Alex Smith

I’m not a business coach.

I’m a growth operator who installs systems into owner-led businesses.

I’ve built, scaled, and exited multiple businesses over 20+ years across eCommerce, SaaS, and digital services. Today, I work with owners doing £500k–£5m who are stuck working 60-hour weeks with revenue that won’t break through the next ceiling.

If that’s you, you don’t have 47 problems.
You have one bottleneck creating 47 symptoms.

Most owners know something’s broken.
They just don’t have the time or headspace to find it — let alone fix it properly.

That’s where I come in.

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THE PROBLEM I SOLVE:

Owner-led businesses hit a plateau.

Revenue stalls.
The owner becomes the bottleneck.
Everything turns reactive.
There’s no system — just firefighting.

You’ve tried:
→ More marketing (noise, no leverage)
→ Hiring people (more cost, more chaos)
→ Working harder (burnout, not growth)

The issue isn’t effort.
It’s the absence of a working system.

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WHAT I DO:

I run a 90-day engagement called The Growth System Install.

This is not coaching.
No generic frameworks. No strategy decks.

I:
→ Identify the single constraint holding growth back
→ Design a custom system to remove it
→ Install it with you — hands-on
→ Transfer ownership so it runs without me

After 90 days, you have:
→ Predictable revenue visibility
→ A system your team can run
→ Control instead of chaos
→ Time back to think strategically

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WHO I WORK WITH:

Owner-led SMEs in Dorset / South West
£500k–£1m turnover
Stuck — not broken

Common bottlenecks:
→ No pipeline visibility
→ Reactive lead generation
→ Inconsistent sales process
→ Chaotic onboarding
→ No referral engine

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OPERATOR CREDENTIALS:

I don’t teach theory. I install what I’ve used.

→ Exited founder
→ Entrepreneurs Circle Certified (2025)
→ Built and scaled:
• Stika.co — £0 to £500k/year (exited 2024)
• Leadeth.io — £7m+ generated for 160+ B2B clients
• Dorweb — Digital agency for 30+ SMEs

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HOW WE START:

Book a 45-minute Growth Clarity Call.

No charge.
No pitch.
Just a focused conversation about what’s actually stuck.

https://dorsetgrowth.com/discovery

If it’s not a fit, I’ll tell you.
If it is, we can start within 7 days.

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One bottleneck. One system. 90 days.
Let’s fix what’s stuck.

Founder

Founded Leadeth with a vision to empower businesses to harness the potential of LinkedIn for lead generation. Developed a unique process that has successfully aided over 90 clients in improving their visibility and consistently generating qualified leads. Offering a flexible subscription model, ensuring businesses of all sizes can benefit without long-term contractual obligations.

I partner with values-led entrepreneurs, coaches and growing teams who want to build sustainable businesses without burning out their people, compromising what matters or forcing themselves into productivity models that were never designed for humans.

Most of the people I work with are not lacking ambition or motivation. They are thoughtful, capable and deeply committed, but tired of trying to make linear systems work in complex, human environments. What they need is not more pressure, but a goals framework that fits the reality of modern work.

I am the creator of MARSTA Goals®, a human-first, neurodivergent-aware framework for goal achievement designed for real people, real businesses and real complexity.
MARSTA was born from my frustration with outdated models like SMART goals that overlook how people actually think, operate and grow.

MARSTA is not about pushing harder or optimising every minute. It is about creating clarity, momentum and direction in a way that inspires action because it is built around how humans really work.
We are not all linear.
We do not all thrive on pressure.
And success does not come from squeezing more into the day.

MARSTA meets people where they are, then helps them move forward with strategy, flexibility and respect for the humans behind the goals.

What my clients are done with:
• Linear goal-setting that ignores how humans think, feel and function
• Productivity systems that reward output over wellbeing
• One-size-fits-all success models that promise momentum but deliver burnout

The MARSTA Goals® difference:
• Grounded, practical tools, not abstract theory
• Designed for sustainability, not urgency
• Flexible by design, not reactive after failure
• Built to support people and performance by putting humans at the heart of the process

Who I work with:
• Values-led entrepreneurs to build people-aware systems and an inclusive culture that delivers results 
• Coaches and consultants seeking to deepen their impact using practical, ethical tools for themselves and their clients
• Leaders and teams navigating growth, change or cultural evolution

Also known for:
• Speaking on stages, guesting on podcasts and presenting at away days and exhibitions to challenge outdated goal paradigms and inspire human-centred progress

If you are building something meaningful and want a strategy that honours the human behind the goals, you are in the right place.  Curious how this could work in your world? Let us start a conversation.

Heather Barrie

New podcast episode just dropped!!

And this one goes well beyond mindset.
In the latest episode of the MARSTA Goals® Podcast, I’m joined by Linden Thorp for a powerful conversation about embodiment - how our bodies quietly shape how we work, decide, lead and show up every day.

We explore why so many entrepreneurs and organisations are stuck in reactive patterns, pushing through stress, deadlines and pressure - and what changes when we start listening to the body as a source of information rather than something to override.

This episode connects the dots between:
 • nervous system awareness
 • posture, breath and presence
 • authentic leadership and performance
 • sustainable success for individuals and organisations

If you’re curious about working differently - with more choice, clarity and humanity - this conversation will give you plenty to reflect on.

The episode is live now.  https://lnkd.in/eur6tccX

Strengths-Led Goal Achievement for Coaches, Leaders & Organisations - For People Let Down by SMART | Creator of MARSTA Goals®

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Alex Smith

Heather Barrie

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The Battle

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Engagements

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