Alex Smith

I’m not a business coach.

I’m a growth operator who installs systems into owner-led businesses.

I’ve built, scaled, and exited multiple businesses over 20+ years across eCommerce, SaaS, and digital services. Today, I work with owners doing £500k–£5m who are stuck working 60-hour weeks with revenue that won’t break through the next ceiling.

If that’s you, you don’t have 47 problems.
You have one bottleneck creating 47 symptoms.

Most owners know something’s broken.
They just don’t have the time or headspace to find it — let alone fix it properly.

That’s where I come in.

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THE PROBLEM I SOLVE:

Owner-led businesses hit a plateau.

Revenue stalls.
The owner becomes the bottleneck.
Everything turns reactive.
There’s no system — just firefighting.

You’ve tried:
→ More marketing (noise, no leverage)
→ Hiring people (more cost, more chaos)
→ Working harder (burnout, not growth)

The issue isn’t effort.
It’s the absence of a working system.

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WHAT I DO:

I run a 90-day engagement called The Growth System Install.

This is not coaching.
No generic frameworks. No strategy decks.

I:
→ Identify the single constraint holding growth back
→ Design a custom system to remove it
→ Install it with you — hands-on
→ Transfer ownership so it runs without me

After 90 days, you have:
→ Predictable revenue visibility
→ A system your team can run
→ Control instead of chaos
→ Time back to think strategically

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WHO I WORK WITH:

Owner-led SMEs in Dorset / South West
£500k–£1m turnover
Stuck — not broken

Common bottlenecks:
→ No pipeline visibility
→ Reactive lead generation
→ Inconsistent sales process
→ Chaotic onboarding
→ No referral engine

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OPERATOR CREDENTIALS:

I don’t teach theory. I install what I’ve used.

→ Exited founder
→ Entrepreneurs Circle Certified (2025)
→ Built and scaled:
• Stika.co — £0 to £500k/year (exited 2024)
• Leadeth.io — £7m+ generated for 160+ B2B clients
• Dorweb — Digital agency for 30+ SMEs

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HOW WE START:

Book a 45-minute Growth Clarity Call.

No charge.
No pitch.
Just a focused conversation about what’s actually stuck.

https://dorsetgrowth.com/discovery

If it’s not a fit, I’ll tell you.
If it is, we can start within 7 days.

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One bottleneck. One system. 90 days.
Let’s fix what’s stuck.

Founder

Founded Leadeth with a vision to empower businesses to harness the potential of LinkedIn for lead generation. Developed a unique process that has successfully aided over 90 clients in improving their visibility and consistently generating qualified leads. Offering a flexible subscription model, ensuring businesses of all sizes can benefit without long-term contractual obligations.

Helping companies get the investment they need to scale | Creating compelling pitch decks + distribution to a personal warm investor network

Since forming SCRUB THE DECK® I've helped many tech companies overcome a major barrier to growth, securing the cash injection for investment they need. 

I consult and help create the strategy and structure of the key elements of the raise : Raising Traction, The Pitch Deck, Investor Outreach, Investor Meetings and managing the intense Due Diligence process.

My dedication and focus to work through your problem 1 on 1 is one of the biggest assets to the creative process. I've worked with clients who are some of the biggest leaders in their markets; and include the likes of Adidas, Cisco, Hilton, BBC, Estrella Damm, MTV, Mercedes, Aston Martin as well as over 100 Tech Startups.

David Pugh

💍 𝐎𝐍𝐄 𝐃𝐄𝐂𝐊 𝐓𝐎 𝐑𝐔𝐋𝐄 𝐓𝐇𝐄𝐌 𝐀𝐋𝐋 💍

Like Lord of the Rings, founders keep searching for the mythical pitch deck that magically convinces every investor.

It does not exist.

And that is exactly why most pitch decks fail.

No pitch deck formula will ever satisfy every investor.
Some want a one pager.
Some want 12 slides.
Some want a full data room before they even reply.

So instead of chasing perfection, I built something better.

Over the last 5 years, after hundreds of investor conversations and working with a personal network of 1,500 investors, I refined a single pitch deck structure that does the best possible job for the most investors.

Not all.
Most.

Here is the shift most founders miss 👇

Your deck should be:
• Browsable at speed  
• Structured for depth when needed  
• Flexible when investors ask for more  

Mine is built around 6 clear chapters, each deliberately designed to build value and reduce friction as you go.

Every single slide has:
• A job  
• A goal  
• A reason to exist  

No filler.
No waffle.
No ego slides.

The rule I use is simple:
2 to 3 seconds per slide.

If it cannot communicate value in that time, it is not doing its job.

This exact structure has now helped raise over £23m.
It is by far the most effective pitch deck framework I have ever used.

If you are raising  
If you are stuck  
If you do not know how much detail is too much or too little  

I am happy to walk you through the entire structure on a call and demo it properly.

Because the goal of a pitch deck is not to impress investors.

It is to move them forward.

#pitchdeck #fundraising #founders #venturecapital #investorready

✦ Securing investment for companies ✦ 1,500+ warm investor connections through my network ✦ Creating pitch decks that convert ✦ Angel Investor ✦ Founder ✦ Educator ✦ Public Speaker

🚨 𝗧𝗵𝗶𝘀 𝗶𝘀 𝘄𝗵𝘆 𝗺𝗼𝘀𝘁 𝗳𝗼𝘂𝗻𝗱𝗲𝗿𝘀 𝗯𝘂𝗿𝗻 𝗶𝗻𝘃𝗲𝘀𝘁𝗼𝗿 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻𝘀 𝗯𝗲𝗳𝗼𝗿𝗲 𝘁𝗵𝗲𝘆 𝗲𝘃𝗲𝗻 𝘀𝘁𝗮𝗿𝘁.

They connect.
And then they immediately shove a pitch deck in your inbox.

Sometimes with a three paragraph essay explaining why you should invest.
Sometimes with an attachment.
Sometimes with a Calendly link five minutes later.

That is not networking.
That's just being annoying.

Here is the part most founders get wrong.

An investor accepting your connection does NOT mean they want your pitch.
It means they are open to learning who you are.

Nothing more.

The founders who do this well slow down.

They connect.
They wait.
They let their content do some of the talking.
They show credibility quietly.

Then they ask questions.

What do you like to see at this stage?
What sectors are you most focused on right now?
What turns you off immediately?
What does a good intro look like for you?

That does three powerful things.

It shows respect for their time.
It builds trust instead of pressure.
And it proves you are not here to spray and pray.

And here is the counterintuitive bit.

If they are not the right investor, that is a win.

Because good investors will often point you to the right ones.
Bad fits waste months of your life.

So take your time.
Build rapport.
Be human.
Be curious.

Fundraising is not about pushing harder.
It is about earning the right to be heard.

#fundraising
#investors
#pitchdeck
#founderlife
#raisingcapital
#startups
#linkedinstrategy

⚠️ 𝗙𝗲𝗲𝗱𝗯𝗮𝗰𝗸 𝗰𝗮𝗻 𝗯𝗲 𝗱𝗮𝗻𝗴𝗲𝗿𝗼𝘂𝘀.

Not because it is wrong.

Because founders often react to it the wrong way.

One comment comes in.
One opinion.
One investor says something.

And suddenly everything changes.

The deck gets rewritten.
The strategy gets paused.
The confidence drops.
Momentum disappears.

That is not progress.
That is paralysis.

Here is the mistake.

Treating one person’s feedback as truth.

In business, one comment is just an opinion.
Two similar comments might be coincidence.

But three of the same comment?

That is a signal.

This comes up constantly in fundraising.

One investor says they do not like your market.
Another says your pricing feels unclear.
A third says the same thing again.

That is no longer preference.
That is pattern.

You do not evolve by reacting emotionally to feedback.
You evolve by spotting repetition.

Listen widely.
Collect everything.
But only act when the same message keeps showing up.

Because reacting too fast kills momentum.
And ignoring patterns kills growth.

The skill is knowing the difference.

#founderlife
#startups
#fundraising
#feedback
#entrepreneurship
#growth
#pitchdeck

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The Battle

Alex Smith

David Pugh

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taplio

The Battle

Alex Smith

David Pugh

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}David Pugh's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreDavid Pugh's LinkedIn Performance