Marketing Director and leader with 4+ years of experience helping B2B brands scale through organic content, digital marketing strategies, and full-funnel implementation.

A few examples of my work and results include:

↳ Ghostwrite LinkedIn thought leadership and long-form content for B2B CEOs and executives, generating a combined 2M+ in organic impressions and an average of 8+ inbound leads per month

↳ Build email and SMS campaigns that have driven $1M+ in client revenue across weekly newsletters, product launches, nurture sequences, and automated flows

↳ Built scalable AI-powered content and sales systems that helped double agency revenue from $50K to $100K+ MRR in under 6 months

↳ Publish newsletters, blog content, and interviews spotlighting stories from a range of industries,  including B2B SaaS, sustainability, and technology

I'm always eager to connect with others working in these industries or teams needing help in these areas. If that's you, shoot me a DM or reach out to my email at connor@connorflynn.co. I'd love to chat!

Connor Flynn

One of the unintentional consequences of AI is that somewhere along the way, actual good writing has become synonymous with fake writing, or a “telltale sign” that you’re using AI. Which, in my opinion, is complete BS.

Sure, maybe there’s such a thing as being “too polished” or too formal in your writing. I hate soulless corporate and academic writing just as much as the next person. 

But God forbid I like a little white space in my content to make it more readable for you, the reader. God forbid I like to use bullet points here and there to break my ideas apart. And don’t even get me started on the apparent *crime* it is to use a single em dash in your content (beep boop beep boop!).

The funniest part is, two years ago, no one would bat an eye if you had any one of these things in your content. But flash forward to today, someone reads an em dash or a “not X, but Y” sentence in your content, and it’s like you’ve committed a crime against humanity.

Idk, maybe it’s just me. But can we please go back to the time when good writing meant sharing actual good ideas and perspectives, whether “too polished” or not?

Unlike what most people will have you think, your ideas need and deserve to be shared, even if the medium feels “too polished” or “too AI-ey.” 

Don’t let the opinions of others hold you back from sharing what needs to be shared.

-

Okay, rant over.

What’s your take on this? You think a piece of content that feels “too polished” has any less value than something that feels more raw and authentic? Seems like it these days. But I’m actually really curious to hear what you think.

Marketing Director @ Atticus | Building founder-led brands with content marketing that drives presence and pipeline | $1M+ generated for clients from organic content

Back in 2021, I sent a DM to this guy right here, asking if he needed any marketing help for his clothing brand. 4 years and $1,000,000+ in email revenue later, we finally met up in Boston the other week.

I’ll be the first to admit, it’s a bit surreal (in the best way possible).

Because after spending countless hours on Zoom calls with one another, sending Slack messages back and forth every week, and trying to coordinate things async for so long, one lunch in person makes up for all of that.

You see, when Jack Tarca and I first started working together all those years ago, I had no idea what I was doing. I was just a clueless college kid trying to make a name for myself as I kicked off this whole "business journey/content/marketing" thing.

I opened my laptop in my college apartment and sent 30 Instagram DMs to clothing brand owners (which, in hindsight, is nothing when it comes to cold outreach lol).

I didn’t get a single reply… except from Jack.

Still early in his own business journey at the time, he was willing to take a chance on me, a kid with no marketing experience, claiming he could help out with marketing. Go figure.

First, it was simple email automations. Then SMS and sales campaigns. Next thing you know, four years later, I just sent out the 116th edition of our weekly Find The Good Friday newsletter.

Reason I'm sharing all this with you is because that one yes, that willingness to take a chance on a kid like me, is the reason I am where I am today. 

If it weren’t for Jack, I wouldn’t be the Marketing Director at a content marketing agency today. In fact, I probably never would have stepped into this whole content + marketing + writing + LinkedIn space in the first place.

Grateful for you, Jack.

Here’s to you, long-term partnerships (and friendships), continued business success, and another 4+ years of finding the good together.

-

P.S. Check out Find The Good — one of the coolest brands out there and guaranteed good vibes.

Over the past few months, I've had the chance to talk to Josh Cons and get a first-hand look at what he's building over at Orbit. So when he invited me to become a founding member, it was a no-brainer.

You see, writers are in a weird spot right now:

Writers are severely underserved.

With AI flooding the market, a lot of teams think they can simply rely on tools alone to create content. They're cutting writing budgets, replacing writers with software, and treating content like a commodity that can be automated.

It’s left a lot of us in this strange "in between."

But the reality is, content isn’t going anywhere. And *good* writers are more in demand than ever before.

Sure, AI can generate words. But it can't think strategically. It can't understand nuance or tell stories that actually resonate with people.

That's where actual human writers come in, and it’s the gap Orbit is filling.

Truth is, it's the community I wish had existed when I was starting my writing journey several years ago:

- Daily content job opportunities
- Office hours with hiring managers
- A community of writers all in the same boat
- Resources and training to improve your skills
- Scholarships for writers who are facing layoffs
- White-glove introductions to hiring content teams

If you’re a writer or anyone in the content space right now, trust me when I say the Orbit community is about to become your new best friend.

Shout out to Josh and Yathin N. for building such a killer community.

If you’re a writer looking to build your network in the space and level up your craft, I’ll drop the link to join in the comments below.

Looking forward to connecting with you inside.

I turned 26 yesterday. Every birthday, one of my favorite things to do is reflect on all the highs and lows of the previous year. 3 of the biggest takeaways (life and business) anyone can learn from my whirlwind of a year:

(1) You can only connect the dots looking backward

If I'm being completely honest, there were so many times throughout the past year where it felt like things would never work out. Where I would stare up at the ceiling in the middle of the night and ask God what He had ahead for me because it was impossible to see the next step.

There were so many seemingly “random” occurrences that made no sense in the moment. But then, looking back a year later, it all made sense.

Even if it doesn’t make sense right now, all those “random” moments mean something. They were data points that were all part of the bigger picture. But you can only see the full picture when you pause and look back at what they added up to.

You can only connect the dots looking backward.

(2) Volume > everything else

I was talking to a friend a few weeks ago who was struggling to get leads for his business. He was mostly relying on referrals and the little content he was posting.

I told him that (this is a great reminder for me too) if he had the insane amount of volume Hormozi, he would need struggle to generate leads or get clients ever again.

I heard a podcast with Hormozi where he said he spends 25 hours a week on content, publishing something like 250+ pieces of content across all channels every week. Sure, he’s got a great product. But he wouldn’t be nearly as successful as he is today if he didn’t focus on volume from day one.

Of course, never sacrifice quality for quantity. But no matter what you’re trying to accomplish, you’ll always need way more volume than you think.

Doing just a little bit more than everyone else doesn’t feel like it makes a difference in the moment. But over an extended period of time, it's the only way to beat your competition.

(3) Fall in love with the process

This one’s cliché as hell, but it couldn’t be more true. A while back, one of the greatest tennis players ever, Novak Djokovic, was asked how he’s continued to play at such a high level throughout his career. His answer was simple:

“I just love hitting a tennis ball.”

Yes, he’s talented and works harder than anyone else. But when it comes down to it, the only real difference between him and any other player is that he just loves the process more than anyone. He just loves hitting the tennis ball.

Same thing applies to any area of life. The more you can detach from the outcome and genuinely just focus on putting in the reps every day (hitting the tennis ball), the longer you’ll stay in the game, and the more success you’ll have in the long run.

-

Obviously, these only scratch the surface. But these are the lessons I've found myself consistently coming back to over the past 12 months.

Here's to making 26 the best one yet. 🥂

If I were tasked with building a LinkedIn growth engine for a B2B SaaS exec team in 2026, here’s the exact playbook I’d follow:

1. Connect with 150 ICP-fit prospects each week:

Target decision-makers at companies that fit your ICP, people in adjacent roles who influence buying decisions, and industry peers who can amplify your content.

This brings your ICP into your “sphere of influence” so you can nurture them further with your content.

2. Comment on 5-10 accounts daily in your space:

Build a list of 10-15 other accounts in your space. This could be your ICP, industry leaders, or companies you want to work with. Then, leave thoughtful comments that add to the conversation that’s already happening.

The LinkedIn algorithm rewards comments almost as much as standalone content, so having an engagement strategy like this is a great way to build distribution and nurture relationships before you ever send a DM.

3. Post 3-5 times per week:

Here’s the simplest content cadence I recommend if you don’t know where to start:

- 1/3 thought leadership (case studies, playbooks, how-to)
- 1/3 POV content (industry observations and trends, contrarian takes)
- 1/3 building content (what you’re building, lessons learned, personal stories)

This positions you as both an expert in your field and an actual person who’s worth following. 

4. Scrape and target intent signals:

Profile viewers, followers/connections, and post engagers are all intent signals most people ignore. But you shouldn’t. Because it’s the highest level of intent on this platform.

Track it all, look for patterns, prioritize ICP-fit prospects, then reach out and start a conversation with them.

5. Set up targeted outreach campaigns:

Use the intent data you just scraped to build highly targeted lead lists. Then combine those “warm” prospects with colder campaigns targeting your ICP:

- Build lead lists using Sales Nav or Ocean.io
- HeyReach.io or lemlist for LinkedIn outreach
- Instantly.ai or lemlist for email outreach

The reality is, most B2B teams treat LinkedIn like nothing but a megaphone. They post content (or worse, *don’t* post and simply lurk), and hope prospects come to them.

But the execs who will win in 2026 and beyond are combining inbound *and* outbound into one engine.

This is the B2B playbook to follow if you want to crush LinkedIn this year as a founder or exec. 

- 

I created a full playbook breaking this down into more detail. It’s got everything from how to optimize your LI profile to content frameworks and templates. 

Let me know in the comments below or DM me if you want it, and I’ll send it over to you.

I do content interviews every week with clients and always walk away with so many interesting insights. The other day, I asked one of our clients what he’s prioritizing this year, and I think anyone can learn from his answer:

“I’m really bullish on scaling the unscalable things.”

Reason I found it so interesting is that most people think scaling means having all these fancy systems, automations, and putting out an insane amount of volume.

And sure, that's part of it. But there's something to be said about doing the opposite — focusing on the things that require more time, attention, and an actual human touch. It might not lead to what we often think of as an “immediate ROI,” but over a long enough period of time, it outperforms everything else.

I recently watched a YouTube video where this CEO said that every once in a while (maybe once a year, I can’t remember), he flies all his top clients out for a weekend golf trip.

Now, a lot of people would think that's crazy. It's expensive, time-consuming, doesn't scale, whatever you want to say.

But for him? It's the highest ROI activity he does all year. It builds trust. It builds real relationships off a screen and turns clients into long-term partners who refer him business and stick around for years.

You can't automate that type of stuff.

The irony is, it’s usually the unscalable things that scale in the long run.

Because the unscalable is what separates you from everyone else who's optimizing for efficiency at the expense of connection.

So my reminder for this year (and maybe a reminder for you, too) is to do more of the unscalable things.

That's how you actually build something that lasts in the long run.

-

What's one unscalable thing you want to focus more on this year? Drop it in the comments below.

The curious content marketer who cares ✨ Partnering with purpose-led small businesses, startups, and entrepreneurs to connect through storytelling and collaboration.

My ability to spot a good story is what landed me my first job in journalism. But it was my decade of profiling startups, small businesses, nonprofits and some of San Francisco’s most influential people that taught me how to tell one. 

A move into marketing and another decade dabbling in the creator economy—first with a food blog, then a motherhood magazine—taught me how to use those stories to build communities through content and collaborations.  

Now my mission is to help purpose-driven people and brands build loyal audiences who don't just want what you offer, but love what you stand for.  

Founders and business owners come to me when they need a strategic storyteller and networked creator. 

The results?

1. A clear brand narrative.
2. A simple, sustainable plan and process for consistently sharing that narrative through content across all channels. 
3. A bank of differentiated ideas pulled from stories and experiences to use everywhere. 
4. A shorter sales cycle. 
5. A community of collaborators.
6. An overall less time-consuming (and more enjoyable) way to do content marketing. 

In short: I help you figure out what you need to say and where you need to say it to develop your brand, find a community of collaborators, and connect with the right people.

Because with so much noise and competition, we all need a reason to care—we need to feel a connection. 

If you can do that, not only will you stand out, you will find exactly where you fit in. 

Ready to get started?

Renee Lynn Frojo ✨

I have proof that this is the best (and fastest) way to stand out on LinkedIn. 

First, take a look at all the top accounts. People like:
Justin Welsh
Neil Patel
Lara Acosta

Study them closely. 

Read their advice. Note their content style, structure, and talking points. Create templates from their hooks. 

And then?

Do the complete opposite.



----
Now that I (hopefully) have your attention, I'd like you to know that enrollment for the February cohort of my Short-Form Storytelling for Brand Building workshop is now OPEN. 

In 4 weeks, you'll learn how to not just capture attention, but deeply resonate with your target audience and unlock a world of opportunities online, in-person, and anywhere you want to build trust.

Renee Lynn Frojo

They tell you to tell your story. I show you how. | Brand storytelling, strategy, and training to help you get heard or hired. | Ask about my Short-Form Storytelling Workshop for your community or organization.

If the first week of January is any indicator of how the rest of this year is gonna go, then 2026 is shaping up to be a doozy.

On a globals stage, the leader of the free world just kidnapped another country's president for oil.

More locally, a perfect storm created by the moon’s proximity to the Earth, a rising tide and nonstop winter rains released a monsoon of unprecedented flooding in several cities in and around San Francisco, forcing evacuations of dozens of families—including my very own kids who were supposed to be at their dad's house through the weekend.

So instead of a quiet, focused first day back at work I'm playing the role of host and refugee shelter for my ex-husband, his 120-pound Swiss Bernese Mountain dog, and our two kids while grapling with how the world order is about to change.

While there's nothing quite like starting a fresh new year with exciting news and unexpected events, I'm focusing my attention on the light and opportunity in it all.

Bunking with my ex—which benefits my kids above all else—didn't seem possible to me when we were going through our breakup seven years ago.

Lots of things that are reshaping our relationships with each other and the world  as we know it didn't seem possible seven years ago. A lot has changed. 

And while change is scary and confusing, it's coming for us whether we're ready for it or not. Actually, it's here. We're in it. And I can already sense how it's changing people from what seems like a more grounded place.

Something big has shifted in all of us. I can't articulate it just yet, but I think many of us are tired of moving fast, playing the game and ready to rewrite the rules from a greater sense of self awareness. 

I still think it's going to be a doozy. But a good one.

If you write a newsletter, you know you’re doing it right when the same issue gets both the most replies you’ve ever received and the most unsubscribes. 

That’s what happened with the last issue of A Good Reputation. 

I spoke to my people and shed the rest.

...And I’m only just a little bitter about it.

I keep meeting smart, thoughtful, experienced people who want more visibility to grow their business, and yet everything in them resists hitting publish.

And it’s usually because they're:

-Out of practice with writing
-Afraid of being judged, misunderstood, or taken out of context
-Spent years doing great work quietly and behind the scenes for someone else
-Don’t want to sound like everyone else on the internet
-Unsure what they can share (especially with client confidentiality)

These solos, founders and job seekers know visibility matters, but they just don’t know how to make it feel safe or sustainable.

So they comment instead of posting, and draft all this content that never sees the light of day.

If this is you, I see you. You’re telling yourself you’ll get to it eventually. 

But the longer you wait, the longer it takes to build the type of visibility that creates real inbound opportunities—from clients and customers coming directly to you to job offers you get to vet.

This is exactly who my February storytelling for brand building cohort is for.

Over four weeks, we focus on:
-Finding your unique point of view 
-Writing in a way that sounds like you
-Building confidence through practice, feedback, and support
-Leaving every session with something you can actually publish

This is not a content creation program. It’s a small, intimate space to learn storytelling for short form.

We focus on how resonance works, how specificity helps others feel seen, and why being understood is what actually builds trust.

The doors close in 5 days. Learn more and apply here: https://lnkd.in/gv6sVEK5

In the meantime, I’m going to bully all of my friends into commenting on this post so that it gets some reach.

Want to be funnier and faster on your feet? Me too, my friend. Me too.

Not only does being funny make you more likable and relatable, it also helps release the pressure valve during unstable, chaotic times. (Yes, like the one we’re very much living in.)

So that’s why I decided to kick off my community speaker series with an Improv Masterclass taught by the one and only Amanda Austin. And boy, did she deliver.

In an hour(ish), Amanda gave us the upshot on what it takes to be funny. She led us through a handful of unpredictable, ridiculous games to get over ourselves and unlock a buttload of new ideas for turning our personal experiences into story drafts.

One thing I took away is that all humor comes down to surprise. We laugh because:

1. We can see ourselves in you or the thing, or
2. We can’t relate at all, and what you just told us is totally absurd or novel.

Either way, the element of surprise is the mechanism for the funnies. 

So, if you want to be funnier, start by trying these 3 things:

1. Become a better listener and observer so that you can notice that surprising thing that sticks out (known as the “bright, shiny object” in improv), and build on it.
2. Say “yes and” to all of your dumb ideas. Good, funny ideas start with a lot of imperfect volume. 
3. Let go of your ego and trust the process. Related to number 2, we are our biggest blockers to great ideas. Just start writing that draft without getting attached to where it’s going.

The most profound takeaway for me was that instead of trying to “be funny,” you simply need to be more observant and honest.

It’s the same thing that makes you a better storyteller. 

Funny how that works, ey?



-------------------

If you’re looking for an extremely fun and practical workshop for your community, I highly recommend you GO HIRE Amanda RIGHT NOW. (Sorry to yell.)

And if you want to become a better storyteller and learn from a diverse range of speakers like this, you can join my next group in Short-Form Storytelling for Brand Building. 

Next month, we’re hearing from the CIA’s former head of content (!!!) on how to tell stories about top secret or sensitive stuff. It's going to be fascinating. Enrollment for the February cohort closes in 6 days.

Did the Bay Area just survive a real-life Sharknado?

Last weekend, a perfect storm created by the moon’s proximity to the Earth, a rising tide, and nonstop winter rains released a monsoon of unprecedented flooding in several cities in and around San Francisco, forcing evacuations of dozens of families that live on a lagoon.

As drone footage of the flooding circulated on the internet and group chats, so did this image of a spotted leopard shark swimming around the high school parking lot. 

Possible, I guess, since the lagoon backs into the bay.

Some people (myself included) immediately questioned whether the image was generated by AI, while others jumped in to defend the plausibility of a shark in the neighborhood.

While some obsessively dug to find the truth and set the record straight, others didn’t bother to fact-check or care—they just loved the story.

And that's how the story spread. 

Either because it made for fun dinner conversation or justified a feeling that the world is, in fact, coming to an end.

This is the moment we’re all navigating. It's a moment where we have to trust our instincts and intuition more than our eyes.

Ultimately, where we get our information, how we shape our belief system, and how we build our worldview come down to whom we choose to align with and trust.

So, as brands, business leaders, and creators, how do we get anyone to trust us?

A few ideas in this week's issue of A Good Reputation Newsletter.

Now, you tell me: Real or not?

taplio

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The Battle

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