Cook Enterprises LLC

Growth Marketing Agency focused on helping startups under $5M in revenue scale.

Owner

Happy Cabbage Analytics

Business Development Representative

Finance and Operations

NC NORML

•	Conduct research and analytics related to the economics of the North Carolina hemp and CBD industry 
•	Aid Treasurer and Fulfillment chair in developing financial models and predictions for the landscape of the proposed North Carolina medical cannabis market through SB 711
•	Assist in technical writing/copyediting for white papers and reports
•	Collaborate with industry partners and seek new sponsors/supporters 
•	Transition technology systems and solutions to help improve NC NORML practices
•	Contribute to cannabis advocacy, destigmatization, education, and awareness

Business Development Volunteer 

SidelineSwap

•	Conducted consumer research to better understand the behaviors of SidelineSwap users 
•	Used data analysis to help devise a community outreach/sponsorship program as well as an email 
         marketing campaign
•	Indexed over 500 pieces of sporting equipment into a SidelineSwap database to enhance SEO
•	Designed/created the NFL Fanshop page of the SidelineSwap website using Bannersnack and Miro
•	Created 200+ landing pages, selected and edited 300+ photo icons, and linked everything to a user- 
          friendly home page

Marketing and Management Intern

I help you find your dream life, not your dream job | Crafting the next generation of entrepreneurial employees | BDR @ Happy Cabbage

Driven sales and marketing professional with a particular interest in startups and fitness.

Connor Cook

Softura

When I first took on the challenge of optimizing a website’s performance, the bounce rate was high, traffic was stagnant, and blog rankings weren’t where they needed to be. 

I started by conducting a deep website audit, ensuring everything aligned with Google’s best practices. Through strategic optimizations, I managed to reduce the bounce rate by 30%.

To boost organic visibility, I implemented the pillar-cluster content strategy, which not only improved internal linking but also helped key blog topics rank on the first page of Google. As a result, website traffic surged by 46%.

I made data my guide, consistently analyzing performance in GA4 and Google Search Console. This helped me refine our approach, improve key performance indicators, and make data-backed decisions. 

On the paid side, I closely monitored PPC campaigns in Google Ads and Bing Ads, tweaking strategies to maximize ROI and meet client goals.

Beyond the numbers, collaboration was key. I worked cross-functionally with the Content, UI/UX, and Sales teams to ensure campaigns were well-aligned and executed seamlessly. 

Regular client reports provided transparency, offering actionable insights and recommendations for ongoing optimization.

To keep everything running smoothly, I also guided and delegated tasks to team members, ensuring efficient project execution while fostering their growth. 

It wasn’t just about achieving results it was about building a system that worked and a team that thrived.

Search Engine Optimization Specialist

Colan Infotech Private Limited

When I took on the challenge of optimizing a website’s SEO strategy, I started with a deep dive into its current performance. I designed and executed a comprehensive SEO campaign, focusing on both the website and its blog pages. 

With a data-driven approach, I improved keyword rankings moving them from Page 2 all the way to the coveted Featured Snippet.

One of the biggest wins was increasing organic traffic by 40% while simultaneously reducing the bounce rate by 10%, ensuring visitors stayed engaged. 

I also leveraged HubSpot to draft and publish SEO-optimized blogs, aligning content with search intent to drive meaningful traffic.

Beyond SEO, I managed social media pages for clients, curating effective content strategies that not only boosted engagement but also grew their follower base. 

Every step of the way, the goal was to create sustainable growth through strategic content and optimization.

Search Engine Optimization Analyst

YellowThemez Agency

A client approached me with concerns about their website's performance and low conversion rates, I took a comprehensive approach to turn things around. 

I started by optimizing their website through on-page and off-page SEO, improving its speed, structure, and visibility. 

Simultaneously, I implemented a strategic link-building campaign to enhance authority and rankings.

To drive immediate results, I launched and managed a PPC campaign on Facebook and Google Ads, carefully optimizing targeting, ad creatives, and bidding strategies. 

Within just three months, the campaign led to a 30% increase in conversion rates. Despite working with a monthly ad budget of $1,000, I consistently met and exceeded client KPIs, ensuring every dollar was spent effectively to maximize ROI.

Digital  Marketing Analyst

MBW TECHIMPEX PVT LTD

This is the company where my career started, Everything is new to me but I took on the challenge of improving a website’s performance, I knew it required a comprehensive approach. 

I started by conducting an in-depth analysis, optimizing both on-page and off-page SEO to push the website and its targeted keywords to the top of SERP rankings.

To strengthen content visibility, I published and optimized blogs, ensuring they performed well in search results.

Simultaneously, I focused on Local SEO, posting content daily to attract more visitors and generate leads.

Beyond SEO, I took charge of social media management, running strategic Facebook campaigns to boost brand awareness and lead generation. 

With a monthly advertising budget of $500, I consistently met or exceeded client KPIs, delivering strong performance results every time.

SEO AND DIGITAL MARKETING ANALYST

Seo | Digital Marketing | PPC

Seven years ago, I stepped into the dynamic world of SEO and digital marketing, eager to understand how online visibility shapes business success. 

Over time, I honed my skills in driving organic growth, optimizing websites, and crafting data-driven strategies to enhance search rankings.

One of my most rewarding experiences was managing an end-to-end SEO campaign for a software company. I conducted in-depth keyword research, analyzed website performance, and implemented on-page, off-page, and technical SEO tactics. 

With tools like Keyword Planner, Google Analytics, SEMrush, and Google Search Console, I uncovered valuable insights that transformed traffic and engagement.

Beyond organic strategies, I also ventured into paid advertising, running targeted campaigns that generated quality leads.

Collaborating with cross-functional teams, I ensured that SEO and paid strategies aligned with business objectives, leading to measurable success.

From conducting audits to optimizing content and managing digital campaigns, my journey has been about continuous learning, adaptation, and delivering impactful results.



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