SEACOMP (Displaytech, HDP Power, MH MFG)

Help Innovators Deliver Awesome.

We design, engineer, and manufacture consumer, medical, and industrial electronic devices.

HQ in San Diego, CA. Manufacturing at our wholly-owned factories in Tijuana, Mexico and Dongguan, China.

Strategic Partnerships

Conduit Venture Labs

Conduit is a venture studio focused on enabling founders, inventors, and strategic innovators to focus on solving the problems that face our planet and its inhabitants working at the intersection of the physical and digital.

Fellow

The New Way Inc.

Helping families, that are experiencing homelessness, to find help, homes, & hope.

Executive Director

GTM United

Ambassador of a private community of go-to-market professionals united by a mission to put their development first. Giving feedback, asking questions, practicing self-care, and making real connections.

Content Advisor

Instawork

Our vision at Instawork is to create economic opportunity for local businesses and professionals, globally.

Instawork is the on-demand staffing app for hospitality & light industrial shifts. We quickly and reliably match businesses with nearby qualified workers. We’re excited to enable our Professionals, a new generation of the emerging, diverse workforce, to be a part of the growing gig economy.

Senior Account Executive

Gemini Legal

Gemini is a legal copy service that compels and obtains document evidence for California attorneys representing injured workers.

The will and hope of Gemini is to embrace and meet our clients’ true needs by providing a safe, stable and competitive work environment where employees, clients and vendors enrich their community and themselves personally and professionally. We meet our challenge through principled, personal leadership.

Business Development Manager

Quartzy, Inc

Laid off due to COVID-19
-------------------------
Quartzy is a free web-based platform for managing research labs. It is used worldwide by 360,000 scientists in the academic, biotechnology, and pharmaceutical labs. 

Quartzy saves labs time and money!

As a Business Development Associate at Quartzy, I am responsible for building the supplier relationships and product portfolio that enable Quartzy to be the only free online laboratory management platform offering an extensive lab supply ordering system. 
See our rapidly growing list of supplier partners HERE:
https://www.quartzy.com/suppliers

Business Development Associate

BlueGrace Logistics

Business Development Executive

Sales Director

Senior Sales Executive

Sales Executive

Account Manager

Wolf Creek Brewery

Develop and maintain strategic partnerships with key retailers and restaurants. Assume leadership role in implementing key brewery initiatives with distributors, retailers, and restaurants. Work closely with distributor on new product releases, seasonal releases and pre-orders for brewery. Drive and grow sales. Act as the face of Wolf Creek Brewery within a given territory.

Territory Manager

Wesco Aircraft

Provide pricing analysis for management. Perform margin and pricing analysis in order to support business initiatives. Validate sales quotations for accuracy and profitability; exercise and manipulate data via analysis techniques. Develop a system of communication, documentation and review of internal and external comparative pricing data. Identify opportunities to optimize sales and profitability through pricing strategies. Confer with sales and marketing teams to develop proposals. Prepare multi-year cost and pricing models. Engage suppliers and branches.

Corporate Sales Analyst

We Design & Build Your Hardware

We design & manufacture
Industrial, medical, & consumer electronics
Small enough to fit in an oven

HQ in San Diego, CA. Manufacturing at our wholly-owned factories in Tijuana, Mexico and Dongguan, China.

Connor Bush

Shoutout to industrial designers.
Y’all do cool stuff.

Industrial designers:
Making “why didn’t anyone think of this sooner?” moments happen every day.

Connor Bush 🔋🖥📟

We Manufacture Your Hardware at Scale (USA, Mexico, & China) | Ecosystem, Pipeline & Partner Strategy

Founders always ask for the same thing:
“Do you know a partner who can do everything: Engineering, prototyping, low-volume builds, and mass production?”

I get why.
On paper, it sounds perfect:

🔹 One team that knows the product from Day 0
🔹 Smooth handoff into EVT/DVT/PVT
🔹 Manufacturing input baked into early design
🔹 Less friction, fewer vendors, more trust

Totally intuitive.

But here’s the reality almost nobody says out loud:
Those are four completely different skill sets, with different cultures, tempos, tools, and incentives.

And the partner who is world-class at mass production is ALMOST never world-class at rapid iteration.
Because the traits that make you strong at one phase often make you weak at the other.

Mass production excellence =
🔸 Rigid systems
🔸 Heavy validation
🔸 Process obsessed
🔸 Optimized for scale, yield, and stability

Early-stage excellence =
🔸 Fast
🔸 Messy
🔸 Creative
🔸 Comfortable with ambiguity and change

Trying to get one team to do both is like expecting awesome sushi at the italian restaurant. 
(They might try… but should they? 🤢)

Can it work?
Yes, but only under very specific conditions:

✔️ Clear, locked industrial design
✔️ Serious funding
✔️ No long pauses or fundraising gaps
✔️ A straight path from prototype to EVT → DVT → PVT
✔️ A product destined for mass production from Day 1

SEACOMP has done it.
But it takes alignment, timing, and a founder who understands what they are signing up for.

For most teams, the healthier model is a relay:
Expert design ➡️  expert prototyping ➡️  expert CM for scale.

Different people, same mission.

Not shaming anyone. The instinct makes total sense.
The physics of hardware are just harder than the theory.

------
Want to chat on this some more? Come hang with us at #CES.

Link in the comments.

Collecting quotes for ID, ME, EE, FW, or product development is a wild ride.

$40k from overseas.
$200k from the Midwest.
$700k+ from Boston or San Francisco.
Sometimes even a $300k and a $900k quote from the same city for the same scope.

At a certain point… the limit does not exist.

But here’s what most founders miss: you’re not just paying for hours or skill.
Hardware development is art, judgment, taste, and manufacturing philosophy baked into one.

So the real question isn’t:
“Why is one quote 10× another?”

The real question is:
What are you actually buying?

• Alignment with the partner who will build or design your product
• DFM baked in from Day 1 (not after three redesign loops)
• Whether incentives are to finish or to bill more hours
• Experience in your specific product category
• How many mistakes you will not have to pay for later

Quotes can go to infinity.
(Or sometimes to $0, which is equally dangerous lol.)

The cost of choosing the wrong partner is very real.

** For the practitioners who live this every day: what’s the widest spread you’ve seen, and what do you think actually drives those gaps?

Building 1 of something is hard.
Building 1,000,000 of that same thing is just as hard, but in a completely different way.

One requires creativity.
The other requires discipline, systems, and control.

This is where a lot of innovators get surprised.
They lock the design and think the hard part is over.

But in hardware, the real climb begins when you go from “this works once” to “this works every time.”

A lead came in today.
Source: “LinkedIn, Connor Bush.” (blush / hair flip)

But here’s the part I keep thinking about…

This wasn’t an overnight win.
And honestly, the “LinkedIn, Connor Bush” part was probably the least influential piece of the whole chain.

This one lead took YEARS to show up.

It took:
⭐ A teammate building trust with a customer years ago
⭐ Our engineers and ops absolutely crushing that program
⭐ A happy customer willing to do a case study
⭐ Our marketing manager turning that story into something real
⭐ Me spending four years building a network and posting consistently
⭐ Someone in my network engaging with a post this week
⭐ LinkedIn surfacing it to a stranger who needed what we do
⭐ And that stranger clicking through, reading the case study, and reaching out

It only looks like “a lead from LinkedIn.”
In reality, it was a long chain of small things done well by a lot of people.

There’s that old line: “It takes 20 years to become an overnight success.”
In hardware and sales, sometimes it just takes 20 steps.

Everything you do matters.
And eventually… it all stacks and hits at once.
--------
Anyways 🤷‍♂️ , come hang with us at #CES (link in comments)

Top of funnel has been buzzing. Meetings, leads, energy everywhere.

But I caught myself doing the classic move — sprinting the first lap and forgetting there’s a whole race left to run.

Early momentum means nothing if you drop the baton on follow up and nurture.

So now I am slowing down just enough to time block, calendar, and stay consistent.

Not slowing the pace — just smoothing it out.

Slow is smooth.
Smooth is fast.
And apparently, calendars help too. 🙃

Cancelled my mini camping vacation scheduled for next week.

Not because of grind culture.
Because hardware has real deadlines.

Balance is not always a 50/50 split.

Push now.
Camping in January.
Still balanced.

Goals met <3.

If you want to ship hardware by Black Friday 2026…

Start yesterday.

Love,
Connor

Join us! 

One of many #CES events we are hosting / co hosting. 

Space is limited across the various events. We will do our very best to accommodate all of our friends! 

Check out the link in the comments for the different SEACOMP Las Vegas happenings.

Join us for an exclusive gathering for leaders shaping the future of connected hardware at CES 2026!

We’re bringing together executives, founders, and directors for an elevated networking experience at The Venetian Resort.

This is your opportunity to step out of the show-floor noise and into conversations that will move your business forward - exchange insights on scaling strategies, building resilient supply chains, and what's next in the world of connected hardware.

Connected Devices + Conversations: A Networking Happy Hour
Tuesday, January 6, 2026 | The Venetian Resort | CES 2026
Register here: https://lnkd.in/gEEu2a8q

A special thank you to our sponsors Acorn Product Development, Mesh Systems, and intent for supporting this executive gathering!

Space is limited and attendance is by approval - register to get on the list today!

Our team is heading to CES in January and we want to meet with you!

Let's meet in Las Vegas to chat about your product and how we can help support your goals. We'd love to connect on:

- scaling your production in 2026
- leveraging our Mexico facility for duty-free imports into the US
- improving your speed to market with accelerated NPI

Let SEACOMP be your manufacturing partner in 2026. See all the ways we can connect at CES and request a meeting here: https://lnkd.in/gH5E-bPD

Trying to enjoy the holidays
while also
trying to ship everything before the holidays
while also
trying to prep for CES
while also
trying to plan around CNY
while also
trying to be a human with a family.

It’s a vibe.

If you’re feeling the “festive chaos” today, I see you.
Happy Friday. 🤝

Thanksgiving (yeah, I know I’m late lol) and mass production have something in common:

99% isn’t good enough.

You can have:
- Every side dish perfect
- Table set
- Guests arriving
- Desserts ready to go

But if the turkey is two hours late?
Dinner is two hours late.

Hardware works the same way.

NPI is a chain of perfectly timed steps:
tooling ➡️ components ➡️ tests ➡️ assembly ➡️ packout

You can nail almost everything...
…but if one critical item slips, the entire schedule bends around it.

Great manufacturing isn’t about heroics.
It’s about orchestration.
Dependencies.
Timing.
Flow.

Thanksgiving looks effortless when everything hits the table at once (and when someone else is doing all of the prep lol).
So does mass production.

Neither is an accident.

Happy holidays! And if you're pushing a product toward 2026, now’s the time to start timing your “turkey.” 🦃⚙️

Lost my fantasy football matchup this week by 0.84 points.

And honestly… losing by less than 1 point feels worse than getting blown out by 40.

A blowout is clean. Clear. Obvious.
You shrug, you move on, you fix your roster.

But a tiny margin loss?
That sticks with you.
You replay every lineup choice.
“Should’ve swapped that flex…”
“Why didn’t I check injuries…”
It lingers because it was just close enough.

Hardware is the same.

A catastrophic failure forces you to stop.
Rebuild.
Fix the root cause.
Come back stronger.

But a small, non-catastrophic failure in the field?
A 1% return rate.
A flaky latch.
A charging bug that “only happens sometimes.”

That is the dangerous one.

Because it’s just tolerable enough to live with.
Just cheap enough to avoid solving.
Just annoying enough to hurt reputation and growth
but not painful enough to trigger full correction.

Small problems linger.
And lingering problems compound.

In fantasy football, it costs you a matchup.
In hardware, it can quietly cost you the whole season.

If you're leading teams building connected devices, this is the room you’ll want to be in at CES! 

Meet other CEOs, founders, VPs, and product executives for a thoughtful break from the show. This networking event is designed for high-level discussion, insight sharing, and strategic relationship building. 

Connected Devices + Conversations: A Networking Happy Hour
Tuesday, January 6 @ The Venetian Resort during CES 2026
Please Register Here: https://lnkd.in/g2tjuMsd

Expect meaningful conversations on achieving operational excellence, accelerating speed-to-market, and the evolving landscape of connected devices. Space is limited and attendance is by approval - register now!

Thank you to Mesh Systems, intent, and Acorn Product Development for helping champion this executive community gathering during CES!

Teero

While continuing my duties as a full cycle Account Executive I'm dedicated to light Account Management duties, setting up practices for success the first 60 days they are active on our Hygienist Network.

New Practice Support Manager

Dental staffing has had a status quo that is meh. 

Teero is raising the bar! 

I get to help practices find hygienists that are pre vetted and ready to work. Logic prevails with the great need we see for quality hygienists in a system that doesn’t drain the cash flow. Getting Dental practices onboard and filling their calendar with great people is my vibe, let’s go!

Account Executive

Holistic Sales Co.

Founding Member

Xylo AI

Stood up sales department with founding team from pre-product and pre-revenue to first sale during product development.  Equity stakeholder 5-10 hours per week.

Sales Lead (Fractional)

Built sales process with founders and executive team from ground up. Set up CRM and SEP. 

Served as Customer Success for new users and built out Demos for Website (xylo.ai).  Enabled executive team with sales process coaching (Modified Sandler Sales Methodology) in pre revenue status.  

Coordinated with Product, Marketing, and Engineering Teams. 

Served as Sales Manager to two temporary interns.  

Cold called and reached out to 2000 contacts in different industries.  

Sent first Enterprise contracts out during product development stage.

Coordinated with Marketing and Design to create website (Xylo.ai) and Linkedin content.

Sales Lead

Medely

70 new logos added in tenure
646k in GSV
Q2 ‘24 189% to quota
Q1 ‘24 successfully completed performance improvement plan
Q2 '23 Most Improved Account Executive 

Administrators and Clinical Managers face difficulties to keep their facilities fully staffed. When they use Medely as a venue to connect with healthcare professionals, their life is easier. I introduce them to that platform. 

As a full cycle AE I qualify/disqualify and outreach to predistributed leads. My goal is to fully understand the process and pains our prospects face and recommend different complex clinical healthcare case uses based on their needs.

Major contributor for content committee.

Created own templates and snippets with top cold email open and reply rates. 

Utilize Lavender to improve messaging.
Utilize Dreamfuel to improve my mind.
Utilize ChatGPT to understand and speak about highly specialized corners of healthcare.
Utilize Gong to stay sharp on talk tracks.

Zocdoc

SaaS Sales, mainly closing but also limited full cycle role.

Piloted two projects in first month of role helping to reduce friction, improve scripting and processes.

Developed discovery and listening skills combined with tailored pitching techniques based on uncovered needs.

Exceeded quota all months in role (161% fully ramped).

Leader in most meetings ran for a week while ramping up among entire Sales Executive team.

Excelled in driving results, learned blind spots in being motivated towards driving those results.

Top SDR statistically for most valuable kpi over tenure in role. From start of ramp up to now: Most meetings set, most held, highest # & % of those meetings which held closed (70%). Totally qualified opportunities and set expectations for a smooth assist to closers. Built rapport and acknowledged roadblocks that our prospects faced. Responded by educating to lead prospects towards building up their practices with the avenue of our platform.

Coordinated assists to other departments including Customer Success and Enterprise - provided clear detailed notes and set several meetings up for them (not a part of my duties).

Promoted to Sales Executive ahead of schedule (starting August 2022) after only 5 months in role.

Sales Development Representative

United States Postal Service

Dedication to thousands of customers in several cities, managing multiple 800+ address 42 to 48 hour per week routes. Regularly under evaluated standards of delivery time with a personal best time of 3.92 hours worked completing an 8.8 hour route. Coordinated with team to work out logistics of shortage of staff (i.e. 50 routes but only 43 persons to deliver). Networked outside of required duties to secure employment for multiple persons. Excellence in maintaining and updating route book, line of travel, and sorting case all with clear logical sequence for maximum efficiency. Reached highest possible promotion as a rural carrier.

Rural Carrier

Aspen Healthcare Services INC.

Orders Manager / Volunteer Coordinator

Bankers Life

At Banker's Life, recognized as a top training company in the world, I specialized in serving the senior market with financial planning through various insurance vehicles. Through diligent study and 60 to 80 hour work weeks I acquired my TX and MN licenses as a general lines agent also earning certification for insurance sales in long term care, home health care, and annuities. In the field I helped educate people about Medicare and helped them to move forward with a plan that best fit their situation. As a successful new agent in the Management Training Program I was invited to an exclusive gathering at our home office in Chicago. At this national company event, I represented the south central territory participating in a week of training. Following this trip, at our regional headquarters I taught a class on "Trustworthy Selling" to reinforce our sales cycle. In my short 5 months with Banker's as a Unit Field Trainer, I brought in 57 pieces of business while working in a team building environment.

Management Trainee

Itasca Community College

In Grand Rapids, MN I served as an assistant football coach for wide receivers and assistant basketball coach at Itasca Community College. Highlights of my experience included a 5 week stint as interim-head basketball coach and several players receiving MCAC top performance recognition. At the end of the season I was offered a promotion to co-offensive coordinator. I was also a resident manager of student housing where I helped facilitate discipline, community events, and property maintenance. This function was supplementary to substitute teaching at several surrounding area school districts pre K-12. In coordination with my role in student housing, I networked with an area high school to give high risk students a chance for community service. To cap off a full schedule, on the weekends I worked part time at the local YMCA as a janitor.

Resident Manager / Football and Basketball Coach

Winona State University

•	Working manager on a team of 20 student employees
•	Team raised 185,000 + dollars from October to May
•	Trained others in presentation skills, and connection techniques for cold calls
•	31.5% of my cold contacts donated (#1 of all callers)
•	Created Training and Development manual and video for supervisors and employees

Manager of Student Call Center

🔥💪🏻📈🎯🤖 New Biz lover and leader currently in a disruptive Healthcare Tech Staffing company, Medely 👣🤖 AI Lover: 🦾 🎧 podcast linked here!

If something isn't working, Chris is not afraid to give feedback and pivot with healthy collaboration.  If you want a "B" player who gets in line with status quo - Chris is NOT your guy.  

His superpower is gleaning off others, and crystallizing that learning to improve processes for everyone.   

He's been successful at Zocdoc (Ask Neil Friedman VP of Sales), Medely (Ask Khaled Nasr, Co-founder and COO), and before Teero had been building a bootstrap startup, Xylo.ai with Zach Gunderson as the first GTM Hire pre-revenue and pre-seed.

All of the above said, Chris has changed careers into SaaS sales (Feb. '22) but has a long professional history including titles like "Collegiate Coach", "Teacher", "Insurance Sales and Trainer", "Home-healthcare Manager", and "Post-man".  That should give you an idea he's good at adopting and has capacity in more than one way while being focused and dedicated to his long game, that is his craft in SaaS sales.  

After 7 years in the postal service, Chris has started a passive income business to assist disgruntled workers from USPS (in 2022 there was a 59% turnover rate among new hires).  

Personally, Chris loves brewing his own coffee from a pourover and making cold brew (it's better than anything on the shelves).  Chris has a goal to dunk a basketball at 50 years old.  He's a husband to the love of his life, Data Scientist extraordinaire Emily Appicelli, and Dad to Luke and Rosemary.  

Also Luke's volunteer assistant T-ball coach.  A title for a true "Try-Hard".

If your sales outreach is irrelevant, you likely won't get a reply.  Do better! :)

taplio

The Battle

Connor Bush

Chris Appicelli

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taplio

The Battle

Connor Bush

Chris Appicelli

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Connor Bush's LinkedIn Performance

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