SEACOMP (Displaytech, HDP Power, MH MFG)

Help Innovators Deliver Awesome.

We design, engineer, and manufacture consumer, medical, and industrial electronic devices.

HQ in San Diego, CA. Manufacturing at our wholly-owned factories in Tijuana, Mexico and Dongguan, China.

Strategic Partnerships

Conduit Venture Labs

Conduit is a venture studio focused on enabling founders, inventors, and strategic innovators to focus on solving the problems that face our planet and its inhabitants working at the intersection of the physical and digital.

Fellow

The New Way Inc.

Helping families, that are experiencing homelessness, to find help, homes, & hope.

Executive Director

GTM United

Ambassador of a private community of go-to-market professionals united by a mission to put their development first. Giving feedback, asking questions, practicing self-care, and making real connections.

Content Advisor

Instawork

Our vision at Instawork is to create economic opportunity for local businesses and professionals, globally.

Instawork is the on-demand staffing app for hospitality & light industrial shifts. We quickly and reliably match businesses with nearby qualified workers. We’re excited to enable our Professionals, a new generation of the emerging, diverse workforce, to be a part of the growing gig economy.

Senior Account Executive

Gemini Legal

Gemini is a legal copy service that compels and obtains document evidence for California attorneys representing injured workers.

The will and hope of Gemini is to embrace and meet our clients’ true needs by providing a safe, stable and competitive work environment where employees, clients and vendors enrich their community and themselves personally and professionally. We meet our challenge through principled, personal leadership.

Business Development Manager

Quartzy, Inc

Laid off due to COVID-19
-------------------------
Quartzy is a free web-based platform for managing research labs. It is used worldwide by 360,000 scientists in the academic, biotechnology, and pharmaceutical labs. 

Quartzy saves labs time and money!

As a Business Development Associate at Quartzy, I am responsible for building the supplier relationships and product portfolio that enable Quartzy to be the only free online laboratory management platform offering an extensive lab supply ordering system. 
See our rapidly growing list of supplier partners HERE:
https://www.quartzy.com/suppliers

Business Development Associate

BlueGrace Logistics

Business Development Executive

Sales Director

Senior Sales Executive

Sales Executive

Account Manager

Wolf Creek Brewery

Develop and maintain strategic partnerships with key retailers and restaurants. Assume leadership role in implementing key brewery initiatives with distributors, retailers, and restaurants. Work closely with distributor on new product releases, seasonal releases and pre-orders for brewery. Drive and grow sales. Act as the face of Wolf Creek Brewery within a given territory.

Territory Manager

Wesco Aircraft

Provide pricing analysis for management. Perform margin and pricing analysis in order to support business initiatives. Validate sales quotations for accuracy and profitability; exercise and manipulate data via analysis techniques. Develop a system of communication, documentation and review of internal and external comparative pricing data. Identify opportunities to optimize sales and profitability through pricing strategies. Confer with sales and marketing teams to develop proposals. Prepare multi-year cost and pricing models. Engage suppliers and branches.

Corporate Sales Analyst

We Design & Build Your Hardware

We design & manufacture
Industrial, medical, & consumer electronics
Small enough to fit in an oven

HQ in San Diego, CA. Manufacturing at our wholly-owned factories in Tijuana, Mexico and Dongguan, China.

Connor Bush

Shoutout to industrial designers.
Y’all do cool stuff.

Industrial designers:
Making “why didn’t anyone think of this sooner?” moments happen every day.

Connor Bush 🔋🖥📟

We Manufacture Your Hardware at Scale (USA, Mexico, & China) | Ecosystem, Pipeline & Partner Strategy

Founders always ask for the same thing:
“Do you know a partner who can do everything: Engineering, prototyping, low-volume builds, and mass production?”

I get why.
On paper, it sounds perfect:

🔹 One team that knows the product from Day 0
🔹 Smooth handoff into EVT/DVT/PVT
🔹 Manufacturing input baked into early design
🔹 Less friction, fewer vendors, more trust

Totally intuitive.

But here’s the reality almost nobody says out loud:
Those are four completely different skill sets, with different cultures, tempos, tools, and incentives.

And the partner who is world-class at mass production is ALMOST never world-class at rapid iteration.
Because the traits that make you strong at one phase often make you weak at the other.

Mass production excellence =
🔸 Rigid systems
🔸 Heavy validation
🔸 Process obsessed
🔸 Optimized for scale, yield, and stability

Early-stage excellence =
🔸 Fast
🔸 Messy
🔸 Creative
🔸 Comfortable with ambiguity and change

Trying to get one team to do both is like expecting awesome sushi at the italian restaurant. 
(They might try… but should they? 🤢)

Can it work?
Yes, but only under very specific conditions:

✔️ Clear, locked industrial design
✔️ Serious funding
✔️ No long pauses or fundraising gaps
✔️ A straight path from prototype to EVT → DVT → PVT
✔️ A product destined for mass production from Day 1

SEACOMP has done it.
But it takes alignment, timing, and a founder who understands what they are signing up for.

For most teams, the healthier model is a relay:
Expert design ➡️  expert prototyping ➡️  expert CM for scale.

Different people, same mission.

Not shaming anyone. The instinct makes total sense.
The physics of hardware are just harder than the theory.

------
Want to chat on this some more? Come hang with us at #CES.

Link in the comments.

Collecting quotes for ID, ME, EE, FW, or product development is a wild ride.

$40k from overseas.
$200k from the Midwest.
$700k+ from Boston or San Francisco.
Sometimes even a $300k and a $900k quote from the same city for the same scope.

At a certain point… the limit does not exist.

But here’s what most founders miss: you’re not just paying for hours or skill.
Hardware development is art, judgment, taste, and manufacturing philosophy baked into one.

So the real question isn’t:
“Why is one quote 10× another?”

The real question is:
What are you actually buying?

• Alignment with the partner who will build or design your product
• DFM baked in from Day 1 (not after three redesign loops)
• Whether incentives are to finish or to bill more hours
• Experience in your specific product category
• How many mistakes you will not have to pay for later

Quotes can go to infinity.
(Or sometimes to $0, which is equally dangerous lol.)

The cost of choosing the wrong partner is very real.

** For the practitioners who live this every day: what’s the widest spread you’ve seen, and what do you think actually drives those gaps?

Building 1 of something is hard.
Building 1,000,000 of that same thing is just as hard, but in a completely different way.

One requires creativity.
The other requires discipline, systems, and control.

This is where a lot of innovators get surprised.
They lock the design and think the hard part is over.

But in hardware, the real climb begins when you go from “this works once” to “this works every time.”

A lead came in today.
Source: “LinkedIn, Connor Bush.” (blush / hair flip)

But here’s the part I keep thinking about…

This wasn’t an overnight win.
And honestly, the “LinkedIn, Connor Bush” part was probably the least influential piece of the whole chain.

This one lead took YEARS to show up.

It took:
⭐ A teammate building trust with a customer years ago
⭐ Our engineers and ops absolutely crushing that program
⭐ A happy customer willing to do a case study
⭐ Our marketing manager turning that story into something real
⭐ Me spending four years building a network and posting consistently
⭐ Someone in my network engaging with a post this week
⭐ LinkedIn surfacing it to a stranger who needed what we do
⭐ And that stranger clicking through, reading the case study, and reaching out

It only looks like “a lead from LinkedIn.”
In reality, it was a long chain of small things done well by a lot of people.

There’s that old line: “It takes 20 years to become an overnight success.”
In hardware and sales, sometimes it just takes 20 steps.

Everything you do matters.
And eventually… it all stacks and hits at once.
--------
Anyways 🤷‍♂️ , come hang with us at #CES (link in comments)

Top of funnel has been buzzing. Meetings, leads, energy everywhere.

But I caught myself doing the classic move — sprinting the first lap and forgetting there’s a whole race left to run.

Early momentum means nothing if you drop the baton on follow up and nurture.

So now I am slowing down just enough to time block, calendar, and stay consistent.

Not slowing the pace — just smoothing it out.

Slow is smooth.
Smooth is fast.
And apparently, calendars help too. 🙃

Cancelled my mini camping vacation scheduled for next week.

Not because of grind culture.
Because hardware has real deadlines.

Balance is not always a 50/50 split.

Push now.
Camping in January.
Still balanced.

Goals met <3.

If you want to ship hardware by Black Friday 2026…

Start yesterday.

Love,
Connor

Join us! 

One of many #CES events we are hosting / co hosting. 

Space is limited across the various events. We will do our very best to accommodate all of our friends! 

Check out the link in the comments for the different SEACOMP Las Vegas happenings.

Join us for an exclusive gathering for leaders shaping the future of connected hardware at CES 2026!

We’re bringing together executives, founders, and directors for an elevated networking experience at The Venetian Resort.

This is your opportunity to step out of the show-floor noise and into conversations that will move your business forward - exchange insights on scaling strategies, building resilient supply chains, and what's next in the world of connected hardware.

Connected Devices + Conversations: A Networking Happy Hour
Tuesday, January 6, 2026 | The Venetian Resort | CES 2026
Register here: https://lnkd.in/gEEu2a8q

A special thank you to our sponsors Acorn Product Development, Mesh Systems, and intent for supporting this executive gathering!

Space is limited and attendance is by approval - register to get on the list today!

Our team is heading to CES in January and we want to meet with you!

Let's meet in Las Vegas to chat about your product and how we can help support your goals. We'd love to connect on:

- scaling your production in 2026
- leveraging our Mexico facility for duty-free imports into the US
- improving your speed to market with accelerated NPI

Let SEACOMP be your manufacturing partner in 2026. See all the ways we can connect at CES and request a meeting here: https://lnkd.in/gH5E-bPD

Trying to enjoy the holidays
while also
trying to ship everything before the holidays
while also
trying to prep for CES
while also
trying to plan around CNY
while also
trying to be a human with a family.

It’s a vibe.

If you’re feeling the “festive chaos” today, I see you.
Happy Friday. 🤝

Thanksgiving (yeah, I know I’m late lol) and mass production have something in common:

99% isn’t good enough.

You can have:
- Every side dish perfect
- Table set
- Guests arriving
- Desserts ready to go

But if the turkey is two hours late?
Dinner is two hours late.

Hardware works the same way.

NPI is a chain of perfectly timed steps:
tooling ➡️ components ➡️ tests ➡️ assembly ➡️ packout

You can nail almost everything...
…but if one critical item slips, the entire schedule bends around it.

Great manufacturing isn’t about heroics.
It’s about orchestration.
Dependencies.
Timing.
Flow.

Thanksgiving looks effortless when everything hits the table at once (and when someone else is doing all of the prep lol).
So does mass production.

Neither is an accident.

Happy holidays! And if you're pushing a product toward 2026, now’s the time to start timing your “turkey.” 🦃⚙️

Lost my fantasy football matchup this week by 0.84 points.

And honestly… losing by less than 1 point feels worse than getting blown out by 40.

A blowout is clean. Clear. Obvious.
You shrug, you move on, you fix your roster.

But a tiny margin loss?
That sticks with you.
You replay every lineup choice.
“Should’ve swapped that flex…”
“Why didn’t I check injuries…”
It lingers because it was just close enough.

Hardware is the same.

A catastrophic failure forces you to stop.
Rebuild.
Fix the root cause.
Come back stronger.

But a small, non-catastrophic failure in the field?
A 1% return rate.
A flaky latch.
A charging bug that “only happens sometimes.”

That is the dangerous one.

Because it’s just tolerable enough to live with.
Just cheap enough to avoid solving.
Just annoying enough to hurt reputation and growth
but not painful enough to trigger full correction.

Small problems linger.
And lingering problems compound.

In fantasy football, it costs you a matchup.
In hardware, it can quietly cost you the whole season.

If you're leading teams building connected devices, this is the room you’ll want to be in at CES! 

Meet other CEOs, founders, VPs, and product executives for a thoughtful break from the show. This networking event is designed for high-level discussion, insight sharing, and strategic relationship building. 

Connected Devices + Conversations: A Networking Happy Hour
Tuesday, January 6 @ The Venetian Resort during CES 2026
Please Register Here: https://lnkd.in/g2tjuMsd

Expect meaningful conversations on achieving operational excellence, accelerating speed-to-market, and the evolving landscape of connected devices. Space is limited and attendance is by approval - register now!

Thank you to Mesh Systems, intent, and Acorn Product Development for helping champion this executive community gathering during CES!

Moshe Pesach

Demand Generation Advisor

StepUp Media Group

Co-founder and CEO of a leading Full-Stack B2B Go-To-Market Agency. 

StepUp helps B2B Tech and Industry leaders systemize their revenue growth:

→ We helped Quasar generate +$42MM from inbound channels
→ We helped Monogoto 3X their pipeline in 3 months
→ We helped Elsight 4X their qualified leads in 4 months

We use a unique Go-To-Market Strategy Framework that has been tested on the best companies in the world and accelerates their growth.

Co-Founder and CEO

Forwrd.ai

GTM Advisor

BetterSoftware.dev

Monogoto

groundcover

Niio Art

Cider Security (acquired by Palo Alto Networks)

I've helped their growth leadership revamp the GTM strategy and execution plan. 
→ Clarify their Ideal Customer Profile (ICP)
→ Sharpen their messaging and value proposition
→ Building a sharp GTM plan

WalkMe™

We collaborated with the entire demand generation team to redesign their Go-To-Market strategy to increase lead-to-meeting conversion rates. 
It was a blast!

Go-To-Market Advisor

Shamaym

Our Building

Co-Founder

A B2B GTM and Growth Advisor who helps B2B leaders build an unstoppable growth machine | 3X Your LinkedIn Sales Conversations | Check our "LinkedIn Growth Machine" program in the link below.

In today's busy world, it's no surprise that getting leads to show up for sales meetings has become harder than ever. 
Even if you have the best product and solution for your target market, and have the funding to accelerate growth but can’t figure out how to: 

* Generate high-intent sales leads
* Generate demand and brand awareness in your market
* Turn your marketing efforts into sales pipelines

… then you’ll never be able to hit your sales targets and scale your revenue growth. 

Do you know how successful B2B tech companies overcome this challenge?

They move from “Lead Generation” tactics to Demand Generation methods.

However, there’s a catch…

Demand generation is complex. 

No one teaches how to actually do it or outlines a clear strategy or a framework. Except for some really cool podcasts and thought leaders that talk about parts of their demand generation success, it's very hard to find someone who can actually help you.

With the right demand generation operation, tech companies can increase marketing contribution to revenue, reduce speed to close and customer acquisition cost, and become an essential part of company growth.  

I’m more than convinced that our demand generation strategy, operation framework, practical playbooks, and super talented and experienced team, can help you Step Up your marketing game. 

I can also share with you that companies like WalkMe, Syngenta, Okta, Monogoto and others have adopted our demand generation strategy to impact their revenue. 

How do we do it?

We are solving the 3 main frictions in B2B marketing:
1. Bad Messaging - B2B buyers hate generalization. They want personalized content and offers that can solve their specific pains. We help find the right messages, content strategies, and offers to engage and increase conversions. 
2. Bad Funnels - B2B sales cycles are long and complex. We help create the ideal buyer's journeys with enough touchpoints that make the buyer understand why you are their best solution. 
3.  Bad Execution: We have proven playbooks, templates, and frameworks that are executed by some of the most experienced and talented marketers in Israel.

This makes me convinced we can help you, and because I appreciate your valuable time, I’ll make you this promise:

If you think our strategy and framework are not good enough for you and your company - I’LL GLADLY PAY YOU $100 for your time wasted! 

And we'll still be friends. What say you?

Talk soon,  
Moshe.

The Leading Demand Generation Agency in Israel

StepUp help B2B Tech and Industry leaders to systemize their revenue growth. We help our clients fill up their pipeline with qualified prospects and win deals faster by optimizing their customers’ buying experience. We use a unique Demand Generation Framework that has been used and tested on the best companies in the world to sharpen our customers' Go-To-Market strategy and accelerate their growth. 
Ambitious companies who raised funds and need a scaled and accelerated growth machine, come to us to push boundaries and step up their growth operations.


Stop chasing features. 
Start owning feelings. 

[Watch this soap magic]

Regular soap? 
No. 
Honey drips. 
Rose petals. 
Floating clouds. 

All from understanding buyers. 

(From Elon's Mask first wife)
Features don't make billionaires. 
Understanding pain does.

𝗧𝗵𝗲 𝗯𝗶𝗴 𝗺𝗶𝘀𝘁𝗮𝗸𝗲: 
Companies focus on: 
- Better features 
- Faster delivery 
- Lower prices 
- Tech advantages 

While buyers think about: 
- Hidden desires 
- Secret frustrations 
- Emotional needs 
- Dream outcomes

𝗧𝗵𝗲 𝗳𝗲𝗲𝗹𝗶𝗻𝗴𝘀 𝗽𝗹𝗮𝘆𝗯𝗼𝗼𝗸: 

1. Map Emotions 
First, Go deeper than features: 
→ What keeps them up? 
→ What do they dream of? 
→ What frustrates them? 
→ What would change everything? 

2. Create Experiences 
Not just solutions: 
→ Build anticipation 
→ Craft moments 
→ Deliver surprises 
→ Exceed expectations 

3. Own the Transformation 
Make it magical: 
→ Show the journey 
→ Paint the future 
→ Create stories 
→ Build connection 

𝗥𝗲𝗮𝗹 𝘀𝘁𝗼𝗿𝘆: 
B2B company came to me 
"We can't beat competitor features" 
Changed focus to buyer feelings 
Now? Market leaders

This week's challenge: 
Interview one client 
Ask about feelings, not features 
Watch what you discover 

Like that soap artist, 
Your product is just the canvas. 
Their feelings are masterpieces.

[video: blossom]


---- 
❤️ 𝐈𝐟 𝐲𝐨𝐮 𝐬𝐮𝐩𝐩𝐨𝐫𝐭 𝐭𝐡𝐢𝐬. 
♻️ 𝐭𝐨 𝐲𝐨𝐮𝐫 𝐧𝐞𝐭𝐰𝐨𝐫𝐤. 

🔔 Follow me for more helpful and entertaining videos to improve your go-to-market approach.

🤟

Every marketer I know can point to their "best performing" campaign, but the ones building sustainable businesses stopped thinking in campaigns and started thinking in motion.

[Watch This Spinning Masterpiece]

That artist isn't rushing.

Each stroke - intentional.
Each layer - building.
Motion - creating magic.

Most marketers?
They paint and pray.
Rush for results.
Wonder why nothing sticks.

𝐓𝐡𝐞 𝐡𝐚𝐫𝐝 𝐭𝐫𝐮𝐭𝐡:
One win won't create growth.
Only motion builds momentum!

𝐓𝐡𝐢𝐧𝐤 𝐚𝐛𝐨𝐮𝐭 𝐢𝐭:
→ One post won't matter
→ One campaign won't last
→ One win won't scale

But momentum?
That changes everything.

𝐇𝐨𝐰 𝐭𝐨 𝐜𝐫𝐞𝐚𝐭𝐞 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐦𝐨𝐭𝐢𝐨𝐧:

1️⃣ 𝐁𝐮𝐢𝐥𝐝 𝐭𝐡𝐞 𝐄𝐧𝐠𝐢𝐧𝐞
- Content systems
- Regular cadence
- Clear processes

2️⃣ 𝐌𝐚𝐢𝐧𝐭𝐚𝐢𝐧 𝐭𝐡𝐞 𝐌𝐨𝐭𝐢𝐨𝐧
- Consistent messaging
- Steady presence
- Regular engagement

3️⃣ 𝐀𝐦𝐩𝐥𝐢𝐟𝐲 𝐭𝐡𝐞 𝐌𝐨𝐦𝐞𝐧𝐭𝐮𝐦
- Build on wins
- Scale what works
- Deepen impact

Look at HubSpot:
Didn't chase quick wins.
Built content systems.
Created momentum.

Now?
Unstoppable.

𝐓𝐡𝐞 𝐬𝐭𝐚𝐠𝐞𝐬 𝐨𝐟 𝐦𝐨𝐦𝐞𝐧𝐭𝐮𝐦:
Month 1: Setting rhythm
Month 3: Building recognition
Month 6: Creating gravity
Year 1: Market leadership

Your first steps:
- Pick one channel
- Set clear rhythm
- Stay consistent
- Trust the process

Agree?
[Leave a comment below]


----
❤️ 𝐈𝐟 𝐲𝐨𝐮 𝐬𝐮𝐩𝐩𝐨𝐫𝐭 𝐭𝐡𝐢𝐬.
♻️ 𝐭𝐨 𝐲𝐨𝐮𝐫 𝐧𝐞𝐭𝐰𝐨𝐫𝐤.

🔔 Follow me for more helpful and entertaining videos to improve your go-to-market approach.

🤟

4x Founder | GTM Advisor to Global B2Bs | Builder of Scalable Growth Systems | Dedicated Father of 3

I've watched buyers choose companies with worse technology because they actually understood what it does.

Happened last month.

Two companies pitching the same buyer.

𝐂𝐨𝐦𝐩𝐚𝐧𝐲 𝐀:
"We leverage advanced machine learning algorithms and proprietary AI frameworks to deliver cognitive automation solutions that synergize cross-functional workflows through intelligent process orchestration."

𝐂𝐨𝐦𝐩𝐚𝐧𝐲 𝐁:
"We read your invoices automatically and tell you which ones to pay first."

Same technology.
Different explanation.

Company B won.

𝐍𝐨𝐭 𝐛𝐞𝐜𝐚𝐮𝐬𝐞 𝐭𝐡𝐞𝐢𝐫 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐰𝐚𝐬 𝐛𝐞𝐭𝐭𝐞𝐫.
𝐁𝐞𝐜𝐚𝐮𝐬𝐞 𝐭𝐡𝐞 𝐛𝐮𝐲𝐞𝐫 𝐮𝐧𝐝𝐞𝐫𝐬𝐭𝐨𝐨𝐝 𝐢𝐭 𝐢𝐧 5 𝐬𝐞𝐜𝐨𝐧𝐝𝐬.

𝐇𝐞𝐫𝐞'𝐬 𝐰𝐡𝐚𝐭 𝐤𝐢𝐥𝐥𝐬 𝐁2𝐁 𝐝𝐞𝐚𝐥𝐬:

Your "innovative solutions" messaging.
Your "next-generation platforms" pitch.
Your "disruptive paradigm shifts" deck.

Nobody knows what you actually do.

And confused buyers don't buy.

𝐑𝐞𝐚𝐥 𝐞𝐱𝐚𝐦𝐩𝐥𝐞:

SaaS company struggling with conversions.

𝐓𝐡𝐞𝐢𝐫 𝐨𝐥𝐝 𝐡𝐨𝐦𝐞𝐩𝐚𝐠𝐞:
"Enterprise-grade workflow optimization platform leveraging intelligent automation and advanced analytics to drive operational excellence."

I asked their CEO: "What does your product do?"

He said: "We help warehouse managers see which orders are late and fix them before customers complain."

𝐓𝐡𝐚𝐭'𝐬 𝐰𝐡𝐚𝐭 𝐰𝐞 𝐩𝐮𝐭 𝐨𝐧 𝐭𝐡𝐞 𝐡𝐨𝐦𝐞𝐩𝐚𝐠𝐞.

No "enterprise-grade."
No "intelligent automation."
No "operational excellence."

Just clear language a 10-year-old could understand.

𝐑𝐞𝐬𝐮𝐥𝐭:
Demo requests up 340% in 60 days.
Sales cycle shortened by 3 weeks.
Close rate jumped from 18% to 31%.

Same product. Clearer words.

𝐋𝐨𝐨𝐤 𝐚𝐭 𝐒𝐭𝐫𝐢𝐩𝐞:

They could say: "We provide comprehensive payment processing infrastructure leveraging tokenization protocols and PCI-compliant gateway solutions."

Instead: "Payments infrastructure for the internet."

Seven words. Everyone gets it.

𝐓𝐡𝐞 10-𝐲𝐞𝐚𝐫-𝐨𝐥𝐝 𝐭𝐞𝐬𝐭:

Explain your product to a 10-year-old.

If they can repeat back what you do, you're clear.
If they look confused, your messaging is costing you deals.

𝐓𝐫𝐲 𝐢𝐭 𝐭𝐡𝐢𝐬 𝐰𝐞𝐞𝐤:

1. Write your current pitch
2. Read it to someone outside your industry
3. Ask them: "What do we do?"
4. If they can't explain it simply, rewrite it


𝐑𝐞𝐦𝐞𝐦𝐛𝐞𝐫:

The smartest companies don't sound smart.
They sound clear.

And clear companies win.


---- 
❤️ 𝐈𝐟 𝐲𝐨𝐮 𝐬𝐮𝐩𝐩𝐨𝐫𝐭 𝐭𝐡𝐢𝐬. 
♻️ 𝐭𝐨 𝐲𝐨𝐮𝐫 𝐧𝐞𝐭𝐰𝐨𝐫𝐤. 

🔔 Follow me for more helpful and entertaining videos to improve your go-to-market approach.

🤟

I've watched companies burn millions copying strategies that were never going to work for them.

[Watch this copycat lesson]

𝐇𝐞𝐫𝐞'𝐬 𝐰𝐡𝐚𝐭 𝐡𝐚𝐩𝐩𝐞𝐧𝐞𝐝 𝐥𝐚𝐬𝐭 𝐲𝐞𝐚𝐫:

𝐂𝐨𝐦𝐩𝐚𝐧𝐲 𝐀:
Mid-size manufacturing company.
Saw their competitor killing it on LinkedIn with daily CEO posts.
Thought: "We should do that too."

Hired agency.
Created content calendar.
CEO started posting daily.

Six months later:
- $45K spent on content
- 200 followers gained
- Zero pipeline generated
- CEO exhausted and stopped

𝐖𝐡𝐲 𝐢𝐭 𝐟𝐚𝐢𝐥𝐞𝐝:
Their competitor's CEO was naturally charismatic on camera.
Their CEO hated being on camera.

They copied the tactic.
Ignored the personality fit.

𝐂𝐨𝐦𝐩𝐚𝐧𝐲 𝐁:
Same industry. Same challenge.

Saw the competitor's LinkedIn success.
Didn't copy it.

Instead asked: "What's OUR unfair advantage?"

Answer: Their 30-year veteran engineer loved teaching.

𝐖𝐡𝐚𝐭 𝐭𝐡𝐞𝐲 𝐝𝐢𝐝:
Created technical deep-dive content.
Engineer explained complex problems simply.
Shared decades of manufacturing wisdom.

No dancing CEO.
No forced personality.
Just their actual strength.

𝐒𝐢𝐱 𝐦𝐨𝐧𝐭𝐡𝐬 𝐥𝐚𝐭𝐞𝐫:
- $8K spent on simple video setup
- 2,400 followers (actual buyers)
- $840K pipeline generated
- Engineer energized and creating more

𝐓𝐡𝐞 𝐝𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐜𝐞:
Company A copied what worked for someone else.
Company B found what only THEY could do.

𝐇𝐞𝐫𝐞'𝐬 𝐡𝐨𝐰 𝐭𝐨 𝐟𝐢𝐧𝐝 𝐘𝐎𝐔𝐑 𝐮𝐧𝐢𝐪𝐮𝐞 𝐚𝐧𝐠𝐥𝐞:

𝐒𝐭𝐞𝐩 1: 𝐋𝐢𝐬𝐭 𝐰𝐡𝐚𝐭 𝐲𝐨𝐮'𝐫𝐞 𝐜𝐮𝐫𝐫𝐞𝐧𝐭𝐥𝐲 𝐜𝐨𝐩𝐲𝐢𝐧𝐠
- Competitor's content style?
- Their channel strategy?
- Their messaging approach?
- Their campaign tactics?

Be honest.

𝐒𝐭𝐞𝐩 2: 𝐈𝐝𝐞𝐧𝐭𝐢𝐟𝐲 𝐲𝐨𝐮𝐫 𝐚𝐜𝐭𝐮𝐚𝐥 𝐮𝐧𝐟𝐚𝐢𝐫 𝐚𝐝𝐯𝐚𝐧𝐭𝐚𝐠𝐞𝐬

Ask these questions:
- What do we have that competitors don't?
- What personality trait makes us different?
- What expertise took us years to build?
- What would feel "weird" to do but fits who we are?

𝐒𝐭𝐞𝐩 3: 𝐓𝐞𝐬𝐭 𝐭𝐡𝐞 "𝐭𝐨𝐨 𝐰𝐞𝐢𝐫𝐝 𝐭𝐨 𝐜𝐨𝐩𝐲" 𝐟𝐢𝐥𝐭𝐞𝐫

Your unique angle should make competitors think:
"That's stupid," or "That won't work," or "We'd never do that."

When they think that, you've found gold.

𝐑𝐞𝐚𝐥 𝐞𝐱𝐚𝐦𝐩𝐥𝐞𝐬:

Liquid Death: Sold water like energy drinks in metal cans.
Competitors thought it was idiotic.
Now worth $700M.

𝐘𝐨𝐮𝐫 𝐮𝐧𝐢𝐪𝐮𝐞 𝐚𝐧𝐠𝐥𝐞 𝐥𝐢𝐯𝐞𝐬 𝐰𝐡𝐞𝐫𝐞:
- Your competitor won't go
- Your personality actually fits
- Your team can sustain it
- Others think it's too risky

𝐓𝐡𝐢𝐬 𝐰𝐞𝐞𝐤:

Stop looking at your competitor's LinkedIn.
Stop copying their website structure.
Stop mimicking their content style.

𝐈𝐧𝐬𝐭𝐞𝐚𝐝:

Ask: "What can we do that they can't or won't?"

That's your strategy.

𝐑𝐞𝐦𝐞𝐦𝐛𝐞𝐫:
Your competitor's success came from THEIR context.
Your success will come from YOURS.

Stop copying.
Start finding what only you can do.

---- 

❤️ 𝐈𝐟 𝐲𝐨𝐮 𝐬𝐮𝐩𝐩𝐨𝐫𝐭 𝐭𝐡𝐢𝐬. 
♻️ 𝐭𝐨 𝐲𝐨𝐮𝐫 𝐧𝐞𝐭𝐰𝐨𝐫𝐤. 
🔔 To follow me

Zara “copied” my designs style and destroyed my business.

I was in my 20s, selling clothes on the coast of Spain. We had something special - innovative designs young tourists loved. Unique, fresh, exactly what they wanted.

We were crushing it.

Then the big brands noticed the trend. Zara and others started making the same. Same style, one-third of our price.

The shops loved us as people. They loved our brand. But they couldn't ignore the math.

𝐈 𝐥𝐨𝐬𝐭 𝐭𝐡𝐚𝐭 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬. 

But I gained something more valuable:

The understanding that you can never stay static. 

Ever.

𝐂𝐨𝐧𝐭𝐢𝐧𝐮𝐨𝐮𝐬 𝐢𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐢𝐬𝐧'𝐭 𝐨𝐩𝐭𝐢𝐨𝐧𝐚𝐥 - 𝐢𝐭'𝐬 𝐬𝐮𝐫𝐯𝐢𝐯𝐚𝐥.

This lesson shaped every business decision since.

When Facebook ads launched and people laughed at me for taking it seriously, I remembered the clothing business. While competitors dismissed it as a fad, I invested hard.

We generated leads for cents. Grew one client from 1 shop to 50 shops in a year.

Because I learned early: 
𝐖𝐡𝐚𝐭 𝐰𝐢𝐧𝐬 𝐭𝐨𝐝𝐚𝐲 𝐝𝐢𝐞𝐬 𝐭𝐨𝐦𝐨𝐫𝐫𝐨𝐰.

The companies winning now aren't the ones that grab the latest AI tool and run with it.

They're the ones who understand how to adapt strategy. How to pivot approach. How to reinvent before they have to.

==> I still work with this principle. <==

I watch advanced markets - US startups testing methodologies, burning budgets, finding what works.

Then I bring those validated innovations to markets behind the curve. 

Manufacturing. 
Industrial companies. 
Places that need proven strategies, not experiments.

𝐓𝐡𝐚𝐭 𝐩𝐚𝐢𝐧𝐟𝐮𝐥 𝐥𝐞𝐬𝐬𝐨𝐧 𝐢𝐧 𝐦𝐲 20𝐬 𝐭𝐚𝐮𝐠𝐡𝐭 𝐦𝐞 𝐬𝐨𝐦𝐞𝐭𝐡𝐢𝐧𝐠 𝐩𝐞𝐫𝐦𝐚𝐧𝐞𝐧𝐭:

Strategy and understanding human psychology are the only skills that never die.

- Tools change every quarter.
- Channels evolve every year.
- Platforms rise and fall.

But the ability to continuously reinvent yourself?
That's the only competitive advantage that lasts.

𝐌𝐲 𝐬𝐚𝐲𝐢𝐧𝐠: "𝐓𝐡𝐞 𝐦𝐨𝐦𝐞𝐧𝐭 𝐲𝐨𝐮 𝐭𝐡𝐢𝐧𝐤 𝐲𝐨𝐮'𝐯𝐞 𝐟𝐢𝐠𝐮𝐫𝐞𝐝 𝐢𝐭 𝐨𝐮𝐭 𝐢𝐬 𝐭𝐡𝐞 𝐦𝐨𝐦𝐞𝐧𝐭 𝐲𝐨𝐮 𝐬𝐭𝐚𝐫𝐭 𝐥𝐨𝐬𝐢𝐧𝐠."

Zara taught me that at 25.
I've never forgotten.

What's one lesson from failure that completely changed how you approach business?


❤️ 𝐈𝐟 𝐲𝐨𝐮 𝐬𝐮𝐩𝐩𝐨𝐫𝐭 𝐭𝐡𝐢𝐬. 
♻️ 𝐭𝐨 𝐲𝐨𝐮𝐫 𝐧𝐞𝐭𝐰𝐨𝐫𝐤. 
🔔 𝐅𝐨𝐥𝐥𝐨𝐰 𝐦𝐞 𝐟𝐨𝐫 𝐦𝐨𝐫𝐞 𝐡𝐞𝐥𝐩𝐟𝐮𝐥 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐭𝐨 𝐢𝐦𝐩𝐫𝐨𝐯𝐞 𝐲𝐨𝐮𝐫 𝐠𝐨-𝐭𝐨-𝐦𝐚𝐫𝐤𝐞𝐭 𝐚𝐩𝐩𝐫𝐨𝐚𝐜𝐡. 

🤟

No alternative text description for this image

AI has caused a corporate ADHD epidemic that could really use some ritalin.

→ More ads 
→ More webinars 
→ More posts 

But AI has just created more noise, faster.

𝐇𝐚𝐝 𝐚 𝐦𝐞𝐞𝐭𝐢𝐧𝐠 𝐰𝐢𝐭𝐡 𝐚 𝐕𝐏 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐲𝐞𝐬𝐭𝐞𝐫𝐝𝐚𝐲.

They're cranking out content with AI:
- 2 blog posts per week
- 2 LinkedIn posts daily
- 1 webinar per month
- Email campaigns every other day
- Ads on 4 platforms

"We need more leads!" they said.

I looked at their numbers:

Lead to customer conversion: 0.8%
That's 1 customer per 125 leads.

"Are you working on improving conversion?" I asked.

"No, we just need more volume at the top."

𝐓𝐡𝐢𝐬 𝐢𝐬 𝐭𝐡𝐞 𝐜𝐨𝐫𝐩𝐨𝐫𝐚𝐭𝐞 𝐀𝐃𝐇𝐃 𝐞𝐩𝐢𝐝𝐞𝐦𝐢𝐜.

AI made it easy to create content.
So companies create more content.
More content creates more noise.
More noise trains buyers to ignore you.

𝐓𝐡𝐞 𝐦𝐚𝐭𝐡 𝐝𝐨𝐞𝐬𝐧'𝐭 𝐰𝐨𝐫𝐤:

If 1 in 125 leads converts:
- Getting 100 customers needs 12,500 leads
- That requires massive ad spend
- Burns your team out
- Dilutes your brand into generic noise

𝐌𝐞𝐚𝐧𝐰𝐡𝐢𝐥𝐞, 𝐰𝐡𝐚𝐭 𝐢𝐟 𝐲𝐨𝐮 𝐟𝐢𝐱𝐞𝐝 𝐭𝐡𝐞 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧?

Same company, different approach:
- Stop spraying content everywhere
- Pick ONE channel
- Sharpen your message until it cuts through
- Focus on qualified leads, not volume
- Improve conversion from 0.8% to 3%

𝐍𝐨𝐰 𝐭𝐡𝐞 𝐦𝐚𝐭𝐡 𝐜𝐡𝐚𝐧𝐠𝐞𝐬:

3% conversion means:
- 100 customers need 3,333 leads (not 12,500)
- 75% less volume required
- Better qualified prospects
- Sustainable for your team
- Stronger brand positioning

𝐓𝐡𝐞 𝐚𝐜𝐭𝐮𝐚𝐥 𝐬𝐨𝐥𝐮𝐭𝐢𝐨𝐧:

Better strategy → One channel → Clear message → Qualified leads → Higher conversion

𝐅𝐨𝐫 𝐁2𝐁, 𝐭𝐡𝐚𝐭 𝐜𝐡𝐚𝐧𝐧𝐞𝐥 𝐢𝐬 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧.

Not because it's trendy.
Because your decision-makers already live there.

𝐁𝐮𝐭 𝐡𝐞𝐫𝐞'𝐬 𝐭𝐡𝐞 𝐤𝐞𝐲:

Don't just post more on LinkedIn.
Dominate it with focus:

- One clear ICP
- One sharp message
- One consistent presence
- Track every signal: who engaged, what they clicked
- Only target the engaged accounts
- Measure lead quality, not lead quantity

𝐓𝐡𝐢𝐬 𝐰𝐞𝐞𝐤'𝐬 𝐜𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞:

Audit your channels.

Count how many places you're creating content.
Check your lead-to-customer conversion rate.

If you're on 3+ channels with under 2% conversion:
You don't have a volume problem.
You have a focus problem.

𝐏𝐢𝐜𝐤 𝐨𝐧𝐞 𝐜𝐡𝐚𝐧𝐧𝐞𝐥.
𝐃𝐨𝐦𝐢𝐧𝐚𝐭𝐞 𝐢𝐭.
𝐌𝐚𝐤𝐞 𝐞𝐯𝐞𝐫𝐲 𝐩𝐢𝐞𝐜𝐞 𝐨𝐟 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐜𝐨𝐮𝐧𝐭.

Stop training buyers to ignore you with AI-generated noise.

Start cutting through with focused, strategic presence.

𝐑𝐞𝐦𝐞𝐦𝐛𝐞𝐫:

If you can't draw a direct line from activity to revenue, you don't have a marketing plan.
You have corporate ADHD.


 ---- 
❤️ 𝐈𝐟 𝐲𝐨𝐮 𝐬𝐮𝐩𝐩𝐨𝐫𝐭 𝐭𝐡𝐢𝐬. 
♻️ 𝐭𝐨 𝐲𝐨𝐮𝐫 𝐧𝐞𝐭𝐰𝐨𝐫𝐤.

While your competitors bore buyers with the same professional pitch, the companies winning deals are putting on a show buyers can't stop talking about.

[See examples below]

Watch these musicians breaking the rules:
Four classical musicians.
Playing pianos upside down.
Violins behind backs.
Creating unforgettable memories.

This is exactly what winning B2B companies do.

𝐓𝐡𝐞 𝐫𝐞𝐚𝐥𝐢𝐭𝐲:

In crowded markets, having a good product isn't enough.

Your breakthrough won't come from what you offer.
It comes from how you deliver it.

𝐋𝐨𝐨𝐤 𝐚𝐭 𝐍𝐨𝐭𝐢𝐨𝐧:

They could've been another productivity tool.
Professional. Corporate. Forgettable.

𝐈𝐧𝐬𝐭𝐞𝐚𝐝, 𝐭𝐡𝐞𝐲 𝐜𝐫𝐞𝐚𝐭𝐞𝐝 𝐚 𝐬𝐡𝐨𝐰:

Built a community of 400+ "Notion Pros" - passionate ambassadors who create templates, tutorials, and content.

Made their workspace feel like a blank canvas where users build their own operating systems.

Let customers share their unique Notion setups publicly - turning users into performers.

Created cartoon-style branding with personality when everyone else was sterile and corporate.

𝐓𝐡𝐞 𝐫𝐞𝐬𝐮𝐥𝐭:

$10B valuation.
Viral word-of-mouth.
Users evangelize without being asked.

𝐋𝐢𝐤𝐞 𝐭𝐡𝐨𝐬𝐞 𝐮𝐩𝐬𝐢𝐝𝐞-𝐝𝐨𝐰𝐧 𝐦𝐮𝐬𝐢𝐜𝐢𝐚𝐧𝐬:

Everyone else plays classical music traditionally.
They play it unforgettably.

𝐘𝐨𝐮𝐫 𝐝𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐭𝐢𝐚𝐭𝐢𝐨𝐧 𝐦𝐞𝐭𝐡𝐨𝐝:

1. 𝐅𝐢𝐧𝐝 𝐭𝐡𝐞 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐛𝐨𝐫𝐞𝐝𝐨𝐦:
Where are customers tired of the same delivery?

Notion found it: Productivity tools felt cold and corporate.
Loom found it: Everything required scheduling a meeting.

2. 𝐂𝐫𝐞𝐚𝐭𝐞 𝐭𝐡𝐞 𝐮𝐧𝐞𝐱𝐩𝐞𝐜𝐭𝐞𝐝 𝐬𝐡𝐨𝐰:

Notion: Made software feel like a creative expression.
Loom: Made video messages feel human and async.

𝐘𝐨𝐮𝐫 𝐚𝐮𝐝𝐢𝐭:
Are you delivering like everyone else?
Would customers tell stories about your delivery?
Is your experience memorable or forgettable?

𝐓𝐡𝐢𝐬 𝐰𝐞𝐞𝐤:
Look at your last customer interaction.

Did you deliver like a professional?
Or did you create a show they'll remember?

𝐓𝐡𝐞 𝐨𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐲:
Your competitors are playing it safe.
Professional. Polished. Forgettable.

Your chance is to break the rules.
Create delivery so remarkable they can't stop talking about it.

Like those musicians playing upside down.

Your opportunity isn't a better product.
It's a show they'll never forget.


---- 
❤️ 𝐈𝐟 𝐲𝐨𝐮 𝐬𝐮𝐩𝐩𝐨𝐫𝐭 𝐭𝐡𝐢𝐬. 
♻️ 𝐭𝐨 𝐲𝐨𝐮𝐫 𝐧𝐞𝐭𝐰𝐨𝐫𝐤. 

🔔 Follow me for more helpful and entertaining videos to improve your go-to-market approach.

🤟

אם אנחנו רוצים באמת להשיג שאיפות גדולות וחלומות גדולים, להציב מטרות ויעדים זה לא מספיק. 
צפו בסרטון, כדי להבין מה אנחנו צריכים ״לדעת״!

מה דעתכם?
אנחנו יכולים לדעת מה יקרה?

סטרס ותסכול אצל מנהלים מוצר בעיקר מהפער בין התוצאות שהם רוצים לבין מה שקורה בפועל. 
אבל אולי הבעיה היא בכלל בדרך שמסתכלים על הדברים?

נכון, זה חשוב להציב מטרות ויעדים, ואנחנו רוצים להשיג תוצאות. אבל ברגע שזה הדרך ש״מנהל״ אותנו, יהיה לנו קשה מאוד לצמוח. אנחנו תמיד נאשים את עצמנו, את הצוות שלנו בכך שלא עמדנו ביעדים.

מה אם במקום זאת, נמדוד את הפעולות שלנו ושל הצוות שלנו? מה אם נבחן את הביצועים שלנו מול התכניות ולא את התוצאות שאנו משיגים? 

במקום סטרס נקבל עבודת צוות. במקום האשמות, נקבל שיתוף פעולה ומוטיבציה. 

כולנו כמנהלים נופלים במקומות האלה, והגיע הזמן לשנות את הפוקוס שלנו. מתוצאות לביצועים. ככה באמת נהפוך למקצוענים. 


‏#stepupandgrow 
‏#b2b 
‏#management

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The Battle

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Moshe Pesach

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The Battle

Connor Bush

Moshe Pesach

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Connor Bush's LinkedIn Performance

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