Helping DTC Brands Drive Predictable, Profitable Growth 📧 | Over $115M in Email Revenue For Clients | DM me ‘EMAIL’ to chat

Building Kensington Media House: a leading Retention Marketing Agency for DTC brands.

→ Top Klaviyo & Omnisend partner
→ Over $300M generated for clients
→ Worked with over 130 brands since we launched

If you want to learn more about how we can do this for your DTC store, book an introductory meeting with myself below where I'll share exactly how we produce the results that we do whilst building out a roadmap custom to your business on how you can do exactly the same:

https://calendly.com/d/yxt-prp-tgw

We are also always hiring and looking for best-in-class talent. Check out our open roles and how to apply here: https://www.kensingtonmediahouse.com/careers

Or, connect with us on YouTube!
https://youtube.com/@kensingtonmediahouse

Conor Sunderland

Hot take: Your inability to switch off is killing your business growth.

Here's why:

When you can work from anywhere, work follows you everywhere.

You default to "doing" because productivity content has convinced you that's the only way forward.

But here's what nobody tells you...

Your brain has two networks:

Task Positive Network → Focused work, execution, grinding

Default Mode Network → Ambient thought, big picture insights

Everyone optimizes the first. Almost nobody optimizes the second.

The Default Mode Network is where the 10x insights come from.

Not the 1% improvements. The massive leaps.

I just took a week off skiing with my family.

Came back with clarity on a new marketing channel that's going to transform our business.

Last time I did this properly? I decided to go all-in on partnerships.

That decision sent us 8 clients in a few months.

These aren't insights you get while checking Slack at 11pm.

They come when you give your brain space to breathe.

Here's the trick if you have productivity guilt:

Tell yourself this IS the most productive thing you can do.

Because it is.

Your monkey brain will relax and the insights will come.

ALWAYS HIRING: Check My About Section | Helping DTC Brands Drive Predictable, Profitable Growth 📧 | Over $300M in Email Revenue For Clients | DM me ‘EMAIL’ to chat

Just made a $25k photo shoot quality image for Stanley using ChatGPT

(In about 2 minutes)

Stanley does tons of product mockups but needed fresh lifestyle imagery.

Instead of hiring photographers and models, we used this ChatGPT hack:

Step 1: Find a brand with incredible product imagery (we used Grüns)

Step 2: Upload their image to ChatGPT and ask it to describe the image and create a detailed prompt

This is the secret. You need AI to analyze the image first so you can guarantee consistency across outputs. This is how you get the AI to actually understand what you want.

Step 3: Upload your product mockup (Stanley tumbler)

Step 4: Use that prompt from step 2 with your product

Result? Professional-grade lifestyle imagery that looks like it came from a $25k shoot.

The image quality is insane. You'd never know it was AI-generated.

This changes everything for DTC brands on tight budgets. You can now create dozens of lifestyle shots without booking studios, hiring models, or waiting weeks for deliverables.

The future of content creation is here and it costs basically nothing.

Have you tried AI image generation for your brand yet?

O'Neills needs a new email marketing team…

Here’s why:

Here's what we fixed:

Their original email buried the CTA, had a tiny headline, and the product section looked cluttered.

Zero social proof. Nothing that screamed "we're a major brand."

Our redesign:

↳ CTA above the fold where people can actually see it

↳ Headline 3x bigger and impossible to miss

↳ Clean, minimal product section

↳ Trustpilot reviews prominently displayed

↳ Final CTA at the bottom to catch scrollers

Now it looks like the high-status brand they actually are.

Your email design is your silent salesperson.

If it looks amateur, people assume your brand is amateur.

Even if you're doing millions in revenue.

Make sure your emails match the quality of your product.

#DTC #emailmarketing #ecommerce

Your unsubscribe page is costing you thousands every month.

Here's how to fix it in 30 minutes with Claude:

This is genuinely one of my favorite ways to use AI for email marketing.

Most brands have a basic unsubscribe page that gives people one option: leave completely.

But here's the thing...

Most people don't want to unsubscribe from everything.

They just want fewer emails.

So we build custom unsubscribe pages that give them options:
↳ Receive 2 emails per week instead of 5
↳ Only get product launches and sales
↳ Pause emails for 30 days

You can build this yourself in Claude in literally 30 minutes.

Ask Claude to generate the HTML for a preferences page with multiple options.

Then paste it directly into a hosted page in Klaviyo.

Done.

The result?

You keep subscribers who would've left completely. You save money on sending costs. You maintain relationships with people who still want to hear from you occasionally.

We've saved clients tens of thousands using this simple page.

And you can set it up today.

#DTC #emailmarketing #ecommerce

Whoop needs a new marketing team.

They're a $3.6B company sending emails that look like this.

We redesigned it to actually convert.

The fixes:
↳ CTA above the fold where people can see it
↳ Clear headline that tells you what to do
↳ Better contrast between sections
↳ Social proof added

Same brand. Way better email.

What do you think?

#DTC #emailmarketing #ecommerce

You don't need to be a great writer to print money with emails.

You just need to understand these 6 psychological principles:

1. Reciprocity

Send genuinely useful content. Product education, community highlights, quiz emails, industry myth-busting.

Give value first. Sales become easier.

2. Commitment & Consistency

Split your flows by behavior. New customer vs returning customer. Browser vs cart abandoner.

One client uses a special email for people who click but don't buy, showing third-party lab results. Converts skeptics into buyers.

3. Social Proof

Show off reviews everywhere. The uglier and more authentic, the better they perform.

Real customer photos beat studio shots every time.

4. Authority

Trustpilot badges. Press mentions. Doctor endorsements if you have them.

Stack your credibility where people can see it.

5. Liking

Send from a person, not just your brand name.

We changed one client's sender from "[Brand Name]" to "Lawrence from [Brand Name]"

Open rates jumped from 60% to 73% overnight.

People buy from people.

6. Scarcity

Use real scarcity. Countdown timers, actual stock numbers.

It's insanely powerful but don't abuse it. Stay ethical.

These principles have generated over $110M for our clients.

Master them and your copywriting skills become less important.

#DTC #emailmarketing #ecommerce

6 Psychological Principles

Vivobarefoot needs a new marketing team...

They're a €50M+ brand... but their emails look like a startup's.

Here's what we found (and fixed):

Their sale email had a massive hero image that pushed everything below the fold.

No CTA visible when you opened it. No social proof. No trust signals.

You'd think they were bootstrapping from a bedroom.

So we redesigned it:

↳ Added Trustpilot reviews front and center

↳ Put a clear CTA above the fold

↳ Made the headline actually readable (it was tiny before)

↳ Showed off their authority

The result? An email that would absolutely crush their original.

The lesson here is simple:

Your brand might be doing 8 figures, but if your emails look amateur, you're leaving serious money on the table.

Every email should make you look like the established brand you are.

#DTC #emailmarketing #ecommerce

Gymshark needs a new marketing team.

(Or at least their email designer does)

We redesigned one of their emails to show what's possible.

The changes:

↳ CTA moved above the fold
↳ Headline clarity improved massively
↳ Created contrast between sections for easier scanning
↳ Added social proof throughout

The difference is night and day.

What do you think of the redesign?

#DTC #emailmarketing #ecommerce

2 stupidly simple subject line hacks that blow up email revenue

(We've tested these across 70+ brands)

Most people overthink subject lines.

They spend 20 minutes crafting the perfect clever line that nobody opens.

Here's what actually works:

Hack #1: ALL CAPS subject lines

Sounds aggressive, right? But the data doesn't lie.

We ran a quick test on a welcome email for one of our clients.

Original subject line: 65.6% open rate

ALL CAPS version: 71.49% open rate

Same email. Same audience. Just uppercase letters.

The winning variation did $22,174 in revenue.

Hack #2: Use prefixes

RE:, JUST IN:, INSIDE:, FYI:

These work because they hijack pattern recognition in the inbox.

One client tested an ALL CAPS prefix vs lowercase:
↳ ALL CAPS PREFIX: 51.85% open rate
↳ lowercase prefix: 48% open rate

Another client saw even crazier results:
↳ With prefix: 87% open rate
↳ Without prefix: 66% open rate

That's a 21 percentage point jump from adding two words.

Stop trying to be clever with subject lines.

Start using what actually gets emails opened.

Sometimes the simplest tactics print the most money.

#DTC #emailmarketing #ecommerce

The laziest split test ever... that prints cash every time.

Takes 2 minutes to set up.

Here it is:

Test your abandoned cart email #1 send time.

That's it.

5 minutes after cart abandonment vs 45 minutes after.

Or 15 minutes vs 30 minutes.

Sounds too simple to matter, right?

Wrong.

One client test:
↳ Original (longer delay): $2.83 revenue per recipient
↳ Shorter delay: $4.39 revenue per recipient

That's 55% more revenue from the exact same email.

Another test we ran:
↳ 15 minute delay: 64.9% open rate, 15.6% click rate, 6.4% conversion rate
↳ 30 minute delay: Lower across the board

People are hot when they just abandoned. Strike while the iron's warm.

The best part? You set this test once and it runs forever.

2 minutes of work for potentially 50%+ more revenue from your abandoned cart flow.

This is why I love email marketing.

Small tweaks, massive returns.

#DTC #emailmarketing #ecommerce

Acompaño a líderes a crear su marca personal, crecer su liderazgo digital y dejar huella 👉 +25 años Emprendedor Tech | Coach Certificado | Speaker | Autor | Un 🇦🇷 viviendo en 🇪🇸

Dirigís un negocio que factura, pero vivís apagando incendios.
Sabés que la IA podría darte más margen y tiempo, pero entre tanto ruido es difícil separar lo útil del humo.

Yo estoy para otra cosa.

Soy Ismael Briasco, emprendedor digital hace más de 25 años. Pasé por HP, Telefónica e Itaú y en 2000 fundé Psicofxp.com, una comunidad que llegó a 20 millones de usuarios mensuales en habla hispana. Después vinieron más proyectos, aciertos y fracasos. la conclusión es simple. la tecnología cambia, el cuello de botella casi siempre es cómo decide y lidera la persona que está arriba.

En paralelo construí una audiencia de más de 160k seguidores orgánicos en LinkedIn y me convertí en Autor y Speaker sobre liderazgo y mundo digital con “El poder de LinkedIn” y “Liderar es conectar, no mandar”.

Hoy acompaño a CEOs y líderes de negocio que quieren convertirse en Líderes Aumentados. líderes que combinan experiencia humana, criterio y IA aplicada al negocio para ganar margen, foco y relevancia, sin convertir la empresa en un laboratorio caro.

¿Qué trabajamos juntos?

Claridad de agenda del líder. Qué tiene sentido que sigas haciendo vos y qué no.

IA al 20 por ciento crítico. Procesos donde realmente impacta margen, eficiencia y experiencia de cliente.

Equipos aumentados. Personas + IA con roles y métricas claras.

LinkedIn como canal estratégico. Tu liderazgo visible para la gente correcta.

Trabajo con pilotos de 8 a 10 semanas, diseñados para mostrar resultados visibles en 30 a 90 días, no en “algún día”. En proyectos recientes logramos reducir de forma drástica el coste por lead mientras se generaban cientos de miles de prospectos en pocas semanas, y crear activos formativos en varios idiomas en 30 días usando IA, bajando de forma notable el coste y los tiempos de producción.

Si buscás frases de gurú y promesas mágicas, no soy tu opción.
Si querés criterio, método y un partner que entiende al mismo tiempo negocio, tecnología y personas, ahí sí podemos encajar.

📈 Próximo paso. Agendá una conversación estratégica 1 a 1 desde el enlace de mi perfil o enviame un mensaje directo. Vemos tu contexto, tus cuellos de botella y diseñamos el primer piloto para que empieces a liderar como Líder Aumentado en la era de la IA ⚡🤖

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Conor Sunderland

Ismael Briasco

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The Battle

Conor Sunderland

Ismael Briasco

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Conor Sunderland's LinkedIn Performance

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