Helping DTC Brands Drive Predictable, Profitable Growth 📧 | Over $115M in Email Revenue For Clients | DM me ‘EMAIL’ to chat

Building Kensington Media House: a leading Retention Marketing Agency for DTC brands.

→ Top Klaviyo & Omnisend partner
→ Over $300M generated for clients
→ Worked with over 130 brands since we launched

If you want to learn more about how we can do this for your DTC store, book an introductory meeting with myself below where I'll share exactly how we produce the results that we do whilst building out a roadmap custom to your business on how you can do exactly the same:

https://calendly.com/d/yxt-prp-tgw

We are also always hiring and looking for best-in-class talent. Check out our open roles and how to apply here: https://www.kensingtonmediahouse.com/careers

Or, connect with us on YouTube!
https://youtube.com/@kensingtonmediahouse

Conor Sunderland

Hot take: Your inability to switch off is killing your business growth.

Here's why:

When you can work from anywhere, work follows you everywhere.

You default to "doing" because productivity content has convinced you that's the only way forward.

But here's what nobody tells you...

Your brain has two networks:

Task Positive Network → Focused work, execution, grinding

Default Mode Network → Ambient thought, big picture insights

Everyone optimizes the first. Almost nobody optimizes the second.

The Default Mode Network is where the 10x insights come from.

Not the 1% improvements. The massive leaps.

I just took a week off skiing with my family.

Came back with clarity on a new marketing channel that's going to transform our business.

Last time I did this properly? I decided to go all-in on partnerships.

That decision sent us 8 clients in a few months.

These aren't insights you get while checking Slack at 11pm.

They come when you give your brain space to breathe.

Here's the trick if you have productivity guilt:

Tell yourself this IS the most productive thing you can do.

Because it is.

Your monkey brain will relax and the insights will come.

ALWAYS HIRING: Check My About Section | Helping DTC Brands Drive Predictable, Profitable Growth 📧 | Over $300M in Email Revenue For Clients | DM me ‘EMAIL’ to chat

Just made a $25k photo shoot quality image for Stanley using ChatGPT

(In about 2 minutes)

Stanley does tons of product mockups but needed fresh lifestyle imagery.

Instead of hiring photographers and models, we used this ChatGPT hack:

Step 1: Find a brand with incredible product imagery (we used Grüns)

Step 2: Upload their image to ChatGPT and ask it to describe the image and create a detailed prompt

This is the secret. You need AI to analyze the image first so you can guarantee consistency across outputs. This is how you get the AI to actually understand what you want.

Step 3: Upload your product mockup (Stanley tumbler)

Step 4: Use that prompt from step 2 with your product

Result? Professional-grade lifestyle imagery that looks like it came from a $25k shoot.

The image quality is insane. You'd never know it was AI-generated.

This changes everything for DTC brands on tight budgets. You can now create dozens of lifestyle shots without booking studios, hiring models, or waiting weeks for deliverables.

The future of content creation is here and it costs basically nothing.

Have you tried AI image generation for your brand yet?

O'Neills needs a new email marketing team…

Here’s why:

Here's what we fixed:

Their original email buried the CTA, had a tiny headline, and the product section looked cluttered.

Zero social proof. Nothing that screamed "we're a major brand."

Our redesign:

↳ CTA above the fold where people can actually see it

↳ Headline 3x bigger and impossible to miss

↳ Clean, minimal product section

↳ Trustpilot reviews prominently displayed

↳ Final CTA at the bottom to catch scrollers

Now it looks like the high-status brand they actually are.

Your email design is your silent salesperson.

If it looks amateur, people assume your brand is amateur.

Even if you're doing millions in revenue.

Make sure your emails match the quality of your product.

#DTC #emailmarketing #ecommerce

Your unsubscribe page is costing you thousands every month.

Here's how to fix it in 30 minutes with Claude:

This is genuinely one of my favorite ways to use AI for email marketing.

Most brands have a basic unsubscribe page that gives people one option: leave completely.

But here's the thing...

Most people don't want to unsubscribe from everything.

They just want fewer emails.

So we build custom unsubscribe pages that give them options:
↳ Receive 2 emails per week instead of 5
↳ Only get product launches and sales
↳ Pause emails for 30 days

You can build this yourself in Claude in literally 30 minutes.

Ask Claude to generate the HTML for a preferences page with multiple options.

Then paste it directly into a hosted page in Klaviyo.

Done.

The result?

You keep subscribers who would've left completely. You save money on sending costs. You maintain relationships with people who still want to hear from you occasionally.

We've saved clients tens of thousands using this simple page.

And you can set it up today.

#DTC #emailmarketing #ecommerce

Whoop needs a new marketing team.

They're a $3.6B company sending emails that look like this.

We redesigned it to actually convert.

The fixes:
↳ CTA above the fold where people can see it
↳ Clear headline that tells you what to do
↳ Better contrast between sections
↳ Social proof added

Same brand. Way better email.

What do you think?

#DTC #emailmarketing #ecommerce

You don't need to be a great writer to print money with emails.

You just need to understand these 6 psychological principles:

1. Reciprocity

Send genuinely useful content. Product education, community highlights, quiz emails, industry myth-busting.

Give value first. Sales become easier.

2. Commitment & Consistency

Split your flows by behavior. New customer vs returning customer. Browser vs cart abandoner.

One client uses a special email for people who click but don't buy, showing third-party lab results. Converts skeptics into buyers.

3. Social Proof

Show off reviews everywhere. The uglier and more authentic, the better they perform.

Real customer photos beat studio shots every time.

4. Authority

Trustpilot badges. Press mentions. Doctor endorsements if you have them.

Stack your credibility where people can see it.

5. Liking

Send from a person, not just your brand name.

We changed one client's sender from "[Brand Name]" to "Lawrence from [Brand Name]"

Open rates jumped from 60% to 73% overnight.

People buy from people.

6. Scarcity

Use real scarcity. Countdown timers, actual stock numbers.

It's insanely powerful but don't abuse it. Stay ethical.

These principles have generated over $110M for our clients.

Master them and your copywriting skills become less important.

#DTC #emailmarketing #ecommerce

6 Psychological Principles

Vivobarefoot needs a new marketing team...

They're a €50M+ brand... but their emails look like a startup's.

Here's what we found (and fixed):

Their sale email had a massive hero image that pushed everything below the fold.

No CTA visible when you opened it. No social proof. No trust signals.

You'd think they were bootstrapping from a bedroom.

So we redesigned it:

↳ Added Trustpilot reviews front and center

↳ Put a clear CTA above the fold

↳ Made the headline actually readable (it was tiny before)

↳ Showed off their authority

The result? An email that would absolutely crush their original.

The lesson here is simple:

Your brand might be doing 8 figures, but if your emails look amateur, you're leaving serious money on the table.

Every email should make you look like the established brand you are.

#DTC #emailmarketing #ecommerce

Gymshark needs a new marketing team.

(Or at least their email designer does)

We redesigned one of their emails to show what's possible.

The changes:

↳ CTA moved above the fold
↳ Headline clarity improved massively
↳ Created contrast between sections for easier scanning
↳ Added social proof throughout

The difference is night and day.

What do you think of the redesign?

#DTC #emailmarketing #ecommerce

2 stupidly simple subject line hacks that blow up email revenue

(We've tested these across 70+ brands)

Most people overthink subject lines.

They spend 20 minutes crafting the perfect clever line that nobody opens.

Here's what actually works:

Hack #1: ALL CAPS subject lines

Sounds aggressive, right? But the data doesn't lie.

We ran a quick test on a welcome email for one of our clients.

Original subject line: 65.6% open rate

ALL CAPS version: 71.49% open rate

Same email. Same audience. Just uppercase letters.

The winning variation did $22,174 in revenue.

Hack #2: Use prefixes

RE:, JUST IN:, INSIDE:, FYI:

These work because they hijack pattern recognition in the inbox.

One client tested an ALL CAPS prefix vs lowercase:
↳ ALL CAPS PREFIX: 51.85% open rate
↳ lowercase prefix: 48% open rate

Another client saw even crazier results:
↳ With prefix: 87% open rate
↳ Without prefix: 66% open rate

That's a 21 percentage point jump from adding two words.

Stop trying to be clever with subject lines.

Start using what actually gets emails opened.

Sometimes the simplest tactics print the most money.

#DTC #emailmarketing #ecommerce

The laziest split test ever... that prints cash every time.

Takes 2 minutes to set up.

Here it is:

Test your abandoned cart email #1 send time.

That's it.

5 minutes after cart abandonment vs 45 minutes after.

Or 15 minutes vs 30 minutes.

Sounds too simple to matter, right?

Wrong.

One client test:
↳ Original (longer delay): $2.83 revenue per recipient
↳ Shorter delay: $4.39 revenue per recipient

That's 55% more revenue from the exact same email.

Another test we ran:
↳ 15 minute delay: 64.9% open rate, 15.6% click rate, 6.4% conversion rate
↳ 30 minute delay: Lower across the board

People are hot when they just abandoned. Strike while the iron's warm.

The best part? You set this test once and it runs forever.

2 minutes of work for potentially 50%+ more revenue from your abandoned cart flow.

This is why I love email marketing.

Small tweaks, massive returns.

#DTC #emailmarketing #ecommerce

CRO To Make Your Bank Account Dance 🕺🏼 | Scaling D2C Brands | $30 Million In Incremental Revenue Added Through CRO | 400+ Websites/Landing Pages Average CVR 5.37% | Co-Founder @ Solvexmedia | We Are Hiring |

Looking to lower your customer acquisition cost and supercharge your sales?

▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ 
5 Million In Spend - 30 Million In Tracked Revenue - 6x ROAS ( Hit me up for the proof ) 

We can help you: 
💠 Build a website that CONVERTS like CRAZY
💠 Run Facebook™ Ad Campaigns advertising that generates a POSITIVE ROI
💠 Email & SMS that opens a floodgate of REPEAT PURCHASES
💠 Funnel creation - Taking someone from UNAWARE to a RAVING FAN
▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ 
Who we work with: 

👔 Online eCommerce entrepreneurs who want to scale fast. Whether you’re just starting out or already have a 7-figure business, I’ll work with you to create a custom plan to hit your goals. 
▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ 
𝐑𝐞𝐚𝐬𝐨𝐧 𝐛𝐞𝐡𝐢𝐧𝐝 𝐭𝐡𝐞 𝐫𝐞𝐬𝐮𝐥𝐭: 


Working at Deloitte gave me direct exposure to Fortune 500 companies looking to diversify their marketing efforts into digital. My three years there consisted of handling ad-spend budgets in excess of $1,000,000 a month all while generating a positive ROI and meeting all KPIs.  

Got tired of corporate, decided to use the skillset I had to build a few ecom brands, made some money (two exits), then had some fun. 

Now back running the show at one of the fastest-growing growth agencies, Solvexmedia. With the goal of passing forth the knowledge, skills, and experience I have acquired by being in the trenches, getting my teeth kicked in, and learning the hard way.

▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ 
𝐀𝐫𝐞 𝐲𝐨𝐮 𝐫𝐞𝐚𝐝𝐲 𝐭𝐨:

🔥 Have the processes and systems you need to have in place to facilitate incredible growth and mind-blowing valuations?
🔥 Have the resources, marketing and strategic guidance you need to navigate your way to the next major revenue milestone in your business?
🔥 Have the framework for incredible business valuations, multiples and exits?

𝐓𝐡𝐞𝐧 l𝐞𝐭’𝐬 𝐭𝐚𝐥𝐤!

🤙 Message me here or email kam@solvexmedia.com

Kam Hossieny

I nearly had a heart attack looking at our client's sales dashboard.

This skincare brand had been selling their hero face serum at $29.99 for years. 

It was their comfort zone. 
Their safe space.

Still, one question kept bugging me

What if they were losing money without knowing it?

So we ran a split test. 

Four price points:

• $24.99
• $29.99 (their original)
• $34.99
• $39.99

I was SURE the $24.99 would win on volume. 

My client bet on their tried-and-true $29.99.

Both of us were dead wrong.

The $39.99 price point crushed everything else. 

Not just in revenue - in UNITS SOLD too.

Mind. Blown. 🤯

They'd been undervaluing their product for YEARS.

Here's what we learned:

1. Higher price = higher perceived value
When we raised the price, people assumed the serum was more potent than competitors.

2. Price anchoring works
We added a $59.99 "premium size" that few bought, but it made $39.99 feel like a bargain.

3. Conversion rate isn't everything
The $24.99 option converted best (4.2%) but the $39.99 made way more money at 3.1%.

4. Test EVERYTHING, even when you're scared
Your gut feeling might be holding your business back.

The craziest part? 

We almost skipped the test—thought no one would pay more.

Thought we “knew” the customer.
We didn’t.

undefined undefined

solvexmedia

Your FAQ page is more powerful than you think. 🧠

I stumbled across Quiet Mind’s FAQ section today and... wow

It wasn’t just informative 

it *felt* like someone genuinely cared.

Most FAQ pages? 

They’re either a legal checklist or a last-minute SEO dump. 🗑️

But Quiet Mind made theirs feel like a soft landing. 

➜ gentle tone 
➜ specific questions 
➜ empathy baked into the copy

They didn’t assume people knew what a weighted pillow is. 

They addressed real concerns:
– ADHD
– anxiety
– even how long it takes to adjust

This is smart CRO.

Why? 

Because the more questions your customer has to Google, the less likely they’ll buy from you. 

Instead of pushing the product harder

👉 Quiet Mind slowed down and walked with their customer. 

That builds trust. 
That boosts conversions.

So if you’re building your FAQ page? 

Don’t just think “search terms”
Think about “support” 

Make it sound like you’re answering your best friend’s questions.

Because in the end, people don’t want perfect copy. 

They want to feel understood.

The "anti-hype" copy approach that tripled my client’s conversion rate

I just committed e-commerce blasphemy last month.

I convinced a client to REMOVE all the hyped-up marketing language from their product pages.

Their marketing team nearly had a collective heart attack.

"But HOW will people know our product is amazing without saying it's amazing?!" they protested.

Here's what we did instead:

We replaced EVERY single hype phrase with brutally specific details.

• "Revolutionary formula" → "Contains 0.5% retinol that took 37 trials to stabilize"
• "Unbelievable results" → "73% of users saw reduced fine lines within 28 days"
• "Game-changing technology" → "Uses a patented airless pump that prevents oxidation"

No more empty superlatives. 
No more meaningless buzzwords.

Just honest, specific, verifiable facts.

The result?

Their conversion rate TRIPLED in the first 30 days.

Email signups jumped 78%.
Return rate dropped 24%.

Turns out, customers in 2025 have developed a powerful immunity to marketing hype. 

They've seen too many "revolutionary" products that were anything but.

What they crave now is SPECIFICITY.

They want to know exactly what they're getting and exactly how it will help them.

The best part? 

This approach actually forces you to create better products. 

You can't hide behind vague language when you commit to specifics.

One e-commerce founder told me: "This approach made us realize our product wasn't as good as our copy claimed. So we improved the actual product instead of just the marketing."

Try this: 

- Look at your highest-traffic product page. 
- Count how many empty superlatives you're using. 
- Then replace each one with a specific, provable detail.

You might just be shocked by what happens next.

Would you dare to try the "anti-hype" method on your store?

I fired a client last week.

They were bringing in $20K monthly revenue, but I walked away from the contract.

Why? 

Because they asked me to lie.

"Can't you just say our product is handmade? No one will know the difference."

After ___ years in this industry, I'm tired of pretending there isn't a MASSIVE ethical problem with how most brands approach marketing.

Let's call it what it is: 

Most of what passes for "marketing" today is just manipulation wearing a fancy name tag.

I see it everywhere:

• Fake scarcity ("Only 3 left!" when there's unlimited inventory)
• Fake urgency ("Sale ends tonight!" that magically extends)
• Fake exclusivity ("VIP access" that everyone gets)
• Fake results (Photoshopped before/afters)

All designed to short-circuit critical thinking and trigger impulse purchases.

But here's what I've learned from working with over 200 e-commerce brands:

The companies that ACTUALLY win long-term don't manipulate. 
They market.

Real marketing is about two things:

• Telling the genuine truth about your product
• Understanding human psychology to communicate that truth effectively

The difference? 

Intent and honesty. 🔥

One approach builds sustainable businesses. 

The other builds short-term sales that collapse when customers realize they've been duped.

I watched a skincare company triple their customer lifetime value by simply being radically honest about what their products could and couldn't do.

Their competitors are still pushing miracle claims and wondering why their retention rates are abysmal.

The truth sells better than lies

—it just takes longer and requires a better product.

So here's my challenge to fellow marketers: Can your products succeed without manipulation tactics?

If not, maybe it's time to improve the product instead of the persuasion.

What do you think? 
Is the line between marketing and manipulation getting too blurry?

American Giant didn't beg for my money. 

That's why I gave them more.

Here’s what happened 👇

I was checking out with one item 

But before I clicked “Complete Purchase,” 

they hit me with a smart upsell.

No aggressive discount countdown.
Just this calm, confident message:

“Add our best-selling tee for $30 — only at checkout.”

That’s it.
No fluff. 
No scroll-heavy carousel.

Just one clear offer, perfectly timed, and priced to make me pause.

✨ It felt like a nudge, not a pitch.
✨ It was relevant — same aesthetic, same quality.
✨ And the copy? Subtle but persuasive.

This is how you do upsells right.

✔ Show up after the buyer commits, not before.
✔ Keep it focused — don’t give them decision fatigue.
✔ And make it feel like a perk, not a trap.

The result?

I added the tee.

Because it didn’t feel like a marketing trick.
It felt like a brand saying, “Hey, this piece completes the look.”

And that, my friends, is good CRO in action.

The best navigation feels invisible. 🤔

But when I clicked on PANGAIA's site, something made me stop scrolling...

I opened the Men’s menu—and I just stared. 

It didn’t flash. 
It didn’t animate.
It didn’t even try to be flashy. 

But it felt *premium.*

A quiet flex. 

Here’s why this minimal slide-out menu works:

1) It respects your space.
It doesn’t take over the screen. It slides in *just enough* to offer options without hijacking the shopping vibe.

2) It organizes like a stylist. 

The layout feels like a curated wardrobe rack. 

Clear categories. 
Easy to skim. 
No “explore everything” chaos.

3) It complements the product.

That full-screen model on the right doesn’t just look good—it adds emotion. 

You don’t just see clothes. 

You *feel* the mood.

From a CRO lens? 

This is a clean, low-friction way to boost browsing without interrupting intent. 🤑

A lot of brands go full chaos on mobile navs: 

Sliders, pop-ups, carousels, filters on filters. ❌

But here’s the truth: 
Less noise = more flow 🧘 

And PANGAIA nails that soft confidence.

I spent $10K testing offers across 50 brands. 

The winners all broke these 3 "rules"

Last quarter, I did something a little crazy.

I spent $10,000 of my own money buying from 50 different DTC brands to study their offers.

My credit card company called TWICE to check if my account was hacked. 

But the insights were worth every penny.

Here's what shocked me:

The brands with the highest conversion rates weren't following the standard "best practices" at all.

In fact, the most successful offers actually BROKE these 3 so-called "rules"

I just reviewed an e-commerce brand's A/B testing history from the past 6 months.

All 17 tests they ran were "inconclusive."

The marketing director was pulling his hair out trying to figure out why nothing was working.

"Maybe A/B testing is just overrated," he told me.

It's not. 
But almost everyone is doing it completely wrong.

Most eCom brands do too much. 😵💫

But Julie? 

They did something bold:

They did less.

No clutter. 
No noise.

I landed on their homepage and didn’t feel like I was on a website. 

(did not feel like a constant sales pitch)

Here’s what I noticed (and loved):

1. No overwhelm.
Just a single headline explaining the product in human words. 

2. Visual trust.
The packaging is front and center

rotating like it’s saying, “You’re in safe hands.” 

3. Focused CTA.
One core action: *learn more or find in-store*. 

no shouting. 
no clutter. 

4. Smart use of animation. 
The pill spins slowly. 

It *moves*, but doesn’t scream for attention. 

It feels intentional

(not decorative)


Why does this matter?

Motion should guide

❌ not distract

Julie uses animation to tell a story of:
✅ safety
✅ trust
✅ control

All without a single popup, discount, or fake urgency timer.

That’s real conversion work. 
Not loud. Just clear.

If your product is sensitive, personal, or trust-heavy 
(like health, wellness, skincare)

Look at how Julie makes people feel before asking them to click.

Sometimes, conversion isn’t about pushing harder. 

It’s about “removing pressure” so people can decide for themselves.

I just completed a research project that completely changed how I view mobile optimization.

I spent $5,000 of my agency's budget ordering from 50 different e-commerce brands

—half on desktop, half on mobile.

The results? Follow and message me!

I laughed when our junior analyst suggested we pay attention to "average time on page."

"That's a vanity metric," I told her. 

"Focus on conversion rate."

(boy, was I wrong)

Last quarter, we noticed something weird in our client's data. 

Their yoga mat product page had terrible conversion rates but INSANE time on page.

People were spending 4+ minutes reading about this mat... 

but not buying.

Strange, right?

Instead of ignoring it, we research deeper.

Turns out, people loved the product but HATED the price. 

The comments section was full of "wish I could afford this" and "maybe next payday."

So we tested a "Buy Now, Pay Later" option.

Conversions jumped 215% overnight.

That yoga mat is now their #1 product

accounting for 30% of total revenue.

All because we paid attention to a "vanity metric" everyone told us to ignore.

Here's what I've learned:

1. There are no useless metrics
Only useless interpretations.

2. High engagement + low conversion = massive opportunity
Something's keeping interested people from buying. 

Find it. 
Fix it. 
Profit.

3. Listen to the quiet signals
While everyone chases conversion rates and AOV 

the real money often hide in overlooked metrics.

4. Trust patterns, not opinions
When the data shows something unusual

Investigate. 
Don't dismiss.

My analytics dashboard looks completely different now. 

I track weird combinations of metrics that most "experts" would laugh at.

But guess what? 

Our clients aren't laughing. 
Their bank accounts are too busy growing.

What "useless" metric might contain your next breakthrough?

Look again. 
The gold is often hiding in plain sight.

Last Tuesday, I watched a marketing director break down in tears during our review meeting.

Because I showed him that the $30K they spent buying Instagram followers wasn't just wasted money...

It was ACTIVELY DESTROYING their business. 😬

Here's the shocking test we ran on their e-commerce site:

"50K+ Instagram followers" badge: 
-3% conversion rate (YES, NEGATIVE)

"Join our 2,000 happy customers" badge: 
+18% conversion rate 

"93% of customers buy again" badge: 
+34% conversion rate

Their precious follower count was actually SCARING away potential customers.

(and it makes perfect sense when you think about it)

When people see inflated follower numbers

their BS detector goes off. 

They assume you bought them 

(and let's be honest, many brands do)

After removing ALL mentions of their social following from their site and highlighting their repeat purchase rate instead 

their conversion rate jumped by 21%.

I've now run this test with 7 different brands. 

Same result every time.

The painful truth? 

Real customers don't give a damn about your social media popularity contest. 

They care about REAL RESULTS from REAL PEOPLE.

This is why I get so frustrated watching brands chase follower counts like they're the holy grail of marketing. 😤

They're not. 
They're often the opposite.

Focus on metrics that actually matter:
✅ Repeat purchase rate
✅ Customer satisfaction scores
✅ Actual reviews from real people

Has anyone else noticed this trend? 
Or are you still chasing the follower mirage?

taplio

The Battle

Conor Sunderland

Kam Hossieny

Followers

Posts

Engagements

Likes

Performance ScoreConor Sunderland's LinkedIn Performance

Performance ScoreKam Hossieny's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Conor Sunderland

Kam Hossieny

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Conor Sunderland's LinkedIn Performance

Performance ScoreKam Hossieny's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreConor Sunderland's LinkedIn Performance