Helping DTC Brands Drive Predictable, Profitable Growth 📧 | Over $115M in Email Revenue For Clients | DM me ‘EMAIL’ to chat

Building Kensington Media House: a leading Retention Marketing Agency for DTC brands.

→ Top Klaviyo & Omnisend partner
→ Over $300M generated for clients
→ Worked with over 130 brands since we launched

If you want to learn more about how we can do this for your DTC store, book an introductory meeting with myself below where I'll share exactly how we produce the results that we do whilst building out a roadmap custom to your business on how you can do exactly the same:

https://calendly.com/d/yxt-prp-tgw

We are also always hiring and looking for best-in-class talent. Check out our open roles and how to apply here: https://www.kensingtonmediahouse.com/careers

Or, connect with us on YouTube!
https://youtube.com/@kensingtonmediahouse

Conor Sunderland

Hot take: Your inability to switch off is killing your business growth.

Here's why:

When you can work from anywhere, work follows you everywhere.

You default to "doing" because productivity content has convinced you that's the only way forward.

But here's what nobody tells you...

Your brain has two networks:

Task Positive Network → Focused work, execution, grinding

Default Mode Network → Ambient thought, big picture insights

Everyone optimizes the first. Almost nobody optimizes the second.

The Default Mode Network is where the 10x insights come from.

Not the 1% improvements. The massive leaps.

I just took a week off skiing with my family.

Came back with clarity on a new marketing channel that's going to transform our business.

Last time I did this properly? I decided to go all-in on partnerships.

That decision sent us 8 clients in a few months.

These aren't insights you get while checking Slack at 11pm.

They come when you give your brain space to breathe.

Here's the trick if you have productivity guilt:

Tell yourself this IS the most productive thing you can do.

Because it is.

Your monkey brain will relax and the insights will come.

ALWAYS HIRING: Check My About Section | Helping DTC Brands Drive Predictable, Profitable Growth 📧 | Over $300M in Email Revenue For Clients | DM me ‘EMAIL’ to chat

Just made a $25k photo shoot quality image for Stanley using ChatGPT

(In about 2 minutes)

Stanley does tons of product mockups but needed fresh lifestyle imagery.

Instead of hiring photographers and models, we used this ChatGPT hack:

Step 1: Find a brand with incredible product imagery (we used Grüns)

Step 2: Upload their image to ChatGPT and ask it to describe the image and create a detailed prompt

This is the secret. You need AI to analyze the image first so you can guarantee consistency across outputs. This is how you get the AI to actually understand what you want.

Step 3: Upload your product mockup (Stanley tumbler)

Step 4: Use that prompt from step 2 with your product

Result? Professional-grade lifestyle imagery that looks like it came from a $25k shoot.

The image quality is insane. You'd never know it was AI-generated.

This changes everything for DTC brands on tight budgets. You can now create dozens of lifestyle shots without booking studios, hiring models, or waiting weeks for deliverables.

The future of content creation is here and it costs basically nothing.

Have you tried AI image generation for your brand yet?

O'Neills needs a new email marketing team…

Here’s why:

Here's what we fixed:

Their original email buried the CTA, had a tiny headline, and the product section looked cluttered.

Zero social proof. Nothing that screamed "we're a major brand."

Our redesign:

↳ CTA above the fold where people can actually see it

↳ Headline 3x bigger and impossible to miss

↳ Clean, minimal product section

↳ Trustpilot reviews prominently displayed

↳ Final CTA at the bottom to catch scrollers

Now it looks like the high-status brand they actually are.

Your email design is your silent salesperson.

If it looks amateur, people assume your brand is amateur.

Even if you're doing millions in revenue.

Make sure your emails match the quality of your product.

#DTC #emailmarketing #ecommerce

Your unsubscribe page is costing you thousands every month.

Here's how to fix it in 30 minutes with Claude:

This is genuinely one of my favorite ways to use AI for email marketing.

Most brands have a basic unsubscribe page that gives people one option: leave completely.

But here's the thing...

Most people don't want to unsubscribe from everything.

They just want fewer emails.

So we build custom unsubscribe pages that give them options:
↳ Receive 2 emails per week instead of 5
↳ Only get product launches and sales
↳ Pause emails for 30 days

You can build this yourself in Claude in literally 30 minutes.

Ask Claude to generate the HTML for a preferences page with multiple options.

Then paste it directly into a hosted page in Klaviyo.

Done.

The result?

You keep subscribers who would've left completely. You save money on sending costs. You maintain relationships with people who still want to hear from you occasionally.

We've saved clients tens of thousands using this simple page.

And you can set it up today.

#DTC #emailmarketing #ecommerce

Whoop needs a new marketing team.

They're a $3.6B company sending emails that look like this.

We redesigned it to actually convert.

The fixes:
↳ CTA above the fold where people can see it
↳ Clear headline that tells you what to do
↳ Better contrast between sections
↳ Social proof added

Same brand. Way better email.

What do you think?

#DTC #emailmarketing #ecommerce

You don't need to be a great writer to print money with emails.

You just need to understand these 6 psychological principles:

1. Reciprocity

Send genuinely useful content. Product education, community highlights, quiz emails, industry myth-busting.

Give value first. Sales become easier.

2. Commitment & Consistency

Split your flows by behavior. New customer vs returning customer. Browser vs cart abandoner.

One client uses a special email for people who click but don't buy, showing third-party lab results. Converts skeptics into buyers.

3. Social Proof

Show off reviews everywhere. The uglier and more authentic, the better they perform.

Real customer photos beat studio shots every time.

4. Authority

Trustpilot badges. Press mentions. Doctor endorsements if you have them.

Stack your credibility where people can see it.

5. Liking

Send from a person, not just your brand name.

We changed one client's sender from "[Brand Name]" to "Lawrence from [Brand Name]"

Open rates jumped from 60% to 73% overnight.

People buy from people.

6. Scarcity

Use real scarcity. Countdown timers, actual stock numbers.

It's insanely powerful but don't abuse it. Stay ethical.

These principles have generated over $110M for our clients.

Master them and your copywriting skills become less important.

#DTC #emailmarketing #ecommerce

6 Psychological Principles

Vivobarefoot needs a new marketing team...

They're a €50M+ brand... but their emails look like a startup's.

Here's what we found (and fixed):

Their sale email had a massive hero image that pushed everything below the fold.

No CTA visible when you opened it. No social proof. No trust signals.

You'd think they were bootstrapping from a bedroom.

So we redesigned it:

↳ Added Trustpilot reviews front and center

↳ Put a clear CTA above the fold

↳ Made the headline actually readable (it was tiny before)

↳ Showed off their authority

The result? An email that would absolutely crush their original.

The lesson here is simple:

Your brand might be doing 8 figures, but if your emails look amateur, you're leaving serious money on the table.

Every email should make you look like the established brand you are.

#DTC #emailmarketing #ecommerce

Gymshark needs a new marketing team.

(Or at least their email designer does)

We redesigned one of their emails to show what's possible.

The changes:

↳ CTA moved above the fold
↳ Headline clarity improved massively
↳ Created contrast between sections for easier scanning
↳ Added social proof throughout

The difference is night and day.

What do you think of the redesign?

#DTC #emailmarketing #ecommerce

2 stupidly simple subject line hacks that blow up email revenue

(We've tested these across 70+ brands)

Most people overthink subject lines.

They spend 20 minutes crafting the perfect clever line that nobody opens.

Here's what actually works:

Hack #1: ALL CAPS subject lines

Sounds aggressive, right? But the data doesn't lie.

We ran a quick test on a welcome email for one of our clients.

Original subject line: 65.6% open rate

ALL CAPS version: 71.49% open rate

Same email. Same audience. Just uppercase letters.

The winning variation did $22,174 in revenue.

Hack #2: Use prefixes

RE:, JUST IN:, INSIDE:, FYI:

These work because they hijack pattern recognition in the inbox.

One client tested an ALL CAPS prefix vs lowercase:
↳ ALL CAPS PREFIX: 51.85% open rate
↳ lowercase prefix: 48% open rate

Another client saw even crazier results:
↳ With prefix: 87% open rate
↳ Without prefix: 66% open rate

That's a 21 percentage point jump from adding two words.

Stop trying to be clever with subject lines.

Start using what actually gets emails opened.

Sometimes the simplest tactics print the most money.

#DTC #emailmarketing #ecommerce

The laziest split test ever... that prints cash every time.

Takes 2 minutes to set up.

Here it is:

Test your abandoned cart email #1 send time.

That's it.

5 minutes after cart abandonment vs 45 minutes after.

Or 15 minutes vs 30 minutes.

Sounds too simple to matter, right?

Wrong.

One client test:
↳ Original (longer delay): $2.83 revenue per recipient
↳ Shorter delay: $4.39 revenue per recipient

That's 55% more revenue from the exact same email.

Another test we ran:
↳ 15 minute delay: 64.9% open rate, 15.6% click rate, 6.4% conversion rate
↳ 30 minute delay: Lower across the board

People are hot when they just abandoned. Strike while the iron's warm.

The best part? You set this test once and it runs forever.

2 minutes of work for potentially 50%+ more revenue from your abandoned cart flow.

This is why I love email marketing.

Small tweaks, massive returns.

#DTC #emailmarketing #ecommerce

E2 Solutions, Inc

Solutions Consulting & Technical Expertise
As the lead pre-sales engineer, I conduct comprehensive product demonstrations that showcase how our WMS transforms warehouse operations for wholesale distributors. I possess deep domain expertise in supply chain optimization, operations efficiency improvement, IT security frameworks, and stakeholder value creation. My technical background enables me to design implementation strategies and provide consultative guidance on integration and operational requirements.
Customer Engagement & Value Creation
I serve as the primary technical liaison during the sales process, working directly with prospects to understand their operational pain points and demonstrating WMS capabilities.
- Own and execute all product demonstrations, customizing presentations to align with prospect-specific warehouse operations and business requirements
- Develop industry-specific demo scenarios and use cases that showcase ROI potential for wholesale distribution and retail operations
- Collaborate closely with sales team to qualify technical requirements and ensure optimal solution fit throughout the sales cycle
- Conduct comprehensive on-site warehouse assessments, analyzing current operations, processes, and technology infrastructure to identify improvement opportunities
- Deliver detailed technical recommendations and ROI analyses based on operational findings

Solutions Consultant, Presales

Solving supply chain challenges for our customers with innovative software solutions & workflow design.
Designing, configuring, testing, and implementing warehouse management systems (WMS), inventory management systems and augmented reality (Vision) solutions.
Full-Stack development utilizing a suite a technologies such as Next.js, Typescript, and MySQL.
Product Development and Design using tools such as Figma, Canva, and JIRA for product management and delivery.
Be a trusted advisor and communicate E2's solution and value proposition through discovery calls/visits, sales presentations, and software demonstrations, both on-site and via virtual platforms.
Maintain technical and business knowledge of supply chain trends.
Provide customer feedback and market trend analysis to guide feature upgrades and innovation.
Develop and implement high-impact strategic marketing plans
Improve and maintain lead generating websites
Work closely with the sales department to align sales and marketing strategies
Maintain brand standards; ensure compliance across all marketing and communications channels
Develop digital marketing campaigns and SEO strategies to increase web traffic to establish a strong, long-term web presence
Develop, participate in, and coordinate promotional activities and trade shows

Solutions Consultant

Marketing & Presales Consultant

Rocket Inventory

As Product Owner and GTM Engineer, I drive the strategic development and market positioning of our WMS Product: Rocket Inventory, built for wholesale distributors and retailers in the small to mid-market segment. In this multifaceted role, I bridge the gap between product vision, technical implementation, and customer success.
Product Leadership & Development
I own the complete product roadmap for our WMS platform, translating market needs and customer feedback into actionable development priorities. Working within our TypeScript and SQL technology stack, I collaborate closely with engineering teams to deliver solutions that address the unique operational challenges faced by wholesale distribution companies. I manage our product backlog through JIRA, ensuring sprint work aligns with both immediate customer needs and long-term strategic objectives.

Go-to-Market Engineering
As a GTM Engineer, I focus on designing, building, and automating the systems, websites, funnels, and tools that power the company's go-to-market (GTM) strategy, ultimately aiming to increase revenue and efficiency. Responsibilities include developing workflows for lead management, customer data enrichment, and personalized outreach, integrating various software platforms like CRMs and marketing automation tools, analyzing data to identify trends and create dashboards, and supporting our outreach team. The role requires a blend of technical skill, data analysis, and business acumen, transforming strategy into scalable execution for sales, marketing, product development and customer success teams.

Product Owner & GTM Engineer 

Biosakura

Overseeing the marketing & sales strategy for the American market. Telling stories and finding solutions for our customers to innovate their product lines with new, sustainable products.

Sales Marketing Advisor

Tovsen Development & Technology Solutions LLC

• Develop long-lasting client relationships to deliver high quality technical services and fulfill goals.
• Utilizing industry knowledge to identify trends, provide recommendations and professional consultation for existing systems and software.
• Define and execute strategic technical projects that develop products and internal systems to be more secure, improve performance, and innovate more positive business outcomes. 
• Create APIs (GraphQL, REST)
• Identify market opportunities to develop innovative software solutions to existing challenges. (Product Development)
• Operate a lean organization, minimizing overhead costs and completing projects within budget. (Project Management)
• Construct CI/CD pipelines (GitOps, Github Actions)
• Design, develop, and deploy custom web applications according to business customer needs (JavaScript, SPA, Progressive Web Apps).
• Deploy custom software/web applications to Azure App Services & provision SQL databases.
• Technology used: HTML, CSS, TypeScript, React, NextJS, GraphQL, Apollo, Node.js, ExpressJS, Docker, Postgres, TailwindCSS, and much more.
• Design, develop, configure and deploy customer websites and CMS systems (Kopage, Wordpress).

Founder | Managing Director

Gardonville Cooperative Telephone Association

• Review security audits and ensure highest levels of system, application, and network security.
• Design, configuration, and deployment of SaaS projects and web hosting services (SDLC, agile, and product development).
• Design, configuration, and management of hybrid Azure Active Directory.
• Maintain Linux and Windows servers on a vCenter virtual environment.
• Rebuilt VM servers using modern Windows Server and Linux CLI OS’s.
• Install, organize, upgrade, and provision employee workstations within an office environment.
• Assist network specialists install broadband network equipment and organize cabling.

System Administrator

• Provide technical support to business and residentials customers.
• Install residential network & access point equipment.
• Troubleshoot business and residential broadband network issues.
• Work with other team members to develop daily/weekly goals to improve customer experience.
• Provide advise and education to customers on technical subjects.

Help Desk Technician

• Design and develop an interactive, media platform for client (ReactJS)
• Work closely with client to design mockups and wireframes for a 
proprietary video streaming platform for news and entertainment (Adobe Xd, inVision Design, and Photoshop).
• Facilitated project management via Zoho Sprints and Projects. 
• Work in a collaborative, team environment using Slack and repository technology GitLab and GitHub.
• Technology used: Adobe Xd, inVision Design, Photoshop, HTML, CSS, JavaScript, React

Web Developer

Dankworks LLC

• Organize and procure product and brand development. 
• Develop relationships nationally in order to gain market knowledge and identify strategic opportunities. 
• Organized and conducted promotional activities and marketing campaigns online and at business tradeshows/conferences.
• Assist in testing and deployment of the web application, AdDank.com, our primary product.
• Participate in business organization, planning, and strategic decision making.
• Operate & adapt to the challenges and opportunities within the start-up experience.

Vice President | Chief Storyteller | Director of Communications 

Essentia Health

• Register and assist patients as they admit themselves to the emergency room or outpatient surgery center. 
• Work closely with other hospital staff such as aides, nurses, and doctors to ensure positive patient relations with staff and effective delivery of hospital services. 
• Use of Epic application to create patient accounts/charts, confirm demographic information, submit insurance verifications, collect signatures and collect co-payment for patient accounts.
• Work closely with patients to collect proper consent for care authorizations, provide Medicare admission rights information, and other important medical care documentation required by the organization and other administrative agencies such as state/federal governments
• Work within a diverse team environment to identify opportunities to improve the process and quality of care.
• Work with technical staff to implement technology upgrades and new tools to assist in job duties. (Windows Surface)

Patient Access Representative

Burnsville Parkway BP

• Conduct tire repairs and provide basic automotive service
• Work closely with service technicians to complete complicated automotive repairs and maintenance.
• Clean and organize service shop, take stock of needed automotive supplies
• Manage till and keep track of inventory
• Clean and organize storefront and shelves

Drive Attendant | Lube Tech | Clerk

Passionate about driving efficiency and innovation in warehouse operations, I specialize in optimizing processes through cutting-edge technology. At E2 Solutions in the MSP area, I collaborate with companies to implement Warehouse and Inventory Management Systems, hands-free devices, and process improvements that streamline operations and boost productivity. Let's connect and explore how we can transform your warehouse processes together and unleash your Inner Viking!!!

Unleashing your #innerViking is a mindset and a lifestyle. It means you are operating at your apex form. Dominating life and inspiring those around you.
I am passionate about finding that inner Viking in those I connect with; on a business and personal level.

taplio

The Battle

Conor Sunderland

Trevor Tovsen

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taplio

The Battle

Conor Sunderland

Trevor Tovsen

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Conor Sunderland's LinkedIn Performance

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