StoryAngled

We help B2B founders build brand stories that resonate — and turn them into content campaigns that drive results.

From positioning to execution, we develop strategic narratives and deliver creative campaigns your audience actually connects with.

Check the Featured section to book a free consultation.

AI Data Management

• Developing communication strategy for enterprise-level AI data management solutions.
• Creation, management, and optimization of the company's content
• Inbound lead generation

Marketing Strategist

HRnest

I was responsible for the strategy, execution, and optimization of HRnest's content across multiple channels:

• Blog
• Social media
• Video
• Email marketing

I built a comprehensive product education experience (HRnest Academy) to support free trial users during product adoption in their company.

I shifted HRnest's positioning and strategy to reach more customers from international markets. Guided the process of adjusting the app's language, voice, and messaging to fit the needs of international customers better.

I co-created multiple lead magnets and materials for the Sales and Customer Care department to support them during discovery calls.

Content Specialist

Acquiring Inbound Leads for B2B Founders with Personal Content Programs • Explaining Content, one Ugly Drawing at a time

Your B2B content marketing should do more than just fill a feed.

It should: 

• Attract the right people to your offer
• Position you as a trusted expert
• Convert attention into pipeline

At StoryAngled, we build custom content programs that deliver:

• Inbound lead generation strategy
• A full-stack content production team
• An always-growing database of proven content systems, frameworks, and resources

We work exclusively with B2B founders and growth-minded teams.

If that’s you, shoot me a DM — I’ll get back to you personally.

Kuba Czubajewski

6 things I’ll never tell a B2B founder to do on LinkedIn:

I help founders build their personal brands. But:

There are some “tactics” I’ll never recommend, no matter how much hype they get:

1. Post photos with their children

Your kids can’t give 100% consent to being online.

It’s weird.

It’s iffy.

You never know who’s looking at those photos, and LinkedIn isn’t the place.

2. Post contrarian takes just to farm engagement

Arguing for attention smells desperate.

People see right through it.

3. Use “proven” formats

If it’s “proven,” it’s probably tired.

Aim to post your original thoughts and processes. Originality gets remembered.

4. Chase every LinkedIn trend

If you’re always chasing, you’re never leading.

5. Share empty “hustle” stories

Nobody cares how early you get up.

They care about results.

6. Fake vulnerability for sympathy

Real leaders don’t perform.

They show up (wins, losses, all of it) no theatrics.

Any other things you see here that I should add to the list?

1 system to consistent inbound for complex B2B offers | 30+ founders using it | Sharing daily content advice for busy B2B leaders

This year forced me to flip StoryAngled upside down – sometimes by choice, sometimes by necessity:

• You’ll see me a LOT more on YouTube soon. I’m tired of chasing LinkedIn’s shifting algo. Time to invest in content that lasts longer than a trending post.

• I’m experimenting with a lighter subscription model. For founders who want  guidance, not a “done-for-you” handoff.

• My business partner and I are parting ways. No drama – just two people choosing their own paths. StoryAngled’s now a solo act.

• And yes, I’m finally building out those client case studies I always said I would. 

(Spoiler: the results are better than I expected.)

I’ve lost sleep over some of these decisions, ngl.

Some days, it’s 90% doubt, 10% stubbornness.

I have no investors. No coach whispering in my ear. 

Just me, a laptop, and a profusely stubborn refusal to quit.

But in 10 years, I want to look back and feel f*cking proud of this chapter.

Not just for the wins, but for the grit it took to keep going.

If you’re also in the middle of a big pivot, or you’ve been there before, I’d love to hear your story.

If your buyer can't use, share or apply the CTA in your content in ~60 seconds, they'll ignore it. I run my CTAs through this filter:

1. Can they use it right now?

A cheat sheet, a checklist, a 2-slide summary – something they can put to work in their next meeting.

2. Can they share it easily?

If your CTA helps them look smart in front of their team, you win.

Think: a quick summary they can forward, a KPI sheet, or a list of questions for their next call.

3. Can they apply it in under a minute?

If it takes more than 60 seconds, it’s too much friction.

Your buyer just scrolls past.

It's about giving your buyer an option as frictionless as possible.

Not because their attention spans suck - but because they don't know you or trust you yet to invest any more time into what you have to offer.

Here's a list of 48 micro-CTA examples for different B2B niches:

Every post I publish here saves €19-49 for my business.

Last week, I checked how much it costs to "boost" my LinkedIn post.

Well, it's kind of a sh!tty offer, tbh.

I mean, 4,300 impressions for €49?!

That’s €0.01–€0.05 per impression.

And that’s just for people seeing it. Not clicking, not engaging, just scrolling by.

I get the same results (for free) for most of the stuff I post.

So here’s how I “save” ~€1200/month (and get way better results):

1. I post 2–5x a week on my company page and personal profile

2. Every post is built around a clear problem my B2B buyers actually care about

3. I use the Demand Packet method:

→ Real trigger
→ Tangible outcome
→ Tiny proof artifact (mini case, checklist, or 2-slide summary)

4. I add a Utility CTA – something genuinely useful, no friction, no forms

5. I repurpose each post for my videos or website.

As a solo operator, I can't afford to pay LinkedIn big bucks for them to show me.

So, irresistible content is my way to go.

If you want to see how I do it, DM me and I’ll send you my template.

I'm building a YT channel for founders tired of B2B content theory. Here's my roadmap:

1. Breakdowns of scrappy B2B teams doing amazing content

↪ GOAL: Catch attention, borrow audience

Every day, I find here another small yet brilliant team creating effective AND creative content here.

I analyze their strategies to get inspired and push my own ideas further.

Got a giant Notion doc with notes – and I want to share it with you.

My hypothesis: this format should bring the exposure both to the brands (they deserve it) and my channel. 

2. Content strategy deep dives

↪ GOAL: Target problem-aware audiences, offer practical solutions

A lot of B2B content strategy videos on YT focus on theory too much.

I want my videos to feel like you're having a 1:1 workshop with me.

You'll get examples, exercises, and supplementary resources you can use to nail each element of a good content strategy.

3. My own case studies

↪ GOAL: Target solution-aware audiences, show – don't tell

Every week, I gather all the wins and losses from my clients' work.

So why shouldn't I turn each one into a separate video, breaking down what worked (or didn't)? 

You'll get really specific breakdowns, from many niches you might call "difficult."

4. Personal content journey

↪ GOAL: Target most aware audiences, build relationship

I share my own journey here – the tests, the lessons, the mistakes.

Here, you'll see the most of my peppy energy.

This format lets me pre-qualify clients who are looking for a creative guy, not just someone who will check boxes for them.

We're in the middle of finalizing the first two videos.

If you're curious how this plan turns out, I put the link to my channel in the first comment.

Pumped to see you there.

How I build B2B inbound flywheels for my clients:

(that attract high-ticket 6-12 leads every month):

1. Demand Packet

Instead, package your expertise as a crisp, self-contained story:

• What real-world pain triggered the search?
• What job does your buyer actually need done?
• What measurable outcome matters?

If you've got proof, show it in 2 slides or a checklist.

You don’t need NDA-breaking data.

You need a story buyers can repeat to their boss.

Example:

“Last quarter, a mid-market ops team cut reporting time by 35% with a single Power BI layer. Here’s the 2-slide brief we gave them.”

That’s a Demand Packet.

2. Utility CTA

Don’t ask for a call.

Offer a micro-win – something useful the buyer can grab right now.

• 2-slide summary
• Risk checklist
• KPI sheet
• Project scoping questions

Zero friction.

Only real prospects bite.

You look helpful, not hungry.

3. Momentum Loop

This is where most founders fall off.

They create content, but never compound it.

How to fix it:

• Pull a Demand Packet from your weekly article
• Pair it with your Utility CTA
• Publish on LinkedIn, send in your newsletter, add to your site
• Engage replies, deliver the asset, gather feedback

Each cycle builds your “library of proof.”

Each asset makes the next easier.

And you don't have to start from scratch.

PS. Which element sounds the most difficult to you right now? Comment below and I'll suggest a fix.

Zero-click behaviour is the new normal for SEO.

Users get their answers inside an AI response box before they ever click through.

That's why we started tracking AI Visibility as a core metric. It shows whether we're present when AI composes its response, long before anyone clicks.

How I explain it to stakeholders:

→ Mindshare vs traffic – A 70% visibility score means we shape 7 of 10 answers in our space, whether users click or not.

→ Platform differences – ChatGPT, Claude, and Perplexity pull from different sources and favour different formats.

Our weekly process includes 3 steps:

1/ Measure → Monitor visibility and mention position by platform and category

2/ Diagnose → When a prompt underperforms, inspect which domains get cited and how competitors are framed

3/ Improve → Convert long content into extractable blocks, add precise definitions, refresh timestamps

We have been using Writesonic to answer four questions:

• Which prompts include us vs competitors?
• Where competitors get cited and we don't?
• Which pages does AI reference most?
• How often does each platform mention us?

If you know where you stand in AI answers, you can fix the content that's costing you positioning.

I find this shift more interesting than frustrating. 

Do you?

We're currently helping a client get out of the LinkedIn algo slump. Here's what we did to triple his impressions in 2 weeks:

1. Post 5x per week

Consistency matters. The algorithm rewards you for showing up.

2. Engage with top creators in your niche for 1 hour before posting

Leave thoughtful comments to get on their radar. People on LinkedIn are cool and they reciprocate fast.

3. Reply to EVERY comment under your posts

No lazy “thanks.” Real conversations boost your visibility.

4. Second engagement round – 30 more mins on your feed

2 hours after the post goes live, double down. Engage with new faces and support your circle.

5. Send 10 connection requests daily

Target active creators and true pros in your space.

The results are quite decent:

⬆️ +322% impressions

⬆️ +449% people reached

All in a complicated, B2B tech space.

PS. If you're looking for LinkedIn help, click "Book an appointment" below my profile name.

One of my clients recently returned to work with us on his YT. What he said on our first call:

"You're not just creating great stuff, but you're also a great communicator"

That hit me in the feeelzzz...

Look, just like any other content agency, I'm obsessed over deliverables.

I want the work to be top-notch + delivered on time – that's table stakes.

But from Day 1 of StoryAngled, I was also obsessed with giving my clients clarity.

• Translating your expertise into plain English (not jargon soup)

• Asking sharp questions until your real differentiator shows up

• Never “ghosting” – always keeping you in the loop

• Challenging your assumptions when something won’t work

My clients are mostly tired of yet another vendor pushing PDFs over the fence.

They want a partner who listens, gets their world, and closes the loop every step of the way.

Want to see what “content + clarity” feels like?

DM me and I’ll show you how we work – no pitch, just a peek behind the scenes.

PSA: LinkedIn doesn’t need another “innovative” framework that nobody actually uses.

Recently, I noticed a weird trend among content creators.

While they're writing their posts with AI (nothing wrong with that), they let the bot slap a fancy name on a problem they barely understand (everything wrong with that).

Example:

"Data Frankenstein Effect"
"Pipeline Paradox"
"Conversion Chasm"

Sounds cool, right?

But none of these terms actually mean anything in the real world. 

They’re just empty calories for your feed.

And what happens when somebody asks:

“Hey, I’ve never heard of the Pipeline Paradox. How does it show up in your work?”

Now you’re on the spot. 

You either scramble to make something up, or you ghost the thread. 

Both make you look clueless.

Why does this keep happening?

Because AI’s great at stringing together buzzwords. 

It’s easy to let it do the heavy lifting. 

But when you publish jargon you don’t use in real life, you’re burning trust.

I talked about it more in Audrey Chia's podcast that went live this week – and offered a few solutions to this problem (I'm not just bitchin')

You can listen to the whole thing here: https://lnkd.in/dKM4-UUQ

Building Brands That Convert | Copywriting + AI + Content Strategy | Founder of Close with Copy | Your Growth Partner 💛

My friend Lee Densmer recently published her book about B2B Content – and I'm OBSESSED!!

Lee is one of my favorite creators out here. Her expertise shines through every post. 

And not because she's using fancy words or flexes bloated numbers. 

But because she brings simplicity and logic to the world so overcomplicated by many "experts."

If you're looking for a guide to build your B2B content program, this book is exactly what you need.

I also had the honor to provide 2 quotes for the book – one about AI + Human content systems and the other about gated content.

Got a lil' emotional seeing my name in a REAL FREAKING BOOK.

Thank you, Lee, for being so awesome!

3 micro-triggers that make B2B buyers actually reply to your content (tested on 2000+ posts this year):

1/ Use their own complaints - word for word

Don’t guess. Steal the exact line your buyers grumble about to their team.

Example: “We’re drowning in broken dashboards every Monday morning.”

Our client posted this and got 5 DMs from ops leaders - 2 booked calls.

2/ Show proof, don’t just promise

Nobody cares about “great results.” They want to see it.

Drop a real before/after screenshot or a no-BS checklist.

We posted a 2-slide “bottleneck fix” for a client - one prospect sent it straight to his COO.

3/ Tell people who should scroll away

Stop trying to please everyone. Say who your solution isn’t for.

Example: “If you don’t have reporting chaos, keep scrolling.”

Every time, the right people lean in and reply – the rest self-select out.

Want to know which trigger fits your market right now?

DM me or drop a comment, I’ll give you my honest answer.

House of Growth

We are helping you to get more clients through content marketing.

- Helped growth stage company to generate 1m traffic in a year

- Helped early-stage startup to go from 0 to 25k organic traffic per month in 6 months

- Helped seed stage company to go from 50k to 1m ARR in 14 months with content

No retainers! Cancel anytime !

Founder

Pemo

Advisor

Plug and Play Tech Center

Entrepreneur in Residence

500 Global

Helping 500 with screening and selecting startups for the program 

Supporting portfolio companies with GTM & and growth

Growth Mentor

500 Startups

KAUST (King Abdullah University of Science and Technology)

DIFC Innovation Hub 

Techstars

Rows

Helped Rows with kickstarting their content motion

Fitpreneur

Helping entrepreneurs to lose weight with minimal training and non-boring food. Lost 100 lbs under a year and I want to teach other founders to do the same.

Hustle Fund

Angel investing in early-stage startups with Hustle Fund. If you are building something cool in B2B SaaS space, feel free to message me for a referral to Hustle Fund.

Angel Squad Member

GTM for Early Stage SaaS | Co-founder @ Datapad | SaaS Growth Advisor | Reforge | 1x Exit |

I’m a marketer, 2x entrepreneur with 1x exit, and helped companies to go from 0 to 7 figures.

My achievements:

- Built 2 VC backed startups with one exit

- Built a high six figure productized marketing service in a year

- Became a mentor in top accelerators such as: 500, Plug and Play, Techstars

- Got to work with the portfolio companies of amazing investors such as A16z, Craft Ventures, YC

- Built a podcast with 20k downloads in a year-figure

- Transformed my body more times than Christian Bale ☺️

John Ozuysal

Hiring Alert: I am looking for a GTM engineer (contactor)

This is not a client-facing role; you will not be running campaigns for clients, but you will be helping me run internal fun experiments. No middleman, just 1-1 with me.

You have to be good at: Clay, Smartlead, Instantly, Trigify, etc...

Your main responsibility will be to run internal campaigns with me to test different offers

Most importantly, you should be able to catch up with my tempo :) 

I will be in Dubai for the next couple of months, and ideally, you should be in a similar time zone.

If you want to learn from someone who has built and exited SaaS companies and scaled agencies to 7 figures, DM me and I will send you more info.

Generate Pipeline from AI Search | Founder @ House of Growth | 1x Exit

3 skills that helped me go from $0 to $30K/month in 3 months when I first started my agency.

You need to learn these skills to go $30k+ per month

1. Create a cold offer people can't ignore

Stop with the "30 leads in 90 days or I work for free" nonsense.

My inbox gets flooded with that exact offer 10 times a day.

You need something so compelling that saying no feels stupid.

2. Master free traffic generation

You don't have a budget for ads yet.

That means you'd better get good at:

LinkedIn DMs that get responses

Cold emails that get replies

Content is going to help, but in the short term, your best friend is cold outreach

3. Learn basic account-based marketing (ABM)

The easiest way to close high-ticket sales:

Identify prospects who need your services → Build relationships with them → Engage with their content → Create resources specifically for them → Make your offer

It's basic relationship building that most people skip.

Here's what I'm assuming:

You're already good at what you're selling, and you've nailed your market positioning.

If you haven't, fix those first.

These 3 skills only work when you have a solid foundation.

Running a service business is not just about getting good at what you deliver. It's also about mastering getting attention and closing

Here is the 4-week plan I would follow to get AEO visibility in 4 weeks

👇

I can't say that I cracked the code, I think no one can but below is the plan I am using the get results fast

👉 Grab the full play here for FREE: https://tally.so/r/jaDPl9

WEEK 1: IDENTIFY LOW-HANGING FRUITS

First, we identified the high-intent prompts that we should go after. We found several Reddit threads being cited. We created content on these threads and pushed our comments up for more visibility.

We initially started with 4 Reddit threads.

WEEK 2:UPDATE EXISTING PAGES

We updated some of the BOFU pages to make sure that the content is optimized for Google and AI search engines.

Pages were terribly structured, so we did rewrites first ( if the team is reading, sorry, but you know I mentioned this before we started to work )

After the rewrite, our updates were focused on:

- Adding data and statistics

- Query fan-out optimization 

- Entity optimization under every H2 

- Adding fresh information (recency is very important for AI)

- Tables for product comparison

WEEK 3: 5 HIGH INTENT PAGES

2 alternative pages against their top competitors ( we like to start with vanilla alternatives content, and we verticalize the alternatives articles by creating them for each persona)

2 three-way comparison articles

We also did a competitor pricing review article ( this one actually landed us a demo with a big enterprise co. They did not book a demo, but we identified the visitor and reached out )

WEEK 4: OFF-SITE MENTIONS

- We worked on repurposing our 2 pieces of BOFU content and uploaded them to YouTube. 

- Secured 3 mentions where LLMs were citing the source

- Added 4 more Reddit mentions - we are using Scrunch to keep track of threads that are influencing the prompts we are going after

-----

👉 Grab the full play here for FREE: https://tally.so/r/jaDPl9

The current situation of AI search greatly reminds me of a concept in B2B sales called ''The Dark Funnel''.

The dark funnel consists of all of the touchpoints you can't track that lead up to a customer deciding to book a demo with you (e.g., saw your LinkedIn post or a coworker mentioned it).

I noticed the exact same pattern in AI search, where I saw myself making decisions inside of AI search engines like ChatGPT before I reach out to the tool.

And now there's someone who proved that this was not only a behavioural change in me: Profound's study on consumer behaviour found that 79.7% of buyers now rely on AI search engines like ChatGPT for ≥50% of their decisions.

What that means for us SEOs is that we aren't able to track regular site visits, where users are shopping around and then leaving.

Our LLM traffic tracking is most likely way off from people who actually found us through AI search as well.

Here are my thoughts and recommendations:

1. We'll have to switch our north star metric from ''traffic from LLMs'' to ''LLM visibility'' - we need to make sure that we're in the decision-making process, and not only if we get traffic from that conversation.

2. Ask users how they found you for better attribution. Even better: ask them what prompt they used to find you if they mention that they found you through AI search.

3. Continue investing in content marketing (both YouTube and articles) and getting brand mentions to own your categories. The goal will be to be present when the buying decision happens.

You can find the full research under comments

One of the clients ($5M+ ARR) is generating 25% of their pipeline from AEO

Here are all the things we did for them

SaaS companies interested in AEO:

Here are my learnings from my last 3 case studies 👇

1. Identify high-intent prompts

Find which prompts you should fight for. You need to pick your battles by identifying prompts with high intent. You can ask your most recent customers if they found you through LLM search, and if so, what were the prompts they used? This is going to give you a good set of questions to go after

Pro Tip: Make sure that you are going after grounded prompts, not ungrounded. If AI is not citing any sources to respond to your question, you can't really do much to influence it. You need to go after prompts where AI is sourcing that information from external sources

2. Make sure your site has clear messaging.

If you can't understand what your product does and explain it properly on your website, how do you think AI can read it? Make sure that you have clear messaging explaining what you are doing. the persona you are going after, problem you are solving, etc (Most of you don't have this part nailed)

3. Owned Content

You should have content for each prompt you are trying to win. LLMs still source data from SERPS, so it's important that you are getting visibility here. A big part of your strategy will be about owned content, and the other part is about getting visibility on other sources

4. Identify the most cited sources and try to get visibility

Use one of the AEO tools to identify which sources are getting cited most often in your niche. We use our own internal tool for this, but you can use any/Set clear goals to get your brand mentioned on those top domains and pages. But don’t stop there-expand the list and look for more places to get featured.

5. Fresh content

LLMs put heavy emphasis on content freshness. I used to run content updated every quarter, but now I am doing it more often. Some of our content is getting refreshed monthly

6. Information gain score

Writing great content is still important. Make sure that your page has more information than any other page out there. Also, make sure that your writing is no fluff and NLP-friendly. Longer content is not better content!

7. Research content still works

Statistics articles used to be good for passive link building. Now they also work well for getting AI visibility. Most of my clients get big chunk of their AI traffic from statistics articles. I don't have 1000 clients to get a decent sample size, but I still wanted share that it's working for the small sample size.

8. Be active on UGC platforms.

Engage in real conversations on Reddit and Quora. These sites are AI favorites for citations. Never spam-add real value.

9. Invest in YT.

Perplexity loves citing YT. Make sure to invest in video. Start by mapping your features to JTBD. Create "how-to " videos around the features of your product. Embed the videos into articles and share on social media

A solo marketer asked me last week:

"How am I supposed to compete with companies that have entire content teams when it comes to AI search?"

Fair question.

She's one person. Her competitor has 12 people cranking out content.

But here's what I told her:

You're not trying to out-content them. You're trying to out-smart them.

And there's a shortcut nobody's talking about.

It starts with one simple question: What do people type into ChatGPT right before they're ready to buy?

Not "what is project management software."

More like "Asana vs Monday vs ClickUp for marketing teams."

Those comparison prompts? That's where buying decisions happen.

And if you're not in that answer, someone else is controlling your narrative.

So here's the play for small teams:

Step 1: Find the high intent prompts. The "vs" searches. The "alternative to" queries. The ones that signal someone's actually evaluating options.

Step 2: Write those comparison pages. Not fluff. Real perspective. Own your positioning before your competitors do it for you.

Step 3: Drop those prompts into a visibility tracking tool. It'll show you which Reddit threads are influencing those AI answers.

Step 4: Go to those subreddits. Add value. Answer questions. Build credibility in the exact places AI is pulling answers from.

That's it.

You're not trying to rank for everything. You're showing up in the 5-10 prompts that actually drive revenue.

Big teams are still playing the old game. Writing hundreds of blog posts. 

Chasing traffic.

Small teams who get this? They're winning the prompts that matter.

You don't need more content. You need better positioning in the right answers.

I am looking for a GTM engineer a part-time or project basis

This is not a client-facing role; you will not be running campaigns for clients, but you will be helping me run internal fun experiments

You have to be good at: Clay, Smartlead, Instantly, Trigify, etc...

Most importantly, you should be able to catch up with my tempo :)

Imagine losing deals because ChatGPT doesn’t even know your product exists

Here is the story of an invisible SaaS:

Your competitor just taught ChatGPT what to say about you.

And you weren't even in the room.

Here's what happened:

Last week, a prospect searched "best email marketing tools" in ChatGPT. Your product didn't show up. Your competitor's did.

Not because their product is better.

Because they own the pages about their category and competitor review content. You didn't.

I see this constantly with early stage B2B SaaS. They spend six figures on ads and PR, then wonder why AI is recommending their competitors.

The answer is brutal: you left the door open.

LLMs are scraping everything right now. Every product page. Every comparison chart. Every "X vs Y" article on your site (or your competitor's site).

If you're not publishing this content, you're not in the conversation.

Here's what you should do:

Write a "best [category] tools" article

Create comparison pages for every competitor. 

Don't forget to add three-way comparisons, too

Done? Go and turn these into videos and publish on YT as well.

Because if you don't explain what you do and how you are different than competitors, someone else will write that and control the narrative.

It's about being present when the buying decision happens.

My clients start seeing traffic from AI sources within weeks. Not months. Weeks.

The best part? Your competitors probably aren't doing this yet. They're still waiting for someone to write about them.

Control your narrative, or watch someone else write it for you.

We helped Juma close 6-figure deals from AI search

Get the playbook for free (no need to comment) 👇

This is the same playbook we used to create a pipeline for all of our clients. You can take it and implement it in your business straight away.

Our AEO playbook includes:

- Everything we know about AI models' recommendation algorithms

- Differences between Google and AI search behavior 

- How to ensure models can properly access and read your content

- Best practices to get recommended on AI models (including brand mentions, BOFU content creation, and more)

- Real examples of content that works (and what fails)

👉Grab the playbook from here:https://tally.so/r/jaDPl9

I watched one of our competitors disappear in AI search 

Not because they got penalized. Not because their SEO team quit.

They just hit pause.

Three months later, their biggest competitor owned every ChatGPT answer in their category.

The company that paused? They're still trying to catch up.

And here's the part that keeps me up at night:

They thought pausing was the safe move. Budget cuts. Uncertain ROI. Let's wait and see.

But in AI search, there is no neutral.

Every day you're not feeding the machine, your competitor is.

Every article they publish trains ChatGPT to recognize THEM as the authority.

Every brand mention compounds their lead.

Every Reddit thread you miss is an opportunity for a competitor

And the gap doesn't just grow. It accelerates.

Because freshness wins now. And whoever shows up consistently becomes the default answer.

Your buyers only used Google to start their searches, not that they are switching to LLMs

And if you're not in that conversation, you don't exist.

Standing still isn't playing it safe. It's surrender.

The companies winning right now aren't the ones with the biggest budgets.

They're the ones who understood 6 months ago that AI search isn't coming.

It's already here.

Warmly, ($5m +ARR ) generates ~25% of its pipeline from AI search.

We have been running their SEO / AEO, and here is the playbook 👇


1. What we've been doing so far: Large-scale BOFU content creation:

- Competitor alternatives content: [Competitor] Alternatives
- Category keywords: Best [Category] Software
- 3-way comparisons: [Competitor] vs. [Competitor] vs. Warmly
- Pricing guides: [Competitor] Pricing (These guides work wonders for competitors that do not disclose their pricing on their website).

Covering the same competitors in these 4 formats allows us to build what I call competitor topical authority to help us rank better for competitor-related keywords.

Plus 

I am still a big fan of focusing on "information gain score," so we always aim to create content with more relevant information than competing pages.

2. What we've been focusing on in Q3 2025: 

Vertical comparisons + Reputation management/building + Adding schema markup + Updating BOFU pages that rank lower than position #3 on Google

VERTICAL COMPARISONS

Focusing on creating highly-specific BOFU content for certain ICPs (e.g., marketing agencies).

Example: [Competitor] Alternatives for Marketing Agencies. 

I know this does not have a reasonable search demand to go after it. But our big bet here is that users are going to provide context about their solutions when evaluating alternatives and solutions on the market.

Especially when using ChatGPT's ''Deep Research'' I've seen from user interviews (yes, I actually ask people we work with to share their prompts) that they share information about their industry or profession so they can get a more tailored answer.

Hence, why we're going to give them the answer to what is the best competitor alternative is for each persona we go after

REPUTATION MANAGEMENT & BUILDING

With OpenAI making deals with Reddit and mentioning Quora or other media publishers in its sources section, we cannot sit idle and expect people to happily discuss us.

This is why we'll be doubling down on these 4 channels

- Reddit.
- Quora.
- YouTube.
- Media publishers.

The goal will be to get mentioned there and explain what makes us stand out from our competitors.

SCHEMA MARKUP

We're planning on implementing schema markup on our website on our existing and future content to better explain our organization and product to both Google and AI search engines.

CONTENT FRESHNESS

After a bit of experimenting, I've noticed that AI search engines really like to favor fresh, up-to-date content that's been updated recently.

The same goes for Google nowadays as well. The more we update our content and keep up with the latest information (e.g., updated pricing, new features, new competitors), the more likely crawlers are to pick up our content and recommend it.

Team-GPT  is closing 6 figure deals from AEO

Sharing the whole playbook for free

CEO @ Juma | 1,500,000+ AI students on Udemy

AI search helped us close 6-figure deals.

Here's our free playbook on how we optimized our content for GEO.

We spent months experimenting with different approaches together with John Ozuysal and the House of Growth - AEO Agency team on optimizing our content for LLMs.

Some of them worked and some didn't.

We wanted to share everything that worked for us.

Our GEO playbook includes:

- Everything we know about AI models recommendation algorithms
- Differences between Google and AI search behavior 
- How to ensure models can properly access and read your content
- Best practices to get recommended on AI models (including brand mentions, BOFU content creation, and more)
- Real examples of content that works (and what fails)

Comment "GEO" and I'll send our comprehensive playbook your way.

Your competitors are guessing AI search prompts. You could just ask.

Here is how 👇

No tool is going to hand you the exact prompts your customers are typing into search.

But you can figure it out without paying for a single piece of software.

Looking back, my best keyword ideas did not come from keyword research tools. 

They came from customer interviews and simply asking, “How did you find us?”

Right now, everyone is trying to hack their way into uncovering the most valuable LLM search prompts.

Go back to the fundamentals.

Here is what I tell my own companies:

 1️⃣ Ask every new customer if they found you through an AI search engine.
 2️⃣ If yes, ask exactly how their search started.
 3️⃣ Repeat this for your last 100 prospects.

You will start spotting patterns and those patterns are your high intent prompts.

Once you have that list, track your visibility for those prompts and work to win those spots.

This is how I am doing it. You should try it before your competitors figure it

taplio

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taplio

The Battle

Kuba Czubajewski

John Ozuysal

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Kuba Czubajewski's LinkedIn Performance

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