Acquiring Inbound Leads for B2B Founders with Personal Content Programs • Explaining Content, one Ugly Drawing at a time

Your B2B content marketing should do more than just fill a feed.

It should: 

• Attract the right people to your offer
• Position you as a trusted expert
• Convert attention into pipeline

At StoryAngled, we build custom content programs that deliver:

• Inbound lead generation strategy
• A full-stack content production team
• An always-growing database of proven content systems, frameworks, and resources

We work exclusively with B2B founders and growth-minded teams.

If that’s you, shoot me a DM — I’ll get back to you personally.

Kuba Czubajewski

I really wish I had a video like this when I started in B2B content:

This B2B content strategy system took me 2 years to fully figure out. 

The video I just published on YT(https://lnkd.in/dV7dBx6H) has everything I do to help my clients:

• Land new inbound leads every week from LinkedIn and long-form content

• Build recognizable, distinct voices in their niches

• Create content that their clients reference during calls.

I also included a workbook you can download and fill out while watching to ensure you get the most out of this.

Grab it. Fill it in. And start creating content that gets you revenue.

1 system to consistent inbound for complex B2B offers | 30+ founders using it | Sharing daily content advice for busy B2B leaders

Me explaining why ‘viral’ isn’t a KPI for content:

1 content system to consistent clients for B2B services

Trying not to take it personally tho 🫠

I promised myself that I'll document more tiny wins here in 2026. So, here we go:

The first week of Jan has been hectic af, but also very rewarding:

💃 I crossed 500 subscribers on YT 

💃 One of my shorts performed well (1.6K views in 24 hours) 

💃 I got offered 3 long-term brand partnerships from companies I love

💃 I will be featured in a publication made by a MAJOR marketing tool

💃 I signed a new client for a major YouTube work

💃 I completed the recording and editing of 4 videos, giving me plenty of backlog to make the next batch even better

Guess "slow start of the year" wasn't in my cards this time.

But I'm not complaining.

How's your January going? Flex your wins in the comments and let's feel good together.

This post will probably be a little TMI but whatever, it’s important to me:

For the first time in 8 years, I’m 100% off all my anxiety meds!!!

I’ve been struggling with anxiety my whole life. 

I grew up in a very stressful environment (surrounded by neurotic actors and artists, constantly being judged, traveling a lot, no time for self care etc) 

This affected my life in ways I hadn’t expected it would.

I suffered from panic attacks, insomnia, and depression.

In my early adulthood, I didn’t know what to do with all this emotional baggage. 

I struggled. A f*cking lot.

But instead of letting this just happen to me, I took matters into my own hands:

I started therapy. I consulted mental pros to help me calm down all the demons in the meantime. 

It took a sh*tton of work and dedication to learn how to live with anxiety - and not let it dictate how I live my life.

But starting this month, I’m officially off all the meds.

Now, does it mean the anxiety disappear? Hell nah.

But I have tools now that let me observe it, understand it, and feel safe while this whole process is going on in my head.

Feels f*cking blissful, I’m not gonna lie.

Why am I telling you this?

First, because it matters to me a lot.

Second, because it’s just important to talk about the emotional side of our business journey. 

As much as we like to pretend sometimes we’re invincible - we’re still human. We suffer from things that we don’t always want to share with anyone.

If that’s you, I just wanna say - I see you. I applaud your strength. I’m here whenever you wanna talk.

K, I’m getting emotional, time to go.

$40K+ ARR with only organic content. In one of the most difficult product categories possible:

Breakcold's results speak for themselves. Good content can and will make your company grow – even when your competitors have million-dollar marketing budgets and massive brand equity.

I've been fascinated by Breakcold's content strategy for a while now:

• Strong, founder-led branding
• SEO articles that actually make sense for the reader
• Interactive content for ongoing lead generation 

And so much more. I'm honestly amazed how a handful of people can pull off this level of volume + content quality.

So, I decided to give them a massive shout-out in my latest video. 

I'm breaking down all the elements of their content strategy I could find.

These guys are VERY GOOD at what they do. If you're in the middle of building a content strategy for your B2B product, this is the example to get inspired by.

Watch the video here: https://lnkd.in/g223qdmi

Confession time: I think adding "book a call" at the end of your post here is one of the least effective CTAs possible. 

I used to end my posts with “Book a call”.

Every time.

It felt… professional.

Like the thing a “real business” is supposed to do.

And it also didn’t work.

I’d get likes.

A few “Great post!” comments.

Zero conversations with actual buyers.

Because “Book a call” is a ridiculous ask when someone just met you 12 seconds ago in a feed.

It’s high friction.

It assumes they trust you enough to give you 30 minutes of their life because… you posted a nice carousel?

Bold strategy.

Here’s what I learned:

Most CTAs fail for one simple reason.

They’re written like a favor you’re asking for.

Not a favor you’re doing for them.

So I replaced “Book a call” with a Utility CTA.

A Utility CTA is a micro-offer.

A tiny asset that helps your buyer take the next step without committing to a sales conversation.

The action is 3 seconds.

Comment a word.

Reply with a keyword.

Click one button.

The payoff is immediate:

👉 A 2-slide internal brief they can forward to their boss.

👉 A risk checklist so they don’t screw up the project.

👉 A scoping question list to prep their team.

👉 A 30-day rollout timeline.

This changes everything because it does two things at once:

It lowers friction.

And it gives you signal.

People who type one keyword aren’t “engaging”.

They’re raising their hand.

If you want examples of Utility CTAs you can steal, comment CTA and I’ll send you my shortlist.

My main prediction for B2B content in 2026 is that it'll become more human-centric than ever before.

But it's the small, scrappy startups that will lead the change.

For me, human-centric means content that feels like the person posting it just jumped off from 10 customer calls.

You can feel the authenticity, because of how specific it feels - real moments, specific solutions, and proof it actually works.

Not “thought leadership” that could be written by anyone.

The giants will still try to force-feed us AI bullsh*t. Guess they have big enough budgets to do so.

Smaller companies cannot afford to dilute their messaging and distance themselves from their customers.

Some examples of companies that are leading the charge right now:

Tella with their community-centric approach to helping their customers be consistent with video.

Breakcold with their founder-centric branding, focused on educating their prospects until they're ready to make the most out of the product

Chatbase with their employee advocacy program + timely, highly relevant social content 

Kuse with their build-in-public approach and user-generated product-led videos on socials

And many, MANY more.

I feel so excited to watch this space evolve this year. And I'll be documenting the best examples on my YT channel (link in my featured section).

If you're currently building a B2B product - what's the one thing you wish to implement in your content to make it more human-centric this year?

The moment you stop assuming what your client feels is the moment your content starts to actually work:

Let’s say you’re targeting startup founders.

The obvious assumption is:

"They fear running out of money."

"They want more revenue."

Sometimes true.

But when you dig deeper, you hear different things.

The real fear is building something nobody actually wants.

The real frustration is feeling like a fraud who’s about to be exposed.

The real goal is proof:

"I’m not just winging it."

And the real aspiration is being the founder people quote and respect.

That shift matters because it changes what you should post.

If your content keeps yelling about metrics,  but your audience is drowning in imposter syndrome, you’re talking past them.

Here’s the fastest question I’ve found to get out of assumption-land:

"Tell me about the closest time you came to quitting?"

Listen for the pattern.

If most answers sound like:

"I felt behind"

"I felt fake"

"I didn’t trust my judgment"

Then your content strategy isn’t about “growth.”

It’s about confidence and validation.

Meaning you should write about:

• What good looks like
• How to know you’re on track
• Signals your product actually has pull
• How to stop second-guessing every move
• How to explain decisions to your team and investors

Assumptions create content about funding and metrics.
Reality creates content about confidence.

10 pieces of content marketing advice that don't mean sh*t:

1. “Just be consistent”

Consistent at what? Posting into the void?

2. “You need to tell your founder story”

Cool. Your buyer still wants to know if you can fix their problem.

3. “Create thought leadership”

Translation: have opinions. But also somehow never offend anyone.

4. “We need to build awareness first”

Awareness of what? Your logo? Your vibes? Your lack of a point?

5. “Let’s make it educational”

Education without a buyer trigger is just a blog-shaped hobby.

6. “We should go viral”

Stop. Just stop. 

7. “We need more top of funnel”

If the middle and bottom are broken, you’re just pouring water into a bucket with holes.

8. “Repurpose everything”

Repurpose the right thing. Not your 900-word manifesto no one read.

9. “We need a content strategy”

If it doesn’t end in a specific utility offer, it’s a document, not a strategy.

10. “The CTA is book a call”

That’s not a CTA. That’s a leap of faith.

What should be number 11 on this list?

Next week, I'm posting a video about one of the smartest SaaS team I've ever met.

And I'm not saying that because their Growth Manager is my bestie (luv u bestie)

They're competing in a niche that's dominated by one giant. The one that even claimed a new verb to signify what their users are doing on their platform (think: googling for Google).

Yet, their tiny team is making big moves to build a product that's not only better - but also much COOLER to use.

And I'm saying that as their user for the last 3 years.

In the vid, I'll break down their content strategy, their approach to communicating the product's value (one of the best examples I know), and their strong community focus.

Can't wait to show the full thing to you.

In the meantime, you can subscribe to my channel here, not to miss it:

https://lnkd.in/dgtFGsX3

Demographics are probably the most misunderstood part of content marketing research.

Sure, it's nice to know your customers are between the ages of 35-55, they live in Oakland, and own a Subaru.

But what context does it actually give you to create effective marketing for them?

To gather actually useful demographic data, you have to dig deeper.

Here are 2 (of many) questions I use to find out demographics that actually influence how I talk to my customers and help me build trust with them faster:

For the longest time, I couldn't figure out why some B2B founders are STRUGGLIN' to generate inbound while others seem to have it all figured out.

So, I studied the best ones. Tested loads of their tactics on myself and some of my clients who were keen to try it.

And around ~2 years ago, it started clicking.

Then, I systemized it all and started applying this methodology across all my content strategies.

Almost every time, it worked.

So, in this week's video, I'm breaking it all down for you:

Watch it here: https://lnkd.in/dFGtNhw9

sorry not sorry but these "tips" about content I see here all the time are just weak.

they're surface-level and give you exactly 0 context into what ACTUALLY works in your niche, for your clients, for your specific situation.

from 5 years in this space, I can tell you, there are no 2 content strategies that look exactly the same.

so, swipe through and see what to look out for next time you see an influencer feeding you bs they learned from chatgpt:

9 "popular" content marketing tips that don't work

CRM companies' content is usually... a little (very) boring.

But not in the case of this 5-person startup:

Full video here: https://lnkd.in/g223qdmi

I've created my last YT video for every David struggling with a Goliath in their category.

They have huge budgets - you have huge hopes.

They have giant teams - you have resilience.

They have enormous brand equity - you have your smart brain and wit.

Sounds like it might not be enough, right?

Tella proves otherwise.

They, slowly but surely, are creating space for themselves in a niche that has been dominated by a giant for the last 10 years - Loom.

And the way they approach it is absolutely brilliant.

Here's a sneak peek:

(you can watch the full video here: https://lnkd.in/dep34-wb)

You’ve been told 1000 times to “just post value”. How’s that working out for you?

If you’re tired, you’re not lazy.

You’re just running a system that was never designed to pay you back.

It usually looks like this:

Post. 

Crickets.

Post again. 

More crickets.

Now the crickets have burnout.

And the worst part is the mental math you do after:

"Maybe my hook sucks."
"Maybe I’m not consistent enough."
"Maybe I need a better carousel template."
"Maybe the algorithm hates me."

No.

Most of the time, your content isn’t failing because it’s “not valuable”.

It’s failing because it has no job.

It shows up. It vibes. It leaves.

There’s no clear step between:

"I saw this"

and

"I want to talk to you"

Here’s the fix I use with founders who are done posting into the void.

Give every post one clear job using this simple path:

1. Demand Packet

One tiny story your buyer recognizes instantly.

Trigger. Job. Constraint. Outcome. Proof.

2. Utility CTA

Not book a call.

A tiny yes that takes 3 seconds.

Send a 2 slide brief.

A risk checklist.

A scoping question list.

3. Momentum Loop

Reuse the same packet across LinkedIn and email for a week.

Same message. Same CTA.

You stop starting from scratch.

If you’re burnt out, don’t post more.

Post with a job.

If you want, comment BRIEF and I’ll send you my Demand Packet template plus 6 Utility CTA examples you can steal.

If your story isn’t vivid, it isn’t memorable.

Most B2B content is technically correct. And emotionally invisible.

It’s full of phrases like:

“digital transformation”

“unlock efficiencies”

“improve visibility”

“enable better decisions”

Cool.

So what actually happened?

Because your buyer’s life doesn’t feel like “visibility”.

It feels like quarter end.

It feels like the ops team being one dashboard away from crying in the bathroom.

It feels like someone slacking:

“is this final?”

for the 9th time.

That’s why vague positioning dies.

Not because it’s wrong.

Because it’s not repeatable.

Nobody forwards “We drive transformation” to their CFO.

Nobody says “I read an insightful post about stakeholder alignment” and takes action.

People move when they recognize a scene from their own week.

Here’s the rule I use when I’m writing a story:

If it doesn’t create a picture in your head, it won’t create a reply in your inbox.

So swap this:

“We help teams modernize reporting.”

For this:

“Every month end, your team duct tapes numbers from 4 tools into one spreadsheet.

Finance doesn’t trust it.

The VP wants it by 9am.

And the person who built it is on PTO.”

That’s not “better copy”.

That’s reality.

And reality is what makes buyers stop scrolling.

If you want a quick exercise.

Take your last post and underline every abstract word.

Then rewrite each one as:

1. A moment.
2. A person.
3. A consequence.
4. A specific annoying sentence someone said.

That’s the stuff people remember.

Oliver Anwar

Elite Health Specialist To CEOs & Entrepreneurs • Transformed 100s of entrepreneurs & high performers' lives • 100,000+ followers on Twitter

Most executives sacrifice their health building their business.

I help them reclaim it without leaving the business.

I'm Oliver Anwar, Executive Health Coach and Founder of Elite Performance.

I specialize in helping CEOs, founders, and executives drop 20-40 lbs, optimize their hormones, and rebuild unstoppable energy through precision protocols that fit their schedule, not some cookie-cutter fitness plan.

Here's the reality:

At 40+, your body doesn't respond like it did at 25.

You can't out-work a broken metabolism. 

You can't out-hustle low testosterone. And you can't out-discipline chronic stress.

Most health coaches give you workouts and meal plans.

I give you biology.

We optimize your hormones. We track your bloodwork. We engineer your nervous system for peak performance.

And we do it in a way that works around client dinners, travel, and 60-hour weeks.

I've worked with executives at: 

• Amazon 
• McKinsey 
• Accenture 
• Meta 
• Shopify 
• Tinder 
• Microsoft 
• Pfizer 
• Solana 
• X 

What my clients get:

✔ Drop 20-40 lbs of fat and keep it off
✔ Optimize testosterone and cortisol through bloodwork-backed protocols
✔ Reclaim energy, focus, and drive without sacrificing business performance
✔ Build a system that sustains results for life, not just 12 weeks

If you're a CEO, founder, or executive who refuses to accept "good enough" health:

→ Book a strategy call: https://calendly.com/theworkercoach/vip-worker-discovery-call
→ Join 10,000+ leaders in my weekly newsletter: https://fitnessforentrepreneurs.com/newsletter
→ Follow me for daily insights: LinkedIn (here), Twitter @theoliveranwar, Instagram @theoliveranwar

Results guaranteed or you don't pay.

Let's build something elite.

Chief Executive Officer

Ozempic is a trap.

I've had 12+ clients come to me in the last 3 months saying the same thing:

"I lost weight but I look worse. I feel weaker. And the moment I stop, the weight comes right back."

Let me explain why:


Ozempic isn't a fat loss drug.

It's an appetite suppressant. You eat less. You lose weight.

Sounds perfect, right?

WRONG.

Here's what nobody tells you:


When you slash calories without a plan, you don't just lose fat. You lose muscle.

Research indicates significant muscle loss occurs alongside fat loss on these drugs.

The tissue that protects your joints. Burns calories at rest. Keeps you looking strong.

So what happens?

You end up "skinny fat."

Lighter on the scale. Weaker underneath.

But it gets worse.


Have you heard of rapid weight loss effects on facial structure?

Quick weight loss hollows out cheeks and temples. You look gaunt. Aged. Tired.

I've seen 45-year-old executives come to me looking noticeably different in 6 months.

Some are now spending thousands on cosmetic procedures to address the changes.

They took a drug to look better. Only to need procedures to adjust what the drug did.


But here's the real issue:

The moment you stop, the weight comes right back.

Evidence shows users regain significant weight within a year of stopping.

And guess what comes back?

Mostly fat, not muscle.

So you end up worse than when you started:

• Weaker
• Fatter (proportionally)
• Dependent on a $1,000+/month prescription


Here's the truth:

In business, career, and relationships, you know there aren't shortcuts.

So why would any "quick fix" be different?

These drugs are life-changing for diabetics managing blood sugar. But for executives specifically using these drugs for fat loss?

The only sustainable path is a custom protocol built around YOUR biology.


If you're ready to drop 20-40 lbs sustainably without shortcuts, without losing muscle, without the rebound:

💬 DM "OZEMPIC"

I'll show you the exact system executives use to drop 20-40 lbs, build muscle, and actually keep it off.

Chief Health Officer | I help CEOs & founders drop 20-40 lbs and optimize hormones using science-backed protocols without sacrificing their business | Trusted by 500+ executives @ Amazon, Meta, Tinder, Shopify, Accenture

Tom Brady played elite football until 45.

Most NFL players are finished at 35.

Some say it's genetics, but in Tom's case it's engineering.

Everyone assumed Brady would decline like every other quarterback.

Yet he won his last Super Bowl at 43. Then played two more seasons.


Here's what Tom did differently:

Brady doesn't train like a normal athlete.

He built an entirely different system called TB12.

The core principle: Pliability over stiffness.

Most athletes build hard, tight muscles.

Brady builds muscles that stay long, soft, and resilient.


The Tom Brady Longevity Protocol:

Training:

• Resistance band work over heavy weights
• Deep tissue pliability sessions daily (20+ minutes)
• Functional movements that mirror real-life demands
• No max-effort lifting that creates muscle density

Nutrition:

• 80% alkaline, 20% acidic foods
• Zero: sugar, white flour, dairy, nightshades
• Heavy emphasis: wild salmon, vegetables, nuts, seeds
• No eating within 3 hours of sleep

Hydration:

• 1/2 body weight in ounces daily (minimum)
• Electrolytes in every bottle
• Dehydration = root of soft tissue injuries

Sleep:

• Non-negotiable 9 hours per night
• Bedroom at 65 degrees
• No screens after 8pm


The result:

23 NFL seasons. 7 Super Bowls. Zero major injuries after age 35.

Not magic. Just a system he never broke from.


The executives who perform best at 40+ aren't trying to out-train their 30s.

They're building systems that sustain peak performance.

Tom's system: pliability over stiffness. Recovery over intensity. Engineering over genetics.


If you're ready to build the longevity system that keeps you performing at your peak:

💬 DM "BRADY"

I'll show you the exact protocol to stay elite after 40. Training. Nutrition. Recovery. All engineered for longevity.

Most people don’t age.

They just let themselves go.

It’s not genetics.
It’s not bad luck.
It’s years of poor choices catching up.

People blame aging for:

• Low energy
• Joint pain
• Slower metabolism
• Brain fog

But the truth?

• Poor diet = chronic inflammation.
• No training = muscle loss and weakness.
• Bad sleep = accelerated aging.
• High stress = low testosterone, rapid decline.

Some 40-year-olds look and move like they’re 60.
Some 60-year-olds are in better shape than 30-year-olds.

It’s not about age.
It’s about how you treat your body.

The fix?

• Strength train 3-5x per week.
• Eat for longevity (protein, micronutrients, whole foods).
• Optimize sleep like your life depends on it.
• Manage stress before it destroys you.

Most people let time break them down.
The elite engineer their health.

Aging is optional.

Which side will you choose?


If you're an executive or founder over 40 who refuses to accept decline as "normal":

💬 DM "PERFORM"

I'll show you the exact system my clients use to drop 20-40 lbs and optimize their hormones, without sacrificing their business.

Keanu Reeves at 60 outworks action stars half his age.

He does 90% of his own stunts in John Wick.

That's not movie magic. That's daily preparation.

Most actors hand off the hard stuff to stunt doubles.

Keanu trains for months to make sure he doesn't have to.


The John Wick films required mastering three disciplines:

Jiu-jitsu. Judo. Tactical firearms.

Not "movie versions." Real, competitive-level skill.


The Keanu Reeves Training Protocol:

Tactical Firearms:

• Live fire drills 3-4x per week
• 3-gun competition training (pistol, rifle, shotgun)
• Movement under stress, target transitions
• 2-3 hours per session

Martial Arts:

• Judo and jiu-jitsu 4-5 days per week
• Throws, joint locks, ground transitions
• Real technique, not choreography alone
• Trained with Machado brothers (BJJ legends)

Conditioning:

• Functional circuits: battle ropes, tire flips, sled pushes
• Mobility work daily (30+ minutes)
• Everything mimics combat demands

Nutrition:

• High protein, moderate carbs, low sugar
• Lean proteins: chicken, fish, eggs
• Complex carbs around training only
• Obsessive hydration

Recovery:

• 7-8 hours sleep minimum
• Stretching and soft tissue work between sessions
• Listens to his body, backs off when needed


The result:

A 60-year-old who moves faster, shoots straighter, and recovers quicker than co-stars in their 30s.

No ego lifting. No crash diets. Just skill stacked on consistency.


The difference between Keanu and most executives over 40?

He trained like his performance mattered.

Because it did.


If you're ready to train with the same discipline, and build the performance that matches your ambition:

💬 DM "WICK"

I'll show you the exact training system to outperform executives half your age. Skills. Strength. Recovery. All integrated.

If I woke up 45 lbs overweight…

Below would be the grocery list, meals, workouts, and routine I'd use to get my body back in 90 days:


First the grocery list:

Proteins:

• Chicken breast
• Turkey breast
• Lean beef
• Salmon or white fish
• Eggs
• Greek yogurt (plain, low-fat)
• Cottage cheese

Carbs:

• White potatoes
• Sweet potatoes
• Oats
• Rice (brown or white)
• Quinoa

Veggies:

• Broccoli
• Spinach
• Brussels sprouts
• Beets
• Mixed greens (for salads)

Fats:

• Olive oil
• Avocados
• Nuts (almonds, walnuts—in moderation)

Others:
• Berries (blueberries, strawberries)
• Apples
• Coffee (black)
• Spices (garlic, turmeric, pepper—for flavor without calories)
• Supplements: Creatine, vitamin D, magnesium, omega-3s

Shop once a week and stick to the store perimeter.

The rest is just processed junk.


Next: Meals.

Breakfast (400-500 cal, 40-50g protein):

• 4 eggs scrambled with spinach + 1 cup oats + black coffee

Lunch (500-600 cal, 50g protein):

• Grilled chicken breast (6oz) + white potatoes (medium) + broccoli + olive oil drizzle

Dinner (500-600 cal, 50g protein):

• Baked salmon (6oz) + quinoa (1 cup cooked) + mixed greens salad with olive oil

Snacks (200-300 cal each, 20-30g protein):

• Greek yogurt with berries
• Cottage cheese + apple
• Protein shake (if needed, post-workout)

• Drink 3-4 liters of water daily.
• No snacking after 7pm.
• One high-carb day every 2 weeks for a reset (add extra potatoes or rice).
• When fat loss plateaus, drop 100 calories/day for a week.
• Skip the alcohol because it poisons progress.


Now the workouts…

• Prioritize weights over cardio.
• Lift 45-60 min, 4-5x/week.
• Focus on compounds to build muscle and boost metabolism.
• Split: Push/Pull/Legs (repeat).

Push Day:

• Bench press: 3x8-12
• Overhead press: 3x8-12
• Tricep dips: 3x10-15
• Lateral raises: 3x12-15

Pull Day:

• Deadlifts: 3x6-10
• Pull-ups or rows: 3x8-12
• Bicep curls: 3x10-15
• Face pulls: 3x12-15

Leg Day:

• Squats: 3x8-12
• Lunges: 3x10/leg
• Calf raises: 3x15
• Leg press or extensions: 3x10-15
• Add 1-2 short HIIT sessions/week (10-15 min sprints or skipping) if needed.

Progressive overload:

• Increase weight/reps each week.
• Deload every 6 weeks to recover.


Finally, the routine.

This ties it all together for sustainability.

Daily:

• 7-8+ hours sleep
• 10k steps (walk outside for sunlight and mental clarity)
• Morning sunlight (15 min) to set circadian rhythm
• Diaphragmatic breathing during workouts for core stability

Weekly:

• Train 3-5 days
• Meal prep Sundays
• Track progress: Weigh-in weekly, photos monthly
• Supplements: Creatine (5g/day), vitamin D (if deficient), magnesium for recovery

________

P.S. I'm looking to help 3 executives or founders:

🔥 Drop 30 lbs of fat
💪 Gain 5-10 lbs of muscle
🚀 Skyrocket their energy in 3 hours per week 

Want in?

💬 DM me the word “LEAN” and let’s chat

(Results guaranteed or you don’t pay)

You don't need to run to lose fat.

Here are 7 ways to drop 20-40 lbs without cardio:


1. Lift Heavy 3-4x Per Week

Strength training preserves muscle while you lose fat.

Every pound of muscle you keep burns 6 calories per day at rest (not huge, but it adds up).

More importantly: heavy lifting improves insulin sensitivity, which is critical for fat loss after 40.

Squats, deadlifts, rows, presses. 45 minutes. Done.


2. Prioritize Protein (1g Per Lb of Goal Weight)

Protein has a 20-30% thermic effect; your body burns calories digesting it.

It also preserves muscle and keeps you full.

Most people under-eat protein and wonder why they're always hungry.

Target: 150-200g per day if you want to lose 20-40 lbs.


3. Fix Your Sleep (7-9 Hours)

Poor sleep ruins fat loss by spiking cortisol and increasing hunger hormones (ghrelin).

You'll crave sugar, overeat, and store fat, especially around your belly.

Most people treat sleep like it's optional.

It's not. It's the foundation.


4. Use Intermittent Fasting (16:8 Window)

Eating within an 8-hour window makes it easier to stay in a calorie deficit.

It also improves insulin sensitivity and reduces inflammation.

Not magic, just a tool that makes fat loss easier.

Eat 12pm-8pm and drop 20-40 lbs without tracking calories.


5. Walk 10-15K Steps Daily

Low-intensity movement burns fat, lowers cortisol, and doesn't interfere with recovery.

It's also easy to fit into your day (walking meetings, phone calls, lunch breaks).

No need for cardio torture. Just move more.


6. Optimize Your Hormones

If your testosterone is below 600 ng/dL, fat loss will be harder.

If your cortisol is spiking all day, you'll store belly fat no matter how clean you eat.

If your thyroid is sluggish, your metabolism is broken.

Fix the biology first. Then everything else works.


7. Take Full Rest Days

Overtraining spikes cortisol, which forces your body to store fat.

Rest days optimize recovery and hormone balance.

Most people think more is better.

Sometimes, less is more.


Bottom line:

You don't need cardio to lose fat.

You need:

• Strength training
• Protein
• Sleep
• Strategic fasting
• Daily movement
• Optimized hormones
• Rest

Fix the biology. The body follows.


If you're an executive or founder over 40 who wants to drop 20-40 lbs without sacrificing your business:

💬 DM "OPTIMIZE"

I'll show you the exact system my clients use to lose fat, optimise hormones, and reclaim their energy, without running a single mile.

(Results guaranteed or you don't pay)

I don’t care how old you are. 

The belly fat has to go.

Here's my science-backed advice for losing it ASAP:


1) Train for muscle, not calories

Past 40, you lose 3-8% of muscle mass per decade.

This tanks your metabolism and makes fat storage worse.

Lift heavy compound movements 3-4x per week:

• Squats
• Deadlifts
• Presses and rows

Your muscles are metabolic furnaces that burn fat even while you sleep.


2) Fix your cortisol problem

That belly fat isn't just from beer and pizza.

Chronic stress floods your body with cortisol, which signals your body to store visceral fat around your organs.

High-stress job + poor sleep + overtraining = stubborn gut that won't move.

• Sleep 7-8 hours
• Walk 8,000+ steps daily
• Stop grinding yourself into the ground at the gym


3) Eat protein like your life depends on it

After 40, you need 1g per pound of body weight minimum to maintain muscle and control hunger.

Most men eat half that.

Protein:

• Increases satiety
• Preserves lean mass during fat loss
• Highest thermic effect of all macros

Start every meal with 30-40g of quality protein before you touch anything else.


4) Stop eating like a college kid

Your insulin sensitivity isn't what it was at 25.

That metabolism that let you eat whatever you wanted?

It's gone.

• Cut liquid calories
• Prioritize whole foods
• Time your carbs around training when your muscles actually need them

Your body composition now depends on nutrient quality, not just quantity.


5) Get your testosterone checked

Low T accelerates muscle loss, increases fat storage (especially around the midsection), kills energy, and destroys recovery.

If you're tired, losing strength, and gaining belly fat despite training:

Get full hormone panels done.

Optimizing testosterone through training, sleep, nutrition and potentially TRT changes everything.


6) Walk more than you lift

Daily walking is the most underrated fat loss tool for men over 40.

It burns fat without spiking cortisol, improves insulin sensitivity, and doesn't interfere with recovery.

10,000 steps > another HIIT session that leaves you wrecked for three days.

Low-intensity movement compounds daily and actually works long-term.


The fix (90 days):

• Heavy compound training 3-4x/week
• 8,000+ daily steps
• 1g protein per pound of body weight
• Cut liquid calories
• Get testosterone + full hormone panels
• Prioritize sleep (7-8 hours)

Do this for 90 days and your body composition transforms.


If you're an executive over 40, gaining belly fat despite training, and ready to actually fix it:

💬 DM "BELLY"

I'll show you the exact protocol to drop 20-40 lbs in less than 3 hours per week.

(This is a paid program)

Cardio is a bad way to lose fat.

If you want to lose 30 lbs of fat in 2026, read this:


First:

Do these sound familiar?

• Brain fog
• Poor focus
• Weight gain
• Low Sex drive
• Low Confidence
• Not getting work done

These are caused by being overweight.

Let’s fix them this year:


1) Dieting

Focus on:

• High protein
• Healthy fats
• Whole foods

Don’t cut out too many carbs.

Carbs often get demonized in the fitness space...

But they are needed for testosterone and energy.


2) Focus on weight training

Increasing muscle mass increases testosterone.

Start on a training program with:

- Push
- Pull
- Legs
- Upper body
- And lower body split.

Track your weights for progressive overload to get stronger every session.


3) Optimizing sleep quality

Wear blue blocking glasses 3 hours before bed.

Use magnesium and glycine for improved sleep.

These help you:

• Fall asleep easier
• Stay asleep longer
• Access deeper sleep


4) Use creatine

This helps with:

• Strength training
• Improved focus
• Increased muscle mass
• Boosts testosterone production

Creatine is one of the best, and most researched, supplements you can take.


5) Supplements

Improve your nutrition to optimize testosterone.

There are specific nutrients which boost testosterone:

• Zinc
• Calcium
• Vitamin B
• Vitamin D
• Magnesium

Meat, fatty fish, and shellfish have a lot of these.

But you can use supplements if you can't get enough of these from your diet.


6) Slight Calorie Deficit

Eat in a slight calorie deficit to lose fat while building muscle.

Eat 300 calories below maintenance.

Use an online calorie calculator to estimate your maintenance level.

Bonus:

Walk if 10,000 steps a day if you struggle with eating less.


7) Eat More Protein

You need more protein you can build muscle while dropping fat.

Aim for 1g protein per LB bodyweight.

180 LBs = 180g protein per day

Split this up throughout the day as this will aid in muscle building and protein synthesis (MPS).

________

P.S. I'm looking to help 3 entrepreneurs or executives:

🔥 Drop 30 lbs of fat
💪 Gain 5-10 lbs of muscle
🚀 Skyrocket their energy in 3 hours per week 

Want in?

💬 DM me the word “ELITE” and let’s chat

(Results guaranteed or you don’t pay)

If I had to lose 30 lbs in 60 days

No pills.
No fads.
Just results.

Here’s exactly what I’d do:


1. Eat the same meals every day

Most people fail from decision fatigue.
I’d simplify everything.

Breakfast:
• 4 eggs
• ½ avocado

Lunch:
• 6 oz chicken
• 1 cup white rice
• Steamed broccoli

Dinner:
• 8 oz salmon
• Roasted veggies
• Olive oil drizzle

Snacks:
• Whey protein
• Handful of almonds

Repeat daily.


2. Fast every morning

Push breakfast back until later in the day. 

Just black coffee and water.

This keeps insulin low and burns fat faster.

I’d eat in a 6–8 hour window.

No late-night snacking. Ever.


3. Walk like it’s my job

10k–15k steps per day. Minimum.

Walking torches fat and lowers cortisol.

It also preserves muscle.

I’d walk after every meal.

And do walking meetings.


4. Lift heavy 3x per week

Forget cardio marathons.

Muscle drives metabolism.

• Squats
• Deadlifts
• Pushups
• Pull-ups

3–4 sets. 6–12 reps.

Every session is full-body.


5. Cut the junk ruthlessly

No alcohol.
No liquid calories.
No processed snacks.
No cheat meals.

60 days.
Full discipline.
Then reassess.

________

P.S. I'm looking to help 3 executives or founders:

🔥 Drop 30 lbs of fat
💪 Gain 5-10 lbs of muscle
🚀 Skyrocket their energy in 3 hours per week 

Want in?

💬 DM me the word “LEAN” and let’s chat

(Results guaranteed or you don’t pay)

Europeans smoke, drink, and eat carbs… 

Yet still live longer than Americans.

It’s not genetics.

It’s lifestyle.

Here’s why — and what you can learn from it:


1) Less processed food

In the US, almost 60% of calories come from ultra-processed foods.

In much of Europe, it’s closer to 15%.

Less junk, fewer additives, better metabolic health.


2) Smarter food policies

Many European countries tax sugary drinks and use front-label warnings.

The US still floods shelves with sugar-heavy products.

Less regulation, more disease.


3) Safer ingredients

Europe bans hundreds of food additives the US still allows.

The difference?

In Europe, ingredients must be proven safe before approval.

In the US, they’re only banned once proven harmful.


4) More daily movement

European cities are built for walking and cycling.

People move without thinking about it.

In the US, you need a car to get anywhere.


5) Slower eating habits

Europeans treat meals as social moments — not tasks.

Smaller portions, slower pace, better digestion.

Less stress eating, more satisfaction.


The truth?

Europeans don’t live longer because they smoke or drink.

They live longer despite it — because they move more, eat less, and slow down.

Longevity isn’t about perfection.

It’s about environment, habits, and balance.


If you're ready to build the health system that actually supports your performance (without sacrificing your life):

💬 DM "HEALTH"

I'll show you exactly how to optimize movement, nutrition, and recovery, the three pillars that separate high-performing executives from burnt-out ones.

I don't care how old you are. 

The visible abs have to come.

Here's my science-backed advice for getting them ASAP:


1) Your testosterone is in the toilet

Most men over 35 have testosterone levels considered "low" 30 years ago.

Low T means:

• Body stores fat around your midsection
• You build muscle slower
• Your metabolism runs cold

Boost it naturally:

• Lift heavy weights (not just "toning")
• Morning sunlight within 30 minutes of waking
• Eat enough saturated fat and cholesterol


2) You're eating in a calorie surplus and don't realize it

"But I eat clean!"

Doesn't matter.

Hidden calories add up fast:

• That "healthy" smoothie: 600 calories
• Cooking oils you don't measure: 300+ calories
• Weekend drinks: 1,000+ calories
• "Just a handful" of nuts: 400 calories

Track honestly for 7 days. Weigh your food. Measure your oils. Count your drinks.

Most guys are shocked when they see the numbers.


3) Your gut is a mess

Your gut bacteria control how many calories you extract and where fat gets stored.

A damaged microbiome = more fat storage, more cravings, more inflammation.

Repair it:

• Eat fermented foods daily (kimchi, sauerkraut, yogurt)
• Add fiber slowly (target 30g+ daily)
• Eliminate artificial sweeteners for 30 days


4) You're doing the wrong type of cardio

Long, slow cardio makes it harder to lose belly fat as you age.

It:

• Increases cortisol (stress hormone)
• Burns muscle along with fat
• Makes you hungrier than calories you burned

Do this instead:

• 2-3 short HIIT sessions weekly (10-15 min max)
• Heavy strength training as your foundation
• Walk for recovery, not as your main fat-loss tool


5) You don't have enough muscle mass

Abs are revealed through fat loss, but built through muscle gain.

Most men trying to "cut down" don't have enough muscle underneath.

You probably need to gain 15-20 lbs of muscle before your abs look good.

Build the base first:

• Eat in a slight surplus with high protein
• Focus on getting stronger for 6-12 months
• THEN cut fat to reveal what you built


The fix (90 days):

• Optimize testosterone through training, sleep, nutrition
• Track calories honestly for 7 days
• Repair gut health
• Replace long cardio with HIIT + heavy lifting + walking
• Build 15-20 lbs of muscle BEFORE cutting fat


If you're an executive over 40, want visible abs without wasting time, and ready to actually fix it:

💬 DM "ABS"

I'll show you the exact protocol to get visible abs in less than 3 hours per week.

(Results guaranteed or you don't pay)

Francisco came to me at 57.

Injury-prone. Out of shape. 

Convinced his best years were behind him.

"I'm too old to get abs."


Here's what he didn't know:

Age isn't the problem.

It's how you train your body.


Most 57-year-olds think:

• Their metabolism is dead
• Injuries are inevitable
• Visible abs are for 20-year-olds

But Francisco's body wasn't "too old."

It was just poorly trained.

So we didn't train him like a college athlete.


We built a system designed for longevity:

→ 3x/week strength training (45 min, joint-friendly)
→ 10K+ daily steps (cortisol control)
→ High protein nutrition (recomposition at 57)
→ Strategic rest days (recovery for older bodies)


24 weeks later:

✓ Lost 35 lbs (205 → 170 lbs)
✓ Zero injuries in 24 weeks
✓ Got visible abs at 57 years old
✓ Boardroom presence ↑


Here's what Francisco wrote after we finished:

"I have achieved remarkable results, including a loss of over 30 pounds, significant gains in strength and muscle, and the avoidance of recurrent injuries that previously hindered my progress."


That's what happens when you stop training like you're 25.

And start training like you're building for 80.

Age didn't slow him down. Poor training did.

The elite don't age gracefully. They engineer longevity.


If you're over 50 and tired of being told "that's just what happens when you age":

💬 DM "ELITE"

I'll show you how to drop 20-40 lbs and build a body that doesn't break down, regardless of your age.

(Results guaranteed or you don't pay)

Ryan came to me on the verge of a heart attack.

COO. Stressed. Exhausted.

Poor sleep. Chronic fatigue. His body was shutting down.

His health was at risk.

He'd tried everything: Sleep apps. Supplements. "Stress management."

Nothing worked.


Here's what he didn't realize:

His body was working against him.

Cortisol through the roof. Sleep architecture broken. Cardiovascular stress spiking.

No amount of "relaxation" was going to fix broken biology.


So we rebuilt him from the ground up:

We didn't guess. We tested his bloodwork and optimized his hormones.

We didn't force meditation apps. We built sleep protocols around his schedule and physiology.

We didn't rely on motivation. We engineered systems that didn't require willpower.


6 months later:

• 20 lbs lost (230 → 210 lbs)
• Blood pressure optimized (212/96 → 130/70)
• Resting heart rate down (65 → 58 bpm)
• Sleeping 8 hours nightly
• Stress normalized
• Family relationships restored
• Energy and focus transformed


This is what happens when you fix biology and behavior.

Most executives keep trying harder with the same broken approach.

The elite fix what's actually broken.


If you're ready to stop guessing and start rebuilding:

💬 DM "ELITE"

I'll show you exactly how we'll optimize your hormones, drop 20-40 lbs, and build a system that actually lasts.

(Results guaranteed or you don't pay)

Jeff Bezos and Mark Zuckerberg got jacked.

But most won’t admit why.

The richest men alive built elite bodies – after they built empires.

Because they realized something most men ignore:

Money doesn’t make you formidable.
A soft body makes power feel hollow.

Bezos was once a book nerd.
Now he commands every room he enters.

Zuckerberg was pale and fragile.
Now he’s training MMA and built like a weapon.

They had everything – jets, yachts, billion-dollar companies.

But still, something was missing.

They knew the truth every man feels but rarely says:

• Power without strength feels fake.
• Wealth without health feels fragile.
• Influence without presence feels incomplete.

You can drive the $200k car.
Speak on stage.
Run a nine-figure business.

But if you dread taking your shirt off…
Struggle to climb stairs without breathing heavy…
Or feel insecure in a room full of winners…

You know it’s costing you.

I’ve helped 500+ entrepreneurs and executives fix this – while scaling companies, traveling constantly, and leading at the highest level.

What we do differently:

• Systems that survive chaos (travel, late nights, stress)
• Precision from bloodwork and data – no guessing
• Strength, leanness, and presence built for leadership

Money alone won’t make you magnetic.
A powerful body will.

💬 DM me ELITE 

I’ll show you the exact system used by execs at Amazon, Shopify, and Accenture to reclaim strength, presence, and unstoppable energy.

Most doctors talk about lifespan.

Dr. Peter Attia talks about healthspan.

He's a physician focused on longevity, performance, and extending “healthspan.”

His philosophy?

Living longer is useless unless you live better.

Here are Dr. Attia’s 10 core protocols for promoting longevity:


1. Build muscle

Muscle is the organ of longevity.

And more strength = more years of independence.

• Lift 3–4x a week
• Stick to squats, presses, pulls
• Progress slowly

Start today.

Your 70-year-old self will thank you.


2. Cardio fitness

Your VO₂ max predicts lifespan better than cholesterol.

So you need to think of cardio as life insurance.

• 150+ mins Zone 2 weekly
• Add short Zone 5 sprints
• Do what you’ll actually enjoy

Train your heart now, live longer later.


3. Prioritize protein

Aging = muscle loss.
Protein slows it down.

• 1.6–2.2 g/kg body weight
• Load protein at breakfast
• Lean meats, fish, eggs

Hit protein every day if you want to stay strong.


4. Manage blood sugar

Glucose swings accelerate disease and brain decline.

• Cut refined carbs
• Walk after meals
• Track with a CGM if possible

Stable blood sugar today = less chronic illness tomorrow.


5. Protect sleep

Sleep is the cheapest health drug.

Skip it and you age faster.

• 7–9 hours a night
• Keep your room cool and dark
• Stick to a wake time

Stop treating sleep like a luxury. It’s medicine.


6. Lower stress

Constant stress keeps your body inflamed and worn down.

• Meditate or breathe daily
• Write to clear your head
• Talk to someone who listens

If you don’t manage stress, it manages you.


7. Eat simple

Forget extremes and fads.

Longevity diets are boring and consistent.

• Whole foods most of the time
• 30g+ fiber daily
• Keep alcohol and junk rare

Eat for the future, not just for today.


8. Get screened

Most killers don’t show symptoms until it’s late.

• Annual blood panels
• Cancer checks on schedule
• Heart imaging if risk is high

Testing early adds years. Skipping it steals them.


9. Train movement

Longevity isn’t just years…It’s years moving well.

Use:

• Daily mobility work
• Balance training
• Practice getting up from the floor

If you can’t move, you can’t live.
Train for life, not just the gym.


10. Stay connected

Strong relationships protect health more than any supplement.

• Regular family time
• Invest in close friends
• Find work that matters

Build your circle now. Longevity isn’t solo.

________

P.S. I'm looking to help 3 high performers:

🔥 Drop 30 lbs of fat
💪 Gain 5-10 lbs of muscle
🚀 Skyrocket their energy in 3 hours per week 

Want in?

💬 DM me the word “LIVE” and let’s chat

(Results guaranteed or you don’t pay)

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