StoryAngled

We help B2B founders build brand stories that resonate — and turn them into content campaigns that drive results.

From positioning to execution, we develop strategic narratives and deliver creative campaigns your audience actually connects with.

Check the Featured section to book a free consultation.

AI Data Management

• Developing communication strategy for enterprise-level AI data management solutions.
• Creation, management, and optimization of the company's content
• Inbound lead generation

Marketing Strategist

HRnest

I was responsible for the strategy, execution, and optimization of HRnest's content across multiple channels:

• Blog
• Social media
• Video
• Email marketing

I built a comprehensive product education experience (HRnest Academy) to support free trial users during product adoption in their company.

I shifted HRnest's positioning and strategy to reach more customers from international markets. Guided the process of adjusting the app's language, voice, and messaging to fit the needs of international customers better.

I co-created multiple lead magnets and materials for the Sales and Customer Care department to support them during discovery calls.

Content Specialist

Acquiring Inbound Leads for B2B Founders with Personal Content Programs • Explaining Content, one Ugly Drawing at a time

Your B2B content marketing should do more than just fill a feed.

It should: 

• Attract the right people to your offer
• Position you as a trusted expert
• Convert attention into pipeline

At StoryAngled, we build custom content programs that deliver:

• Inbound lead generation strategy
• A full-stack content production team
• An always-growing database of proven content systems, frameworks, and resources

We work exclusively with B2B founders and growth-minded teams.

If that’s you, shoot me a DM — I’ll get back to you personally.

Kuba Czubajewski

6 things I’ll never tell a B2B founder to do on LinkedIn:

I help founders build their personal brands. But:

There are some “tactics” I’ll never recommend, no matter how much hype they get:

1. Post photos with their children

Your kids can’t give 100% consent to being online.

It’s weird.

It’s iffy.

You never know who’s looking at those photos, and LinkedIn isn’t the place.

2. Post contrarian takes just to farm engagement

Arguing for attention smells desperate.

People see right through it.

3. Use “proven” formats

If it’s “proven,” it’s probably tired.

Aim to post your original thoughts and processes. Originality gets remembered.

4. Chase every LinkedIn trend

If you’re always chasing, you’re never leading.

5. Share empty “hustle” stories

Nobody cares how early you get up.

They care about results.

6. Fake vulnerability for sympathy

Real leaders don’t perform.

They show up (wins, losses, all of it) no theatrics.

Any other things you see here that I should add to the list?

1 system to consistent inbound for complex B2B offers | 30+ founders using it | Sharing daily content advice for busy B2B leaders

This year forced me to flip StoryAngled upside down – sometimes by choice, sometimes by necessity:

• You’ll see me a LOT more on YouTube soon. I’m tired of chasing LinkedIn’s shifting algo. Time to invest in content that lasts longer than a trending post.

• I’m experimenting with a lighter subscription model. For founders who want  guidance, not a “done-for-you” handoff.

• My business partner and I are parting ways. No drama – just two people choosing their own paths. StoryAngled’s now a solo act.

• And yes, I’m finally building out those client case studies I always said I would. 

(Spoiler: the results are better than I expected.)

I’ve lost sleep over some of these decisions, ngl.

Some days, it’s 90% doubt, 10% stubbornness.

I have no investors. No coach whispering in my ear. 

Just me, a laptop, and a profusely stubborn refusal to quit.

But in 10 years, I want to look back and feel f*cking proud of this chapter.

Not just for the wins, but for the grit it took to keep going.

If you’re also in the middle of a big pivot, or you’ve been there before, I’d love to hear your story.

If your buyer can't use, share or apply the CTA in your content in ~60 seconds, they'll ignore it. I run my CTAs through this filter:

1. Can they use it right now?

A cheat sheet, a checklist, a 2-slide summary – something they can put to work in their next meeting.

2. Can they share it easily?

If your CTA helps them look smart in front of their team, you win.

Think: a quick summary they can forward, a KPI sheet, or a list of questions for their next call.

3. Can they apply it in under a minute?

If it takes more than 60 seconds, it’s too much friction.

Your buyer just scrolls past.

It's about giving your buyer an option as frictionless as possible.

Not because their attention spans suck - but because they don't know you or trust you yet to invest any more time into what you have to offer.

Here's a list of 48 micro-CTA examples for different B2B niches:

Every post I publish here saves €19-49 for my business.

Last week, I checked how much it costs to "boost" my LinkedIn post.

Well, it's kind of a sh!tty offer, tbh.

I mean, 4,300 impressions for €49?!

That’s €0.01–€0.05 per impression.

And that’s just for people seeing it. Not clicking, not engaging, just scrolling by.

I get the same results (for free) for most of the stuff I post.

So here’s how I “save” ~€1200/month (and get way better results):

1. I post 2–5x a week on my company page and personal profile

2. Every post is built around a clear problem my B2B buyers actually care about

3. I use the Demand Packet method:

→ Real trigger
→ Tangible outcome
→ Tiny proof artifact (mini case, checklist, or 2-slide summary)

4. I add a Utility CTA – something genuinely useful, no friction, no forms

5. I repurpose each post for my videos or website.

As a solo operator, I can't afford to pay LinkedIn big bucks for them to show me.

So, irresistible content is my way to go.

If you want to see how I do it, DM me and I’ll send you my template.

I'm building a YT channel for founders tired of B2B content theory. Here's my roadmap:

1. Breakdowns of scrappy B2B teams doing amazing content

↪ GOAL: Catch attention, borrow audience

Every day, I find here another small yet brilliant team creating effective AND creative content here.

I analyze their strategies to get inspired and push my own ideas further.

Got a giant Notion doc with notes – and I want to share it with you.

My hypothesis: this format should bring the exposure both to the brands (they deserve it) and my channel. 

2. Content strategy deep dives

↪ GOAL: Target problem-aware audiences, offer practical solutions

A lot of B2B content strategy videos on YT focus on theory too much.

I want my videos to feel like you're having a 1:1 workshop with me.

You'll get examples, exercises, and supplementary resources you can use to nail each element of a good content strategy.

3. My own case studies

↪ GOAL: Target solution-aware audiences, show – don't tell

Every week, I gather all the wins and losses from my clients' work.

So why shouldn't I turn each one into a separate video, breaking down what worked (or didn't)? 

You'll get really specific breakdowns, from many niches you might call "difficult."

4. Personal content journey

↪ GOAL: Target most aware audiences, build relationship

I share my own journey here – the tests, the lessons, the mistakes.

Here, you'll see the most of my peppy energy.

This format lets me pre-qualify clients who are looking for a creative guy, not just someone who will check boxes for them.

We're in the middle of finalizing the first two videos.

If you're curious how this plan turns out, I put the link to my channel in the first comment.

Pumped to see you there.

How I build B2B inbound flywheels for my clients:

(that attract high-ticket 6-12 leads every month):

1. Demand Packet

Instead, package your expertise as a crisp, self-contained story:

• What real-world pain triggered the search?
• What job does your buyer actually need done?
• What measurable outcome matters?

If you've got proof, show it in 2 slides or a checklist.

You don’t need NDA-breaking data.

You need a story buyers can repeat to their boss.

Example:

“Last quarter, a mid-market ops team cut reporting time by 35% with a single Power BI layer. Here’s the 2-slide brief we gave them.”

That’s a Demand Packet.

2. Utility CTA

Don’t ask for a call.

Offer a micro-win – something useful the buyer can grab right now.

• 2-slide summary
• Risk checklist
• KPI sheet
• Project scoping questions

Zero friction.

Only real prospects bite.

You look helpful, not hungry.

3. Momentum Loop

This is where most founders fall off.

They create content, but never compound it.

How to fix it:

• Pull a Demand Packet from your weekly article
• Pair it with your Utility CTA
• Publish on LinkedIn, send in your newsletter, add to your site
• Engage replies, deliver the asset, gather feedback

Each cycle builds your “library of proof.”

Each asset makes the next easier.

And you don't have to start from scratch.

PS. Which element sounds the most difficult to you right now? Comment below and I'll suggest a fix.

Zero-click behaviour is the new normal for SEO.

Users get their answers inside an AI response box before they ever click through.

That's why we started tracking AI Visibility as a core metric. It shows whether we're present when AI composes its response, long before anyone clicks.

How I explain it to stakeholders:

→ Mindshare vs traffic – A 70% visibility score means we shape 7 of 10 answers in our space, whether users click or not.

→ Platform differences – ChatGPT, Claude, and Perplexity pull from different sources and favour different formats.

Our weekly process includes 3 steps:

1/ Measure → Monitor visibility and mention position by platform and category

2/ Diagnose → When a prompt underperforms, inspect which domains get cited and how competitors are framed

3/ Improve → Convert long content into extractable blocks, add precise definitions, refresh timestamps

We have been using Writesonic to answer four questions:

• Which prompts include us vs competitors?
• Where competitors get cited and we don't?
• Which pages does AI reference most?
• How often does each platform mention us?

If you know where you stand in AI answers, you can fix the content that's costing you positioning.

I find this shift more interesting than frustrating. 

Do you?

We're currently helping a client get out of the LinkedIn algo slump. Here's what we did to triple his impressions in 2 weeks:

1. Post 5x per week

Consistency matters. The algorithm rewards you for showing up.

2. Engage with top creators in your niche for 1 hour before posting

Leave thoughtful comments to get on their radar. People on LinkedIn are cool and they reciprocate fast.

3. Reply to EVERY comment under your posts

No lazy “thanks.” Real conversations boost your visibility.

4. Second engagement round – 30 more mins on your feed

2 hours after the post goes live, double down. Engage with new faces and support your circle.

5. Send 10 connection requests daily

Target active creators and true pros in your space.

The results are quite decent:

⬆️ +322% impressions

⬆️ +449% people reached

All in a complicated, B2B tech space.

PS. If you're looking for LinkedIn help, click "Book an appointment" below my profile name.

One of my clients recently returned to work with us on his YT. What he said on our first call:

"You're not just creating great stuff, but you're also a great communicator"

That hit me in the feeelzzz...

Look, just like any other content agency, I'm obsessed over deliverables.

I want the work to be top-notch + delivered on time – that's table stakes.

But from Day 1 of StoryAngled, I was also obsessed with giving my clients clarity.

• Translating your expertise into plain English (not jargon soup)

• Asking sharp questions until your real differentiator shows up

• Never “ghosting” – always keeping you in the loop

• Challenging your assumptions when something won’t work

My clients are mostly tired of yet another vendor pushing PDFs over the fence.

They want a partner who listens, gets their world, and closes the loop every step of the way.

Want to see what “content + clarity” feels like?

DM me and I’ll show you how we work – no pitch, just a peek behind the scenes.

PSA: LinkedIn doesn’t need another “innovative” framework that nobody actually uses.

Recently, I noticed a weird trend among content creators.

While they're writing their posts with AI (nothing wrong with that), they let the bot slap a fancy name on a problem they barely understand (everything wrong with that).

Example:

"Data Frankenstein Effect"
"Pipeline Paradox"
"Conversion Chasm"

Sounds cool, right?

But none of these terms actually mean anything in the real world. 

They’re just empty calories for your feed.

And what happens when somebody asks:

“Hey, I’ve never heard of the Pipeline Paradox. How does it show up in your work?”

Now you’re on the spot. 

You either scramble to make something up, or you ghost the thread. 

Both make you look clueless.

Why does this keep happening?

Because AI’s great at stringing together buzzwords. 

It’s easy to let it do the heavy lifting. 

But when you publish jargon you don’t use in real life, you’re burning trust.

I talked about it more in Audrey Chia's podcast that went live this week – and offered a few solutions to this problem (I'm not just bitchin')

You can listen to the whole thing here: https://lnkd.in/dKM4-UUQ

Building Brands That Convert | Copywriting + AI + Content Strategy | Founder of Close with Copy | Your Growth Partner 💛

My friend Lee Densmer recently published her book about B2B Content – and I'm OBSESSED!!

Lee is one of my favorite creators out here. Her expertise shines through every post. 

And not because she's using fancy words or flexes bloated numbers. 

But because she brings simplicity and logic to the world so overcomplicated by many "experts."

If you're looking for a guide to build your B2B content program, this book is exactly what you need.

I also had the honor to provide 2 quotes for the book – one about AI + Human content systems and the other about gated content.

Got a lil' emotional seeing my name in a REAL FREAKING BOOK.

Thank you, Lee, for being so awesome!

3 micro-triggers that make B2B buyers actually reply to your content (tested on 2000+ posts this year):

1/ Use their own complaints - word for word

Don’t guess. Steal the exact line your buyers grumble about to their team.

Example: “We’re drowning in broken dashboards every Monday morning.”

Our client posted this and got 5 DMs from ops leaders - 2 booked calls.

2/ Show proof, don’t just promise

Nobody cares about “great results.” They want to see it.

Drop a real before/after screenshot or a no-BS checklist.

We posted a 2-slide “bottleneck fix” for a client - one prospect sent it straight to his COO.

3/ Tell people who should scroll away

Stop trying to please everyone. Say who your solution isn’t for.

Example: “If you don’t have reporting chaos, keep scrolling.”

Every time, the right people lean in and reply – the rest self-select out.

Want to know which trigger fits your market right now?

DM me or drop a comment, I’ll give you my honest answer.

Oliver Anwar

Elite Health Specialist To CEOs & Entrepreneurs • Transformed 100s of entrepreneurs & high performers' lives • 100,000+ followers on Twitter

Most executives sacrifice their health building their business.

I help them reclaim it without leaving the business.

I'm Oliver Anwar, Executive Health Coach and Founder of Elite Performance.

I specialize in helping CEOs, founders, and executives drop 20-40 lbs, optimize their hormones, and rebuild unstoppable energy through precision protocols that fit their schedule, not some cookie-cutter fitness plan.

Here's the reality:

At 40+, your body doesn't respond like it did at 25.

You can't out-work a broken metabolism. 

You can't out-hustle low testosterone. And you can't out-discipline chronic stress.

Most health coaches give you workouts and meal plans.

I give you biology.

We optimize your hormones. We track your bloodwork. We engineer your nervous system for peak performance.

And we do it in a way that works around client dinners, travel, and 60-hour weeks.

I've worked with executives at: 

• Amazon 
• McKinsey 
• Accenture 
• Meta 
• Shopify 
• Tinder 
• Microsoft 
• Pfizer 
• Solana 
• X 

What my clients get:

✔ Drop 20-40 lbs of fat and keep it off
✔ Optimize testosterone and cortisol through bloodwork-backed protocols
✔ Reclaim energy, focus, and drive without sacrificing business performance
✔ Build a system that sustains results for life, not just 12 weeks

If you're a CEO, founder, or executive who refuses to accept "good enough" health:

→ Book a strategy call: https://calendly.com/theworkercoach/vip-worker-discovery-call
→ Join 10,000+ leaders in my weekly newsletter: https://fitnessforentrepreneurs.com/newsletter
→ Follow me for daily insights: LinkedIn (here), Twitter @theoliveranwar, Instagram @theoliveranwar

Results guaranteed or you don't pay.

Let's build something elite.

Chief Executive Officer

I don’t care how old you are. 

The belly fat has to go.

Here's my science-backed advice for losing it ASAP:


1) Train for muscle, not calories

Past 40, you lose 3-8% of muscle mass per decade.

This tanks your metabolism and makes fat storage worse.

Lift heavy compound movements 3-4x per week:

• Squats
• Deadlifts
• Presses and rows

Your muscles are metabolic furnaces that burn fat even while you sleep.


2) Fix your cortisol problem

That belly fat isn't just from beer and pizza.

Chronic stress floods your body with cortisol, which signals your body to store visceral fat around your organs.

High-stress job + poor sleep + overtraining = stubborn gut that won't move.

• Sleep 7-8 hours
• Walk 8,000+ steps daily
• Stop grinding yourself into the ground at the gym


3) Eat protein like your life depends on it

After 40, you need 1g per pound of body weight minimum to maintain muscle and control hunger.

Most men eat half that.

Protein:

• Increases satiety
• Preserves lean mass during fat loss
• Highest thermic effect of all macros

Start every meal with 30-40g of quality protein before you touch anything else.


4) Stop eating like a college kid

Your insulin sensitivity isn't what it was at 25.

That metabolism that let you eat whatever you wanted?

It's gone.

• Cut liquid calories
• Prioritize whole foods
• Time your carbs around training when your muscles actually need them

Your body composition now depends on nutrient quality, not just quantity.


5) Get your testosterone checked

Low T accelerates muscle loss, increases fat storage (especially around the midsection), kills energy, and destroys recovery.

If you're tired, losing strength, and gaining belly fat despite training:

Get full hormone panels done.

Optimizing testosterone through training, sleep, nutrition and potentially TRT changes everything.


6) Walk more than you lift

Daily walking is the most underrated fat loss tool for men over 40.

It burns fat without spiking cortisol, improves insulin sensitivity, and doesn't interfere with recovery.

10,000 steps > another HIIT session that leaves you wrecked for three days.

Low-intensity movement compounds daily and actually works long-term.


The fix (90 days):

• Heavy compound training 3-4x/week
• 8,000+ daily steps
• 1g protein per pound of body weight
• Cut liquid calories
• Get testosterone + full hormone panels
• Prioritize sleep (7-8 hours)

Do this for 90 days and your body composition transforms.


If you're an executive over 40, gaining belly fat despite training, and ready to actually fix it:

💬 DM "BELLY"

I'll show you the exact protocol to drop 20-40 lbs in less than 3 hours per week.

Chief Health Officer | I help CEOs & founders drop 20-40 lbs and optimize hormones using science-backed protocols without sacrificing their business | Trusted by 500+ executives @ Amazon, Meta, Tinder, Shopify, Accenture

Adele lost 100 lbs and people hated her for it.

Not because of how she looked.

Because she threatened their identity.

When Adele was bigger, her fans could say: "She's comfortable with who she is."

Now that she's thriving? Suddenly she's "trying too hard," "lost her realness."

The truth: She got better. And they couldn't stand it.

Twitter was flooded with hate. Reddit threads calling her "fake." Her transformation threatened the narrative people had of her.

Her transformation was a mirror.


When people saw Adele level up, they saw themselves staying the same.

And that's uncomfortable.

So they attacked her to protect their own choices.

This is why most people stay mediocre.

Not because they can't change.

Because their environment punishes change.


Here's what's actually true:

Most people wait for permission.

Winners don't.

Personal ownership isn't selfish. It's responsibility.

The best version of you will always threaten the worst version of them.

If people hate you for leveling up, that's their journey, not yours.


💬 DM "LEVEL"

I help executives build sustainable transformation: drop 20-40 lbs, optimize hormones, and actually keep it off.

Study Ronaldo.

Not Bryan Johnson.

Ronaldo is 40. Biological age: 29.
Johnson is 48. Biological age: 36.

Yet Ronaldo dominates stadiums while Johnson hides in a lab measuring his own decay.

One proves it through dominance. The other through over obsession.


Ronaldo's System:

• Paleo diet
• Sleep 8-9 hours
• Family dinners
• Time with his kids
• Purpose
• Competition

His philosophy: Dominate through discipline.

Result: Strong. Vital. Serial winner at 40.


Bryan Johnson's System:

• 100+ supplements daily
• Biomarkers tracked obsessively
• Sleep devices
• Avoiding sunlight
• Biohacking lab full of equipment

His philosophy: Control everything because you're terrified of losing it.

Result: Biological age 36. Over obsessed. Not living.


In short:

Bryan optimizes because he's afraid.

Ronaldo performs because he's built to win.


Here's the problem most high-performers face:

Your competitors bought the lie.

They're wasting 10 hours a week listening to biohacking podcasts, taking 100 supplements and terrified that one missed metric will destroy them.

While you could be executing the 5 fundamentals and exercising for 90 minutes per week.

That's not just more efficient. That's the competitive edge that separates winners from the scared.


What actually works:

• Sleep 7-8 hours
• Eat real food (paleo style)
• Lift heavy 3-4x/week
• Move 10,000 steps
• Show up consistently

My clients using this?

They drop 20-40 lbs, build muscle, think sharper, close bigger deals, and improve all their bloodwork numbers.

Because consistency in these 5 areas optimizes their hormones, improves insulin sensitivity, and stabilizes cortisol, which is where real performance comes from.

They perform like Ronaldo. They don't over-obsess like Johnson.


The biohacking industry profits off your fear.

Ronaldo profits off your discipline.


Nobody wants to live forever overanalyzing data.

We all want to perform like Ronaldo at 40: Strong. Sharp. Unstoppable. Winning.


If you're an executive ready to dominate like Ronaldo:

💬 DM "DOMINATE"

I'll show you the system to perform at 40 like a champion and drop 20-40 lbs without sacrificing your business.

Most people don’t age.

They just let themselves go.

It’s not genetics.
It’s not bad luck.
It’s years of poor choices catching up.

People blame aging for:

• Low energy
• Joint pain
• Slower metabolism
• Brain fog

But the truth?

• Poor diet = chronic inflammation.
• No training = muscle loss and weakness.
• Bad sleep = accelerated aging.
• High stress = low testosterone, rapid decline.

Some 40-year-olds look and move like they’re 60.
Some 60-year-olds are in better shape than 30-year-olds.

It’s not about age.
It’s about how you treat your body.

The fix?

• Strength train 3-5x per week.
• Eat for longevity (protein, micronutrients, whole foods).
• Optimize sleep like your life depends on it.
• Manage stress before it destroys you.

Most people let time break them down.
The elite engineer their health.

Aging is optional.

Which side will you choose?


If you're an executive or founder over 40 who refuses to accept decline as "normal":

💬 DM "PERFORM"

I'll show you the exact system my clients use to drop 20-40 lbs and optimize their hormones, without sacrificing their business.

If I had to lose 30 lbs in 60 days

No pills.
No fads.
Just results.

Here’s exactly what I’d do:


1. Eat the same meals every day

Most people fail from decision fatigue.
I’d simplify everything.

Breakfast:
• 4 eggs
• ½ avocado

Lunch:
• 6 oz chicken
• 1 cup white rice
• Steamed broccoli

Dinner:
• 8 oz salmon
• Roasted veggies
• Olive oil drizzle

Snacks:
• Whey protein
• Handful of almonds

Repeat daily.


2. Fast every morning

Push breakfast back until later in the day. 

Just black coffee and water.

This keeps insulin low and burns fat faster.

I’d eat in a 6–8 hour window.

No late-night snacking. Ever.


3. Walk like it’s my job

10k–15k steps per day. Minimum.

Walking torches fat and lowers cortisol.

It also preserves muscle.

I’d walk after every meal.

And do walking meetings.


4. Lift heavy 3x per week

Forget cardio marathons.

Muscle drives metabolism.

• Squats
• Deadlifts
• Pushups
• Pull-ups

3–4 sets. 6–12 reps.

Every session is full-body.


5. Cut the junk ruthlessly

No alcohol.
No liquid calories.
No processed snacks.
No cheat meals.

60 days.
Full discipline.
Then reassess.


If you're an executive or founder over 40 who wants a system built around your biology, not just a generic plan:

💬 DM "BODY"

I'll show you how my clients drop 20-40 lbs without sacrificing their business.

You don't need to run to lose fat.

Here are 7 ways to drop 20-40 lbs without cardio:


1. Lift Heavy 3-4x Per Week

Strength training preserves muscle while you lose fat.

Every pound of muscle you keep burns 6 calories per day at rest (not huge, but it adds up).

More importantly: heavy lifting improves insulin sensitivity, which is critical for fat loss after 40.

Squats, deadlifts, rows, presses. 45 minutes. Done.


2. Prioritize Protein (1g Per Lb of Goal Weight)

Protein has a 20-30% thermic effect; your body burns calories digesting it.

It also preserves muscle and keeps you full.

Most people under-eat protein and wonder why they're always hungry.

Target: 150-200g per day if you want to lose 20-40 lbs.


3. Fix Your Sleep (7-9 Hours)

Poor sleep ruins fat loss by spiking cortisol and increasing hunger hormones (ghrelin).

You'll crave sugar, overeat, and store fat, especially around your belly.

Most people treat sleep like it's optional.

It's not. It's the foundation.


4. Use Intermittent Fasting (16:8 Window)

Eating within an 8-hour window makes it easier to stay in a calorie deficit.

It also improves insulin sensitivity and reduces inflammation.

Not magic, just a tool that makes fat loss easier.

Eat 12pm-8pm and drop 20-40 lbs without tracking calories.


5. Walk 10-15K Steps Daily

Low-intensity movement burns fat, lowers cortisol, and doesn't interfere with recovery.

It's also easy to fit into your day (walking meetings, phone calls, lunch breaks).

No need for cardio torture. Just move more.


6. Optimize Your Hormones

If your testosterone is below 600 ng/dL, fat loss will be harder.

If your cortisol is spiking all day, you'll store belly fat no matter how clean you eat.

If your thyroid is sluggish, your metabolism is broken.

Fix the biology first. Then everything else works.


7. Take Full Rest Days

Overtraining spikes cortisol, which forces your body to store fat.

Rest days optimize recovery and hormone balance.

Most people think more is better.

Sometimes, less is more.


Bottom line:

You don't need cardio to lose fat.

You need:

• Strength training
• Protein
• Sleep
• Strategic fasting
• Daily movement
• Optimized hormones
• Rest

Fix the biology. The body follows.


If you're an executive or founder over 40 who wants to drop 20-40 lbs without sacrificing your business:

💬 DM "OPTIMIZE"

I'll show you the exact system my clients use to lose fat, optimise hormones, and reclaim their energy, without running a single mile.

(Results guaranteed or you don't pay)

I help CEOs & founders drop 20-40 lbs and optimize hormones using science-backed protocols without sacrificing their business | Trusted by 500+ executives at Amazon, Meta, Tinder, Shopify & Accenture

48 fast fitness cheat codes I wish I knew in my 20's:

1) Stop drinking alcohol
2) Swap sugary snacks for protein bars or fruits.
3) Morning sunlight sets your internal clock and improves metabolism.

4) Use interval training to burn more fat in less time.
5) Don’t skip leg day—it boosts overall metabolism.
6) Walking daily beats occasional intense cardio.

7) Stretch 10 mins daily to dramatically reduce injury risk.
8) High-protein breakfast curbs cravings all day.
9) Regularly switch your workout routine every 4-6 weeks.

10) Cold showers boost mood and recovery.
11) Compound exercises build more muscle in less time.
12) Always warm up dynamically, not just static stretching.

13) Chewing slowly can reduce calorie intake by 15-20%.
14) Magnesium improves sleep quality and muscle function.
15) Standing desks can burn extra calories effortlessly.

16) HIIT burns calories long after you're done training.
17) Fiber keeps you fuller longer—aim for 25-30g daily.
18) Walk 5 mins every hour of sitting to improve metabolism.

19) Meal prepping once a week saves hours and calories.
20) Keep healthy snacks visible; hide junk food.
21) Sauna sessions improve heart health and recovery.

22) Omega-3 fatty acids reduce inflammation and boost fat loss.
23) Drinking green tea aids metabolism slightly.
24) Journaling your workouts creates accountability and progress tracking.

25) Intermittent fasting simplifies calorie control.
26) Probiotics improve digestion and nutrient absorption.
27) Natural movements (like walking) improve mood and mental clarity.

28) Resistance bands are underrated travel fitness gear.
29) Eating veggies first curbs overeating at meals.
30) A strong core boosts strength in all lifts.

31) Regular stretching prevents common injuries and boosts performance.
32) Short walks after meals control blood sugar spikes.
33) Music improves workout intensity and duration by up to 15%.

34) Electrolytes maintain hydration and performance.
35) Train your grip strength—it's linked to longevity.
36) Meal prepping once a week saves time and calories.

37) Sun exposure boosts Vitamin D, immunity, and mood.
38) Tracking waist measurements is better than scales.
39) Balance strength training and cardio weekly for best results.

40) Short bursts of HIIT torch fat quickly.
41) Take 5-minute breaks hourly for posture and productivity.
42) Gut health improves nutrient absorption and mood.

43) Strength training protects bone density and metabolism as you age.
44) Dark chocolate (70%+) curbs sweet cravings effectively.
45) Limit intense workouts to 3-4 times a week for best recovery.

46) Chia seeds pack fiber and keep hunger away.
47) Micro-workouts (5-10 mins) beat procrastination.
48) Form beats weight—lift lighter until technique is perfect.

If you're an executive or founder over 40 who wants to drop 20-40 lbs and optimize your hormones without sacrificing your business:

💬 DM "OPTIMIZE"

(Results guaranteed or you don't pay)

If I woke up 45 lbs overweight… 

Below would be the grocery list, meals, workouts, and routine I'd use to get my body back in 90 days:


1) Grocery List

Proteins:

• Chicken breast
• Turkey breast
• Lean beef
• Salmon or white fish
• Eggs
• Greek yogurt (plain, low-fat)
• Cottage cheese

Carbs:

• White potatoes
• Sweet potatoes
• Oats
• Rice (brown or white)
• Quinoa

Veggies:

• Broccoli
• Spinach
• Brussels sprouts
• Beets
• Mixed greens (for salads)

Fats:

• Olive oil
• Avocados
• Nuts (almonds, walnuts—in moderation)

Others:

• Berries (blueberries, strawberries)
• Apples
• Coffee (black)
• Spices (garlic, turmeric, pepper—for flavor without calories)
• Supplements: Creatine, vitamin D, magnesium, omega-3s

Shop once a week and stick to the store perimeter.

The rest is just processed junk.


2) Meals

Breakfast (400-500 cal, 40-50g protein):

• 4 eggs scrambled with spinach + 1 cup oats + black coffee

Lunch (500-600 cal, 50g protein):

• Grilled chicken breast (6oz) + white potatoes (medium) + broccoli + olive oil drizzle

Dinner (500-600 cal, 50g protein):

• Baked salmon (6oz) + quinoa (1 cup cooked) + mixed greens salad with olive oil

Snacks (200-300 cal each, 20-30g protein):

• Greek yogurt with berries
• Cottage cheese + apple
• Protein shake (if needed, post-workout)

Daily Protocol:

• Drink 3-4 liters of water daily.
• No snacking after 7pm.
• One high-carb day every 2 weeks for a reset (add extra potatoes or rice).
• When fat loss plateaus, drop 100 calories/day for a week.
• Skip the alcohol because it poisons progress.


3) Workouts

• Prioritize weights over cardio.
• Lift 45-60 min, 4-5x/week.
• Focus on compounds to build muscle and boost metabolism.
• Split: Push/Pull/Legs (repeat).

Push Day:

• Bench press: 3x8-12
• Overhead press: 3x8-12
• Tricep dips: 3x10-15
• Lateral raises: 3x12-15

Pull Day:

• Deadlifts: 3x6-10
• Pull-ups or rows: 3x8-12
• Bicep curls: 3x10-15
• Face pulls: 3x12-15

Leg Day:

• Squats: 3x8-12
• Lunges: 3x10/leg
• Calf raises: 3x15
• Leg press or extensions: 3x10-15
• Add 1-2 short HIIT sessions/week (10-15 min sprints or skipping) if needed.

Progressive overload:

• Increase weight/reps each week.
• Deload every 6 weeks to recover.


4) The Routine

This ties it all together for sustainability.

Daily:

• 7-8+ hours sleep
• 10k steps (walk outside for sunlight and mental clarity)
• Morning sunlight (15 min) to set circadian rhythm
• Diaphragmatic breathing during workouts for core stability

Weekly:

• Train 3-5 days
• Meal prep Sundays
• Track progress: Weigh-in weekly, photos monthly
• Supplements: Creatine (5g/day), vitamin D (if deficient), magnesium for recovery

________

If you're over 40, 20lbs+ overweight, and you want the exact system to get your body back without guessing:

💬 DM "BODY"

I'll show you how to execute this protocol and adapt it to your schedule, work stress, and metabolism.

Your low testosterone makes you weak. 

Most men ignore the signs.

• Fatigue
• Hair loss
• Low sex drive
• Stubborn belly fat

Low testosterone is stealing your strength, confidence, and energy. 

Here's how to fix it:


1) Eat These Three Foods Together

• Brazil nuts (selenium)
• Sardines (omega-3s)
• Pumpkin seeds (zinc)

All three are involved in testosterone production. 

Do they work better together? Maybe. 

But if your sleep is garbage and you don't train, food won't fix it.

Foundation first.


2) Use Hot-Cold Therapy

Cold exposure temporarily raises cortisol, then your body adapts. Saunas have cardiovascular benefits.

Neither will "balance hormones" on their own. They're supplements to sleep and training, not replacements.


3) Train at the Right Time

Testosterone peaks in the morning. 

But that doesn't mean morning training produces more testosterone.

The truth: Heavy lifting raises testosterone regardless of time. 

Consistency beats timing.

Train when you'll actually show up.


4) Sleep Like a King

Testosterone is made while you sleep.

To maximize it:

• Magnesium glycinate before bed
• Room at 65°F
• No screens an hour before bed

This is the only point that's 100% non-negotiable. 

Most men sabotage everything here.


5) Natural Testosterone Boosters

Your body doesn't "adapt" to supplements in a week. That's bro-science.

The reality:

• Ashwagandha: Helps with stress, modest effect
• Tongkat Ali: Some research, limited
• Boron: Involved in T metabolism, small effect
• Cistanche/Fadogia: Use caution (Fadogia has toxicity concerns)

Consistency matters more than rotation. 

And supplements only work if sleep, training, and stress are handled first.


6) Remove Hidden Testosterone Killers

"Toxins cut testosterone in half" = fear-mongering.

What's real:

• Filter your water (removes contaminants)
• Minimize plastics (endocrine disruptors are real)
• DIM/calcium d-glucarate: Modest effect on estrogen metabolism
• Read your personal care labels

Good practice. But sleep, training, stress, and calories matter 100x more.


7) Eat Carbs at the Right Time

Post-workout carbs lower cortisol and support recovery.

Does this "free up testosterone"? 

Indirectly, by lowering cortisol. It's not a direct T boost.

Smart strategy if calories are adequate. Useless if you're starving yourself.


Here's the real stack:

• Sleep 7-8 hours
• Train heavy 3-4x/week
• Manage stress
• Eat enough calories
• Get bloodwork

Everything else is noise.


If you're over 40 and tired of low energy, weak performance, and declining testosterone:

💬 DM "TESTOSTERONE"

I'll show you how to rebuild your energy, strength, and hormones using real science.

(We start with bloodwork to know exactly where you are.)

Most men feel like sh*t by 40.

But these 5 habits reverse everything:

Here’s how they work:


You think “just getting older” is normal.

You’re wrong.

Most men feel terrible by 40, but it’s not age (it’s habits).

Here’s what to do:

• Notice recent belly growth.
• Look at your dad’s health path.
• Check your current energy levels.
• Track mood swings and irritability.

You’re not doomed to decline. You can change your story.

Here’s how:


What to never do when you want to age well and why. (If you get this wrong, you’ll feel older than you are.)

Sleep quality tanks after 35.

Stress and habits wreck recovery time.

• Stick to a sleep schedule
• Sleep 7-9 hours every night
• Keep bedroom cold and dark
• No screens one hour before bed

Sleep is the greatest form of meditation.


The easiest way to upgrade your health is to fix your food.

Most men eat like teenagers.

Convenience trumps health every time.

Here’s the fix:

• Eat protein at every meal (30g+)
• Drink water, not liquid calories
• Add vegetables to two meals
• Plan tomorrow’s food tonight

Food is fuel.

And small changes power big transformations.


There are millions of men who skip exercise…

But only a few thrive after 40.

Learn how to leverage movement to unlock energy:

Your body craves movement daily. We evolved to hunt, not sit still.

• Walk 8,000 steps daily
• Lift weights twice weekly
• Stand up and move every hour
• Stretch for five minutes after waking

Motion creates emotion.

Strong bodies build strong minds.


How to manage stress like a high performer 
(without quitting your job or moving to the woods).

• Breathe deeply for one minute hourly
• Schedule daily worry time
• Say no to non-essentials
• Create morning quiet time

Stress management isn’t soft. It’s the key to peak performance.


If you want to feel great at 40 and beyond, then you must master these five habits.

Reverse the damage with this plan:

• Prioritize sleep above entertainment
• Eat protein before carbs
• Move every single day
• Manage stress like your life depends on it
• Track weekly progress in a journal

Men who win at 40 play the long game.

Start now.


If you're an executive or founder over 40 who wants a system built around your biology, not just a generic plan:

💬 DM "FIT"

I'll show you how my clients drop 20-40 lbs without sacrificing their business.

Alex came to me at 42. 

Built a thriving finance firm. 

But his body was telling a different story.

He trained hard. Ate "healthy." 

Yet he was exhausted, soft around the edges, and running on fumes.

He'd tried everything: 

• Discipline. 
• Strict meal plans. 
• Personal trainers.

Nothing stuck.


Here's what he didn't realize: His body was working against him.

Testosterone tanked. Cortisol spiking all day from stress. Sleep was wrecked. 

High performers think discipline fixes everything but at a certain level, discipline without direction just burns you out.

So we rebuilt him from the ground up:

We didn't guess. 

We tested his bloodwork and optimized his hormones. 

We didn't force rigid meal plans. We built nutrition around his schedule, not against it.

We didn't rely on motivation. We engineered systems that didn't require willpower.


9 months later:

• Testosterone +29% (490 → 633 ng/dL)
• 30+ lbs of fat gone (185 → 155 lbs)
• 5–7 lbs of muscle built
• Sharper mind. Clearer focus. Higher drive.
• Energy level: Back to his 30s

This is what happens when you fix biology, not just behavior.

Most executives keep trying harder with the same broken approach. The elite fix what's actually broken.

Alex stopped trying to "fit fitness in." He made it part of his operating system. Now he leads from strength, not survival.

Success means nothing if your body can't sustain it.


If you're a founder or executive over 40 running on fumes despite your discipline:

💬 DM "ELITE"

I'll show you exactly how we will rebuild your hormones, drop 30+ lbs, and build a system that actually lasts, without motivation or guessing.

You don't gain weight at home.

You gain it on the road.


And if you're a VP traveling 50+ days/year? You already know this.

The problem isn't the food or your schedule.

It's what travel does to your sleep and cortisol.


Every flight spikes stress hormones. Poor sleep follows. 

Then your appetite skyrockets and your willpower crashes.

So that pasta dinner?

You're not just eating more calories, you're eating them when your body is primed to store them.

Sound familiar?


235 lbs, exhausted after every trip, watching the "business body" get worse every quarter.

I've coached PE investors traveling 200+ days/year who stay lean.

One client: 235 lbs → 203 lbs in 90 days. Still traveling 180 days/year.


We fixed three things:

→ A calorie control system that works in Michelin-star restaurants
→ A sleep protocol that resets circadian rhythm across time zones
→ A cortisol management system that takes 15 minutes/day


The weight loss came from the calorie deficit.

But the reason he could sustain it?

Better sleep, lower stress, stable appetite.


Most executives wait for travel to slow down.

Travel doesn't slow down.

The executives who stay lean on the road? They don't wait. They build a system that works despite the chaos.


If you're traveling 50+ days/year and want the system:

💬 DM "TRAVEL"

Taking on 2 traveling executives this month.

If I woke up 30 lbs overweight tomorrow…

With 60 days to fix it or lose everything…

Here's exactly what I'd do to get my body back:


1. Simplify Nutrition

Eat the same meals daily:

Breakfast: 4 eggs + ½ avocado
Lunch: 6 oz chicken + white rice + broccoli
Dinner: 8 oz salmon + roasted veggies + olive oil
Snacks: Whey protein, almonds

No thinking required.


2. Fast Every Morning

Eat in a 6-8 hour window. Black coffee/water until noon.
Keeps insulin low, burns fat faster.
No late-night snacking. Ever.


3. Walk 10-15K Steps Daily

After every meal. During meetings.
Torches fat, lowers cortisol, preserves muscle.


4. Lift Heavy 3x Per Week

Full-body sessions: Squats, deadlifts, push-ups, pull-ups.
3-4 sets, 6-12 reps. 45 minutes. Done.


5. Cut the Junk

No alcohol. No liquid calories. No processed snacks.
60 days of discipline. Then reassess.


This protocol works, but only if your body cooperates.

If you're an executive or founder over 40, here's what most people miss:

→ Hormone optimization (testosterone, cortisol don't fix themselves with chicken and squats)
→ Real-time adjustments (for stress, travel, life chaos)
→ Accountability (when motivation runs out at week 6)

Most people follow protocols for 2-3 weeks.

The elite have systems that last.

You need precision, not persistence.


If you're an executive or founder who wants a system built around your biology, not just a generic plan:

💬 DM "BODY"

I'll show you how my clients drop 20-40 lbs without sacrificing their business.

(Results guaranteed or you don't pay)

Eight years ago, I was filling vending machines.

Broke.

Driving a van through industrial estates.

I remember smiling.
Not because I liked the job, I hated it.
I smiled because I knew it was temporary.
I knew where I was going… even if no one else did.

That’s what people don’t understand about belief:

It’s not motivation.

It’s quiet certainty, when you look around at nothing…
and back yourself anyway.

I didn’t have investors.
I didn’t have luck.
I made one decision:

Bet on the man I hadn’t become yet.

Today, I work with leaders
Men who run companies, teams, empires.
And here’s what I’ve learned:

Most don’t burn out.
They back down.

They lose belief before they lose ability.
They build everything around them…
But stop building the man within.

Here’s what vending machines taught me:

• You don’t need motivation – you need direction
• You don’t need permission – you need conviction
• You don’t need the right moment – you need the right identity

Self-belief isn’t loud.
It’s not affirmations or slogans.

It’s loading chocolate bars at 5AM…
and knowing you won’t be there forever.

I live in Dubai now.
I work with the top 1%.
And I’m only getting started.

If you’re in a season where no one sees it yet…

Good.

That’s where the real ones are made.


If you're in that season and ready to rebuild yourself:

💬 DM "HEALTH"

I'll show you how to reclaim your edge and drop 20-40 lbs without sacrificing your business.

Get told you're pre-diabetic by your doctor?

Here's how to reverse it in 90 days.

Your 3pm crash isn't aging.

It's blood sugar dysregulation.

And it's costing you.

Here's what to watch for:


1/ Afternoon energy crashes 

Blood sugar spikes after meals, then crashes. 

You're grabbing coffee instead of closing deals.

Fix: Protein + fiber at every meal. Swap bread for lentils. Eat carbs with fat or protein, never alone.


2/ Constant hunger after eating 

Insulin resistance = glucose stays in bloodstream = your brain thinks you're starving.

Fix: Whole proteins at every meal + healthy fats. Satiety that actually lasts.


3/ Stubborn belly fat 

Ring around your midsection drives inflammation and worsens insulin resistance.

Fix: Lift heavy 3x/week + daily walks. Resistance training is the primary driver.


4/ Brain fog in meetings 

Glucose fluctuations = inconsistent cognition = you miss opportunities.

Fix: Cut sugary drinks. Replace fast carbs with slow ones (lentils, steel-cut oats, whole fruit).


5/ Frequent night urination 

Your kidneys are flushing excess glucose. Get tested.

What to test:

• Fasting glucose (<100 mg/dL)
• Fasting insulin (<2-5 µIU/mL, red flag >8-10)
• A1C (5.7-6.4% = prediabetes)

Fasting insulin is your early warning system. Test it.


The fix (90 days):

• Resistance training (most effective)
• Daily walking
• Protein + fiber at every meal
• Fasting insulin test
• Cut liquid carbs


If you're an executive over 40, crashing at 3pm, and it's affecting your performance:

💬 DM "HEALTH"

I'll show you the exact tests, how to read them, and the system to reverse this before it becomes prediabetes.

Today I turned 31.

7 years ago, I quit my corporate job.

Everyone thought I was insane.


Friends, family, people who knew me, they all said the same thing: "You'll be back."

I didn't want a paycheck. I wanted to build something.

So I left to start my online health coaching business.

Year 1: I went broke.

Started filling vending machines at 4am. Worked 12 hours. Built my business at night.


The opinions got worse.

"It'll never work out."

"You should have stayed."

"You're wasting your time."

But I didn't listen.

I made the hard choice once. I wasn't going to make the easy choice and quit.


2020 hit. My business picked up.

Last 5 years: I've built a global health coaching business helping leaders from billion-dollar companies.

Traveled 40+ countries. Live in Dubai. Work with executives worldwide.


Here's what I learned:

Hard choices create easy lives.

Easy choices create hard lives.


In 2018, the hard choice was leaving security. The easy choice was staying comfortable.

If I'd chosen comfort, I'd still be stuck, unfulfilled, and in my eyes, a failure.


This applies to your health too.

Hard choice: Change your identity. Build systems. Stay consistent when nobody's watching. Optimize your biology.

Easy choice: Skip the gym. Eat garbage. Procrastinate. Stay comfortable.


Most people choose easy. Then wonder why their life is hard.

They're overweight, tired, weak, uninspired.

The executives who choose hard first? Their life becomes easy.

Energy. Clarity. Conviction. Results.


The gap between where you are and where you want to be isn't luck.

It's the choices you make when nobody's watching.


If you're ready to choose hard:

💬 DM "HEALTH"

I'll show you the system to drop 20-40 lbs, optimize your hormones, and reclaim your edge.

If I woke up 45 lbs overweight…

Here's the exact system I'd use to get my body back in 90 days:


Nutrition (Non-negotiable):

• Proteins: Chicken, turkey, salmon, eggs, Greek yogurt 
• Carbs: Potatoes, oats, rice, quinoa 
• Veggies: Broccoli, spinach, brussels sprouts
• Fats: Olive oil, avocados, nuts (moderation)


Meals:

• Breakfast: 4 eggs + spinach + 1 cup oats
• Lunch: 6oz chicken + potatoes + broccoli
• Dinner: 6oz salmon + quinoa + salad
• Snacks: Greek yogurt, cottage cheese, protein shake


Rules:

• 3-4L water daily
• No eating after 7pm
• One high-carb day every 2 weeks
• No alcohol (it tanks testosterone and kills recovery)


Training (Where transformation happens):

• Lift 3-4x/week (45-60 min)
• Push/Pull/Legs split
• Prioritize compounds (squats, deadlifts, bench press)
• Progressive overload each week
• 1-2 short HIIT sessions/week (optional)


Recovery (The difference maker):

• 7-8+ hours sleep (non-negotiable)
• 10k daily steps
• 15 min morning sunlight
• Supplements: Creatine, vitamin D, magnesium


The result:

• 30 lbs fat loss + 5-10 lbs muscle + sustained energy.
• 90 days. Full commitment.


One of my clients: 48-year-old CEO.

Started: 225 lbs, no energy, losing strength.

90 days of this system: 195 lbs, 8 lbs muscle gained, back to dominating the gym.

Still ran his business.
Still closed deals. 
Still showed up for his kids.
This works.


Looking to help 3 high performers drop 20-40 lbs and optimize their hormones in less than 3 hours per week.

Not everyone qualifies (you need full commitment).

💬 DM "FIT"

If you're serious, I'll show you exactly how my clients do this.

You're not failing at health because you lack discipline. 

You're making the same 5 mistakes every high-performer makes.

I just published a new video breaking down these mistakes after coaching 500+ executives.

These aren't the obvious ones.

They're the hidden patterns keeping you stuck in the same cycle: 3 months on, 3 months off, never sustaining what works.

Mistake #5 is the most important, and the one almost no one talks about.

Watch the full breakdown here 👇

https://lnkd.in/ehEq2JVt

Still counting calories like it’s 2012?

Here’s how smart people lose fat instead:


1. Move more outside the gym

• Aim for 7,500+ steps
• Walk meetings > seated ones
• Take stairs, not elevators
• More movement = more fat burn


2. Use the clock, not a calculator

• Try 16:8 intermittent fasting
• Eat from 10AM–6PM only
• Cuts 300–500 calories naturally
• Easy to follow. Hard to mess up.


3. Fix your food choices

• 50% of your plate = vegetables
• Eat fiber = full, not fat
• Low calorie. High volume.
• Simple. Effective. Underrated.


4. Water before every meal

• Drink 1 glass before eating
• Cuts portions by 13%
• Boosts metabolism by 24–30%
• Zero effort. Huge payoff.


5. Prioritize protein—30g minimum

• Protein burns 20–30% on digestion
• Carbs? Just 5–10%
• More protein = more fat loss
• Every meal. No excuses.


6. Sleep 7–8 hours a night

• Poor sleep = more hunger
• Ghrelin rises. Leptin crashes.
• Tired body = fat-storing machine
• Sleep is fat loss fuel.


7. One plate. No seconds.

• Eat. Wait 20 minutes.
• Let your brain catch up
• Satiety kicks in late
• Don’t chase taste. Chase results.


Stop counting calories.

Start building systems.

If you're an executive who wants to drop 30-40 lbs without tracking every meal:

💬 DM "SYSTEM"

(Results guaranteed or you don't pay)

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Oliver Anwar

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The Battle

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