Nate Morse

APEX Conversion

I'm Nate Morse, founder of the APEX Conversion System. I've been helping revolutionary business leaders use LinkedIn to enjoy greater success with clients for over seven years. I have principles and methodologies that have been tested and found to work, and I also do data research so you know what the opportunities are. With my help, you can move from guesswork to predictable success.

Founder

As a LinkedIn Strategy Consultant, I specialize in helping organizations maximize their visibility and presence on the platform. My strategies involve creating an engaging profile, setting up campaigns to reach target audiences, and promoting brand awareness through effective content creation. Additionally, I provide guidance on how to use analytics to measure success. My expertise also enables me to identify trends in the industry that could benefit from specific strategies or changes in approach. 



With my help, businesses can get the most out of their time on LinkedIn and use it to effectively reach their target market while also building brand awareness. I strive to provide effective solutions that will drive results by increasing website traffic, boosting leads, and generating more sales.

Linkedin Strategy Consultant

Leverage knowledge of A/B testing and optimization techniques, as well as web analytics, to ensure maximum effectiveness of our online marketing campaigns and proprietary growth methodology.

Conversion Specialist

Take advantage of our cutting-edge A/B testing and optimization skills, combined with web analytics expertise to guarantee the highest performance of all our online marketing strategies and exclusive growth processes.

Conversion Engineer

InteractRV

Head of Growth

RVingPlanet

While other RV websites may have lots of RVs for sale, RVingPlanet has literally EVERY RV available from every manufacturer!

As you research for the perfect RV and find it, then shop RVs for sale from trusted RVingPlanet approved dealerships.

The RV model and dealership reviews come from people just like you. No gimmicks no false advertising. Just the real deal.

Compare RVs, add to favorites, download FREE RV lifestyle checklists and guides, and much more!

Director

Redemption Threads

Sales and Marketing

incuba8LABS

Intern

Victory Laps

Midland Ford Lincoln

New & Used Sales, Leasing

AT&T

Sells all products and services offered by the Company. Meet all sales objectives. Handle all administrative aspects of the sale including: completing customer contracts and warranties, pulling products from inventory, accepting customer payments and filing the completed orders. Maintain strong knowledge of all Company products, accessories, pricing plans, promotions, and service features. Maintain knowledge of competitive offers and provide critical market feedback to the Store Manager regarding local competition and product/service needs. Handle service inquiries from customers. Provides efficient, courteous customer service and assistance in all aspects of product offerings and services.

Assistant Manager

A few results I've delivered to my clients:

1. Added $100K+ to their revenue
2. Initiated 100+ qualified convos/month
3. Added $40k revenue in the 30 days
4. Added $25k revenue in 90 days
5. Delivered 600+ qualified conversations over 6 months

I have also helped others craft and test new offers, market research, discover new markets, and create GTM (Go To Market) Strategies that drive bottom line results.

Everyone knows LinkedIn is the best way to grow your business right now.

But it has it its challenges...

My outreach services make this easier.

Click my featured link to learn more.

Most people don’t realize LinkedIn is quietly shifting from a content-first platform to a *conversation-first* one.

Here’s what that means for you:

You might be focused on boosting content reach… but LinkedIn is now prioritizing *comment ranking* and *private engagement signals* more than ever.

This means high-quality comments, DMs, and who shares your post carry more algorithm weight than the copy in your hook.

So the problem?  
You’re optimizing for visibility… in a system that’s now rewarding *dialogue*.

Your posts are solid. But if they’re not sparking conversations, they’re not moving the needle.

That’s why content alone doesn’t convert anymore.

It’s not about how many people *see* your post.

It’s about how many people *respond* to it.

Are you triggering the right DM convos?
Are your comments driving leads back to you?
Are you building content designed to *engage*, not just announce?

At APEX Conversion, we engineer systems that use content as a *conversation starter*, not a broadcast.

Because conversations close clients.

Not impressions. Not likes.

This is how we help growth-focused business owners turn content into conversion assets—and make LinkedIn work like a sales platform, not a social feed.

Want to see how we’re helping clients drive 5 to 10 qualified conversations a week—without begging for attention or tricking the algorithm?

Click the link in my featured section.

Close 23% More Sales with Scientific B2B Growth | Make every conversation profitable with conversion-tested messaging | Click my featured link for a Free Data-Backed Strategy Session ↓

No alternative text description for this image

What would happen if you started hearing “Yes” from the right people on LinkedIn?

Not “Yes, I’ll think about it.”

Not “Yes, let’s connect.”

I’m talking about “Yes, send me the details. I’ve been waiting for something like this.”

Most people never hear that.

Not because their offer sucks.

Not because they’re not smart or capable.

But because they’re playing the wrong game.

They post vague content and hope the algorithm saves them.

They send templated messages and wonder why there's silence.

They confuse visibility with demand.

Here’s the real issue:

You’re not getting “Yes” because your positioning is unclear.

Your messaging doesn’t hit.

And your outreach is built on assumptions, not strategy.

That’s the gap I fix.

We build systems that make “Yes” repeatable. Predictable. Scalable.

We engineer your profile to attract decision-makers.

We craft messaging that makes people stop scrolling and start replying.

We deploy strategic outreach that respects your audience and still converts.

It’s not about hacks. It’s not about trends.

It’s about understanding what your market *actually* needs to hear—and saying it in a way that makes you the only option.

That’s how my clients go from ignored to in-demand.

One “Yes” at a time.

If you’re tired of guessing why people won’t buy, I can help you get real answers—and better ones.

What would happen if you just said “Yes.” more often?

Yes to putting your expertise in front of more people.  
Yes to following up even if you might get ignored.  
Yes to building relationships instead of chasing likes.  
Yes to refining your messaging until it actually connects.  

The biggest shift most businesses need isn’t another strategy.  
It’s commitment.

Too many sit in the loop of “thinking about it.”  
They study frameworks, fiddle with messaging, wait for perfect timing.  
They want results, but only with zero risk, zero discomfort, and zero rejection.  

And that’s why they stay stuck.  

Because progress doesn’t wait for permission.  
It rewards the ones willing to show up, test, adjust, and keep going.  

Every big win I’ve had came from a small, imperfect action I said yes to.  

Said yes to launching when it wasn’t perfect.  
Yes to outreach that felt uncomfortable.  
Yes to building systems instead of chasing quick wins.  

Growth doesn’t happen in theory.  
It happens in motion.  

So if you’ve been waiting for clarity...  
Waiting for a sign...  
Waiting for the “right” time...  

This is it.  

Say yes.  
Step forward.  
Build momentum.  

P.S. Want to see how we build messaging, outreach, and systems that actually convert? Click the link in my featured section.

BLACK FRIDAY - Founding Member Invite

"The guy I hired sends 6,000 LinkedIn messages a month. Their messages make me cringe..."

That's what a client told me this week.

Here's what I told him...

"You're burning through your entire market with spam. 

Imagine if you did it strategically, you'd book MORE calls with BETTER prospects without destroying your reputation."

That conversation is why we built War Table Arena.

For years, I've run LinkedIn campaigns as a done-for-you service for $10k+. 

But most people can't afford that.

So I am making the same system more accessible:

War Table Arena = 3 things:
1. LinkedIn execution that doesn't feel like spam (Content Mavericks + LinkedIn Legion)
2. Competitive positioning that makes you stand out
3. Community to test your messaging BEFORE you send it

BLACK FRIDAY FOUNDER PRICING (Founder Launch):
→ $67/month (locked forever) - regular $99
→ $597/year (locked forever) - regular $1,200

After Cyber Monday, the discount disappears.
(Full breakdown in article)

First 50 founding members shape what this becomes.

If you're tired of "spray and pray" LinkedIn... this is different.

- Nate

How to Win on LinkedIn in 2026 (+ The Strategic Advantage That Changes Everything) Black Friday Founding Member Launch You know my LinkedIn work. The 

Open article: Black Friday Invite - How To Win On LinkedIn In 2026 by Nate Morse • 5 min read

Black Friday Invite - How To Win On LinkedIn In 2026

Creating content for SaaS businesses | LinkedIn Ghostwriter

Most content doesn’t get read. I’ve spent 15 years figuring out how to fix that.
Now, I lead content teams to create content that ranks, converts, and drives pipeline.

Over the years, I’ve gone from writing blogs and newsletters to building the systems behind them. That includes editorial workflows, AI-powered content operations, and distribution playbooks that work across channels. I’ve worked as a content writer, strategist, newsletter writer, and manager, often all at once, and used each role to understand what makes content actually perform.

A few wins I’m proud of:

🏆 Built AI-led content workflows that help content rank in AI Overviews, ChatGPT, Perplexity, and other LLMs

🏆 Created landing page copy that consistently ranks on Page 1 of Google

🏆 Developed interview-driven content across formats, with newsletters achieving CTRs above the 2% industry benchmark

🏆 Built workflow documentation and AI-powered systems to scale content creation across internal teams and client projects

🏆 Wrote cold email and nurture campaigns, with nurture sequences averaging around 30% open rates

🏆 Generated 26 MQLs and 20 SQLs through organic content between Q4 2024 and Q1 2025

🏆 Ran content distribution experiments across LinkedIn, Reddit, and dark social

I’m still learning, still testing, and always curious about what great content can do.

If you're working on a B2B, SaaS, or MarTech content strategy or scaling a content function, let’s connect.

Shalini Murthy

I posted one small success update and suddenly I have 75 profile views!


I’m not sure if people were cheering, quietly curious, or just lurking around… but it honestly made my day.

Whoever you are, thanks for stopping by.

I appreciate all the quiet support. 💗

Director- Content & SEO | Content Strategist | Newsletter Creator

Underrated life hack: Have fun first!


Go to that concert.

Book that table at the restaurant you’ve been eyeing.

Take that vacation. Fly first class if you can.

Do the thing that makes you feel alive.

Because work can wait.  It really can.

If you choose work first every single time, fun becomes something you try to scrape from leftover minutes.

And life was never meant to be lived on leftovers.

We aren't built to earn joy only after we’ve drained ourselves.

We’re meant to spend time with people we love doing things we enjoy.

So here’s your reminder for this week:

Fun is not an interruption. Choose it more often.

Because your work will still be there; your energy won’t!

"Our pipeline is strong, and organic is working really well for us." 

The founder mentioned this to me on the call today

I'm not surprised because the process we build is quite strong. 

And this isn’t a bragging post; I genuinely want to tell you how we do it. 

1. Start with the right keywords 

Find MOFU or BOFU keywords where the intent is obvious and the competition is still beatable. 

Search what people are actually talking about. 

Study the SERP. Note the outlines, topics, content angles, and examples. 

I also use Frase.io. It’s ~$20 and honestly worth it. 

2. Build the outline 

We use AI extensively for ideation and research. 

But we always cross-verify everything with SERP analysis and the actual search intent. 

Once the outline is locked, we don’t deviate. 

3. Create the content (with AI + human input) 

Yes, we use AI heavily for research, for structuring, and for writing. 

But we’re also building small automations to scrape sources and building custom GPTs for clients, basically turning them into online swipe files. 

4. The manual edit is where the magic happens 

No AI. No shortcuts. We read every line. 

Fix the flow. Clear the fluff. Polish grammar and punctuation. 

Add relevant data points. Add product plugs where needed. 

Tighten the narrative. 

5. Send it to design → Add images → Publish Simple. 


So, if organic is a priority for you this year, start by fixing the process. 

Everything else becomes much easier after that.

But if you're a B2B business that can afford to invest in doing this the right way, 

You know where to find me!

Everyone is talking about AEO.

But here’s the truth nobody wants to admit: No one fully understands it yet!


Answer Engine Optimization (AEO) isn’t a single problem you can crack.

And SEO pros and marketers aren’t sitting on secret formulas.

They’re experimenting. They’re testing. 

In other words, AEO is an ongoing process!

But every other day, you’ll see a new blog on "How to crack AEO" or "AEO frameworks that guarantee results."

The truth is, while everyone is focused on shortcuts, the only things that consistently work right now are the fundamentals:

✅ Write with clarity
✅ Solve a real problem
✅ Remove fluff
✅ Structure content for easy scanning
✅ Add proof, examples, and lived experience
✅ Create content that’s actually helpful for humans, not just AI

Because AEO rewards what readers already love.

If you keep focusing on fundamentals, you’ll outperform many content creators panicking about AEO.

AEO will get clearer. Frameworks will emerge.

But until then, the winners are the ones who stick to the basics and execute them better than everyone else.

P.S. I’m confident about this because we apply the same AEO basics for our clients, and their blogs appear in AI Overviews in just a few days.

Every Tom, Dick, and Harry is out here running two businesses. 

And I’m still trying to send the first edition of my newsletter. 😂


How do people do it? 

Asking for a friend... who is definitely me. 😅

The one thing I hate about my job



Putting on my headphones expecting music…

And realizing it’s another meeting.

My playlist is now just me saying, “Can you hear me?” 🤗

taplio

The Battle

Nate Morse

Shalini Murthy

Followers

Posts

Engagements

Likes

Performance ScoreNate Morse's LinkedIn Performance

Performance ScoreShalini Murthy's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Nate Morse

Shalini Murthy

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Nate Morse's LinkedIn Performance

Performance ScoreShalini Murthy's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreNate Morse's LinkedIn Performance