Speaking Up Your Game, LLC

Helped 250+ busy professionals grow their careers, their income and their influence in the workplace by increasing their confidence, skills and credibility when speaking and presenting.  

We offer 4 services:  1) 1:1 Coaching,  2) Team Workshops,  3) Cohort Coaching and 4) Our Signature Online Course to help business professionals and teams maximize their impact with communication.  

We've developed a UNIQUE process for helping you understand the REAL reasons you get nervous and how to transform those nerves into confidence and excitement.

We've developed a 4 PART FORMULA to help you drive more VALUE when you speak and present - to your organization, clients and customers when you speak and present thereby helping you win more business, serve more people, make more money and grow your impact.

We've coached since 2018 and early in our days were rated as one of Thumbtack's Top Professional Public Speaking Coaches for 2019, 2020 and 2021 with 40+ 5 star reviews.

Founder & Business Speaking Coach

Trend Wise Insights, LLC

We help small & medium size businesses leverage their existing data for more actionable insights to grow revenue and margin.  Small businesses have lots of data, but often, it requires a savvy skillset to know how to leverage to bring insights and action 

Examples:  
1) Marketing Analytics - we help ensure Google Analytics is capturing your web traffic data properly to gain more insights to know where you customers are coming from.  H
2) Customer Analytics - discover your best customers so you lean in and grow their accounts.  We also help you uncover who is 'at risk' of churning and why so you can course correct and retain revenue.
3) Sales Analytics - understanding the bottlenecks in your sales process can unlock greater revenue growth.

Chief Insights Guy

Amyris

Lead the analytics and insights team to support our growth with scalable action from insights for 9 different Shopify stores, Klaviyo accounts and Google Analytics accounts.

Lead DTC data platform build project across 9 brands to ingest, transform, join and standardize data to create automated PowerBI dashboards, integrating data from Google Analytics, DTC store and ESP.  

Facilitate the migration and transition for all Ecommerce brands to implementing and adopting Google Analytics 4.

Director, Analytics

Coca-Cola Bottling Company UNITED, Inc.

Primarily responsible for creating scaled and commercialized solutions to help us grow top line revenue and margin by leveraging data.   Includes product recommendation engines, customer clustering, churn modeling, reporting and feedback solutions.

Manager - Outlet Execution and Insights

Key responsibility is ensuring quality advanced analytics and machine learning to transfer outputs to action within the organization.  Build initiatives from pilot to long-term, sustainable processes across channels of Coke United’s business.  
* Winners of 2017 Data Analytics Business Impact Award from the Technology Association of Georgia for implementation of a product recommendation engine.
* Finalist of 2019 Data Analytics Business Impact Award from the Technology Association of Georgia for predictive ordering solution implementation.

Go-to-Market Innovation Manager

Coca-Cola Refreshments

Leverage business analytics to determine, implement and steward the strategies (presenting results) that help Coca-Cola prospect and retain more local market Food Service and Retail Customers.
- Recommended, implemented and commercialized key improvements to customer retention strategy resulting in greater retention of customers as well as increased revenue and profit.  
- Implemented performance management changes for inside sales team that drove 19% improvement in increased productivity for obtaining new business leads.
- Responsible for new data discovery and analysis which led to new recommendations, performance management routines and process improvements that resulted in increased revenue as well as faster customer onboarding for new accounts.
- Led pilot program through design, creation and implementation for a sales support role for new customer onboarding resulting in 20% improvement in sales performance for front-line sales team.
- Led division in content creation of supplemental training materials to improve front line sales effectiveness.
- Completed Lean Six Sigma Green Belt Training following completion of 2 projects delivering over $5M in revenue over 2 years.

Manager, Strategic Initiatives

Primary responsibilities included:
- Conducted comprehensive analysis and provided insights surrounding business performance and key company initiatives for Coca-Cola's national retail customers (WalMart, Kroger, Walgreens, etc)
- Created and developed innovate business solution to enhance performance management routines and solve for gaps in business performance
- Supported development of company annual business plan by providing key analyses

Business Analysis Manager - National Retail Sales

- Delivered analysis and insights surrounding internal and competitive strategies, initiatives and products, creating actionable insights for senior leaders.
- Developed actionable scorecards, reports and routines to drive profitable business growth
- Initiator of providing solutions for new methods of data collection and reporting that create time-efficiencies which are easily analyzed and reported to organization leaders for faster decision making.

Business Analyst, Marketplace, Competitive and Business Intelligence

Primarily responsible for maintaining and growing retail accounts.  Grew volume 14% and profit 9% in 4 months by understanding customer goals, leveraging great customer service and building client relationships.

Market Development Manager

Marcus & Millichap

Compensated as an investment real estate broker, selling over $90M in commercial real estate.  Built and maintained relationships with private and institutional commercial real estate investors.  Leveraged financial analysis, market analysis and DCF Modeling to underwrite commercial property portfolio values.

Investment Sales Broker

InterVarsity Christian Fellowship/USA

Invested time in students to help grow their leadership, character and faith through mentoring and speaking.  Responsible for fundraising salary and ministry budget through personal donations.

Campus Staff

Generating ROI from better insights from data. Growing your Confidence and Credibility at Work through Better Speaking and Presenting.

I run two businesses:  1) helping professionals grow their confidence and skills when it comes to communication and speaking in business.  2) helping small businesses leverage their existing data to gain clarity and take impactful action thru actionable reports, insights and dashboards.  

Speaking Up Your Game started 6+ years ago and now helped over 500+ workplace professionals.  Today, we have a customizable 1:1 process as well as a digital online course focused on helping busy professionals get the critical elements of communication right to advance their careers.

Trend Wise Insights uses data & analytics to improve revenue and profit.  Experienced in leading collaborative business environments to affect change.  Seasoned in financial planning, statistics, performing advanced analytics and driving actionable insights for positive business outcomes.  Project management experience in commercializing analytic solutions, utilizing Six Sigma and driving business change.

Cooper Camak

Marketing Consultant

Antylia Scientific

Global Vice President of Life Sciences Marketing & eCommerce

• Led overall eCommerce strategy development and execution for Stripes (Naomi Watt’s wellness brand) improving user experience to increase conversion rate, decrease bounce rate and drive overall customer acquisition and retention.
• Oversaw Sephora.com and Amazon DTC implementation and launch.
• Implemented retention marketing strategy to grow overall LTV and deliver 30% of monthly revenue from email and SMS.
• Enhanced direct-to-consumer UX with targeted messaging and positioning, culminating in a 75% boost in conversion rates post-launch.
• Developed and managed eCommerce P&L to ensure effective allocation of resources to drive ROI.
• Collaborated with cross-functional teams to ensure cohesive planning and execution of branding and promotional support, merchandise assortment, sell-through, product marketing, and inventory levels.
• Drove go-to-market strategies for new product launches.
• Spearheaded a comprehensive eCommerce strategy overhaul that increased online sales by 25% within six months, utilizing data analytics and customer journey mapping to enhance user experience and conversion rates.

Sr. Director of eCommerce - Stripes Brand

Thermo Fisher Scientific

• Responsible for driving over a $1B in annual revenue 
• Lead the B2B and B2C ecommerce strategy and execution for the Thermo Fisher Healthcare Market division
• Closed $75M deficit to exceed eCommerce AOP by .4% in just 6 months
• Increased B2C eCommerce revenue 25% YoY through paid search expansion and entry into dynamic display and paid/organic social 
• Developed website and data science retargeting audiences to create personalized customer experiences throughout every stage of the funnel 
• Led the implementation of omni-channel marketing by activating the digital marketing channels to ensure the customer was experiencing the same messaging and focus at each engagement 
• Drive manual to digital conversions for B2B customers through a focus on improving the customer experience, enabling the sales team with the proper resources and developing a long term roadmap for product enhancements

 Digital Marketing & eCommerce Leader - Healthcare Market Division

•	Managed the digital strategy and execution for SEM, paid social and SEO programs for the Molecular Biology business unit (BU). Responsible for digital budget management and allocation along with planning and execution $9M.
•	Implemented cross BU audience retargeting strategy for SEM that led to 70% increase in CTR and 106% increase in ROAS.
•	Launched YouTube advertising as an always on channel for our BU leveraging retargeting and cross-sell audiences garnering increased engaged visits and leads.
•	Implemented and lead social selling (LinkedIn Navigator) program for commercial sales team.
•	Lead the implementation of Agile methodologies for Molecular Biology team. 
•	Developed and launched EMEA win-back digital regional campaign that led to re-acquiring 32 lost accounts in one quarter.

Global Digital Marketing Leader - Molecular Biology Business Unit

CJ Products, Inc. / Pillow Pets

•	Managed all marketing and communication efforts for Pillow Pets plush toy company including all traditional and digital advertising, social media management, email marketing, pricing, copy writing and PR. 
•	Developed and executed strategic marketing plan for Pillow Pets re-brand through complete overhaul of product catalog, photo/video shoot, website re-launch, Toy Fair booth redesign, hiring of outside PR firm and developed official brand colors.  
•	Led all aspects of ecommerce website re-launch providing an increase in revenue of nearly 20% and conversion rate by 55% in just 3 months.
•	Effectively managed external AdWords agency by decreasing advertising spend by 21% while increasing conversions by 11%. 
•	Product planning, design, development and packaging contributor. Spearhead the development and planning of all sales materials including annual and seasonal product presentations for major and mid-tier retailers.  
•	Actively participated in licensing negotiations with key partners such as Disney, Nickelodeon, Universal, Feld, Sesame Street, Hello Kitty and Mattel.
•	Oversaw Amazon Vendor and Seller central efforts. Manage all advertising to ensure effective average cost of sales are met.

Director of Marketing and Public Relations

Scott's Marketplace

•	Reported directly to the CEO, lead marketing strategy and planning, brand and campaign development, product development, project management and business development.
•       Head of marketing department for a start-up ecommerce marketplace responsible for customer acquisition and sales growth for both B2B and B2C. Hire and trained cross-functional team (7).
•	Created go-to-market strategies to launch paid Saas product and new product features
•	Implement and lead all marketing and branding efforts including: content marketing, PR, direct mail, social media, email marketing, SEO, PPC, Shopping Campaigns (PLAs), website optimizations, conversion funnel optimization, landing page creation and optimization, grass roots marketing and overall product development
•	Designed and implemented new processes and procedures for marketing department streamlining campaign strategy, execution and efficiencies. Implemented marketing platforms to automate and improve processes including Bronto, Marketo, Salesforce, HubSpot, MaroPost, Sprout Social, Short Stack, Channel Advisor, Business Manager and WordStream.
•	Executed social media growth strategy increasing Facebook likes by 40% and Twitter followers by 25% in just one year.
•	Spearheaded the creation and launch of the lifestyle consumer blog.
•	Responsible for annual growth of +85% sessions, +106% users, -48% bounce rate and +14% ecommerce conversion rate.

Head of Marketing

GoDaddy

•	Owned key website purchase and ecommerce pathways throughout Go Daddy corporate site
•	Managed all areas of website projects including concept and strategy, creative direction, approvals, development, measurement and analysis.
•	Managed optimization projects increasing overall checkout conversion rate by 3.5%. 
•	Enhanced user experience to increase website conversion, upsells, reduction in abandons, and drove incremental revenue growth. 
•	Successfully managed multiple projects and several diverse, cross-functional teams.

Website Marketing Manager

Corinthian Colleges, Inc.

•	Oversaw all media creation and placement for managed markets including television, newspaper, direct mail, telemarketing, website content, email blasts, sales material, outdoor, radio, etc.
•	Managed external agencies regarding creative placement and media buys across all mediums.
•	Responsible for a $23 million marketing budget and affects on each campuses P&L.
•	Forecasted monthly, annually budgeted lead volume and spend by media based on YOY trends
•	Oversaw CCi’s internet affiliate program lead volume and ROI.
•	Led the development and implementation of training materials and website in support of the  “Texting 2.0” initiative, CCi’s customer communication and retention platform.

Senior Marketing Account Executive

Morris Advertising

•	Managed the daily account activity for homebuilding, Automotive and CPG Clients including: Toll Brothers, Tuttle Click Automotive, Young Nails, Empire Companies, etc
•	Provided high-level direct contact with all Clients
•	Presented campaign plans to clients for approval or modification
•	Supervised the proper delivery of advertising campaigns in accordance with goals and objectives of the client
•	Created and managed Clients marketing budget and expenditures
•	Generated market analyses for products, industry, market and competition 
•	Monitored the effectiveness of campaigns
•	Developed marketing/PR programs for each Client project
•	Produced and implemented the media schedule and PR placement

Account Executive

garden of e

•	Aided clients in understanding e-marketing 
•	Provided high-level direct contact with all Clients
•	Liaison between the Client, the ad agency and our team.
•	Coordinated all e-blasts in terms of design, content and distribution
•      Managed and Maintained over 200 websites, from start to finish, including: design concept, website development, domain registration, gathering materials, SEO, floorplan rollover options, model photography, monthly Webtrend reports, and website maintenance.

Account Coordinator

Marketing leader with over 20 years of diverse experience in e-Commerce, digital marketing and product management. Particular expertise in building brands for both online and brick-and-mortar operations through the use of omni-channel marketing. Highly experienced in e-Commerce development and optimization to increase new customer acquisition and retention in both the B2B and B2C space. Significant experience in brand strategy, lifecycle marketing, product development and project management. Extremely skilled in business analytics, data mining, budget development and management, and agency relationship supervision. Broad industry experience in e-Commerce, biotechnology, consumer packaged goods, and both traditional and online ad agencies.

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The Battle

Cooper Camak

Ashleigh Barlow

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