Speaking Up Your Game, LLC

Helped 250+ busy professionals grow their careers, their income and their influence in the workplace by increasing their confidence, skills and credibility when speaking and presenting.  

We offer 4 services:  1) 1:1 Coaching,  2) Team Workshops,  3) Cohort Coaching and 4) Our Signature Online Course to help business professionals and teams maximize their impact with communication.  

We've developed a UNIQUE process for helping you understand the REAL reasons you get nervous and how to transform those nerves into confidence and excitement.

We've developed a 4 PART FORMULA to help you drive more VALUE when you speak and present - to your organization, clients and customers when you speak and present thereby helping you win more business, serve more people, make more money and grow your impact.

We've coached since 2018 and early in our days were rated as one of Thumbtack's Top Professional Public Speaking Coaches for 2019, 2020 and 2021 with 40+ 5 star reviews.

Founder & Business Speaking Coach

Trend Wise Insights, LLC

We help small & medium size businesses leverage their existing data for more actionable insights to grow revenue and margin.  Small businesses have lots of data, but often, it requires a savvy skillset to know how to leverage to bring insights and action 

Examples:  
1) Marketing Analytics - we help ensure Google Analytics is capturing your web traffic data properly to gain more insights to know where you customers are coming from.  H
2) Customer Analytics - discover your best customers so you lean in and grow their accounts.  We also help you uncover who is 'at risk' of churning and why so you can course correct and retain revenue.
3) Sales Analytics - understanding the bottlenecks in your sales process can unlock greater revenue growth.

Chief Insights Guy

Amyris

Lead the analytics and insights team to support our growth with scalable action from insights for 9 different Shopify stores, Klaviyo accounts and Google Analytics accounts.

Lead DTC data platform build project across 9 brands to ingest, transform, join and standardize data to create automated PowerBI dashboards, integrating data from Google Analytics, DTC store and ESP.  

Facilitate the migration and transition for all Ecommerce brands to implementing and adopting Google Analytics 4.

Director, Analytics

Coca-Cola Bottling Company UNITED, Inc.

Primarily responsible for creating scaled and commercialized solutions to help us grow top line revenue and margin by leveraging data.   Includes product recommendation engines, customer clustering, churn modeling, reporting and feedback solutions.

Manager - Outlet Execution and Insights

Key responsibility is ensuring quality advanced analytics and machine learning to transfer outputs to action within the organization.  Build initiatives from pilot to long-term, sustainable processes across channels of Coke United’s business.  
* Winners of 2017 Data Analytics Business Impact Award from the Technology Association of Georgia for implementation of a product recommendation engine.
* Finalist of 2019 Data Analytics Business Impact Award from the Technology Association of Georgia for predictive ordering solution implementation.

Go-to-Market Innovation Manager

Coca-Cola Refreshments

Leverage business analytics to determine, implement and steward the strategies (presenting results) that help Coca-Cola prospect and retain more local market Food Service and Retail Customers.
- Recommended, implemented and commercialized key improvements to customer retention strategy resulting in greater retention of customers as well as increased revenue and profit.  
- Implemented performance management changes for inside sales team that drove 19% improvement in increased productivity for obtaining new business leads.
- Responsible for new data discovery and analysis which led to new recommendations, performance management routines and process improvements that resulted in increased revenue as well as faster customer onboarding for new accounts.
- Led pilot program through design, creation and implementation for a sales support role for new customer onboarding resulting in 20% improvement in sales performance for front-line sales team.
- Led division in content creation of supplemental training materials to improve front line sales effectiveness.
- Completed Lean Six Sigma Green Belt Training following completion of 2 projects delivering over $5M in revenue over 2 years.

Manager, Strategic Initiatives

Primary responsibilities included:
- Conducted comprehensive analysis and provided insights surrounding business performance and key company initiatives for Coca-Cola's national retail customers (WalMart, Kroger, Walgreens, etc)
- Created and developed innovate business solution to enhance performance management routines and solve for gaps in business performance
- Supported development of company annual business plan by providing key analyses

Business Analysis Manager - National Retail Sales

- Delivered analysis and insights surrounding internal and competitive strategies, initiatives and products, creating actionable insights for senior leaders.
- Developed actionable scorecards, reports and routines to drive profitable business growth
- Initiator of providing solutions for new methods of data collection and reporting that create time-efficiencies which are easily analyzed and reported to organization leaders for faster decision making.

Business Analyst, Marketplace, Competitive and Business Intelligence

Primarily responsible for maintaining and growing retail accounts.  Grew volume 14% and profit 9% in 4 months by understanding customer goals, leveraging great customer service and building client relationships.

Market Development Manager

Marcus & Millichap

Compensated as an investment real estate broker, selling over $90M in commercial real estate.  Built and maintained relationships with private and institutional commercial real estate investors.  Leveraged financial analysis, market analysis and DCF Modeling to underwrite commercial property portfolio values.

Investment Sales Broker

InterVarsity Christian Fellowship/USA

Invested time in students to help grow their leadership, character and faith through mentoring and speaking.  Responsible for fundraising salary and ministry budget through personal donations.

Campus Staff

Generating ROI from better insights from data. Growing your Confidence and Credibility at Work through Better Speaking and Presenting.

I run two businesses:  1) helping professionals grow their confidence and skills when it comes to communication and speaking in business.  2) helping small businesses leverage their existing data to gain clarity and take impactful action thru actionable reports, insights and dashboards.  

Speaking Up Your Game started 6+ years ago and now helped over 500+ workplace professionals.  Today, we have a customizable 1:1 process as well as a digital online course focused on helping busy professionals get the critical elements of communication right to advance their careers.

Trend Wise Insights uses data & analytics to improve revenue and profit.  Experienced in leading collaborative business environments to affect change.  Seasoned in financial planning, statistics, performing advanced analytics and driving actionable insights for positive business outcomes.  Project management experience in commercializing analytic solutions, utilizing Six Sigma and driving business change.

Cooper Camak

If people aren't engaging when you speak... 
here's the harsh truth (& the solution).

You're not garnering their attention.

It's not their fault.
It's not 'the culture's' fault.
It's not 'smartphone's' fault.
It's not 'virtual meetings' fault.

It's yours.

If you're frustrated at that, here's the quick solution.

𝗧𝗵𝗿𝗲𝗲 𝘁𝗵𝗶𝗻𝗴𝘀 𝘁𝗵𝗮𝘁 𝘄𝗶𝗹𝗹 𝗵𝗲𝗹𝗽 𝘆𝗼𝘂 𝗴𝗮𝗿𝗻𝗲𝗿 𝗺𝗼𝗿𝗲 𝗮𝘁𝘁𝗲𝗻𝘁𝗶𝗼𝗻 from the outset of speaking and presenting at work.

1) 𝗬𝗼𝘂 𝗵𝗮𝘃𝗲 𝘁𝗼 𝗯𝗿𝗶𝗻𝗴 𝗩𝗔𝗟𝗨𝗘 𝘄𝗵𝗲𝗻 𝘆𝗼𝘂 𝘀𝗽𝗲𝗮𝗸.

- Make it RELEVANT for the audience.
- Make it CLEAR in your message  

After coaching 300+ people 1:1, I can tell you the kicker is being RELEVANT.  Most people present to be 'clear' but never tie their message to what matters to the audience.

2) 𝗢𝗽𝗲𝗻 𝘆𝗼𝘂𝗿 𝗺𝗲𝗲𝘁𝗶𝗻𝗴 𝗼𝗿 𝗽𝗿𝗲𝘀𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁𝗹𝘆.

People have to know at the outset 'what's in it for them' by listening and engaging your presentation.  

- Give CONTEXT - Why are we here?
- Give the TOPIC - "today we'll discuss..."
- Give the SO WHAT- "... so that..."

The 3rd part is the critical point.  What is the VALUE people will walk away with from your presentation or conversation. 

3) 𝗔𝘀 𝘆𝗼𝘂 𝘀𝗽𝗲𝗮𝗸, 𝗴𝗶𝘃𝗲 𝘁𝗵𝗲 "𝗧𝗵𝗶𝘀 𝗺𝗮𝘁𝘁𝗲𝗿𝘀 𝗯𝗲𝗰𝗮𝘂𝘀𝗲..."

It has to connect to something they care about.
If it doesn't, they'll disengage.

And yes, you can use the "This matters because..."  When you do, watch people reengage... they'll look up from their phones and laptops.

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If we haven't met, my name's Cooper, and I help busy professionals grow their speaking confidence & skills so they can have the impact they want at work.

If that's of interest to you, you should +Follow my content. 👆

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Talks about #data, #speaking, #analytics, #publicspeaking, and #confidentspeaking

Building Confident & Credible Communicators at Work | Communication & Speaking Coach | Workshop Facilitator | Speaker | Former Coca-Cola Analytics & Insights

The 6 key books that will make you a stronger, more confident communicator & presenter at work.

My name's Cooper Camak, and after a 20 year corporate career, I now help busy professionals grow their workplace communication skills.

I've read 20+ books on speaking and presenting...
Coached over 300 people 1:1 in the last 7 years...
Done workshops for 250 in 2025.

Here are the critical 6 (ok... bonus makes 7) you need to Up Your Game!

𝗜𝗳 𝗵𝗶𝗴𝗵-𝘀𝘁𝗮𝗸𝗲𝘀, 𝗮𝗱-𝗵𝗼𝗰 𝗺𝗼𝗺𝗲𝗻𝘁𝘀 𝗵𝗶𝘁 𝘆𝗼𝘂𝗿 𝗻𝗲𝗿𝘃𝗲𝘀… 
Think Faster, Talk Smarter — Matt Abrahams 
A go-to guide for staying composed, thinking on your feet and speaking confidently. 
Link: https://lnkd.in/efhbmWT5

𝗪𝗮𝗻𝘁 𝗮 𝗿𝗼𝗰𝗸-𝘀𝗼𝗹𝗶𝗱 𝗳𝗼𝘂𝗻𝗱𝗮𝘁𝗶𝗼𝗻 𝗶𝗻 𝘄𝗼𝗿𝗸𝗽𝗹𝗮𝗰𝗲 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻… 
Simply Said — Jay Sullivan 
A practical handbook for shifting from self-focused talking to audience-focused impact. 
Link: https://lnkd.in/ecXjuERn

𝗪𝗮𝗻𝗻𝗮 𝗯𝗲 𝗺𝗼𝗿𝗲 𝘀𝘂𝗰𝗰𝗶𝗻𝗰𝘁 𝗶𝗻 𝗽𝗿𝗲𝘀𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻𝘀, 𝗲𝗺𝗮𝗶𝗹𝘀 𝗼𝗿 𝗺𝗲𝗲𝘁𝗶𝗻𝗴𝘀… 
Smart Brevity — VandeHei, Allen & Schwartz 
Learn how to cut the fluff & deliver clarity that lands. 
Link: https://lnkd.in/e8NR4HeJ

𝗜𝗳 𝘆𝗼𝘂 𝗱𝗿𝗲𝗮𝗺 𝗼𝗳 𝘀𝘁𝗲𝗽𝗽𝗶𝗻𝗴 𝗼𝗻 𝘀𝘁𝗮𝗴𝗲 𝗮𝗻𝗱 𝗱𝗲𝗹𝗶𝘃𝗲𝗿𝗶𝗻𝗴 𝗹𝗶𝗸𝗲 𝗮 𝗸𝗲𝘆𝗻𝗼𝘁𝗲 𝘀𝗽𝗲𝗮𝗸𝗲𝗿… 
Talk Like TED — Carmine Gallo 
A breakdown of memorable world-class talks — and how to build your own. 
Link: https://lnkd.in/e5ePKKMr

𝗠𝗼𝘁𝗶𝘃𝗮𝘁𝗶𝗻𝗴 𝘁𝗲𝗮𝗺𝘀 𝗼𝗿 𝗶𝗻𝘀𝗽𝗶𝗿𝗶𝗻𝗴 𝗰𝗵𝗮𝗻𝗴𝗲… 
Communicating for a Change — Andy Stanley & Lane Jones 
A simple structure for talks that move people to action. 
Link: https://lnkd.in/eBbv5Gxr

𝗣𝗿𝗲𝘀𝗲𝗻𝘁𝗶𝗻𝗴 𝗱𝗮𝘁𝗮, 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗼𝗿 𝗮𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 𝗮𝗻𝗱 𝘄𝗮𝗻𝘁 𝘆𝗼𝘂𝗿 𝗺𝗲𝘀𝘀𝗮𝗴𝗲 𝘁𝗼 𝗺𝗮𝘁𝘁𝗲𝗿… 
Effective Data Storytelling — Brent Dykes 
Because numbers only persuade when you turn them into a story people care about. 
Link: https://a.co/d/5hGzXes

𝗕𝗢𝗡𝗨𝗦
𝗦𝘁𝗿𝘂𝗴𝗴𝗹𝗲 𝘄𝗶𝘁𝗵 𝗽𝗮𝗻𝗶𝗰 𝗹𝗲𝘃𝗲𝗹 𝗻𝗲𝗿𝘃𝗲𝘀, 𝘀𝗽𝗶𝗿𝗮𝗹𝗶𝗻𝗴 𝘀𝘁𝗿𝗲𝘀𝘀 𝗼𝗿 𝗮 𝗿𝗮𝗰𝗶𝗻𝗴 𝗺𝗶𝗻𝗱 𝗯𝗲𝗳𝗼𝗿𝗲 𝘆𝗼𝘂 𝘀𝗽𝗲𝗮𝗸… 
Rewire Your Anxious Brain — Pittman & Karle (2 PHDs) 
It explains your amygdala's role… and gives you tools to calm your body & your brain. 
Link: https://a.co/d/hu8O6n4

Don't have time for 6 books?  (Most of us don't!)  You should check out our website.

If this was helpful, give it a 👍or💡.  If you want others to have great communication, hit ♻️ report.

Lecturer Stanford University Graduate School of Business | Think Fast Talk Smart podcast host

Exec|Comm, LLC

Carmine Gallo, author, The Bezos Blueprint and Talk Like TED. Harvard instructor. Keynote speaker. Communication coach

Author of Effective Data Storytelling | Founder + Chief Data Storyteller at AnalyticsHero, LLC | Forbes Contributor

If presentation nerves at work is something you struggle with, here's 3 harsh realities (and their solution). 

When you're struggling with 'speaking confidence' at work... 3 things you need to know that people won't tell you.

1️⃣ You’re making it about you.

While the spotlight feels scary, what's happening is your mind is turning inward to 'what are they going to think of me?' 

The cure... shifting your focus to adding value & serving your audience.

2️⃣ What you’re feeling is called 'reputation risk'.

You’re not afraid of speaking… you’re afraid of what people think of you. Good news... that’s 100% normal! The cure... shocker... focus on serving them vs 'looking good to them'.

3️⃣ You don’t have a repeatable game plan.

We all feel nerves when you don't have a checklist to do something that matters. So then, you feel the nerves and the anxiety of 'how you'll look'. A repeatable game plan fixes that. 

A great game plan also delivers VALUE to your audience. When that happens, it gives your brain a reason to relax.

If this is you... I give away our confidence formula for free, and you DON'T have to like, follow or comment on this post to get it! 

I'll email it to you for free. Just hit the 1st Featured Posts in my profile to get it emailed to your inbox.

If you want OTHERs to have more confidence speaking at work, you should give it a 👍 or 💡. Heck, you can even repost it.

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If we haven't met, I'm Cooper. I help busy professionals speak and present confidently and credibly at work so they sleep better the night before their biggest presentations.

taplio