Speaking Up Your Game, LLC

Helped 250+ busy professionals grow their careers, their income and their influence in the workplace by increasing their confidence, skills and credibility when speaking and presenting.  

We offer 4 services:  1) 1:1 Coaching,  2) Team Workshops,  3) Cohort Coaching and 4) Our Signature Online Course to help business professionals and teams maximize their impact with communication.  

We've developed a UNIQUE process for helping you understand the REAL reasons you get nervous and how to transform those nerves into confidence and excitement.

We've developed a 4 PART FORMULA to help you drive more VALUE when you speak and present - to your organization, clients and customers when you speak and present thereby helping you win more business, serve more people, make more money and grow your impact.

We've coached since 2018 and early in our days were rated as one of Thumbtack's Top Professional Public Speaking Coaches for 2019, 2020 and 2021 with 40+ 5 star reviews.

Founder & Business Speaking Coach

Trend Wise Insights, LLC

We help small & medium size businesses leverage their existing data for more actionable insights to grow revenue and margin.  Small businesses have lots of data, but often, it requires a savvy skillset to know how to leverage to bring insights and action 

Examples:  
1) Marketing Analytics - we help ensure Google Analytics is capturing your web traffic data properly to gain more insights to know where you customers are coming from.  H
2) Customer Analytics - discover your best customers so you lean in and grow their accounts.  We also help you uncover who is 'at risk' of churning and why so you can course correct and retain revenue.
3) Sales Analytics - understanding the bottlenecks in your sales process can unlock greater revenue growth.

Chief Insights Guy

Amyris

Lead the analytics and insights team to support our growth with scalable action from insights for 9 different Shopify stores, Klaviyo accounts and Google Analytics accounts.

Lead DTC data platform build project across 9 brands to ingest, transform, join and standardize data to create automated PowerBI dashboards, integrating data from Google Analytics, DTC store and ESP.  

Facilitate the migration and transition for all Ecommerce brands to implementing and adopting Google Analytics 4.

Director, Analytics

Coca-Cola Bottling Company UNITED, Inc.

Primarily responsible for creating scaled and commercialized solutions to help us grow top line revenue and margin by leveraging data.   Includes product recommendation engines, customer clustering, churn modeling, reporting and feedback solutions.

Manager - Outlet Execution and Insights

Key responsibility is ensuring quality advanced analytics and machine learning to transfer outputs to action within the organization.  Build initiatives from pilot to long-term, sustainable processes across channels of Coke United’s business.  
* Winners of 2017 Data Analytics Business Impact Award from the Technology Association of Georgia for implementation of a product recommendation engine.
* Finalist of 2019 Data Analytics Business Impact Award from the Technology Association of Georgia for predictive ordering solution implementation.

Go-to-Market Innovation Manager

Coca-Cola Refreshments

Leverage business analytics to determine, implement and steward the strategies (presenting results) that help Coca-Cola prospect and retain more local market Food Service and Retail Customers.
- Recommended, implemented and commercialized key improvements to customer retention strategy resulting in greater retention of customers as well as increased revenue and profit.  
- Implemented performance management changes for inside sales team that drove 19% improvement in increased productivity for obtaining new business leads.
- Responsible for new data discovery and analysis which led to new recommendations, performance management routines and process improvements that resulted in increased revenue as well as faster customer onboarding for new accounts.
- Led pilot program through design, creation and implementation for a sales support role for new customer onboarding resulting in 20% improvement in sales performance for front-line sales team.
- Led division in content creation of supplemental training materials to improve front line sales effectiveness.
- Completed Lean Six Sigma Green Belt Training following completion of 2 projects delivering over $5M in revenue over 2 years.

Manager, Strategic Initiatives

Primary responsibilities included:
- Conducted comprehensive analysis and provided insights surrounding business performance and key company initiatives for Coca-Cola's national retail customers (WalMart, Kroger, Walgreens, etc)
- Created and developed innovate business solution to enhance performance management routines and solve for gaps in business performance
- Supported development of company annual business plan by providing key analyses

Business Analysis Manager - National Retail Sales

- Delivered analysis and insights surrounding internal and competitive strategies, initiatives and products, creating actionable insights for senior leaders.
- Developed actionable scorecards, reports and routines to drive profitable business growth
- Initiator of providing solutions for new methods of data collection and reporting that create time-efficiencies which are easily analyzed and reported to organization leaders for faster decision making.

Business Analyst, Marketplace, Competitive and Business Intelligence

Primarily responsible for maintaining and growing retail accounts.  Grew volume 14% and profit 9% in 4 months by understanding customer goals, leveraging great customer service and building client relationships.

Market Development Manager

Marcus & Millichap

Compensated as an investment real estate broker, selling over $90M in commercial real estate.  Built and maintained relationships with private and institutional commercial real estate investors.  Leveraged financial analysis, market analysis and DCF Modeling to underwrite commercial property portfolio values.

Investment Sales Broker

InterVarsity Christian Fellowship/USA

Invested time in students to help grow their leadership, character and faith through mentoring and speaking.  Responsible for fundraising salary and ministry budget through personal donations.

Campus Staff

Generating ROI from better insights from data. Growing your Confidence and Credibility at Work through Better Speaking and Presenting.

I run two businesses:  1) helping professionals grow their confidence and skills when it comes to communication and speaking in business.  2) helping small businesses leverage their existing data to gain clarity and take impactful action thru actionable reports, insights and dashboards.  

Speaking Up Your Game started 6+ years ago and now helped over 500+ workplace professionals.  Today, we have a customizable 1:1 process as well as a digital online course focused on helping busy professionals get the critical elements of communication right to advance their careers.

Trend Wise Insights uses data & analytics to improve revenue and profit.  Experienced in leading collaborative business environments to affect change.  Seasoned in financial planning, statistics, performing advanced analytics and driving actionable insights for positive business outcomes.  Project management experience in commercializing analytic solutions, utilizing Six Sigma and driving business change.

Cooper Camak

If people aren't engaging when you speak... 
here's the harsh truth (& the solution).

You're not garnering their attention.

It's not their fault.
It's not 'the culture's' fault.
It's not 'smartphone's' fault.
It's not 'virtual meetings' fault.

It's yours.

If you're frustrated at that, here's the quick solution.

𝗧𝗵𝗿𝗲𝗲 𝘁𝗵𝗶𝗻𝗴𝘀 𝘁𝗵𝗮𝘁 𝘄𝗶𝗹𝗹 𝗵𝗲𝗹𝗽 𝘆𝗼𝘂 𝗴𝗮𝗿𝗻𝗲𝗿 𝗺𝗼𝗿𝗲 𝗮𝘁𝘁𝗲𝗻𝘁𝗶𝗼𝗻 from the outset of speaking and presenting at work.

1) 𝗬𝗼𝘂 𝗵𝗮𝘃𝗲 𝘁𝗼 𝗯𝗿𝗶𝗻𝗴 𝗩𝗔𝗟𝗨𝗘 𝘄𝗵𝗲𝗻 𝘆𝗼𝘂 𝘀𝗽𝗲𝗮𝗸.

- Make it RELEVANT for the audience.
- Make it CLEAR in your message  

After coaching 300+ people 1:1, I can tell you the kicker is being RELEVANT.  Most people present to be 'clear' but never tie their message to what matters to the audience.

2) 𝗢𝗽𝗲𝗻 𝘆𝗼𝘂𝗿 𝗺𝗲𝗲𝘁𝗶𝗻𝗴 𝗼𝗿 𝗽𝗿𝗲𝘀𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁𝗹𝘆.

People have to know at the outset 'what's in it for them' by listening and engaging your presentation.  

- Give CONTEXT - Why are we here?
- Give the TOPIC - "today we'll discuss..."
- Give the SO WHAT- "... so that..."

The 3rd part is the critical point.  What is the VALUE people will walk away with from your presentation or conversation. 

3) 𝗔𝘀 𝘆𝗼𝘂 𝘀𝗽𝗲𝗮𝗸, 𝗴𝗶𝘃𝗲 𝘁𝗵𝗲 "𝗧𝗵𝗶𝘀 𝗺𝗮𝘁𝘁𝗲𝗿𝘀 𝗯𝗲𝗰𝗮𝘂𝘀𝗲..."

It has to connect to something they care about.
If it doesn't, they'll disengage.

And yes, you can use the "This matters because..."  When you do, watch people reengage... they'll look up from their phones and laptops.

- - - - - - - - - - - -
If we haven't met, my name's Cooper, and I help busy professionals grow their speaking confidence & skills so they can have the impact they want at work.

If that's of interest to you, you should +Follow my content. 👆

JSESSIONID

li_at

Sales Navigator

Talks about #data, #speaking, #analytics, #publicspeaking, and #confidentspeaking

Building Confident & Credible Communicators at Work | Communication & Speaking Coach | Workshop Facilitator | Speaker | Former Coca-Cola Analytics & Insights

The 6 key books that will make you a stronger, more confident communicator & presenter at work.

My name's Cooper Camak, and after a 20 year corporate career, I now help busy professionals grow their workplace communication skills.

I've read 20+ books on speaking and presenting...
Coached over 300 people 1:1 in the last 7 years...
Done workshops for 250 in 2025.

Here are the critical 6 (ok... bonus makes 7) you need to Up Your Game!

𝗜𝗳 𝗵𝗶𝗴𝗵-𝘀𝘁𝗮𝗸𝗲𝘀, 𝗮𝗱-𝗵𝗼𝗰 𝗺𝗼𝗺𝗲𝗻𝘁𝘀 𝗵𝗶𝘁 𝘆𝗼𝘂𝗿 𝗻𝗲𝗿𝘃𝗲𝘀… 
Think Faster, Talk Smarter — Matt Abrahams 
A go-to guide for staying composed, thinking on your feet and speaking confidently. 
Link: https://lnkd.in/efhbmWT5

𝗪𝗮𝗻𝘁 𝗮 𝗿𝗼𝗰𝗸-𝘀𝗼𝗹𝗶𝗱 𝗳𝗼𝘂𝗻𝗱𝗮𝘁𝗶𝗼𝗻 𝗶𝗻 𝘄𝗼𝗿𝗸𝗽𝗹𝗮𝗰𝗲 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻… 
Simply Said — Jay Sullivan 
A practical handbook for shifting from self-focused talking to audience-focused impact. 
Link: https://lnkd.in/ecXjuERn

𝗪𝗮𝗻𝗻𝗮 𝗯𝗲 𝗺𝗼𝗿𝗲 𝘀𝘂𝗰𝗰𝗶𝗻𝗰𝘁 𝗶𝗻 𝗽𝗿𝗲𝘀𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻𝘀, 𝗲𝗺𝗮𝗶𝗹𝘀 𝗼𝗿 𝗺𝗲𝗲𝘁𝗶𝗻𝗴𝘀… 
Smart Brevity — VandeHei, Allen & Schwartz 
Learn how to cut the fluff & deliver clarity that lands. 
Link: https://lnkd.in/e8NR4HeJ

𝗜𝗳 𝘆𝗼𝘂 𝗱𝗿𝗲𝗮𝗺 𝗼𝗳 𝘀𝘁𝗲𝗽𝗽𝗶𝗻𝗴 𝗼𝗻 𝘀𝘁𝗮𝗴𝗲 𝗮𝗻𝗱 𝗱𝗲𝗹𝗶𝘃𝗲𝗿𝗶𝗻𝗴 𝗹𝗶𝗸𝗲 𝗮 𝗸𝗲𝘆𝗻𝗼𝘁𝗲 𝘀𝗽𝗲𝗮𝗸𝗲𝗿… 
Talk Like TED — Carmine Gallo 
A breakdown of memorable world-class talks — and how to build your own. 
Link: https://lnkd.in/e5ePKKMr

𝗠𝗼𝘁𝗶𝘃𝗮𝘁𝗶𝗻𝗴 𝘁𝗲𝗮𝗺𝘀 𝗼𝗿 𝗶𝗻𝘀𝗽𝗶𝗿𝗶𝗻𝗴 𝗰𝗵𝗮𝗻𝗴𝗲… 
Communicating for a Change — Andy Stanley & Lane Jones 
A simple structure for talks that move people to action. 
Link: https://lnkd.in/eBbv5Gxr

𝗣𝗿𝗲𝘀𝗲𝗻𝘁𝗶𝗻𝗴 𝗱𝗮𝘁𝗮, 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗼𝗿 𝗮𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 𝗮𝗻𝗱 𝘄𝗮𝗻𝘁 𝘆𝗼𝘂𝗿 𝗺𝗲𝘀𝘀𝗮𝗴𝗲 𝘁𝗼 𝗺𝗮𝘁𝘁𝗲𝗿… 
Effective Data Storytelling — Brent Dykes 
Because numbers only persuade when you turn them into a story people care about. 
Link: https://a.co/d/5hGzXes

𝗕𝗢𝗡𝗨𝗦
𝗦𝘁𝗿𝘂𝗴𝗴𝗹𝗲 𝘄𝗶𝘁𝗵 𝗽𝗮𝗻𝗶𝗰 𝗹𝗲𝘃𝗲𝗹 𝗻𝗲𝗿𝘃𝗲𝘀, 𝘀𝗽𝗶𝗿𝗮𝗹𝗶𝗻𝗴 𝘀𝘁𝗿𝗲𝘀𝘀 𝗼𝗿 𝗮 𝗿𝗮𝗰𝗶𝗻𝗴 𝗺𝗶𝗻𝗱 𝗯𝗲𝗳𝗼𝗿𝗲 𝘆𝗼𝘂 𝘀𝗽𝗲𝗮𝗸… 
Rewire Your Anxious Brain — Pittman & Karle (2 PHDs) 
It explains your amygdala's role… and gives you tools to calm your body & your brain. 
Link: https://a.co/d/hu8O6n4

Don't have time for 6 books?  (Most of us don't!)  You should check out our website.

If this was helpful, give it a 👍or💡.  If you want others to have great communication, hit ♻️ report.

Lecturer Stanford University Graduate School of Business | Think Fast Talk Smart podcast host

Exec|Comm, LLC

Carmine Gallo, author, The Bezos Blueprint and Talk Like TED. Harvard instructor. Keynote speaker. Communication coach

Author of Effective Data Storytelling | Founder + Chief Data Storyteller at AnalyticsHero, LLC | Forbes Contributor

If presentation nerves at work is something you struggle with, here's 3 harsh realities (and their solution). 

When you're struggling with 'speaking confidence' at work... 3 things you need to know that people won't tell you.

1️⃣ You’re making it about you.

While the spotlight feels scary, what's happening is your mind is turning inward to 'what are they going to think of me?' 

The cure... shifting your focus to adding value & serving your audience.

2️⃣ What you’re feeling is called 'reputation risk'.

You’re not afraid of speaking… you’re afraid of what people think of you. Good news... that’s 100% normal! The cure... shocker... focus on serving them vs 'looking good to them'.

3️⃣ You don’t have a repeatable game plan.

We all feel nerves when you don't have a checklist to do something that matters. So then, you feel the nerves and the anxiety of 'how you'll look'. A repeatable game plan fixes that. 

A great game plan also delivers VALUE to your audience. When that happens, it gives your brain a reason to relax.

If this is you... I give away our confidence formula for free, and you DON'T have to like, follow or comment on this post to get it! 

I'll email it to you for free. Just hit the 1st Featured Posts in my profile to get it emailed to your inbox.

If you want OTHERs to have more confidence speaking at work, you should give it a 👍 or 💡. Heck, you can even repost it.

- - - - - - - - -
If we haven't met, I'm Cooper. I help busy professionals speak and present confidently and credibly at work so they sleep better the night before their biggest presentations.

Jack Dyer🕺

JOIN US NEXT WEDNESDAY IN CARDIFF: My team and I are running an interactive workshop!



We’ve seen time and again how
important your LinkedIn profile is.

But we’ve seen so many Leaders
with neglected LinkedIn profiles…
leave thousands ££$$ on the table.

(or more accurately, their keyboard)
So why don’t we change that?

We’ve grown unknown leaders from
total obscurity to thought leadership
on LinkedIn during 2025.

We’ve worked with 11 clients from
the USA…  to the UK…  to the UAE.

Now it’s time we showed you
how to do it FOR YOURSELF!


So we’re launching our interactive
LinkedIn Optimisation Workshop next
Wednesday at Studio Halo Cardiff!

This workshop is an investment
in the future of your business.

We’ll show you how
to get your Storytold™

5 hours that will change everything,
Discounts on remaining tickets,
Link in the comments below,
Only a few places left,
Come and join us,
In Cardiff Bay,
19th Nov,
❤️🕺

https://lnkd.in/e2eN9qn6

Stop posting in the dark. We turn your LinkedIn into a business asset, with almost ZERO effort from you. | Top 1% LinkedIn Storyteller | CEO of Storytold.

Well, that was a success!



This week, my team and I went
to The Business Show London 
and saw 25,000 businesses!

And only a few stood out to us.

We'll be promoting you next week.
Today I'm sharing the adventures 
of our newest team member... 

Jeff Von Duckington!

He's been giving out discounts like
he doesn't give a duck, and only 
a select few people were lucky
enough to meet him this week!

We met many who 
weren't duck-worthy. 

But if we gave you a duck, it means
you made a big impression on us
and we'd love to work with you!

Watch this space. Good things are coming next week.

Natasha, Gabrielle and
I will get your Storytold™
Trust me on this one.

🕺



Some fantastic people:

David Francis, Gemma Kavanagh and Richard Collins

Amie Crews and Paddy Keogh Weller

Katie Shaw and Jessica Hart

Nicola Lyle and Stella Chaplin,

Simon P. and Erina Singh Ellis,

Mike Strange and Clare Bungey

Russell Schaller and Kevin F.

And of course Katerina Christou, Jonathan Russell, Stephanie Henwood, Blair Fiander, Nicole Bachmann, Lewis Sweeting, Amy Parry, Michelle Scott, Alina Khardina

I don’t like my employees.



I love them!
Ok, sorry for the bait and switch.
But it was important for this next part:

I never thought I’d actually
achieve my lifelong dream of
running my own company.


But I have.


And even then, I never thought
I’d get myself a team (I thought I’d
run a freelance solo consultancy)


But I have.


And then, I never expected that
other people would believe in me
and my vision as much as I do.


But they do.


And now, it just feels the most
natural thing in the world to have
become friends with my team.


Because we have.


My team mean the world to me.
I’m not a father. I don’t know if I’ll
ever choose to have kids, and that’s
okay. Everyone does life differently.

But I feel like a proud father of my
team. They’re weird. They’re brilliant.
They make me smile on an hourly basis.

Oh yeah, and they’re gonna think I’m
drunk writing this because why am I
spewing such sentimental nonsense?

Because, quite frankly, it’s true.

Now I’m off to tell them I hate them and
they’re fired. It’s how I show affection.

Don’t worry, they fire me too.
It’s the culture we’ve built, and
often they threaten to overthrow me
and burn Storytold™ to the ground.

Then in the same hour, they create
something outstanding for our clients.

And I wouldn’t have it any other way.

Come and work with us as a client!
https://lnkd.in/ea2qz8vX

Spaces are limited, because there’s
so much awesome flowing from our
team that if you joined us as well….

The universe might explode.
🕺🏻

I worry that I’m never going to be rich.



When I was a freelancer in 2019,
I designed a campaign to the Maldives…

And every day I worked on the project,
I was constantly jealous that this was
a once-in-a-lifetime, luxury holiday,
I’d never have the chance to go on.

It was for the top Citroen salespeople.
The top dealers across the UK could
win a trip to LITERAL paradise.

And I got to design all the
collateral for the whole trip:

→ The itinerary
→ The brochures
→ The web banners
→ The branded menus
→ The personalised boxes
→ The excursions and events
→ Even the damn luggage tags


And I’d never get to go.

Except…. I was dead wrong.

6 years ago I designed this.


But last month,
with my proven Storytold system...
I finally got to go to the Maldives!


This is the power of hard work,
combined with having a dream
that you keep working towards.

For 5 days, my girlfriend and I
experienced what the super-rich
experience about 6 times a year.

So keep working,
keep building something,
and know that anything can
happen if you put your mind to it.

If you’re not where you want
to be right now, I hear you.

But you can be.

If your LinkedIn is neglected
That’s the best place to start.

I grew from 740 to 46K followers
with my proven Storytold system.

And you can too.


Let’s get you to the Maldives!

Burnout isn’t sexy. 




For the last 4 weekends, I’ve been:

- attending business shows in London
- going to public speaking events
- travelling across the UK for work
- running workshops to help others

On top of that, I’ve been working
12 hour days for 5 days a week. 

Which means I haven’t had a 
day off to rest in over a month. 


And y’know what? 


I’m an idiot. 


Because if I want to perform at my best
during the week, I need some downtime!

Humans aren’t designed to run on empty.
We need days off.


So today, I’m not travelling, I’m sat at home 
with my feet up and actually letting my brain 
recover by playing a mindless PC game! 

That photo is from Cardiff on Thursday
(one of many, many, many trips recently)


I’m not getting anyone’s #storytold today! 


Have a great weekend all, and remember:
High achievers like you can only achieve
if you give yourself permission to rest.

No alternative text description for this image

We’re both good and bad:



Isn’t it interesting how ‘good’ and ‘bad’
in politics swings like a pendulum?

80 years ago, fascism was the villain.

After the war, everyone put up national
security barrier (understandable) and
communism/socialism was the enemy.

Then came the Reagan era, when
conservative values were celebrated,
and all the “hippies” were the outcasts.

Then in the 2000s, the conservative
right held the “bad guy” label, while
liberalism felt like the moral compass.

And now, thanks to Hollywood’s campaign
to obliterate and destroy anything male
in favour of the ultra powerful ‘girlboss’
that nobody, not even women, enjoy…

Now things are starting to change
again. Now it’s “go woke, go broke”.


Throughout history, the social and
political narrative always changes.

Left is good. Right is bad.
Right is good. Left is bad.
Round and round it goes.


But neither side is inherently ‘good’
or ‘bad.’ Each represents context,
culture, and perspective, and our
often strong opinions change as we
go through different stages of life.


So why the hell am I talking about this?

Because we’re at a crucial moment.


A moment to recognise that AI, and
AI content generated by people with
agendas, is pushing us further and
further into polarisation. And worse,
pushing us AWAY from each other.

What we need, now more than ever,
is real human connection. Not more AI.

Not algorithms. But real conversations
where we seek to understand the other
points of view, not argue against them.

Because the moment we open ourselves
up to why others think the way they do,
we don’t just find common ground.
We find empathy and understanding.


And the easiest way to create empath
for you and your business, is to start
getting your story told. That’s why
I named my company #Storytold.

Stories stay true to your mission
without alienating anyone. Without
flip-flopping on your core values.

They help you attract your audience,
rather than pushing them away. Stories
help you build a community of loyal fans.

Every business owner deserves to get
their story told. And for that, there’s
only one team to choose:

Tash,
Gabby,
Anneka,
+ Jack at
Storytold™

Stories connect us.

So connect with us to tell yours.
(DM me for a 3 month discount)

🕺

From invisible to influential | Top 1% LinkedIn Storyteller & Leader | CEO of Storytold. | 15+ years empowering CEOs with integrity and authentic, visual storytelling. | Architect of the Unseen

The loudest leaders are losing their voices.



Sometime in the last 20 years,
leadership became about showing off.

Every post was carefully crafted to say:

“Look how brilliant I am.”
“Look how many things I know.”
“Look how successful I’ve become.”


But thankfully, things have changed.


There’s so much ‘perfect’ AI content,
that those ‘perfect’ leaders are DONE.
We don’t believe them, and switch off.

The ones who ACTUALLY get attention
are the leaders who admit when they
falter, fail, or even duck things up.


Because it makes them HUMAN!


We pay attention to Leaders who:

→ Admit when “I made a mistake.”
→ Say, “I don’t know, but I’ll find out.”
→ Share the lessons they’re learning,
not just the ones they’ve mastered.


Your flaws don't make you weak.

They makes you RELATABLE.


So next time you want to share
something, don’t make it perfect.

Tell us about a time you got it wrong,
and we’ll all respect you a hell of a lot
more than all those ‘look at me’ leaders.

THAT’s how you get your Storytold™ 🕺
Join us for a limited time offer:

https://lnkd.in/e633ifJr

“I want him to do well, but not better than me.”



I overheard this in the gym the
other day (well, the locker room).

And I thought to myself…
I used to think this way.

No need to comment or tell us.
Have you ever thought this too?


This is a very limiting belief.
A mindset winners DON’T have.


For context, here’s the full story:

I was changing after going swimming.
Two other guys were in the locker room.

One guy was talking about his friend.
He got him a job at the same company,
and watched as his friend climbed the
ranks quicker than the guy talking did.

Eventually, his friend became his boss.
And he completed his story by saying:

“Like, I wanted him to be successful…
Just not more successful than me! 😂”

And I get it.
When I was young,
I thought this way too.
(to my shame, looking back)

But if someone is truly your friend,
And if you have an infinite mindset,

You don’t let your own jealousy
begrudge them their success.

You’re happy for them!
You want them to win!
You cheer them on!
You support them!

THEIR success is NOT a reflection of
your own inadequacy. But thinking that
you’re only successful if they’re not, IS.

Leaders know we can all be successful.
And: That comparison keeps you small.

The friend who did well was focused
on being the best version of himself.
By not comparing, he succeeded.

The jealous friend was constantly
comparing. And he got left behind.

Focus on your own journey.
Do the work. Make it happen.
And support others to join you.

There’s enough success for us all.

Jack 🕺

How I hit 46k followers (without using AI)



“AI really pulled through for me”

Someone said when I was freelancing.

No, really. Let me set the scene for you:

Hey Turnipheads, it’s Natasha here.
Where’s Jack? Don't worry about it.

Recently Jack and I spoke about the
hot topic of AI, live on Radio Cardiff.

We’re not against using AI as a tool.
But people become too reliant on it.
It can’t do what people really need.

For example, last year I designed
a little logo for a castle coffee shop.

Showed the guy the logo, and he said
“Nah, we used AI & it pulled through!”


Hint, it didn't.


The logo was badly drawn, low pixels,
not adaptable, no colours, not unique.
A coffee cup with a castle thrown in.

And they liked it….. For 3 days.
Then they just stopped using it.


AI didn't understand the nuances,
or their personality, or their SOUL…
so nobody connected with the logo
emotionally. They deserved BETTER.


👇👇👇👇👇👇👇👇

Connecting with an audience (and
growing to over 46k followers means
understanding personality and nuance.

This is something AI cannot replicate.

AI skips the ‘why’ and “gives outcome”
Worse, everyone can tell when you get
ChatGPT or Claude to write your posts.

I used to have 740 LinkedIn followers.
Now my team and I have +46,000…
Because we connect with EMOTIONS.
We tell authentic stories. AI doesn’t.

AI cannot get your story told.
No matter how fast/easy it is.


For brands that want to build trust.

For those who connect with people,

And for those who have a story to tell:

Thats where real design pulls through.

I’m Natasha, the designer at Storytold.


And our dedicated little team has helped
global CEOs grow on LinkedIn & beyond
with more genuine connections.

Let us help you get your story told:
https://lnkd.in/e2e-4UVa

🕺

AI cant design proper good like

SAVE THE DATE. 19TH NOVEMBER.



My little team and I are running an
interactive workshop…  in Cardiff!

We’ve seen time and again how
important your LinkedIn profile is.

But we’ve seen so many Leaders
leave thousands ££$$ on the table.
Or, more accurately, their keyboard.


So why don’t we change that?


We’ve grown unknown leaders from
total obscurity to thought leadership
on LinkedIn during 2025.

Now it’s time we showed you
how to do it FOR YOURSELF.

It’s taken months of planning…
But we’re finally launching our
new Interactive Workshop at
Studio Halo on 19th November!

This workshop is an investment
in the future of your business.

We’ll show you how
to get your Storytold™

5 hours that will change everything.
Link in the comments below.
Come and join us:

https://lnkd.in/eZQeDqnv

🕺

I realised most CEOs are failing at LinkedIn, and here’s why:



Last week at the 
The Business Show London
a CEO told me difficult to hear:

“Jack… I think LinkedIn just isn’t
for people like me anymore.”

He sounded almost embarrassed
to admit it, and realised he meant:

“I’m posting into the void and
it’s making me doubt myself.”


I get it.


LinkedIn makes smart leaders feel invisible.
Especially when see competitors post the
same recycled ideas, and somehow get
200 likes and three inbound leads from it.


Meanwhile, their own content, the stuff they
spent 20 hours a week sweating over, gets
70 impressions, 2 likes, and duck-all else.
No clicks on their website, no calls booked.


I’ve learned this issue hides a very real fear:
He also said: “Maybe the problem is me.”


It’s not.


The problem is that today, CEOs are
expected to run a business AND magically
become world-class Content Strategists too.


That same CEO told me: “I’ve got a writer.
I’ve got a marketing person. But none of
it is landing us any new clients.”


And ‘cos I want to help him, I told him the truth.


A copywriter can write. A marketer can post.
But neither can build influence if the strategy,
psychology, and story aren’t connecting on
an emotional level with your audience.


–  It’s not about posting more often.
–  Or designing prettier photos.
–  Or being “more creative.”


It’s about having a message that
cuts through, CONSISTENTLY, without
draining the CEO’s time or brainpower.


So we ran a Brand Discovery session.
We rebuilt his message. We stopped
guessing. We created a strategy that
matched his buyers’ behaviour.


And within 3 weeks, his posts were
doing what they were supposed to:

Getting attention. Building authority.
Starting conversations. Attracting leads.

Not because he changed.
But because his strategy did.


You don’t need to post more.
You need a team that posts SMARTER,
and turns your expertise into demand.


That same CEO who used to spend
20 hours of worry, now spends one
hour a week laughing on a call with us.

And his LinkedIn has become a real
business asset, not just a time sink.


And if you’ve been spending 20 hours
a week writing LinkedIn posts that take
all your energy and give nothing back…


Then it’s time for a change.


It’s time to make LinkedIn work for YOU,
without you doing all the work. DM me.


We’ll help you get your story told.
https://lnkd.in/ecCVYZhK

What’s most important to your business?



Most would say ‘getting new clients’.
That’s the whole point of networking.

But in many leaders, the thought of
“networking” brings us out in hives.

What if there was a way to attract
more clients, organically, without
chasing down the leads yourself?


There is.


Storytelling.


It’s like magic.


And when you combine the two,
you become simply unstoppable.

For every 10 exhibitors at
The Business Show London,
there was 1 who told their story.
THEY’re the ones who got noticed.

When you turn your LinkedIn profile
into an optimised, story-driven page,

And when you tell #authentic stories
that provide raw value to an audience

That’s when you’ve transcended just
networking, and when your business
hits a higher level of real engagement.


If your LinkedIn page could make sales
while you slept… would you invest in it?


'course you would.


I did. And I went from a nobody,
to 45,000+ followers, a team of 5,
and #CEO of a flourishing business.

And to replicate this for yourself, join
the other Storytold™ partners here ↓
https://lnkd.in/ewa_-z-Z

What's a success story?



For me, it's more about 
the impact we have on
our clients lives than
just the numbers.

Sure, we grew Justin from
5,300 followers to 10,091
in just over three months.

Sure, we made Cassandra's
Sports Tech brand basically
famous with her audience.

But the most impactful moments
are where we grow a business
and the owner's personal life...

IMPROVES DRAMATICALLY.

That's what happens when
you get your Storytold™

Trust me on this one.

"How do I stop my posts sounding like AI?"



I went to an event last night,
and someone asked me this.

The answer is surprisingly simple.

Don't ask #AI to write your post.

Or if you do, be smart and edit it with 
your own thoughts before you post it.

The greatest source of power and 
imagination on earth isn’t far away.

It’s right between your ears.

And you’re not using it.

People want to hear from YOU,
not a robot writing on your behalf.

Stop damaging your own reputation
by taking the ‘easy’ path with AI.

Trust me on this one.

#Storytold 🕺

Most CEOs get 0 leads from LinkedIn for 1 reason:



Because they’re scared to look unprofessional.

LinkedIn creates a strange pressure where
leaders feel they must always be perfect:

Perfect tone, perfect message, perfect ideas.
But really, perfection is damaging their brand.

Humans (y’know the people who buy from us)
connect with other relatable, flawed humans

Not polish, perfect, poetic, professional posts
Stop PEEING everywhere! We need REAL!!

The moment you share something real,
not rehearsed, everything changes:

→  Your authority grows.
→→  Your audience pays attention.
→→→  Your content converts into leads.

Not because you kept being perfect.
but because you start sounding like YOU.


This is exactly what we help CEOs do:
turn your voice into posts that build trust,
cut through AI noise, and bring you leads…

… without you spending hours
writing posts that go nowhere.


We’ve done it for Leaders from New York
to Dubai. Join us to turn your LinkedIn into
consistent authority and new opportunities.

Let’s get your storytold.
Trust me on this one.


P.S. Who spotted the spelling mistakes in this post? They're importnat: They prove I wrote this myself, without AI!

I was writing a description of Storytold today, and there was a little “Generate with AI” button. Curious, I clicked it.

I also wrote my own, from my brain.
Can you guess which one is which?


OPTION A:
We emphasise authentic, real stories, an intimate Brand Discovery process, and help our clients communicate with real, ego-less stories about their past that connect them more authentically to their audience.


OPTION B:
We think creatively to deliver impactful results for our clients. We specialize in crafting and implementing strategies that elevate brand narratives and drive growth.
 
 
Did you guess which was which?
 

Mine was A. While my version isn’t
perfect, it definitely sounds more 
real than B, the AI written version.

The AI impressed me with how 
accurate the description was… 
But something wasn’t right. 

It somehow managed to be factual
correct with the description of our 
services, yet it also reads as hollow 
and soul-less at the same time.


This is why we need to use 
our human brains more often. 

This is why, when it comes 
to something important, 
we CANNOT outsource it to AI.

So if you're using AI to write content, 
you're damaging your reputation.

It doesn't have to be us, but get
a team of humans who write in
YOUR tone of voice instead.


Your business grows when you get your Storytold™

I gave away 3 secrets last night:



1. Know what you’re writing, and why
it matters to your audience. Content,
without intent, is meaningless.

2. Make your audience the hero.
It’s not about YOU. You’re just
the one delivering the message.

3. Format your posts nicely, in a way
that makes them attractive to read.
Nobody reads big WALLS of text.

Along with working 14 hour days and
making dozens of mistakes along the
way, that’s why Storytold™ has grown.

… From invisibility with 740 followers…
to influencing over 45,700 every day.

These “secrets” transformed my life.
They allowed me to go from employee,
to business owner with a team of five!

And I’m sharing them with you.
I don’t want anything in return.
Just use them, put in the work,
and thank me later!

This is how you get your #Storytold
(or message, and we’ll do it for you)

🕺🏻

Last week I did my first ever LinkedIn Live!  Let me know what you all think

Host of “Consulting Leaders”, Top 10% Active Podcasts Globally | I help B2B Coaches & Consultants get clients with Podcasts.

Description: 

Jack Dyer🕺 is the CEO of Storytold™, where he helps founders and consultants become influential online through authentic, visual storytelling, especially on LinkedIn. With 15+ years of experience in UX, branding, and narrative design, he turns a leader’s story into a commercial asset.
In this episode, we break down how consultants can use digital storytelling to attract better clients, build trust at scale, and communicate in a way that actually feels like them.

***************************************************************************

Links:

StreamYard (for guest):  https://lnkd.in/d3e233pv
YouTube (for sharing):  https://lnkd.in/dvJhggWp
Apply to be a guest: https://lnkd.in/dt6pEfjE

***************************************************************************

Jack's Bio: 

Jack Dyer is the CEO of Storytold™, a firm that helps founders and CEOs go from invisible to influential with authentic, visual storytelling. He’s a Top 1% LinkedIn storyteller with 45,000+ followers and more than 15 years of experience in UX, branding, and digital design.
His background spans award-winning websites, national digital systems, UX work across industries, and global brands like Jaguar Land Rover and Mercedes-Benz. At Storytold™, he and his team build story-driven websites and content systems that elevate a leader’s profile and grow their net worth.

***************************************************************************

Show Notes: 

Jack Dyer is a designer-turned-founder who now runs Storytold™, a consultancy focused on transforming how leaders communicate online. He helps consultants and CEOs move from being “good at what they do but invisible online” to becoming influential voices with a clear narrative and a recognisable digital presence.
His team creates UX-led websites, LinkedIn makeovers, creative concepts, video, and content that reflect a leader’s true personality, not the generic, polished persona most people default to. The goal is simple: make your digital presence a revenue-generating asset.
For consulting firm owners, Jack’s experience sits right at the intersection of story, design, and growth, a combination that can help any consultant communicate more clearly and close clients more easily.

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