Speaking Up Your Game, LLC

Helped 250+ busy professionals grow their careers, their income and their influence in the workplace by increasing their confidence, skills and credibility when speaking and presenting.  

We offer 4 services:  1) 1:1 Coaching,  2) Team Workshops,  3) Cohort Coaching and 4) Our Signature Online Course to help business professionals and teams maximize their impact with communication.  

We've developed a UNIQUE process for helping you understand the REAL reasons you get nervous and how to transform those nerves into confidence and excitement.

We've developed a 4 PART FORMULA to help you drive more VALUE when you speak and present - to your organization, clients and customers when you speak and present thereby helping you win more business, serve more people, make more money and grow your impact.

We've coached since 2018 and early in our days were rated as one of Thumbtack's Top Professional Public Speaking Coaches for 2019, 2020 and 2021 with 40+ 5 star reviews.

Founder & Business Speaking Coach

Trend Wise Insights, LLC

We help small & medium size businesses leverage their existing data for more actionable insights to grow revenue and margin.  Small businesses have lots of data, but often, it requires a savvy skillset to know how to leverage to bring insights and action 

Examples:  
1) Marketing Analytics - we help ensure Google Analytics is capturing your web traffic data properly to gain more insights to know where you customers are coming from.  H
2) Customer Analytics - discover your best customers so you lean in and grow their accounts.  We also help you uncover who is 'at risk' of churning and why so you can course correct and retain revenue.
3) Sales Analytics - understanding the bottlenecks in your sales process can unlock greater revenue growth.

Chief Insights Guy

Amyris

Lead the analytics and insights team to support our growth with scalable action from insights for 9 different Shopify stores, Klaviyo accounts and Google Analytics accounts.

Lead DTC data platform build project across 9 brands to ingest, transform, join and standardize data to create automated PowerBI dashboards, integrating data from Google Analytics, DTC store and ESP.  

Facilitate the migration and transition for all Ecommerce brands to implementing and adopting Google Analytics 4.

Director, Analytics

Coca-Cola Bottling Company UNITED, Inc.

Primarily responsible for creating scaled and commercialized solutions to help us grow top line revenue and margin by leveraging data.   Includes product recommendation engines, customer clustering, churn modeling, reporting and feedback solutions.

Manager - Outlet Execution and Insights

Key responsibility is ensuring quality advanced analytics and machine learning to transfer outputs to action within the organization.  Build initiatives from pilot to long-term, sustainable processes across channels of Coke United’s business.  
* Winners of 2017 Data Analytics Business Impact Award from the Technology Association of Georgia for implementation of a product recommendation engine.
* Finalist of 2019 Data Analytics Business Impact Award from the Technology Association of Georgia for predictive ordering solution implementation.

Go-to-Market Innovation Manager

Coca-Cola Refreshments

Leverage business analytics to determine, implement and steward the strategies (presenting results) that help Coca-Cola prospect and retain more local market Food Service and Retail Customers.
- Recommended, implemented and commercialized key improvements to customer retention strategy resulting in greater retention of customers as well as increased revenue and profit.  
- Implemented performance management changes for inside sales team that drove 19% improvement in increased productivity for obtaining new business leads.
- Responsible for new data discovery and analysis which led to new recommendations, performance management routines and process improvements that resulted in increased revenue as well as faster customer onboarding for new accounts.
- Led pilot program through design, creation and implementation for a sales support role for new customer onboarding resulting in 20% improvement in sales performance for front-line sales team.
- Led division in content creation of supplemental training materials to improve front line sales effectiveness.
- Completed Lean Six Sigma Green Belt Training following completion of 2 projects delivering over $5M in revenue over 2 years.

Manager, Strategic Initiatives

Primary responsibilities included:
- Conducted comprehensive analysis and provided insights surrounding business performance and key company initiatives for Coca-Cola's national retail customers (WalMart, Kroger, Walgreens, etc)
- Created and developed innovate business solution to enhance performance management routines and solve for gaps in business performance
- Supported development of company annual business plan by providing key analyses

Business Analysis Manager - National Retail Sales

- Delivered analysis and insights surrounding internal and competitive strategies, initiatives and products, creating actionable insights for senior leaders.
- Developed actionable scorecards, reports and routines to drive profitable business growth
- Initiator of providing solutions for new methods of data collection and reporting that create time-efficiencies which are easily analyzed and reported to organization leaders for faster decision making.

Business Analyst, Marketplace, Competitive and Business Intelligence

Primarily responsible for maintaining and growing retail accounts.  Grew volume 14% and profit 9% in 4 months by understanding customer goals, leveraging great customer service and building client relationships.

Market Development Manager

Marcus & Millichap

Compensated as an investment real estate broker, selling over $90M in commercial real estate.  Built and maintained relationships with private and institutional commercial real estate investors.  Leveraged financial analysis, market analysis and DCF Modeling to underwrite commercial property portfolio values.

Investment Sales Broker

InterVarsity Christian Fellowship/USA

Invested time in students to help grow their leadership, character and faith through mentoring and speaking.  Responsible for fundraising salary and ministry budget through personal donations.

Campus Staff

Generating ROI from better insights from data. Growing your Confidence and Credibility at Work through Better Speaking and Presenting.

I run two businesses:  1) helping professionals grow their confidence and skills when it comes to communication and speaking in business.  2) helping small businesses leverage their existing data to gain clarity and take impactful action thru actionable reports, insights and dashboards.  

Speaking Up Your Game started 6+ years ago and now helped over 500+ workplace professionals.  Today, we have a customizable 1:1 process as well as a digital online course focused on helping busy professionals get the critical elements of communication right to advance their careers.

Trend Wise Insights uses data & analytics to improve revenue and profit.  Experienced in leading collaborative business environments to affect change.  Seasoned in financial planning, statistics, performing advanced analytics and driving actionable insights for positive business outcomes.  Project management experience in commercializing analytic solutions, utilizing Six Sigma and driving business change.

Cooper Camak

Closing in on my 46th birthday... every single one of these lessons that brought more fulfillment is still true.

I remember feeling like I was just chasing promotions & status at 35.

( I definitely didn't tell anyone that.)

It left me dissatisfied... a lot!

Today, I stand confidently fulfilled.

As I turned 45, I thought about the things that brought more joy, peace and fulfillment to my life.

My hope is that you experience the same!

And sorry, these aren't overnight hacks... 
Each one has its own journey.

Have dreams but afraid... don't miss #1

Feel lonely at times... don't miss #2

Feel scattered... don't miss #3 & #8.

Wanting to 'stay active'... don't miss #4

Wish for more confidence... don't miss #9

Been fired or laid off... don't miss #10.

Small favor: 
Was there one that stuck out to you? Tell others. 👇
💡 If you found this insightful.
♻️ it if you think someone else should see it.

- - - - - - - - - - - 
If we haven't met, I'm Cooper, and I'm an everyday, 45 year old, married, dad of 2 teenagers just trying to get it right. 

I also help people and teams grow their speaking confidence and skills in the workplace so you can accomplish more.

Building Confident & Credible Communicators at Work | Communication & Speaking Coach | Workshop Facilitator | Speaker | Former Coca-Cola Analytics & Insights

heres the 10 that made all the difference

If you get asked a tricky question at work, try these 2 quick tips to handle it smoothly.

1️⃣ Ask for clarity. 
Don’t panic.
You’re not a mind reader.
People will respect the follow-up

2️⃣ Frame your answer simply.
Be as bottom line as possible.
Give the "in most cases" answer.

3️⃣ Don’t make it about you. 
Instead of thinking "don’t look stupid."
Think... “what would SERVE this person?”
– – – – – – – – –
If we haven’t met, I’m Cooper. I help busy professionals confidently communicate with greater impact at work.  +Follow for more

Freedom doesn’t come from quitting your 9–5.

It comes from premium positioning.

The online space has changed:
➝ Reach has never been lower
➝ Attention spans have never been shorter
➝ Everyone’s creating, few are converting

Most people think they have a marketing & sales problem.
They don’t.
They have a positioning problem.

Because if you fail at positioning,
you fail at marketing & sales.
If you fail at marketing & sales.
Its game over.

Positioning is the foundation your entire business is built on.

After 12 years in corporate, including one of the world’s top hedge funds,
I walked away from a multi-6-figure salary because I wanted more.

Since then I've:
➝ Grew to 13K+ followers on LinkedIn in under 10 months
➝ Sold out group programs in 72 hours
➝ Built a client base with zero cold DMs or dancing reels

Inside my It Factor Framework, I help female founders:
1️⃣ Lock in premium positioning 
2️⃣ Build visibility your most motivated client can't scroll past
3️⃣ Sell through trust and relationships
4️⃣ Build identity-led brands, because people buy from people

And my clients are winning too:
✨ V signed her first-ever 4-figure client straight from the DMs  
✨ One client said our call was “more valuable than her £2K/month mastermind”  
✨ T went from confused to a sellable offer in days  
✨ M booked her first client in 2 weeks after 12 months of crickets  
✨ J told me, “Everything makes sense now. I finally know what to do.”

I don’t do fluff.  
I move fast.  

I find the gaps in your strategy, and fix them, so you become in-demand and highly paid.

Hi, I’m Melissa.  
This is your turning point.

------------------------------------- 

Here’s how I can help you: 

1️⃣ Cash Queens (free community):
https://www.melissaportercoaching.com/cashqueens

2️⃣ 1:1 High Level Mentorship:
**1:1 is sold out until Jan 2026 - message for details**

Custom packages based on your budget and goals (extended payment plans available).
https://www.melissaportercoaching.com/soldoutcoaching

Melissa Campbell Porter

Your highest paying client, 

Might be capping your income. 

In February I ended a client contract early. She was paying, the work was getting done.

But deadlines we’d agreed on were repeatedly ignored.
Messages would land late at night expecting immediate replies.

When I reinforced communication boundaries, they were treated as optional.

So I addressed it directly. I reset expectations and outlined what needed to change.

Nothing did. So I respectfully ended the contract. 

Because I knew the long-term cost was higher than the short-term revenue.

What most people don’t realise is this:

You get what you tolerate. So when you allow your standards to drop, it doesn't just "feel off". 

It costs you time, energy and future clients. 

You start holding back on selling. You post less boldly. You delay invitations.  

Because at some level, you're thinking, “I don’t want more of this.”

So you slow down. And that's what caps your income. 

Not bad strategy. Compromised standards.

The moment I ended it, my energy shifted and aligned enquiries landed in my DMs. Not because of luck. Because I protected the standard. 

When you’re in demand, the power dynamic shifts.

You’re no longer accommodating. 
You’re selecting.

Positioned For Profit | Female consultants & coaches ready to build demand and sign premium clients | Ex-Hedge Fund | Ex-PwC | Join She’s In Demand below👇

You don’t have a sales problem.

You have a demand problem.

Most women try to sell before they’ve created demand.

So what happens?

You’re getting ghosted in the DMs.
You’re overthinking what to say next.
You’re tweaking your bio.
Rewriting your banner
Lowering your price.

This is not a sales issue. 
This is what selling without demand looks like. 

When demand hasn't been intentionally built, every sale requires convincing.    

You're chasing conversations instead of attracting them. 

You overthink. You push. You wobble.
"Is it my offer?" 
"Is it my content?"
"Is it me?"

And the more you push, the more resistance you feel.

When demand is built properly, revenue stops feeling like a fight.  

Clients come into your DMs ready. 
Conversations convert faster. 
Price resistance drops.  
Sales feel fun, not forced. 

Demand moves you from chasing clients
to being sought after by them.  

Demand is created through:
🧡 Certainty in your work.
🧡 Strategic positioning.
🧡 Consistent visibility.
🧡 Standards and boundaries.

Remove one, and your pipeline slows. 

You don’t get clients by trying to get clients.

You build demand first.
Sales are the natural outcome.  

That’s what we build inside She’s in Demand.
Come join us:
https://lnkd.in/eZR6Angn

You’re not invisible.

You’re interchangeable.

Big difference.

Invisible means no one sees you.
Interchangeable means they see you,
but they can’t see what makes you different.

That’s not a skill problem.
It’s a translation problem.

You are intelligent, capable and experienced.
But your marketing flattens you.

It rounds the edges, smooths your opinions and removes the much needed tension.

So what’s left?
Marketing that promotes your service... but not you. 

And when your message could belong to anyone,
You become interchangeable.

The brain doesn’t register uniqueness.
It registers familiarity. “Already seen.”

And once you’re filed as familiar, you’re compared.
Compared on price.
Compared on credentials.
Compared on testimonials. 

And comparison kills demand.

Standing out isn’t about louder hooks.
It’s about sharper positioning.

When your marketing actually reflects how you think, how you diagnose, how you challenge...

You stop being one option.
You become the only option.

Interchangeable experts compete. 
Positioned experts command. 

So is your marketing expressing your difference... Or editing it out?

The key to more consistent clients,

Isn’t a better DM script.
It’s demand.

You can feel the difference instantly.

When you want something, you lean in.
When someone is trying to sell you something, you brace.

Low demand looks like this:
🧡 You post, get likes… and your DMs stay quiet
🧡 You send “just checking in” follow-ups and get ghosted
🧡 You hear “I need to think” and immediately start explaining
🧡 You feel that wobble and your instinct is to discount

That’s not a script problem.
That’s what selling without demand looks like.

Because when demand isn’t built before the conversation, every conversation starts cold.

So the sale turns into:
More questions.
More explaining.
More “let me think.”
More chasing.

Hard pass.

Inside She’s In Demand, I teach the four levers that build demand.

Lever one is embodied certainty.

Because the most certain person in the conversation sets the tone.

Not in an ego way. In a buyer-psychology way.

In December, I was choosing a new mentor. I spoke to multiple people, and within minutes I knew who I wanted to invest in.

Not because she had the most bonuses.
Not because she gave me more information.

Because of her certainty.
She didn’t pitch.
She led the conversation and qualified me. 

Certainty creates safety.
Safety drives sales.

If you want demand to do the heavy lifting so selling feels clean again, join She’s In Demand. Where I'll be breaking down all four levers.

https://lnkd.in/eZR6Angn

Sales calls shouldn’t take 60 minutes.

If they do, your missing demand.

Sales calls 12 months ago were painful.

I’d join Zoom five minutes early. Nervous. Notes open. Ready to “provide tons of value.”

She’d say, “So tell me about it.” And I’d start talking.

I’d diagnose her content, her offer positioning, her sales flow. 
Enough to keep her busy for a month.

At minute 58, she’d say, “Okay… I need to think.”
And I’d panic-smile. “Totally. I’ll send you some info.”

Two days later: “Just checking in.”
Her reply: 
“I’m good for now, but thank you. That call was so helpful.”

That wasn’t a sales call. That was me doing free consulting because I hadn’t built trust before the call.

Now my calls look like this.

They fill out a form first, so I already know where the main issue is: positioning, offer suite, content, or sales.

We join. I set the frame in one sentence:
“I’ll ask a few questions to see if this is a fit. If it is, I’ll tell you the next step.”

She tells me what she wants. I reflect the real issue back in one line.

Then I say: “Here’s what I recommend.”

I give the price. And I stop talking.
No bonus stacking. No nervous filling the silence. 

She either says, “Send me the link,” or “Can I start next week.”

The call is done in 22 minutes.

The biggest change wasn’t the script.
It was demand.

By the time she gets on the call, she’s not comparing me to three other coaches. 

My positioning has already done that work. 
She knows who I’m for, what I solve, and why it’s different.

So the call isn’t “should I choose you.”
It’s “what’s the next step.”
That’s what demand does.

When demand is built first, the call isn’t where you convince. 
It’s where you confirm.

You stop trying to please. 
You start selecting.

Your skills aren’t rare.

Your perspective is.

There might be a million people who do what you do.
But you, by nature, are 1 of 1.

The real question is:
Are you willing to let that be seen?

Experts are everywhere on LinkedIn.
What sets you apart isn’t more credentials or more content.

It’s your distinct take within your field.
And most people won’t fully claim theirs.

LinkedIn is full of posts saying the same thing in slightly different words.

Carefully worded.
Broad enough to apply to everyone.
Safe enough to avoid friction

It’s like comparing an original painting to a stock image.

Both are technically art.

But one exists once. It carries the artist’s fingerprints, their risk, their point of view.  It’s unmistakably someone’s.

Depth. Brushstrokes. Tension.

The other?
Clean, but mass-produced, downloaded a thousand times.
It's generic and therefore infinitely replaceable.

That’s why you can post five times a week, obsess over hooks, tweak your formatting …and still blend in.

Most experts dilute their thinking to appeal to more people.
But dilution never builds demand.

If you’re not bringing your perspective, your interpretation, your standards... 

You’re not positioned.
You’re participating.

And participation might build audiences.
But positioning builds demand.

Every expert has genius.
Few are brave enough to own it.

Most objections aren't real objections.

They're a signal of weak demand. 

When someone says:
“I need to think.”
“Not right now.”
“Can you send me more info?”

Most people respond by explaining more.

You send a longer message.
A follow-up trying to close the gap.

But that is rarely the real issue.

The issue is the buyer was not sold before the call. 
So now you slip into convincing territory.

Either they do not fully trust you yet.
Or they're not convinced your offer gets them what they want.

And that trust is built before the conversation starts.
Not inside it.

If you are handling objections on the call, you are late.
The work should have been done before they go there. 

When demand is strong, the conversation sounds different.
“Send me the link” replaces “I need to think.”
 “Where do I join?” replaces “Not right now?”

Decisions replace negotiation.

If your DMs are full of questions but not payments, this is not a cue to learn another script.

Its a sign to build stronger demand before the call.

That is exactly what we build inside She’s in Demand.
Inside, I teach the four demand drivers:

Certainty, Positioning, Visibility and Standards

If you want more “send me the link” messages, start there.

Premium buyers don’t want a 64-page PDF.

They want the simplest, fastest path to the result.

Your lead magnet isn’t “free value.”
It’s a buyer filter.

Most ideal client magnets are built around volume.
More slides, more steps, more “value.”

It looks generous, but it trains the wrong behaviour.

Because the moment someone downloads your 64-page guide, their brain doesn’t think:
“This is valuable. I’m in.”

It thinks:
“This is work… I’ll do it later.”

And “later” is where demand goes to die.

Long lead magnets don’t build demand. They build procrastination.

Work creates friction.
Friction delays decisions.
And delayed decisions don’t become clients.

Premium clients don’t ask: “What do I get?”
They ask: “Is this worth my time?”

So if your free offer is built around lots of implementation, you’ll attract buyers who collect, save, and delay.

Those buyers negotiate.
They hesitate.
They need convincing.

And then you end up selling to people you were never trying to attract.

So tell me, is your lead magnet designed to create a decision… 
or a to-do list?

If you want demand that brings premium buyers toward you, 
come join us in She’s in Demand.
https://lnkd.in/eZR6Angn

If you secretly resent your business,

You'll always cap your income.

Because resentment changes how you show up.
February forced me to recognise that in myself.

For two and a half years, I worked six days a week. Not because I had to, because I wanted to. 

Revenue was climbing. Clients were signing. Everything looked strong.

But I had built it on intensity.

I hadn’t protected my time.
I hadn’t tightened boundaries.
I said yes when I should have said no.

And slowly, resentment crept in. 

Not toward my clients. Toward the way I'd structured it.

One morning in February, I woke up and felt flat.
No excitement. No urgency. No pull to build.

And that's when you unconsciously hold back.
You show up, but not fully.
You sell, but without conviction.
You move, but there's no spark.

And that will always cap your income.

It’s the same reason most people never get in great shape.

If you hate the workout, you’ll force it for a while. But you’ll never build momentum.

When I found a style of training I loved, consistency became effortless. 
My energy increased and I got results fast.

Business is no different.
You cannot scale something you secretly resent.

So I made structural changes.
🧡  I released clients who drained me
🧡  I redesigned my offer suite and delivery
🧡  I stopped normalising six-day weeks  

Because we’re in this for the long game.

And long-term growth is easier to sustain when you actually enjoy how you’re building it.

taplio

The Battle

Cooper Camak

Melissa Campbell Porter

Followers

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Performance ScoreCooper Camak's LinkedIn Performance

Performance ScoreMelissa Campbell Porter's LinkedIn Performance

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taplio

The Battle

Cooper Camak

Melissa Campbell Porter

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Cooper Camak's LinkedIn Performance

Performance ScoreMelissa Campbell Porter's LinkedIn Performance

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Performance ScoreCooper Camak's LinkedIn Performance