TraceAir Technologies

Head of Sales & Business Development

Corey Jordon

Founder, Head of Sales and Sales Development 

RevGenius

Member and Moderator

RevOps Co-op

Member

Pollen

Peoplelogic

Head of Sales and Business Development

Simera

Sales Coach

Erudit

Economic Impact: 
- Responsible for growing the Outbound SDR program; Team was generating 8 SQLs per month and we scaled it to 65 SQLs per month for all of Q3 2023.
- Developed a Sales Playbook in Notion complete with GTM messaging, cadences, cold call scripts, tech stack user guides, and onboarding.
- Monitored the dynamic sales development landscape for the competitive edge; eliminated antiquated processes and pivoted strategies when necessary.
- Successfully hired, trained, and onboarded 4 SDRs; average ramp of < 30 days.

NINJIO Cybersecurity Awareness Training

- Created the Sales Development program; was the first to design any training or onboarding materials for revenue team members.
- Designed projections and communicated expectations to the CEO; collaborated with Marketing and Sales for alignment.
- Effectively hired, onboarded, trained, and scaled 3 representatives to full production in < 60 Days.
- Reverse engineered KPIs for the team that aligned with larger business outcomes; consistently challenged and tested those metrics - making adjustments when necessary.
- Achieved 145% of targets for Q2 - Q3; Generating $775,000 in pipeline.

ButterflyMX®

Economic Impact:
- Led a team of 16 Sales Development Reps.
- Worked closely with the CRO and CFO to implement a commission structure
that aligned with the business impact of the SDR Team.
- Increased proposals generated by 300% in one year, creating an additional
$1.2M in ACV.
- Created over 450 Opportunities in less than 12 Months which was a 400%
increase YoY
- Attended trade shows and conferences; generating new
opportunities for close-won revenue.

Providing Survey-Free People Data for HR Leaders

I'm a lifelong salesperson, 8x Sales Leader, Growth Expert, Coach, and Mentor who has trained more than 150 B2B Revenue-generating Sales reps and xDrs. 

I've been building and managing Sales Development & Revenue Teams for 8+ years and now serve as a consultant for top technology companies all over the world helping them implement, scale, and refine go-to-market revenue and demand generation strategies. 

To learn more about what it’s like to work with me, check out recommendations from some of the awesome people I've been fortunate enough to work with over the years. 

Let's connect: Twitter @coreyjordon | coreyjordon@gmail.com | 407-687-4896

WrenchWay

• 60 dials per day, 250 emails per week, 2 qualified meetings per day
• Complete sales cycle in an automotive technology firm, providing crucial lead generation and client acquisition.
• Created new sequence, customized cadences, and built sales plays using HubSpot, Apollo & LinkedIn tools and drove
relationships and meetings, with a sales cycle of 30 days
• Successfully facilitated client demos and contract processing, demonstrating strong customer relationship skills.
• Consistently closed deals, leveraging effective negotiation strategies and efficient contract processing

Account Executive

Airbase

• Initiated over 300 conversations per day, 800 emails per week, 7 demos per month
• Drove revenue within a book of business of 1000+ Accounts
• Engaged in daily prospecting activities to identify key decision-makers
• Collaborated with Account Executives and Sales leaders to enhance performance and drive sales pipeline.
• Documented outreach and prospecting activities in Salesforce, and harnessed tools such as Outreach, LinkedIn, and
ZoomInfo for effective prospecting strategies
• Demonstrated ability to work in a team environment while also working independent

Sales Development Representative

Datarails

• $600,000+ in pipeline generated in new business from outbound and qualification efforts
• 150 dials per day, 450 emails per week, 2 qualified meetings per day
• Research customers, identified decision-makers, educated clients & qualified buying interest, and sense of urgency
• Leveraged CRM extensively to maintain accurate records of all client activities, contacts, and account information
• Communicated with clients via cold calls, emails, and LinkedIn to develop an interest in the software
• Sold into, and influenced enterprise accounts such as McLaren, Xylem, Microsoft, BOC Aviation.
• Collaborated with team members and managers to develop strategies and ideas that drove results and success
• Utilized Salesforce, Salesloft, LinkedIn, ZoomInfo, and Chili Piper to implement prospecting strategy

Sound Waves

• Managed the complete sales cycle, from client prospecting to deal securing, consistently generating $1M in annual
revenue.
• Successfully established an eBay store, leading to an increase in sales, resulting in over $350,000 additional revenue per
year.
• Cultivated strong relationships with clients through warm/cold calls, product demonstrations, and ongoing account
management.
• Called warm/cold leads to build relationships for demos, performed demos
• Built sustainable relationships with clients and accounts
• Conducted thorough market research on emerging products and trends, enhancing product knowledge
• Published daily content on Twitter, Facebook, and Instagram for marketing sales
• Delegated work to team members and provided support

Sales and Service Manager

Eurosports

• Successfully developed a new department ramping profitability $60k/month
• Created and managed new accounts, successfully bringing in new business
• Organized team efforts to maximize production, efficiency, and customer satisfaction
• Redesigned accessory & apparel demos & increased inventory profitability
• Provided customer service for inbound and outbound calls, delivered information via emails, scheduled service
appointments, making follow-up calls for appointments
• Ran inventory reports & maintained inventory levels of over 10,000 parts, managed stocking levels, handled shipping
& receiving

Powersports Parts & Service Manager

➡ Who I am:
I am an experienced sales professional with exposure to B2B inside sales positions with a tech/software company. I'm an accomplished, results-oriented individual with a passion for customer experience and communication skills to help companies grow.

➡ What I do:
I have specialized expertise in providing solutions and decision-making under pressure. I'm an Innovative and creative individual with traceable results in multifaceted environments including B2B and B2C. adept at partnering and influencing senior leaders to help drive their people strategy and increase business results.

➡ What sets me apart:
I understand the industry from the ground up. Additionally, I have the ability to adapt quickly to new roles, responsibilities, and environments. I see how processes work and how they can be improved. This gives me the tools I need to contribute to my organization significantly from the first day.

➡ Where I’m going:
I am always interested in taking the next step in my professional journey and tackling new challenges. If you seek an energetic, dynamic, and creative professional, I invite you to connect with me and review my profile in-depth.

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The Battle

Corey Jordon

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