TraceAir Technologies

Head of Sales & Business Development

Corey Jordon

Founder, Head of Sales and Sales Development 

RevGenius

Member and Moderator

RevOps Co-op

Member

Pollen

Peoplelogic

Head of Sales and Business Development

Simera

Sales Coach

Erudit

Economic Impact: 
- Responsible for growing the Outbound SDR program; Team was generating 8 SQLs per month and we scaled it to 65 SQLs per month for all of Q3 2023.
- Developed a Sales Playbook in Notion complete with GTM messaging, cadences, cold call scripts, tech stack user guides, and onboarding.
- Monitored the dynamic sales development landscape for the competitive edge; eliminated antiquated processes and pivoted strategies when necessary.
- Successfully hired, trained, and onboarded 4 SDRs; average ramp of < 30 days.

NINJIO Cybersecurity Awareness Training

- Created the Sales Development program; was the first to design any training or onboarding materials for revenue team members.
- Designed projections and communicated expectations to the CEO; collaborated with Marketing and Sales for alignment.
- Effectively hired, onboarded, trained, and scaled 3 representatives to full production in < 60 Days.
- Reverse engineered KPIs for the team that aligned with larger business outcomes; consistently challenged and tested those metrics - making adjustments when necessary.
- Achieved 145% of targets for Q2 - Q3; Generating $775,000 in pipeline.

ButterflyMX®

Economic Impact:
- Led a team of 16 Sales Development Reps.
- Worked closely with the CRO and CFO to implement a commission structure
that aligned with the business impact of the SDR Team.
- Increased proposals generated by 300% in one year, creating an additional
$1.2M in ACV.
- Created over 450 Opportunities in less than 12 Months which was a 400%
increase YoY
- Attended trade shows and conferences; generating new
opportunities for close-won revenue.

Providing Survey-Free People Data for HR Leaders

I'm a lifelong salesperson, 8x Sales Leader, Growth Expert, Coach, and Mentor who has trained more than 150 B2B Revenue-generating Sales reps and xDrs. 

I've been building and managing Sales Development & Revenue Teams for 8+ years and now serve as a consultant for top technology companies all over the world helping them implement, scale, and refine go-to-market revenue and demand generation strategies. 

To learn more about what it’s like to work with me, check out recommendations from some of the awesome people I've been fortunate enough to work with over the years. 

Let's connect: Twitter @coreyjordon | coreyjordon@gmail.com | 407-687-4896

Salesforce

• Partnered with Salesforce's Fortune 100 Energy customers, delivering on strategic initiatives to provide scalable, secure solutions for complex business needs via the Salesforce 360 Platform.
• Strategized with sales leadership, partner network, and extended team to create a compelling point of view of the customer's needs, resulting in $4.2M of closed business - 387% Annual Contract Value (ACV) attainment for FY24.
• Established trusted relationships with key stakeholders across accounts, fostering trust and rapport driving long-term partnerships.
• Championed team success, as Team Lead, by coordinating impactful training and workshops for new product releases, fostering a collaborative and agile team environment, while also serving as a Trailguide for new hires.

Enterprise Business Development Representative

• Initiated daily outreach with 60+ prospects to determine or enhance prospect's level of interest
• Managed and tracked 3,000+ leads in FL and GA using HubSpot and Salesforce while maintaining accurate and up-to-date records to the VP of Sales
• Built opportunity pipeline by identifying key decision-makers within 50+ target accounts using internal sales tools and other publicly available information

Business Development Representative

Campus Advantage

• Spearheaded development and roll-out of innovative marketing campaigns that maximized property leasing performance resulting in 100% pre-lease
• Achieved 41.5% renewal rate at 3% rent growth for the 22-23 lease term
• Oversaw a $20,000 monthly marketing and concession budget to drive leasing growth

Leasing and Marketing Manager

Colliers

• Maintain sale and lease database of 25+ commercial properties in the North Florida market
• Gathered and organized economic, demographic, and real estate market data for North Florida to present to brokers and assist with million-dollar sale transactions
• Assisted the Director with the preparations of proposals and marketing packages on corporate accounts

Brokerage Analyst

CA Ventures

• Evaluated pre-lease reports to determine leasing velocity strategies to increase leasing efforts by 20%
• Trained and supervised leasing staff to ensure that they are effectively conducting tours and chasing the close of each sale with follow-ups, and proper execution of the leasing paperwork

• Managed a team of five leasing agents, acting as a liaison between agents and management

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The Battle

Corey Jordon

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