𝗜𝗦 𝗬𝗢𝗨𝗥 𝗛𝗢𝗦𝗣𝗜𝗧𝗔𝗟𝗜𝗧𝗬 𝗦𝗔𝗟𝗘𝗦 𝗢𝗡 𝗧𝗛𝗘 𝗥𝗢𝗖𝗞𝗦?

Let’s refill your funnel.

𝗧𝗵𝗲 𝗪𝗜𝗡𝗦 𝗠𝗲𝘁𝗵𝗼𝗱™
is your recipe for stronger leads and smoother conversions in Hospitality B2B.

You don’t need another shot of inspiration.

You need a solid pour of strategy.

𝗧𝗵𝗲 𝗴𝗮𝗺𝗲 𝗵𝗮𝘀 𝗰𝗵𝗮𝗻𝗴𝗲𝗱. 

❌ Cold pitches? Ghosted. 
❌ RFPs? Ignored. 
❌ Automation? Annoying..

At Lure Agency, we help hospitality brands, both hotels and vendors, ditch the noise and pour up a proven strategy that actually converts.

Because the smoothest moves start with a method.

🍋 𝗦𝗼𝘂𝗻𝗱 𝗳𝗮𝗺𝗶𝗹𝗶𝗮𝗿?
Your sales strategy is running on fumes.
Your inbox is empty. Your leads are cold.

Sales and marketing? Totally out of sync. 
And your competition? Getting sharper and more AI-savvy by the minute.

Whether you’re trying to fill group blocks or break into a new hotel account, you're stuck in a system that no longer works.

🌶️ The Old Way? All Buzz, No Buzzed.
✔️ RFP roulette
✔️ Cvent overload
✔️ Cold outreach
✔️ Cringe automation
✔️ A dry pipeline

🍸 The Solution: The WINS Method™
A bold blend of connection, clarity, and conversion:

𝗪𝗲𝗯𝘀𝗶𝘁𝗲 – Your 24/7 bartender. Serve the right first impression.

𝗜𝗻𝘁𝗲𝗹 – Know who’s thirsty and when.

𝗡𝘂𝗿𝘁𝘂𝗿𝗲 – Build trust with value-forward content.

𝗦𝗲𝗹𝗹 – Close with bold messaging and better timing.

Whether you want full service, a mixologist, or just the recipe—we’ve got your pour.

Let's connect and chat about it.


▶︎ 𝗥𝗘𝗦𝗨𝗟𝗧𝗦 𝗔𝗡𝗗 𝗣𝗥𝗔𝗜𝗦𝗘:

"Our results with Lure Agency have been crazy impressive!! This strategy has been a lifesaver for us. We're now efficiently operating with two salespeople instead of the previous 3.5, all thanks to a stream of highly qualified leads."

Julie Petit
Director of Sales & Marketing 
Stonewall Resort

_____________________________


“Lure Agency has great ideas, increased our web presence, and generated more leads for us. 
I highly recommend their services. “

Organic website traffic increased by 23%, time spent on the site by visitors grew by 37%, and revenue grew by 6.3%.

Steve Blidner
Founder & CEO
TTI Technologies
 
________________________________

Would you like to learn how your sales team can identify, convert, and retain more revenue?

Call me directly at 619-889-8156 or email me (cory@lureagency.com) and let's have a conversation about your goals and objectives.
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#digitalmarketing #sales #hotelmarketing #hotelsales #marketing #integratedmarketing #b2bhospitality #hospitalityb2b #hoteltech #hotelrevenue #hotelbusiness

Cory Falter

Early check-in vibe.
Never gets old. 😂

Growing Revenue For Hospitality B2B Is My Bottom Line 🔺 Partner at Lure Agency 🔺 Co-Founder at Sales on Tap 🔺 President HSMAI San Diego 🔺 SDSU Dad of Twin Daughters 🔺 Former Pro Motocross Racer 🔺GenX New Waver 🤙

The best salespeople don't chase.

They help.

Big difference.

One comes from desperation (I need this deal).

The other from confidence (I know I can solve this).

How's it done?

➝ When you scroll LinkedIn looking for signals instead of targets?
➝  When you DM value instead of pitches?
➝ When you answer questions nobody asked yet?

That's not prospecting the old way,

That's positioning.

How are you approaching specting differently?

New Year's resolutions fade.
Your opportunities? 

Those don't have to.

Kicked off the year with a stellar group of pros who came ready to think, challenge, and level up.
 
➝ New year. 
➝ New conversations. 
➝ Same rule: surround yourself with people who move the needle.

Follow. 
Reach out. 
Let’s make this year loud.

🔴 Tom DiScipio 
Managing Partner, VP of Brand at IMPACT

🔴 Laurean Sahilices  
Strategic Hotel Marketing Consultant | Partnering with luxury resorts & boutique hotels to align visibility with commercial growth | Ex Marriott, Accor, IHG, Minor Hotels

🔴 Chuck Shaver  
LinkedIn Expert at CS Sales Consulting
We help businesses unlock LinkedIn to elevate sales, amplify marketing, and accelerate the pipeline by leveraging its strengths. 1) Public Branding 2) Target Marketing 3) Strategic Prospecting, without outdated ad spend

Expand your network.

And your opportunities. 🚀

Connections and conversations

I didn't need more motivation.

I needed better systems.

Motivation fades.

Systems stick.

I learned this the hard way when I opened Lure Agency over 13 years ago.

Early on, I'd get pumped after a conference or big win. 

Then life would hit, energy would drop, and momentum would stall.

The shift happened when I partnered with Susan Tucker and stopped relying on feeling inspired, and we started building repeatable processes.

Here's what changed:

→ Morning routines became non-negotiable, not mood-dependent.

→ Team meetings followed agendas, not vibes.

→ Client strategy calls are more strategic, less winging it.

→ Delivering services moved to a structured, repeatable framework that produces positive outcomes in less time.

The result?

Consistency. 
Growth. 
Less stress.

When you build systems, you remove the decision fatigue. You show up whether you feel like it or not.

And that's where real progress lives.

Not in the highlight reel moments.

In the unglamorous, day-after-day execution.

So if you're waiting to feel motivated before you start, you've got it backwards.

Build the system first.

The motivation follows.

What's one system you're building in 2026 that's got you fired up?

Chief Commercial Officer | Amaze Insights Helping Hotel Brands, Management Companies and Ownership Groups to Get Amazing Results with Best in Class Reporting and Insights | AHLA T100 Member

Helping Hotels, Hotel Management Companies, Ownership Groups and Brands to Achieve Amazing Results by having access to the right information at the right time to make optimal decisions.

Send me an email:  Nick@amazeinsights.com or a message here on LinkedIn to find out how you can help your hotels achieve the amazing.

Previous Role Amadeus 
Personally booked more than $160M in total revenue (Newmarket International & Amadeus)

#1 Worldwide revenue producer 2012, 2013, 2014, 2015, 2016, 2017, 2018 & 2019 (Hospitality division of Amadeus)

250% of quota in 2019 ($17.93M booked in revenue)

197% of $7M quota achieved in 2018

200% of quota achieved in 2014, 2015 & 2017

Set company record for highest revenue by a sales rep in 2012, 2014, 2015, 2017 & 2019

>$7.3M in revenue in 2014
>$8M in revenue in 2015
>$18M in year revenue booked in 2017 (with an additional $50M+ in multi year revenue booked)

Worked for Newmarket International (Acquired by Amadeus in January 2014) since 1995

#Delphi, #Reporting,#Sales Optimization,#Revenue Management, #PACE,#Productivity

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Cory Falter

Nick Horgan ★

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The Battle

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Nick Horgan ★

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