humanworks

At humanworks, we do b2b marketing differently. Bland, boring and blah blah blah B2B isn’t for us. We’re storytelling specialists, working with forward-thinking, growth-minded businesses to put the human connection at the heart of B2B marketing.

What we offer:

Content strategy
• Editorial
• Value proposition development
• Content audits

Brand awareness
• Thought leadership campaigns
• Industry reports
• SEO Blog articles

Lead generation
• E-books
• Whitepapers
• Email communications
• Paid ads

Social media
• Social media strategy
• Content creation and ghostwriting
• LinkedIn content
• Company page management

Communications & copy
• PR
• Website content & SEO
• Landing pages
• Case studies
• Employee engagement

Video & design
• Brand design
• Website design
• Video content
• Infographics

Founder

Cosmo Creative Content

If you're a b2b marketing director in financial services, insurance, SaaS and sustainability - we work with you to deliver the thought leadership strategy and content your in-house teams can't.

Content Director

BBC Radio 5 Live

-	Senior leader of the 5 live Breakfast programme and the wider 5 live network leadership team.
-	Leading a team of 20 producers creating a network breakfast radio programme 7 days a week. Responsibility for team performance and welfare.
-	Overseeing the on-air team, managing key talent and setting the editorial direction of the programme. 
-	Leading the commissioning of the programme’s digital and social content   

INNOVATION & LEADERSHIP

-	Leading the recent re-development of the 5 live Breakfast programme: creating a modern radio programme with the audience at its heart. Developing new formats and a programme clock to better showcase presenter talent – driving increased engagement and audience appreciation.
-	Leading 5 live Breakfast’s acclaimed Brexit coverage: developing formats like #BrexitBarometer (a simultaneous discussion format, on-air and online). Driving significant social media traffic.
-	Leading 5 Live Breakfast’s 2019 Election coverage, including creating record levels of engagement with the 5 Live Leader Your Calls, broadcast simultaneously on the BBC News Channel (the leaders of the main political parties taking listeners’ questions). Demonstrating an ability to lead high-profile projects with multiple stakeholders.

STRATEGIC HIGHLIGHTS:
-	Leading a 5 live strategy to improve our reach to younger audiences. Collaborating with multiple stake-holders and creating a blueprint that has had a real impact: 25-44 measure up on Rajars Q4 2019, significantly more live listening through BBC Sounds for U35s (Q3 vs Q4 2019)
-	Leading the BBC's 50:50 project to encourage greater diversity of voices on-air.
-	Currently leading on a project to develop a unique strategy to increase live listening through BBC Sounds (Q1 2020). Working across the BBC Radio division, engaging and managing multiple stakeholders. Demonstrating an ability to identify problems across the division and bring a team together to tackle them.

Assistant Editor

Senior Broadcast Journalist

Broadcast Journalist

THEN → BBC Journalist For 17 Years NOW → Building a B2B Content Agency HOW → Transforming Your Business Into a Thought Leader

At humanworks, we do b2b marketing differently. Bland, boring and blah blah blah B2B isn’t for us. We’re storytelling specialists, working with forward-thinking, growth-minded businesses to put the human connection at the heart of B2B marketing.

What we offer:

Content strategy
• Editorial
• Value proposition development
• Content audits

Brand awareness
• Thought leadership campaigns
• Industry reports
• SEO Blog articles

Lead generation
• E-books
• Whitepapers
• Email communications
• Paid ads

Social media
• Social media strategy
• Content creation and ghostwriting
• LinkedIn content
• Company page management

Communications & copy
• PR
• Website content & SEO
• Landing pages
• Case studies
• Employee engagement

Video & design
• Brand design
• Website design
• Video content
• Infographics

_________________________________

Why choose humanworks?

We don’t think business to business; we think human to human.

That means crafting content and communications that create genuine, personal, and authentic connections between your business and your customers.

We’re a new type of marketing agency. We help you cut through the blah, blah, blah and give your business a compelling story that will help you stand out from the crowd, build your brand, and grow your bottom line.

• We’re storytellers
• We’re thinkers & doers
• We’re humans, not robots

Our content doesn’t just click with your audience; it connects your business to new leads and converts them into customers.

That’s the power of human-to-human marketing. It just works.

__________________________

Our founder:

I’m Cosmo Shield, founder of humanworks. Before you ask, yes, that’s my real name! I was a BBC journalist for almost two decades before I realised I was sick of telling people bad news every day and wanted to help a generation of businesses tell their stories in a more compelling way.

That’s the passion the humanworks team brings to every client and project. I’d love to hear more about your business.

Email
cosmo@human-works.co.uk

Website:
www.human-works.co.uk

Cosmo Shield ♾

So,

At age 20 I became a night-club promoter. No, my parents were not happy about it. 

At 28 I launched a festival in Croatia called Hideout. 

And sold that festival brand to Global Media five years later.

Around the same time, me and some partners took over a 56-hectare island in Croatia and turned it into a new kind of wellness resort.

This is where I experienced extreme learning for the first time. Like when Morpheus taught Neo kung fu in The Matrix. 

All the obvious stuff. And, although it wasn’t on the agenda, I learned a bit about rats, sea urchins and how poisonous caterpillars can take out 50 contractors in one fell swoop. 

I also learned how to put out fires. Yes, real ones. And metaphorical ones. 

I lost almost everything. Money and mind.
So I did what founders do. Started again.
Not long after, I became a father. Extreme learning, round two.

In the years since, I’ve been building and supporting experience-led projects like Beat Hotel, Resurface and JONA, while raising two young boys and rethinking what success actually means.

My belief is that learning from mistakes makes you smarter. 
Knowledge comes from experience layered over time.  
And, we can find meaning in life by participating in something bigger than ourselves. 

My idea of success:

Freedom – not needing to worry about money and having autonomy over my time.
Family Happiness – bringing balance to the chaos and bliss.
To Matter - contributing to something I want to exist even when I don’t. 

Some good bits:
- Central (First club night). No gear, no idea. Made it work. Never looked back.
- Wax:On (Second club night). 11th November 2004, Jacques Lu Cont & Mylo. Queue round the corner.
- Hideout Festival. Has seen over 100k attendees since inception. 
- Acquiring and developing a whole island. Like a Bond Villain. Got in Harper's Bazaar top 150 hotels in the world (little did they know).
- Becoming a dad. Nothing like it. Altered reality. Has eventually led to generational thinking (feels awesome).
- JONA. A new hotel brand based on a passion for adventure. It’s what lights me up these days. 


Today, I work with founders and leadership teams building ambitious, experience-led brands.

Whether you’re refining your business strategy or seeking personal alignment, I’ll help you cut through the noise and create lasting impact.

I’m also the founder of Blume - a community for experience creators and culture-led founders.

View my website for more details and to connect.

Nice one for making it to the bottom 👊🏼

Dan Blackledge

Across everything I worked on in 2025, ONE pattern kept repeating.
→ And why it matters for creating more flow in 2026.

Imagine you’re hiking up a big mountain.
The higher you get, the lower the air pressure.
Less available oxygen.

You can keep climbing.
But only if you acclimatise.

Now imagine being dropped in at 6000m.

The air pressure is significantly lower.
The percentage of oxygen hasn’t changed.
But the amount available with each breath is drastically reduced.
Often less than half of sea level.

Without acclimatisation, your system can’t keep up.

→ Confusion
→ Tunnel Vision
→ Poor judgement
→ Crushing fatigue
→ Loss of coordination

You might see where this is going.

My number ONE insight from 2025:
Founders evolving faster than their businesses can keep pace.
Operating at the wrong altitude.

Everything still looks successful from the outside.
But inside, the system is under strain.

I call this Integration Deficit.
 
It shows up at the edges first.

You grow in vision, insight, ambition and experience.
You see more of what’s possible.
You add products, markets, ideas, responsibilities.

But the company, its structure, story, systems and people, doesn’t fully integrate each wave of growth before the next one arrives.

“It’s exciting, but it’s a lot.”

Similar symptoms start to appear:
→ Tension
→ Misalignment
→ Scattered attention
→ Cognitive impairment
→ Feeling like you’re carrying too much

Businesses don’t fail because of a lack of effort.
They fail because they don’t acclimatise.

Because they don’t integrate.

A big part of my work this year sits right here.
Helping systems catch up to the people building them.
So growth feels lighter and more sustainable.

Real humans, I’m curious - does it feel like you’re operating at the right altitude right now?

-

I’ve recently put together a short Founder Integration Assessment.
Two minutes to sense-check whether your organisation is keeping pace with your evolution.

If you want it, DM me and I’ll send it over.

Founder of Blume - the home for experience creators.

The thing that quietly pulls founders off course.

A few weeks ago I took a morning walk with a client.
Cold, crisp air. Clear sun. The kind of weather that wakes you up before the coffee does. 

We were talking about the point they’d reached in their journey.

They lead a large, capable team.
An 8-figure brand with real momentum.
There was a ceiling they could feel but couldn’t explain.

Opportunities everywhere.
Ideas multiplying like gremlins after midnight.
Big and small.
All of them convincing enough to follow.

This isn’t distraction or procrastination. It’s called:

Dispersion.

Aka scattered action.
It blocks the compounding effect of single focussed attention.

Sometimes it’s obvious:
– a new project
– a side venture
– an exciting partnership

And sometimes it’s sneakier:
– one more angle
– another tactic
– a new hire

Nothing wrong with any of it.
But too many shiny objects at once kill momentum.

At one point I asked:

“What if nothing here is broken?

What if the real issue is that you haven’t put anything down for a while?”

They went quiet.

Because that’s the uncomfortable bit.

There’s a version of you that built what you have now.
And a newer version trying to emerge.

That newer version doesn’t need more ideas.
It needs Integration.

Fewer active bets.
Clearer priorities.
Letting some good things go…
so the right things can actually move.

Start later, finish sooner.

So heading into 2026, here’s the real question:

What are you going to put down…
so you can move faster?

—

If this feels familiar, I’ve put together a short
Founder Integration Assessment.

Two minutes to sense-check whether your focus is compounding,
or being quietly pulled apart by shiny objects.

If you want it, DM me ‘altitude’ and I’ll send it over.

Strategic partner helping culture-led founders build capacity and shape brands at the right altitude.

taplio

The Battle

Cosmo Shield ♾

Dan Blackledge

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The Battle

Cosmo Shield ♾

Dan Blackledge

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