humanworks

At humanworks, we do b2b marketing differently. Bland, boring and blah blah blah B2B isn’t for us. We’re storytelling specialists, working with forward-thinking, growth-minded businesses to put the human connection at the heart of B2B marketing.

What we offer:

Content strategy
• Editorial
• Value proposition development
• Content audits

Brand awareness
• Thought leadership campaigns
• Industry reports
• SEO Blog articles

Lead generation
• E-books
• Whitepapers
• Email communications
• Paid ads

Social media
• Social media strategy
• Content creation and ghostwriting
• LinkedIn content
• Company page management

Communications & copy
• PR
• Website content & SEO
• Landing pages
• Case studies
• Employee engagement

Video & design
• Brand design
• Website design
• Video content
• Infographics

Founder

Cosmo Creative Content

If you're a b2b marketing director in financial services, insurance, SaaS and sustainability - we work with you to deliver the thought leadership strategy and content your in-house teams can't.

Content Director

BBC Radio 5 Live

-	Senior leader of the 5 live Breakfast programme and the wider 5 live network leadership team.
-	Leading a team of 20 producers creating a network breakfast radio programme 7 days a week. Responsibility for team performance and welfare.
-	Overseeing the on-air team, managing key talent and setting the editorial direction of the programme. 
-	Leading the commissioning of the programme’s digital and social content   

INNOVATION & LEADERSHIP

-	Leading the recent re-development of the 5 live Breakfast programme: creating a modern radio programme with the audience at its heart. Developing new formats and a programme clock to better showcase presenter talent – driving increased engagement and audience appreciation.
-	Leading 5 live Breakfast’s acclaimed Brexit coverage: developing formats like #BrexitBarometer (a simultaneous discussion format, on-air and online). Driving significant social media traffic.
-	Leading 5 Live Breakfast’s 2019 Election coverage, including creating record levels of engagement with the 5 Live Leader Your Calls, broadcast simultaneously on the BBC News Channel (the leaders of the main political parties taking listeners’ questions). Demonstrating an ability to lead high-profile projects with multiple stakeholders.

STRATEGIC HIGHLIGHTS:
-	Leading a 5 live strategy to improve our reach to younger audiences. Collaborating with multiple stake-holders and creating a blueprint that has had a real impact: 25-44 measure up on Rajars Q4 2019, significantly more live listening through BBC Sounds for U35s (Q3 vs Q4 2019)
-	Leading the BBC's 50:50 project to encourage greater diversity of voices on-air.
-	Currently leading on a project to develop a unique strategy to increase live listening through BBC Sounds (Q1 2020). Working across the BBC Radio division, engaging and managing multiple stakeholders. Demonstrating an ability to identify problems across the division and bring a team together to tackle them.

Assistant Editor

Senior Broadcast Journalist

Broadcast Journalist

THEN → BBC Journalist For 17 Years NOW → Building a B2B Content Agency HOW → Transforming Your Business Into a Thought Leader

At humanworks, we do b2b marketing differently. Bland, boring and blah blah blah B2B isn’t for us. We’re storytelling specialists, working with forward-thinking, growth-minded businesses to put the human connection at the heart of B2B marketing.

What we offer:

Content strategy
• Editorial
• Value proposition development
• Content audits

Brand awareness
• Thought leadership campaigns
• Industry reports
• SEO Blog articles

Lead generation
• E-books
• Whitepapers
• Email communications
• Paid ads

Social media
• Social media strategy
• Content creation and ghostwriting
• LinkedIn content
• Company page management

Communications & copy
• PR
• Website content & SEO
• Landing pages
• Case studies
• Employee engagement

Video & design
• Brand design
• Website design
• Video content
• Infographics

_________________________________

Why choose humanworks?

We don’t think business to business; we think human to human.

That means crafting content and communications that create genuine, personal, and authentic connections between your business and your customers.

We’re a new type of marketing agency. We help you cut through the blah, blah, blah and give your business a compelling story that will help you stand out from the crowd, build your brand, and grow your bottom line.

• We’re storytellers
• We’re thinkers & doers
• We’re humans, not robots

Our content doesn’t just click with your audience; it connects your business to new leads and converts them into customers.

That’s the power of human-to-human marketing. It just works.

__________________________

Our founder:

I’m Cosmo Shield, founder of humanworks. Before you ask, yes, that’s my real name! I was a BBC journalist for almost two decades before I realised I was sick of telling people bad news every day and wanted to help a generation of businesses tell their stories in a more compelling way.

That’s the passion the humanworks team brings to every client and project. I’d love to hear more about your business.

Email
cosmo@human-works.co.uk

Website:
www.human-works.co.uk

Cosmo Shield ♾

Co-Founder @ Nude Digital | Organic & Paid Social Media Marketing

Co-Founder of Nude Digital Marketing 

"Oh no, not another digital marketing agency owner"

I completely understand...

But we do things differently, and we have the results to back it up!

We've helped 50+ organisations stand out, grow and scale over 3 years using:

- Organic social Media
- Paid social/PPC
- Email marketing
- Outreach
- Personal branding
- Graphic design 

If you're serious about growing your business through content, social media and advertising, you're in the right place.

However, it can be daunting jumping in deep end straight off the bat.

So let's have a 20min chat to see where you're at.

Worst case scenario you can steal our ideas.

Book free 20 min consultation here: https://calendly.com/jordan-nudedigital/30min

Jordan Chappell

I failed miserably at relaxing over Christmas.

And honestly… I’m not even mad about it.

This is just the reality of running an agency when you’re still involved in strategy and client facing - you never fully switch off.

Adding to this, in January we’re kicking off three major launches:

1. A B2B SaaS product launch

Multi-channel, multi-region, months in the making. Every detail with this matters, and my brain has been running constant checks to make sure nothing slips.

2. Breaking into a new region for a B2B automotive business

Since 2023, we’ve doubled their revenue YoY in one market through ads and content. Now we’re taking that exact strategy, adapting it, and rolling it out somewhere new. Hence… Christmas was spent pressure-testing the launch.

3. Taking over a project from another agency

In November, we stepped in after a lot of budget had been burned with little to show for it. December was spent rebuilding the strategy from the ground up.
Ads, ABM, proper structure. Christmas was spent reviewing data and next steps.

So no, it wasn’t the most relaxing Christmas.

But I'm not complaining.

We’re super excited to get these campaigns moving.

Happy 2026 💙

Co-Founder @ Nude | Stripping the boring out of B2B marketing

I spent the weekend reading a lot of LinkedIn posts about agencies getting fired left, right and centre.

Not how I planned to spend my time, but it did get me thinking.

A common take is that B2B companies don’t need strategy anymore because they already have it.

I don’t think that’s true.

What is true is that people are pissed of with strategy that goes nowhere.

Over the past six months, we’ve signed six new clients.

(Not a huge dataset, but enough to see a clear pattern.)

Some came from other agencies and some had never worked with one before.

Different situations but the same frustrations.

They didn't want long, drawn out strategies that never left the deck.

The truth is that strategy that ignores commercial reality, can’t be turned into clear next steps, or doesn’t lead to anything tangible becomes useless very quickly.

So when teams say “we just need execution,” what they’re really saying is: “We need results, and the last strategy failed to deliver them.”

That’s why agencies get fired.

Not because strategy is dead, but because too many agencies hide behind it.
If you can’t take what you’ve learned and turn it into live campaigns, clear decisions, and measurable outcomes, then it isn’t strategy. 

No results means no longevity.

And cutting strategy altogether doesn’t fix the problem.

It just makes results harder, slower, and more expensive to achieve.

That’s the uncomfortable truth.

taplio

The Battle

Cosmo Shield ♾

Jordan Chappell

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taplio

The Battle

Cosmo Shield ♾

Jordan Chappell

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jordan Chappell's LinkedIn Performance

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