Black Swan Agency

I lead a dynamic team at the forefront of revolutionizing the online education sector through innovative digital marketing strategies.

In my five-year tenure in the online realm, I have collaborated with rapidly growing B2B and B2C coaching and consulting firms. My role has been pivotal in overhauling their marketing systems and scaling their monthly revenues to hundreds of thousands, primarily through paid social campaigns. Impressively, I have managed over $50 million in digital advertising spend for clients and partners, a responsibility I approach with utmost seriousness and dedication.

My approach to scaling a business is straightforward yet effective: I employ a methodical process that involves careful planning, development, and the introduction of new revenue streams. This process also includes the critical evaluation and enhancement of existing revenue programs to ensure their long-term viability and success.

Founder

Hemon Media Group

I had the incredible opportunity to collaborate with some of the most talented and innovative minds in the marketing industry during my tenure at Hemon. In the span of a few years, I managed accounts with daily budgets ranging from $500 a day to an impressive $100,000 a day in performance ad spend. The reputation of the Hemon team as pioneers in direct response marketing is well-deserved and something I experienced firsthand.

Throughout my time there, I worked with a diverse range of brands, including Click Funnels, LadyBoss, Clients and Community, RedLine Steel, Steel Supplements, Voomly, Toonly, Kristin Boss, Flow Research Collective, Legendary Marketer, CardoMax, Trusy, Tower Leadership, Nutritional Coaching Institute, among many others. 

My career progression at Hemon was rapid and enriching, advancing from a Junior Media Buyer to a Senior Media Buyer, and eventually to a Senior Strategist. The knowledge and experience I gained through this journey were truly remarkable.

Senior Strategist

Elite CEOs

At Elite CEOs, I experienced a remarkable journey of professional growth and development in the field of marketing. Initially joining the team with a foundational understanding of the industry, I rapidly advanced to managing high-value accounts with daily spends ranging from $5,000 to $10,000. As one of the inaugural members of the agency, I was privileged to play a pivotal role in shaping its future.

I had the unique opportunity to not only enhance my own skills but also contribute significantly to the development of the agency's systems and processes. This experience at Elite CEOs was not just about personal growth; it was about being part of something bigger, helping to lay the groundwork for an agency poised for success.

Media Buyer

POST CITY Picture & Sound

Accounting Bookkeeper

CEO | $50 Million Spent On Paid Ads | Helping Education Businesses Scale Through Better Data, Messaging, & Scientific Experimentation

Over the past 6 years, I've had the privilege of helping build and scale over 100s of successful companies, all of which have generated over $1 million annually with some reaching $1 - $5 million in monthly revenue. 

My expertise lies in digital marketing, particularly in paid advertising, where I've managed over $50 million in ad spend with an average front-end revenue return of 300-500%.

I'm on a mission to help education businesses scale. I believe our current education system needs a significant overhaul, and I'm committed to shifting towards a mentor-led model that can revolutionize learning worldwide.

My focus is on empowering education expert entrepreneurs to scale their businesses through smart economics, compelling offers, strategic components, and continuous optimization.

As the founder of Black Swan Agency, I lead a team dedicated to shaping the future of online education.

Notable Collaborations:

I've had the opportunity to work with industry leaders and fast-growing companies, including:

→ Ladyboss 
→ ClickFunnels & Russell Brunson
→ Jeff Lerner & Entre Institute
→ Jay Shetty
→ Steven Kotler and The Flow Research Collective
→ Jason Phillips and the Nutritional Coaching Institute
→ Jen Gottlieb, Chris Winfield & Super Connected Media
→ Dan Lok
→ Chris Gronkowski
→ Dan Henry
→ Red Line Steel
→ Apex Growth
→ Blake Snodgrass & Agency Collective
→ And numerous other online education companies

My results:

→ Managed over $50 million in digital advertising spend across multiple platforms (Facebook, Google, YouTube, TikTok, Programmatic, and more)

→ Consistently achieved 300-500% average front-end return on ad spend

→ Transformed marketing systems for high-growth B2B and B2C coaching & consulting companies

→Scaled multiple businesses to hundreds of thousands in monthly revenue (some over a few million) through paid social, conversion rate optimization, and more!

If you're interested in scaling your education business or want to learn more about digital marketing you can:

Subscribe to my newsletter: https://mail.advertisingexplained.com/subscribe

or 

Book a 1:1 coaching or consulting call: https://craigmyers.ca

I'm committed to delivering results and helping businesses create a strong competitive advantage, expand market share, and drive significant revenue growth. 

If you're ready to transform your online education business, let's connect and explore how we can achieve your goals together.

Craig Myers

Aaron Hayes

606 Digital Solutions

• Generated over $10M in total revenue through paid media channels in 2023.
• Utilizing performance data insights to develop performance creative concepts, leading to a 75% decrease in
average CPA in less than 30 days
• Development of AI-based data tools to enhance creative reporting and visibility and shorten the feedback
loop between creative & paid media departments

CMO/Creative Director

The Sales Agency

- Successfully ran paid ad campaigns across paid media platforms platforms (FB/IG, TikTok, Youtube, Google search/display).
- Implemented test strategies for multiple offers, creative assets, messaging & sales funnels across multiple accounts in different industries.
- Implemented creative strategy & process for developing winning ad creative on a consistent weekly basis.
- Hosted daily coaching calls on creating effective marketing offers & ad campaigns for 6-7 figure clients across multiple industries including ecom & info products & fitness. - Created engaging ad & landing page copy to increase conversion rate, developed SOP's for analyzing, testing & optimizing landing pages for higher conversion rate.
- Managed over 500k in spend profitably. Responsible for $5M+ In revenue.
- Developed successful email and SMS campaigns to drive more conversions from existing contacts inside the business.

Head of Paid Media

- Planned, implemented and managed marketing strategy across the company.
- In depth customer research and analysis of sales process, customer journey and
market positioning.
- Determined projections and KPI benchmarks for marketing department and tracked relevant growth indicators.
- Worked with sales department and delivery to improve conversion rate and lifetime value by creating customer aligned marketing and messaging.
- Designed, planned and executed marketing campaigns across paid media channels (FB, TikTok, Youtube, Google search & display) and organic channels (FB, IG, Youtube organic, Linkedin & email) with video and written content.

Chief Marketing Officer

TheFutures.io

• Built & led growth team to achieve 56% increase in sales in 90 days by implementing cross channel
paid media & creative strategy.
• Lowered average CPA by 68% in 3 months by implementing a full-funnel creative roadmap, including
asset production & optimizing messaging based on stacked learnings from data analytics.

Head of Growth

PK Sound

Setup and operation of large scale pro audio systems and stage production including lighting and video, Stage management duties at large venues and festivals, including dealing with high profile artist and management  clients, Meeting complex technical requirements under time constraints, Front of house and back line support for musical & corporate events.

Audio Technician

Installation and servicing of residential and commercial alarm systems and security cameras, Setup and configuration of cameras, digital video recorders and wireless networks, Independently managed and operated.

Security installation, activation and commissioning of wireless and hardwired systems for residential & commercial settings, Experience includes GE Interlogix, 2gig, Honeywell and Qualys Security.
CCTV and IP Security Camera Systems, Experience Installing and servicing distributed video, control systems, projectors, music services, POS terminals and networking, Installation and commissioning of pro audio systems for venues including stage setup and front of house, including integration to house audio systems, Data & audio cabling solutions including Home Theatre, Multi-room Audio, Networking, Camera & Security ·   Pre-wire, termination and commissioning of Cat 5, Cat 6, RG6, audio, HDMI, Component video and security wiring etc.

Security Specialist

Genesis Integration

Integration of audio/video and video conferencing components in boardrooms and professional settings, Experience with AMX and Crestron control systems and Polycom and Cisco video conferencing, Installation & integration in commercial settings including hearing rooms, classrooms and government facilities, Experience includes AV & server rack wiring, cable installation and termination, distributed audio & video, access control, pro audio and paging speaker systems, nurse call systems.

Integration Specialist

Vivint Smart Home

Alarm system and home automation sales, installation and service including cameras, alarms, thermostat/ HVAC, door locks and appliance control.  
Managed Grande Prairie office independently handling sales, service calls, scheduling, and inventory, Low Voltage prewire and installation of Alarm, Audio/Video and Automation Systems.

Area Manager

Transforming D2C brands into market leaders:

At 606 Digital Solutions embrace the power of data-driven creative to revolutionize growth for D2C brands. 

Our unique approach? The 'Creative Catalyst System' – a blend of technology, creativity, and real-time insight that propels brands to new levels of profitable growth.

Why do brands struggle when scaling paid media over 20k+ per day?

❌ Simply not enough proven creative assets to scale
❌ Unfocused creative that doesn’t resonate with high value buyers
❌ Optimizing around the wrong KPI’s without leveraging data insights
❌ Inefficient creative processes that don't align with customer behavior

Our team are experts in data analysis, creative strategy & go beyond traditional digital marketing. We work with our clients to transform their creative landscape and create rapid growth while protecting profitability.

We don't just offer services; we provide a partnership that includes:

✅ Tailored strategies using real-time data for creative decision-making
✅ Comprehensive testing methodologies for consistent and scalable growth
✅ Long-term solutions for sustainable brand development

Our services encompass:

- Data-driven creative strategy and execution
- Multi-channel media buying and optimization
- Conversion rate optimization
- Profitable scaling margin analysis
- In-depth marketing analytics and insights

Our process is straightforward:

1️⃣ In-depth Data Analysis
2️⃣ Strategic Creative Planning
3️⃣ Data-Driven Execution
4️⃣ Optimization Through Real Time Insights

Let's redefine what's possible for your creative.

Ready to see profitable growth through creative for your brand? 

Connect with us at 
--> 606digitalsolutions.com

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Craig Myers

Aaron Hayes

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