Black Swan Agency

I lead a dynamic team at the forefront of revolutionizing the online education sector through innovative digital marketing strategies.

In my five-year tenure in the online realm, I have collaborated with rapidly growing B2B and B2C coaching and consulting firms. My role has been pivotal in overhauling their marketing systems and scaling their monthly revenues to hundreds of thousands, primarily through paid social campaigns. Impressively, I have managed over $50 million in digital advertising spend for clients and partners, a responsibility I approach with utmost seriousness and dedication.

My approach to scaling a business is straightforward yet effective: I employ a methodical process that involves careful planning, development, and the introduction of new revenue streams. This process also includes the critical evaluation and enhancement of existing revenue programs to ensure their long-term viability and success.

Founder

Hemon Media Group

I had the incredible opportunity to collaborate with some of the most talented and innovative minds in the marketing industry during my tenure at Hemon. In the span of a few years, I managed accounts with daily budgets ranging from $500 a day to an impressive $100,000 a day in performance ad spend. The reputation of the Hemon team as pioneers in direct response marketing is well-deserved and something I experienced firsthand.

Throughout my time there, I worked with a diverse range of brands, including Click Funnels, LadyBoss, Clients and Community, RedLine Steel, Steel Supplements, Voomly, Toonly, Kristin Boss, Flow Research Collective, Legendary Marketer, CardoMax, Trusy, Tower Leadership, Nutritional Coaching Institute, among many others. 

My career progression at Hemon was rapid and enriching, advancing from a Junior Media Buyer to a Senior Media Buyer, and eventually to a Senior Strategist. The knowledge and experience I gained through this journey were truly remarkable.

Senior Strategist

Elite CEOs

At Elite CEOs, I experienced a remarkable journey of professional growth and development in the field of marketing. Initially joining the team with a foundational understanding of the industry, I rapidly advanced to managing high-value accounts with daily spends ranging from $5,000 to $10,000. As one of the inaugural members of the agency, I was privileged to play a pivotal role in shaping its future.

I had the unique opportunity to not only enhance my own skills but also contribute significantly to the development of the agency's systems and processes. This experience at Elite CEOs was not just about personal growth; it was about being part of something bigger, helping to lay the groundwork for an agency poised for success.

Media Buyer

POST CITY Picture & Sound

Accounting Bookkeeper

CEO | $50 Million Spent On Paid Ads | Helping Education Businesses Scale Through Better Data, Messaging, & Scientific Experimentation

Over the past 6 years, I've had the privilege of helping build and scale over 100s of successful companies, all of which have generated over $1 million annually with some reaching $1 - $5 million in monthly revenue. 

My expertise lies in digital marketing, particularly in paid advertising, where I've managed over $50 million in ad spend with an average front-end revenue return of 300-500%.

I'm on a mission to help education businesses scale. I believe our current education system needs a significant overhaul, and I'm committed to shifting towards a mentor-led model that can revolutionize learning worldwide.

My focus is on empowering education expert entrepreneurs to scale their businesses through smart economics, compelling offers, strategic components, and continuous optimization.

As the founder of Black Swan Agency, I lead a team dedicated to shaping the future of online education.

Notable Collaborations:

I've had the opportunity to work with industry leaders and fast-growing companies, including:

→ Ladyboss 
→ ClickFunnels & Russell Brunson
→ Jeff Lerner & Entre Institute
→ Jay Shetty
→ Steven Kotler and The Flow Research Collective
→ Jason Phillips and the Nutritional Coaching Institute
→ Jen Gottlieb, Chris Winfield & Super Connected Media
→ Dan Lok
→ Chris Gronkowski
→ Dan Henry
→ Red Line Steel
→ Apex Growth
→ Blake Snodgrass & Agency Collective
→ And numerous other online education companies

My results:

→ Managed over $50 million in digital advertising spend across multiple platforms (Facebook, Google, YouTube, TikTok, Programmatic, and more)

→ Consistently achieved 300-500% average front-end return on ad spend

→ Transformed marketing systems for high-growth B2B and B2C coaching & consulting companies

→Scaled multiple businesses to hundreds of thousands in monthly revenue (some over a few million) through paid social, conversion rate optimization, and more!

If you're interested in scaling your education business or want to learn more about digital marketing you can:

Subscribe to my newsletter: https://mail.advertisingexplained.com/subscribe

or 

Book a 1:1 coaching or consulting call: https://craigmyers.ca

I'm committed to delivering results and helping businesses create a strong competitive advantage, expand market share, and drive significant revenue growth. 

If you're ready to transform your online education business, let's connect and explore how we can achieve your goals together.

Craig Myers

Desjardins

Member Board of Directors

Community Liaison

Amarah Creative Productions

- Working alongside the head photographer to execute the client's vision for their brand.
- We plan out the shoot by providing a mood board based on a self-assessment and consulting with the client. 
- Location scouting, and ensuring that the client's vision is well reflected in the set design.
- Bringing together a team of qualified specialists based on needs, such as graphic designers, hair and makeup artists, posing coaches, lights, grips, and assistants.
- Proposing outfits that align with the client's branding guidelines.
- Being on set and guiding the clients with posing, ensuring they look their best and feel comfortable in front of the camera.

Stylist and Producer

Bousquet Ltd

We create a cohesive wardrobe for all your needs. Whether that's for an upcoming photoshoot, a commercial, or for the TV and film industry, we work alongside stakeholders to evaluate the use of wardrobe for your project.

Clothing is a communication tool and it has the power to convey various stories. Storytelling within your wardrobe is a powerful tool to enhance your brand, your show, your movie, and even your everyday presence. Let's work together to ensure you're telling the right story.

Private Fashion Stylist For Leaders, Executives, and Successful Business Professionals.

www.bousquet.ltd

Commercial Styling and Production

Melt My Heart This Christmas

On Set Costume Supervisor

A Dog Called Valentine

In Stitches

Premiered at the Toronto Palestinian Film Festival

Costume Designer

Unwrapping Christmas: Lily's Destiny

Background Costume Designer

My Sweet Austrian Holiday

Chic by NICOLE

Editorial Photoshoot produced and styled by Chic by Nicole.
Provided styling assisting by getting all outfits ready, changing models, and ensuring efficient workflow throughout the day.

Team and Vendors
Stylist @chicbynicole
Styling assistant: @camila.bousquet
Model: @pardeepbassi
Photography: @laceandluce
Florals: @awildvine
Cinematography: @filmsbyjinbon
MUA: @allyssahelm
Hairstylist: @shanpetrohair
Dresses: @whitetoronto @moniquelhuillierbride
Stationery: @paperocelot
Cake: @yueyue3005
Ring: @storbymargot
Simply Beautiful: @simplybeautifuldecor
Signage: @eventgraffiti
Candles: @camiliasupply
Draping: @eventuredesign
Specialty Rentals: @glamourous_affairs
Silk: @silkandwillow
Shoes: @bellabelleshoes
Production assistant: @pereevents

taplio

The Battle

Craig Myers

Camila Bousquet

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