Black Swan Agency

I lead a dynamic team at the forefront of revolutionizing the online education sector through innovative digital marketing strategies.

In my five-year tenure in the online realm, I have collaborated with rapidly growing B2B and B2C coaching and consulting firms. My role has been pivotal in overhauling their marketing systems and scaling their monthly revenues to hundreds of thousands, primarily through paid social campaigns. Impressively, I have managed over $50 million in digital advertising spend for clients and partners, a responsibility I approach with utmost seriousness and dedication.

My approach to scaling a business is straightforward yet effective: I employ a methodical process that involves careful planning, development, and the introduction of new revenue streams. This process also includes the critical evaluation and enhancement of existing revenue programs to ensure their long-term viability and success.

Founder

Hemon Media Group

I had the incredible opportunity to collaborate with some of the most talented and innovative minds in the marketing industry during my tenure at Hemon. In the span of a few years, I managed accounts with daily budgets ranging from $500 a day to an impressive $100,000 a day in performance ad spend. The reputation of the Hemon team as pioneers in direct response marketing is well-deserved and something I experienced firsthand.

Throughout my time there, I worked with a diverse range of brands, including Click Funnels, LadyBoss, Clients and Community, RedLine Steel, Steel Supplements, Voomly, Toonly, Kristin Boss, Flow Research Collective, Legendary Marketer, CardoMax, Trusy, Tower Leadership, Nutritional Coaching Institute, among many others. 

My career progression at Hemon was rapid and enriching, advancing from a Junior Media Buyer to a Senior Media Buyer, and eventually to a Senior Strategist. The knowledge and experience I gained through this journey were truly remarkable.

Senior Strategist

Elite CEOs

At Elite CEOs, I experienced a remarkable journey of professional growth and development in the field of marketing. Initially joining the team with a foundational understanding of the industry, I rapidly advanced to managing high-value accounts with daily spends ranging from $5,000 to $10,000. As one of the inaugural members of the agency, I was privileged to play a pivotal role in shaping its future.

I had the unique opportunity to not only enhance my own skills but also contribute significantly to the development of the agency's systems and processes. This experience at Elite CEOs was not just about personal growth; it was about being part of something bigger, helping to lay the groundwork for an agency poised for success.

Media Buyer

POST CITY Picture & Sound

Accounting Bookkeeper

CEO | $50 Million Spent On Paid Ads | Helping Education Businesses Scale Through Better Data, Messaging, & Scientific Experimentation

Over the past 6 years, I've had the privilege of helping build and scale over 100s of successful companies, all of which have generated over $1 million annually with some reaching $1 - $5 million in monthly revenue. 

My expertise lies in digital marketing, particularly in paid advertising, where I've managed over $50 million in ad spend with an average front-end revenue return of 300-500%.

I'm on a mission to help education businesses scale. I believe our current education system needs a significant overhaul, and I'm committed to shifting towards a mentor-led model that can revolutionize learning worldwide.

My focus is on empowering education expert entrepreneurs to scale their businesses through smart economics, compelling offers, strategic components, and continuous optimization.

As the founder of Black Swan Agency, I lead a team dedicated to shaping the future of online education.

Notable Collaborations:

I've had the opportunity to work with industry leaders and fast-growing companies, including:

→ Ladyboss 
→ ClickFunnels & Russell Brunson
→ Jeff Lerner & Entre Institute
→ Jay Shetty
→ Steven Kotler and The Flow Research Collective
→ Jason Phillips and the Nutritional Coaching Institute
→ Jen Gottlieb, Chris Winfield & Super Connected Media
→ Dan Lok
→ Chris Gronkowski
→ Dan Henry
→ Red Line Steel
→ Apex Growth
→ Blake Snodgrass & Agency Collective
→ And numerous other online education companies

My results:

→ Managed over $50 million in digital advertising spend across multiple platforms (Facebook, Google, YouTube, TikTok, Programmatic, and more)

→ Consistently achieved 300-500% average front-end return on ad spend

→ Transformed marketing systems for high-growth B2B and B2C coaching & consulting companies

→Scaled multiple businesses to hundreds of thousands in monthly revenue (some over a few million) through paid social, conversion rate optimization, and more!

If you're interested in scaling your education business or want to learn more about digital marketing you can:

Subscribe to my newsletter: https://mail.advertisingexplained.com/subscribe

or 

Book a 1:1 coaching or consulting call: https://craigmyers.ca

I'm committed to delivering results and helping businesses create a strong competitive advantage, expand market share, and drive significant revenue growth. 

If you're ready to transform your online education business, let's connect and explore how we can achieve your goals together.

Craig Myers

Contenttriggers, LLC.

Technology has no boundaries. But it’s becoming more connected and complex. 

I help B2B companies take their technology and simplify it so that people understand the impact. 

CLIENTS
I’ve written for brands including Google, Telit Cinterion, Intel, Okta, Rentgrata , Bentley Systems, Microsoft, Brainstorm, Kensington Audio/Video Solutions, T-Mobile, to Barneys New York. Other agencies and publications include GBR, CMD, and Customer Engagement Magazine.

"Deb is stellar. She’s highly professional, organized, and always submits high-quality work. Whenever we have an assignment, we know we can count on Deb to deliver."
Danielle Potter, Digital Content Specialist, Telit IoT


SPECIALTIES
B2B Tech | Digital Transformation | IoT | SaaS | AI | Retail & Health Tech | Mobile | 5G | Supply Chain | Customer Experience | Cloud and Edge Computing | Data | Cybersecurity | Virtual Events | EVs 

CONTENT TYPES
Case Studies | Thought Leadership Articles and Blog Posts | Storytelling | Content Strategy | LinkedIn Profiles | White Papers | Presentations | Guides | Infographics | Lead Generation


I can help you nail WHY YOUR SOLUTIONS MATTER. Not just how they work.

With over 2 decades in tech, I’ve worked in sales, marketing, product development, QA, customer service, & training. I've launched dozens of new products/services where it was vital to get up to speed fast and simplify processes. 

The winning formula is a mix of strategy, writing, and visuals to tap into emotions and logic and create a great experience. Then measure the results. These are some of the skills I use to collaborate with my clients.
 
NEED HELP?
Need help creating high-quality content? Let me help you to attract your prospects, customers, partners, employees, and fans. 

➤➤ MESSAGE ME on LinkedIn or email me ~ deb@contenttriggers.com to schedule a 20-minute Content Strategy call. I’d love to help make your job easier and attract more customers.

Check out my website at www.contenttriggers.com.

B2B Technology Content and Copywriter | Product Marketing Writer | Strategist  | Owner

iMatter Marketing 

"Are you tired of juggling too many offers, managing complex programs, and feeling like your business is running you instead of the other way around?

What if, instead of adding more, you could simplify—creating a strengths-aligned approach with how you naturally work and that feels effortless? 

Imagine building a business that energizes you, connects deeply with your ideal clients, and redefines success on your own terms.

I’m Deb, and I specialize in helping high-performing entrepreneurs simplify their businesses while introducing a unique element of personalization. Together, we’ll eliminate the overwhelm, leverage your core strengths, and create a framework that amplifies your brilliance—making your business a true reflection of you. 

The result? Sustainable growth that feels natural, energizing, and delights your clients.

Lets’ #GetPaidForYourBrilliance & grow with ease.

EXPERIENCES
Over the past 3 decades I've worked with:
👉 Dozens of “one-of-a-kinds” in digital transformation with customers like Coca-Cola, Playtex, and Warner Brothers. 
👉 Four startups.
👉 Content marketing for companies like Telit Cinterion and Google to Barneys New York. 
👉 Entrepreneurs, coaches, & consultants.

STUDIED WITH EXPERTS LIKE: 
👉 Rapid Results Coaching Academy and Certification with Christian Mickelsen
👉 Ryan Levesque and the ASK Method to Launch, Quiz Design & Funnels
👉 Eben Pagan in The Future Coach with Digital Intelligence & Virtual Coach Programs
👉 Marisa Murgatroyd ~ Certificate in Experience Product Masterclass - Keep Customers Engaged & Excited

After connecting the dots, I finally discovered the REAL secret to break through what’s holding you back and get more clarity so that you can soar. 

The truth is, it starts with YOU! 

Take my QUIZ to discover your "Signature Strength" to Thrive in Business! See the intro.

➤➤ MESSAGE ME on LinkedIn or schedule a free 20-minute "Your Business Brilliance" Session to discuss your quiz results or a challenge you have.

Your Business Brilliance Hi-Touch Coach for Entrepreneurs | People & Process Transformation

PR Stars Shine Online Mastermind

Guest Creative Marketing Coach, Trainer, and Copy Coach for Heather Burgett, an award-winning publicist, visibility expert, and CEO of PR Stars Programs. I help Heather and her team to guide women in business from around the globe to overcome their challenges with visibility by helping them confidently step into the spotlight—through their writing, speaking, and the mainstream media.

Guest Creative Marketing Coach & Trainer and Copy Coach 

Customer Engagement Magazine

Customer Engagement Magazine (CEMag) is a monthly subscription-based, digital publication for users of Apple and Android mobile devices. CEMag motivates, instructs, and inspires you to be your best in empowering your employees to engage your customers through every touch point.
CEMag has been downloaded in over 50 countries and is number 17 out of 350 magazines in Business and Investing.

Experience includes:
• Brainstorm topics, conduct interviews, and and attend conferences.
• Write and edit content like the manifesto (trends, mission, and training), instructions, and emails.
• Create articles for the content marketing column.
• Repackage live interviews into memorable, personal stories by combining visual content to communicate how companies and individuals are engaging with their customers and employees. Create SlideShare presentations, articles, and blog posts.
• Some projects included companies such as Barneys New York, T-Mobile, and the BEHR Conference with DSM North America, Blackbaud, DeVries Global, Adcap Network Systems, and Macy's.

Contributing Content Producer, Editor, and Strategist

Monfette Consulting Services

Ongoing research in content creation and the Web 2.0 environment. Combining technology with education on anti-aging-based alternatives in maintaining optimal health. 

Served as adjunct instructor in Health Sciences at the North Eastern Institute of Whole Health (N.E.I.W.H.), School of Massage Therapy. Certified Weight Management Coach through Dr. Shari Lieberman's program and taught courses at N.E.I.W.H. Also developed other online multimedia courses for the curriculum at N.E.I.W.H. 

In 2008, received Certification in Holistic Stress Management Workshops from the Paramount Wellness Institute by Brian Luke Seaward, Ph.D., in association with the American Holistic Nurses Association. Topics included humor therapy, art therapy, music therapy, meditation, visualization, stress and spirituality, stress and disease, energy medicine and many more. Conducted seminars and group sessions in Holistic Stress Management.

Multimedia Educational and Content Consultant | e-Learning

Assisted in the start-up of The London School of Postgraduate Medical Education (LSPME), an educational outreach project of the American Academy of Anti-Aging Medicine (A4M), a non-profit medical society of over 20,000 member physicians, health practitioners, scientists, governmental officials, and the public in over 100 nations.

Responsibilities: 
Spearheaded research & design of multimedia course content development. Created 16 online course modules on The Role of Microbes (Bacteria, Viruses, Fungi, and Parasites), the Immune System, and Lifestyle in Infectious Diseases. Resources from Infection Protection: Pandemic, specifically the bird flu virus, H5N1. Sources included: A4M (Dr. Ronald Klatz and Dr. Ronald Goldman); Cont Media, leading provider of retail human anatomy & physiology software products; Centers for Disease Control & Prevention; Public Health Image Library; video footage from the USGS. Spearheaded course accreditation by AAFP for CME's.
 
Created and managed the Website design including audio, video and e-commerce. Worked closely with the Administrator and VP of Publishing & Communications to assist in creating marketing content and sponsorship efforts. School was put on hold due to financial restructuring.

Marketing and Online Multimedia Content Consultant | e-Learning, Marketing, Content Development

Monfette Consulting

Custom consulting services through a third party for web solutions for small to medium businesses. Contact businesses to provide custom marketing solutions for getting their business online. Goals were to increase efficiency, productivity, and profitability based on the needs of the business.

Internet Marketing Consultant | B2B

Avid Technology

Provided QA services for title-animation and graphics plug-in.  Tested and developed Web-based tools and services to create state-of-the-art virtual production environments for the film and video industries. Included Ecommerce-based research and analysis, technical documentation, beta process coordination, test plan development and performance, and bug reporting structure creation. Also created and launched an independent media creation website with 8,000 registered members, and daily visits by users of 1,100+.

Sr. Quality Assurance Engineer | Film and Video

Supported hardware and software for SGI line of Avid Special Effects products for nonlinear media creation for the film and video industries.  Software included Avid Media Illusion, Matador, and Elastic Reality. Configured, installed, and performed troubleshooting on software and systems.  Provided support for all applicable software and hardware including O2, Octane, Onyx and IndigoII.  Served as daily point-of-contact for London-based development team. Established internal protocol including application techniques, licensing schemes and product plan creation.  Initiated independent review and new product releases and hardware functionalities. Some customers included Warner Brothers and Industrial Light and Magic.

Graphics and Visual Effects Specialist | Film and Video

Scitex America, Inc.

Conducted product management of applications for multiple image manipulation and color correction systems including Savanna (Sun) and Scitex Blaze (Intel) for full color print design and production.  Oversaw relevant product launches and subsequent releases, and beta-site status.  Analyzed and documented software and hardware test results and presented findings to R&D in Israel and Finland.  Communicated in-depth recommendations on user-interface and functionality improvements.  Coordinated workflows and peripheral device and network testing. Provided new product training to in-house personnel as well as beta customers.  Achieved a high level of customer satisfaction. Researched and learned Unix/Solaris 2 and SunOS for Sun Products to assist with installation and troubleshooting.

Product Management Specialist | Full Color Print Design to Production

Presented Scitex product and workflow demonstrations using various Macintosh software programs such as Quark Xpress, Adobe Photoshop and Adobe Illustrator.  Illustrated how each program interacted with Scitex systems.  Provided problem solving for applicable workflows.

Pre-Sales Support Specialist | Full Color Print Design to Production

Swan Color Graphics

Provided development and management of one of the first computer design access packaging studios in the country and using the Contex Packaging Design Workstation.  Decreased design development cycle from six months to less than four weeks.  Created concepts, layouts, color studies, typesetting and three-dimensional planograms for packaging and collateral materials.  

Exceptional communications with clients on every phase of the design cycle. Teamed with clients and coordinated system workflow, concept phasing, and directed final designs through the production cycle. Achieved high performance recognition of client approval through design, workflow, and production changes for companies like Playtex, Gillette, Physicians Formula, General Foods and Cadbury Schweppes.

Operated the Scitex imaging system for product techniques in airbrushing, color correction, and separation of films.

Manager of Design Development | Package Design for Consumer Products

Freelance B2B Technology Content Writer, Copywriter, Strategist | Digital & People Transformation | IoT | SaaS | Consultant for Entrepreneurs

Even in our digital world, 75% of clients crave genuine human connection.

But the are thing getting in the way like...

➤ Misaligned Strategies and confusing offers turn meaningful engagement into mere transactions.

➤ Overcomplicated Offers erode trust, confuse clients, and disconnect them from your value.

➤ Copy-Paste Approaches won’t showcase what you do best or personalize experiences, which makes it harder to truly connect with people.

How can you break through these barriers and build a business that thrives with ease, while deeply connecting with your clients & customers?

My passion for creativity and problem-solving has driven my career which spans:

✔ 4 startups with clients like Coca-Cola and Playtex
✔ 20+ years developing new products and services for companies such as Avid Technology 
✔ 11+ years crafting content for B2B tech companies like Google Cloud, Intel, Telit Cinterion (Internet of Things), and Rentgrata (the first renter insights platform that creates connection and builds community)

Positioning Matters

I've seen how the right positioning drives growth, deepens customer connections, and leverages the power of uniqueness to thrive in business.

The past 2+ years, I've expanded my focus to entrepreneurs, coaches, and consultants who struggle to scale despite their expertise. I help them identify their core strengths and create strengths-aligned premium offers that showcase their unique brilliance, lead to happier clients, and make refining and scaling programs easier.

✴️ I'm Deb Monfette, founder of Your Business Brilliance™ System and a seasoned content marketing strategist. I blend decades of expertise in product development, startups, marketing, and business growth to help entrepreneurs stand out and scale with ease and companies create content that builds trust.

🏆 High-Achieving Entrepreneurs: Ready to lead with your uniqueness and scale using Your Brilliance to create a business you love? Or simply have a question? Let's connect.

👉 B2B Technology Leaders (Marketing, Product, and Sales): Ready to amplify your thought leadership, accelerate digital transformation success, and stay ahead of industry trends? Let’s talk.

taplio

The Battle

Craig Myers

Deborah Monfette

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