Black Swan Agency

I lead a dynamic team at the forefront of revolutionizing the online education sector through innovative digital marketing strategies.

In my five-year tenure in the online realm, I have collaborated with rapidly growing B2B and B2C coaching and consulting firms. My role has been pivotal in overhauling their marketing systems and scaling their monthly revenues to hundreds of thousands, primarily through paid social campaigns. Impressively, I have managed over $50 million in digital advertising spend for clients and partners, a responsibility I approach with utmost seriousness and dedication.

My approach to scaling a business is straightforward yet effective: I employ a methodical process that involves careful planning, development, and the introduction of new revenue streams. This process also includes the critical evaluation and enhancement of existing revenue programs to ensure their long-term viability and success.

Founder

Hemon Media Group

I had the incredible opportunity to collaborate with some of the most talented and innovative minds in the marketing industry during my tenure at Hemon. In the span of a few years, I managed accounts with daily budgets ranging from $500 a day to an impressive $100,000 a day in performance ad spend. The reputation of the Hemon team as pioneers in direct response marketing is well-deserved and something I experienced firsthand.

Throughout my time there, I worked with a diverse range of brands, including Click Funnels, LadyBoss, Clients and Community, RedLine Steel, Steel Supplements, Voomly, Toonly, Kristin Boss, Flow Research Collective, Legendary Marketer, CardoMax, Trusy, Tower Leadership, Nutritional Coaching Institute, among many others. 

My career progression at Hemon was rapid and enriching, advancing from a Junior Media Buyer to a Senior Media Buyer, and eventually to a Senior Strategist. The knowledge and experience I gained through this journey were truly remarkable.

Senior Strategist

Elite CEOs

At Elite CEOs, I experienced a remarkable journey of professional growth and development in the field of marketing. Initially joining the team with a foundational understanding of the industry, I rapidly advanced to managing high-value accounts with daily spends ranging from $5,000 to $10,000. As one of the inaugural members of the agency, I was privileged to play a pivotal role in shaping its future.

I had the unique opportunity to not only enhance my own skills but also contribute significantly to the development of the agency's systems and processes. This experience at Elite CEOs was not just about personal growth; it was about being part of something bigger, helping to lay the groundwork for an agency poised for success.

Media Buyer

POST CITY Picture & Sound

Accounting Bookkeeper

CEO | $50 Million Spent On Paid Ads | Helping Education Businesses Scale Through Better Data, Messaging, & Scientific Experimentation

Over the past 6 years, I've had the privilege of helping build and scale over 100s of successful companies, all of which have generated over $1 million annually with some reaching $1 - $5 million in monthly revenue. 

My expertise lies in digital marketing, particularly in paid advertising, where I've managed over $50 million in ad spend with an average front-end revenue return of 300-500%.

I'm on a mission to help education businesses scale. I believe our current education system needs a significant overhaul, and I'm committed to shifting towards a mentor-led model that can revolutionize learning worldwide.

My focus is on empowering education expert entrepreneurs to scale their businesses through smart economics, compelling offers, strategic components, and continuous optimization.

As the founder of Black Swan Agency, I lead a team dedicated to shaping the future of online education.

Notable Collaborations:

I've had the opportunity to work with industry leaders and fast-growing companies, including:

→ Ladyboss 
→ ClickFunnels & Russell Brunson
→ Jeff Lerner & Entre Institute
→ Jay Shetty
→ Steven Kotler and The Flow Research Collective
→ Jason Phillips and the Nutritional Coaching Institute
→ Jen Gottlieb, Chris Winfield & Super Connected Media
→ Dan Lok
→ Chris Gronkowski
→ Dan Henry
→ Red Line Steel
→ Apex Growth
→ Blake Snodgrass & Agency Collective
→ And numerous other online education companies

My results:

→ Managed over $50 million in digital advertising spend across multiple platforms (Facebook, Google, YouTube, TikTok, Programmatic, and more)

→ Consistently achieved 300-500% average front-end return on ad spend

→ Transformed marketing systems for high-growth B2B and B2C coaching & consulting companies

→Scaled multiple businesses to hundreds of thousands in monthly revenue (some over a few million) through paid social, conversion rate optimization, and more!

If you're interested in scaling your education business or want to learn more about digital marketing you can:

Subscribe to my newsletter: https://mail.advertisingexplained.com/subscribe

or 

Book a 1:1 coaching or consulting call: https://craigmyers.ca

I'm committed to delivering results and helping businesses create a strong competitive advantage, expand market share, and drive significant revenue growth. 

If you're ready to transform your online education business, let's connect and explore how we can achieve your goals together.

Craig Myers

Compound Digital

Compound Digital helps B2B SaaS brands book more qualified demos with Meta Ads.

$5,000,000+ Facebook & Instagram ad spend optimized. $31,000,000+ revenue generated.

My Areas of Expertise:
- Facebook Ads
- Marketing Strategy
- Demand Generation
- Demand Capture
- Lowering Acquisition Costs
- Attribution, Insights & Analytics

Shoot me a DM for a chat or visit compound-digital.com

Power Digital Marketing

Key Achievements:
- Awarded “Rookie of the Quarter”

Performance Highlights:
- LA Marathon: Sold out registrations full month ahead of race. Quickest race sell out, highest revenue and best returns ever.
- Plus Sized Women's Boutique: Highest site-wide monthly revenue & ROAS ever - $600k+. Four months consecutively since taking over management of paid social.
- Boundless Immigration: Reduced CPA by 62% & CPL by 91%.

Roles & Responsibilities:
- Account Management: 3 clients currently. Largest client: monthly ad spend of $70k+ across paid channels. Managing 4 channel strategists.
- Strategist: 10 accounts currently. Facebook, Instagram, LinkedIn & Amazon paid ads. Managing $150k+ monthly spend across B2B & B2C.
- Department Growth: Managing department new business pipeline, audits and sales process.
- Intern Management: Recruit, train and manage 2 interns per quarter.

Paid Social Media Account Manager & Strategist

Blueboard Inc.

Key Achievement:
- Highest number of discovery calls booked across the business development team in every month working at the company.

Business Development

Noted in Style

Key Achievement:
- Upsold customers by suggesting additional features and customizations of products.

Account Manager

PureGym

Key Achievement:
- Highest number of sales and highest conversion rate across entire sales team (largest gym chain in UK).

MET Marketing

Key Achievements:
- Cross-channel organic marketing strategy: 500%+ increase in site traffic year over year. Generating 22% increase in organic website leads
- Redesigned company website: wireframe and content for CRO
- Built email list: from 0 to 1500+ subscribers
- Editorial content calendar: devised and executed for organic social

Digital Marketing Manager

Every B2B SaaS wants more booked demos, and I’ve figured out how to deliver them.

I help B2B SaaS brands drive consistent, qualified pipeline growth with Meta Ads. 

"Compound is metrics-driven, goal-focused, and delivers results. 
We saw a +110% increase in booked demos year over year." 
Jeff Morgan, CMO at Elements

"Scaled demos from 0 to 100+/month in just 2 months with Compound. 
They know the space and get results." 
Matt Glazer, GM at Estately

Here’s how I can help you:

1. Subscribe to my YouTube (It's free, and better than people's paid courses!)

Free, actionable content that will help you master Meta Ads and drive more demos for your B2B SaaS.

2. Get my free A-Z B2B SaaS Demos Playbook 

A-Z walkthrough: how I generate 100+ B2B SaaS demos per month using Meta ads

3. Book a 1:1 Call with Me

You can book a call through my site. Let’s explore how we can boost your demos.

Not ready yet? No worries! 

Explore my profile for tips on Meta Ads, B2B growth strategies, and more.

taplio

The Battle

Craig Myers

Jack Lauzon

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