Black Swan Agency

I lead a dynamic team at the forefront of revolutionizing the online education sector through innovative digital marketing strategies.

In my five-year tenure in the online realm, I have collaborated with rapidly growing B2B and B2C coaching and consulting firms. My role has been pivotal in overhauling their marketing systems and scaling their monthly revenues to hundreds of thousands, primarily through paid social campaigns. Impressively, I have managed over $50 million in digital advertising spend for clients and partners, a responsibility I approach with utmost seriousness and dedication.

My approach to scaling a business is straightforward yet effective: I employ a methodical process that involves careful planning, development, and the introduction of new revenue streams. This process also includes the critical evaluation and enhancement of existing revenue programs to ensure their long-term viability and success.

Founder

Hemon Media Group

I had the incredible opportunity to collaborate with some of the most talented and innovative minds in the marketing industry during my tenure at Hemon. In the span of a few years, I managed accounts with daily budgets ranging from $500 a day to an impressive $100,000 a day in performance ad spend. The reputation of the Hemon team as pioneers in direct response marketing is well-deserved and something I experienced firsthand.

Throughout my time there, I worked with a diverse range of brands, including Click Funnels, LadyBoss, Clients and Community, RedLine Steel, Steel Supplements, Voomly, Toonly, Kristin Boss, Flow Research Collective, Legendary Marketer, CardoMax, Trusy, Tower Leadership, Nutritional Coaching Institute, among many others. 

My career progression at Hemon was rapid and enriching, advancing from a Junior Media Buyer to a Senior Media Buyer, and eventually to a Senior Strategist. The knowledge and experience I gained through this journey were truly remarkable.

Senior Strategist

Elite CEOs

At Elite CEOs, I experienced a remarkable journey of professional growth and development in the field of marketing. Initially joining the team with a foundational understanding of the industry, I rapidly advanced to managing high-value accounts with daily spends ranging from $5,000 to $10,000. As one of the inaugural members of the agency, I was privileged to play a pivotal role in shaping its future.

I had the unique opportunity to not only enhance my own skills but also contribute significantly to the development of the agency's systems and processes. This experience at Elite CEOs was not just about personal growth; it was about being part of something bigger, helping to lay the groundwork for an agency poised for success.

Media Buyer

POST CITY Picture & Sound

Accounting Bookkeeper

CEO | $50 Million Spent On Paid Ads | Helping Education Businesses Scale Through Better Data, Messaging, & Scientific Experimentation

Over the past 6 years, I've had the privilege of helping build and scale over 100s of successful companies, all of which have generated over $1 million annually with some reaching $1 - $5 million in monthly revenue. 

My expertise lies in digital marketing, particularly in paid advertising, where I've managed over $50 million in ad spend with an average front-end revenue return of 300-500%.

I'm on a mission to help education businesses scale. I believe our current education system needs a significant overhaul, and I'm committed to shifting towards a mentor-led model that can revolutionize learning worldwide.

My focus is on empowering education expert entrepreneurs to scale their businesses through smart economics, compelling offers, strategic components, and continuous optimization.

As the founder of Black Swan Agency, I lead a team dedicated to shaping the future of online education.

Notable Collaborations:

I've had the opportunity to work with industry leaders and fast-growing companies, including:

→ Ladyboss 
→ ClickFunnels & Russell Brunson
→ Jeff Lerner & Entre Institute
→ Jay Shetty
→ Steven Kotler and The Flow Research Collective
→ Jason Phillips and the Nutritional Coaching Institute
→ Jen Gottlieb, Chris Winfield & Super Connected Media
→ Dan Lok
→ Chris Gronkowski
→ Dan Henry
→ Red Line Steel
→ Apex Growth
→ Blake Snodgrass & Agency Collective
→ And numerous other online education companies

My results:

→ Managed over $50 million in digital advertising spend across multiple platforms (Facebook, Google, YouTube, TikTok, Programmatic, and more)

→ Consistently achieved 300-500% average front-end return on ad spend

→ Transformed marketing systems for high-growth B2B and B2C coaching & consulting companies

→Scaled multiple businesses to hundreds of thousands in monthly revenue (some over a few million) through paid social, conversion rate optimization, and more!

If you're interested in scaling your education business or want to learn more about digital marketing you can:

Subscribe to my newsletter: https://mail.advertisingexplained.com/subscribe

or 

Book a 1:1 coaching or consulting call: https://craigmyers.ca

I'm committed to delivering results and helping businesses create a strong competitive advantage, expand market share, and drive significant revenue growth. 

If you're ready to transform your online education business, let's connect and explore how we can achieve your goals together.

Craig Myers

K2P Coaching

I help established coaches, consultants, and service providers transform their monthly 1:1 income into scalable, evergreen profits in as little as 90 days so they can increase cash flow and create more free time to enjoy life.

Online Business Consultant, Knowledge to Profits

BlogPress

Responsible for the operations, management, and customer service/training of 1000’s of hosted WordPress Websites.

Managed large WordPress multisite providing managed blog hosting to more than 5000 sites. (https://theBlogPress.com).

Managed a team of 8-10 contractors who provided website design work, article writing, and social media marketing.

Provided one-on-one customer support and coaching to an active user base of more than 2000 customers using the Intercom platform.

Used Intercom and Active Campaign to set up new customer engagement series on the website and to automatically follow up with existing customers in a timely manner.

Provided one-on-one customer support and coaching to an active user base of more than 2000 customers using the Intercom platform.

Created 90-day step-by-step WordPress training course for new bloggers including all online content and email automation.

Created a detailed FAQ consisting of more than 150 documents including screenshots and videos to help customers help themselves.

Managed content creation and publishing schedule for multiple websites.

Optimized all blog content for SEO and cross-linking.

Installed and maintained more than 150 WordPress themes and plugins. Customized WordPress themes and plugins using HTML, CSS, and PHP.

Responsible for all email lead collection and sales automation using MailChimp / ActiveCampaign and Sumo with lead capture rates as high as 52% and open rates averaging higher than 25%.

Performed comprehensive A/B testing to increase opt-in rates for email and reduced site bounce rate from 90% to 45%.

Owner, Customer Success Lead

Revenue Architects

Senior Technology Consultant

Dan and Jennifer Media

FACT: We live today in the most enlightened time in human history. And that makes today the most flexible time in history for even more change, acceptance, true evolution as a society. 

Our Vision: Help people find peace, joy and happiness in their lives and their relationships, and to live in harmony with our ever loyal four legged friends. 

Our Mission: BE the change we want to see in the world. 

Our Goals: Impact 10’s of Millions of Lives every month in a healthy and positive way. Create massive change in the world - one life at a time.

President & COO

Aliance Data

Reported to VP of Operations to help Alliance Data roll out ITIL Service Management.

Primary Responsibilities 
-- Business Analysis Of Current IT Processes
-- Liaised With Technical and Customer Support Teams
-- Created A Roadmap for ITIL Implementation

Senior Business Process Management Consultant

Caremark

Responsible for new development and ongoing maintenance and support of the Caremark RX website. Managed a team of 30 software developers and support personnel.

Primary Responsibilities 
-- Business Analysis
-- IT - Business Team Liaison
-- Software Development Project Management
-- Maintenance and Support Process Definition

Web Operations Manager

Valtech

IT software development and consulting for various clients.

Primary Responsibilities 
-- Business Analysis 
-- Software development C++ / C# - Rapid Iterative Design
-- Software Development Project Management
-- Software Documentation, Training, and Support
-- Critical Software Bug Resolution

IT Consultant

Andersen Consulting

Software Developer for oil and gas plant accounting software.

Primary Responsibilities 
-- Business Analysis 
-- Software development C++
-- Software Development Project Management
-- Software Documentation and Support
-- Customer Support Critical Software Bug Resolution

We offer comprehensive online business solutions alongside high-converting funnels tailored to your unique requirements. 

THE KNOWLEDGE TO PROFITS BLUEPRINT

The Knowledge To Profits Blueprint is the perfect system for transitioning professionals, service providers, and small businesses committed to turning their wealth of experience into a thriving online income. With this straightforward and proven blueprint, we'll guide you step by step, helping you create a profitable and sustainable online business in just 90 days.

Imagine how your life will improve when you can work smarter, not harder, and enjoy more quality time for the things you love...

taplio

The Battle

Craig Myers

Jennifer Baritchi

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?