CEO | $50 Million Spent On Paid Ads | Helping Education Businesses Scale Through Better Data, Messaging, & Scientific Experimentation

Over the past 6 years, I've had the privilege of helping build and scale over 100s of successful companies, all of which have generated over $1 million annually with some reaching $1 - $5 million in monthly revenue. 

My expertise lies in digital marketing, particularly in paid advertising, where I've managed over $50 million in ad spend with an average front-end revenue return of 300-500%.

I'm on a mission to help education businesses scale. I believe our current education system needs a significant overhaul, and I'm committed to shifting towards a mentor-led model that can revolutionize learning worldwide.

My focus is on empowering education expert entrepreneurs to scale their businesses through smart economics, compelling offers, strategic components, and continuous optimization.

As the founder of Black Swan Agency, I lead a team dedicated to shaping the future of online education.

Notable Collaborations:

I've had the opportunity to work with industry leaders and fast-growing companies, including:

→ Ladyboss 
→ ClickFunnels & Russell Brunson
→ Jeff Lerner & Entre Institute
→ Jay Shetty
→ Steven Kotler and The Flow Research Collective
→ Jason Phillips and the Nutritional Coaching Institute
→ Jen Gottlieb, Chris Winfield & Super Connected Media
→ Dan Lok
→ Chris Gronkowski
→ Dan Henry
→ Red Line Steel
→ Apex Growth
→ Blake Snodgrass & Agency Collective
→ And numerous other online education companies

My results:

→ Managed over $50 million in digital advertising spend across multiple platforms (Facebook, Google, YouTube, TikTok, Programmatic, and more)

→ Consistently achieved 300-500% average front-end return on ad spend

→ Transformed marketing systems for high-growth B2B and B2C coaching & consulting companies

→Scaled multiple businesses to hundreds of thousands in monthly revenue (some over a few million) through paid social, conversion rate optimization, and more!

If you're interested in scaling your education business or want to learn more about digital marketing you can:

Subscribe to my newsletter: https://mail.advertisingexplained.com/subscribe

or 

Book a 1:1 coaching or consulting call: https://craigmyers.ca

I'm committed to delivering results and helping businesses create a strong competitive advantage, expand market share, and drive significant revenue growth. 

If you're ready to transform your online education business, let's connect and explore how we can achieve your goals together.

Craig Myers

Sales Coach & Sales Trainer| Founder of Sales Lab, rooted in Empathy-Probe Disarming Questioning| Leading Coaches master the art of new EPDQ sales method.

Hey there, I’m Nick Graz, founder of “AI Sales Lab”.

What’s the first thing that comes to your mind when you hear the word “Sales”?

Whatever popped into your head, you’re probably right — but in one word, sales means CHANGE.

Here’s the thing: humans don’t like change.
Think about it — do you enjoy moving from one apartment to another? Haha, me neither.

In my 8 years of experience in Sales, I’ve learned how to make this change as smooth as possible.
No pushy or salesy techniques — just methods grounded in behavioral science, psychology, and vocal tonality.

And you know what?

With the right approach, sales can be easy, enjoyable, and even fun!

My core belief is that if you know how to combine behavioral science, psychology, and practical strategies to truly help other professionals achieve consistent, measurable results - you will never go broke.

I’ve been into sales across diverse industries — high-end food and beverages, affiliate marketing, coaching, consulting, selling digital products (Trust me, I’ve seen it all😅) — and reached multiple 6-figure year by year in commissions in both physical and digital sales.

All this great experience led me to create the EPDQ methodology, a proven approach to selling that focuses on empathy-driven questions, tone of voice, and facial expressions to engage today’s buyers.

What can I do in order to help you level up is...?

➡️ If you are Entrepreneur, Coach, Consultant...:
Audit and review of your current sales process.
Create a tailored growth plan to sharpen your skills.
Offer you coaching sessions to track progress and refine your approach.

➡️ If you have a Sales Team:
Comprehensive audit of sales workflows.
Design or enhance your new sales process (Done For You or Done With You).
Ongoing support to optimize results and close performance gaps.

With over 120 clients across 25+ countries — including affiliate marketers, SaaS professionals, coaches, public speakers, and consultants — I’ve helped individuals and teams to sell more and drive exponential growth in both B2B and B2C environments.

What makes the EPDQ methodology so unique?

EPDQ combines behavioral science, psychology, and advanced communication techniques to:
✅ Build a fail-proof sales structure for consistent results.
✅ Prevent objections even before they appear and convert leads with ease.
✅ Use empathy and tailored questions to resonate with today’s buyers.

If you’re ready to improve your sales performance, I’d love to show you how a human-centered approach can transform your results.

Let’s connect and start achieving your goals together!

Nick Graz

Building a business is hard
Building a family is harder

The real challenge?
Protecting both

It’s easy to pour everything into growth

More calls
More deals
More expansion

And one day you realize

Success at work means very little if it costs you connection at home
Sometimes the most strategic move isn’t pushing harder

It’s pausing
Closing the laptop
Taking a breath

Being fully present with the people who actually matter

Today we chose that

No meetings
No strategy sessions

Just family time at the cinema

And honestly?
That’s real wealth
----------------------------
— Nick

Just finished 6 hours of listening to sales calls 
from a new private client

Want to know one of the fastest ways to kill a sale? 😅

Asking:
❌ “Do you have any questions?”

Sounds polite
Sounds professional

But most of the time, 

It opens the door for doubt
confusion
and brand-new objections

In sales, you lead
You ask the questions
You control the direction

You handle concerns before they even become questions

Don’t hand over control at the most critical moment

Authority closes

Uncertainty invites hesitation
-----------------
— Nick

When I first saw that John Lee Dumas had 
interviewed over 4,600 entrepreneurs

I didn’t feel small
I felt microscopic

4,600 conversations
4,600 founders
4,600 lessons

My first thought was:
“He must know things I don’t even know exist”

My second thought?
“One day, I’d love to have him on my podcast”

Fast forward

We got on a call
He had 15 minutes

That’s it

No 60-minute deep dive
No long storytelling
Just 15 focused minutes

And I knew

If I’m going to do this, I need to squeeze every drop 
of value out of those minutes

So I prepared

I listened carefully
I asked precise questions
I learned

And I tried to extract the most powerful insights possible, for you

But something even better happened

Those 15 minutes were not the end
They were the beginning

We’ve already booked another session to go deeper next time

And today, you’ll see that first 15-minute conversation go live

Short
Sharp
High-value

Sometimes you don’t need more time
You need better questions

The episode drops in a few minutes
I hope you feel the value in it as much as I did
------------------------------
PS: I really don’t like asking this…

But if you’re watching and you’re not subscribed yet, 
one free subscribe means more to me than you think

It costs you nothing
But it helps this message reach more ambitious minds

And that means everything 🖤 

— Nick

taplio

The Battle

Craig Myers

Nick Graz

Followers

Posts

Engagements

Likes

Performance ScoreNick Graz's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Craig Myers

Nick Graz

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Nick Graz's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreNick Graz's LinkedIn Performance