Black Swan Agency

I lead a dynamic team at the forefront of revolutionizing the online education sector through innovative digital marketing strategies.

In my five-year tenure in the online realm, I have collaborated with rapidly growing B2B and B2C coaching and consulting firms. My role has been pivotal in overhauling their marketing systems and scaling their monthly revenues to hundreds of thousands, primarily through paid social campaigns. Impressively, I have managed over $50 million in digital advertising spend for clients and partners, a responsibility I approach with utmost seriousness and dedication.

My approach to scaling a business is straightforward yet effective: I employ a methodical process that involves careful planning, development, and the introduction of new revenue streams. This process also includes the critical evaluation and enhancement of existing revenue programs to ensure their long-term viability and success.

Founder

Hemon Media Group

I had the incredible opportunity to collaborate with some of the most talented and innovative minds in the marketing industry during my tenure at Hemon. In the span of a few years, I managed accounts with daily budgets ranging from $500 a day to an impressive $100,000 a day in performance ad spend. The reputation of the Hemon team as pioneers in direct response marketing is well-deserved and something I experienced firsthand.

Throughout my time there, I worked with a diverse range of brands, including Click Funnels, LadyBoss, Clients and Community, RedLine Steel, Steel Supplements, Voomly, Toonly, Kristin Boss, Flow Research Collective, Legendary Marketer, CardoMax, Trusy, Tower Leadership, Nutritional Coaching Institute, among many others. 

My career progression at Hemon was rapid and enriching, advancing from a Junior Media Buyer to a Senior Media Buyer, and eventually to a Senior Strategist. The knowledge and experience I gained through this journey were truly remarkable.

Senior Strategist

Elite CEOs

At Elite CEOs, I experienced a remarkable journey of professional growth and development in the field of marketing. Initially joining the team with a foundational understanding of the industry, I rapidly advanced to managing high-value accounts with daily spends ranging from $5,000 to $10,000. As one of the inaugural members of the agency, I was privileged to play a pivotal role in shaping its future.

I had the unique opportunity to not only enhance my own skills but also contribute significantly to the development of the agency's systems and processes. This experience at Elite CEOs was not just about personal growth; it was about being part of something bigger, helping to lay the groundwork for an agency poised for success.

Media Buyer

POST CITY Picture & Sound

Accounting Bookkeeper

CEO | $50 Million Spent On Paid Ads | Helping Education Businesses Scale Through Better Data, Messaging, & Scientific Experimentation

Over the past 6 years, I've had the privilege of helping build and scale over 100s of successful companies, all of which have generated over $1 million annually with some reaching $1 - $5 million in monthly revenue. 

My expertise lies in digital marketing, particularly in paid advertising, where I've managed over $50 million in ad spend with an average front-end revenue return of 300-500%.

I'm on a mission to help education businesses scale. I believe our current education system needs a significant overhaul, and I'm committed to shifting towards a mentor-led model that can revolutionize learning worldwide.

My focus is on empowering education expert entrepreneurs to scale their businesses through smart economics, compelling offers, strategic components, and continuous optimization.

As the founder of Black Swan Agency, I lead a team dedicated to shaping the future of online education.

Notable Collaborations:

I've had the opportunity to work with industry leaders and fast-growing companies, including:

→ Ladyboss 
→ ClickFunnels & Russell Brunson
→ Jeff Lerner & Entre Institute
→ Jay Shetty
→ Steven Kotler and The Flow Research Collective
→ Jason Phillips and the Nutritional Coaching Institute
→ Jen Gottlieb, Chris Winfield & Super Connected Media
→ Dan Lok
→ Chris Gronkowski
→ Dan Henry
→ Red Line Steel
→ Apex Growth
→ Blake Snodgrass & Agency Collective
→ And numerous other online education companies

My results:

→ Managed over $50 million in digital advertising spend across multiple platforms (Facebook, Google, YouTube, TikTok, Programmatic, and more)

→ Consistently achieved 300-500% average front-end return on ad spend

→ Transformed marketing systems for high-growth B2B and B2C coaching & consulting companies

→Scaled multiple businesses to hundreds of thousands in monthly revenue (some over a few million) through paid social, conversion rate optimization, and more!

If you're interested in scaling your education business or want to learn more about digital marketing you can:

Subscribe to my newsletter: https://mail.advertisingexplained.com/subscribe

or 

Book a 1:1 coaching or consulting call: https://craigmyers.ca

I'm committed to delivering results and helping businesses create a strong competitive advantage, expand market share, and drive significant revenue growth. 

If you're ready to transform your online education business, let's connect and explore how we can achieve your goals together.

Craig Myers

Rob Odell

wpDuo

Owner

SALT Lending

• Hired and led design, marketing and growth teams where we developed a culture of learning through systematic experimentation.
• Led the team to develop a strategic PR and crisis management plan that outlined clear communication protocols and procedures.
• Increased verified user signups by 237% and loan originations by 75% YoY
• Used organic channels to grow our credit card wait-list to 9000+ verified users.
• Developed a user referral program that yielded ~10% of new loan volume and resulted in expanding the program to a more substantial authorized partner program.
• Developed a campaign that generated 25% of 2020 loan volume in one month.
• Utilized key contractors for efficient testing of new ideas.
• Led the team that developed a solution to reduce loan funding time by 93%.
• Implemented a content development process that streamlined topic selection and production.

Chief Marketing Officer

Co President

• Grew active loans by 6x over a 4-month period.
• Led rebranding to increase customer trust and education around crypto asset-backed lending.
• Owned the roadmap for all new product offerings.
• Developed 4 new financial product offerings from customer and stakeholder feedback.
• Created the evaluation and process for adding new crypto assets to the platform.

VP, Marketing & Product

• Responsible for all customer facing user experiences, with a focus on simplifying usability and increasing conversion.
• Managed team of two UI/UX engineers through research, design and launch of new features.
• Leveraged user data and customer feedback to deliver key features that helped customers save their loans
during margin calls.
• Worked closely with marketing to define crypto asset lending value propositions.

Senior Product Manager, UX & Growth

• Owned the strategy and execution for the first crypto asset lending platform.
• Implemented agile software development processes across the company.
• Created crypto education for onboarding the product and UI/UX team.
• Developed the method and SOP for evaluating major new features and product offerings.

Product Manager

Skookum

• Lead competitive analysis, user research, product feature definition, road mapping and development teams. 
• Manage expectations, timeline and budgets to release impactful products for clients.

Product Strategist

• Managed teams, clients and project timelines to release impactful products for clients.
• Sticking to the highly effective software development process that Skookum has built, but being flexible when the project demands deviation. 
• Always looking for ways to improve client experience through passive feedback methods.

Project Manager

• Worked closely with the product and development team to verify design and feature requirements had been properly implemented.
• Thoroughly identify, assess and track defects.

QA Analyst/Tester

Search Scientists

• Employee number 1.
• Developed strong analytic and quantitative abilities to creatively increase qualified web traffic to client websites.
• Rapidly acquired in depth Google AdWords skills as a component of a holistic approach for increasing client’s return on investment.
• Meticulously devised and implemented SEO, social media, and content development strategies to provide an individually tailored complete solution for each client.
• Effectively leveraged copywriting and landing page conversion tactics to organically increase leads and sales for client websites.
• Manipulated and tested code to customize Wordpress themes and ensure proper analytics & AdWords tracking.

Acquired Skills:
- Import, Export and Manipulation of Data to Extract Essential Metrics
- Active Daily Adwords Account Management (Display, Search, Mobile & Remarketing)
- Content Strategy Planning and Execution
- Copywriting (Blog Posts, Item & Meta Descriptions and Sales Copy)
- SEO Best Practices
- Improved Design and Conversion Choices
- Social Media Strategy and Management
- Strong Familiarity with Wordpress and Plugins
- Implementation of Google Analytics & Dynamic Re-Marketing Code

Digital Marketing Specialist

Chincha

- Photographed concerts, events and festivals around South Korea.
- Provided commentary, reviews and opinions to accompany photographs.
- Brainstormed and pitched possible article topics, events to review and cultural pieces to cover.

Favorite Events:
http://chincha.co.uk/2012/09/return-of-the-myeongdong-dance-night/
http://chincha.co.uk/2012/08/review-innertrip/
http://chincha.co.uk/2012/09/sunset-breakz/


What is Chincha?

Chincha is a magazine-style website created, written and curated by English-speakers (both expat and Korean) living in South Korea. We focus on event previews, reviews, and Korea-based photography, art and music, predominantly exploring alternative subculture in Seoul.

Photojournalist, Writer

Chungdahm Learning

-	Responsible for teaching English to elementary school students, focusing on utilizing the proper pronunciation, intonation, and fluency.
-       Tested and helped implement new proprietary touch screen TV software.
-	Facilitated in-class debates between advanced students on various topics. 
-	Evaluated and critiqued essays.
-	In charge of creating and implementing extra club curriculums.

* Awarded Best Director company-wide, twice, for successfully directing students to demonstrate creative thinking and presentation skills in a Super Star event.

Instructor, Mentor

42nd Street Oyster Bar

-	Excelled at providing exceptional service to each customer in order to offer the best possible environment for a pleasurable dining experience. 
-	Trained and provided example for new hire employees. 
-	Promoted rapidly from waiter, to trainer to bartender.

Bartender, Trainer, Server

Sageworks

-	Responsible for meeting and exceeding personal sales goals for an assigned territory. 
-	Researched and marketed to assigned territories. 
-	Performed in-depth web-based demonstrations. 
-	Followed up and developed strong closing techniques.

Director of Business Development

Best Buy

- Promoted to storewide customer specialist after three months of employment.
- Assisted customers in every department and acquired extensive knowledge of digital imaging technology between computers, home theater and media. 

* Received Customer Experience Award.

Customer Service Specialist, Sales Expert

Technician

- Evaluated a diverse range of movies.
- Provided insightful commentary related to the goals and intended meaning of each film.
- Balanced criticisms and positivity to deliver an educational, but entertaining and enticing review.

Staff Writer/Film Critic

CMO turned growth partner focused on media buying, creative strategy, and CRO.

Art is science, and vice versa. Believing this has helped me develop strong analytic and quantitative abilities. I am perpetually balancing being creative, with being technical. 

My background in the arts and engineering has allowed me to hone my skills as a highly effective, pragmatic and creative problem solver.

taplio

The Battle

Craig Myers

Rob Odell

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