I help organisations transform differently by putting people at the centre of change and connecting ambition to action. With experience at Accenture, Deloitte, and my own practice, I cut through noise to focus on the drivers of lasting transformation. Known for rapid results in 90–180 days, I simplify complexity, align leadership, and put people at the centre so change sticks.  

As a transformation and change expert, I’ve led complex transformations, integrations, and turnarounds, often stepping in as interim Transformation Director, Change Director, Strategy Director, Programme Director, COO, or CEO. I have worked across various industries, including financial services, fintech, insurance, investment management, legal, utilities, retail, media, and PE-backed businesses. My expertise spans business agility, technology simplification, and customer proposition redesign, creating sustainable impact and leaving organisations stronger than I found them.

I’ve delivered programmes exceeding £100 million, led teams of more than 400 people, and created measurable results, including 30 percent cost reductions, a £265 million uplift in enterprise value, successful regulatory recoveries, and scalable digital platforms.

Alongside my transformation work, I coach leaders and teams to build clarity, accountability, adaptability, resilience, and confidence through change. I help organisations strengthen their leadership capabilities, align teams around a shared purpose, and develop the cultural and behavioural foundations that make transformation sustainable.

How I can help your organisation:
-	Strategy development and programme delivery 
-	Digital, AI, and data-enabled change
-	Enterprise transformation and operating model design
-	Post-acquisition integration
-	Embedding agile and new ways of working at scale
-	Regulatory remediation and governance improvement
-	Culture, leadership, and team performance alignment
-	Executive coaching and leadership team development

Every sector has its quirks, but transformation fundamentals remain the same: clear vision, practical execution, and genuine partnership between leadership and teams.

📩 Let’s connect
In the midst of change or thinking about it? I’d love to hear your story and explore how I can support your journey. Connect or message me anytime.

Craig Gillham

Andy G Hooper

Most e-commerce entrepreneurs hit a ceiling when they try to scale globally — stuck between compliance, disconnected service providers, and lack of infrastructure. That’s the problem I’m here to solve.

I’m the CEO of Expandly, where we globally expand ecommerce brands at the click of a button and our Global Expansion Pathway®️.

Though GEE CAPITAL we acquire and invest in e-commerce service providers to enable global expansion.

Our mission is simple: to give founders the software, infrastructure, and expertise they need to expand globally — without the friction.

I also developed the STEMS® framework, a proven model for building businesses that grow sustainably, attract investment, and allow founders to extract themselves with confidence. It’s the foundation behind all the businesses we back and the entrepreneurs we support.

Since 2006, I’ve been scaling organisations in business development, consultancy, and coaching across multiple industries. Today, my focus is on empowering ambitious e-commerce entrepreneurs to unlock their next stage of growth — whether that’s breaking into new markets, building global-ready operations, or becoming acquisition-ready.

Outside of business, I’m usually on the water — sailing, windsurfing, or wing foiling — always chasing the next adventure.

👉 If you’re an e-commerce founder, operator, or service provider looking to scale globally, let’s connect. More here: linktr.ee/andyghooper 

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Craig Gillham

Andy Hooper

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