I help organisations transform differently by putting people at the centre of change and connecting ambition to action. With experience at Accenture, Deloitte, and my own practice, I cut through noise to focus on the drivers of lasting transformation. Known for rapid results in 90–180 days, I simplify complexity, align leadership, and put people at the centre so change sticks.  

As a transformation and change expert, I’ve led complex transformations, integrations, and turnarounds, often stepping in as interim Transformation Director, Change Director, Strategy Director, Programme Director, COO, or CEO. I have worked across various industries, including financial services, fintech, insurance, investment management, legal, utilities, retail, media, and PE-backed businesses. My expertise spans business agility, technology simplification, and customer proposition redesign, creating sustainable impact and leaving organisations stronger than I found them.

I’ve delivered programmes exceeding £100 million, led teams of more than 400 people, and created measurable results, including 30 percent cost reductions, a £265 million uplift in enterprise value, successful regulatory recoveries, and scalable digital platforms.

Alongside my transformation work, I coach leaders and teams to build clarity, accountability, adaptability, resilience, and confidence through change. I help organisations strengthen their leadership capabilities, align teams around a shared purpose, and develop the cultural and behavioural foundations that make transformation sustainable.

How I can help your organisation:
-	Strategy development and programme delivery 
-	Digital, AI, and data-enabled change
-	Enterprise transformation and operating model design
-	Post-acquisition integration
-	Embedding agile and new ways of working at scale
-	Regulatory remediation and governance improvement
-	Culture, leadership, and team performance alignment
-	Executive coaching and leadership team development

Every sector has its quirks, but transformation fundamentals remain the same: clear vision, practical execution, and genuine partnership between leadership and teams.

📩 Let’s connect
In the midst of change or thinking about it? I’d love to hear your story and explore how I can support your journey. Connect or message me anytime.

Craig Gillham

Helping brands grow and thrive | CEO of JOS | Owner / Investor @ Electric Buzz, ImagineNation, & Brass Monkey Labs

I run a few shops: Joseph Studios for full-stack marketing and PR, Electric Buzz for digital ads and PPC wizardry, ImagineNation for graphic design that actually moves people, and Brass Monkey Labs for when your enterprise needs AI to outcompete or your BI machines need to start thinking smarter.

My crew and I don’t do fluff. We build real relationships between brands and the customers they’re trying to reach. We get inside the heads of your ideal consumers and move them.

Marketing shouldn’t feel like marketing and AI shouldn’t feel artificial. It should feel like truth well told. And yeah, we use data to back that up. But mostly, we listen, we learn, and then we create something that works extremely well.

If you want to swap war stories, kick around ideas, or just shoot the breeze, I’m around. Shoot me a note.


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