McBreen Marketing

As a Strategy-First Marketing Consultant at McBreen Marketing, I specialize in crafting comprehensive branding and marketing solutions that unite strategy with action. With a focus on strategy-first planning, I help businesses stand out, attract more leads, and drive sales.

Key elements of my approach include:

1. Strategy-First Foundation: Marketing efforts are optimized when grounded in a focused strategy. I simplify marketing by prioritizing strategy-first principles for optimal results.

2. Unique Brand Formula: Clear and engaging branding establishes your business as the go-to authority in your industry. Through our Total Brand Reset process, we create a compelling brand identity that lays the groundwork for marketing and business growth.

3. Marketing Success Map: A strategic roadmap is essential for effective marketing. Our customized Marketing Success Map provides a clear plan to attract, engage, and convert prospects into customers.

4. Business Growth System: A systematic approach to marketing streamlines lead generation and customer conversion. Our proven system makes selling easier and facilitates business growth.

With a strategy-first mindset and a focus on actionable solutions, I help businesses achieve their branding and marketing goals efficiently and effectively.

Strategy-First Marketing Consultant

McBreen Marketing delivers effective small business marketing. 

With over 25 years of experience, we've helped numerous long-term clients develop distinct, cohesive, and results-driven marketing strategies.

Why choose us?

→ Clear, focused strategy for every project.

→ Deep understanding of your business model, products, and services.

→ Powerful brand positioning and comprehensive marketing systems.

→ Cost-effective solutions tailored to your goals.

→ Genuine commitment to client success, driven by customer service, honesty, and integrity.

Our team of marketers, designers, SEO specialists, developers, and writers collaborate closely to help small businesses define their brand voice, target their ideal customers, and navigate digital marketing challenges. 

We use a proven framework and deliver results that leave our clients thrilled.

Founder

ActiveAge Marketing

ActiveAge Marketing specializes in helping fitness professionals tap into the booming over-50 fitness market. With over 25 years of marketing experience, we've guided numerous clients in developing cohesive and results-driven strategies tailored for this dynamic demographic.

Why choose us?

→ Clear, focused strategy for every project.

→ In-depth understanding of your fitness business and target audience.

→ Powerful brand positioning and comprehensive marketing systems.

→ Cost-effective solutions tailored to your goals.

→ Genuine commitment to client success, driven by customer service, honesty, and integrity.

Our team of marketers, designers, SEO specialists, developers, and writers collaborates closely to help fitness professionals define their brand voice, attract the 50+ audience, and navigate digital marketing challenges. We use a proven framework to deliver results that leave our clients thrilled.

Skills: Search Engine Optimization (SEO) · Digital Marketing · Fitness Marketing · Direct Marketing · Corporate Branding · Complete Branding Solutions · Messaging and Brand Development · Web Design · Integrated Marketing · Content Marketing · Branding & Identity · Marketing Communications · Brand Development · Email Marketing

Owner

FiftyPlus Fitness

Larimer Small Business Development Center (SBDC)

Since 1989, the Larimer Small Business Development Center Network (SBDC) has been dedicated to helping entrepreneurs and businesses start, grow and prosper through street-smart business education and assistance throughout Larimer County.

Consultant

Our structured branding framework and proven marketing system convert local service businesses into stand-out brands that drive growth. // Make your local business stand out. Visit mcbreenmarketing.com

I’m a marketing pro with 25+ years in branding and web design, and now a recently NASM-certified personal trainer helping fitness pros win online. 

Through McBreen Marketing, we build simple websites that boost local SEO and bring clients through your door—no fluff, just results. 

Think more locals finding you on Google, fast.  

I’m also passionate about the 50+ fitness market. With FiftyPlus.Fitness. 

I train people in the 50+ demographic and can help pros like you tap into this growing market. 

With decades in marketing and a fresh fitness lens, I’m here to grow your business, one site or strategy at a time.  

Here's how it works 👇

1️⃣ Schedule Our First Call

We have a call to discuss your project and assess your needs. We then work with you to eliminate frustration, change course, and outline a plan.

2️⃣ We Audit and Optimize

Next, listen to understand your needs, goals, and vision, to ensure your branding and marketing strategy is right for your business and is designed for growth.

3️⃣ We Build for Growth

We then execute a focused plan and track performance. We simplify the process, show measurable results, and provide guidance the entire way.

Ready to turn your website into a client magnet? 

Grab a free quote at mcbreenmarketing.com/marketing-checkup 

Or drop me a message!

Craig McBreen

Vinyasa Health

Vinyasa Health is a privacy-first practice management solution dedicated to helping mental health professionals build and grow sustainable private practice. Inspired by eight years as a therapy client, I founded Vinyasa to create technology that truly supports practitioners.

🌟 Mission: Empower mental healthcare therapists to build and grow sustainable practices with intuitive, secure, and efficient tools.

🔑 What I’m Building:

•User-Centric Platform: Simplifying admin tasks with a simple interface and ensuring robust data protection.
•Practitioner Insights: Engaging with therapists to identify pain points and refine solutions.
•Market Expansion: Developing strategies for India, Australia and Singapore, positioning Vinyasa as a trusted, privacy-first choice.
•Community Building: Fostering a network of forward-thinking therapists and creating educational content.

🚀 Current Initiatives:

•Platform Development: Building features that streamline workflows.
•Market Research: Ensuring Vinyasa meets therapists' needs through trend analysis.
•Partnerships: Collaborating with mental health organizations and influencers.
•Early Engagement: Growing our user base through outreach and pilot programs.

💡 Vision: Transform private practice management by providing therapists with the tools they need to operate efficiently, maintain client trust, and achieve sustainable growth.

Why Vinyasa Health Exists: Therapists deserve tools that respect their time, work, and clients. I’m committed to eliminating admin burdens and safeguarding privacy, so therapists can focus on what truly matters—helping clients heal.

Self-Employed

●Reduced sales cycle from 6 months to 3 months for a B2B Fintech client; strategically rebranding the existing brand
● Acquired 100 beta users within 2 weeks of a product launch for a SaaS tool through a GTM strategy and brand messaging
● Increased website conversion rate from 5% to 25% through brand marketing and acquisition roadmap for an e-commerce
● Launched and acquired 50 customers in the first week of the launch for an e-commerce start-up through content strategy
● Grew 10+ Linkedin profiles of C-Suite executive from ~3000 followers to ~35000 followers in 60 days through positioning
● Achieved 2x customer acquisition and 15% retention through product marketing strategy for a music-tech Series A startup
● Built a content management system for an early-stage mental health startup reducing the time taken to 50% in 3 month

Brand Consultant

Institute and Faculty of Actuaries

●Crafted SOPs tailored for the South Asia market; streamlined operational workflows, reducing complaints and queries by 50%
● Spearheaded growth for 5000+ Actuarial members in the South Asia market through cross-functional team collaboration in the UK
● Reduced TAT from 22 days to 2 days for member queries in the South Asia market through optimizing operational processes
● Strengthened partnerships with 15+ employers namely PwC, Aon, Mercer, and Swiss Re through professional collaborations
● Outreached and onboarded 5 Indian universities for the accreditation process liaising with the central UK team of IFoA
● Organised and hosted graduation ceremony for 120+ actuaries in India; managing end to end logistics & operations for event
● Facilitated an increase of Net Engagement Score for the South Asia Market from -2 to 1; improving member satisfaction levels

Market Consultant

Nest Wellbeing

Building the foundation of our mental wellness platform.
● Working alongside a team of interns and founders to give Nest an identity through brand strategy and brand identity. 
● Liaising with the social media manager to create a content calendar.

Founding Member | Brand Strategist 

Indian School of Business and Finance

- Representing ISBF in events on multiple platforms
- Connect with prospective students and guide them about the curriculum 
- Pre-interview conversations 
- Working closely with social media team to promote ISBF

Campus Ambassador

Nielsen

- Generated more than 20 high quality leads through social media content creation in less than a week.

Intern Trainee

Human Circles 

YIC is an event organised by Human Circle with motto #dowhatyoulove. In this 10th edition, the selected students coming from across India will discuss the UN sustainable goals and provide the solutions to the problems faced by India. It is a 2-day event, where the students will also learn networking, communication and play brain hacking games.

Delegate

Equirus Wealth Management

Intern in the Product Research Team.
Researched on the plausible impact on Indian Economy due to US-China trade war. 
Also, how will the end of Preferential Trade Treatment affect India's net export? 
Conducted research about the predicted recession for the Indian Economy. 

Skills: Excel and MS-Word
*All the research was based on the latest available data.

Summer Intern

Heading the student body as Vice President of Council had been a roller coaster ride for me, but, with each trough, I had something to learn and add on to my skills or may just enhance an existing once and with each crest I added something to the bucket of my memory. In the span of 1 year, I have gained and enhanced many transferable skills like Leadership, team management, working and taking appropriate decisions under pressure, organisational skills, communication skills and the list goes on. 

Everyone can be a good speaker but it takes patience to be a good listener and which is what I have tried being in this 1 year.

Vice President of Student Council

Managed the marketing department for the college MUN, which involved strategizing the marketing and ensuring the execution of the strategy working along with the team.

USG- Marketing and Promotions

Associate Vice President

I was the HEAD of the Marketing and Promotions Team.

Head Of Department

Youpreneur India

Working as an HR intern, for nearly 2 months, I had gained a sneak peek into the HR world. During the 2 months, I worked on framing the HR policy Handbook for the company guided by my mentor. I had also, hired interns for multiple positions during my tenure. This internship not only benefitted me at personal ground improving my soft skills but also, enhanced my thinking capabilities from the viewpoint of an HR; which can be beneficial as I step into my professional career.

Human Resources

Strategic Brand and Communications Consultant | Building Purpose-Led SaaS and D2C brands | Branding - Strategy and Positoning | Web Copywriting

Eight years as a therapy client showed me that mental health practitioners need technology that works for them, not against them. That insight led me to build Vinyasa.

At Vinyasa, we're creating privacy-first practice management technology that:
•Simplifies administrative workflows so therapists can focus on client care
•Protects client data without compromising usability
•Gives practitioners complete control of their practice

The Reality Today:
•Practitioners spend nearly 40% of their time on admin work instead of helping clients. Most tools add complexity instead of solving problems. And privacy often feels like an afterthought—not a priority.

What We’re Building:
•A complete practice management solution that prioritizes both simplicity and security. Because when practitioners have the right tools, they can focus on what matters most—helping clients heal.

Interested in simplifying your practice?
📩 Link in bio for early access to Vinyasa
📅 Want a walkthrough? Message me to schedule a demo
🤝 Let’s connect if you’re a practitioner ready to scale sustainably

🎤 For Events: Looking for authentic voices in mental healthcare? Email me at support@vinyasahealth.com

Previously: I built and scaled brands for 50+ startups. Now, I’m using that expertise to empower mental health practitioners with tools designed for real-world challenges.

Remember: When we nurture our practitioners, we nurture society itself. 🌱

taplio

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Craig McBreen

Divya Shah - Brand Consultant 💫

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