Scott Luscombe

Creative Director 

BE Power Equipment

Designing, developing, and deploying new systems and marketing strategies to increase sales. Managing projects and supporting creative and technical teams. Implementing Salesforce with Shopify+ and assisting the sales team as a Salesforce Administrator.

Lead Marketing Strategist

Graphic Design, Motion Graphics, eCommerce and SEO for North America’s premier power equipment brand.

Senior Graphic Designer

Upwork

Freelance Creative Director

Creatibly

Creative Director

pepelwerk

Product Designer

Sencha

Dawg Grillz

Founder

oDesk

Freelance Art Director

Magnetic

Big Image Marketing Group

Art Director

Elance

Freelance Graphic Designer

I'm Scott Luscombe, a freelance graphic designer, website developer, copywriter, and digital marketer, and I help:

• Founders  brand their businesses, design communications, and manage technology
• Marketers and Brand Managers to generate marketing communications in all digital, social, and print media
• Inventors bring their ideas to life with end-to-end product design, manufacturing, printing, distribution, retail and wholesale
• Freelance Designers, Developers, Writers, and Marketers to build their careers from any stage in their process

Website: www.creatibly.com
Email: scott@creatibly.com
Upwork: www.upwork.com/fl/creatibly
Phone: 315-791-7511

Canadian Creative Director & ECommerce Development Expert with over 20 years of Experience
15 years of U.S. Agency Experience with Coca-Cola, Nestlé, and Nickelodeon
Top Rated Plus Freelancer on Upwork for over 2 years
Specialist in Consumer Packaged Goods, E-Commerce, and Marketing
Dragons’ Den TV Show Alumni with #1 product on Amazon and Groupon

“Meet Scott Luscombe, award-winning brand and product designer. Scott has 20 years of experience working with some of the biggest brands in the business and has loved every minute of it.” Upwork Interview https://bit.ly/3aHRnEh

Scott is a Graphic Designer, Website Developer, and Marketer. His career began 20 years ago after graduating from Sheridan College in Canada for Illustration. His traditional art education at Sheridan College built the foundation that allows him to design, illustrate and animate with any software, including Adobe Creative Suite's Photoshop, Illustrator, XD, InDesign, Premiere, and After Effects. 

Scott founded Creatibly where he executes global marketing initiatives as Creative Director for brands such as Nestlé, Nickelodeon, Coca-Cola, and small but mighty brands such as Wallet Ninja and Dawg Grillz. With over twenty years of experience working with global brands, agencies, and start-ups he is an expert planner, intelligent creative, with an eye for the user's experience. 

Brand Marketing, Brand Design, Content Development, Business Strategy, Graphic Design, Logo Design, Social Media Design, Newsletter, Display Ad Design, Social Media Management, Website Design, User Interface, Shopify Expert, WordPress, WooCommerce, Speed Optimization, eCommerce, HTML, Java, CSS, Liquid.

Dadpreneur | Email + SMS Marketing | 18+ years | 100+ brands (worth $500B+) | Let us find 20% more revenue for your brand

➡️ Helping DTC eCommerce channel sales profitably scale to $100M+   

With over 18 years of consulting and marketing experience, I've worked with and grown a lot of amazing brands. 

From startups to Fortune 100 organizations in industries including eCommerce, Tech, CPG, Financial Services, Telecommunications, etc. Here's just a few:

ACCO Brands, Air Canada, AT&T, Aviva Insurance, Bick's Pickles, BMO, Bouclair, DSW Shoes, Folger's, Harvey's, RBC, Rogers, Smuckers, Swiss Chalet, TD Bank, Telus, The Shoe Company 

What I am working on now and how I can help:

➡️ Leading a B2C CRM & lifecycle marketing agency helping brands stand out by finding and actioning customer insights that drive a 2x increase in LTV 

➡️ Volunteering my time to help develop marketing leaders at AMA Toronto 

➡️ Learning how to suck less at golf + pickleball - no tips from me here

If you're interested in chatting more about anything you see here, feel free to connect.

Jason Hui

A tech vendor for identity resolution told our client they were driving over $3K/month in revenue.

We didn't believe it.

So we ran a 30-day hold-out test to find out the truth.

Here's what we did: 
→ 50% of the traffic received flow emails from the vendor
→ 50% got nothing

The vendor's dashboard? Still claiming thousands in attributed revenue.

The incremental lift from the hold-out test?

A few hundred dollars.

But the revenue gap wasn't the scariest part.

Here's what the emails actually did to the list:
→ Unsub rate: 9.1% vs. 0.21% baseline 
→ Spam complaints: 0.2% vs. 0% 
→ Bounce rate: 1.09% vs. 0%

This vendor wasn't just inflating attribution numbers...they were actively torching the list.

Here's the dirty little secret in martech:

A lot of the "revenue" your tech partners and agencies are claiming?

It's smoke and mirrors. 

Last-touch attribution, inflated windows, no hold-out groups.

It's designed to make their dashboard look good.

To justify the spend. 

Not to make your business grow.

Don't take the numbers at face value.

Run real incremental lift tests.

Find out what's actually moving the needle vs. what's just trying to take credit for it.

Your list and your P&L will thank you.

Facebook lead forms are trash! 

The emails we get into these lists are filled with bots, inactive emails and super low intent prospects. 

The deliverability issues aren't worth the trouble. 

Low cost leads are cheap for a reason. 

Change my mind.

Looking for some use cases for Claude Cowork? 

Here's one I did last week.

1️⃣ Download your Linkedin Data. It's under Me > Settings & Privacy > Data Privacy > Download your Data

2️⃣ Give Claude Cowork access to the folder with these files and ask it to merge useful individual CSV files into one spreadsheet.  Example: Merge Messages + Connections by adding columns into the Connections sheet for number of messages exchanged with this contact, the first date a message was sent, the last date a message was sent and who was the last person to send that message. 

3️⃣ Sort your new spreadsheet by number of messages to find the people you contact the most. Scan through and find people you haven't talked to in a while and reach out for a catch up coffee. 

I'm just getting starting playing around with Cowork but it seems pretty powerful. 

If you have good use cases, let me know in the comments!

taplio

The Battle

Scott Luscombe

Jason Hui

Followers

Posts

Engagements

Likes

Performance ScoreJason Hui's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Scott Luscombe

Jason Hui

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jason Hui's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJason Hui's LinkedIn Performance