Cristian Dina

Co-Founder & Managing Partner @ Tekpon | City Leader @ SaaStock | SaaS Podcast Host

We rise by lifting others!

Cristian Dina is the Co-Founder of Tekpon and CRO at The Next Web.

His work has positioned Tekpon as a trusted software buying platform used by thousands of companies worldwide.

Cristian has personally interviewed 300+ industry leaders and authored the best-selling book King of Networking, establishing himself as one of the most connected and respected voices in the ecosystem.

At just 23 years old, Cristian was included in the Forbes 30 Under 30 2025 list, representing a new generation of tech builders, bold thinkers who move fast, build with purpose, and create real impact.

Founding Member - Right Hand to CEO

> Strategic support
> Building and nurturing relationships

Henry Schein

Head of Sales & Marketing

White Libra

White Libra is a Milan-based startup that is designing and developing a new digital platform for agile project management, knowledge sharing and business generation. With some of the most brilliant and innovative executives, young professionals and high potentials in the private and public sector as *stakeholders, shareholders and team members, White Libra aims to excel in the ongoing process of digitalization of the world of Work.

Founding Investor

Duravit AG

Full P&L responsability and people management of selling units along two production ones. Market coverage includes Southern Europe, Maghreb, Southern Africa and Latam.

Head of Southern Region

Umbra S.p.A.

General Management of one of the largest Italian dental market distributors with full P&L responsability.

General Manager

GROHE

Brand: Grohe
General Management of the Italian Unit with full P&L responsibility and people management.

General Manager Grohe Italy

STIGA

Brand: Stiga, Alpina, Castelgarden, Mountfield and Atco.
Directly reporting to Group CEO and managing a team of 33 people split between sales and customer service area.
I accomplished sales growth targets with positive impact in terms of Gross Margin. 
I have rationalized Brand sales vs private labels and distribution channels, implementing company's guidelines.
Drive the Italian market growth outpacing the average sector one.
With reference to the group projects, I am part of the team developing the company's business plan and I am currently appointed as leader of the Order to Cash (OTC) project. Both of them have been developed in cooperation with primary consulting firms.
Furthermore I developed and implemented the single sales contract structure for the group.

International and Group Sales Management-Customer Service Director

Deoleo-Carapelli International SA

Brand: Bertolli, Carapelli, Sasso, Friol, Maya, Carbonell and Koipe.
Change of position as a consequence of the sale of the Bertolli edible oil division by Unilever to the spanish company DEOLEO SA, which is now the leading group in the olive oil business on a worldwide basis.
Reported to the General Manager International Markets I managed a team of 8 people (4 Area Managers and 4 Customer Service).
Oversaw the international Sales & Marketing operations with P&L responsibility and management of ATL/BTL budgets.
Streamlined the international operations and relaunched the Spanish olive oil range conceiving a new layout and positioning.
Developed a medium term international strategic plan with focus on the growth of reference markets (Russia, East Europe, India, Far East, Japan and Australia) and distribution channels (mass retail, independent and Horeca).
Reorganized UK subsidiary implementing a new management model setting up a new distribution strategy that allowed a return to profitability.

Sales Director-Business Unit Manager

Unilever Switzerland-Bertolli International AG

Brand: Bertolli and Dante.
Reporting to a VP board member of Unilever, I was part of the start-up of Bertolli International AG based in Zug.
As Business Unit Manager, I covered all the aspects related to export towards direct customers, with Japan being the largest market. Furthermore I was in charge of supervising the business operations with our major subsidiaries based in USA, Canada and Australia.
I expanded the Bertolli brand, strengthening the existing markets and opening new ones like South Korea, Singapore, China, India, Vietnam, UAE and Brazil. Especially for India I set up a bottling line (one of a kind example outside Italy), triplicating sales performances in small sizes.
With reference to projects and following a best practice implemented in USA and Italy, I proposed and developed the international launch plan in my areas for the Bertolli "Quattro Salti in Padella-That's Amore" frozen food line, in strict collaboration with the strategic marketing department. This practice was finalized and duplicated in the Japanese market.

Sales & Marketing Mgr - BU Management

Brand: Bertolli and Dante.
As Area Manager I established and managed sales relations with direct distributors and major Key Accounts.
When Unilever acquired the Bertolli brand, I managed the transition of business operations from independent distributors to local Unilever branches inside the EU.

During my professional experience inside Unilever I had the chance to attend several professional courses (in Italy and abroad) covering topics as finance, management, sales and marketing.

Area Manager Europe & Far East

Sadia Italia Srl

Brand: Sadia and Private Label.
In Sadia, a large Brazilian food group, I was appointed as responsible for sales in Europe.
Supervising 4 managers, I managed all the B2B aspects operating and establishing close relationships with the market top players (Unilever, Nestle, Sara Lee) and the major european traders.
During my professional experience I oversaw several international projects concerning both the launch of new products (i.e. "Chicken Fingers" for Unilever (Bird's Eye) ready-to-eat frozen meals line) and the production streamlining (i.e. transition from natural products to processed ones). All the projects aimed at increasing customer loyalty and profitability.
Moreover, I spent 6 months in Sao Paulo as member of the task force in charge to redraw the international organization of the group.

European Sales Manager B2B

Candy Home Appliances

Brand: Candy
Candy is an Italian multinational operating in the Household Appliances market.
Appointed as Area Manager, I supervised the transition from local importers to branches located in southern Europe (Greece and Portugal). Moreover I strengthened the company presence in Middle East and grew the African market.

Area Manager Southern Europe, Middle East & Africa

Senior Executive with deep experience in the consumer industry both in the durables and not durables sectors (Food, Toys, White Goods, Gardening, Furniture/Design and healthcare) in privately owned companies, large multinationals and companies managed by Private Equity Funds, with a full P&L responsability along with a deep people management and development of a multichannel approach (Wholesalers, Multiple Retailers, DIY and E-Commerce) following strictly the various market trends.
Strong local and international experience having worked and travelled in over 90 countries and fluent in five foreign languages (English, French, German, Spanish and Portuguese).

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