Marketing at Riverbed | Growth leader | Global demand strategist

Cristina Daroca

Marketing at Riverbed | Demandbase Top 20 Marketer for 2023 | Global Demand Leader

I'm a growth leader with a passion for building and developing winning go-to-market teams. I'm a marketer at heart, and I have extensive experience leading marketing for SaaS start-ups and medium-sized companies. I love helping develop other marketers to reach their full potential. 

I care deeply about the people I work with. My favorite part of the job is helping my team grow and navigate the chaos that often comes with high-growth tech.

Outside of work, you’ll find me enjoying time with my husband and 3 kids, skiing, visiting family in Spain (where I'm originally from!), or reading a good novel. 

Areas of expertise: GTM, demand generation, ABM, digital strategy, customer marketing, community building, marketing operations, marketing analytics.

Senior Director, Head of Americas Marketing

• Grew YoY marketing-sourced pipeline by 27% in 2022 and 95% in 2023 by implementing a
multi-channel campaign and field marketing strategy, including events, digital, content
development, and customer community building
• Integral member of marketing leadership team through the Riverbed-Aternity merger. Led
a team of 8 marketers through the transition period, focusing on developing people,
building for scale, and implementing exceptional culture
• Managed a $5M annual budget for global demand and Americas marketing, consistently
delivering 30x ROI
• Led the global campaigns function as we entered a new category, Unified Observability,
resulting in 30% YoY sales growth
• Nominated for the 2022 MVP Award (top 3 team members across all non-sales teams,
based on biggest impact to sales team)

Well, that's a wrap! This is my last week at Riverbed.

I never imagined that joining a little spin-off company in the middle of the pandemic would turn into a 5.5-year journey where I'd experience such incredible personal and professional growth. What a wild ride!

To my team - Yvonne, Courtney, Christopher, Payton, Nick, Sumi, Becks, Juskiran - THANK YOU. I'm so proud of what we did together. You gave me some of the best moments of my career and carried me through some of the toughest. I can't wait to see what you accomplish this year!

I'm on to a new adventure on Tuesday... stay tuned! 💫

Marketing at Riverbed | Global Demand Leader

GitLab

DOD/IC Business Development Representative

Virtualitics, Inc.

Navy/USMC Business Development Executive

Riverbed Technology

•	Develop and nurture strong relationships with key stakeholders, decision-makers, and program managers within the Army and DOD to position the company as a trusted partner.
•	Identify and assess potential business opportunities by analyzing government contracts, RFPs, and market trends specific to the Army and DOD sectors.
•	Lead the creation of compelling and tailored proposals, collaborating with subject matter experts to ensure thorough and timely responses to RFPs and solicitations.
•	Stay updated on the latest government regulations, policies, and procurement processes within the federal sector, ensuring compliance and effective navigation of contracting complexities.
•	Provide valuable insights into competitive landscapes, industry trends, and customer needs within the Army and DOD, informing the company's strategic decisions and growth initiatives

Federal Business Development Representative

• Successfully meet quarterly quotas.
• Perform outbound dials and emails daily.
• Collaborate with Marketing and Sales teams to provide positive customer experiences.
• Develop business that comes in via website, email, phone, etc.(inbound)
• Work within Driftbot, Salesforce, and Outreach to drive new business.

Business Development Representative

Popularis Construction 

Project Manager

EG Cutler, LLC

Owner

Selkirk and Suterland Financial 

Product Manger 

Multi-faceted individual working in competitive environments. Particular industry experience in strategy and business development across consulting, project management, and sales sectors.

Graduate of Bryant University with a Bachelors degree in Management and minor in legal studies, while conducting research on cross-sector collaboration in development, new hybrid business models, and multi-stakeholder sustainability programs that deliver significant commercial and stakeholder value.

Professional objective of joining a values-driven organization, with potential to thrive and have maximum impact. Specific industries of interest: Sales Management, Business Development, and Management Consulting.

Specialties: Building bridges between people and organizations, shared value strategies, public-private partnerships, project management, negotiation, corporate social responsibility, emerging markets, B2B sales, business development, marketing.

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Cristina Daroca

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The Battle

Cristina Daroca

Evan Murphy

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Engagements

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Cristina Daroca's LinkedIn Performance

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