Marketing at Riverbed | Growth leader | Global demand strategist

Cristina Daroca

Marketing at Riverbed | Demandbase Top 20 Marketer for 2023 | Global Demand Leader

I'm a growth leader with a passion for building and developing winning go-to-market teams. I'm a marketer at heart, and I have extensive experience leading marketing for SaaS start-ups and medium-sized companies. I love helping develop other marketers to reach their full potential. 

I care deeply about the people I work with. My favorite part of the job is helping my team grow and navigate the chaos that often comes with high-growth tech.

Outside of work, you’ll find me enjoying time with my husband and 3 kids, skiing, visiting family in Spain (where I'm originally from!), or reading a good novel. 

Areas of expertise: GTM, demand generation, ABM, digital strategy, customer marketing, community building, marketing operations, marketing analytics.

Senior Director, Head of Americas Marketing

• Grew YoY marketing-sourced pipeline by 27% in 2022 and 95% in 2023 by implementing a
multi-channel campaign and field marketing strategy, including events, digital, content
development, and customer community building
• Integral member of marketing leadership team through the Riverbed-Aternity merger. Led
a team of 8 marketers through the transition period, focusing on developing people,
building for scale, and implementing exceptional culture
• Managed a $5M annual budget for global demand and Americas marketing, consistently
delivering 30x ROI
• Led the global campaigns function as we entered a new category, Unified Observability,
resulting in 30% YoY sales growth
• Nominated for the 2022 MVP Award (top 3 team members across all non-sales teams,
based on biggest impact to sales team)

Well, that's a wrap! This is my last week at Riverbed.

I never imagined that joining a little spin-off company in the middle of the pandemic would turn into a 5.5-year journey where I'd experience such incredible personal and professional growth. What a wild ride!

To my team - Yvonne, Courtney, Christopher, Payton, Nick, Sumi, Becks, Juskiran - THANK YOU. I'm so proud of what we did together. You gave me some of the best moments of my career and carried me through some of the toughest. I can't wait to see what you accomplish this year!

I'm on to a new adventure on Tuesday... stay tuned! 💫

Marketing at Riverbed | Global Demand Leader

Machintel

For over 22 years, Machintel has been trusted partner in providing a competitive edge with our comprehensive digital marketing solutions and unique data intelligence. We combine digital marketing, media, data, customer intelligence, and event promotion for a seamless, integrated experience. With our services, you have access to an international data pool with over 274.8 million contacts from 152.1 million companies in 190 countries. We execute over 4,000 campaigns annually, reaching an audience of over 12 million potential customers from 122 countries.

Business Development Executive

Sales is a blend of art and science. The art is influencing people to make commitments. The science is influencing the right people.

—

Sr Executive - Demand Gen

Mediaxis Marketing

Mediaxis is a leading provider of professional sales and marketing services to emerging market clients

Responsible for driving client success in online marketing programs that include some combination of paid media campaigns - Demand Generation

Professional skills include:

➤Team Building 
➤Coaching 
➤Operations Lead
➤Training
➤Quality Delivery

Demand Generation - Team Lead

DEMANDAY (formerly The Marketing Code) B2B Content Marketing | Intent Demand Generation|Data Science

Lead a team of 15+ members: Created marketing OKR and KPIs. Ran weekly meetings to follow up on team members’ work progress and ensured they got the help that they needed to cooperate effectively and achieve their KPIs.
Responsible for driving client success in online marketing programs that include some combination of paid media campaigns, website, landing page, and data analytics projects

Ops - Team Leader

Lead Generation Executive is to not only generate leads, but also manage those leads so they are subsequently nurtured through the sales cycle.
👉🏻 Appointment Generation
👉🏻 Sales Qualified leads
👉🏻 Outbound & Inbound Prospecting
👉🏻 Lead Generation

Lead Generation Executive

Top Voice in B2B Marketing Strategy | Machintel - Marketing, but Smarter | Demand Generation - Revenue Operations & Intelligence |

With over 10 years of experience in the B2B marketing and advertising industry, I have developed a passion for driving revenue growth and customer success through effective demand generation and sales strategies. I currently work as a Business Development Manager at Machintel, a trusted partner in providing comprehensive digital marketing solutions and unique data intelligence to clients across 190 countries.

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Cristina Daroca

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The Battle

Cristina Daroca

Mozes S.

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Cristina Daroca's LinkedIn Performance

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