Marketing at Riverbed | Growth leader | Global demand strategist

Cristina Daroca

Marketing at Riverbed | Demandbase Top 20 Marketer for 2023 | Global Demand Leader

I'm a growth leader with a passion for building and developing winning go-to-market teams. I'm a marketer at heart, and I have extensive experience leading marketing for SaaS start-ups and medium-sized companies. I love helping develop other marketers to reach their full potential. 

I care deeply about the people I work with. My favorite part of the job is helping my team grow and navigate the chaos that often comes with high-growth tech.

Outside of work, you’ll find me enjoying time with my husband and 3 kids, skiing, visiting family in Spain (where I'm originally from!), or reading a good novel. 

Areas of expertise: GTM, demand generation, ABM, digital strategy, customer marketing, community building, marketing operations, marketing analytics.

Senior Director, Head of Americas Marketing

• Grew YoY marketing-sourced pipeline by 27% in 2022 and 95% in 2023 by implementing a
multi-channel campaign and field marketing strategy, including events, digital, content
development, and customer community building
• Integral member of marketing leadership team through the Riverbed-Aternity merger. Led
a team of 8 marketers through the transition period, focusing on developing people,
building for scale, and implementing exceptional culture
• Managed a $5M annual budget for global demand and Americas marketing, consistently
delivering 30x ROI
• Led the global campaigns function as we entered a new category, Unified Observability,
resulting in 30% YoY sales growth
• Nominated for the 2022 MVP Award (top 3 team members across all non-sales teams,
based on biggest impact to sales team)

Well, that's a wrap! This is my last week at Riverbed.

I never imagined that joining a little spin-off company in the middle of the pandemic would turn into a 5.5-year journey where I'd experience such incredible personal and professional growth. What a wild ride!

To my team - Yvonne, Courtney, Christopher, Payton, Nick, Sumi, Becks, Juskiran - THANK YOU. I'm so proud of what we did together. You gave me some of the best moments of my career and carried me through some of the toughest. I can't wait to see what you accomplish this year!

I'm on to a new adventure on Tuesday... stay tuned! 💫

Marketing at Riverbed | Global Demand Leader

Account Based Marketing | Facing problems in your ABM Execution?DM me! | Host of "The ABM WAY" Podcast| ABM Expertise for Enterprise SAAS companies in the US

Helping B2B SaaS Companies Win High-Value Deals with ABM

Most marketing teams are stuck chasing MQLs that never turn into revenue. The real problem? Your best-fit accounts aren’t engaging because your messaging, targeting, and execution aren’t aligned with how enterprise buyers make decisions today.

That’s where I come in.

I’m the founder of Fuego Systems, an Account-Based Marketing (ABM) agency specializing in helping B2B SaaS companies land and expand enterprise deals in the US. 

My approach is built on real-world execution, not theory. I’ve worked with growth-stage startups and enterprise SaaS companies to shift from generic lead gen to a highly targeted, high-impact ABM motion that drives the sales pipeline.

What I Do:
✅ ABM Strategy & Execution – From 1:1, 1:Few, to 1:Many, I help you build ABM programs that convert.
✅ Enterprise Demand Generation – No more spray-and-pray; I help you attract, engage, and win high-value accounts.
✅ Sales & Marketing Alignment – ABM fails when sales and marketing aren’t on the same page. I fix that.
✅ Personalized Outreach at Scale – Stop sending generic emails. I help you craft outreach that earns responses from CXOs.

What Makes Me Different?
💡 ABM Practitioner: I don’t just talk about ABM—I execute it daily. I share high-impact insights on LinkedIn to help marketers and CXOs refine their go-to-market strategies.
🎙️ Host of "The ABM Way" Podcast: I break down top B2B companies' strategies to win enterprise deals.
⚡ Hands-on Approach: Unlike traditional agencies, I work closely with your team to execute and optimize in real-time.
📊 Revenue-Focused, Not Vanity Metrics: ABM is not about MQLs but sales pipeline, deal velocity, and revenue growth.

Want to Fix Your ABM & Demand Gen Strategy?

Let’s connect. DM me or book a call to discuss how we can build an ABM program that works.

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Cristina Daroca

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taplio

The Battle

Cristina Daroca

Omprakash karuppanan

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Cristina Daroca's LinkedIn Performance

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