Playbook Academy

Simple playbooks for massive growth. One powerful growth playbook, delivered every Saturday morning. Acquire the mindset, tools, learnings and habits of elite entrepreneurs.

Writer

Saucey

Saucey is the leading e-commerce, compliance and logistics provider to regulated retailers. Powering safer and more convenient experiences for customers and retailers. 

We work with regulated retailers across 1,200+ cities to drive additional revenues, customers and provide insights/tools to help them manage their store online. 

Saucey also powers some of the world's largest brands to connect with and understand their end consumers, including Diageo, AB-InBev, Bacardi, Coca Cola, Constellation and more.

Highlights:
-Millions of happy customers across the U.S.
-Grown from $0 to hundreds of millions in sales
-Sent customers to the Super Bowl, Olympics, Adult Summer Camp and more
-Driven hundred of millions in incremental revenue to independent retailers 
-Built smart appliances that auto re-order beer
-Channing Tatum, Nick Jonas and more have all been delivery drivers
-Launched dozens of new brands into target markets

Founder & CEO

ROARKE

Roarke is an unlimited Design & Web Development subscription for the world's most ambitious brands.

Used by SaaS companies, Startups, DTC brands, Agencies, Franchises, and high-growth businesses to unlock their potential online. Roarke supercharges the design and development process, helping companies move faster and bring big ideas to life seemingly overnight.

Partner

Hampton

Hampton is a private, highly vetted community of high growth founders, entrepreneurs, and CEO’s.

Founding Member

Emjay

Emjay is a leading omni-channel cannabis technology platform.

In it’s first two years:
-Hundreds of thousands of customers served
-6 M&A transactions
-Grew from $0 to 7-figures/month in 6 months
-First native iOS application to sell cannabis in the app-store

textPlus, Inc.

textPlus is one of the largest texting & calling apps with over 70M users.

I oversaw US marketing/growth, user acquisition and CRM through digital and traditional channels. Including being one of the first/largest advertisers on Facebook's native ads platform (brand new at the time). Acquired millions of new users/month, tracking performance, executing & reporting against key KPI’s, and identifying channels that brought in higher LTV customers.

Helped plan our international launch. Oversaw all creative for advertising, marketing campaigns, and the textPlus brand.

Lead our ad sales platform, securing $millions in ad revenue from some of the world's largest brands.

Separately split out a small 6-person team to build an ultra low-cost international calling platform. Took it from concept / design / telco contracts to launch in 2.5 months.

Marketing Director & Head of Partnerships

Jarvus (Acquired by textPlus)

(Acquired by TextPlus) Jarvus was an iOS app that let people capture life's moments with their friends and family. It would analyze the geo-tags and time-stamps in your iPhone's photo album, match you with Facebook friends that were in the same places at the same time, and easily create group albums using you and your friend's photos. 

You could apply beautiful filters, effects and stickers to your content, and upload/share the collective "memories" / albums on Jarvus or across your social accounts. 

Featured on Jimmy Fallon. Celebrities shared moments with their friends and fans. TextPlus tagged us in a post on Jarvus that they wanted to acquire the platform. The rest is history.

Coupeez Inc

Coupeez was an early online deals platform unlocking customer savings across local businesses.  

-Lead product design and built the iOS and Android applications (very early app-store days). This is what opened my eyes to how mobile was going to change every business in the world.
-Designed our UI & UX for web, iOS, and Android from scratch. 
-Curated categories of deals and onboarded thousands of local businesses throughout California to our marketplace.

Head of Product

Over the past decade, I've built three multimillion-dollar businesses while growing a family and raising four children.

I started with no resources, no connections, and didn’t have access to the playbooks that would have made the journey 10X easier. 

As a kid, I made money garden landscaping for families at church, manufacturing merchandise for private clubs, and then developing websites and running ad campaigns for local companies.

By 21, I was founding companies. In the decade since, I've:

➤ Generated $300M+ in revenue
➤ Built operations in 1,000+ U.S. cities
➤ Served over 3 million customers globally
➤ Helped grow hundreds of small businesses
➤ Raised $30M+ in capital from Angels, VCs, Private Equity, and Family Offices
➤ Successfully navigated both successful and failed multimillion-dollar acquisitions
➤ Been featured in leading publications like Forbes, Bloomberg, Entrepreneur, USA Today and more
➤ Worked with and advised the world's most iconic brands, including Diageo, Mars, Tesco, 7-Eleven, AB-InBev, Molson Coors, and Constellation

BUT, the journey was hard (harder than it needed to be).

I’ve faced many of the things you don't think about when starting a company:

→ Fought off (and won) predatory lawsuits
→ Closed a Seed round days after my wedding
→ Negotiated with demanding government agencies
→ Worked with lobbyists to introduce or change legislation
→ Raised a Series A while in the hospital for my first son's birth
→ Navigated a failed multi-million dollar merger while my daughter was born
→ Survived near-extinction events where we had single-digit weeks or days to save the company

Personal interests: Boxing, strength training, being in the ocean, spending quality time with my wife Danielle and our four little ones.

———

👋 Follow me for daily tips on mindset, systems, lifestyle design, and high-growth habits.

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Chris Vaughn

Private Luxury Events

At Private Luxury Events we put human experiences first. We are passionate, collaborative, and
supportive. We are creative makers, rebel designers, problem solvers and revolutionary thinkers
who love travel. Our people have been transforming traditional trade shows for over a decade and
we are building our team with the best in the business!

Experienced Head of Marketing with a demonstrated history of success in the luxury travel industry. Passionate about creating unforgettable human experiences, I lead the marketing and communication strategy at Private Luxury Events. With a strong background in brand development, social media, and digital campaigns, I drive brand awareness, engage the community, and increase market share. Skilled in planning and strategy management, I allocate resources and set goals that bring the most value to the company. A dedicated leader, I motivate and manage teams to deliver exceptional results. Join me in shaping the future of luxury travel with Private Luxury Events.

Head of Marketing and PR

•	Marketing and PR Lead for a global market leader in 1-2-1 events for B2B marketplaces across the travel industry. 
•	Responsible for increasing brand awareness and lead generation across our leisure portfolio (Private Luxury, TFest, Amour and Love Travel Awards) by promoting events to the elite in the luxury travel industry through the creation of compelling marketing campaigns. 
•	Working closely with the directors in developing and designing each brand strategy to drive interest in our high profile events; this includes email marketing, digital and social media campaigns, sponsorship and partnership opportunities, PR, advertising and promotions. 
•	Leading, developing and managing a team including a Social Media Manager, Marketing Executive, in-house team of designers and copywriters to ensure exceptional delivery on strategic marketing activities for multiple projects.

Marketing and PR Lead

The Runaway Couple

•	Co-founded a travel and lifestyle blog capturing nine months of travel through Southeast Asia.
•	Built a brand identity from scratch and set up social media to drive traffic to the site through an engagement with a number of travel and fashion bloggers and influencers on Instagram and Facebook. 
•	Managed a mobile responsive website; developed attractive and engaging online content including travel tips and inspirational photographs.
•	Cultivated great communication skills through daily contact with people from all over the world.
•	Learned to use and appreciate both non verbal and verbal communication to overcome communication and language barriers.
•	Travel activities included assisting monks with English practice at a Buddhist monastery in Thailand, primary school pupils in Laos and university students in Vietnam.

Co-Founder

VESPR Communications Ltd

•	Responsible for account management and clients support at a full service corporate communications agency.
•	Providing PR, communications and marketing services for a diverse portfolio of clients ranging from hospitality and leisure, property and development, fashion and modelling, student accommodation, and charity organisations.
•	In house role of Communications Manager for the British Hospitality Association
•	Content management – website, e-communications and social media management.
•	Brand management, design and implementation of creative communications, marketing and PR campaigns and events.
•	Running projects seamlessly, from budgeting, timing, briefing and managing creative teams to ensure client satisfaction.
•	Managing the press office – first point of contact with media; drafting and editing press releases, blogs and comment pieces; matchmaking spokespeople with journalists; selling articles and gaining media coverage across all digital, social and traditional media platforms.

Senior Digital Communications Manager

AKM Pizza Ltd T/A Domino's Pizza

~ Audit, Credit controls, Accounts management
~ Monitoring management spent - costs and budgeting
~ Internal PR, Social media marketing - twitter and Facebook
~ Bookkeeping, Daily Sales
~ Invoicing, Negotiations and overall communication with suppliers 
~ Development of strategic plans & creative solutions to improve profitability of the business
~ Feedback
~ Communication with the top management

Accounts Administrator

Domino's Pizza

'Exceptional People On A Mission To Be The Best Pizza Delivery Company In The World'

Basic Management Course BMC 97.5%

~ Preparation of outstanding quality food at all time
~ Ensuring maximum customers’ satisfaction 
~ Training and cross-training of new and existing team members
~ Daily monitoring and control of Health & Safety and products quality
~ Inventory management – food cost and wastage control, maintain high quality of all food products
~ Effective scheduling – control over labour cost 
~ Ensuring the high image standards in store and of team members

MIT - Manager in Training

Europe Calling

~ Active telemarketing 
~ Main business clients Slovak Telecom and Bohemia Energy
~ Research and analysis, database actualization, negotiation and business meeting organization
~ Mystery calling and mystery shopper - Business centers, chain of producers and organizations' operational audit
~ Working to deadlines and meeting targets

Telesales and Telemarketing Operator

JS Design

~ Small company producing various types of advertising panels and billboards designed according to clients’ demands
~ Designing adverts from first sketch to final product including assembly
~ Gained excellent interpersonal skills with important business people
~ Communication with clients
~ Dealing with difficult peoples’ requests
~ Leading and managing team of young people working on various projects, task management
~ Development of communication skills, including patience and assertivity

Creative Designer and Team Leader

🥇 First-rate Head of Marketing and PR with over a decade of marketing expertise, delivering dynamic B2B and B2C marketing strategy.

🎯 Specialising in the high-end industries including travel and hospitality, excelling in 360 marketing and crafting integrated strategies that drive both brand awareness and revenue. 

🙌 A marketing leader who inspires teams to strive for excellence. Implementing a methodical approach, bridging the gap between creatives and commercially-minded directors.

🎓 Graduated with a First Class degree in Advertising & Marketing Communications and hold a Marketing & Business Management Master’s degree. 

💎 Specialities: Marketing and PR, Media Relations, Partnerships and Collaborations, Communications, Brand Management, Social Media, Events, Travel, Websites

taplio

The Battle

Chris Vaughn

Julia Svetlosakova MSc

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