Write Word Magic

Word Magic (writewordmagic.com) is where bold ideas turn into bestselling books and high-converting copy, all sprinkled with a touch of crystal-clear magic.

Led by Crystal Adair-Benning, a 4x NYT bestselling ghostwriter and creator of the Quantum Copy Method, this isn’t just about writing—it’s about crafting words that transform, inspire, and convert. I don’t do boring. I take your story, your voice, and your vision, and turn them into books that skyrocket you to expert status, and copy that makes your audience stop, read, and click.

Whether you’re an entrepreneur wanting to solidify your authority, a coach ready to put your life’s lessons into a legacy-building book, or a business owner needing marketing copy that actually converts, I’ve got the secret sauce for you.

At Write Word Magic, I specialize in:
* Ghostwriting: Get your book written by a 4x NYT bestseller who’s ghosted for some of the biggest names out there.
* Book Coaching: Work with a pro to bring your book idea to life in just 90 days.
* Createcation Writing Retreats: Travel the world, unlock your creativity, and write your masterpiece alongside a bestselling ghostwriter.
* Quantum Copy Method: Copywriting that blends sales psychology with human connection, resulting in copy that compels, converts, and captivates.

I also offer:
* Website copy that stops the scroll.
* Email funnels that your audience can’t wait to open.
* Sales pages that sell.

Let’s be honest—you’ve got a story to tell, and the world is waiting for it. But writing can be fcking hard.* That’s where I come in.

I take the guesswork out of writing and give you the tools, strategies, and expert guidance to make your book or copywriting dreams a reality. Whether you need a co-pilot for your writing journey or a total takeover, Write Word Magic is here to make it happen.

Are you ready to turn your words into world-changing magic?

Let’s do this. 💫

4x NYT Bestselling Ghostwriter. Book Coach. Writing Retreat Host. Copywriter.

Archangel Academy Inc

•	Manage an event portfolio in excess of $1.5M annually covering both Canada and the USA
•	Liaise with Talent to organise speaking opportunities
•	Place a strong emphasis on Legacy and Strategic partnerships – created an Event Legacy Fund
•	Contact, build relationships and work with local groups on event scholarships
•	Provide leadership and guidance to a team of over 100 volunteers performing a range of tasks across all events
•	Manage logistical and technical activities on an international basis
•	Source and secure quotes from suppliers, deliver production show bibles, handle all logistics relating to events of varying size and scale, and manage communication with all stakeholders
•	Coordinate the vision, from initial concept through to execution – focus on tribe-building, community-mindedness and inclusion

Event Manager

Made For So Much More - Coaching by Crystal

Life Coaching for people who know they want MORE out of life and desire the tools to help them find their unique path.

Life Coach

Distinct Occasions

I founded and oversaw the development of 4 wedding and event planning offices across 3 continents. Through these offices, I have been responsible for over 1000 weddings and events globally. 

HIGHLIGHTS:
•	Created, built and currently manage a successful Event Planning & Celebrity Wedding business – currently organising and managing over 50 events each year for private and commercial clients – maintain a client portfolio of $2M annually
•	In-depth knowledge of working with Privacy Non-Disclosures for VIP clientele and events
•	Highly skilled and experienced in reviewing and assessing event contracts to establish value, logistics and technical details
•	Developed a B2B network of over 5,000 event professionals both locally and worldwide
•	Have worked with dignitaries, VIPs, government officials – very familiar with ceremonial guidelines
•	Able to quickly assess and respond to emergencies that arise in events, such as utility breakdowns, inclement weather and participant involvement
•	Recruit and manage event staff – direct and motivate each team member to work across various roles as required, and provide hands on support wherever needed
•	Able to manage and deliver events in difficult locations, such as personal residences, blank canvases, private islands and far-ranging destinations
•	Creative inspiration and design for CapitalOne Hackathon events
•	Wedding and Event Business Development Consultant – directly responsible for the successful launch of Lightfoot & Wolfville Vineyard in Nova Scotia
•	Manage multiple concurrent projects, reconcile invoices and billing
•	Design, create and manage tradeshows for Distinct Occasions, Luxury London Bridal Show and Lightfoot & Wolfville Vineyard

Event Manager, Owner & Director

Travel CUTS

HIGHLIGHTS: 
- headed development and implementation of marketing plans for over 15 unique Southwestern Ontario office branches in addition to community outreach initiatives aimed at encouraging students to travel globally. 
- Regional Marketing Manager for TravelCUTS working directly with individual stores to foster growth in the student travel market. Created over 50 community action events including speaking engagements, workshops and promotional giveaways.

Regional Marketing Manager

York University Student Centre

In this position, I wore many hats and successfully directed multiple aspects of events and projects. Some examples include Ontario’s largest Frosh event, Yorkfest , the COCA Regional Conference and the Leadership Development Conference. 

HIGHLIGHTS:
- Concert Promoter with intimate working knowledge of client contracts, riders and request management
- producer of Yorkfest, the largest one-day Frosh Week program across Canada featuring live bands, vendors and food suppliers and a $1 million event portfolio
- technical production services including audio visual, food & beverage and travel planning

Events & Entertainment Manager

Ryerson Students Union

Event Manager (2001-2003 & 2008-2009)

HIGHLIGHTS:
- planning & coordinating Ryerson frosh week programming
- weekly events at the Ryerson campus pub & Oakham House
- working with student leaders to develop student engagement activities
- fundraising and financial support through sponsorships
- creator of Ryerson University Event Risk Management Assessment Tool
- responsible for hosting and garnishing Christopher Plummer & Nelson Mandela with honorary doctorates from Ryerson University
- development and evaluation of ROI for event spending and promotion
- ability to evaluate event objectives and design program expansions with goal of increasing or diversifying revenue growth/potential

Event Coordinator

Ryerson University

I conceived creative event concepts to engage University students, faculty, staff and stakeholders and interfaced with multiple stakeholders to create Frosh week events. Moreover, I oversaw the success of the United Way Campaign and Paint the Town Red (H&S) fundraiser.

Events Coordinator

You'll know me by my pink heart prescription glasses and ink all over my body, but it's my words that will captivate you. The truth is, I've always had this gift with words. My special brand of magic. I can translate dreams into pages of copy that resonate in the hearts and minds of audiences. I've written books, blogs, websites, speeches, emails, and even wedding vows.

Words are my magic. That's why I launched Word Magic Copywriting: to give voice to your dreams, to make stars of my clients by defining in words exactly what they mean to leave behind in this world.

Crystal Adair-Benning

NEWSLETTER MONETIZATION & SUBSTACK GROWTH COACHING
I help entrepreneurs transform their expertise into profitable newsletters and Substack publications. With proven email marketing strategies for lead generation and monetization, audience building, and subscriber conversion, I've guided clients to multiple 6-figure launches through newsletter-first business models.

EMAIL AUTOMATION & EMAIL MARKETING STRATEGY
Specializing in designing automated nurture, onboarding, and sales sequences with seamless newsletter and CRM integration. My comprehensive approach covers list growth strategies, campaign design, audience segmentation, and performance analytics to maximize email marketing ROI.

PLANPROPHET CRM TRAINING & IMPLEMENTATION 
Comprehensive PlanProphet CRM adoption services. Currently accepting discovery calls and pilot clients for foundational setup and support. 

BUSINESS PROCESS & AUTOMATION CONSULTING
Specializing in workflows, digital systems, and advanced email automation that scale your business. I eliminate manual processes and create systematic approaches that save 20+ hours weekly while improving conversion rates by up to 35%.

Why Work With Me: 
→ Email Marketing & Newsletter expertise spanning nearly two decades
→ Advanced email automation and CRM integration specialist
→ PlanProphet as a new but rapidly growing consulting specialization
→ Proven track record with 4,300+ newsletter subscribers

Ready to Scale Your Business?
Accepting discovery calls for Email Automation, Email Marketing Strategy, Newsletter Monetization, and PlanProphet CRM services. 

DM me to discuss how we can streamline your operations while maximizing your email marketing potential.

CARRIE LORANGER

I stopped posting on LinkedIn for 7 years.

Not because I was “too busy.”

Because I was afraid my coworkers would see the real me - what I was thinking, planning, or doing ouside the office.

I was a Marketing Director.
Single mom.
On a “Safe” corporate path.

And I worried:

- My boss would think I was looking for a new job
- My team would judge my content
- People would roll their eyes at my coaching and newsletter work

So I stayed quiet.

I built skills.
I built systems.
I even built income streams.

But I did it silently in the dark.

No posts.
No voice.
No real visibility.

Then one day, I realized that staying silent was costing me more than being seen.

I was coaching creators on showing up online…
while hiding my own story.

So I started small.

→ I shared one post about leaving corporate without burning bridges.
→ I talked about how I built my newsletter and my first $1,000 month.
→ I opened up about deleting 967 subscribers and why it grew my business.

I expected judgment from coworkers.

Here’s what I got instead:

- DMs from colleagues asking how to start a side business
- Old coworkers asking for help with email automation and systems
- Clients who said, “I’ve been reading your posts for months. I’m ready to work with you.”

The fear was so loud it had paralyzed me for 7 years.
But the backlash never came.

Every time I posted:

→ My network got clearer on what I do.
→ My opportunities increased.
→ My income streams became more stable.

Not because I went viral.
Because I stopped hiding.

You might be where I was:

- Sitting in a corporate role with bigger dreams
- Afraid your coworkers will talk
- Afraid your manager will notice
- Afraid to share what you really want to build

Here is what I tell my clients now:

- You don’t need to post everything.
- You do need to post something.
- You can share your expertise without attacking your employer.
- You can build options without burning bridges.

For 7 years, I let fear of scrutiny keep me quiet.

Now my content is the reason I can:

→ Run a newsletter-first business
→ Coach founders and creators
→ Consult on CRM, email automation, building a business with multiple income streams, and Substack growth

All while creating more safety for myself and my family than any single paycheck ever gave me.

If you’ve been hiding on LinkedIn because of your coworkers, this is your sign:

Start with one honest post.
One simple story.
One clear offer to help.

You don’t need permission to build a life that fits you.

You just need to stop letting other people’s opinions run your career.

Join 5,700+ readers of 9-To-Thrive if you want weekly, real-world guidance on building multiple income streams and a newsletter-first business while you work:
https://lnkd.in/gXMzXweK

CRM Training & Implementation | Hubspot, Salesforce, PlanProphet | Business Process & Automation | Newsletter Monetization & Substack Growth Expert

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I deleted 967 subscribers on purpose.

It felt scary as hell.

My brain was spiraling: “You worked so hard for these," and "What will my sponsors think?"

But here's the thing.

A dead list hurts your business.

I used to wait a year, then do one huge, painful cut.

Now I do a small one each month.

Here is how I choose who leaves:

→ No opens in 180 days
→ Repeated bounces
→ Spam complaints or clear “not interested”

Before anyone goes, I run a short win‑back campaign:

Email 1: “Still want these emails?”
Email 2: best posts, clear link to stay
Email 3: “Last call”, easy unsubscribe

No click. No reply. They go.

The first time, my stomach hurt.
Now it feels like cleaning my closet.

Result:

Higher opens.
Stronger deliverability.
More clicks and paid subs from a smaller list.

You do not need a big list.

You need a clean one that wants to hear from you.

What is your current list clean‑up routine?

Three years ago I walked away from a safe corporate paycheck.

Now my portfolio of paychecks has passed six figures.

I didn't work more hours.

I built systems.

Year one, I focused on consulting.

Retainer clients paid for deep work on CRM, email strategy, and automation.

When those systems were developed and running on smoothly, I added coaching.

1:1 calls helped creators grow newsletters & launch Substack.

Next came digital products.

Playbooks, templates, and swipe files delivered my process without my time.

Afterward, I launched a small membership.

Group support, live sessions, more access to me.

The last piece was full newsletter monetization.

Paid tiers, sponsors, and services linked to my list created a real portfolio of paychecks.

One income stream at a time.

Each with a clear offer, simple delivery, and strong automation.

Three years later, my income feels more stable than a single salary.

Join 5,700+ readers of 9-To-Thrive to see how I build these streams step by step: https://lnkd.in/gXMzXweK

Let me know your thoughts on building a portfolio of paychecks.

taplio

The Battle

Crystal Adair-Benning

CARRIE LORANGER

Followers

Posts

Engagements

Likes

Performance ScoreCARRIE LORANGER's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Crystal Adair-Benning

CARRIE LORANGER

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}CARRIE LORANGER's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreCARRIE LORANGER's LinkedIn Performance