Write Word Magic

Word Magic (writewordmagic.com) is where bold ideas turn into bestselling books and high-converting copy, all sprinkled with a touch of crystal-clear magic.

Led by Crystal Adair-Benning, a 4x NYT bestselling ghostwriter and creator of the Quantum Copy Method, this isn’t just about writing—it’s about crafting words that transform, inspire, and convert. I don’t do boring. I take your story, your voice, and your vision, and turn them into books that skyrocket you to expert status, and copy that makes your audience stop, read, and click.

Whether you’re an entrepreneur wanting to solidify your authority, a coach ready to put your life’s lessons into a legacy-building book, or a business owner needing marketing copy that actually converts, I’ve got the secret sauce for you.

At Write Word Magic, I specialize in:
* Ghostwriting: Get your book written by a 4x NYT bestseller who’s ghosted for some of the biggest names out there.
* Book Coaching: Work with a pro to bring your book idea to life in just 90 days.
* Createcation Writing Retreats: Travel the world, unlock your creativity, and write your masterpiece alongside a bestselling ghostwriter.
* Quantum Copy Method: Copywriting that blends sales psychology with human connection, resulting in copy that compels, converts, and captivates.

I also offer:
* Website copy that stops the scroll.
* Email funnels that your audience can’t wait to open.
* Sales pages that sell.

Let’s be honest—you’ve got a story to tell, and the world is waiting for it. But writing can be fcking hard.* That’s where I come in.

I take the guesswork out of writing and give you the tools, strategies, and expert guidance to make your book or copywriting dreams a reality. Whether you need a co-pilot for your writing journey or a total takeover, Write Word Magic is here to make it happen.

Are you ready to turn your words into world-changing magic?

Let’s do this. 💫

4x NYT Bestselling Ghostwriter. Book Coach. Writing Retreat Host. Copywriter.

Archangel Academy Inc

•	Manage an event portfolio in excess of $1.5M annually covering both Canada and the USA
•	Liaise with Talent to organise speaking opportunities
•	Place a strong emphasis on Legacy and Strategic partnerships – created an Event Legacy Fund
•	Contact, build relationships and work with local groups on event scholarships
•	Provide leadership and guidance to a team of over 100 volunteers performing a range of tasks across all events
•	Manage logistical and technical activities on an international basis
•	Source and secure quotes from suppliers, deliver production show bibles, handle all logistics relating to events of varying size and scale, and manage communication with all stakeholders
•	Coordinate the vision, from initial concept through to execution – focus on tribe-building, community-mindedness and inclusion

Event Manager

Made For So Much More - Coaching by Crystal

Life Coaching for people who know they want MORE out of life and desire the tools to help them find their unique path.

Life Coach

Distinct Occasions

I founded and oversaw the development of 4 wedding and event planning offices across 3 continents. Through these offices, I have been responsible for over 1000 weddings and events globally. 

HIGHLIGHTS:
•	Created, built and currently manage a successful Event Planning & Celebrity Wedding business – currently organising and managing over 50 events each year for private and commercial clients – maintain a client portfolio of $2M annually
•	In-depth knowledge of working with Privacy Non-Disclosures for VIP clientele and events
•	Highly skilled and experienced in reviewing and assessing event contracts to establish value, logistics and technical details
•	Developed a B2B network of over 5,000 event professionals both locally and worldwide
•	Have worked with dignitaries, VIPs, government officials – very familiar with ceremonial guidelines
•	Able to quickly assess and respond to emergencies that arise in events, such as utility breakdowns, inclement weather and participant involvement
•	Recruit and manage event staff – direct and motivate each team member to work across various roles as required, and provide hands on support wherever needed
•	Able to manage and deliver events in difficult locations, such as personal residences, blank canvases, private islands and far-ranging destinations
•	Creative inspiration and design for CapitalOne Hackathon events
•	Wedding and Event Business Development Consultant – directly responsible for the successful launch of Lightfoot & Wolfville Vineyard in Nova Scotia
•	Manage multiple concurrent projects, reconcile invoices and billing
•	Design, create and manage tradeshows for Distinct Occasions, Luxury London Bridal Show and Lightfoot & Wolfville Vineyard

Event Manager, Owner & Director

Travel CUTS

HIGHLIGHTS: 
- headed development and implementation of marketing plans for over 15 unique Southwestern Ontario office branches in addition to community outreach initiatives aimed at encouraging students to travel globally. 
- Regional Marketing Manager for TravelCUTS working directly with individual stores to foster growth in the student travel market. Created over 50 community action events including speaking engagements, workshops and promotional giveaways.

Regional Marketing Manager

York University Student Centre

In this position, I wore many hats and successfully directed multiple aspects of events and projects. Some examples include Ontario’s largest Frosh event, Yorkfest , the COCA Regional Conference and the Leadership Development Conference. 

HIGHLIGHTS:
- Concert Promoter with intimate working knowledge of client contracts, riders and request management
- producer of Yorkfest, the largest one-day Frosh Week program across Canada featuring live bands, vendors and food suppliers and a $1 million event portfolio
- technical production services including audio visual, food & beverage and travel planning

Events & Entertainment Manager

Ryerson Students Union

Event Manager (2001-2003 & 2008-2009)

HIGHLIGHTS:
- planning & coordinating Ryerson frosh week programming
- weekly events at the Ryerson campus pub & Oakham House
- working with student leaders to develop student engagement activities
- fundraising and financial support through sponsorships
- creator of Ryerson University Event Risk Management Assessment Tool
- responsible for hosting and garnishing Christopher Plummer & Nelson Mandela with honorary doctorates from Ryerson University
- development and evaluation of ROI for event spending and promotion
- ability to evaluate event objectives and design program expansions with goal of increasing or diversifying revenue growth/potential

Event Coordinator

Ryerson University

I conceived creative event concepts to engage University students, faculty, staff and stakeholders and interfaced with multiple stakeholders to create Frosh week events. Moreover, I oversaw the success of the United Way Campaign and Paint the Town Red (H&S) fundraiser.

Events Coordinator

You'll know me by my pink heart prescription glasses and ink all over my body, but it's my words that will captivate you. The truth is, I've always had this gift with words. My special brand of magic. I can translate dreams into pages of copy that resonate in the hearts and minds of audiences. I've written books, blogs, websites, speeches, emails, and even wedding vows.

Words are my magic. That's why I launched Word Magic Copywriting: to give voice to your dreams, to make stars of my clients by defining in words exactly what they mean to leave behind in this world.

Crystal Adair-Benning

Heiress Copywriting

Content Specialist

Unconventional Life

I am thrilled to be part of an impactful personal development website and podcast show. The show features visionaries behind thriving companies. Forbes 30 Under 30 achievers, and more.

I write for a platform presenting people that embraced their passions. They took the road less traveled in their careers. 

As a feature writer, my role is all about bringing these remarkable stories to a wider audience. As a podcast manager, my role doesn't end in content production and posting episodes.

 I also write engaging email broadcasts. I craft insightful blog posts for every episode and curate compelling giveaway copy.

The thing is, each episode must resonate deeply with our audience. It shall add value to this truly transformative platform. This role heightened my appreciation for personal development and the power of narratives. 
 
If you share a passion for celebrating unique career trajectories, let's connect. Join me in amplifying these impactful stories that inspire growth and change.

Podcast Manager, Content Writer

The Healthy Move, LLC

Copywriter

Sydney-based Digital Marketing Agency

I handled the SEO for four websites: a law firm, a mobile service provider, welding, and construction. My tasks include the following:

- Monthly site audit and analysis including SEO project viability (Ubersuggest, SEOptimer)
- Keyword research in alignment with product/service
- Executes entire on-page and technical set/optimization (URL, metadata, on-page content, semantic links, etc.)
- Proposes the best content for on-page and new-page site additions to support keyword goals and objectives
- Writes website copy and delivers content on WordPress 
- Continually analyzes and proposes keyword and content opportunities
- Analyze page content and user experience (structure & design in line with site/page objectives) ensuring high-quality user engagement
- Resolve SEO issues monthly
- Overall ensure keyword rankings trend up
- Report all activities on-site

Search Engine Optimization Specialist

Upwork

As an SEO Content Editor and Copywriter on Upwork, I successfully completed 14 projects, consistently achieving a 5-star rating. I earned the prestigious "Top Rated" badge, a recognition reserved for the top 10% of talent within the Upwork platform. My tasks:

- Content Optimization: Review and optimize blog articles to improve their SEO performance. This includes keyword research, on-page SEO, and meta-tag optimization.
- Keyword Research: Conduct comprehensive keyword research to identify high-value keywords and phrases relevant to our industry and target audience.
- Content Strategy: Collaborate with content creators to develop an effective SEO content strategy that aligns with our business goals and target keywords.
- Editing and Proofreading: Edit and proofread blog articles for clarity, grammar, and SEO effectiveness, ensuring that they meet our quality standards.
- Performance Analysis: Monitor and analyze blog content performance using SEO tools and analytics to track keyword rankings, organic traffic growth, and user engagement.
- SEO Best Practices: Stay up-to-date with the latest SEO trends, algorithms, and best practices, and implement them into our content strategy.
- Collaboration: Work closely with the content team, providing SEO guidance and recommendations to improve content quality and rankings.
- Reporting: Create regular reports to track the impact of SEO efforts on website traffic, rankings, and conversions.

Search Engine Optimization Copywriter, Content Editor

Prismpop

Prismpop is a dedicated social shopping platform committed to offering authentic product reviews by real users. The review varies from beauty products, travel destinations, restaurants, and lifestyle products and services. 

As their SEO content editor, I revamped around 200 existing articles to align with the updated SEO best practices. I also led the production of new content. My tasks include:
 
- Keyword research, website audit using SurferSEO
- Competitor analysis
- Writing content briefings to writers
- Proofreading, editing, and blending blog posts 
- On-site content editing and posting
- Amazon affiliate linking
- Amazon product listing
- Copywriting and social media posting through Metricool

SEO Blog Editor & Copywriter

Department of Social Welfare and Development

For the first year, I was in charge of monitoring and assessing Social Welfare and Development Agencies (commonly known as NGOs, care facilities, etc.) in the laws and DSWD standards in providing social services.

After that, I delivered the role of the Regional Monitoring and Evaluation Officer of the DSWD Central Luzon Region, involved in the planning of project designs, implementation of services, monitoring, reporting, and evaluation.

Project Development Officer/Monitoring and Evaluation Officer

Simplify Your Workload. Amplify Your Impact.

Imagine focusing on what you do best — serving your clients — while your content, copy, and podcasts run like clockwork behind the scenes.

Hi, I’m Mary! I help coaches, course creators, and personal development brands grow their revenue with conversion-driven copy and done-for-you podcast production. From high-converting sales pages to polished course materials, I create content that drives leads, engagement, and sales.

Here’s what sets me apart:

✨ Your brand's voice, perfectly captured: I take the time to understand your voice and message, ensuring every sales page, email, and podcast reflects it with clarity and precision.

✨ Done-for-you service: From copywriting to podcast production, I handle every step — so you can focus on growing your business.

✨Storytelling that converts: I turn ideas into compelling stories that move people to action, whether it's a purchase, a sign-up, or a listen.

Here’s what one of my clients had to say:

“Mary was a delight to work with. She is ✨ detail-oriented ✨ and takes time to learn your voice and brand. She goes above and beyond, and it shows in her work.”
— Rae Mason, The Healthy Move

💡 Copywriting Services

- High-Converting Content: Sales pages, email sequences, landing pages, and brand messaging that boosts conversions.
- Course Materials: PDF workbooks, lesson outlines, and modules that educate and engage.
- Lead Magnets: eBooks, checklists, and workbooks that attract, nurture, and convert leads.
- Affiliate Program Copy: Swipe copy, promotional materials, and affiliate landing pages that drive engagement.

🎧 Podcast Production Services

- Full Production: From upload to show notes, I manage it all.
- Polished Presentations: Every episode reflects a Forbes-style tone to keep your brand polished.
- Episode Distribution: Get your episodes live on Spotify, Apple, and other major platforms.
- Content Promotion: Social media content and email marketing to boost episode visibility.

🚀 Ready to level up your copy and podcast? Let's connect!

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The Battle

Crystal Adair-Benning

Mary Airezelle Carpio

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