Write Word Magic

Word Magic (writewordmagic.com) is where bold ideas turn into bestselling books and high-converting copy, all sprinkled with a touch of crystal-clear magic.

Led by Crystal Adair-Benning, a 4x NYT bestselling ghostwriter and creator of the Quantum Copy Method, this isn’t just about writing—it’s about crafting words that transform, inspire, and convert. I don’t do boring. I take your story, your voice, and your vision, and turn them into books that skyrocket you to expert status, and copy that makes your audience stop, read, and click.

Whether you’re an entrepreneur wanting to solidify your authority, a coach ready to put your life’s lessons into a legacy-building book, or a business owner needing marketing copy that actually converts, I’ve got the secret sauce for you.

At Write Word Magic, I specialize in:
* Ghostwriting: Get your book written by a 4x NYT bestseller who’s ghosted for some of the biggest names out there.
* Book Coaching: Work with a pro to bring your book idea to life in just 90 days.
* Createcation Writing Retreats: Travel the world, unlock your creativity, and write your masterpiece alongside a bestselling ghostwriter.
* Quantum Copy Method: Copywriting that blends sales psychology with human connection, resulting in copy that compels, converts, and captivates.

I also offer:
* Website copy that stops the scroll.
* Email funnels that your audience can’t wait to open.
* Sales pages that sell.

Let’s be honest—you’ve got a story to tell, and the world is waiting for it. But writing can be fcking hard.* That’s where I come in.

I take the guesswork out of writing and give you the tools, strategies, and expert guidance to make your book or copywriting dreams a reality. Whether you need a co-pilot for your writing journey or a total takeover, Write Word Magic is here to make it happen.

Are you ready to turn your words into world-changing magic?

Let’s do this. 💫

4x NYT Bestselling Ghostwriter. Book Coach. Writing Retreat Host. Copywriter.

Archangel Academy Inc

•	Manage an event portfolio in excess of $1.5M annually covering both Canada and the USA
•	Liaise with Talent to organise speaking opportunities
•	Place a strong emphasis on Legacy and Strategic partnerships – created an Event Legacy Fund
•	Contact, build relationships and work with local groups on event scholarships
•	Provide leadership and guidance to a team of over 100 volunteers performing a range of tasks across all events
•	Manage logistical and technical activities on an international basis
•	Source and secure quotes from suppliers, deliver production show bibles, handle all logistics relating to events of varying size and scale, and manage communication with all stakeholders
•	Coordinate the vision, from initial concept through to execution – focus on tribe-building, community-mindedness and inclusion

Event Manager

Made For So Much More - Coaching by Crystal

Life Coaching for people who know they want MORE out of life and desire the tools to help them find their unique path.

Life Coach

Distinct Occasions

I founded and oversaw the development of 4 wedding and event planning offices across 3 continents. Through these offices, I have been responsible for over 1000 weddings and events globally. 

HIGHLIGHTS:
•	Created, built and currently manage a successful Event Planning & Celebrity Wedding business – currently organising and managing over 50 events each year for private and commercial clients – maintain a client portfolio of $2M annually
•	In-depth knowledge of working with Privacy Non-Disclosures for VIP clientele and events
•	Highly skilled and experienced in reviewing and assessing event contracts to establish value, logistics and technical details
•	Developed a B2B network of over 5,000 event professionals both locally and worldwide
•	Have worked with dignitaries, VIPs, government officials – very familiar with ceremonial guidelines
•	Able to quickly assess and respond to emergencies that arise in events, such as utility breakdowns, inclement weather and participant involvement
•	Recruit and manage event staff – direct and motivate each team member to work across various roles as required, and provide hands on support wherever needed
•	Able to manage and deliver events in difficult locations, such as personal residences, blank canvases, private islands and far-ranging destinations
•	Creative inspiration and design for CapitalOne Hackathon events
•	Wedding and Event Business Development Consultant – directly responsible for the successful launch of Lightfoot & Wolfville Vineyard in Nova Scotia
•	Manage multiple concurrent projects, reconcile invoices and billing
•	Design, create and manage tradeshows for Distinct Occasions, Luxury London Bridal Show and Lightfoot & Wolfville Vineyard

Event Manager, Owner & Director

Travel CUTS

HIGHLIGHTS: 
- headed development and implementation of marketing plans for over 15 unique Southwestern Ontario office branches in addition to community outreach initiatives aimed at encouraging students to travel globally. 
- Regional Marketing Manager for TravelCUTS working directly with individual stores to foster growth in the student travel market. Created over 50 community action events including speaking engagements, workshops and promotional giveaways.

Regional Marketing Manager

York University Student Centre

In this position, I wore many hats and successfully directed multiple aspects of events and projects. Some examples include Ontario’s largest Frosh event, Yorkfest , the COCA Regional Conference and the Leadership Development Conference. 

HIGHLIGHTS:
- Concert Promoter with intimate working knowledge of client contracts, riders and request management
- producer of Yorkfest, the largest one-day Frosh Week program across Canada featuring live bands, vendors and food suppliers and a $1 million event portfolio
- technical production services including audio visual, food & beverage and travel planning

Events & Entertainment Manager

Ryerson Students Union

Event Manager (2001-2003 & 2008-2009)

HIGHLIGHTS:
- planning & coordinating Ryerson frosh week programming
- weekly events at the Ryerson campus pub & Oakham House
- working with student leaders to develop student engagement activities
- fundraising and financial support through sponsorships
- creator of Ryerson University Event Risk Management Assessment Tool
- responsible for hosting and garnishing Christopher Plummer & Nelson Mandela with honorary doctorates from Ryerson University
- development and evaluation of ROI for event spending and promotion
- ability to evaluate event objectives and design program expansions with goal of increasing or diversifying revenue growth/potential

Event Coordinator

Ryerson University

I conceived creative event concepts to engage University students, faculty, staff and stakeholders and interfaced with multiple stakeholders to create Frosh week events. Moreover, I oversaw the success of the United Way Campaign and Paint the Town Red (H&S) fundraiser.

Events Coordinator

You'll know me by my pink heart prescription glasses and ink all over my body, but it's my words that will captivate you. The truth is, I've always had this gift with words. My special brand of magic. I can translate dreams into pages of copy that resonate in the hearts and minds of audiences. I've written books, blogs, websites, speeches, emails, and even wedding vows.

Words are my magic. That's why I launched Word Magic Copywriting: to give voice to your dreams, to make stars of my clients by defining in words exactly what they mean to leave behind in this world.

Crystal Adair-Benning

Sanserofin Studio

I’m a book design pro who helps indie authors and non-profits by crafting impactful memoirs, business, and history books.

Book Design + Formatting

Hangar 18 Creative Group Inc.

After leaving commercial printing behind, I worked at this studio for a few months. The work included design implementation, formatting, typesetting and print production on menus, packaging, brochures, catalogues, programs, and newsletters. I prefer the solitude of working in my home studio.

Production Designer

RR Donnelley

When I worked here it was a family-owned business called Benwell-Atkins. I was a part of commercial printing history in Vancouver. B-A was the first commercial printer in Vancouver to embrace “desktop publishing” and digital print technology. The Vancouver RRD Donnelley printing plant closed some years ago.

Print Production Artist, Preflight Operator

𝗛𝗲𝗹𝗽𝗶𝗻𝗴 𝗜𝗻𝗱𝗶𝗲 𝗔𝘂𝘁𝗵𝗼𝗿𝘀 𝗖𝗿𝗲𝗮𝘁𝗲 𝗕𝗼𝗼𝗸𝘀 𝗧𝗵𝗮𝘁 𝗜𝗻𝘀𝗽𝗶𝗿𝗲 𝗮𝗻𝗱 𝗥𝗲𝘀𝗼𝗻𝗮𝘁𝗲

I’ve loved books my entire life and am drawn to all types of stories and information. I love how words and visuals can transport, educate, and connect us. 

Over a 40-year career, I’ve honed my craft in printing, design, and book production, helping authors and organizations transform their ideas into beautifully designed books. 

It’s not just about design for me. It’s about empowering independent authors because I know firsthand how daunting the self-publishing journey can feel. 

That’s why I strive to be more than a designer — I’m your partner. 

I walk alongside you, combining my technical expertise and creative vision to ensure your book not only reflects your hard work but resonates with your readers. 

𝗪𝗵𝗼 𝗜 𝗪𝗼𝗿𝗸 𝗪𝗶𝘁𝗵

Business Book Authors: You’ve written to inspire and educate; let’s create a design that enhances your authority and impact.

Memoirists: Your personal story is meaningful. I’ll help you frame it with a design that honours your journey. 

Non-Profits & Historical Societies: The story of your community matters. Together, we’ll create books that beautifully preserve these legacies.

𝗛𝗼𝘄 𝗜 𝗖𝗮𝗻 𝗛𝗲𝗹𝗽

From the first pencil sketch to the final proof, I’m here to bring your vision to life. 

𝗠𝘆 𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀

Custom Book Covers: A standout design that captures the essence of your work. 

Interior Layout & Typesetting: Clean, engaging layouts that elevate the reading experience.

Marketing Materials: Bookmarks and launch graphics that ensure your book gets noticed.


𝗘𝘃𝗲𝗿𝘆 𝗮𝘂𝘁𝗵𝗼𝗿 𝗱𝗲𝘀𝗲𝗿𝘃𝗲𝘀 𝘁𝗼 𝗳𝗲𝗲𝗹 𝗽𝗿𝗼𝘂𝗱 𝗼𝗳 𝘁𝗵𝗲𝗶𝗿 𝗯𝗼𝗼𝗸. 

That’s why I take pride in delivering designs that reflect your story and make your book an experience readers will treasure.

Are you ready to bring your vision to life? Let’s create a book your readers will love.

📅 Book a free 20-minute Author Chat: https://calendly.com/sanserofin/20-min-free-consult

Toni Serofin

I cleared out the apartment in six days.


Most of my mother’s belongings went on FB Marketplace.
The rest, I donated.

She’s still with us — just not going back to the home she lived in for the last four years.

It’s sad to realize my mother never really settled into her assisted living community.

And even though I’d already downsized her from a three-bedroom house to a one-bedroom apartment, last week was still emotionally brutal.

I had to decide what to do with every item, from cutlery to face cream.

My brother took the items he could use, and I brought home what little I could fit in my suitcase.
By the end of the week, what Mom still owned was packed into three suitcases.

The realization that almost everything was gone nearly broke me.

Until I found her old cookbook with the sauce-splattered recipe for barbecue ribs — a lifetime of family dinners in one stained page.

I wish I’d brought it back with me, but at the time, it hurt too much to consider.

Helping Mom close this chapter reminded me that our lives are made up of both hard and beautiful moments, and the artifacts attached to them.

Even when everything is changing too fast, we have our memories.

Have a beautiful weekend, friends.


📸 The Purity Cook Book was a staple in Canadian kitchens in the 1950s-1970s. I even have my own copy!

Book Designer | Helping Niche Indie Authors Craft Impactful Memoirs, Business, and Personal Development Books | 18 Years of Creating Professional Covers and Interior Layouts

There was no money in it for me.


Because he planned to format the book himself.

So why did I give him 40 minutes and a pile of free advice?

Because the project was fantastic — and because I’ve been helped countless times by people who didn’t owe me a thing.

Generosity in this industry isn’t a financial loss.

It’s how we keep good books and their authors moving forward.

Happy Friday!
:
:

👋 Hello, I’m Toni. I help niche indie authors craft impactful memoirs, business, and personal growth books. 

👟 Follow me for bookish content and the occasional brain dump.

The self-serve pumps at the gas station weren’t working. 
So I had to go inside.

Which I didn’t mind at all…
Because there was an actual person behind the counter.

We made eye contact and exchanged a few words while I paid.
It took about 20 seconds longer than paying at the pump.

That day, I was reminded how much I enjoy interacting with other humans.

It’s one of my favourite parts of being a book designer.

Client conversations unrelated to the project.
The getting-to-know-you chats.
Sharing that I’ll be late with a proof because I need to attend to something for my mother, sparking the client to share something about their mom.

The connections I make with authors are the whipped cream on my book design pie. 🥧 

What’s your favourite thing that you’ve ever learned about one of your clients?

PS. If you’re the kind of author who values collaboration, conversation, and a real working relationship, my door is always open.


👋 Hello, I’m Toni. I help niche indie authors craft impactful memoirs, business, and personal growth books.

👟 Follow me for book design wisdom and personal anecdotes.

Consistency isn’t glamorous. 


Every post‑menopausal woman who’s embraced a renewed approach to eating and exercise for her health and confidence understands this. ✋ 

The same can be said for being consistent with posting and commenting on LinkedIn. 

Especially for freelancers…

Using this platform requires you to do the work. 

I know you have it in you—or you wouldn’t have chosen to freelance.
:
:

👋 Hello, I’m Toni. I help niche indie authors craft impactful memoirs, business, and personal growth books.

👟 Follow me for freelancing wisdom and book design tips. 

📸 This sweet almost-blind dog belongs to a friend. I like that she’s about the same age as me in dog-years.

Users of a popular graphic design app often complain about the price.
We chalk it up to the price of doing business.


The company is having a Cyber Monday sale for new subscribers.

Even though I’m a current user, I gave it a shot.
Naturally, I was told I didn’t qualify.

I don’t like to take *no* for an answer when dealing with mega-rich corporations.

So I pushed back, stating that I’ve been using CC apps for 30+ years and asked the agent if they could do something for a long-time customer.

It worked. I was given a substantial discount on my monthly fee. 🎉 

Never be afraid to ask for what you want. 😁 

What corporate dragon have you gone toe-to-toe with lately and came out a winner? 🐉

Worried about the cost of your book design? 
That’s normal.

But you’re focusing on the wrong thing.


Price 𝘪𝘴 important, but it shouldn’t be the main concern. 
What really matters is finding a designer who can bring your vision to life, 𝘢𝘯𝘥 someone you’ll enjoy working with.

Here’s how to make your decision easier:

✔️ Ask people you trust—published authors, editors, and book coaches.

✔️ Review portfolios carefully. Look at finished books, not just mock-ups.

✔️ Have a few short calls to get a feel for their communication style.

✔️ Know your rough budget. This helps designers give realistic guidance.
 
✔️ Thank all the candidates once you’ve made your choice.

Choosing someone just because they’re the cheapest is how authors end up with regrets or books that don’t look like the ones they admire.

So, tell me…

How did you find a book designer who was the right fit—or, if you’re still searching, what’s been the hardest part of the process?


👋 Hello, I’m Toni. I help niche indie authors craft impactful memoirs, business, and personal growth books.

🤔 Ready to start your book design? Let’s schedule a call.

How to check a sample book layout from your book designer


First — don’t print the whole file.
Unless you enjoy burning through pricy ink cartridges. 

Instead:

1. Ask the designer for a PDF with the pages framed in a thin black border or with crop marks. Most designers do this, but ask anyway.

2. Choose 4–6 pages that show a range of elements — body text, graphics, pull-quotes, and chapter starts. Print at 100%.

3. Look for these things, specifically:
    - Font size/legibility for body text and heads/subheads.
    - How the white space feels — are margins spacious or cramped?
    - Line breaks, widows/orphans, and awkward hyphenation.
    - Does the chapter-start feel inviting?

4. Give your designer feedback on those pages. They’ll use it to finish the rest of the layout.

5. After your book is fully formatted and before you publish: Order an 𝘢𝘶𝘵𝘩𝘰𝘳'𝘴 𝘩𝘢𝘳𝘥 𝘤𝘰𝘱𝘺 𝘱𝘳𝘰𝘰𝘧. Go through it with a fine-tooth comb—the big fixes should have already been done, but tiny things hide on screens.

What to look for while reviewing:
- Does the table of contents list the chapters on the correct pages? 
- Are headers and page numbers consistent, or are any missing? 
- Did any text get left orphaned or widowed*?

What’s the first thing your eye goes to in a printed page? 🤔
:
:

👋 Hello, I’m Toni. I help niche indie authors craft impactful memoirs, business, and personal growth books.

👟 Follow me for book design wisdom and tips.

*Definition: Widows and orphans are single lines of text from a paragraph that dangle at either the beginning or end of a block of text, or form a very short final line at the end of a paragraph.

Most experts wait too long to write their business book.


They think they need more experience.
More clarity.
More time.

In reality, the book is often what creates the next level of authority.

If a business book is part of your 2026 growth vision, it can:

→ Set you apart in a crowded field
→ Open doors to audiences you haven’t reached yet
→ Turn your lived experience into lasting professional leverage
→ Be a legitimate business expense when done properly

A business book is not a personal passion project.
The authors who succeed treat it like a strategic asset.

Planning to scale in 2026?
Start thinking like an author now.

Have you ever thought about what kind of business book you might write?


👋 Hello, I’m Toni. I help niche indie authors craft impactful memoirs, business, and personal growth books.

🤔 Ready to start thinking about your book design? Let’s schedule a call.

taplio

The Battle

Crystal Adair-Benning

Toni Serofin

Followers

Posts

Engagements

Likes

Performance ScoreToni Serofin's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Crystal Adair-Benning

Toni Serofin

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Toni Serofin's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreToni Serofin's LinkedIn Performance