Crystal Nikosey

RISE: Research & Insight Based Strategic Enablement

Advisor

Sales v̴s̴  and Enablement, The Podcast

Co-Host

Sales Enablement Society

Member

The Sales Collective

Vice President, Sales Transformation

WiSE - Women in Sales Enablement

Phoenix Chapter Lead

UserZoom

Director, Global Revenue Enablement

Second Nature

Customer Enablement Lead

Trust Enablement

Contributor to one of the 20 Best Sales Podcasts for 2021 named by Vendor Neutral.

Focused on helping sales enablement and revenue enablement practitioners and leaders succeed for themselves, the businesses they work for, and the profession overall.

Trustee

Cloud Academy, Inc.

Sales Enablement Manager

Tribyl, Inc.

Tribyl (pronounced tribal) is the industry’s first Digital Value Selling™ Platform.

Enterprises are learning that qualifying and closing deals over Zoom is here to stay for the foreseeable future. And that ‘value selling’ is no longer an optional buzzword in this economy.

Tectonic shifts define winners and losers. Driving Digital Value Selling™ is a career-defining move for CROs. Learn more about the 5 capabilities required for Digital Value Selling in the linked article.

Director, Customer Enablement

Crystal has been driving measurable impact in revenue enablement since 2012, designing data-backed programs that optimize sales team performance. 

Certified in Objective Management Group’s (OMG) sales competency-driven assessments, she combines a rigorous approach to sales processes across BDR, SDR, and AE roles to deliver consistent, scalable growth. 

Her expertise in improving key sales metrics—focusing on behaviors, process efficiency, and skill development—has directly contributed to increased deal velocity, win rates, and overall team productivity.

**Crystal’s Certifications and Expertise:**

- MEDDPICC Certified: Driving predictable revenue growth through disciplined sales process management

- Cross-Functional Optimization: Aligning goals across departments for measurable impact on sales outcomes

- Sales Training: Programs designed with a direct tie to business KPIs

- OMG Certified: Expertise in competency-based assessments to pinpoint growth opportunities

- GTM Strategy Development: Building go-to-market plans that deliver quantifiable results

- Change Management Leadership: Leading organizational shifts with a focus on data and results

- Motivational Styles: Leveraging intrinsic, extrinsic, and altruistic motivators to improve team performance

- Coaching/Leadership: "Coach the Coaches" approach to ensure sustained improvement across sales teams.

- AI: Intermediate proficiency, with a focus on applying AI for process improvement and predictive analytics

Senior Director, Sales Transformation

Sana Commerce

Leading the Sales Enablement strategy for the global sales team at Sana Commerce

Global Head of Sales Enablement

Frontify

Global Director of Revenue Enablement

Socialbakers (Now Emplifi)

Director Global Sales Enablement

Global Head of Presales and Consulting

Senior Professional Services Consultant

Rock Content

Enterprise Customer Success Manager

Pepa Digital Consultancy

Digital Marketing Consultant and Strategist

Plan B Comunicação Online

Senior Digital Strategist

Newcastle University Business School

Research Assistant, Project Manager, Co-Lecturer

With over 15 years of work experience in marketing, customer relationship management, and sales enablement, my mission as a sales and tech leader is to help people be successful in their roles. 

I have a proven track record of building sales/revenue enablement departments from the ground up, developing sales academies, coaching programmes, onboarding programmes and the management of LMS, CMS and enablement tools. Working in B2B SaaS developing the impact framework for enablement, ensuring impact is measurable and delivers revenue results for global teams. Designing and implementing playbooks alongside qualification and sales methodologies to ensure that all commercial roles have the right sales toolkits to shorten sales cycles, improve sales velocity and reach quota achievement for BDRs, AEs and CSMs.

As the Global Director of Revenue Enablement at Frontify, I oversaw the strategy, execution, and optimization of all revenue-enablement activities, from skills assessment, to curriculum development, onboarding programmes and the implementation of sales methodologies. I worked closely with the sales, marketing, and customer success teams, as well as external partners and stakeholders, to provide our teams with the tools, resources, and training they need to achieve their goals and deliver value to our clients. 


I hold a Master of Science degree in Innovation, Creativity and Entrepreneurship Management from Newcastle University, a Professional Diploma in Digital Marketing from The Institute of Direct and Digital Marketing, and an AltMBA from Seth Godin's altMBA program. I am fluent in Portuguese and English, and have an intermediate level in Spanish.

I have lived and worked in 7 different countries, including Canada, Brazil and various countries in Europe and Middle East.  I am a lifelong learner who constantly seeks new challenges and opportunities to grow and develop my skills and knowledge. I am driven by a mission to empower and enable others to succeed and grow in their professional careers.

Danielly Netto M.Sc.

taplio

The Battle

Crystal Nikosey

Danielly Netto M.Sc.

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