Crystal Nikosey

RISE: Research & Insight Based Strategic Enablement

Advisor

Sales v̴s̴  and Enablement, The Podcast

Co-Host

Sales Enablement Society

Member

The Sales Collective

Vice President, Sales Transformation

WiSE - Women in Sales Enablement

Phoenix Chapter Lead

UserZoom

Director, Global Revenue Enablement

Second Nature

Customer Enablement Lead

Trust Enablement

Contributor to one of the 20 Best Sales Podcasts for 2021 named by Vendor Neutral.

Focused on helping sales enablement and revenue enablement practitioners and leaders succeed for themselves, the businesses they work for, and the profession overall.

Trustee

Cloud Academy, Inc.

Sales Enablement Manager

Tribyl, Inc.

Tribyl (pronounced tribal) is the industry’s first Digital Value Selling™ Platform.

Enterprises are learning that qualifying and closing deals over Zoom is here to stay for the foreseeable future. And that ‘value selling’ is no longer an optional buzzword in this economy.

Tectonic shifts define winners and losers. Driving Digital Value Selling™ is a career-defining move for CROs. Learn more about the 5 capabilities required for Digital Value Selling in the linked article.

Director, Customer Enablement

Crystal has been driving measurable impact in revenue enablement since 2012, designing data-backed programs that optimize sales team performance. 

Certified in Objective Management Group’s (OMG) sales competency-driven assessments, she combines a rigorous approach to sales processes across BDR, SDR, and AE roles to deliver consistent, scalable growth. 

Her expertise in improving key sales metrics—focusing on behaviors, process efficiency, and skill development—has directly contributed to increased deal velocity, win rates, and overall team productivity.

**Crystal’s Certifications and Expertise:**

- MEDDPICC Certified: Driving predictable revenue growth through disciplined sales process management

- Cross-Functional Optimization: Aligning goals across departments for measurable impact on sales outcomes

- Sales Training: Programs designed with a direct tie to business KPIs

- OMG Certified: Expertise in competency-based assessments to pinpoint growth opportunities

- GTM Strategy Development: Building go-to-market plans that deliver quantifiable results

- Change Management Leadership: Leading organizational shifts with a focus on data and results

- Motivational Styles: Leveraging intrinsic, extrinsic, and altruistic motivators to improve team performance

- Coaching/Leadership: "Coach the Coaches" approach to ensure sustained improvement across sales teams.

- AI: Intermediate proficiency, with a focus on applying AI for process improvement and predictive analytics

Senior Director, Sales Transformation

Partnerships

wejo

Helping organisations recognise the true potential of connected vehicle data; boosting revenue, improving efficiencies and turbocharging partner engagement:
I own and oversee all strategic alliance partnerships, working with internal and partner executive teams to identify investment, product development and GTM opportunities. My role requires extensive senior influence across Product, Tech and Commercial teams, prioritising revenue and return on investment

Director Global Alliances

McCurrach

Equipping, enabling and empowering a dynamic field sales team to sell even more:
I designed & executed the capability strategy for Pepsico’s retail field sales teams. The role spanned three retailer channels, Convenience, Multiples, Out of Home, and involved stakeholder management at Exec level. Core to this role was overall Sales Enablement responsibility for over 20 sales managers and their teams

Field Sales Director - PepsiCo

Taking full commercial responsibility for a £mm contract, 10 direct reports and a 220-strong team:
Maintaining an RoI of £2+ through data driven sales leadership

Account Director - Unilever

Working closely with an exceptionally innovative brand team across Knorr & Colman's; a first in market approach - we designed, built and continually grew a Nationwide Flavour Amabassador team from scratch, providing meal inspiration at point of purchase in store.  

Retailer feedback was exceptional, with many shoppers specifically citing their choice of product based on our presence & availability

Client Services Manager - Unilever

Working closely with Nestlé sales & marketing team to deliver in store execution across core confectionary lines

Sales Manager - Nestlé

Operations Manager

Pareto Law

A full sales cycle role, involving strong interpersonal skills, the ability to influence and persuade, working to strict targets both as part of a team and individually. Responsibilities:
Prospecting - sourcing new business opportunities, through strategic lead generation and cold calling
Client Management - maintaining strong relationships with each account, developed  through individually tailored recruitment solutions

Business Development Executive

Careers Wales West

Employer Liaison Advisor

Marketing & Recruitment			Chengdu University

Design and implementation of recruitment campaigns for foreign students 
Main point of contact for all foreign educational establishments

Chengdu University

Chongqing International Foreign Language School

A key part of the school PR strategy; promoting English education in an international foreign language school
Designing and delivering English language lessons to students aged 14 - 16

English Teacher

Libra Holidays

Strong focus on sales from first greeting; promotion of holiday add-ons from arrival to departure.  
Planning and delivering informative presentations for guests

Overseas Representative

I love the buzz of increasing revenue, seeking innovative ways of working and leading highly engaged teams. I am all about helping businesses grow! 

Whilst my career history spans many disciplines & org structures, my passion & purpose remain; empowering people to realise their true potential for positive outcomes.

I have worked with the largest corporations and experienced the epic highs and troubling lows of a start up experience. I have led teams in their hundreds and worked as a senior level individual contributor; achieving personal and professional growth across every role. 

Proud to have partnered with:

💻 MICROSOFT 

💳 VISA

📈 PALANTIR

🧴 UNILEVER 

🥤 PEPSICO

🍫 NESTLÉ


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