Crystal Nikosey

RISE: Research & Insight Based Strategic Enablement

Advisor

Sales v̴s̴  and Enablement, The Podcast

Co-Host

Sales Enablement Society

Member

The Sales Collective

Vice President, Sales Transformation

WiSE - Women in Sales Enablement

Phoenix Chapter Lead

UserZoom

Director, Global Revenue Enablement

Second Nature

Customer Enablement Lead

Trust Enablement

Contributor to one of the 20 Best Sales Podcasts for 2021 named by Vendor Neutral.

Focused on helping sales enablement and revenue enablement practitioners and leaders succeed for themselves, the businesses they work for, and the profession overall.

Trustee

Cloud Academy, Inc.

Sales Enablement Manager

Tribyl, Inc.

Tribyl (pronounced tribal) is the industry’s first Digital Value Selling™ Platform.

Enterprises are learning that qualifying and closing deals over Zoom is here to stay for the foreseeable future. And that ‘value selling’ is no longer an optional buzzword in this economy.

Tectonic shifts define winners and losers. Driving Digital Value Selling™ is a career-defining move for CROs. Learn more about the 5 capabilities required for Digital Value Selling in the linked article.

Director, Customer Enablement

Crystal has been driving measurable impact in revenue enablement since 2012, designing data-backed programs that optimize sales team performance. 

Certified in Objective Management Group’s (OMG) sales competency-driven assessments, she combines a rigorous approach to sales processes across BDR, SDR, and AE roles to deliver consistent, scalable growth. 

Her expertise in improving key sales metrics—focusing on behaviors, process efficiency, and skill development—has directly contributed to increased deal velocity, win rates, and overall team productivity.

**Crystal’s Certifications and Expertise:**

- MEDDPICC Certified: Driving predictable revenue growth through disciplined sales process management

- Cross-Functional Optimization: Aligning goals across departments for measurable impact on sales outcomes

- Sales Training: Programs designed with a direct tie to business KPIs

- OMG Certified: Expertise in competency-based assessments to pinpoint growth opportunities

- GTM Strategy Development: Building go-to-market plans that deliver quantifiable results

- Change Management Leadership: Leading organizational shifts with a focus on data and results

- Motivational Styles: Leveraging intrinsic, extrinsic, and altruistic motivators to improve team performance

- Coaching/Leadership: "Coach the Coaches" approach to ensure sustained improvement across sales teams.

- AI: Intermediate proficiency, with a focus on applying AI for process improvement and predictive analytics

Senior Director, Sales Transformation

Agorapulse

As Revenue Enablement leader, I am responsible for designing, implementing, and refining programs that empower all Go-To-Market (GTM) teams-Pre-Sales, Sales, and Marketing—to meet and exceed revenue targets.

In this role, I drive measurable improvements in onboarding, ever-boarding, pipeline creation, and skill development. Overall enablement effectiveness, and ensuring alignment with the revenue strategy

Head of Revenue Enablement 

Reduced New Hire Ramp Time:

Designed and launched a streamlined onboarding program, improving rep productivity within the first 90 days
Built a Comprehensive Training Framework:

Implemented ongoing sales training calendar with modules on product knowledge, selling skills, and tool adoption, driving an improvement in rep performance metrics.


Improved Sales Tools Adoption:

Partnered with Rev-Ops to impotent and optimize CRM and enablement tool usage, increasing adoption rates and improving pipeline visibility 

Collaborated Across Teams for Alignment:

Strengthened alignment with Marketing and Product teams to ensure training, messaging, and tools directly supported revenue goals and seller needs 

Gained Stakeholder Buy-In:

Successfully built trust and credibility with senior sales leadership and cross-functional teams, positioning enablement as a key driver of sales success.

Head of Sales Enablement

In 2020 I was promoted to senior director of sales as we now added the SDR function for growth and upgraded tools and processes moving from multiple tech stack to sales CRM with the implementation of Hubspot. Our team grew again in 2021 and we increased sales by a further 37% YoY by the end of 2022 and again increasing the average deal size by 50% 

2023 we started the outbound sales motions, further developing our Org, formalising sales enablement as a function and developing the right talent for them next phase of growth.

Senior Director of Sales

In 2017 my responsibilities expanded beyond running the sales process with myself and one other team member and over the next three years we grew from a small team of two to 5+ reps. We grew sales contribution by over 30% YoY and increased deal sizes by 120% in these three years. At the end of 2020 we started to formalise the sales process and prepare for scale by adding our first SDR to the team. We now had sales presence across the globe and the team tripled in size and impact

Sales Director

The first account executive at Agorapulse I was set the objective to create the first version of an inbound sales process and take over from founder led sales. During my first year at Agorapulse, we increased inbound sales conversion rates by 50% and established the first foundation for inbound selling. In 2017, we added a second rep to the team and the journey of selling began.

Account Executive

Jon Loomer Digital

Community Manager

Virtual Office Worx

CEO & Founder

Team BDS

Social Media Manager

Order of St Lazarus - Ireland

Company Secretary

Irish Executives Summit

Provided Virtual Admin Services and On-Site Event Co-ordination

Event Co-Ordinator

Canada Life

Personal Assistant to Sales Director

Finavera Renewables Inc.

Office Manager / Personal Assistant

Eventive Limited

Executive Event Co-ordinator

Killiney Travel Centre Limited

Sales Representative/Office Administrator

Sales Leader | Agorapulse

Thank you for connecting.

I’m based in Galway, Ireland, where I lead Sales Enablement at Agorapulse. My mission is to empower our sales professionals with the resources, tools, and guidance they need to succeed, both professionally and personally.

Currently, I am focused on building a robust enablement function at Agorapulse, providing our sales teams with the strategic support, training, and coaching necessary to consistently perform at their best.

In addition to my enablement expertise, I am a certified life coach with NLP specialization, offering tailored coaching in burnout prevention, mindset empowerment, and personal growth for sales professionals.

If you’re interested in exploring coaching opportunities, feel free to send me a direct message, or simply follow my content for insights and best practices in sales enablement and personal development.

Thank you for connecting—I look forward to engaging 

Jenny Brennan

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The Battle

Crystal Nikosey

Jenny Brennan

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