Crystal Nikosey

RISE: Research & Insight Based Strategic Enablement

Advisor

Sales v̴s̴  and Enablement, The Podcast

Co-Host

Sales Enablement Society

Member

The Sales Collective

Vice President, Sales Transformation

WiSE - Women in Sales Enablement

Phoenix Chapter Lead

UserZoom

Director, Global Revenue Enablement

Second Nature

Customer Enablement Lead

Trust Enablement

Contributor to one of the 20 Best Sales Podcasts for 2021 named by Vendor Neutral.

Focused on helping sales enablement and revenue enablement practitioners and leaders succeed for themselves, the businesses they work for, and the profession overall.

Trustee

Cloud Academy, Inc.

Sales Enablement Manager

Tribyl, Inc.

Tribyl (pronounced tribal) is the industry’s first Digital Value Selling™ Platform.

Enterprises are learning that qualifying and closing deals over Zoom is here to stay for the foreseeable future. And that ‘value selling’ is no longer an optional buzzword in this economy.

Tectonic shifts define winners and losers. Driving Digital Value Selling™ is a career-defining move for CROs. Learn more about the 5 capabilities required for Digital Value Selling in the linked article.

Director, Customer Enablement

Crystal has been driving measurable impact in revenue enablement since 2012, designing data-backed programs that optimize sales team performance. 

Certified in Objective Management Group’s (OMG) sales competency-driven assessments, she combines a rigorous approach to sales processes across BDR, SDR, and AE roles to deliver consistent, scalable growth. 

Her expertise in improving key sales metrics—focusing on behaviors, process efficiency, and skill development—has directly contributed to increased deal velocity, win rates, and overall team productivity.

**Crystal’s Certifications and Expertise:**

- MEDDPICC Certified: Driving predictable revenue growth through disciplined sales process management

- Cross-Functional Optimization: Aligning goals across departments for measurable impact on sales outcomes

- Sales Training: Programs designed with a direct tie to business KPIs

- OMG Certified: Expertise in competency-based assessments to pinpoint growth opportunities

- GTM Strategy Development: Building go-to-market plans that deliver quantifiable results

- Change Management Leadership: Leading organizational shifts with a focus on data and results

- Motivational Styles: Leveraging intrinsic, extrinsic, and altruistic motivators to improve team performance

- Coaching/Leadership: "Coach the Coaches" approach to ensure sustained improvement across sales teams.

- AI: Intermediate proficiency, with a focus on applying AI for process improvement and predictive analytics

Senior Director, Sales Transformation

> Successful in providing a positive candidate experience through the full cycle recruitment experience. > > Developed and led the North America Sales Diversity, Equity and Inclusion recruiting strategy
implementation.
> Successful in helping the Sales team revenue from $80M to $120M by hiring/onboarding top sales talent.
> Lead project management of the Employee Success Experience, a tool used to improve talent acquisition
efforts by amplifying stories/experiences of newly hired employees.
> Serve as the main point of contact and trusted talent partner for Hiring Managers to help identify priority
searches and fill key open positions.
> Build out candidate pipeline for current and future requisitions.
> Partner with internal stakeholders to build out recruitment strategy and standard operating procedures.

Talent Partner

UserTesting

> Responsible for full cycle recruitment from sourcing, screening to negotiation offers and close in North
America and APAC.
> Lead initial consultations with Hiring Managers on requisition definition and sourcing strategies.
> Develop expertise in understanding the client’s business operations and staffing needs.
> Build strong relationships and rapport with Hiring Managers as main point of contact and trusted talent
partner.
> Partner with internal stakeholders to determine priority searches/open positions.
> Update database to maintain detailed records of correspondence/actions with internal stakeholder and
candidate.

Siemens Mobility Inc. 

> Worked with external stakeholders to recruit qualified talent and onboard (i.e. led new hire orientation,
background checks, etc.) over 400 new hires over a period of 3 years.
> Managed a team of 3 talent coordinators (in Costa Rica).
> Created employee documents in the Spanish language for the Hispanic population of the business.
> Developed an onboarding manual guide for contract workers becoming permanent employees.
> Assisted Human Resources Business Partners with training and development programs along with
certification completion of new policies. 
> Provided analytical support and subject matter expertise on employee relations matters.
> Responsible for providing accurate Drug and Alcohol Testing Program and I-9 reporting as well as audit
reports for both projects within deadline parameters.
> Represented Siemens at various chamber and community related events that advanced the company's DEI goals, including job fairs and career development workshops at local colleges and universities.
> Provided professional development plans to employees to help improve their career path and growth.
> Assist with employee investigations on issues or complaints presented to HR.
> Collaborated with other departments in managing projects and streamlining processes.

Recruiter/HR Coordinator

StudentsFirst

> Manage daily schedule, coordinate meetings and briefing materials for senior staff.
> Serve as liaison for the VP of Legislative Affairs to legislative staff, legislators and key stakeholders across the
country.
> Prepare all expense reimbursements through Concur, in a timely manner.
> Serve as project manager for all state electoral contributions to ensure a smooth transaction.
> Draft confidential correspondence for VP of Legislative Affairs to legislators and legislative staff.
> Other administrative projects as needed.

Executive Assistant

California Dental Association

> Assist dentists with membership questions, resources,provide them with advocacy and practice support to keep them compliant with state regulations.

Member Services Representative

Dr. Steven A. Dugoni

> Booked appointments, assisted the doctor with all administrative duties. Assisted in the marketing aspect of the business and patient relations.

Office Administrator

Dr. Linda K. Miyatake

> Assisted with all administrative duties, set up appoinments, verified insurance benefits, run reports and marketing.

Office Administrator/Patient Coordinator

Administrative Professional with over 7 years of progressive experience in Human Resources, Project Management and Administration within government/civilian agencies. Strengths include excellent interpersonal skills, communication, and problem solving; ability to multi-task, work independently or with a team, and meet deadlines while maintaining high standards for accuracy. Proficient at creating and maintaining records, files, and communications systems, handling confidential matters and proprietary information on various levels, and ensuring compliance with policy and procedures. Experienced in dealing with employee relations, recruiting and new hire onboarding. Skilled at proactively engaging and establishing community-based relationships that leverage awareness. Proven results in managing and implementing logistics for a wide range of projects. Fluent in the Spanish language and experience in communicating with Spanish-speaking stakeholders. Organized, team player, and ready to take on new tasks and challenges. Experienced in working with various recruiting tools such as Peoplefluent, Taleo and Avature, Workable, and Greenhouse.

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Crystal Nikosey

Lisette Castillo

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