Cynthia H.

Sales Leader @ Simera | Building High-Performing Teams

I’m a sales leader who thrives in the trenches with my team. Building and leading high-performing SDR & BDR teams isn’t just my job, it’s my calling.

I love business development, and I’m a true hunter. Many times in my career, I wasn’t always the leader I needed to be. Through mistakes and hard lessons, I learned that real leadership means meeting people where they are and helping them grow. That perspective now shapes how I build, coach, and develop teams. I’ve also learned that growth sometimes means walking away from environments that no longer align with your values.

Originally from Honduras, I broke into tech sales during the pandemic and later moved to Miami. Since May 2022, I’ve been sharing my sales journey and lessons here on LinkedIn, a decision that’s connected me with an incredible community.

Outside of work, I enjoy exploring new cities and great food.

If you want to talk GTM strategy, outbound team building, business development, cold calling, social selling, or content creation, I’m your person.

My DMs are open. Let’s connect.

Brand Ambassador and GTM Community Founding Member

Member at Rev Genius

When I started my career as an SDR back in 2020.
 I’d cold call all day…
 and wonder why I kept getting brushed off.

Turns out ...
 the problem wasn’t the leads.
It was me.
 More specifically, how I was opening calls.

If I got those calls today,
 I’d probably hang up on myself.

They were:
Rambling
Feature-heavy
All about us
Zero reason to stay on the line

Now I know better.
Growth is being able to cringe at old calls.
 That’s how you know you’re improving.

So if your calls are getting shut down right now:
 
Don’t quit cold calling.

Fix your opener.
 
Tighten your message.

And keep dialing. 📞

Revenue & Outbound Sales Leader | SDR / BDR Team Builder | Healthcare

2025 was… a lot.

Built pipeline.
 Led sales teams.
 Planned a wedding 💍(got married and now church wedding is next week)
 Moved to Miami 🌴
 Dealt with immigration lawyers, paperwork, timelines, stress, repeat.
 Worked. Worked some more.
 Pretended I was “fine” (classic).

I did way too much in 2025.

So here’s my 2026 resolution ⬇️
Work Smarter, not Harder. And when I say this, it's quality over quantity
 But do it more consistently.


Sales taught me this the hard way:
Busy ≠ effective.
 More activity ≠ better results.
Discipline beats chaos every time.

Same applies to life.
Fewer priorities.
 Cleaner execution.
 Better boundaries.
 More margin.

Still ambitious.
 Still hungry.
 Just smarter this time.
Here I come.....

Everyone wants more.

More money.
 More title.
 More recognition.

But very few people focus on what really matters to earn more.

That’s why I don’t sell courses or books.

I run a team and stay in the trenches — on purpose.

 I keep my skills sharp.
 I test what works.
 I see what doesn’t.

So when I consult, you’re not getting advice from someone who used to sell or lives off past wins, and I can charge a higher fee because of that.

You’re getting real-time execution.
 Current objections.
 Proven plays.

Longevity doesn’t earn raises.
 Skill does.
 Execution does.
 Growth does.

Money doesn’t follow desire.
 It follows value.

Experience fades.
 Execution keeps you relevant.

It's that time of the year December 35th, my calendar is a mess... my inbox is a mess... and I am just trying to survive 😅

This year didn’t teach me how to work harder.
 It taught me how to lead better.

My focus for 2026:
 Work smarter. Quality over quantity.
Not to do less...
 but to stop putting out fires and start building something that scales.

A few real lessons I’m carrying forward:
• Delegation is leadership, not risk.
 Doing everything myself doesn’t create speed; it creates a bottleneck.

• Trust the team.
 I learned the hard way that holding on too tightly limits growth.
 
• Leadership isn’t control. It’s enablement.
 My role isn’t to be the hero.
 It’s to build systems, coach people, and let them win.

What I want to get better at in 2026:
→ Thinking proactively instead of reactively
 → Coaching instead of fixing
 → Building teams that don’t rely on one person
 → Being intentional about the team and about what I want

The biggest shift?

My success isn’t measured by how much I do.
 It’s measured by how well the team performs without me.

That’s the standard I’m taking into 2026. This is not the Norm...

Jared Robin ⏭

Helping Founders & GTM Leaders Go-to-Market Collaboratively | Founder of RevGenius community of 40k+ GTM leaders | Startup Advisor | “The most important thing you can do in sales and life is be a homie” - Bloomberg

The loudest don't win. The most resonant do.

I help founders turn audiences into movements - not through marketing noise, but through authentic connection that compounds.

I've built this playbook firsthand:
- Grew RevGenius from 0 to 55,000 members and 7-figure revenue in 3 years
- Scaled multiple startups from zero to 7 figures, including 2 exits
- Now advising 12+ SaaS startups on audience-led growth

Here's what I've learned: The companies that create new categories don't compete for attention - they create their own gravity. They build audiences that become movements. That's The Resonance.

I work with founders and GTM leaders to:
- Clarify their POV so it cuts through the noise
- Build audiences and communities that compound over time
- Create category-defining movements, not just marketing campaigns

If you're ready to build through resonance instead of noise, let's connect.

Writer

Launched a newsletter helping Founders, Fractionals and GTM Leaders go-to-market collaboratively.

Best cold(ish) message I received this year. And the quickest I've ever been closed. From a 14 year old.

Adam Jay is raising a superstar. But just as important, this shows the power of communty and network.

He didn't just reach out to people cold.

He asked for dad's phone and sent messages from his own to those people in it.

I've never met him. 

But I trusted him implicitly because of the relationship I've built with his dad, one of the best humans I know.

I believe he hit his goal in a day too.

I'll let you translate that lesson to B2B sales. :)

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I help founders create markets, not fight for them 🏴‍☠️

Brought a puppy to my sales call today.

Best sales hack I've found in 2026.

(Not my puppy. Offered to Venmo for her the second she hit my lap though.)

Our first demo day of 2026 is this Thursday. No puppies, but we're showcasing technology that's actually worth your time:

BREVIAN - Knowledge-powered agentic copilot that understands your product, business, and customers to maximize sales performance and generate actionable intelligence for revenue leaders.

Von by Rattle - Real data science for revenue teams, no PhD required. Turns months of RevOps analysis into minutes of strategic clarity.

Traction Complete - RevOps Data Management Suite built natively for Salesforce. Cleanse, connect, and orchestrate your data with AI that works where you work.

Vidyard - AI-powered video messaging, hosting, and buyer engagement solutions for modern revenue teams.

Thursday, 11 am EST. See the new hotness in the market.

Jared Robin

Startups don’t die when they run out of cash. They die when the founder runs out of energy.

I’ve seen too many startups and founders give up too early.

And I’ve seen ones that have pivoted 6 times and just hit $6 m ARR like Warmly,.

I’ve seen founders build the most popular new GTM SaaS on the planet 4 years after launching like Clay.  

Overnight successes rarely happen overnight.

They happen after time. After effort. After energy. After countless learnings.

To all the founders figuring it out - don’t give up.

If you stay in the game long enough, you will win.

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It snowed 12" in Brooklyn yesterday. This morning I walked through it on the way to the gym. It was gross at the sidewalk before intersection especially. Where hundreds of people walk daily.

So I asked my gym if they had a shovel I could borrow at the end of my workout to shovel if the corners of the intersection that were 12" of snow deep still were covered. 2 of them were.

So, I got to shoveling instead of rushing home (had 30 mins before my first call).

Borrowed a second shovel from Dunkin Donuts on one of the corners to see if they had a better one. By now, the snow wasn't as fluffy and walked on so wanted some more leverage.

I can't tell you the level of joy this brought me. And it only took me 30 minutes.

To help the people of my neighborhood have an easier (and cleaner) commute to work or through the hood.

Gained a crowd of a couple police officers (whom I also asked for a shovel, which they didn't have); they offered to buy me coffee (super sweet).

At one point somebody who was waiting for the bus came over to grab one of my shovels to help me. It made me light up even more. 

To work with others to improve the road for others brought me almost to tears. 

This is what community is. Doing something and asking for nothing in return. Because you know it will help somebody (or a group of people).

Brought me back to why I started RevGenius. 

Also brought me back to the love I have for my family and wanting to put in work to help the collective to make sure the universe takes care of them too.

If you're crossing the street at Manhattan and Greenpoint today, hopefully this brings you a smile or inspires you to do something good for your neighbor.

Small acts of kindness, compounding, will make this world a better place.

There's no way school is teaching you any of this stuff we're doing with AI in GTM.

Just sayin.

Saw Jensen Huang on Rogan the other day. Joe asked if AI is going to take over the world. Jensen basically called it science fiction.

His point? AI only has what we've given it. It doesn't have the human factor.

That landed different for me because of what I'm seeing in GTM right now. Everyone's hiring "GTM Engineers" like they're going to save revenue. But here's the thing: an engineer can build you a perfect system without understanding what actually moves the business.

They can integrate your stack. They can write the workflows. They can make the data flow beautifully.

But can they tell you why your ICP is wrong? Why your messaging isn't landing? What category you should actually be playing in?

2026 is the year this flips. The tools are finally becoming human-native. They're starting to speak our language instead of forcing us to learn theirs. The gap between having a creative idea and turning it into a live system is closing fast.

Which means the strategists are about to eat. The people who understand customer pain. Who can design a category. Who know what story to tell and when.

Technical skills will still matter, but they won't be the bottleneck anymore. 

Strategy will be.

Agent.ai #humannative

Remember when social media wasn't a content factory? When it was about actual connection?

Now it's just noise. And it's not just social, it's every channel. Every GTM motion. The same playbook, louder.

I'm launching a podcast with Seed-Series B founders who aren't playing that game. They're not "going to market" - they're creating entirely new ones.

Building movements (they'll explain how). Rewriting categories. Proving there's a different way forward.

Conversations with founders taking on Salesforce, HubSpot, Gong - not by being louder, but by being different. Product, Category, GTM/Company alignment.  So hype.

Can't wait to share these frameworks and interviews with you.

If you want me to add you to the list, comment 'Create' and I'll do just that. 

(I'll even share the ai process I'm using to automatically do this with our Beehiiv).

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