Extraordinary Leadership I Dagmara Asbreuk Coaching & Consulting

Extraordinary Leadership is a leadership transformation company that merges executive coaching, deep identity and energy work, and leadership advisory to help executives and teams lead with boldness making lasting impact & living a legacy behind.

We don’t just develop skills. We help leaders evolve from within to drive exponential business growth, team transformation, and a new era of leadership.

Check out: www.theextraordinaryleadership.com

CEO & Founder | Executive Leadership & Transition | Leadership Team | Keynotes

Redefining leadership and success in era of AI

Extraordinary Leadership PODCAST Host

Transformational insights to evolve your leadership, careeer and business with more joy and less efforts

Extraordinary Leadership Newsletter Author

AIIR Consulting

Senior Executive Leadership Coach

Positive Intelligence

Mental Fitness coach | Positive Intelligence

net4tec

Developed and lead 2 editions of a leadership development program for female leaders, focusing on building highly effective teams and growing talents.

EntreNous Program- Building Highly Effective Teams  - design and facilitation 

Kongsberg Automotive

Head of 2 global project purchasing teams serving 2 different Business Units.
Member of BU management teams and Purchasing management team.
Reporting directly to VP Global Project Purchasing & dottet line to (Sr) Executive VP of Business Units (Heads of Business Unit).
My mission was to implement a newly transformed organization focused on project execution, initiation & lead of supplier VAVE and supplier integration in customer projects on time and budget. Build organizational knowledge & develop teams and talents.

Global Project Purchasing Manager

DENSO

My mission was to strengthen the regional purchasing organization and supply base in Europe covering 11 plants. Together with my team of 3 project and commodity leaders, 7 purchasing executives and leaders in Europe we developed and implemented a regional direction and processes in key areas: supplier and risk management, organizational competency, and Supplier Relationship Management. 
Together with my team, we covered the area of raw materials and parts. 
One of my key roles was to develop my own team, guide and develop my members to become regional leaders.
Reported directly to Head of European Purchasing.

European Purchasing Manager

I initiated and led an establishment of a regional direction on Supplier Management for parts and raw materials, through new cross-functional cooperation. I led a project of 7 strategic buyers and managers from different locations in the European procurement organization that focused on developing key regional supplier management processes. 
I recruited, onboarded, and supported the development of a new European purchasing team.
Reported to Head of European Purchasing and dotted line to VP BU Purchasing.

European Purchasing Team & Regional Project Leader

My mission was to assure cost targets and supplier excellence for the whole portfolio of Aluminium & Flux (Raw Materials) for 7 plants in Europe and spend of 80mln€. 
The responsibility was from benchmarks and internal analysis, vision and strategy definition, guidance on market and price trends, alignment with key top stakeholders in regional management and BU’s to execution in cooperation with cross-functional stakeholders and plant buyers including contract management and negotiation of long-term agreements.
Beyond the above key role, I actively contributed to leveling up commodity management in the organization by establishing a regional standard

European Commodity Manager

I led an aluminum extrusion area and was responsible for strategy development and execution, supply base management, and cost management for 7 plants with a spend of over 40mln€.
Beyond that, I proactively contributed to the development of the regional commodity management function for raw materials, by building a supplier market and capability knowledge, and process efficiency.

European Commodity Buyer

FAURECIA AST, Mouzon, France

Responsible for assuring supplier readiness and meeting cost targets for French customers' projects. Managed suppliers for injection molding, stamping parts, and textile.

Project Buyer

Where inner expansion lead to quantum leaps in
leadership, organization & business.

Do you want to multiply your impact, grow your organization & business beyond limits, set a new standard & shape a new way of leading?

Do you look for 'out of standard' approach to leadership success? 

I partner with impact- and growth-driven CEOs, executives & founders who are ready to lead from a new paradigm -  where energy meets strategy, and success comes from within - effortlessly with  fulfillment &  joy.

My clients activate their highest potential, gain deeper clarity, elevate energy, and tap to intuition that transform their leadership & business growth.

This is what I call the New Leadership Paradigm — leading with vision, aligned energy, elevated consciousness, and magnetic presence, not pressure or overdrive.

It’s how extraordinary leaders unlock exponential impact, results & legacy with joy & ease.

My clients become legacy leaders attracting new opportunities effortlessly.
🚀 Leading boldly with clarity and conviction
🚀 Creating momentum with energy and trust
🚀 Feeling deeply fulfilled and present — at work and in life

Who am I?

Transformational & strategic partner to senior leaders with 15 years of corporate experience.

A visionary founder shaping the New Leadership Paradigm -  extraordinary success and fulfillment with more ease.

Dedicated to evolving leadership and unlocking true human potential.

Integrating neuroscience, energy, and quantum consciousness to leadership.

Grateful to partner with leaders from various organizations and businesses - including Maersk, Abbott, Chanel, Roche, and GE.

👉 Ready to explore the new paradigm & shape legacy?

https://calendly.com/dagmaraasbreuk/30-min-consultation

Dagmara Asbreuk

Starting your own business is one of the most exciting and demanding - career transitions.

Guiding many leaders through their transition into entrepreneurship, and building my own business, one truth became very clear:

Entrepreneurship is more than a career move - it’s your own evolution.

Your business grows to the level of your own growth.

I see there are at least 2 camps on how to build your business:
1️⃣ Chasing best strategies, working very hard, pushing a lot - ending up in exhaustion

2️⃣ Building a business from aligned inner place & from the new paradigm of leadership (energetic, intuitive, conscious)

I am choosing the number 2.

That path definitely requires an inner growth & shift in leadership paradigm.

👉 Here are 9 beliefs that were paradigm shifting in my business.

Some of them are opposite to traditional approaches.

To succeed with your business, you must become the leader your vision and business require. 

That is a strategic priority, not a nice to have.
Everything starts there.

Which beliefs do you run your business with?
—-------
➡️Follow me to discover a new paradigm of leadership.

📩 Join the Extraordinary Leadership Newsletter for insights transforming your leadership and business: https://lnkd.in/d3Xsf3Va

I guide CEOs & Executives to be legacy leaders of the new paradigm - evolving organization, business & life to new dimension | Executive Leadership, Transition & Transformation Partner | Keynote Speaker

9 beliefs that shifted paradigm in my business

You Don’t Need to Push Harder - You Need to Restore Flow.


You can have the right strategy, vision, and goals but when your flow is blocked, even the smallest action feels heavy.

You start doubting yourself.
Overthinking. Procrastinating.
Feeling disconnected and depleted.

Recently, a client came to me feeling exactly that.

Her nervous system was protecting her - not because she wasn’t capable, but because it didn’t yet feel safe to expand and move forward.

That’s where the real shift begins.
- From doing more → to being more aligned.
- From forcing movement → to creating safety, space, and trust inside.

This is how leadership evolves in the new paradigm - Quantum Leadership.

Leading with awareness of the Law of Resonance.
Prioritizing inner state alignment before action and strategy.

Because who you’re being - not just what you’re doing - shapes your results.

Flow can not be forced.
Flow is a natural state of inner alignment where everything begins to move again with ease and less efforts.

Every journey to restore flow unfolds through three natural stages:
1️⃣ Regulate 
Calm the nervous system, create inner safety, let energy move again.

2️⃣ Elevate 
Release resistance, rebuild confidence, expand capacity for ease and trust.

3️⃣ Stabilize 
Anchor habits that sustain flow and hold more success with grace.

When you restore flow, clarity returns.
Confidence expands.
Creative momentum reignites.

You don’t rise by pushing harder - you rise by aligning deeper.

Your next executive role won’t come because of your experience.


At this level, your expertise and results are already expected.

They’re the entry ticket - not the differentiator.

What truly makes the difference in landing your next executive role and thriving in it - is your magnetic presence & energy you radiate when you speak, listen, and lead. 

The way people feel when they’re with you.
The trust, calm confidence, and certainty you radiate.
That quiet power that makes others feel “I want to work with this person.”

Because presence speaks louder than any resume.

And it’s what creates opportunities that logic alone can’t.

In my work with executives navigating transitions, I often say:
👉 “It’s not about doing more - it’s about becoming & being more.”

To create your next chapter intentionally, you need:

1️⃣ Aligned clarity from within - knowing not just what you want next, but who you’re becoming to succeed.

2️⃣ Courage in letting go - of identities, beliefs, patterns, or environments that no longer reflect your potential or next level.

3️⃣ Embodied presence - transpiring trust, confidence, certainty, and your next-level self.

These shifts help you become magnetic - naturally attract the right opportunities, clients, and roles.

People feel it.
They trust you.
They choose you.

Whether you’re preparing for your next executive move, attracting strategic clients, or elevating your leadership team - the path begins with you “Becoming magnetic”.

This is what we focus on in the first phase of The Legacy Leader™ - helping executives reconnect with their essence, elevate their state, and embody the leader their next level requires.

If you’re standing at the edge of your next chapter - let’s explore 
the faster, and most aligned way forward.

Every time you’re called to your next level…

It’s because your soul desires expansion.

It wants you to grow, serve at a deeper level, impact more people and live from your fullness.

And that requires you to rise.
Again. And again. And again.

After all, you’re not here to play small.
You’re being invited to lead from the bigness of who you truly are.

There are two ways your next level calls you forward:

1️⃣ You aspire for more.
More impact.
More meaning.
More joy, abundance, growth, fulfilment.
More alignment in your career - bigger roles, broader influence, deeper purpose.

2️⃣ Life pushes you forward.
Through challenges, stagnation, misalignment, disconnection, or results that no longer match who you are becoming.

Both circumstances lead to the same invitation:
Rise higher from within.

Every time you choose to rise higher, above the current self and paradigm.

You rise to your truest, highest and most powerful self.
And everyone you lead rises with you.

And here’s the truth:
Each time you go through this process, supported and equipped - you move through it faster.

Your leadership expands faster.
Your impact grows faster.

👉 So here is a reflection for you today:
Where are you invited to rise?
What legacy are you invited to step into?

—---

✨ If you know you’re meant for your next level - not someday, but now, then The Legacy Leader™ is your space.

It’s where CEOs, executives activate multidimensional growth, and rise into leaders who set a new standard - for themselves, their teams, and their organizations.

📩 Get in touch if you want to explore this evolution.

-------
✨ Lifting the baseline you operate from
✨ Releasing what no longer belongs to your path
✨ Shaping the next version of you
✨ Expanding safety in your body to hold more
✨ Strengthening your ability to lead your mind - so it supports, not sabotages, your expansion
✨ Elevating your state
✨ Embodying new ways of thinking, being, and leading

Your soul desires expansion.

Here’s a reminder I returned to in my own leadership journey this year -
and one I believe many leaders need to hear.


For a long time, we’ve been taught that growth is about becoming.
Becoming better.
Becoming stronger.
Becoming more confident.
Becoming our “next-level self.”

But here’s the truth:
Leadership growth is not about becoming.
It’s about embodying the powerful & true you - you already carry inside.

The one your mind often tries to doubt, minimize, or confuse.

The shift happens when you move from:
❌ “Who do I need to become?”
to
✨ “Who am I being called to embody right now?”

Because the truth is:
Your highest identity isn’t somewhere in the future.

It already exists within you - waiting to be attuned to, not chased.

You do not need to create it.
You need to attune to the frequency that already exists.

This is the paradigm shift that changes everything:
→ your decisions
→ your presence
→ your energy
→ your clarity
→ your impact

Leaders don’t rise by striving.
They rise by remembering their truth and attuning to its frequency.

So if you’re in a season of transition, uncertainty, reinvention or stuckness -
let this be your anchor:

You already hold the identity your next chapter calls for.
Your work is to attune to it - not become it.

This is what we do in The Legacy Leader™ - guiding CEOs, executives, and founders in attuning to their higher identity, so multidimensional growth becomes inevitable.

Want to know more. Let's connect.

Most leaders and teams challenges don’t come from strategy.

They come from inner patterns leaders need to master.

This week on the Extraordinary Leadership Podcast, I sat down with Christopher Salem - workplace strategist, bestselling author, and EQ expert - to unpack the real drivers behind high-performing teams:

How leaders manage emotions, communicate, and create psychological safety.

What moved me most was Chris’s honesty.
He shared how early emotional patterns shaped his leadership… until he chose to break through and lead from clarity, grounded presence, and intention.

In this episode Chris share his simple yet powerful framework - “Five Things You Can Control,” - any leader can use to build psychological safety, ownership, and sustainable high performance:

In this episode we unpack each of the 5, and especially:
✅ How assumptions destroy trust and what to replace them with
✅ Shifting from reactivity to grounded response
✅ Aligning behavior with the leader you want to be
✅ How attitude shapes influence
✅ Taking aligned action that actually moves the needle

If you want to elevate your communication, team collaboration and impact as a leader - this conversation is a must.

👉 Watch the full episode on YouTube: https://lnkd.in/dKFcQ3Tr

The 5 EQ Drivers to Master in Leadership and with Teams with Chris Salem

Your mind cannot realize what your body cannot hold.


This year reminded me how vital it is to strengthen the body’s capacity - the nervous system’s ability to hold expansion toward bigger visions and goals.

Because no matter how strong your mindset - if your nervous system isn’t ready, it will slow you down.

In my work with executives, embodiment of the next-level self is always at the forefront - because you cannot realize your next chapter without elevating your inner baseline.

The version of you that got you here - your current identity, beliefs, emotional range, and energetic capacity - cannot take you there.

That’s why ambitious leaders who focus only on strategy or skills often repeat the same patterns again and again.

Because the same inner architecture keeps recreating the same results.

To realize your next-level vision, the baseline must elevate.

👉 The challenge is this:
Your current baseline feels safe and familiar - to both your mind and your body.

So when you step into a new level of growth, discomfort and resistance naturally arise.

The mind starts to overthink, confuse, sabotage.
The body contracts, freezes, or numbs out.

👉 whispering: “You want to expand… but I’m not ready yet.”

If you push through this phase, your nervous system moves into overdrive -
and eventually, it will force you to stop.

It might look like tiredness, exhaustion, lack of clarity, disconnection, procrastination, or even physical symptoms.

You are not falling behind - it’s a sign of expansion.

And your body says: “Pause. Integrate. Expand your capacity within.”

This is where true leadership transformation happens.
The nervous system becomes your gateway.

When your body- nervous system - feels safe to hold more- you can hold higher levels of responsibility, vision, and impact.

➡️ That’s when leadership becomes magnetic.
➡️ That’s when influence feels effortless.
➡️ That’s when results multiply.

Grateful for the new discoveries and somatic tools I now bring to my clients who are navigating the same expansion.

Because…
Your vision cannot grow beyond what your body - nervous system - can hold.

👉How much capacity are you allowing your body to build for the next level you’re stepping into?

----------
✨Follow me for insights on evolving yourself and your organization into the next era of leadership.

📩 Join the Extraordinary Leadership Newsletter to receive insights, reflections, and practices that transform your leadership and business: https://lnkd.in/d3Xsf3Va

Jack Dyer🕺

JOIN US NEXT WEDNESDAY IN CARDIFF: My team and I are running an interactive workshop!



We’ve seen time and again how
important your LinkedIn profile is.

But we’ve seen so many Leaders
with neglected LinkedIn profiles…
leave thousands ££$$ on the table.

(or more accurately, their keyboard)
So why don’t we change that?

We’ve grown unknown leaders from
total obscurity to thought leadership
on LinkedIn during 2025.

We’ve worked with 11 clients from
the USA…  to the UK…  to the UAE.

Now it’s time we showed you
how to do it FOR YOURSELF!


So we’re launching our interactive
LinkedIn Optimisation Workshop next
Wednesday at Studio Halo Cardiff!

This workshop is an investment
in the future of your business.

We’ll show you how
to get your Storytold™

5 hours that will change everything,
Discounts on remaining tickets,
Link in the comments below,
Only a few places left,
Come and join us,
In Cardiff Bay,
19th Nov,
❤️🕺

https://lnkd.in/e2eN9qn6

Stop posting in the dark. We turn your LinkedIn into a business asset, with almost ZERO effort from you. | Top 1% LinkedIn Storyteller | CEO of Storytold.

Well, that was a success!



This week, my team and I went
to The Business Show London 
and saw 25,000 businesses!

And only a few stood out to us.

We'll be promoting you next week.
Today I'm sharing the adventures 
of our newest team member... 

Jeff Von Duckington!

He's been giving out discounts like
he doesn't give a duck, and only 
a select few people were lucky
enough to meet him this week!

We met many who 
weren't duck-worthy. 

But if we gave you a duck, it means
you made a big impression on us
and we'd love to work with you!

Watch this space. Good things are coming next week.

Natasha, Gabrielle and
I will get your Storytold™
Trust me on this one.

🕺



Some fantastic people:

David Francis, Gemma Kavanagh and Richard Collins

Amie Crews and Paddy Keogh Weller

Katie Shaw and Jessica Hart

Nicola Lyle and Stella Chaplin,

Simon P. and Erina Singh Ellis,

Mike Strange and Clare Bungey

Russell Schaller and Kevin F.

And of course Katerina Christou, Jonathan Russell, Stephanie Henwood, Blair Fiander, Nicole Bachmann, Lewis Sweeting, Amy Parry, Michelle Scott, Alina Khardina

I don’t like my employees.



I love them!
Ok, sorry for the bait and switch.
But it was important for this next part:

I never thought I’d actually
achieve my lifelong dream of
running my own company.


But I have.


And even then, I never thought
I’d get myself a team (I thought I’d
run a freelance solo consultancy)


But I have.


And then, I never expected that
other people would believe in me
and my vision as much as I do.


But they do.


And now, it just feels the most
natural thing in the world to have
become friends with my team.


Because we have.


My team mean the world to me.
I’m not a father. I don’t know if I’ll
ever choose to have kids, and that’s
okay. Everyone does life differently.

But I feel like a proud father of my
team. They’re weird. They’re brilliant.
They make me smile on an hourly basis.

Oh yeah, and they’re gonna think I’m
drunk writing this because why am I
spewing such sentimental nonsense?

Because, quite frankly, it’s true.

Now I’m off to tell them I hate them and
they’re fired. It’s how I show affection.

Don’t worry, they fire me too.
It’s the culture we’ve built, and
often they threaten to overthrow me
and burn Storytold™ to the ground.

Then in the same hour, they create
something outstanding for our clients.

And I wouldn’t have it any other way.

Come and work with us as a client!
https://lnkd.in/ea2qz8vX

Spaces are limited, because there’s
so much awesome flowing from our
team that if you joined us as well….

The universe might explode.
🕺🏻

I worry that I’m never going to be rich.



When I was a freelancer in 2019,
I designed a campaign to the Maldives…

And every day I worked on the project,
I was constantly jealous that this was
a once-in-a-lifetime, luxury holiday,
I’d never have the chance to go on.

It was for the top Citroen salespeople.
The top dealers across the UK could
win a trip to LITERAL paradise.

And I got to design all the
collateral for the whole trip:

→ The itinerary
→ The brochures
→ The web banners
→ The branded menus
→ The personalised boxes
→ The excursions and events
→ Even the damn luggage tags


And I’d never get to go.

Except…. I was dead wrong.

6 years ago I designed this.


But last month,
with my proven Storytold system...
I finally got to go to the Maldives!


This is the power of hard work,
combined with having a dream
that you keep working towards.

For 5 days, my girlfriend and I
experienced what the super-rich
experience about 6 times a year.

So keep working,
keep building something,
and know that anything can
happen if you put your mind to it.

If you’re not where you want
to be right now, I hear you.

But you can be.

If your LinkedIn is neglected
That’s the best place to start.

I grew from 740 to 46K followers
with my proven Storytold system.

And you can too.


Let’s get you to the Maldives!

Burnout isn’t sexy. 




For the last 4 weekends, I’ve been:

- attending business shows in London
- going to public speaking events
- travelling across the UK for work
- running workshops to help others

On top of that, I’ve been working
12 hour days for 5 days a week. 

Which means I haven’t had a 
day off to rest in over a month. 


And y’know what? 


I’m an idiot. 


Because if I want to perform at my best
during the week, I need some downtime!

Humans aren’t designed to run on empty.
We need days off.


So today, I’m not travelling, I’m sat at home 
with my feet up and actually letting my brain 
recover by playing a mindless PC game! 

That photo is from Cardiff on Thursday
(one of many, many, many trips recently)


I’m not getting anyone’s #storytold today! 


Have a great weekend all, and remember:
High achievers like you can only achieve
if you give yourself permission to rest.

No alternative text description for this image

We’re both good and bad:



Isn’t it interesting how ‘good’ and ‘bad’
in politics swings like a pendulum?

80 years ago, fascism was the villain.

After the war, everyone put up national
security barrier (understandable) and
communism/socialism was the enemy.

Then came the Reagan era, when
conservative values were celebrated,
and all the “hippies” were the outcasts.

Then in the 2000s, the conservative
right held the “bad guy” label, while
liberalism felt like the moral compass.

And now, thanks to Hollywood’s campaign
to obliterate and destroy anything male
in favour of the ultra powerful ‘girlboss’
that nobody, not even women, enjoy…

Now things are starting to change
again. Now it’s “go woke, go broke”.


Throughout history, the social and
political narrative always changes.

Left is good. Right is bad.
Right is good. Left is bad.
Round and round it goes.


But neither side is inherently ‘good’
or ‘bad.’ Each represents context,
culture, and perspective, and our
often strong opinions change as we
go through different stages of life.


So why the hell am I talking about this?

Because we’re at a crucial moment.


A moment to recognise that AI, and
AI content generated by people with
agendas, is pushing us further and
further into polarisation. And worse,
pushing us AWAY from each other.

What we need, now more than ever,
is real human connection. Not more AI.

Not algorithms. But real conversations
where we seek to understand the other
points of view, not argue against them.

Because the moment we open ourselves
up to why others think the way they do,
we don’t just find common ground.
We find empathy and understanding.


And the easiest way to create empath
for you and your business, is to start
getting your story told. That’s why
I named my company #Storytold.

Stories stay true to your mission
without alienating anyone. Without
flip-flopping on your core values.

They help you attract your audience,
rather than pushing them away. Stories
help you build a community of loyal fans.

Every business owner deserves to get
their story told. And for that, there’s
only one team to choose:

Tash,
Gabby,
Anneka,
+ Jack at
Storytold™

Stories connect us.

So connect with us to tell yours.
(DM me for a 3 month discount)

🕺

From invisible to influential | Top 1% LinkedIn Storyteller & Leader | CEO of Storytold. | 15+ years empowering CEOs with integrity and authentic, visual storytelling. | Architect of the Unseen

The loudest leaders are losing their voices.



Sometime in the last 20 years,
leadership became about showing off.

Every post was carefully crafted to say:

“Look how brilliant I am.”
“Look how many things I know.”
“Look how successful I’ve become.”


But thankfully, things have changed.


There’s so much ‘perfect’ AI content,
that those ‘perfect’ leaders are DONE.
We don’t believe them, and switch off.

The ones who ACTUALLY get attention
are the leaders who admit when they
falter, fail, or even duck things up.


Because it makes them HUMAN!


We pay attention to Leaders who:

→ Admit when “I made a mistake.”
→ Say, “I don’t know, but I’ll find out.”
→ Share the lessons they’re learning,
not just the ones they’ve mastered.


Your flaws don't make you weak.

They makes you RELATABLE.


So next time you want to share
something, don’t make it perfect.

Tell us about a time you got it wrong,
and we’ll all respect you a hell of a lot
more than all those ‘look at me’ leaders.

THAT’s how you get your Storytold™ 🕺
Join us for a limited time offer:

https://lnkd.in/e633ifJr

“I want him to do well, but not better than me.”



I overheard this in the gym the
other day (well, the locker room).

And I thought to myself…
I used to think this way.

No need to comment or tell us.
Have you ever thought this too?


This is a very limiting belief.
A mindset winners DON’T have.


For context, here’s the full story:

I was changing after going swimming.
Two other guys were in the locker room.

One guy was talking about his friend.
He got him a job at the same company,
and watched as his friend climbed the
ranks quicker than the guy talking did.

Eventually, his friend became his boss.
And he completed his story by saying:

“Like, I wanted him to be successful…
Just not more successful than me! 😂”

And I get it.
When I was young,
I thought this way too.
(to my shame, looking back)

But if someone is truly your friend,
And if you have an infinite mindset,

You don’t let your own jealousy
begrudge them their success.

You’re happy for them!
You want them to win!
You cheer them on!
You support them!

THEIR success is NOT a reflection of
your own inadequacy. But thinking that
you’re only successful if they’re not, IS.

Leaders know we can all be successful.
And: That comparison keeps you small.

The friend who did well was focused
on being the best version of himself.
By not comparing, he succeeded.

The jealous friend was constantly
comparing. And he got left behind.

Focus on your own journey.
Do the work. Make it happen.
And support others to join you.

There’s enough success for us all.

Jack 🕺

How I hit 46k followers (without using AI)



“AI really pulled through for me”

Someone said when I was freelancing.

No, really. Let me set the scene for you:

Hey Turnipheads, it’s Natasha here.
Where’s Jack? Don't worry about it.

Recently Jack and I spoke about the
hot topic of AI, live on Radio Cardiff.

We’re not against using AI as a tool.
But people become too reliant on it.
It can’t do what people really need.

For example, last year I designed
a little logo for a castle coffee shop.

Showed the guy the logo, and he said
“Nah, we used AI & it pulled through!”


Hint, it didn't.


The logo was badly drawn, low pixels,
not adaptable, no colours, not unique.
A coffee cup with a castle thrown in.

And they liked it….. For 3 days.
Then they just stopped using it.


AI didn't understand the nuances,
or their personality, or their SOUL…
so nobody connected with the logo
emotionally. They deserved BETTER.


👇👇👇👇👇👇👇👇

Connecting with an audience (and
growing to over 46k followers means
understanding personality and nuance.

This is something AI cannot replicate.

AI skips the ‘why’ and “gives outcome”
Worse, everyone can tell when you get
ChatGPT or Claude to write your posts.

I used to have 740 LinkedIn followers.
Now my team and I have +46,000…
Because we connect with EMOTIONS.
We tell authentic stories. AI doesn’t.

AI cannot get your story told.
No matter how fast/easy it is.


For brands that want to build trust.

For those who connect with people,

And for those who have a story to tell:

Thats where real design pulls through.

I’m Natasha, the designer at Storytold.


And our dedicated little team has helped
global CEOs grow on LinkedIn & beyond
with more genuine connections.

Let us help you get your story told:
https://lnkd.in/e2e-4UVa

🕺

AI cant design proper good like

SAVE THE DATE. 19TH NOVEMBER.



My little team and I are running an
interactive workshop…  in Cardiff!

We’ve seen time and again how
important your LinkedIn profile is.

But we’ve seen so many Leaders
leave thousands ££$$ on the table.
Or, more accurately, their keyboard.


So why don’t we change that?


We’ve grown unknown leaders from
total obscurity to thought leadership
on LinkedIn during 2025.

Now it’s time we showed you
how to do it FOR YOURSELF.

It’s taken months of planning…
But we’re finally launching our
new Interactive Workshop at
Studio Halo on 19th November!

This workshop is an investment
in the future of your business.

We’ll show you how
to get your Storytold™

5 hours that will change everything.
Link in the comments below.
Come and join us:

https://lnkd.in/eZQeDqnv

🕺

I realised most CEOs are failing at LinkedIn, and here’s why:



Last week at the 
The Business Show London
a CEO told me difficult to hear:

“Jack… I think LinkedIn just isn’t
for people like me anymore.”

He sounded almost embarrassed
to admit it, and realised he meant:

“I’m posting into the void and
it’s making me doubt myself.”


I get it.


LinkedIn makes smart leaders feel invisible.
Especially when see competitors post the
same recycled ideas, and somehow get
200 likes and three inbound leads from it.


Meanwhile, their own content, the stuff they
spent 20 hours a week sweating over, gets
70 impressions, 2 likes, and duck-all else.
No clicks on their website, no calls booked.


I’ve learned this issue hides a very real fear:
He also said: “Maybe the problem is me.”


It’s not.


The problem is that today, CEOs are
expected to run a business AND magically
become world-class Content Strategists too.


That same CEO told me: “I’ve got a writer.
I’ve got a marketing person. But none of
it is landing us any new clients.”


And ‘cos I want to help him, I told him the truth.


A copywriter can write. A marketer can post.
But neither can build influence if the strategy,
psychology, and story aren’t connecting on
an emotional level with your audience.


–  It’s not about posting more often.
–  Or designing prettier photos.
–  Or being “more creative.”


It’s about having a message that
cuts through, CONSISTENTLY, without
draining the CEO’s time or brainpower.


So we ran a Brand Discovery session.
We rebuilt his message. We stopped
guessing. We created a strategy that
matched his buyers’ behaviour.


And within 3 weeks, his posts were
doing what they were supposed to:

Getting attention. Building authority.
Starting conversations. Attracting leads.

Not because he changed.
But because his strategy did.


You don’t need to post more.
You need a team that posts SMARTER,
and turns your expertise into demand.


That same CEO who used to spend
20 hours of worry, now spends one
hour a week laughing on a call with us.

And his LinkedIn has become a real
business asset, not just a time sink.


And if you’ve been spending 20 hours
a week writing LinkedIn posts that take
all your energy and give nothing back…


Then it’s time for a change.


It’s time to make LinkedIn work for YOU,
without you doing all the work. DM me.


We’ll help you get your story told.
https://lnkd.in/ecCVYZhK

What’s most important to your business?



Most would say ‘getting new clients’.
That’s the whole point of networking.

But in many leaders, the thought of
“networking” brings us out in hives.

What if there was a way to attract
more clients, organically, without
chasing down the leads yourself?


There is.


Storytelling.


It’s like magic.


And when you combine the two,
you become simply unstoppable.

For every 10 exhibitors at
The Business Show London,
there was 1 who told their story.
THEY’re the ones who got noticed.

When you turn your LinkedIn profile
into an optimised, story-driven page,

And when you tell #authentic stories
that provide raw value to an audience

That’s when you’ve transcended just
networking, and when your business
hits a higher level of real engagement.


If your LinkedIn page could make sales
while you slept… would you invest in it?


'course you would.


I did. And I went from a nobody,
to 45,000+ followers, a team of 5,
and #CEO of a flourishing business.

And to replicate this for yourself, join
the other Storytold™ partners here ↓
https://lnkd.in/ewa_-z-Z

What's a success story?



For me, it's more about 
the impact we have on
our clients lives than
just the numbers.

Sure, we grew Justin from
5,300 followers to 10,091
in just over three months.

Sure, we made Cassandra's
Sports Tech brand basically
famous with her audience.

But the most impactful moments
are where we grow a business
and the owner's personal life...

IMPROVES DRAMATICALLY.

That's what happens when
you get your Storytold™

Trust me on this one.

"How do I stop my posts sounding like AI?"



I went to an event last night,
and someone asked me this.

The answer is surprisingly simple.

Don't ask #AI to write your post.

Or if you do, be smart and edit it with 
your own thoughts before you post it.

The greatest source of power and 
imagination on earth isn’t far away.

It’s right between your ears.

And you’re not using it.

People want to hear from YOU,
not a robot writing on your behalf.

Stop damaging your own reputation
by taking the ‘easy’ path with AI.

Trust me on this one.

#Storytold 🕺

Most CEOs get 0 leads from LinkedIn for 1 reason:



Because they’re scared to look unprofessional.

LinkedIn creates a strange pressure where
leaders feel they must always be perfect:

Perfect tone, perfect message, perfect ideas.
But really, perfection is damaging their brand.

Humans (y’know the people who buy from us)
connect with other relatable, flawed humans

Not polish, perfect, poetic, professional posts
Stop PEEING everywhere! We need REAL!!

The moment you share something real,
not rehearsed, everything changes:

→  Your authority grows.
→→  Your audience pays attention.
→→→  Your content converts into leads.

Not because you kept being perfect.
but because you start sounding like YOU.


This is exactly what we help CEOs do:
turn your voice into posts that build trust,
cut through AI noise, and bring you leads…

… without you spending hours
writing posts that go nowhere.


We’ve done it for Leaders from New York
to Dubai. Join us to turn your LinkedIn into
consistent authority and new opportunities.

Let’s get your storytold.
Trust me on this one.


P.S. Who spotted the spelling mistakes in this post? They're importnat: They prove I wrote this myself, without AI!

I was writing a description of Storytold today, and there was a little “Generate with AI” button. Curious, I clicked it.

I also wrote my own, from my brain.
Can you guess which one is which?


OPTION A:
We emphasise authentic, real stories, an intimate Brand Discovery process, and help our clients communicate with real, ego-less stories about their past that connect them more authentically to their audience.


OPTION B:
We think creatively to deliver impactful results for our clients. We specialize in crafting and implementing strategies that elevate brand narratives and drive growth.
 
 
Did you guess which was which?
 

Mine was A. While my version isn’t
perfect, it definitely sounds more 
real than B, the AI written version.

The AI impressed me with how 
accurate the description was… 
But something wasn’t right. 

It somehow managed to be factual
correct with the description of our 
services, yet it also reads as hollow 
and soul-less at the same time.


This is why we need to use 
our human brains more often. 

This is why, when it comes 
to something important, 
we CANNOT outsource it to AI.

So if you're using AI to write content, 
you're damaging your reputation.

It doesn't have to be us, but get
a team of humans who write in
YOUR tone of voice instead.


Your business grows when you get your Storytold™

I gave away 3 secrets last night:



1. Know what you’re writing, and why
it matters to your audience. Content,
without intent, is meaningless.

2. Make your audience the hero.
It’s not about YOU. You’re just
the one delivering the message.

3. Format your posts nicely, in a way
that makes them attractive to read.
Nobody reads big WALLS of text.

Along with working 14 hour days and
making dozens of mistakes along the
way, that’s why Storytold™ has grown.

… From invisibility with 740 followers…
to influencing over 45,700 every day.

These “secrets” transformed my life.
They allowed me to go from employee,
to business owner with a team of five!

And I’m sharing them with you.
I don’t want anything in return.
Just use them, put in the work,
and thank me later!

This is how you get your #Storytold
(or message, and we’ll do it for you)

🕺🏻

Last week I did my first ever LinkedIn Live!  Let me know what you all think

Host of “Consulting Leaders”, Top 10% Active Podcasts Globally | I help B2B Coaches & Consultants get clients with Podcasts.

Description: 

Jack Dyer🕺 is the CEO of Storytold™, where he helps founders and consultants become influential online through authentic, visual storytelling, especially on LinkedIn. With 15+ years of experience in UX, branding, and narrative design, he turns a leader’s story into a commercial asset.
In this episode, we break down how consultants can use digital storytelling to attract better clients, build trust at scale, and communicate in a way that actually feels like them.

***************************************************************************

Links:

StreamYard (for guest):  https://lnkd.in/d3e233pv
YouTube (for sharing):  https://lnkd.in/dvJhggWp
Apply to be a guest: https://lnkd.in/dt6pEfjE

***************************************************************************

Jack's Bio: 

Jack Dyer is the CEO of Storytold™, a firm that helps founders and CEOs go from invisible to influential with authentic, visual storytelling. He’s a Top 1% LinkedIn storyteller with 45,000+ followers and more than 15 years of experience in UX, branding, and digital design.
His background spans award-winning websites, national digital systems, UX work across industries, and global brands like Jaguar Land Rover and Mercedes-Benz. At Storytold™, he and his team build story-driven websites and content systems that elevate a leader’s profile and grow their net worth.

***************************************************************************

Show Notes: 

Jack Dyer is a designer-turned-founder who now runs Storytold™, a consultancy focused on transforming how leaders communicate online. He helps consultants and CEOs move from being “good at what they do but invisible online” to becoming influential voices with a clear narrative and a recognisable digital presence.
His team creates UX-led websites, LinkedIn makeovers, creative concepts, video, and content that reflect a leader’s true personality, not the generic, polished persona most people default to. The goal is simple: make your digital presence a revenue-generating asset.
For consulting firm owners, Jack’s experience sits right at the intersection of story, design, and growth, a combination that can help any consultant communicate more clearly and close clients more easily.

taplio

The Battle

Dagmara Asbreuk

Jack Dyer🕺

Followers

Posts

Engagements

Likes

Performance ScoreDagmara Asbreuk's LinkedIn Performance

Performance ScoreJack Dyer🕺's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Dagmara Asbreuk

Jack Dyer🕺

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Dagmara Asbreuk's LinkedIn Performance

Performance ScoreJack Dyer🕺's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreDagmara Asbreuk's LinkedIn Performance