Dale Gibbons

Business Breakthrough Advisors

We help experienced business advisors, consultants, and coaches systemize their business, scale income, and step back without sacrificing results.

CEO and Owner

The AI Powered Business Advisor

I write about how to build and scale a modern business consulting and coaching practice, showing you how to leverage both traditional and AI-powered strategies to acquire high-paying clients, command premium rates, and build recurring revenue streams that let you live a life of time freedom and prosperity.

Writer & Publisher

Continuous Improvement Center

We help you get things done better, faster, and cheaper by improving every process in every part of your business. We've successfully implemented Continuous Improvement programs at small companies and billion dollar behemoths.

Level 12: Software That Works

Level 12 was a client of my company, The Continuous Improvement Center. I served Level 12 as CEO, helped them realize a 100% increase in revenue, win new clients in new industries, and lay the foundation for a successful business development program.

Homeworks Properties

This real estate company renovated houses in Kentucky and Indiana way before all the cool kids were doing it, and helped many families get into their first home.

President

Farm Credit Services of Mid-America

Led the implementation of a Continuous Improvement (CI) culture. Facilitated strategic planning. Assembled and led a new department for the company focused on executing its most strategic projects. The team consists of several experts in continuous improvement, lean, six sigma and project management. Helped map the sales process and build a customer journey map to improve sales and the customer experience.

Vice President, Chief Operations Officer

Ebit Information Systems  (Now InfusionIT)

This is a company I purchased and turned around in 2005. Ebit Information Systems (Now InfusionIT) provides IT staffing and consulting services. It is now one of the top 5 IT services firms in the Greater Louisville area and has achieved the coveted Inc. Magazine list of fastest growing companies four years in a row.

Owner & CEO

EDS, an HP Company

Responsbile for marketing and selling information technology services to large corporations.

Sales Executive

Manpower

Took a new branch from start to $4M in revenue as the manager of the Louisville, KY area territory.

Director of Professional Services

GE Aviation

Helped support the Air Force and several commercial airlines in Asia, North America and South America to improve efficiency and lower their operating costs.

Field Service Representative

You’ve spent years building expertise.

Now it’s time to finally own your calendar.

I’m Dale Gibbons, and I help seasoned professionals turn their experience into high-ticket consulting businesses. 

I work with corporate escapees, exited founders and military veterans who know they’re capable of more than another 5 years in the corporate grind. 

You don’t have to be:

- At the mercy of an employer’s decisions
- Drowning in conflicting advice and tactics
- Chasing referrals that aren’t worth your expertise

You already have 90% of what it takes. My role is helping you reach that last 10%. 

Anyone who has a genius zone can build a consulting business that funds freedom and legacy.

Over the past 18 years, I’ve coached hundreds of consultants and coaches to: 

✅ Build premium consulting offers based on transformation, not time

✅ Fill workshops that generate qualified leads on autopilot

✅ Convert without pressure using my Benevolent Servant Leader™ sales framework

✅ Systematize delivery and scale through proprietary frameworks and group programs

The result: Businesses that create freedom.

I’ve built a solid, repeatable system that attracts qualified leads, clearly shows your value, and converts trust into premium, long-term engagements.  

Here’s what clients say:

- “Dale helped me replace my corporate income in 90 days.”
- “This system gave me my confidence, and pipeline, back.”
- “I finally feel like I’m running a business, not just doing client work.”

If you’re considering consulting as your next chapter and are:

❌ Unsure how to get consistent, high-value clients
❌ Struggling to explain to leads your premium pricing
❌ Drowning in tools but not seeing traction

I’d be glad to show you a better way. 

DM me if you’d like to hear more.

Or, if you’d prefer to see the system in action first, watch this quick video: 
https://bit.ly/businessbreakthroughadvisors_Video

Let’s build the consulting business that funds your freedom and gives you your life back.

We help business advisors (and those who want to be) use AI to create a reliable 6-figure+ income and leave the rat race forever.

Most consultants are treating AI like a magic button.

These prompts create results you can bill for.

AI becomes powerful when you use it to amplify your thinking and refine the core areas of your business.

I’ve been exploring how to do that inside my own consulting practice and sharing what works with my clients.

Here are some of the most effective prompts I’ve developed across each area of the business:

Strategy
"Evaluate the strategic implications of this market shift and propose three viable response options"
"Assess the attractiveness of entering [market] using a capabilities vs. opportunity fit analysis."

Marketing
"Analyze this customer data and produce insight-driven recommendations for demand generation."
"Map the customer journey and identify friction points that reduce conversion or retention."

Operations
"Design a future-state workflow that reduces cycle time and improves quality."
"Quantify the financial benefits of addressing process inefficiencies."

Finance & Analytics
"Develop a high-level financial model structure to evaluate this business opportunity."
"Perform a variance analysis and explain operational drivers behind the numbers."

People & Organization
"Create a change management plan with stakeholders, risks, and communication needs."
"Propose a succession planning approach for mission-critical roles."

I've put together 50 prompts across all five categories in the cheat sheet below.

Each one is designed to give you a structured starting point, not a finished product.

Try out a few, and save the rest for when you need a reference point.

If you're looking at how to grow your business to 7-figures,
I built a quiz that'll give you a personalized roadmap.

You can take it for free here: https://lnkd.in/gve8CjUu

📨 If you're ready to book a call, send me a DM with the word "ready."
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➕ Follow Dale Gibbons to turn your genius into a 7-figure consulting business.

Escape the rat race by turning your experience and skills into a 7-figure consulting income.

Are you willing to be seen as "too much" if it means saving someone's business?

Prospects don’t hire consultants for credentials.
They hire the person who understands their pain and cares enough to help them through it.

The problem is, many consultants focus so hard on looking polished that their real passion never shows.
They hold back to seem “professional” and end up sounding like everyone else.

Meanwhile, the consultant with less experience but more energy wins clients by making them feel understood.

That’s the difference. Clients choose the person who shows they care, not the one who’s afraid to stand out.

So instead of trying to look polished, focus on being authentic.
Here are a few actions you can do this week:

1. Find the fire.
What’s an injustice in your industry that makes your blood boil? How is it affecting the small business owners who deserve better?

2. Tell your story.
Share the real reason why you do this work. Tell the story of what you’ve been through and who you’re trying to help.

3. Light the match.
Send 10 DMs today. You don’t need a polished pitch. Tell them, “Hey, I saw your website and I think you might be leaving money on the table. Would it help to hop on a call and talk it through?”

Nobody in the world is better at being you than you.

When you stop playing it safe, you give people permission to trust you with their real problems.

That's when cold outreach becomes a public service.

If you’re struggling to pinpoint what’s holding back the next stage of your business growth, I’ve built something that could help.

My Consultant Archetype quiz gives you a detailed report on your current growth phase, your biggest blind spot, and how to fix things fast.

You can take the quiz for free here: https://lnkd.in/gve8CjUu

📨 If you're ready to book a call, send me a DM with the word "ready."
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Prospects don't care about buzzwords.

They just want their problems solved.

A common problem I see is consultants trying to be too clever with their wording.

I've been in business for 40 years. If their positioning is unclear to me, it might as well be in another language for a prospect.

I always recommend reading "Why Business People Speak Like Idiots".

Then, to go back and tighten up your messaging.

In the meantime, here are a few phrases to avoid, and what to say instead:

1. When setting the agenda:
Instead of: "Let's align on strategic priorities for this engagement."
Say: "Let's start with what's most important to you right now."

2. When asking a prospect about their problems:
Instead of: "Can you identify the key pain points impacting your current performance?"
Ask: "What’s getting in the way of your business running the way you want it to?"

3. When talking about growth:
Instead of: "Our objective is to design scalable systems that drive sustainable growth."
Say: "Let’s build simple systems that help you grow without adding chaos."

4. When giving feedback:
Instead of: "Your current strategy appears misaligned with established best practices."
Say: "There’s an easier way to get the results you’re after."

5. When presenting results:
Instead of: "We’ve observed measurable improvement across multiple key performance indicators."
Say: "You’re up 18%. Here’s what’s working and where we can keep improving."

6. When facing resistance:
Instead of: "While I understand your concerns, our methodology has consistently produced results across similar client engagements."
Say: "I get it. Let’s look at how this would work in your situation?"

7. When selling the next step:
Instead of: "We offer a comprehensive suite of services designed to optimize profitability and performance."
Say: "I can help you find and fix the profit that’s already in your business."

8. When following up:
Instead of: "I wanted to touch base to confirm receipt of the proposal and inquire about your decision timeline."
Say: "Just checking in. Does this still feel like the right next move for you?"

9. When wrapping up a meeting:
Instead of: "Let’s recap the key takeaways and confirm action items for next steps."
Say: "Here’s what we agreed on and what happens next."

Prospects just want things made easy.

If your message feels like work, they’ll move on.

Keep it simple. That’s what gets people on side.

If you're trying to pinpoint how to grow your consulting business, I built a quiz that'll help.

It gives you a personal report of your consultant archetype, biggest blind spot, and a roadmap of your next steps.

You can take the quiz for free here: https://lnkd.in/gve8CjUu 

📨 If you're ready to book a call send me a DM with the word "ready."
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Expertise gets you in the room.
Change management keeps you there.

One of the biggest mistakes consultants make is thinking strategy is enough.

It’s not.

Unexecuted ideas don’t drive outcomes.
Without change management, strategy stalls before it starts.

Clients don’t just need a plan. They need help getting people to follow it.

That’s where change frameworks come in.

The right one cuts through resistance, brings clarity fast, and guides people through the messy middle.

Here are 6 that work:

Kotter’s 8-Step Change Framework
From building urgency to embedding new habits, this step-by-step roadmap helps lead large-scale transformation with momentum and clarity.

Lewin’s 3-Phase Model
Unfreeze, change, refreeze. A simple way to help people let go of old ways and lock in new behaviors.

Prosci Change Triangle (PCT)
Combines leadership, project management, and change strategy to align every part of the business around a shared goal.

ADKAR Model
Focuses on individual adoption—awareness, desire, knowledge, ability, and reinforcement. A great tool for spotting what’s holding change back.

McKinsey Influence Model
Change sticks when behavior shifts. This model emphasizes leadership example, shared meaning, skill-building, and reinforcement.

BCG’s Change Delta Model
A big-picture framework that aligns leadership, governance, execution, and employee engagement to drive long-term results.

Strong consultants don’t just deliver plans.

They help teams take action—and make it stick.

Which of these frameworks do you lean on when leading change?

If you're trying to pinpoint how to grow your consulting business, I built a quiz that'll help.

It gives you a personal report of your consultant archetype, biggest blind spot, and a roadmap of your next steps.

You can take the quiz for free here: https://lnkd.in/gve8CjUu 

📨 If you're ready to book a call send me a DM with the word "ready."
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Solving the wrong problem is expensive.

Here’s how to get it right the first time.

Consulting is not about giving advice. It’s about finding what causes a client’s pain and fixing it.

Clients often struggle to explain what’s wrong. When the problem feels overwhelming, they don’t know where to start.

Your job is to help them see it clearly and move forward with confidence.

A few good frameworks can turn a client's confusion into a clear path forward.

Here are six that deliver:

The PDCA Cycle (Plan-Do-Check-Act)
Identify the issue and plan an approach. Test on a small scale. Check the results. Standardize successful methods.

The 5 Whys Technique
Define the problem clearly. Ask "Why?" and record the answer. Repeat up to five times or until the root cause becomes clear.

Value Stream Mapping
Write down each step in a process. Identify where time, effort, or resources are wasted. Streamline the process and monitor results.

Impact vs. Effort Matrix
Map tasks on a 2x2 grid by impact and effort. Highlight high-impact, low-effort tasks as quick wins. Invest heavily in high-impact, high-effort tasks. Delete low-value, high-effort tasks.

Root Cause Analysis
Identify the symptoms of a problem and their effects. Trace the cause to the source. Validate your theory with data or testing. Solve the issue.

SWOT Analysis
List your internal strengths and weaknesses. Spot external opportunities and threats. Match your strengths to opportunities, and try to minimize weaknesses and external threats.

Every consultant has their own way of uncovering the real issue behind a client’s challenges.

Experiment with these frameworks until you find the ones that fit your style and industry. Combined with your experience, they’ll help you spot patterns faster, solve deeper problems, and build more trust with every client you meet.

If you're still struggling, there might be something in your consulting business that needs more clarity.

I built a Consulting Archetype Quiz to help. In a few minutes, it'll uncover your consultant archetype, your biggest blind spot, and the next steps you need to take.

You can take the quiz here: https://lnkd.in/gve8CjUu

Which one of these frameworks do you use? Are there any I've missed?

📨 If you're ready to book a call send me a DM with the word "ready."
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Most people overthink networking.

They show up hoping to impress the right person, say the right thing, and walk away with a new opportunity.

That’s not how it works.

If you want to build real relationships, stop trying to “network” and start acting like someone who belongs in the room.

I’ve always preferred to act like the co-host.

Even if it’s not my event, I walk in like I belong there. I find the bathrooms, check out the food, and look for ways to help people feel at home.

Because when people feel at ease around you, they start opening up—and that’s when real connection happens.

Here’s how to network well in any room:

Tell Your Story
Share a short and honest story that explains why you do what you do.

Pay Attention to Body Language
Stand with confidence, stay relaxed, and make eye contact to help others feel at ease.

Act Like a Co-Host
Focus on helping others feel welcome and connected as if you were hosting the event yourself.

Ask Real Questions
Move beyond small talk by asking thoughtful questions that invite real conversation.

Stop Trying to Impress
Focus on being present and curious instead of trying to prove your value.

Lead With Generosity
Set a simple goal to connect at least one person to someone else before you leave.

You don’t need to perform.
You just need to be helpful and yourself.

That’s what builds trust.
And trust is what leads to clients, referrals, and strong relationships.

If you're trying to pinpoint how to grow your consulting business, I built a quiz that'll help.

It gives you a personal report of your consultant archetype, biggest blind spot, and a roadmap of your next steps.

You can take the quiz for free here: https://lnkd.in/gve8CjUu 

📨 If you're ready to book a call send me a DM with the word "ready."
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➕ Follow Dale Gibbons to turn your genius into a 7-figure consulting business.

Most consultants want to become the go-to expert.

But few take the time to build the skills that actually make them hard to replace.

At some point, almost every consultant hits a wall.
Things might be working, but not enough to break through.

If you want consistent, high-ticket clients, there are 9 skills that make the difference.

Take a look and see which one might be holding you back.

1. Communicate Clearly
↳ Talking more doesn’t mean saying more. Make sure your message is clear and that people actually understand what you mean.

2. Assess Before You Act
↳ Slow down and really look at what needs fixing. The answer is often right in front of you.

3. Build Practical Strategy
↳ You don’t need something flashy. A good strategy is clear, practical, and tied to real results.

4. Understand The Clients World
↳ Do the work to learn about the person, the business, and the problems they face. That’s where real solutions come from.

5. Lead by Example
↳ Be prepared, follow through, and do what you said you would do.

6. Earn Trust Through Results
↳ Earn trust quickly with a small win, then keep it by doing consistent, valuable work.

7. Stay Flexible with Purpose
↳ Stay flexible when things change, but never lose your standards or sense of direction.

8. Negotiate Fairly
↳ Good negotiation isn’t about winning. It’s about finding a fair deal everyone can respect.

9. Create Meaningful Change
↳ It’s not about sounding smart. It’s about doing work that leaves the business better than you found it.

Mastering these skills is what changes your business from 6-figures to 7-figures.

If you're trying to break the ceiling in your consulting business, I created a resource to help.

My free Consultant Growth Archetype quiz gives you a detailed report on your growth phase and what to do next to make a breakthrough.

You can take it here: https://lnkd.in/gve8CjUu

Which skill do you think is most important?

📨 If you're ready to book a call, send me a DM and let's chat.
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We’re living in a trust recession.

And the only antidote is being authentic.

We’ve been in it for a while, but these days technology is moving faster than ever.

We’re using AI in more and more of our work, and people’s antennas are up (as they should be).

It’s getting harder to tell what’s real and what’s not.

I’ve seen this with my own friends and family. There have been times I’ve had to tell them that a video they were watching was AI-generated.

Look, I think AI is as exciting as it is concerning.

It’s here to stay, but it can strip the humanity out of what it creates.

(I’m still a bit sad about the poor em dash. It never stood a chance.)

The erosion of trust, both personally and professionally, is one of the biggest challenges we’re facing right now.

But I think we can close that gap the same way we always have.

Spend time talking with people face to face and have real conversations. Show up as yourself, not the version you think they expect to see.

AI might make the work faster or more efficient, but it can’t replace experience, empathy, or judgment. It can’t replace the human part of what we do.

We’ve gone through the struggles, and we have the human experience to say, “I know what you’re going through. Here’s how I can help.”

People are hungry for someone who actually understands their problems.

AI can help you find them faster, but it’s your personality, experience, and judgment that provide the real value.

📨 If you're ready to book a call send me a DM with the word "ready."
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I used to lose clients I should have kept.

Then I realized I was wearing the wrong hat.

I believe that every consultant has three different hats they need to use.

Coach: Where you help clients see things clearly and make strategic moves.

Consultant: Where you help clients with hands-on implementation.

Mentor: Where you help clients grow as leaders.

I've lost clients becuase at times, I was trying to solve problems while wearing the wong hat.
I'd consult when someone needed a coach, or coach when they needed mentoring.

But over time, I began to figure how where and when my expertise was needed.

Picture an NFL football team.

When you're the coach, you stand on the sidelines. 
↳ You spot what the players can't see and give a clear strategy, but you're not on the field with them.

When you're the consultant, you're in the huddle with the team.
↳ You've got the systems and the elbow grease to deliver.

When you're the mentor, you're not at the game.
↳ But you're a phone call away when a player needs guidance.

The best consultants master all three of these roles. But most never learn when to switch.

Typically, they build their identity around one particular role that they're comfortable with and try to solve the wrong problems.

When you're able to adapt and put on the right hat at the right time, you maintain the skills that solve high-ticket problems.

If a client can't see their blind spots, you put on the coaching hat.
If they're drowning in execution, you put on the consulting hat.
And if they're wondering if they're in the right game, you put on the mentoring hat.

If you can master that, you can accept any high-ticket client that comes your way.

The magic is knowing which hat to wear when.

Think about your current clients. Which hat are you wearing with each of them?

I've also created a quiz that helps uncover what other skills you might be weaker on and how you can move forward.

In a few minutes, you'll get a detailed report on what your consultant archetype is and a roadmap of what to do next.

You can find the quiz here: https://lnkd.in/gve8CjUu

📨 If you're ready to book a call, send me a DM and let's chat.
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Presenting is one of those skills that catches a lot of consultants off guard.

They know their material and have years of real experience behind them. But the moment they step into a room, the dynamics change.

I see the same issues show up again and again:
The equipment isn’t set up the way it should be.
The lighting makes it hard to see the slides.
The room layout works against the message.
And once the presentation starts, filler words, dense slides, or unclear transitions make it difficult for clients to stay with them.

None of this means they aren’t capable.
It simply means the presentation wasn’t set up for success.

Over the years, I’ve developed a set of principles I teach my consultants to help them avoid these pitfalls.

Here are eight of them:

Own Your Equipment and Environment
Don't rely on anyone else for equipment or supplies. Arrive early to test and confirm everything is working.

Tell a Client-Relevant Story
Use a short story that mirrors your audience's challenges. Problem, solution, impact.

Ditch Dense Slides
Have one concept per slide. Minimal text. If people are reading, they're not listening.

Make Numbers Meaningful
Translate data into something real. Don't say "12% attrition." Say "1 in 8 team members is leaving each year."

Use the Rule of Three
Structure your message around three key points. Our brains love patterns.

Rehearse Like a pro
Great presenters look spontaneous, but every word and beat is rehearsed. Practice your timing, pauses, and transitions.

Strengthen Delivery and Clarity
Be intentional with your language and avoid filler words that weaken your credibility.

Create a “Wait for It…” Moment
Save one insight, reveal, or recommendation for near the end. Pause before delivering it. Make it unforgettable.

Strong presenters don't wing it. They prepare, simplify, and deliver intentionally.

If your presenting skills are already strong, and you're figuring out your next step to grow, I built a quiz to help.

It gives you a personal report of your consulting archetype and a roadmap of what to do next.

You can take the quiz for free here: https://lnkd.in/gve8CjUu

What would you add to this list?

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Top consulting firms don’t win projects because their slides look better.

They win because their message is easier to follow.

There is a structure behind it.

One that’s been proven in thousands of boardroom decisions.
And one that every independent consultant can learn to use.

It looks like this:

Front Page
Introduces the work, sets the tone, and makes it clear who it’s for.

Executive Summary
Tells the story in one slide so the decision-maker doesn’t need to dig for the point.

Body of Slides
Walks through the analysis one insight at a time, with only the information needed to back it up.

Recommendations
Lays out what needs to happen next in simple, actionable terms.

Appendix
Holds the detail for anyone who needs to see the work behind the work.

Each section has a purpose.
Each slide has a point.
Each title tells you what matters.

You don’t need a team of analysts or a big logo behind you to create high-trust presentations.

But the structure has to do the work.

Clear thinking, laid out the right way, earns attention.
It shows clients you’re serious, prepared, and ready to lead.

That’s how you compete.

Not by trying to match the big firms slide for slide, but by making it easier to say yes to your ideas.

If you want to break through your ceiling, I built the Consulting Archetype Quiz to help.

It'll show you your current growth phase and give you a personalized roadmap.

You can take the quiz here: https://lnkd.in/gve8CjUu

📨 If you're ready to book a call, send me a DM and let's chat.
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 How To Structure A Consulting Presentation

Decades of expertise don't guarantee job security.

I found that out after getting laid off.

For years, I stayed in corporate, climbed to the top, and believed my results spoke for themselves.

I thought my expertise mattered, but I was still fired for being "too entrepreneurial."

That's when I realized even great performance doesn't protect you from budget cuts, restructures, or a manager who doesn't see your value.

But all of that knowledge under your belt is still valuable. That realization led me to start consulting.

If you're thinking about making a similar change, here's what I suggest:

1. Start with what people turn to you for.
At this point in life, people are probably asking you for advice in one certain area. Focus on that. 

2. Start sharing what you know in public. 
You can do that through social media, speaking, or even a newsletter. The important thing is that you stay consistent.

3. Attract people who have expensive problems and the money to solve them.
Identify your ideal client avatar and talk to as many people as possible with no intent to sell (yet.)

4. Create an irresistible offer.
Make your solution easy to understand and the transformational journey clear. 

5. Think of sales as leadership.
It clears out the head trash you might have about your own offering, and makes it easier for clients to trust you.

6. Create a transformational experience.
Prospects want a solution to their pain. Show them how your work creates that change.

7. Share stories of how your clients' lives improved after working with you. 
Social proof is powerful. Show your prospects what they can expect from working with you.

8. Ask for referrals.
When a client is happy, tell them about your referral program and make it easy for them to share your name. 

9. Repeat steps 1 through 8
Refine the process as you go along. Focus on the 20% of work that creates 80% of results.

10. Live your life
Life isn't just all work. Build relationships that allow you to maximize the time you have with people in your inner circle.

You don't have to change everything at once. You build those consulting skills one step at a time.

There are people who'll pay for your insight because they need experience and perspective to solve their problems.

Don't wait for a round of layoffs to force you to bet on yourself.

Give yourself permission to try.

If you're ready to explore if consulting is the right step for you, I built a free Consulting Readiness Quiz.

You'll get a personalized readiness score across the 7 critical areas that determine consulting success.

You can take the quiz here for free: bit.ly/ConsultingQuiz 

📨 If you're ready to book a call send me a DM with the word "ready."
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10Steps To Turn Your Skills Into A 6Figure+ Income

Some everyday phrases can do real damage.

Start speaking like the expert you are.

How we speak to clients either builds trust or weakens it before we’ve had a chance to help.

I've made the mistake of saying the wrong thing before.

Some of it was leftover habits from corporate. Some of it was insecurity I hadn't fully shaken off.

But I learned that either way, it was fixable.

If you've ever self-edited when talking to a client, this post is for you.

Here are the phrases you ought to avoid, and what to say instead:

Instead of: “I think this might work…”
Say: “Here’s what I recommend based on similar situations.”

Instead of: “Just my two cents…”
Say: “From my experience, here’s what I’d suggest.”

Instead of: “Let me know what you’d like me to do.”
Say: “Here’s the next step I suggest we take.”

Instead of: “I’m probably wrong, but…”
Say: “This may challenge the current approach, but it’s worth considering.”

Instead of: “This might be a dumb question, but…”
Say: “I have a clarifying question.”

Instead of: “Sorry if this doesn’t make sense.”
Say: “Let me know if I should explain that differently.”

Instead of: “That’s not really my area.”
Say: “That’s outside my scope, but I can recommend someone who handles that.”

Instead of: “Hopefully this works.”
Say: “Let’s test this and adjust as needed.”

Instead of: “I’m just a solo consultant.”
Say: “You’ll be working directly with me. No delays or middlemen.”

Instead of: “Everyone’s doing it this way.”
Say: “That’s the common approach, but let’s decide what fits your situation best.”

The right language positions you as a guide, not just another vendor.

If your messaging already feels solid but you're not sure where the gaps are, I built a quiz that can help.

It shows you your consulting archetype, biggest blind spot, 
and gives you a roadmap for your next growth stage.

Take it for free here: https://lnkd.in/gve8CjUu

📨 If you're ready to book a call, send me a DM with the word "ready."
♻️ Repost this to help out your network.
➕ Follow Dale Gibbons to turn your genius into a 7-figure consulting business.

If you're competing on price, you've already lost.

Here's how to fix it before 2026.

This is the season where consultants finish strong and set the tone for the year ahead.

And funny enough, a conversation with my nephew got me thinking about what it really means to start the new year right.

He’s been staying at my place, getting used to farm life.
One morning, he cracked an egg into the skillet and asked:

"Uncle Dale, why is the yolk so orange?"

I told him those eggs came from our friends who raise free-range chickens, not factory-farmed ones.

We had a whole conversation about the difference before he hit me with the big question:

"So why doesn't everyone just do free-range?"

The answer to that is the same reason most consultants are broke.

Everyone's trying to scale, productize, and compete on price.
That's factory-farmed thinking.

But the best consultants are free-range.
They've positioned themselves as a category of one.

If you're ready to do the same for 2026,
here are the steps to follow:

1. Identify Your Uncopyable Elements
Write down what makes you fundamentally different: Your lived experience, the patterns you see, and the lessons you've learned. 

2. Raise Your Prices Dramatically
Premium positioning requires premium pricing. Stop charging like a commodity. $10k-30k monthly retainers position you as an irreplaceable strategic partner.

3. Get Ruthlessly Selective
Fire your commodity clients. Keep and attract the ones who value wisdom over price.

4. Shift to Partnership Model
Stop selling projects. Start building strategic partnerships with your clients.

5. Use AI to Amplify Speed, Not Replace Value
AI compresses research from weeks to days, but that's not what clients pay for. They pay you to see opportunities they don't see yet.

2026 is coming fast, and the path you choose now will shape your pipeline for next year.

You can either keep competing as a commodity consultant,
or become a category of one and attract premium clients.

If you're serious about attracting premium clients in 2026 i'm hosting a free webinar on Thursday 👇

Secure your spot: https://lnkd.in/g-jEGn6S

Which one will you be choosing?

📨 If you're ready to book a call, send me a DM with the word "ready."
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➕ Follow Dale Gibbons to turn your genius into a 7-figure consulting business.

Being a good communicator is table stakes.

Being a structured communicator is what makes you valuable.

Consultants often communicate from their own perspective instead of aligning with what the client actually cares about.

But as marketing copywriter Robert Collier once said, the key to influence is to "enter the conversation already going on in your prospect's mind."

That means getting out of your own head and focusing on what they care about.

Here are 7 communication frameworks to help you do that:

MOCAA Method
Shift focus from yourself to the prospect. Turns casual chats into lead-generating conversations.

Pyramid Principle
Start with the answer, then back it with logic and data. A go-to for clear, structured recommendations.

SCQA Framework
Frame problems the way clients experience them. Builds tension, then resolves it with your solution.

PREP Method
Stay calm and clear under pressure. Great for making your point when challenged on the spot.

COIN Model
Feedback without the awkwardness. Keeps it objective, actionable, and easy to hear.

What? So What? Now What?
Simplify complex data into insight and action. Keeps clients focused on what matters most.

RACI Matrix
Clarifies roles on messy projects. Everyone knows who’s doing what and who needs to be looped in.

Strong consultants don’t just share ideas.
They communicate them in ways that move people to act.

That’s what builds trust.
That’s what earns buy-in.
And that’s what gets you invited back into the room.

If you want to grow your consulting business, sharpening how you communicate is one of the highest-leverage places to start.

And if you're trying to pinpoint what phase of growth you're in and where to focus next, I built a quiz that will help.

Take the quiz here: https://lnkd.in/gve8CjUu

📨 If you're ready to book a call send me a DM with the word "ready."
♻️ Repost this to help out your network.
➕ Follow Dale Gibbons to turn your genius into a 7-figure consulting business.

It's hard to keep going when nothing seems to move.

That's when daily 1% improvements make a difference. 

When you're starting out as a consultant, there are times when it feels like you're bumping your head against a glass ceiling.
And sometimes it doesn’t feel like glass at all. It feels like solid concrete. 

I've been there. And I've got the calloused forehead to prove it.
But there's a way to break through whatever obstacle you're facing. 

Let me tell you about Dave Brailsford.

He took the British cycling team, who'd never won the Tour de France, and turned them into world champions.

He didn't have some grand strategy. He focused on 1% improvements.

His team chose the best pillows and brought them to every hotel stop.
They identified the most effective massage gel.
And he instructed cyclists on the best hand-washing techniques to prevent infections. 

He called it the aggregation of marginal gains.

I call it the compounding of marginal gains.

The compound effect of those improvements turned the British cycling team into a force to be reckoned with.

In consulting, it's the same story.

You don't need to burn everything down and rebuild. 
You need to focus on what you can improve by 1% each day.

There are four clear steps to this:

Plan
Use what you know to map out your approach. Decide what steps you'll take and what a successful outcome should look like.

Do
Put your plan into motion on a small scale. This stage is about trial and learning, not launching something big, so keep it simple and controlled.

Check
Pause to review what happened. Did things turn out the way you expected? What worked, what didn’t, and what caught you off guard?

Adjust
If the test went well, build on it and start rolling it out more widely. If not, use what you learned to fine-tune your approach. Then run the cycle again with those improvements in mind.

Your time, multiplied by effort, creates big results. 

If you're looking for the next step of your plan,
I built a quiz that'll give you a personalized roadmap.

You can take it for free here: https://lnkd.in/gve8CjUu

📨 If you're ready to book a call, send me a DM with the word "ready."
♻️ Repost this to help out your network.
➕ Follow Dale Gibbons to turn your genius into a 7-figure consulting business.

No one asks me, "How much does this cost?" anymore.

Here’s what changed.

When I meet a business owner for the first time, maybe at a networking event, the conversation always gets to the same question:

"So Dale, what do you do?"

Most consultants see that as a cue to start selling.
I see it as a chance to anchor value.

I use something I call the MOCAA Talk Track.

Whenever someone asks what I do, I'll say something like this:
"I'm just out here turning nickels into quarters."

There's a specific reason I say that.

It anchors value before we ever talk about price. And you have to do this early on in conversations.

By the time money comes up, I’ve probably used that nickels-to-quarters line two or three times.
So when pricing does come up, they already understand what it means.

I’ll ask, “If you give me a nickel and I give you a quarter, is that a fair exchange?”
The answer is yes.

Then I’ll ask, “If you give me a nickel and I keep giving you a quarter, do you ever want to stop doing that?”
The answer is no.

So later, when I find $500,000 in untapped profit in their business, that’s the quarter.
I only need the nickel.

By that point, it’s simple math.

But your words matter too.
Never say, “I take 20% of profit.”

Nobody wants to give anything away.
But if they give me a nickel and I hand them back a quarter, they’re fine with that every time.

And if someone pushes back, which doesn’t happen often, I’ll say, “I get it. $25,000 is a lot. It’s just not as much as $500,000.”

So when it comes to pricing, the work isn’t in the numbers.
It’s in how early you frame the value.

Do it before the question ever comes up.
If you wait until someone asks, you’re already too late.

That’s why I use the nickels-to-quarters line right from the start.
It keeps me out of price conversations and inside value conversations.

That’s where you want to be.

📨 If you're ready to book a call send me a DM with the word "ready."
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How To Talk About Price As A Consultant

The most successful consultants aren’t extraordinary.

They do ordinary things with relentless consistency while everyone else is busy getting distracted.

They’re not bouncing around.
They just keep doing the fundamentals again and again with discipline.

They know results take time.
Sometimes weeks.
But when you’re in a place of scarcity, those weeks feel like forever.

That’s where most people stop.
Not because they’re not capable.
But because they haven’t built the resilience to push through that gap.

Especially if they’ve come from a job where the paycheck just shows up.
They’ve never had to think about cash flow.
They’ve never had to manage the mental pressure of building something on their own.

But that’s what this work demands.
The ability to stay focused, keep moving, and let the results catch up.

And through it all, remember:

Nobody can do what you do the way you do it.
That’s what makes you valuable. Don’t forget it.

If you're trying to pinpoint how to grow your consulting business, I built a quiz that'll help.

It gives you a personal report of your consultant archetype, biggest blind spot, and a roadmap of your next steps.

You can take the quiz for free here: https://lnkd.in/gve8CjUu 

📨 If you're ready to book a call send me a DM with the word "ready."
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My webinar blueprint has generated $50M+ in sales.

Here's the step-by-step breakdown:

Webinars and workshops can be tricky for many consultants to get right.

On one end of the spectrum, some people spend the whole session pushing their services.
On the other hand, some give away so much value that prospects think they can do it on their own.

But when you get it right, webinars are teaching sessions that naturally lead to your offer.

I've used this exact framework and shared it with other consultants because it gets results without the sleazy feeling.

Here's how it works:

1. Start with a Magnetic Hook & Bold Claim:
In the first few minutes, establish a time frame, state what you're going to teach, and present the ideal outcome for your audience.

2. Present Inclusive Authority & Who This is For:
Establish your credibility through results, experience, and social proof.

3. Share the Agenda & The Single Most Important Thing:
Give your audience clear expectations of what you'll cover. Share the single most important idea that makes your solution clear.

4. Challenge Identification via The Shift Method:
Call out the biggest false assumptions your audience has and show them a better way to think about their situations.

5. Share the Solution Framework via The Bridge Method:
Present your core process or system. Keep it simple. Name each step, explain why it matters, and how it connects to their desired outcome.

6. Present the Proof & Case Study Sandwich:
Share up to three case studies that tap into different audience segments. Tell them the setup, how you applied your framework, and specific results.

7. Natural Bridge Transition:
Present two paths. The audience applies the knowledge they've gained by themselves, or they receive your personal guidance and services.

8. Share Your Value Stack Offer:
Present your core services as an appealing offer. Let them know what support they have, exclusive bonuses, the total value, and the total investment.

9. Bring in Logical Urgency & Close:
Give people a real reason to act now. It could be limited spaces, bonus support, or a clear guarantee of work.

This method has proven to work for me. That's why I teach consultants to use it themselves.

When you lead with your expertise and a clear offering, the sale becomes a natural next step instead of an uncomfortable pitch.

I've built a quiz to help more consultants reach their next growth phase of their business.

In a few minutes, it tells you your consultant archetype, your number one blind spot, and the next steps you need to take.

You can take the quiz for free here: https://lnkd.in/gve8CjUu

📨 If you're ready to book a call send me a DM with the word "ready."
♻️ Repost this to help out your network.
➕ Follow Dale Gibbons to turn your genius into a 7-figure consulting business.

You can say all the right things in all the wrong places.

That's where most consultants fail in lead gen.

Years ago, marketing legend Gary Halbert asked his students a simple question:
"If you could have any advantage when opening a restaurant, what would it be?"

Better food? A great location? A killer ad campaign?

Halbert's answer: A starving crowd.

Food, location, and marketing won't matter if there's no hungry audience to buy.

The same's true in consulting. 

A clear strategy and message won't matter if it's shown to the wrong people.

Choosing the best way to get your message across comes down to three things:

1. Your ideal clients actively engage with that media.
Find where your clients are already spending their time.

2. It allows for a direct response.
Look for platforms where people can comment on posts, send you a DM, or take a direct action.

3. It aligns with your strengths.
The media you choose to engage with should feel natural to you. It'll either be writing, speaking, or networking (or a mix).

To refine things more, here are the best media channels for consultants to generate quality leads.

LinkedIn & Email
These are the best routes for direct outreach, nurturing leads, and establishing authority. Personalize outreach messages and post useful content your ICP can take away. Use email to stay top-of-mind.

Webinars & Workshops 
These are opportunities to position yourself as an expert. Teach others what you do, have a clear call-to-action, and follow up with any attendees who might need more nurturing.

Podcasts & Guest Features
Use these as opportunities for long-term trust-building. Be a guest on industry podcasts to borrow credibility. Share your personal stories so your audience can connect with you.

Paid Ads 
Great for when you've got a clear offer and message. Test things on a small scale first and remember that ads only amplify success. They don't create it.

Cold Calls & Direct Mail
These are old-school and need persistence, but they can still be effective for certain markets. Send personalized direct mail to stand out from digital. Follow up any cold calls with useful emails.

In the carousel below, I've put in the most common mistakes consultants and coaches make with each media outreach. Take a look so you know what to avoid.

You don't have to be juggling every single platform out there. You'll land quality leads by being in the right place, at the right time, with the right message.

If you need more support in knowing how to reach your target clients, this Thursday i'm hosting a free webinar to help.

Secure your spot 👉🏻 https://lnkd.in/g-jEGn6S

Which method do you prefer for generating leads: writing, speaking, or networking? 

📨 If you're ready to book a call send me a DM with the word "ready."
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➕ Follow Dale Gibbons to turn your genius into a 7-figure consulting business.

How To Choose The Best Marketing Channels

Jack Dyer🕺

JOIN US NEXT WEDNESDAY IN CARDIFF: My team and I are running an interactive workshop!



We’ve seen time and again how
important your LinkedIn profile is.

But we’ve seen so many Leaders
with neglected LinkedIn profiles…
leave thousands ££$$ on the table.

(or more accurately, their keyboard)
So why don’t we change that?

We’ve grown unknown leaders from
total obscurity to thought leadership
on LinkedIn during 2025.

We’ve worked with 11 clients from
the USA…  to the UK…  to the UAE.

Now it’s time we showed you
how to do it FOR YOURSELF!


So we’re launching our interactive
LinkedIn Optimisation Workshop next
Wednesday at Studio Halo Cardiff!

This workshop is an investment
in the future of your business.

We’ll show you how
to get your Storytold™

5 hours that will change everything,
Discounts on remaining tickets,
Link in the comments below,
Only a few places left,
Come and join us,
In Cardiff Bay,
19th Nov,
❤️🕺

https://lnkd.in/e2eN9qn6

Stop posting in the dark. We turn your LinkedIn into a business asset, with almost ZERO effort from you. | Top 1% LinkedIn Storyteller | CEO of Storytold.

Well, that was a success!



This week, my team and I went
to The Business Show London 
and saw 25,000 businesses!

And only a few stood out to us.

We'll be promoting you next week.
Today I'm sharing the adventures 
of our newest team member... 

Jeff Von Duckington!

He's been giving out discounts like
he doesn't give a duck, and only 
a select few people were lucky
enough to meet him this week!

We met many who 
weren't duck-worthy. 

But if we gave you a duck, it means
you made a big impression on us
and we'd love to work with you!

Watch this space. Good things are coming next week.

Natasha, Gabrielle and
I will get your Storytold™
Trust me on this one.

🕺



Some fantastic people:

David Francis, Gemma Kavanagh and Richard Collins

Amie Crews and Paddy Keogh Weller

Katie Shaw and Jessica Hart

Nicola Lyle and Stella Chaplin,

Simon P. and Erina Singh Ellis,

Mike Strange and Clare Bungey

Russell Schaller and Kevin F.

And of course Katerina Christou, Jonathan Russell, Stephanie Henwood, Blair Fiander, Nicole Bachmann, Lewis Sweeting, Amy Parry, Michelle Scott, Alina Khardina

I don’t like my employees.



I love them!
Ok, sorry for the bait and switch.
But it was important for this next part:

I never thought I’d actually
achieve my lifelong dream of
running my own company.


But I have.


And even then, I never thought
I’d get myself a team (I thought I’d
run a freelance solo consultancy)


But I have.


And then, I never expected that
other people would believe in me
and my vision as much as I do.


But they do.


And now, it just feels the most
natural thing in the world to have
become friends with my team.


Because we have.


My team mean the world to me.
I’m not a father. I don’t know if I’ll
ever choose to have kids, and that’s
okay. Everyone does life differently.

But I feel like a proud father of my
team. They’re weird. They’re brilliant.
They make me smile on an hourly basis.

Oh yeah, and they’re gonna think I’m
drunk writing this because why am I
spewing such sentimental nonsense?

Because, quite frankly, it’s true.

Now I’m off to tell them I hate them and
they’re fired. It’s how I show affection.

Don’t worry, they fire me too.
It’s the culture we’ve built, and
often they threaten to overthrow me
and burn Storytold™ to the ground.

Then in the same hour, they create
something outstanding for our clients.

And I wouldn’t have it any other way.

Come and work with us as a client!
https://lnkd.in/ea2qz8vX

Spaces are limited, because there’s
so much awesome flowing from our
team that if you joined us as well….

The universe might explode.
🕺🏻

I worry that I’m never going to be rich.



When I was a freelancer in 2019,
I designed a campaign to the Maldives…

And every day I worked on the project,
I was constantly jealous that this was
a once-in-a-lifetime, luxury holiday,
I’d never have the chance to go on.

It was for the top Citroen salespeople.
The top dealers across the UK could
win a trip to LITERAL paradise.

And I got to design all the
collateral for the whole trip:

→ The itinerary
→ The brochures
→ The web banners
→ The branded menus
→ The personalised boxes
→ The excursions and events
→ Even the damn luggage tags


And I’d never get to go.

Except…. I was dead wrong.

6 years ago I designed this.


But last month,
with my proven Storytold system...
I finally got to go to the Maldives!


This is the power of hard work,
combined with having a dream
that you keep working towards.

For 5 days, my girlfriend and I
experienced what the super-rich
experience about 6 times a year.

So keep working,
keep building something,
and know that anything can
happen if you put your mind to it.

If you’re not where you want
to be right now, I hear you.

But you can be.

If your LinkedIn is neglected
That’s the best place to start.

I grew from 740 to 46K followers
with my proven Storytold system.

And you can too.


Let’s get you to the Maldives!

Burnout isn’t sexy. 




For the last 4 weekends, I’ve been:

- attending business shows in London
- going to public speaking events
- travelling across the UK for work
- running workshops to help others

On top of that, I’ve been working
12 hour days for 5 days a week. 

Which means I haven’t had a 
day off to rest in over a month. 


And y’know what? 


I’m an idiot. 


Because if I want to perform at my best
during the week, I need some downtime!

Humans aren’t designed to run on empty.
We need days off.


So today, I’m not travelling, I’m sat at home 
with my feet up and actually letting my brain 
recover by playing a mindless PC game! 

That photo is from Cardiff on Thursday
(one of many, many, many trips recently)


I’m not getting anyone’s #storytold today! 


Have a great weekend all, and remember:
High achievers like you can only achieve
if you give yourself permission to rest.

No alternative text description for this image

We’re both good and bad:



Isn’t it interesting how ‘good’ and ‘bad’
in politics swings like a pendulum?

80 years ago, fascism was the villain.

After the war, everyone put up national
security barrier (understandable) and
communism/socialism was the enemy.

Then came the Reagan era, when
conservative values were celebrated,
and all the “hippies” were the outcasts.

Then in the 2000s, the conservative
right held the “bad guy” label, while
liberalism felt like the moral compass.

And now, thanks to Hollywood’s campaign
to obliterate and destroy anything male
in favour of the ultra powerful ‘girlboss’
that nobody, not even women, enjoy…

Now things are starting to change
again. Now it’s “go woke, go broke”.


Throughout history, the social and
political narrative always changes.

Left is good. Right is bad.
Right is good. Left is bad.
Round and round it goes.


But neither side is inherently ‘good’
or ‘bad.’ Each represents context,
culture, and perspective, and our
often strong opinions change as we
go through different stages of life.


So why the hell am I talking about this?

Because we’re at a crucial moment.


A moment to recognise that AI, and
AI content generated by people with
agendas, is pushing us further and
further into polarisation. And worse,
pushing us AWAY from each other.

What we need, now more than ever,
is real human connection. Not more AI.

Not algorithms. But real conversations
where we seek to understand the other
points of view, not argue against them.

Because the moment we open ourselves
up to why others think the way they do,
we don’t just find common ground.
We find empathy and understanding.


And the easiest way to create empath
for you and your business, is to start
getting your story told. That’s why
I named my company #Storytold.

Stories stay true to your mission
without alienating anyone. Without
flip-flopping on your core values.

They help you attract your audience,
rather than pushing them away. Stories
help you build a community of loyal fans.

Every business owner deserves to get
their story told. And for that, there’s
only one team to choose:

Tash,
Gabby,
Anneka,
+ Jack at
Storytold™

Stories connect us.

So connect with us to tell yours.
(DM me for a 3 month discount)

🕺

From invisible to influential | Top 1% LinkedIn Storyteller & Leader | CEO of Storytold. | 15+ years empowering CEOs with integrity and authentic, visual storytelling. | Architect of the Unseen

The loudest leaders are losing their voices.



Sometime in the last 20 years,
leadership became about showing off.

Every post was carefully crafted to say:

“Look how brilliant I am.”
“Look how many things I know.”
“Look how successful I’ve become.”


But thankfully, things have changed.


There’s so much ‘perfect’ AI content,
that those ‘perfect’ leaders are DONE.
We don’t believe them, and switch off.

The ones who ACTUALLY get attention
are the leaders who admit when they
falter, fail, or even duck things up.


Because it makes them HUMAN!


We pay attention to Leaders who:

→ Admit when “I made a mistake.”
→ Say, “I don’t know, but I’ll find out.”
→ Share the lessons they’re learning,
not just the ones they’ve mastered.


Your flaws don't make you weak.

They makes you RELATABLE.


So next time you want to share
something, don’t make it perfect.

Tell us about a time you got it wrong,
and we’ll all respect you a hell of a lot
more than all those ‘look at me’ leaders.

THAT’s how you get your Storytold™ 🕺
Join us for a limited time offer:

https://lnkd.in/e633ifJr

My team make fun of me.



And honestly?

I wouldn’t have it any other way.

The other day, our group chat was gold.
My phone was pinging off the hook.
“@‌jack, look at this masterpiece”

Someone had dug out an old
photo of me in front of a billboard…
and covered the whole thing in turnips.

(“turnip” being my writer’s
affectionate nickname for me.)

My reaction?

I could have got annoyed
I could have started a disciplinary
I could've said ‘that’s unprofessional'

But of COURSE I didn’t.
Instead I burst out laughing,
and my team followed my lead.

“Jack got a billboard 💀”
“That was worth 5 years of uni, NGL.”
“our job is taking the piss outta Jack.”

This kind of team culture is what most
companies try, and fail, to cultivate.
And yet for us, it comes naturally.
Because I embrace and reward it.

Because if your team can’t laugh
with you (and sometimes at you)…

then you’re probably not
building a company where
people can be themselves.

At Storytold™ we’re serious about our
work and we get seriously good results.
But we don’t take ourselves too seriously.

In fact, that’s probably the reason we do
so well. 'Cos my team can be themselves.

That’s how we stay connected.
That’s how we stay creative.
That’s how we stay human.

So yeah, my team laughs at me.
And I actively encourage it.

Because laughter = trust.
And trust = a happy team.
Happiness = better work.

And when you work with Storytold™
YOU’RE the one who benefits most.

Work with us, laugh your face
off, and get your Storytold.
DM me to get started 🕺

“I want him to do well, but not better than me.”



I overheard this in the gym the
other day (well, the locker room).

And I thought to myself…
I used to think this way.

No need to comment or tell us.
Have you ever thought this too?


This is a very limiting belief.
A mindset winners DON’T have.


For context, here’s the full story:

I was changing after going swimming.
Two other guys were in the locker room.

One guy was talking about his friend.
He got him a job at the same company,
and watched as his friend climbed the
ranks quicker than the guy talking did.

Eventually, his friend became his boss.
And he completed his story by saying:

“Like, I wanted him to be successful…
Just not more successful than me! 😂”

And I get it.
When I was young,
I thought this way too.
(to my shame, looking back)

But if someone is truly your friend,
And if you have an infinite mindset,

You don’t let your own jealousy
begrudge them their success.

You’re happy for them!
You want them to win!
You cheer them on!
You support them!

THEIR success is NOT a reflection of
your own inadequacy. But thinking that
you’re only successful if they’re not, IS.

Leaders know we can all be successful.
And: That comparison keeps you small.

The friend who did well was focused
on being the best version of himself.
By not comparing, he succeeded.

The jealous friend was constantly
comparing. And he got left behind.

Focus on your own journey.
Do the work. Make it happen.
And support others to join you.

There’s enough success for us all.

Jack 🕺

How I hit 46k followers (without using AI)



“AI really pulled through for me”

Someone said when I was freelancing.

No, really. Let me set the scene for you:

Hey Turnipheads, it’s Natasha here.
Where’s Jack? Don't worry about it.

Recently Jack and I spoke about the
hot topic of AI, live on Radio Cardiff.

We’re not against using AI as a tool.
But people become too reliant on it.
It can’t do what people really need.

For example, last year I designed
a little logo for a castle coffee shop.

Showed the guy the logo, and he said
“Nah, we used AI & it pulled through!”


Hint, it didn't.


The logo was badly drawn, low pixels,
not adaptable, no colours, not unique.
A coffee cup with a castle thrown in.

And they liked it….. For 3 days.
Then they just stopped using it.


AI didn't understand the nuances,
or their personality, or their SOUL…
so nobody connected with the logo
emotionally. They deserved BETTER.


👇👇👇👇👇👇👇👇

Connecting with an audience (and
growing to over 46k followers means
understanding personality and nuance.

This is something AI cannot replicate.

AI skips the ‘why’ and “gives outcome”
Worse, everyone can tell when you get
ChatGPT or Claude to write your posts.

I used to have 740 LinkedIn followers.
Now my team and I have +46,000…
Because we connect with EMOTIONS.
We tell authentic stories. AI doesn’t.

AI cannot get your story told.
No matter how fast/easy it is.


For brands that want to build trust.

For those who connect with people,

And for those who have a story to tell:

Thats where real design pulls through.

I’m Natasha, the designer at Storytold.


And our dedicated little team has helped
global CEOs grow on LinkedIn & beyond
with more genuine connections.

Let us help you get your story told:
https://lnkd.in/e2e-4UVa

🕺

AI cant design proper good like

SAVE THE DATE. 19TH NOVEMBER.



My little team and I are running an
interactive workshop…  in Cardiff!

We’ve seen time and again how
important your LinkedIn profile is.

But we’ve seen so many Leaders
leave thousands ££$$ on the table.
Or, more accurately, their keyboard.


So why don’t we change that?


We’ve grown unknown leaders from
total obscurity to thought leadership
on LinkedIn during 2025.

Now it’s time we showed you
how to do it FOR YOURSELF.

It’s taken months of planning…
But we’re finally launching our
new Interactive Workshop at
Studio Halo on 19th November!

This workshop is an investment
in the future of your business.

We’ll show you how
to get your Storytold™

5 hours that will change everything.
Link in the comments below.
Come and join us:

https://lnkd.in/eZQeDqnv

🕺

I realised most CEOs are failing at LinkedIn, and here’s why:



Last week at the 
The Business Show London
a CEO told me difficult to hear:

“Jack… I think LinkedIn just isn’t
for people like me anymore.”

He sounded almost embarrassed
to admit it, and realised he meant:

“I’m posting into the void and
it’s making me doubt myself.”


I get it.


LinkedIn makes smart leaders feel invisible.
Especially when see competitors post the
same recycled ideas, and somehow get
200 likes and three inbound leads from it.


Meanwhile, their own content, the stuff they
spent 20 hours a week sweating over, gets
70 impressions, 2 likes, and duck-all else.
No clicks on their website, no calls booked.


I’ve learned this issue hides a very real fear:
He also said: “Maybe the problem is me.”


It’s not.


The problem is that today, CEOs are
expected to run a business AND magically
become world-class Content Strategists too.


That same CEO told me: “I’ve got a writer.
I’ve got a marketing person. But none of
it is landing us any new clients.”


And ‘cos I want to help him, I told him the truth.


A copywriter can write. A marketer can post.
But neither can build influence if the strategy,
psychology, and story aren’t connecting on
an emotional level with your audience.


–  It’s not about posting more often.
–  Or designing prettier photos.
–  Or being “more creative.”


It’s about having a message that
cuts through, CONSISTENTLY, without
draining the CEO’s time or brainpower.


So we ran a Brand Discovery session.
We rebuilt his message. We stopped
guessing. We created a strategy that
matched his buyers’ behaviour.


And within 3 weeks, his posts were
doing what they were supposed to:

Getting attention. Building authority.
Starting conversations. Attracting leads.

Not because he changed.
But because his strategy did.


You don’t need to post more.
You need a team that posts SMARTER,
and turns your expertise into demand.


That same CEO who used to spend
20 hours of worry, now spends one
hour a week laughing on a call with us.

And his LinkedIn has become a real
business asset, not just a time sink.


And if you’ve been spending 20 hours
a week writing LinkedIn posts that take
all your energy and give nothing back…


Then it’s time for a change.


It’s time to make LinkedIn work for YOU,
without you doing all the work. DM me.


We’ll help you get your story told.
https://lnkd.in/ecCVYZhK

What’s most important to your business?



Most would say ‘getting new clients’.
That’s the whole point of networking.

But in many leaders, the thought of
“networking” brings us out in hives.

What if there was a way to attract
more clients, organically, without
chasing down the leads yourself?


There is.


Storytelling.


It’s like magic.


And when you combine the two,
you become simply unstoppable.

For every 10 exhibitors at
The Business Show London,
there was 1 who told their story.
THEY’re the ones who got noticed.

When you turn your LinkedIn profile
into an optimised, story-driven page,

And when you tell #authentic stories
that provide raw value to an audience

That’s when you’ve transcended just
networking, and when your business
hits a higher level of real engagement.


If your LinkedIn page could make sales
while you slept… would you invest in it?


'course you would.


I did. And I went from a nobody,
to 45,000+ followers, a team of 5,
and #CEO of a flourishing business.

And to replicate this for yourself, join
the other Storytold™ partners here ↓
https://lnkd.in/ewa_-z-Z

Happy birthday! Not to you, though:



Last week was the 100th
anniversary of visual storytelling!

On 30th October 1925,
John Baird made the first ever
image transmission on a TV.

A decade later, the BBC took it one
step further, and launched the world’s
first high-definition TV service in 1936.

And not long after, everyone enjoyed
visual storytelling all around the globe!

Visual stories literally have the power to
change the course of history. When the
public saw the Vietnam war, it ended!

Television was the most powerful
method of visual storytelling…
Until the internet came along

And now we all have a film studio
in our pockets, and can share
our stories online instantly!

You could write a post.
Or shoot a video.
Or take a selfie.

But because EVERYONE can do it,
the problem isn’t ease of access.


👇👇👇👇👇👇👇👇👇👇
It’s how to stand out.
☝️☝️☝️☝️☝️☝️☝️☝️☝️☝️


How to sound real,
authentic, and moving.

In a world of abundance, content
without INtent is meaningless.

My team and I believe in authenticity.
Creating visually entertaining stories,
that show your expertise with honesty.

You want to grow your audience.
We know how to do it.
We’ll help you.

Together, after 100 years of
visual storytelling, we’ll make
the great John Baird proud.

Trust me on this one.

🕺

What's a success story?



For me, it's more about 
the impact we have on
our clients lives than
just the numbers.

Sure, we grew Justin from
5,300 followers to 10,091
in just over three months.

Sure, we made Cassandra's
Sports Tech brand basically
famous with her audience.

But the most impactful moments
are where we grow a business
and the owner's personal life...

IMPROVES DRAMATICALLY.

That's what happens when
you get your Storytold™

Trust me on this one.

"How do I stop my posts sounding like AI?"



I went to an event last night,
and someone asked me this.

The answer is surprisingly simple.

Don't ask #AI to write your post.

Or if you do, be smart and edit it with 
your own thoughts before you post it.

The greatest source of power and 
imagination on earth isn’t far away.

It’s right between your ears.

And you’re not using it.

People want to hear from YOU,
not a robot writing on your behalf.

Stop damaging your own reputation
by taking the ‘easy’ path with AI.

Trust me on this one.

#Storytold 🕺

Most CEOs get 0 leads from LinkedIn for 1 reason:



Because they’re scared to look unprofessional.

LinkedIn creates a strange pressure where
leaders feel they must always be perfect:

Perfect tone, perfect message, perfect ideas.
But really, perfection is damaging their brand.

Humans (y’know the people who buy from us)
connect with other relatable, flawed humans

Not polish, perfect, poetic, professional posts
Stop PEEING everywhere! We need REAL!!

The moment you share something real,
not rehearsed, everything changes:

→  Your authority grows.
→→  Your audience pays attention.
→→→  Your content converts into leads.

Not because you kept being perfect.
but because you start sounding like YOU.


This is exactly what we help CEOs do:
turn your voice into posts that build trust,
cut through AI noise, and bring you leads…

… without you spending hours
writing posts that go nowhere.


We’ve done it for Leaders from New York
to Dubai. Join us to turn your LinkedIn into
consistent authority and new opportunities.

Let’s get your storytold.
Trust me on this one.


P.S. Who spotted the spelling mistakes in this post? They're importnat: They prove I wrote this myself, without AI!

I gave away 3 secrets last night:



1. Know what you’re writing, and why
it matters to your audience. Content,
without intent, is meaningless.

2. Make your audience the hero.
It’s not about YOU. You’re just
the one delivering the message.

3. Format your posts nicely, in a way
that makes them attractive to read.
Nobody reads big WALLS of text.

Along with working 14 hour days and
making dozens of mistakes along the
way, that’s why Storytold™ has grown.

… From invisibility with 740 followers…
to influencing over 45,700 every day.

These “secrets” transformed my life.
They allowed me to go from employee,
to business owner with a team of five!

And I’m sharing them with you.
I don’t want anything in return.
Just use them, put in the work,
and thank me later!

This is how you get your #Storytold
(or message, and we’ll do it for you)

🕺🏻

Last week I did my first ever LinkedIn Live!  Let me know what you all think

I help B2B Coaches & Consultants get clients with Podcasts.

Description: 

Jack Dyer🕺 is the CEO of Storytold™, where he helps founders and consultants become influential online through authentic, visual storytelling, especially on LinkedIn. With 15+ years of experience in UX, branding, and narrative design, he turns a leader’s story into a commercial asset.
In this episode, we break down how consultants can use digital storytelling to attract better clients, build trust at scale, and communicate in a way that actually feels like them.

***************************************************************************

Links:

StreamYard (for guest):  https://lnkd.in/d3e233pv
YouTube (for sharing):  https://lnkd.in/dvJhggWp
Apply to be a guest: https://lnkd.in/dt6pEfjE

***************************************************************************

Jack's Bio: 

Jack Dyer is the CEO of Storytold™, a firm that helps founders and CEOs go from invisible to influential with authentic, visual storytelling. He’s a Top 1% LinkedIn storyteller with 45,000+ followers and more than 15 years of experience in UX, branding, and digital design.
His background spans award-winning websites, national digital systems, UX work across industries, and global brands like Jaguar Land Rover and Mercedes-Benz. At Storytold™, he and his team build story-driven websites and content systems that elevate a leader’s profile and grow their net worth.

***************************************************************************

Show Notes: 

Jack Dyer is a designer-turned-founder who now runs Storytold™, a consultancy focused on transforming how leaders communicate online. He helps consultants and CEOs move from being “good at what they do but invisible online” to becoming influential voices with a clear narrative and a recognisable digital presence.
His team creates UX-led websites, LinkedIn makeovers, creative concepts, video, and content that reflect a leader’s true personality, not the generic, polished persona most people default to. The goal is simple: make your digital presence a revenue-generating asset.
For consulting firm owners, Jack’s experience sits right at the intersection of story, design, and growth, a combination that can help any consultant communicate more clearly and close clients more easily.

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The Battle

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