Dale Gibbons

Business Breakthrough Advisors

We help experienced business advisors, consultants, and coaches systemize their business, scale income, and step back without sacrificing results.

CEO and Owner

The AI Powered Business Advisor

I write about how to build and scale a modern business consulting and coaching practice, showing you how to leverage both traditional and AI-powered strategies to acquire high-paying clients, command premium rates, and build recurring revenue streams that let you live a life of time freedom and prosperity.

Writer & Publisher

Continuous Improvement Center

We help you get things done better, faster, and cheaper by improving every process in every part of your business. We've successfully implemented Continuous Improvement programs at small companies and billion dollar behemoths.

Level 12: Software That Works

Level 12 was a client of my company, The Continuous Improvement Center. I served Level 12 as CEO, helped them realize a 100% increase in revenue, win new clients in new industries, and lay the foundation for a successful business development program.

Homeworks Properties

This real estate company renovated houses in Kentucky and Indiana way before all the cool kids were doing it, and helped many families get into their first home.

President

Farm Credit Services of Mid-America

Led the implementation of a Continuous Improvement (CI) culture. Facilitated strategic planning. Assembled and led a new department for the company focused on executing its most strategic projects. The team consists of several experts in continuous improvement, lean, six sigma and project management. Helped map the sales process and build a customer journey map to improve sales and the customer experience.

Vice President, Chief Operations Officer

Ebit Information Systems  (Now InfusionIT)

This is a company I purchased and turned around in 2005. Ebit Information Systems (Now InfusionIT) provides IT staffing and consulting services. It is now one of the top 5 IT services firms in the Greater Louisville area and has achieved the coveted Inc. Magazine list of fastest growing companies four years in a row.

Owner & CEO

EDS, an HP Company

Responsbile for marketing and selling information technology services to large corporations.

Sales Executive

Manpower

Took a new branch from start to $4M in revenue as the manager of the Louisville, KY area territory.

Director of Professional Services

GE Aviation

Helped support the Air Force and several commercial airlines in Asia, North America and South America to improve efficiency and lower their operating costs.

Field Service Representative

You’ve spent years building expertise.

Now it’s time to finally own your calendar.

I’m Dale Gibbons, and I help seasoned professionals turn their experience into high-ticket consulting businesses. 

I work with corporate escapees, exited founders and military veterans who know they’re capable of more than another 5 years in the corporate grind. 

You don’t have to be:

- At the mercy of an employer’s decisions
- Drowning in conflicting advice and tactics
- Chasing referrals that aren’t worth your expertise

You already have 90% of what it takes. My role is helping you reach that last 10%. 

Anyone who has a genius zone can build a consulting business that funds freedom and legacy.

Over the past 18 years, I’ve coached hundreds of consultants and coaches to: 

✅ Build premium consulting offers based on transformation, not time

✅ Fill workshops that generate qualified leads on autopilot

✅ Convert without pressure using my Benevolent Servant Leader™ sales framework

✅ Systematize delivery and scale through proprietary frameworks and group programs

The result: Businesses that create freedom.

I’ve built a solid, repeatable system that attracts qualified leads, clearly shows your value, and converts trust into premium, long-term engagements.  

Here’s what clients say:

- “Dale helped me replace my corporate income in 90 days.”
- “This system gave me my confidence, and pipeline, back.”
- “I finally feel like I’m running a business, not just doing client work.”

If you’re considering consulting as your next chapter and are:

❌ Unsure how to get consistent, high-value clients
❌ Struggling to explain to leads your premium pricing
❌ Drowning in tools but not seeing traction

I’d be glad to show you a better way. 

DM me if you’d like to hear more.

Or, if you’d prefer to see the system in action first, watch this quick video: 
https://bit.ly/businessbreakthroughadvisors_Video

Let’s build the consulting business that funds your freedom and gives you your life back.

We help business advisors (and those who want to be) use AI to create a reliable 6-figure+ income and leave the rat race forever.

Most consultants are treating AI like a magic button.

These prompts create results you can bill for.

AI becomes powerful when you use it to amplify your thinking and refine the core areas of your business.

I’ve been exploring how to do that inside my own consulting practice and sharing what works with my clients.

Here are some of the most effective prompts I’ve developed across each area of the business:

Strategy
"Evaluate the strategic implications of this market shift and propose three viable response options"
"Assess the attractiveness of entering [market] using a capabilities vs. opportunity fit analysis."

Marketing
"Analyze this customer data and produce insight-driven recommendations for demand generation."
"Map the customer journey and identify friction points that reduce conversion or retention."

Operations
"Design a future-state workflow that reduces cycle time and improves quality."
"Quantify the financial benefits of addressing process inefficiencies."

Finance & Analytics
"Develop a high-level financial model structure to evaluate this business opportunity."
"Perform a variance analysis and explain operational drivers behind the numbers."

People & Organization
"Create a change management plan with stakeholders, risks, and communication needs."
"Propose a succession planning approach for mission-critical roles."

I've put together 50 prompts across all five categories in the cheat sheet below.

Each one is designed to give you a structured starting point, not a finished product.

Try out a few, and save the rest for when you need a reference point.

If you're looking at how to grow your business to 7-figures,
I built a quiz that'll give you a personalized roadmap.

You can take it for free here: https://lnkd.in/gve8CjUu

📨 If you're ready to book a call, send me a DM with the word "ready."
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➕ Follow Dale Gibbons to turn your genius into a 7-figure consulting business.

Escape the rat race by turning your experience and skills into a 7-figure consulting income.

Are you willing to be seen as "too much" if it means saving someone's business?

Prospects don’t hire consultants for credentials.
They hire the person who understands their pain and cares enough to help them through it.

The problem is, many consultants focus so hard on looking polished that their real passion never shows.
They hold back to seem “professional” and end up sounding like everyone else.

Meanwhile, the consultant with less experience but more energy wins clients by making them feel understood.

That’s the difference. Clients choose the person who shows they care, not the one who’s afraid to stand out.

So instead of trying to look polished, focus on being authentic.
Here are a few actions you can do this week:

1. Find the fire.
What’s an injustice in your industry that makes your blood boil? How is it affecting the small business owners who deserve better?

2. Tell your story.
Share the real reason why you do this work. Tell the story of what you’ve been through and who you’re trying to help.

3. Light the match.
Send 10 DMs today. You don’t need a polished pitch. Tell them, “Hey, I saw your website and I think you might be leaving money on the table. Would it help to hop on a call and talk it through?”

Nobody in the world is better at being you than you.

When you stop playing it safe, you give people permission to trust you with their real problems.

That's when cold outreach becomes a public service.

If you’re struggling to pinpoint what’s holding back the next stage of your business growth, I’ve built something that could help.

My Consultant Archetype quiz gives you a detailed report on your current growth phase, your biggest blind spot, and how to fix things fast.

You can take the quiz for free here: https://lnkd.in/gve8CjUu

📨 If you're ready to book a call, send me a DM with the word "ready."
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Prospects don't care about buzzwords.

They just want their problems solved.

A common problem I see is consultants trying to be too clever with their wording.

I've been in business for 40 years. If their positioning is unclear to me, it might as well be in another language for a prospect.

I always recommend reading "Why Business People Speak Like Idiots".

Then, to go back and tighten up your messaging.

In the meantime, here are a few phrases to avoid, and what to say instead:

1. When setting the agenda:
Instead of: "Let's align on strategic priorities for this engagement."
Say: "Let's start with what's most important to you right now."

2. When asking a prospect about their problems:
Instead of: "Can you identify the key pain points impacting your current performance?"
Ask: "What’s getting in the way of your business running the way you want it to?"

3. When talking about growth:
Instead of: "Our objective is to design scalable systems that drive sustainable growth."
Say: "Let’s build simple systems that help you grow without adding chaos."

4. When giving feedback:
Instead of: "Your current strategy appears misaligned with established best practices."
Say: "There’s an easier way to get the results you’re after."

5. When presenting results:
Instead of: "We’ve observed measurable improvement across multiple key performance indicators."
Say: "You’re up 18%. Here’s what’s working and where we can keep improving."

6. When facing resistance:
Instead of: "While I understand your concerns, our methodology has consistently produced results across similar client engagements."
Say: "I get it. Let’s look at how this would work in your situation?"

7. When selling the next step:
Instead of: "We offer a comprehensive suite of services designed to optimize profitability and performance."
Say: "I can help you find and fix the profit that’s already in your business."

8. When following up:
Instead of: "I wanted to touch base to confirm receipt of the proposal and inquire about your decision timeline."
Say: "Just checking in. Does this still feel like the right next move for you?"

9. When wrapping up a meeting:
Instead of: "Let’s recap the key takeaways and confirm action items for next steps."
Say: "Here’s what we agreed on and what happens next."

Prospects just want things made easy.

If your message feels like work, they’ll move on.

Keep it simple. That’s what gets people on side.

If you're trying to pinpoint how to grow your consulting business, I built a quiz that'll help.

It gives you a personal report of your consultant archetype, biggest blind spot, and a roadmap of your next steps.

You can take the quiz for free here: https://lnkd.in/gve8CjUu 

📨 If you're ready to book a call send me a DM with the word "ready."
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Expertise gets you in the room.
Change management keeps you there.

One of the biggest mistakes consultants make is thinking strategy is enough.

It’s not.

Unexecuted ideas don’t drive outcomes.
Without change management, strategy stalls before it starts.

Clients don’t just need a plan. They need help getting people to follow it.

That’s where change frameworks come in.

The right one cuts through resistance, brings clarity fast, and guides people through the messy middle.

Here are 6 that work:

Kotter’s 8-Step Change Framework
From building urgency to embedding new habits, this step-by-step roadmap helps lead large-scale transformation with momentum and clarity.

Lewin’s 3-Phase Model
Unfreeze, change, refreeze. A simple way to help people let go of old ways and lock in new behaviors.

Prosci Change Triangle (PCT)
Combines leadership, project management, and change strategy to align every part of the business around a shared goal.

ADKAR Model
Focuses on individual adoption—awareness, desire, knowledge, ability, and reinforcement. A great tool for spotting what’s holding change back.

McKinsey Influence Model
Change sticks when behavior shifts. This model emphasizes leadership example, shared meaning, skill-building, and reinforcement.

BCG’s Change Delta Model
A big-picture framework that aligns leadership, governance, execution, and employee engagement to drive long-term results.

Strong consultants don’t just deliver plans.

They help teams take action—and make it stick.

Which of these frameworks do you lean on when leading change?

If you're trying to pinpoint how to grow your consulting business, I built a quiz that'll help.

It gives you a personal report of your consultant archetype, biggest blind spot, and a roadmap of your next steps.

You can take the quiz for free here: https://lnkd.in/gve8CjUu 

📨 If you're ready to book a call send me a DM with the word "ready."
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Solving the wrong problem is expensive.

Here’s how to get it right the first time.

Consulting is not about giving advice. It’s about finding what causes a client’s pain and fixing it.

Clients often struggle to explain what’s wrong. When the problem feels overwhelming, they don’t know where to start.

Your job is to help them see it clearly and move forward with confidence.

A few good frameworks can turn a client's confusion into a clear path forward.

Here are six that deliver:

The PDCA Cycle (Plan-Do-Check-Act)
Identify the issue and plan an approach. Test on a small scale. Check the results. Standardize successful methods.

The 5 Whys Technique
Define the problem clearly. Ask "Why?" and record the answer. Repeat up to five times or until the root cause becomes clear.

Value Stream Mapping
Write down each step in a process. Identify where time, effort, or resources are wasted. Streamline the process and monitor results.

Impact vs. Effort Matrix
Map tasks on a 2x2 grid by impact and effort. Highlight high-impact, low-effort tasks as quick wins. Invest heavily in high-impact, high-effort tasks. Delete low-value, high-effort tasks.

Root Cause Analysis
Identify the symptoms of a problem and their effects. Trace the cause to the source. Validate your theory with data or testing. Solve the issue.

SWOT Analysis
List your internal strengths and weaknesses. Spot external opportunities and threats. Match your strengths to opportunities, and try to minimize weaknesses and external threats.

Every consultant has their own way of uncovering the real issue behind a client’s challenges.

Experiment with these frameworks until you find the ones that fit your style and industry. Combined with your experience, they’ll help you spot patterns faster, solve deeper problems, and build more trust with every client you meet.

If you're still struggling, there might be something in your consulting business that needs more clarity.

I built a Consulting Archetype Quiz to help. In a few minutes, it'll uncover your consultant archetype, your biggest blind spot, and the next steps you need to take.

You can take the quiz here: https://lnkd.in/gve8CjUu

Which one of these frameworks do you use? Are there any I've missed?

📨 If you're ready to book a call send me a DM with the word "ready."
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Most people overthink networking.

They show up hoping to impress the right person, say the right thing, and walk away with a new opportunity.

That’s not how it works.

If you want to build real relationships, stop trying to “network” and start acting like someone who belongs in the room.

I’ve always preferred to act like the co-host.

Even if it’s not my event, I walk in like I belong there. I find the bathrooms, check out the food, and look for ways to help people feel at home.

Because when people feel at ease around you, they start opening up—and that’s when real connection happens.

Here’s how to network well in any room:

Tell Your Story
Share a short and honest story that explains why you do what you do.

Pay Attention to Body Language
Stand with confidence, stay relaxed, and make eye contact to help others feel at ease.

Act Like a Co-Host
Focus on helping others feel welcome and connected as if you were hosting the event yourself.

Ask Real Questions
Move beyond small talk by asking thoughtful questions that invite real conversation.

Stop Trying to Impress
Focus on being present and curious instead of trying to prove your value.

Lead With Generosity
Set a simple goal to connect at least one person to someone else before you leave.

You don’t need to perform.
You just need to be helpful and yourself.

That’s what builds trust.
And trust is what leads to clients, referrals, and strong relationships.

If you're trying to pinpoint how to grow your consulting business, I built a quiz that'll help.

It gives you a personal report of your consultant archetype, biggest blind spot, and a roadmap of your next steps.

You can take the quiz for free here: https://lnkd.in/gve8CjUu 

📨 If you're ready to book a call send me a DM with the word "ready."
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➕ Follow Dale Gibbons to turn your genius into a 7-figure consulting business.

Most consultants want to become the go-to expert.

But few take the time to build the skills that actually make them hard to replace.

At some point, almost every consultant hits a wall.
Things might be working, but not enough to break through.

If you want consistent, high-ticket clients, there are 9 skills that make the difference.

Take a look and see which one might be holding you back.

1. Communicate Clearly
↳ Talking more doesn’t mean saying more. Make sure your message is clear and that people actually understand what you mean.

2. Assess Before You Act
↳ Slow down and really look at what needs fixing. The answer is often right in front of you.

3. Build Practical Strategy
↳ You don’t need something flashy. A good strategy is clear, practical, and tied to real results.

4. Understand The Clients World
↳ Do the work to learn about the person, the business, and the problems they face. That’s where real solutions come from.

5. Lead by Example
↳ Be prepared, follow through, and do what you said you would do.

6. Earn Trust Through Results
↳ Earn trust quickly with a small win, then keep it by doing consistent, valuable work.

7. Stay Flexible with Purpose
↳ Stay flexible when things change, but never lose your standards or sense of direction.

8. Negotiate Fairly
↳ Good negotiation isn’t about winning. It’s about finding a fair deal everyone can respect.

9. Create Meaningful Change
↳ It’s not about sounding smart. It’s about doing work that leaves the business better than you found it.

Mastering these skills is what changes your business from 6-figures to 7-figures.

If you're trying to break the ceiling in your consulting business, I created a resource to help.

My free Consultant Growth Archetype quiz gives you a detailed report on your growth phase and what to do next to make a breakthrough.

You can take it here: https://lnkd.in/gve8CjUu

Which skill do you think is most important?

📨 If you're ready to book a call, send me a DM and let's chat.
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We’re living in a trust recession.

And the only antidote is being authentic.

We’ve been in it for a while, but these days technology is moving faster than ever.

We’re using AI in more and more of our work, and people’s antennas are up (as they should be).

It’s getting harder to tell what’s real and what’s not.

I’ve seen this with my own friends and family. There have been times I’ve had to tell them that a video they were watching was AI-generated.

Look, I think AI is as exciting as it is concerning.

It’s here to stay, but it can strip the humanity out of what it creates.

(I’m still a bit sad about the poor em dash. It never stood a chance.)

The erosion of trust, both personally and professionally, is one of the biggest challenges we’re facing right now.

But I think we can close that gap the same way we always have.

Spend time talking with people face to face and have real conversations. Show up as yourself, not the version you think they expect to see.

AI might make the work faster or more efficient, but it can’t replace experience, empathy, or judgment. It can’t replace the human part of what we do.

We’ve gone through the struggles, and we have the human experience to say, “I know what you’re going through. Here’s how I can help.”

People are hungry for someone who actually understands their problems.

AI can help you find them faster, but it’s your personality, experience, and judgment that provide the real value.

📨 If you're ready to book a call send me a DM with the word "ready."
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I used to lose clients I should have kept.

Then I realized I was wearing the wrong hat.

I believe that every consultant has three different hats they need to use.

Coach: Where you help clients see things clearly and make strategic moves.

Consultant: Where you help clients with hands-on implementation.

Mentor: Where you help clients grow as leaders.

I've lost clients becuase at times, I was trying to solve problems while wearing the wong hat.
I'd consult when someone needed a coach, or coach when they needed mentoring.

But over time, I began to figure how where and when my expertise was needed.

Picture an NFL football team.

When you're the coach, you stand on the sidelines. 
↳ You spot what the players can't see and give a clear strategy, but you're not on the field with them.

When you're the consultant, you're in the huddle with the team.
↳ You've got the systems and the elbow grease to deliver.

When you're the mentor, you're not at the game.
↳ But you're a phone call away when a player needs guidance.

The best consultants master all three of these roles. But most never learn when to switch.

Typically, they build their identity around one particular role that they're comfortable with and try to solve the wrong problems.

When you're able to adapt and put on the right hat at the right time, you maintain the skills that solve high-ticket problems.

If a client can't see their blind spots, you put on the coaching hat.
If they're drowning in execution, you put on the consulting hat.
And if they're wondering if they're in the right game, you put on the mentoring hat.

If you can master that, you can accept any high-ticket client that comes your way.

The magic is knowing which hat to wear when.

Think about your current clients. Which hat are you wearing with each of them?

I've also created a quiz that helps uncover what other skills you might be weaker on and how you can move forward.

In a few minutes, you'll get a detailed report on what your consultant archetype is and a roadmap of what to do next.

You can find the quiz here: https://lnkd.in/gve8CjUu

📨 If you're ready to book a call, send me a DM and let's chat.
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Presenting is one of those skills that catches a lot of consultants off guard.

They know their material and have years of real experience behind them. But the moment they step into a room, the dynamics change.

I see the same issues show up again and again:
The equipment isn’t set up the way it should be.
The lighting makes it hard to see the slides.
The room layout works against the message.
And once the presentation starts, filler words, dense slides, or unclear transitions make it difficult for clients to stay with them.

None of this means they aren’t capable.
It simply means the presentation wasn’t set up for success.

Over the years, I’ve developed a set of principles I teach my consultants to help them avoid these pitfalls.

Here are eight of them:

Own Your Equipment and Environment
Don't rely on anyone else for equipment or supplies. Arrive early to test and confirm everything is working.

Tell a Client-Relevant Story
Use a short story that mirrors your audience's challenges. Problem, solution, impact.

Ditch Dense Slides
Have one concept per slide. Minimal text. If people are reading, they're not listening.

Make Numbers Meaningful
Translate data into something real. Don't say "12% attrition." Say "1 in 8 team members is leaving each year."

Use the Rule of Three
Structure your message around three key points. Our brains love patterns.

Rehearse Like a pro
Great presenters look spontaneous, but every word and beat is rehearsed. Practice your timing, pauses, and transitions.

Strengthen Delivery and Clarity
Be intentional with your language and avoid filler words that weaken your credibility.

Create a “Wait for It…” Moment
Save one insight, reveal, or recommendation for near the end. Pause before delivering it. Make it unforgettable.

Strong presenters don't wing it. They prepare, simplify, and deliver intentionally.

If your presenting skills are already strong, and you're figuring out your next step to grow, I built a quiz to help.

It gives you a personal report of your consulting archetype and a roadmap of what to do next.

You can take the quiz for free here: https://lnkd.in/gve8CjUu

What would you add to this list?

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Top consulting firms don’t win projects because their slides look better.

They win because their message is easier to follow.

There is a structure behind it.

One that’s been proven in thousands of boardroom decisions.
And one that every independent consultant can learn to use.

It looks like this:

Front Page
Introduces the work, sets the tone, and makes it clear who it’s for.

Executive Summary
Tells the story in one slide so the decision-maker doesn’t need to dig for the point.

Body of Slides
Walks through the analysis one insight at a time, with only the information needed to back it up.

Recommendations
Lays out what needs to happen next in simple, actionable terms.

Appendix
Holds the detail for anyone who needs to see the work behind the work.

Each section has a purpose.
Each slide has a point.
Each title tells you what matters.

You don’t need a team of analysts or a big logo behind you to create high-trust presentations.

But the structure has to do the work.

Clear thinking, laid out the right way, earns attention.
It shows clients you’re serious, prepared, and ready to lead.

That’s how you compete.

Not by trying to match the big firms slide for slide, but by making it easier to say yes to your ideas.

If you want to break through your ceiling, I built the Consulting Archetype Quiz to help.

It'll show you your current growth phase and give you a personalized roadmap.

You can take the quiz here: https://lnkd.in/gve8CjUu

📨 If you're ready to book a call, send me a DM and let's chat.
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 How To Structure A Consulting Presentation

Decades of expertise don't guarantee job security.

I found that out after getting laid off.

For years, I stayed in corporate, climbed to the top, and believed my results spoke for themselves.

I thought my expertise mattered, but I was still fired for being "too entrepreneurial."

That's when I realized even great performance doesn't protect you from budget cuts, restructures, or a manager who doesn't see your value.

But all of that knowledge under your belt is still valuable. That realization led me to start consulting.

If you're thinking about making a similar change, here's what I suggest:

1. Start with what people turn to you for.
At this point in life, people are probably asking you for advice in one certain area. Focus on that. 

2. Start sharing what you know in public. 
You can do that through social media, speaking, or even a newsletter. The important thing is that you stay consistent.

3. Attract people who have expensive problems and the money to solve them.
Identify your ideal client avatar and talk to as many people as possible with no intent to sell (yet.)

4. Create an irresistible offer.
Make your solution easy to understand and the transformational journey clear. 

5. Think of sales as leadership.
It clears out the head trash you might have about your own offering, and makes it easier for clients to trust you.

6. Create a transformational experience.
Prospects want a solution to their pain. Show them how your work creates that change.

7. Share stories of how your clients' lives improved after working with you. 
Social proof is powerful. Show your prospects what they can expect from working with you.

8. Ask for referrals.
When a client is happy, tell them about your referral program and make it easy for them to share your name. 

9. Repeat steps 1 through 8
Refine the process as you go along. Focus on the 20% of work that creates 80% of results.

10. Live your life
Life isn't just all work. Build relationships that allow you to maximize the time you have with people in your inner circle.

You don't have to change everything at once. You build those consulting skills one step at a time.

There are people who'll pay for your insight because they need experience and perspective to solve their problems.

Don't wait for a round of layoffs to force you to bet on yourself.

Give yourself permission to try.

If you're ready to explore if consulting is the right step for you, I built a free Consulting Readiness Quiz.

You'll get a personalized readiness score across the 7 critical areas that determine consulting success.

You can take the quiz here for free: bit.ly/ConsultingQuiz 

📨 If you're ready to book a call send me a DM with the word "ready."
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10Steps To Turn Your Skills Into A 6Figure+ Income

Some everyday phrases can do real damage.

Start speaking like the expert you are.

How we speak to clients either builds trust or weakens it before we’ve had a chance to help.

I've made the mistake of saying the wrong thing before.

Some of it was leftover habits from corporate. Some of it was insecurity I hadn't fully shaken off.

But I learned that either way, it was fixable.

If you've ever self-edited when talking to a client, this post is for you.

Here are the phrases you ought to avoid, and what to say instead:

Instead of: “I think this might work…”
Say: “Here’s what I recommend based on similar situations.”

Instead of: “Just my two cents…”
Say: “From my experience, here’s what I’d suggest.”

Instead of: “Let me know what you’d like me to do.”
Say: “Here’s the next step I suggest we take.”

Instead of: “I’m probably wrong, but…”
Say: “This may challenge the current approach, but it’s worth considering.”

Instead of: “This might be a dumb question, but…”
Say: “I have a clarifying question.”

Instead of: “Sorry if this doesn’t make sense.”
Say: “Let me know if I should explain that differently.”

Instead of: “That’s not really my area.”
Say: “That’s outside my scope, but I can recommend someone who handles that.”

Instead of: “Hopefully this works.”
Say: “Let’s test this and adjust as needed.”

Instead of: “I’m just a solo consultant.”
Say: “You’ll be working directly with me. No delays or middlemen.”

Instead of: “Everyone’s doing it this way.”
Say: “That’s the common approach, but let’s decide what fits your situation best.”

The right language positions you as a guide, not just another vendor.

If your messaging already feels solid but you're not sure where the gaps are, I built a quiz that can help.

It shows you your consulting archetype, biggest blind spot, 
and gives you a roadmap for your next growth stage.

Take it for free here: https://lnkd.in/gve8CjUu

📨 If you're ready to book a call, send me a DM with the word "ready."
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If you're competing on price, you've already lost.

Here's how to fix it before 2026.

This is the season where consultants finish strong and set the tone for the year ahead.

And funny enough, a conversation with my nephew got me thinking about what it really means to start the new year right.

He’s been staying at my place, getting used to farm life.
One morning, he cracked an egg into the skillet and asked:

"Uncle Dale, why is the yolk so orange?"

I told him those eggs came from our friends who raise free-range chickens, not factory-farmed ones.

We had a whole conversation about the difference before he hit me with the big question:

"So why doesn't everyone just do free-range?"

The answer to that is the same reason most consultants are broke.

Everyone's trying to scale, productize, and compete on price.
That's factory-farmed thinking.

But the best consultants are free-range.
They've positioned themselves as a category of one.

If you're ready to do the same for 2026,
here are the steps to follow:

1. Identify Your Uncopyable Elements
Write down what makes you fundamentally different: Your lived experience, the patterns you see, and the lessons you've learned. 

2. Raise Your Prices Dramatically
Premium positioning requires premium pricing. Stop charging like a commodity. $10k-30k monthly retainers position you as an irreplaceable strategic partner.

3. Get Ruthlessly Selective
Fire your commodity clients. Keep and attract the ones who value wisdom over price.

4. Shift to Partnership Model
Stop selling projects. Start building strategic partnerships with your clients.

5. Use AI to Amplify Speed, Not Replace Value
AI compresses research from weeks to days, but that's not what clients pay for. They pay you to see opportunities they don't see yet.

2026 is coming fast, and the path you choose now will shape your pipeline for next year.

You can either keep competing as a commodity consultant,
or become a category of one and attract premium clients.

If you're serious about attracting premium clients in 2026 i'm hosting a free webinar on Thursday 👇

Secure your spot: https://lnkd.in/g-jEGn6S

Which one will you be choosing?

📨 If you're ready to book a call, send me a DM with the word "ready."
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Being a good communicator is table stakes.

Being a structured communicator is what makes you valuable.

Consultants often communicate from their own perspective instead of aligning with what the client actually cares about.

But as marketing copywriter Robert Collier once said, the key to influence is to "enter the conversation already going on in your prospect's mind."

That means getting out of your own head and focusing on what they care about.

Here are 7 communication frameworks to help you do that:

MOCAA Method
Shift focus from yourself to the prospect. Turns casual chats into lead-generating conversations.

Pyramid Principle
Start with the answer, then back it with logic and data. A go-to for clear, structured recommendations.

SCQA Framework
Frame problems the way clients experience them. Builds tension, then resolves it with your solution.

PREP Method
Stay calm and clear under pressure. Great for making your point when challenged on the spot.

COIN Model
Feedback without the awkwardness. Keeps it objective, actionable, and easy to hear.

What? So What? Now What?
Simplify complex data into insight and action. Keeps clients focused on what matters most.

RACI Matrix
Clarifies roles on messy projects. Everyone knows who’s doing what and who needs to be looped in.

Strong consultants don’t just share ideas.
They communicate them in ways that move people to act.

That’s what builds trust.
That’s what earns buy-in.
And that’s what gets you invited back into the room.

If you want to grow your consulting business, sharpening how you communicate is one of the highest-leverage places to start.

And if you're trying to pinpoint what phase of growth you're in and where to focus next, I built a quiz that will help.

Take the quiz here: https://lnkd.in/gve8CjUu

📨 If you're ready to book a call send me a DM with the word "ready."
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It's hard to keep going when nothing seems to move.

That's when daily 1% improvements make a difference. 

When you're starting out as a consultant, there are times when it feels like you're bumping your head against a glass ceiling.
And sometimes it doesn’t feel like glass at all. It feels like solid concrete. 

I've been there. And I've got the calloused forehead to prove it.
But there's a way to break through whatever obstacle you're facing. 

Let me tell you about Dave Brailsford.

He took the British cycling team, who'd never won the Tour de France, and turned them into world champions.

He didn't have some grand strategy. He focused on 1% improvements.

His team chose the best pillows and brought them to every hotel stop.
They identified the most effective massage gel.
And he instructed cyclists on the best hand-washing techniques to prevent infections. 

He called it the aggregation of marginal gains.

I call it the compounding of marginal gains.

The compound effect of those improvements turned the British cycling team into a force to be reckoned with.

In consulting, it's the same story.

You don't need to burn everything down and rebuild. 
You need to focus on what you can improve by 1% each day.

There are four clear steps to this:

Plan
Use what you know to map out your approach. Decide what steps you'll take and what a successful outcome should look like.

Do
Put your plan into motion on a small scale. This stage is about trial and learning, not launching something big, so keep it simple and controlled.

Check
Pause to review what happened. Did things turn out the way you expected? What worked, what didn’t, and what caught you off guard?

Adjust
If the test went well, build on it and start rolling it out more widely. If not, use what you learned to fine-tune your approach. Then run the cycle again with those improvements in mind.

Your time, multiplied by effort, creates big results. 

If you're looking for the next step of your plan,
I built a quiz that'll give you a personalized roadmap.

You can take it for free here: https://lnkd.in/gve8CjUu

📨 If you're ready to book a call, send me a DM with the word "ready."
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No one asks me, "How much does this cost?" anymore.

Here’s what changed.

When I meet a business owner for the first time, maybe at a networking event, the conversation always gets to the same question:

"So Dale, what do you do?"

Most consultants see that as a cue to start selling.
I see it as a chance to anchor value.

I use something I call the MOCAA Talk Track.

Whenever someone asks what I do, I'll say something like this:
"I'm just out here turning nickels into quarters."

There's a specific reason I say that.

It anchors value before we ever talk about price. And you have to do this early on in conversations.

By the time money comes up, I’ve probably used that nickels-to-quarters line two or three times.
So when pricing does come up, they already understand what it means.

I’ll ask, “If you give me a nickel and I give you a quarter, is that a fair exchange?”
The answer is yes.

Then I’ll ask, “If you give me a nickel and I keep giving you a quarter, do you ever want to stop doing that?”
The answer is no.

So later, when I find $500,000 in untapped profit in their business, that’s the quarter.
I only need the nickel.

By that point, it’s simple math.

But your words matter too.
Never say, “I take 20% of profit.”

Nobody wants to give anything away.
But if they give me a nickel and I hand them back a quarter, they’re fine with that every time.

And if someone pushes back, which doesn’t happen often, I’ll say, “I get it. $25,000 is a lot. It’s just not as much as $500,000.”

So when it comes to pricing, the work isn’t in the numbers.
It’s in how early you frame the value.

Do it before the question ever comes up.
If you wait until someone asks, you’re already too late.

That’s why I use the nickels-to-quarters line right from the start.
It keeps me out of price conversations and inside value conversations.

That’s where you want to be.

📨 If you're ready to book a call send me a DM with the word "ready."
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How To Talk About Price As A Consultant

The most successful consultants aren’t extraordinary.

They do ordinary things with relentless consistency while everyone else is busy getting distracted.

They’re not bouncing around.
They just keep doing the fundamentals again and again with discipline.

They know results take time.
Sometimes weeks.
But when you’re in a place of scarcity, those weeks feel like forever.

That’s where most people stop.
Not because they’re not capable.
But because they haven’t built the resilience to push through that gap.

Especially if they’ve come from a job where the paycheck just shows up.
They’ve never had to think about cash flow.
They’ve never had to manage the mental pressure of building something on their own.

But that’s what this work demands.
The ability to stay focused, keep moving, and let the results catch up.

And through it all, remember:

Nobody can do what you do the way you do it.
That’s what makes you valuable. Don’t forget it.

If you're trying to pinpoint how to grow your consulting business, I built a quiz that'll help.

It gives you a personal report of your consultant archetype, biggest blind spot, and a roadmap of your next steps.

You can take the quiz for free here: https://lnkd.in/gve8CjUu 

📨 If you're ready to book a call send me a DM with the word "ready."
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My webinar blueprint has generated $50M+ in sales.

Here's the step-by-step breakdown:

Webinars and workshops can be tricky for many consultants to get right.

On one end of the spectrum, some people spend the whole session pushing their services.
On the other hand, some give away so much value that prospects think they can do it on their own.

But when you get it right, webinars are teaching sessions that naturally lead to your offer.

I've used this exact framework and shared it with other consultants because it gets results without the sleazy feeling.

Here's how it works:

1. Start with a Magnetic Hook & Bold Claim:
In the first few minutes, establish a time frame, state what you're going to teach, and present the ideal outcome for your audience.

2. Present Inclusive Authority & Who This is For:
Establish your credibility through results, experience, and social proof.

3. Share the Agenda & The Single Most Important Thing:
Give your audience clear expectations of what you'll cover. Share the single most important idea that makes your solution clear.

4. Challenge Identification via The Shift Method:
Call out the biggest false assumptions your audience has and show them a better way to think about their situations.

5. Share the Solution Framework via The Bridge Method:
Present your core process or system. Keep it simple. Name each step, explain why it matters, and how it connects to their desired outcome.

6. Present the Proof & Case Study Sandwich:
Share up to three case studies that tap into different audience segments. Tell them the setup, how you applied your framework, and specific results.

7. Natural Bridge Transition:
Present two paths. The audience applies the knowledge they've gained by themselves, or they receive your personal guidance and services.

8. Share Your Value Stack Offer:
Present your core services as an appealing offer. Let them know what support they have, exclusive bonuses, the total value, and the total investment.

9. Bring in Logical Urgency & Close:
Give people a real reason to act now. It could be limited spaces, bonus support, or a clear guarantee of work.

This method has proven to work for me. That's why I teach consultants to use it themselves.

When you lead with your expertise and a clear offering, the sale becomes a natural next step instead of an uncomfortable pitch.

I've built a quiz to help more consultants reach their next growth phase of their business.

In a few minutes, it tells you your consultant archetype, your number one blind spot, and the next steps you need to take.

You can take the quiz for free here: https://lnkd.in/gve8CjUu

📨 If you're ready to book a call send me a DM with the word "ready."
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You can say all the right things in all the wrong places.

That's where most consultants fail in lead gen.

Years ago, marketing legend Gary Halbert asked his students a simple question:
"If you could have any advantage when opening a restaurant, what would it be?"

Better food? A great location? A killer ad campaign?

Halbert's answer: A starving crowd.

Food, location, and marketing won't matter if there's no hungry audience to buy.

The same's true in consulting. 

A clear strategy and message won't matter if it's shown to the wrong people.

Choosing the best way to get your message across comes down to three things:

1. Your ideal clients actively engage with that media.
Find where your clients are already spending their time.

2. It allows for a direct response.
Look for platforms where people can comment on posts, send you a DM, or take a direct action.

3. It aligns with your strengths.
The media you choose to engage with should feel natural to you. It'll either be writing, speaking, or networking (or a mix).

To refine things more, here are the best media channels for consultants to generate quality leads.

LinkedIn & Email
These are the best routes for direct outreach, nurturing leads, and establishing authority. Personalize outreach messages and post useful content your ICP can take away. Use email to stay top-of-mind.

Webinars & Workshops 
These are opportunities to position yourself as an expert. Teach others what you do, have a clear call-to-action, and follow up with any attendees who might need more nurturing.

Podcasts & Guest Features
Use these as opportunities for long-term trust-building. Be a guest on industry podcasts to borrow credibility. Share your personal stories so your audience can connect with you.

Paid Ads 
Great for when you've got a clear offer and message. Test things on a small scale first and remember that ads only amplify success. They don't create it.

Cold Calls & Direct Mail
These are old-school and need persistence, but they can still be effective for certain markets. Send personalized direct mail to stand out from digital. Follow up any cold calls with useful emails.

In the carousel below, I've put in the most common mistakes consultants and coaches make with each media outreach. Take a look so you know what to avoid.

You don't have to be juggling every single platform out there. You'll land quality leads by being in the right place, at the right time, with the right message.

If you need more support in knowing how to reach your target clients, this Thursday i'm hosting a free webinar to help.

Secure your spot 👉🏻 https://lnkd.in/g-jEGn6S

Which method do you prefer for generating leads: writing, speaking, or networking? 

📨 If you're ready to book a call send me a DM with the word "ready."
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How To Choose The Best Marketing Channels

Sara Simmonds

CEO Impact Innovator | Helping Purpose Driven Entrepreneurs Scale to $1 Million, $50 Million and Beyond | Follow Me For Systems On Sustainable Growth 🌎

With 100K+ followers, 14 years controlling $ Billion buying budgets generating $200M+ for corporates

Plus $10M+ growth for purpose led founder results and $50M+ in positioned expansion - I built the organic growth system for entrepreneurs I wished existed when I needed it most.

My $150K Lesson:

2007: Co-founded Sharkah Chakra, world's first award-winning impact jeans brand. Featured in Vogue, GQ. Winner/ 30 team members.

The insight: As a $Billion Dollar buyer, I saw what made offers succeed at scale. When I built my own brand, I realized most entrepreneurs don't think like buyers - they think like sellers.

The breakthrough: I stopped asking "What expert should I hire?" and started asking "What would make ME approve this budget?"

The answer: ONE Category of One business - fully integrated, perfectly aligned, impossible to ignore.

That shift changed everything

Impact Innovator OS - The Integrated Growth System

I built ONE system that integrates everything a Purpose Led Entrepreneur needs to scale:

Strategy - Your custom path to scale
Offer - Your Category of One Offer
Sales - Your revenue engine
Mindset - Your breakthrough leadership

Everything in-house. Everything you own. Forever.

My System Results:

£0 to £300K in 12 months without agencies
100K+ organic following through owned systems
Multiple 6-figure months, 40-hour weeks
Zero debt, 100% profitable

Founding Member Results Using This System:

Eugenie & Luis: $1M+ additional revenue
Ami: 0- $300K launch
Carol: $200K Sell out launches and scaling to $30MN
Rachel: $500K funding round achieved 
Jo: $2MN -$4MN Sales Increase 
Marie & Jason: Eliminated $144K agency costs
Alexandra: Closed $75K funding deal 
Paula: Scaled and exited in 12 months
Elizabeth: Ideal to Launch and 18 International Awards, plus Amazon Prime Distribution
Simon: High Ticket Offer launched in 90 days and Best Selling Author of his niche


Founding Member Access (Limited):

▸ Foundation: $15K - Build Your Category of One (12 months)
▸ Scale: $30K - Scale Your Growth System (12 months)
▸ Empire: $60K - Full Integration & Implementation (12 months)

(All programs replace $150K+ in agency costs with ONE in-house system you own forever)
(Limited spots)

For purpose-led entrepreneurs ready to scale to $1M, $50M and beyond as a Category Of One:

▸ Next Masterclass: "5 Systems to Build Your Category of One Business"
▸ Newsletter: Weekly buyer intelligence insights
▸ Strategy Session: 45-min Category of One assessment

→ DM 'SYSTEM' for founding member details
→ DM 'MASTERCLASS' for registration link
→ DM 'NEWS' for newsletter

Business Mentor

My client just sold out a $280K launch in 24 hours (Yes for real)

She achieved this: Using my Buyer Intelligence Systems.

Not fancy ads. Not a huge following. Just billion-dollar buyer psychology applied to her offer.

Here's what she had before we worked together:

Innovative product
Pioneer credentials
Mission-driven vision

Here's what was missing:

Clarity on which offer buyers actually want
How to connect credentials to influence
A system that converts at scale

We fixed all three in 90 days.

The formula? It's the same system I used when I controlled $100M+ in retail buying decisions.

I know what makes buyers say yes at scale. 

Because I WAS the buyer saying yes at scale.

If you're brilliant, purpose-driven, and stuck figuring out what buyers want—this is for you.

I'm sharing the exact formula in my masterclass: 

5 Virtual Unknown Buyer Secrets Monday, November 17th | 12pm CT

https://lnkd.in/dqNVxTFy

This is 10+ years of billion-dollar buyer intelligence in 90 minutes.

Because the world needs what you're building.

Love Sara

Founder Impact Innovator OS | The #1 Integrated Growth System for Purpose Led Entrepreneurs to Scale to $1M, $50M and Beyond as a Category Of One Business

No alternative text description for this image

How I learnt the secret of success: Is celebrating each step you make

I used to never celebrate the journey

Until I realised success is one step at a time

Yesterday I was hiking in preparation for Patagonia, and something hit me hard.

I realized the exact moment I learned what real resilience actually means.

It wasn't when I was strong. It wasn't when everything was working.

It was when all I could do was take one more step.

Not the next ten. Not the summit. Just one.

One foot in front of the other. My process. My pace. Nobody else's.

That's when I learned: resilience isn't about being strong enough to see the whole mountain.

It's about being brave enough to just take the next step when that's all you can see.

My business didn't grow because I had it all figured out. It grew because on the days I couldn't see the path, I trusted my process anyway. 

One client. One call. One small decision at a time.

Your breakthrough won't come from having the whole map. It won't come from being where someone else is.

It comes from taking your next step. Even when - especially when - that's all you can manage.

The summit takes care of itself when you honor the step in front of you.

𝐓𝐡𝐞 𝐏𝐨𝐰𝐞𝐫 𝐨𝐟 𝐎𝐧𝐞: 𝐇𝐨𝐰 𝐃𝐨𝐢𝐧𝐠 𝐋𝐞𝐬𝐬 𝐂𝐫𝐞𝐚𝐭𝐞𝐬 𝐌𝐨𝐫𝐞 𝐈𝐦𝐩𝐚𝐜𝐭

It’s easy to feel overwhelmed by everything on your plate.

But here’s the truth: 𝐝𝐨𝐢𝐧𝐠 𝐦𝐨𝐫𝐞 𝐢𝐬 𝐧𝐨𝐭 𝐭𝐡𝐞 𝐚𝐧𝐬𝐰𝐞𝐫.

We live in a world obsessed with 𝘮𝘰𝘳𝘦.

Do more.

Be more.

Try more.

Buy more.

But 𝘮𝘰𝘳𝘦 doesn’t make you happy.

It doesn’t bring wealth.

It doesn’t bring peace.

It brings 𝐞𝐱𝐡𝐚𝐮𝐬𝐭𝐢𝐨𝐧.

And it distracts you from your soul’s real opportunity to make an impact that only 𝘺𝘰𝘶 can make.

Because right now, this moment,

is your moment.

Don’t waste it chasing what doesn’t matter.

𝐓𝐡𝐞 𝐓𝐮𝐫𝐧𝐢𝐧𝐠 𝐏𝐨𝐢𝐧𝐭

I’ll never forget the moment I realised this.

I was about to close a $10 𝐦𝐢𝐥𝐥𝐢𝐨𝐧 𝐝𝐞𝐚𝐥 

buying the collection of a world-famous luxury brand.

Sitting in a beautiful townhouse in Mayfair, London,

pen in hand, ready to sign.

And suddenly, it hit me:

this isn’t 𝘳𝘦𝘢𝘭 luxury.

This is just stuff.

True luxury, real success 

comes from 𝐭𝐡𝐞 𝐨𝐧𝐞 𝐭𝐡𝐢𝐧𝐠 that changes everything:

The one thing you do.

The one thing you buy.

The one thing you offer.

The one thing you say.

The one mountain you choose to climb.

That 𝘰𝘯𝘦 𝘵𝘩𝘪𝘯𝘨 transforms your life

and the lives of those around you.

As the buyer responsible for that $10 million budget,

I realised I was only buying the 1% of what I was shown.

The rest? Waste.

That was the day I walked away from meaningless luxury

and began my journey toward meaningful impact.

𝐓𝐡𝐞 𝐎𝐧𝐞 𝐓𝐡𝐢𝐧𝐠 𝐏𝐫𝐢𝐧𝐜𝐢𝐩𝐥𝐞

As a founder, learning to apply the 𝘖𝘯𝘦 𝘛𝘩𝘪𝘯𝘨 𝘗𝘳𝘪𝘯𝘤𝘪𝘱𝘭𝘦

can transform your life faster in 12 months than in 12 years.

Because people don’t want 𝘦𝘷𝘦𝘳𝘺𝘵𝘩𝘪𝘯𝘨 you do

they want the 𝐨𝐧𝐞 𝐭𝐡𝐢𝐧𝐠 you do brilliantly.


With that one thing, you can:

Transform your wealth.

Transform your business.

Transform your impact.

Transform your life.

𝐀 𝐑𝐞𝐚𝐥 𝐒𝐭𝐨𝐫𝐲 𝐨𝐟 𝐂𝐡𝐚𝐧𝐠𝐞

One of the entrepreneurs I mentor told me recently:

“I spent 10 years doing more — until I discovered my one thing.”

By unlocking that one, unique part of their offer,

their business grew by $1 𝐦𝐢𝐥𝐥𝐢𝐨𝐧 𝐢𝐧 𝐣𝐮𝐬𝐭 12 𝐦𝐨𝐧𝐭𝐡𝐬.

That’s the power of focus.

𝐘𝐨𝐮𝐫 𝐓𝐮𝐫𝐧

Today, give yourself permission to rebalance.

To do less and achieve more.

To focus on the one thing you do exceptionally well

and let go of the rest.

If you’re ready to discover your “one thing” —

join me 𝐥𝐢𝐯𝐞 𝐨𝐧 𝐌𝐨𝐧𝐝𝐚𝐲 17𝐭𝐡 𝐍𝐨𝐯𝐞𝐦𝐛𝐞𝐫 👉 https://lnkd.in/dqNVxTFy

I’ll be sharing 𝐭𝐡𝐞 𝐨𝐧𝐞 𝐬𝐞𝐜𝐫𝐞𝐭 to unlocking your 𝘖𝘯𝘦 𝘖𝘧𝘧𝘦𝘳

so you can scale as the 𝘰𝘯𝘦-𝘰𝘧-𝘰𝘯𝘦 leader you’re meant to be.

Meaningful freedom awaits.

You’ve got this.

𝐒𝐚𝐫𝐚

DO THE ONE THING THAT MOVES YOUR LIFE FORWARD

Commit to what you hate, not just what you love

I used to hate content.

Not because I couldn't do it. Because it felt like a waste of time.

My ego told me: "You're a buyer. A business woman. Not a content creator."

I was ready to throw it in. Get AI to do it. Outsource it to an assistant.

And then I said my mantra:

NO.

Show up for yourself first.

Learn for yourself first.

Build ALL the parts of your system for yourself first.

Because I know that not doing that is the fastest way to failure.

And also because I AM my product.

I don't just say things to my clients. I do what I say, not just say what I do.

So I committed. 30 days straight. Even though I resisted every single day.

The moment I got it done - even though it wasn't brilliant - everything shifted.

New scale-up ideas flowed.

Opportunities opened up.

Everything clicked.

But most importantly?

I realized I had let go of imposter syndrome.

Because doing that "dirty work" - the thing I resisted, the thing my ego said was beneath me

 - THROUGH THE PROCESS, I HAD BECOME.

Not by outsourcing it.

Not by AI-ing it.

Not by avoiding it.

By DOING it.

Here's what I know now:

The thing you're resisting in your work? That's not a block. 
That's your breakthrough.

The thing your ego says you're "too good for"? 
That's where you become who you need to be to scale.

The work you want to delegate before you've mastered it yourself? 
That's the exact work that will transform you.

Commitment isn't just about showing up for what you love.

It's about showing up for what you hate - because that's where you become.

I became the founder who could scale by doing the content I resisted.

What are YOU resisting that's actually your breakthrough?

Together we will transform our world.

Commit to what you hate as well as what you love 

Packing for Patagonia made me cry this morning.

Not because I'm sentimental.

Because my suitcase just showed me the living visual proof of the impact I make

And we make here at Impact Innovator OS

I'm taking 6 of our founders with me - not literally, but packing their genius in my case

Six founders. Six category-of-one brands. All are coming with me to the edge of the world.

I have in my suitcase: products, books, and coaching from the innovators I mentor.

Let's have a look at the IMPACT inside out:  

Carol Chyau - Carol's Category Of One Premium Yak Jumpers - to keep warm and stylish hiking

A year ago, Carol was "just" making sustainable jumpers. Now her yak wool is having $200K sell out launches, and is worn by the worlds to influencers 

Kristi Mayfield,- Kristi's Wine as a social power skill coaching wheel - to taste the best of Argentina

Kristi was "a brilliant wine educator" when we met, and now, 60 days later has launched

The number 1 network for wine as a social power skill in the US..

Vanessa Marshall - Vanessa's B CORP Impact shampoo in a bar - so I can travel light 

Vanessa had a brilliant impact beauty brand Jack59, figuring out how to scale to the next level. 90 days later, we have her game plan in place to double sales next year!

Simon Luthi - Simon's Personal Transformation book of the year - Rocket Shaman

Simon, when we met, was pioneering a brand new method of energy based executive coaching, together we simplified his innovation, now he is scaling 5 figure deals, and selling his services to the world's top 1%.

Jeannie Barsam - Jeannie's Not for Profit Gifing Brands - Collections from brands all sales go to charity

Jeannie had been running a not for profit for a few years, figuring out the best way to scale her genius. Together in 90 days, we have helped Jeannie scale to attract billion dollar partnerships, and have a roadmap in place to scale donations by millions    

Alexandra Merlino - Alexandra B Wild Play Longer  Outside Impact Sunscreen 

Alex is a passionate diver, hiker, and skin cancer survivor, we bonded over love of the outdoors and the lack of brilliant sunscreen - high quality and high impact. Together through Impact OS Alexandra has already raised £340K in funding and is set for an awesome launch next year in 2026!   

I am so proud to be taking each founder's genius with me, and proud to be part of their brilliant scaling impact. 

This is the transformation I help purpose led founders create:

Our members become friends together with each other and with me.

Because we all believe

Together we will transform our world

Love Sara

Ready to join us? DM Tribe to find out more

Out of office. Zero Slack. Zero client calls. Zero "quick questions."

My business is scaling without me.

Today is my first official day hiking in Patagonia, and this post is going out without me touching a thing.

Here's what's happening while I'm off-grid:

My team of 5 is running Impact Innovator OS.

My masterclass funnel is converting at 40%.

My clients are getting transformed through our frameworks.

My content is going out on schedule.

All without me touching a single thing.

This isn't a flex. This is what systems are actually FOR.

Most founders build systems to do MORE work.

I built systems so I could completely CHECK OUT.

Here's the billion-dollar buyer intelligence  Category-of-one founders know:

Your business isn't scalable if it can't run without you for a week.

Not "kind of run."

Not "survive."

Actually SCALE.

So here's my challenge for you:

Could your business scale for a week without you?

If not, you don't have a business. You have a job with extra steps.

The frameworks that make this possible:

✓ Masterclass funnel that converts without you on the call
✓ Team that owns outcomes, not just tasks
✓ Content systems scheduled weeks in advance
✓ Client delivery that doesn't depend on YOUR calendar

This is what 7-figure operations actually look like.

Not busier. FREER.

Enjoy this post. It went out while I was watching the sunrise over the Andes. 

If your business can't run without you, it will never scale beyond you 

DM Masterclass to find out how it's done

Why Amazon rejected me (and why I'm so glad they did)

Years ago, I interviewed at Amazon.

Final round.

They loved my buyer intelligence - the deep intuition to know WHAT in a brand or founder makes them sell and scale.

But in the end, they said no.

Why?

They wanted someone "data-driven."

I was "intuition-driven."

I even told them in the interview: "You need more high-impact offers with strong visual appeal - not just more stuff for stuff's sake."

They wanted rules. Systems. Data models that could be replicated.

I wanted to trust the intuition I'd been building since I was 5 years old - helping my Dad choose his sell-out brands.

That intuition isn't pointing a finger in the wind and praying.

It's buyer pattern recognition built over decades. It's billion-dollar buyer intelligence that sees what data misses.

Here is what I see data misses:

The cultural shifts before they show up in numbers
The founder energy that creates movements
The purpose that makes brands irreplaceable
Quality over quantity - high-impact over endless SKUs

Amazon chose data over intuition.

I walked away grateful.
Two weeks ago proved I was right.

Amazon laid off 14,000 people.
Most of them were brilliant at their jobs. That's not why they got cut.

Here's what actually happened:

They got cut because of commoditization.
The exact thing I warned them about in that interview.
When you optimize for "more stuff for stuff's sake," everything becomes replaceable. Including the people making it.

When your business model is built on endless commoditized products, AI can do that. Systems can do that. You don't need human intuition or judgment.

But when you build high-impact, Category-of-One offers with purpose?

You become irreplaceable.

The Old Way: Corporate Reality

Even "good" employees are getting cut
AI + "bureaucracy reduction" = you're expendable

Commoditization = anyone can do your job

The New Way: Purpose-Driven Reality

YOUR mission can't be replaced by AI
YOUR vision IS the business
You're building something that MATTERS, not just margins

Category-of-One = only YOU can do this

The Difference:

Amazon: 14,000 people woke up expendable
Purpose-driven founders: Wake up ESSENTIAL to their mission
Corporate: Optimize for quarterly profits
Purpose: Optimize for impact + sustainability
Commoditized business: Replaceable
Category-of-One business: Irreplaceable

This is why I chose to build my own purpose-driven business instead.

Because I knew I'd always be expendable there.

Those 14,000 Amazon employees? Talented. Skilled. Committed.

But they were building someone else's commoditized dream.

I chose to build my own Category-of-One mission.

And now I help purpose-driven founders do the same: become so essential to their market that they can never be replaced.

Not just another business. A mission only YOU can lead.

Ready to become irreplaceable? Join my masterclass Monday, November 17th, 12pm CT: 

https://lnkd.in/dqNVxTFy

Trust Your Intuition 

People often ask me my secret to helping founders sell out (here it is in 60 seconds)

People decide whether to buy you (or not) before they meet you.

My job for over a decade was to hunt out cool founders and brands and give them 6, 7, and 8 figure orders in the process.

Thousands of founders would bang on my door, and I would ignore them.

The one secret that made me buy - those who had a community of raving fans.

When you build that community, people hunt the world for you.

That's why I hunted out the coolest founders from the basements of Berlin (and your clients will too).

Those Berlin basement founders weren't trying to be seen everywhere. 

They had cult status among the buyers who mattered. 

That's what made them irresistible - and expensive.

This is exactly what I teach my clients to build. Not mass visibility. Cult status with your Dream 100.

The Dream 100 Formula:

Element 1: Category-of-One Thought Leadership

Become THE voice your Dream 100 follows (not one of many)

Element 2: Movement Building

Create strategic content and events - they feel part of something bigger

Element 3: Strategic Partnership Network

Credible leaders amplify your reach 24/7 - network effects compound your authority

Element 4: Founder-Led Sales System

Everything connects: your leadership → your movement → your partnerships → 24/7 inbound sales

When these 4 elements integrate, you stop chasing. You build a movement that sells 24/7.

Real status isn't about being seen by everyone. It's about being found by the right people.

Your Dream 100 is hunting for you right now.

Sign up to my newsletter to discover how to make sure they find you.

https://lnkd.in/dsVQABvv

Build Your Raving Fans In 60 Seconds

My client https://lnkd.in/d4TNyHCu Simon Lüthi just hit Best Personal Transformation Book of 2025.

We met on Zoom. Him in Seattle. Me in London.

And within the first 15 minutes, I felt it.

That energy that says: this founder is going to change the world.

Simon had created something pioneering - Transmutation Design™. Bringing energy work to corporations. Teaching leaders how to lead without burning out.

He'd lived the journey. Corporate executive → cancer → self-healing → building an entirely new methodology.

But here's what he told me on that call:

"I can't get people to understand what I do. I know it works. I've transformed my own life and my clients' lives. But I can't simplify it."

30 days later, we had it.

His Category-of-One. Crystal clear.

Not through a course. Not through an accelerator.

Through personal 1-1 work with me and the Impact Innovator OS peer group community

Where I could see him, feel his energy, and pull the thread that made everything click.

The breakthrough in 30 days:

Transmutation Design™ - defined and scalable
How to develop Intuitive Intelligence for executive decision-making
The framework Top 1% leaders trust
The positioning that opened global doors

The results in 60 days:

Best Personal Transformation Book of 2025
#1 New Release
High-ticket deals flowing
Top global partners reaching out

This is why I only invite 2 new founders to join Impact Innovator per month.

Because this level of breakthrough clarity doesn't come from templates or group coaching

It comes from personal 1-1 work where I can see YOUR specific genius and help you make it scalable.

Simon is now transforming how corporations lead.

And it started with one Zoom call where I saw what was possible.

Want to see what transformation looks like?

Read Simon's book "Becoming the Rocket Shaman": https://a.co/d/hGUzIGK

Then join my masterclass to build YOUR Category-of-One: Monday November 17th, 12pm CT: https://lnkd.in/dqNVxTFy

Together we will transform our world.

A friend calls me 'Stara' - Sara + star. I light up every room I enter. 

Not because I'm performing, but because I stopped proving.

Here is how I started to operate from self love rather than self loathing, proving or trying

I used to think magnetism came from doing more, being more,  or trying more

I thought if I just worked harder or closed that next deal

I would feel worthy, but it never happened

The more I tried to feel worthy by achieving, the less I achieved    

Then I realised: buyers don't choose you

UNTIL YOU CHOOSE YOURSELF

When I began to choose myself

Buyers choose me  because they FELT I was honouring my own light

Here are my 7 light warrior mastery tips for you

Implement them (and thank yourself later) 
 
1. Make decisions from your throne, not the gallery. You're not trying to earn the seat - you're already in it.

2. Stop treating your spiritual practice like a side hobby. 

My 1-2 hours of Buddhist chanting daily isn't "woo woo" 

It's the foundation that enables me to shine my light on the world.

3. Build relationships that nurture you, and do not extract from you.

Real radiance attracts =  real relationships. 

My top 1% network exists because we elevate each other, not use each other.

4. Understand that elevating your  consciousness and results aren't separate. 

Make time to do more elevating and receive more results = Simple Math

5. Stop asking "Am I enough?" and start asking "Is this a match for my frequency?" 

Not everyone gets access to your light; protect it.

6. Become known as number one in your purpose. Not by shouting louder, but by integrating your own light deeper.

7. Realise: the work you do on yourself IS the work that scales your business. 

They're not two paths. They're one becoming.

The moment I stopped proving my worth and started operating from it? 

My Results upgraded. My team upgraded. My entire reality shifted.

Not because I learned a new strategy. Because I let go and allowed my light to shine

This weekend, allow yourself permission to let go and allow your light to shine.

And ask yourself 

What would change if you stopped proving and started being? 

For more insights, sign up for my Impact Innovator newsletter here:

https://lnkd.in/dsVQABvv

Together, we will transform our world

Love Sara

My 7 Light Warrior Tips To Scale

Your Purpose Is Your Compass To Success When The World Feels Like It's Spinning Out Of Control (Like Now)

Read the news, and you'd never get out of bed.

(That's why I stopped reading it years ago.)

With the right formula to share your purpose with the world, you thrive and scale 24/7, no matter what is going on

Even if the zombies come! :)

Here is my advise: Proven over 20 years choosing which brands people buy and don't buy

If you want to scale, go INWARD to the heart of your unique innovation - and simplify it, that is what your dream buyers want.

Stop listening to the jungle drums of uncertainty and fear from the media, from well meaning friends, from family.

Start listening to really hard facts on purpose-driven data.

Here's what the data shows:

Purpose-driven businesses: 31% hit double-digit growth

Everyone else: 21% PWC

And this was WHILE the market dropped from 43% to 25% overall, PWC

Translation: When things get harder, the purpose gap gets WIDER.

Why purpose wins in chaos:

IBM's purpose: "Make a connected world smarter" 

Result: This mission became the focus of 25% of their research in year one - salesforce

Their Smarter Cities mission innovation delivered:

Stockholm: 22% traffic reduction + $92M revenue gain Salesforce
Malta: 15% water savings, 25% energy reduction salesforce
100+ cities transformed
Here's what billion-dollar buyer intelligence taught me:

When you can't see the path forward, purpose becomes your decision filter.

Most founders spin-chasing every lead, every trend, every "strategy."

Category-of-one founders ask ONE question: "Does this align with my unique purpose?"

That keeps you moving forward while everyone else panics.

Your unique purpose is your secret sauce to 7 and 8 figures.

Not your framework.

Not your funnel.

Your PURPOSE is what buyers actually want.

If you want to supercharge your results, the data is clear:-

Stop listening to the jungle drums of fear.
Start leaning into what makes you a category-of-one.

To get clarity on your unique purpose, DM "CLARITY" and I'll send you a private invitation to our upcoming masterclass.

The world wants YOUR purpose, turned up loud FACT

Purpose Your Key To Success

This is what purpose looks like in action. 💚

Together we will transform our world

Love Sara

Why do brilliant founders stay invisible, while others with weaker offers become no.1?

I have spent years uncovering what makes billion-dollar buyers choose one purpose led business over every other.

On November 17 at 12 PM CST, I'm hosting a live private masterclass revealing the 5 virtually unknown secrets that make customers choose your offer instantly

AND actually buy what you’re selling.

Here's what you'll learn:

1.⁠ ⁠Why being “different” keeps you stuck and what buyers really use to decide who wins the deal.

2.⁠ ⁠How some founders sell out $200K launches in 24 hours (without ads).

3.⁠ ⁠The 2 hidden secrets that make growth sustainable instead of a one-time spike.

This isn’t just another boring marketing class.

This is a live behind-the-scenes breakdown of the exact buyer psychology I've used to approve $100M+ in deals.

It's the same frameworks that have helped hundreds of purpose-led founders have the roadmap to scale to $1M to $50M and beyond without the need for outside experts.

👉 Seats are limited.

Register now and get the pre-video series before the live session.

Save your seat here: https://lnkd.in/daGbCRjA

Hamza Abuqalbeen, Damini Chomal and 13 other attendees

5 Billion-Dollar Buyer Secrets That Make Customers Choose You

This time next week, I will be starting a hike in El Chalten Patagonia Fulfilling a life Dream

To walk the path of innovators

I made myself this dream 10 years ago when I wanted to quit being a purpose led founder

Here is what saved me

The Innovator: Yvon Chouinard who founded Patagonia the $Billion Dollar Brand

Chouinard was a broke mountain climber not a business person with a desire to get rich

He simply had a dream to climb mountains

So he taught himself blacksmithing and made awesome mountain equipment.

His friends wanted them. He sold them from his car for $1.50 each.

He didn't set out to build a billion-dollar company.

He just refused to compromise what mattered to him.

When being a purpose led founder got tough for me,

And every bone in my body wanted to quit

I remembered Yvon famous words

"Impossible is the lamest of excuses" Yvon Chouinard

And I realised quitting does not make life easier

It just delays your dreams from being realised - because your dreams don't quit

They keep going back to haunt you - until you realise them

What stopped me from quitting was realising

Everything is "figurable outable" - Including how to build sustainable growth

Like Yvon for mountain climbers, I did the same for purpose led founders

When there was no roadmap for what I wanted to achieve, and help founders achieve

I figured out the roadmap over 10 years

And build the solution - Impact Innovator OS

What would you do if you knew your purpose was the path not the obstacle?

My Systems = Permission To Let Go

Systems aren't about control.

They're about permission to let go.

Most founders think systems mean MORE structure, MORE rules, MORE micromanaging.

They're building prisons, not processes.

Here's what I know with billion-dollar buyer intelligence:

The best systems don't need you watching them.

They need you TRUSTING them.

I just spent a week in Patagonia. Zero Slack. Zero check-ins.

My team ran the business.

My masterclass converted at 40%.
My clients got a transformation.
My content went out flawlessly.

Not because I had cameras on everyone.

Because I built systems that give my team permission to OWN their outcomes.

The difference between control systems and freedom systems:

Control systems: "Here's exactly how to do it, check with me before every decision"
Freedom systems: "Here's the outcome we need, here's the framework, you own the how"

Control systems: Team waits for your approval
Freedom systems: Team makes decisions and moves forward

Control systems: You're the bottleneck
Freedom systems: You're irrelevant to daily operations

That last one? That's the goal.

This is the shift:

Stop asking: "How do I build systems so I know what's happening?"
Start asking: "How do I build systems so I don't NEED to know what's happening?"

Your business will scale the day you become irrelevant to its daily operations.

Not because you abandoned it.

Because you built systems that give everyone else permission to own it.

That's not losing control. That's gaining freedom.

You have the power to protect your peace

I knew my billion-dollar buyer secrets were powerful (Join me at 12 PM CT time today LIVE)

I will be sharing all 5 secrets with you:

How you can get more customers to buy your purpose led offer ( while doing less) 

Why?

Your success is what drives me. 

Watching you break through, exit successfully, own your positioning, regain your confidence, this is why I built these systems.

Here are some of our recent 5 Star Trust pilot  Reviews

"I used Sara's knowledge to fine-tune elements which were decisive for the sale. I exited successfully while taking my company to the next level."
– Paula

"With Sara's support, we confidently stepped into a 'category of one' position—owning what makes our brand distinct and valuable. Within weeks, we were executing with focus and seeing measurable traction."
– Vanessa

"Sara's guidance helps you regain confidence back in your very own unique business value proposition."
– Sarita

"Sara's focused guidance helped me reconnect with the deeper purpose behind my work and articulate my value with much more confidence."
– Pramila

If you want the same results, join us today at 12 PM CT.

I'm teaching the 5 Billion-Dollar Buyer Secrets that get more customers to buy your purpose-led offer.

https://lnkd.in/dqNVxTFy

Sara

Mountains don't apologize for taking up space.

Neither should you.

Before I start working with founders many feel like this 

(and its natural by the way, its an old in built operating systems that needs to change)

They shrink their offers to feel "more accessible."

They soften their prices to avoid "being too much."

They dim their genius to not "intimidate" people.

Here is why that old operating system needs to change:

Working as a  billion-dollar buyer taught me this:

The most magnetic founders never apologize for taking up space.

Not because they're arrogant.

Because they know their PRESENCE is their value.

Mountains don't say:

"Sorry for being so tall."

"Maybe I should be smaller so you're more comfortable."

"Let me make myself less imposing."

They just ARE.

Solid. Unmovable. Unapologetic.

Today embrace this: You are allowed to:

Charge premium prices without justifying them

Have standards that eliminate 90% of people

Take up space in your industry

Be too much for some people

Shine without dimming for anyone's comfort

Stop asking permission to take up space.

Just take it.

Most founders think they need better branding, more content, or a “stronger niche” to convert buyers.

But that’s not why they’re being ignored.

Meanwhile, competitors with weaker offers…
smaller audiences…
and zero differentiation…

Are closing deals faster.

After spending years in high-level rooms where multi-million-dollar buying decisions happen, I learned something most founders never hear:

Buyers don’t choose the most impressive offer.

They choose the offer that triggers 5 specific psychological buying switches.

And almost no one is using them.

On December 8 at 12 PM CST, I’m hosting a private masterclass where we’re breaking down these 5 buyer switches in detail.

Not theory.
Not generic “positioning advice.”
But the exact mechanisms top buyers use to say yes - fast.

Here’s a preview of what you’ll learn:

1. Why “standing out” is often the reason you’re NOT getting chosen, and what buyers actually look for instead.

2. The strategy behind founders who sell out 200K launches in a single day without ads, funnels, or giant teams.

3. The hidden systems that turn unpredictable sales into steady, compounding growth.

These are the same frameworks I used to greenlight over $100M+ in deals, and founders have used them to scale from $1M to $50M without burning cash or hiring bloated agencies.

This masterclass is not public, and seats are extremely limited.

Everyone who registers gets access to the pre-training video series before we go live.

🔗 Reserve your spot: https://lnkd.in/dqNVxTFy

If you sell expertise, transformation, or innovation, don’t miss this. This one session could change how buyers see you forever.

Don't Fake It Till You Make It"

Starbucks just admitted what most brands won't:

Their purpose strategy misfired.

CEO Brian Niccol told Axios: "We had this strategy that was just a misfire of a purpose-driven store. It's like, well, the purpose is community connection. I think that's what got us off our game." TheStreet

Wait.

A $103B company with 40,000+ locations worldwide just said their PURPOSE got them OFF their game?

Here's what happened:

Starbucks tried to be everything to everyone.

Purpose became so broad it meant nothing.

Community connection? Great. But if your baristas can't make coffee fast enough, you've lost the plot.

Niccol's fix?

Go back to basics. "Above all else, a coffee company." Craver

This is the billion-dollar buyer intelligence lesson:

Purpose isn't about adding MORE missions to your business.

Purpose is about knowing your ONE thing so clearly that every decision flows from it.

The difference between purpose-washing and purpose as your operating system:

Say No To:- Brands trying to save the world while their core product suffers

Say Yes To: Brands whose purpose IS their product excellence

Look at Patagonia:

They don't talk about being a clothing company that cares about the environment.

They're an environmental company that makes clothing to fund the mission.
See the difference?

One is purpose bolted ON.

One is purpose built IN.

Most founders make Starbucks' mistake:

They add purpose to their pitch deck, their website, and their social posts.

But their operations? Still running on old systems that contradict everything they claim to stand for.

Category-of-one founders don't fake purpose till they make it.

They BUILD their entire business FROM purpose.

Every hire. Every offer. Every client decision.

Either it aligns with your purpose, or it doesn't belong in your business.

Don't fake it till you make it.

Make it real, or don't make it at all. 

Sign up to my newsletter here, for weekly strategic  on how to Be Impactful

https://lnkd.in/dsVQABvv

Read this if you want to stop  feeling like walking through GOOP growing your business 

$2M+ business.

And the founder wanted to quit.

Not because there business wasn't profitable.

Because every day felt like walking through GOOP.

Heavy. Sticky. Exhausting.

Never breaking through to the other side.

Here's what I heard on our first call:

"I'm working 60+ hour weeks. 

My offers convert, but they feel... generic. 

My thought leadership? Non-existent. 

I'm just another founder saying the same things everyone else is saying."

"I feel like I'm wading through mud. Every single day."

The problem wasn't work ethic.

The problem was no CATEGORY-OF-ONE positioning.

No billion-dollar buyer intelligence telling her what to say yes to and what to walk away from.

Just endless tasks, endless clients, endless sameness.

We worked together for 6 months.

Here's what shifted:

BEFORE: Walking through GOOP

Felt invisible in a crowded market
Working harder, not smarter
Burnt out from trying to be everything to everyone
Thought leadership? What thought leadership?

AFTER: Thriving in clarity

Category-of-one positioning that makes her MAGNETIC
Optimized offer that converts without her on every call
Team that owns outcomes, not just tasks
Thought leadership that positions her as THE expert

The difference?

This founder stopped trying to compete.
Started leading from unique genius.

The transformation:

Heavy → Light
Stuck → Flow
Invisible → Magnetic
Exhausted → Energized
Generic → Category-of-One

Same business. Different operating system.

Here's what I heard after 6 months:

"I finally feel like I'm running my business instead of my business running me. 

I'm not walking through GOOP anymore. I'm flying."

This is what's possible when you stop:

Trying to do what everyone else is doing

Working harder to prove your worth

Building offers that require YOU to deliver everything

And start:

✓ Operating from your category-of-one positioning
✓ Leading from inherent worth, not proving worth
✓ Building systems that give you permission to let go

Change the system. Change everything. 

One Day Or Day One You Decide

taplio

The Battle

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Sara Simmonds

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The Battle

Dale Gibbons

Sara Simmonds

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Dale Gibbons's LinkedIn Performance

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