PDF.ai

Founder

Testimonial

Cisco Systems

Senior Software Engineer

Bootstrapping

📚 PDF.ai: Chat with PDFs using AI
💜 Testimonial.to: Grow your business with social proof 

Also, making Docsium.com and Supportman.io for fun

Damon Chen

Driving SaaS growth via Strategic SEO & Content in the AI, LLM era | 100+ brands | $70M+ in results | Founder @ Contensify

Having worked for a decade with B2B SaaS companies across different industries - eCommerce, HRTech, EdTech, Marketing and Sales Automation, MarTech and others, I'm a full-stack Content Marketer and B2B Content Writer with a knack of using my tech background to compliment my strategy and writing skills. 

Along with my team at Contensify, I have had the chance to work with early-stage and enterprise startups, helping them understand the importance of organic growth and establish a robust inbound marketing engine that fuels both marketing and sales funnels. 

Our approach has led us to becoming one of the most acknowledged B2B SaaS Content Marketers - featured on Semrush, Forbes Official Agency Council, Coschedule and many other internationally acclaimed industry expert platforms. 

My experience and work includes the following: 

- Setting up the HubSpot pillar content strategy
- B2B Content Marketing strategy 
- B2B Content Writing (blogs, articles, ebooks, white papers, reports, infographics, podcasts, webinars) 
- B2B Social Media Marketing and Management 
- Content Designing (infographics, ebooks and more) 
- Search Engine Optimisation (SEO) 
- Ability to align with B2B Sales and Account-Based Marketing Campaigns 

If you're looking for an inbound or content marketer for your startup, a B2B content writer or simply someone you'd like as a consultant to guide your team, reach out to me on DM. 

You can also reach out to my B2B SaaS Content Marketing Agency here: https://contensifyhq.com/

Vanhishikha Bhargava

When you’ve been doing something for long enough,
 it stops feeling like a process…

and starts feeling like second nature.

Yesterday, Navneet and I sat down to review client reports
and map what they actually need to enter their next phase of growth.

And as always, the real work wasn’t in adding more.

It was in deciding what matters right now.

So we worked through our usual lens:

→ Must have
→ Good to have
→ Can be done later

Because one of the most important truths in marketing is this:

You don’t need everything at once.
You need the right things at the right time.

Spreading yourself too thin helps no one.
Especially when time and money are real constraints.

Clarity is leverage.
Focus is growth.

PS:

See those screens in the photo?

We built a tool internally to help us understand which efforts need to move now
and which can be parked for later.

So we can identify quick wins much faster than before.

And yes, we use what we build. Extensively.

If you’ve been struggling to give your content and search strategy real direction
despite already having a lot of content on your site…
this might be exactly what you’ve been looking for.

Link in the comments 🎁 



#seostrategy #llmseo #contentmarketing #marketingstrategy

There's a narrative floating around right now that domain authority no longer matters.

Especially in the age of AI search.

And yes, to be fair:
newer sites are showing up in more places.

We've seen it too.

But here's the part most people are skipping.

When I pulled up Semrush's AI Visibility Toolkit this week and started mapping brands that are consistently visible across AI platforms...

a very clear pattern showed up.

The winners aren't just "new" or "lucky."

They have authority.

Sometimes at the domain level.
Almost always at the topic level.

The brands showing up most often in AI answers are the ones who:

→ Have covered their subject in real depth
→ Have stayed with the topic long enough to build trust
→ Have connected ideas, use cases, comparisons, and nuances
→ Have adapted their content to the additional asks of AI platforms
→ Have evolved formats without abandoning foundations

In other words:

AI didn't kill authority.
It raised the bar for it.

Yes, newer sites can break in faster now.

But when you layer Semrush's AI Visibility data over traditional domain metrics?

Sustained AI visibility still favours brands that have:

→ A clear topical identity
→ Strong internal coherence
→ Repeated, consistent coverage
→ Signals that say "this source knows what it's talking about"

This isn't about chasing a higher DA score.

It's about earning authority through depth, consistency, and adaptation.

AI systems don't reward randomness.
They reward understanding.

And the Toolkit makes this visible in a way we've never had before - you can literally see which topics you own, where competitors are cited instead, and what gaps still exist in your authority footprint.

So if you're building for 2026 and beyond:

Don't choose between authority and AI visibility.

Build authority so AI has a reason to trust you.

That's how visibility compounds.

Want to see where your brand actually shows up in AI search vs. where you think you show up? 

DM me and I'll walk you through what I'm tracking 📊




#aiseo #seostrategy #contentmarketing #SemrushAmbassador #b2bsaas #SemrushAmbassador

Just dropped a new edition of the newsletter and honestly, it couldn't wait.

Last edition I talked about why companies need more content.

Let me be clear: I didn't mean go feral with it. Publish everything. Burn out your team. That's not the play.

Your existing content? It's still working. 

Maybe harder than you think - if you know how to protect it.

This edition breaks down content decay.

And in the age of AI, it's something most teams are completely underestimating.

Quick confession: I went dark for a couple days. Nasty viral had me in that fever-dream loop of steam showers and failed sleep attempts - genuinely, as brutal as trying to explain content decay properly. 😅

But this one needed to ship anyway.

If you've watched pages that used to quietly pull their weight just… stop. 

Or if you've seen AI stop citing you even when your traffic metrics look "fine"... this is for you.

Fair warning: there's a twist at the end of this one. Read all the way through.


#contentmarketing #llmseo #aiseo #b2bcontent #contentdecay

Yes, you need more content. But I never said to forget what you already have. In the last edition, I wrote that companies need more content this year.

Open article: What is content decay and why it matters (well, sorry to break it to you) by Vanhishikha Bhargava • 3 min read

What is content decay and why it matters (well, sorry to break it to you)

Since the beginning of January, my calendar has been a personality trait.

Averaging 5-6 hours of meetings a day with companies who’ve finally decided to care about their search presence.

Plot twist:
Most of that time is spent explaining that there is no hack to AI visibility without foundational SEO.

No shortcut.
No prompt.
No “one weird trick.”

So if I missed my posting streak this morning, 
I wasn’t slacking.

I was in my 4th meeting of the day saying the same sentence… again.

Brb running away now🏃‍♀️💨 I've got some company websites to save! 


#llmseo #aiseo #geo

Let's be honest.

We've been doing backlinks wrong for years.

And I'm tired of pretending we haven't.

For a decade, SEOs (myself included) chased the same playbook:

More links = better rankings.
Higher DA = instant authority.
Guest posts everywhere = success.

We treated backlinks like a numbers game.

And we were dead wrong.

Semrush just analyzed 1,000 domains across industries to understand how backlinks actually impact AI search visibility.

And the findings? They're a reality check for everyone still stuck in 2015.

Here's what actually matters in the AI era 👇

→ Quality crushes quantity
A handful of authoritative, topically relevant links beat 50 random directories every single time.

→ Nofollow links are nearly as powerful as follow links
Yep. AI doesn't care about your rel tags. It cares about credible signals.

→ Image backlinks outperform text links
Turns out, contextual signals from images have stronger correlation with AI mentions than traditional text-based links.

→ Authority diversity matters more than Domain Authority
Trust, credibility, and topical relevance across varied sources > one metric you can buy.

Here's my take:

We wasted years optimizing for the wrong thing.

Chasing DA like it was a scoreboard.
Buying bulk link packages.
Begging for guest posts on irrelevant sites.

AI search didn't change the rules.

It just exposed who was playing the wrong game all along.

Because here's the truth:

AI surfaces brands with sustained authority.
Brands mentioned in credible contexts.
Brands worth citing.

Not brands with 10,000 spammy backlinks from "top directories."

If you want to show up in AI search?

Stop counting links.
Start building authority that actually matters.

Get cited where your audience lives - Reddit, YouTube, niche forums.
Create content worth referencing.
Earn contextual mentions, not transactional ones.

The backlink obsession isn't dead.

We just finally know what we should've been obsessing over all along.

Quality. Relevance. Credibility.

Not vanity metrics.

Want help building an authority engine that AI (and humans) trust?

Reach out to me; but first read the study by Semrush in my comments 🤷‍♀️ 




#backlinkstrategy #seostrategy #llmseo #SemrushAmbassador #contentmarketing

backlinks and ai visibility study by semrush

9 Things You Need to Do for Search Everywhere Optimization (Not Just Google SEO)

Search isn’t what it used to be.

People don’t just “Google it”. They research everywhere.

Across TikTok, YouTube, Reddit, marketplaces, and AI assistants.

That means SEO can’t live in a silo anymore. 

Here’s what Search Everywhere Optimization actually looks like:

1/ Show up wherever your audience is searching

Not just Google - social platforms, video, forums, marketplaces and AI-driven tools. 

2/ Think audience first, platforms second

Don’t chase trends. Ask where your actual customers are researching and engage there. 

3/ Shift from keywords to intent pillars

Understand the real questions behind search terms, then answer them across surfaces. 

4/ Optimize for continuity, not spikes

Search-optimized content stays discoverable long after trending posts peak. 

5/ Expand measurement beyond impressions

Branded search volume - on Google and platform search, shows real preference. 

6/ Scale with creators and ecosystem voices

Your team alone won’t cover every surface; creators extend reach with native authority. 

7/ Own emerging conversations early

Get ahead of topics before volume surges so you become the default answer. 

8/ Reinforce across platforms for AI visibility

AI systems draw from multiple sources; consistent presence increases chances of citation. 

9/ Treat every touchpoint as a discovery moment

Whether it’s search engines, AI responses, video, or community threads, every interaction shapes visibility. 

The takeaway?

Traditional SEO is still important but where search happens has expanded fast.

Winning visibility today means showing up everywhere your audience is curious, not just where Google ranks your pages. 

Need help with a strategy that covers it all? Reach out to me 👋  

If you want to learn more about Search Everywhere Optimization, link to a fantastic article by Semrush in the comments below. 



#aiseo #llmseo #seostrategy #contentstrategy #SemrushAmbassador

I built 20,000 followers in a year.

Not because I'm a "founder-led content expert."

But because I stayed authentic.

Showed up consistently.

And shared what actually mattered to founders like me.

Now, we're building AuthorityMax to help other founders do the same.

Here's what's working:

→ Tone matters. People can smell corporate BS from a mile away.
→ Content tilts separate you from the noise. What's your unique POV?
→ Reach compounds when you stay consistent. Not perfect. Consistent.
→ Time savings? Massive. When you have a system, not just motivation.

But here's the friction point we keep seeing:

Founders struggle to get their thoughts into the chatbox.

It's not writer's block.

It's the gap between "I know what I want to say" and "how do I actually say it?"

The ideas are there.

The positioning is clear.

But translating that into content that sounds like you? That's where it breaks down.

So we're building for that exact moment.

I'm not going to pretend I have all the answers.

But I do have proof that showing up authentically works.

And I'm sharing everything we're learning along the way.

If you're a founder who's been sitting on the sidelines,
waiting until you "figure out content,"
would it help if I put together a playbook on this?

No fluff. Just what worked for me.

Comment PLAYBOOK if you'd want that.

Founder to founder.

Let's build in public together.

PS. I'm going to bother Chinmaya for more inside hacks on making the most out of what we've built! 😉 




#foundercontent #linkedincreators #b2bsaas #contentmarketing #founderled

founder led content on linkedin with authoritymax

88% of AI projects fail.

Not because the tech is bad.

Because the strategy never existed in the first place.

PwC's latest CEO survey just dropped the numbers most of us have been watching play out in real time:

→ 56% of CEOs see zero financial benefit from AI.
→ No revenue increase.
→ No cost reduction.
→ Nothing.

Meanwhile, 12% are crushing it.

Both revenue growth AND cost savings.

So what's the gap?

It's not the AI.
It's not the models.
It's not even the implementation partners.

It's strategic depth.

Here's what the 12% actually do differently:

→ They define outcomes before they pick tools.
→ They map AI to core business functions, not edge cases.
→ They build realistic timelines based on org readiness, not vendor promises.
→ They measure business impact, not "AI adoption rates."

And here's what the 88% are doing instead:

→ Chasing adoption theater.
→ Running pilots with no path to production.
→ Measuring "AI usage" instead of revenue or margin lift.
→ Treating AI like a checkbox instead of a business transformation.

The vanguard companies?

They're not smarter.
They're not more tech-forward.

They just have clearer foundations.

They know what problem they're solving.
They know what success looks like.
They know their timeline isn't 90 days.

If your CEO is asking "why isn't AI moving the needle?"

The answer isn't more AI.

It's more strategy.

Stop optimizing for adoption.
Start optimizing for outcomes.

Need help building an AI enabled marketing strategy that actually connects to business results? 

Let's talk.


PS. For ease of read and understanding, linking to the Search Engine Journal article that got me to this study in the comments 👋 



#aiStrategy #b2bsaas #ceos #businesstransformation #strategicdepth

TL;DRs don't make your content easier to read.

They make it easier to cite.

And in the AI era?
That's the entire game.

I've been testing TL;DRs across client content for months now, and here's what actually moves the needle with LLMs:

TL;DRs aren't summaries.
They're signals.

They tell AI systems:
"Here's the core answer. Here's what matters. Here's what to pull."

When done right, they reduce friction for extraction.
When done wrong, they're just fluff at the top of a page nobody reads.

Here's what most teams get wrong about TL;DRs:

→ They treat them like abstracts
No. Abstracts summarize. TL;DRs answer.

→ They use them as band-aids for bad content
If your article is a mess, a TL;DR won't save it. LLMs will still skip you.

→ They write them like SEO meta descriptions
Generic. Vague. Useless. LLMs need specificity, not marketing fluff.

→ They slap them on everything
Not every piece needs one. Some content benefits from depth-first discovery.

Here's the framework I actually use:

When TL;DRs work:

→ Long-form guides where the answer is buried
→ Comparison posts with multiple variables
→ Technical content that needs upfront clarity
→ Lists or frameworks that need a "why this matters" anchor

When they don't:

→ Short posts that are already direct
→ Narrative-driven content where the journey IS the value
→ Opinion pieces where nuance matters more than extraction

What makes a TL;DR actually work for AI?

→ Answer the prompt directly
If someone asks "how do I fix churn," your TL;DR should start there.

→ Use clear structure
Bullets. Steps. Direct language. Not paragraphs of waffle.

→ Include the "why"
LLMs cite content that shows reasoning, not just answers.

→ Be specific
"Reduce churn" means nothing. "Identify usage drop-offs in week 2" does.

Here's the truth most people miss:

TL;DRs unlock depth.
They don't replace it.

They give LLMs an entry point.
Then the rest of your content builds trust, context, authority.

If you're adding TL;DRs just because "everyone says AI needs them"...
you're doing it wrong.

Add them because they reduce friction for the right readers and the right systems.

And if your content is strong?
The TL;DR becomes the hook, not the crutch.

Want help structuring content that LLMs actually cite?
DM me. Let's talk 💁‍♀️ 



#aiseo #llmseo #seostrategy #contentmarketing #contentstrategy

This is your Monday reminder to...

Stop asking "how many clicks?"
Start asking "which prompts cite us?"

Here's why that shift matters more than you think.

Your attribution system is measuring the wrong thing.

Clicks? Conversions? Sessions?

Cool metrics.
For 2019.

But here's the problem:

AI influence happens without either.

ChatGPT cites your brand.
Perplexity references your content.
Gemini positions you against competitors.

And the user?
They never click through.

They get the answer.
They make a decision.
They move on.

Your analytics dashboard shows nothing.
Your brand just influenced a buyer anyway.

Traditional attribution can't measure that.

And honestly? I'm tired of explaining this in meetings.

"But our traffic is down."
"Our demo requests didn't spike."
"We're not seeing conversions from AI search."

Right.
Because you're measuring influence like it's 2015.

LLMs don't drive clicks.
They drive positioning.

And positioning drives everything else downstream.

Here's the operational nightmare nobody talks about:

40%-60% of sources cited by LLMs change every single month.

Why?

Because they're non-deterministic.

The same prompt gets different citations.
Different platforms pull different sources.
Your "win" today disappears tomorrow.

You can't optimize what you can't track consistently.

So what actually matters now?

Two metrics:

1. Visibility
Are you getting mentioned for your target prompts?

Not "do people click?"
But "does the AI know you exist?"

If ChatGPT recommends 5 CRMs and you're not one of them, you lost.
Doesn't matter if your SEO is perfect.

2. Share of voice
When you ARE mentioned, how are you positioned?

Are you the leader?
The alternative?
The "also consider"?

That's what buyers see.
That's what influences decisions.

Stop chasing traffic volume.
Start owning prompt authority.

Because the buyers making decisions in ChatGPT, Perplexity, and Gemini right now?

They're not clicking your links to compare.
They're trusting what the AI tells them.

If you're not in that answer, you don't exist to them.

Still measuring clicks? Good luck with that.

Need help tracking what actually matters? Let's talk.

I'll show you how we're optimize for the new way to search using Semrush. 



#aiseo #llmseo #contentmarketing #seostrategy #b2bsaas #SemrushAmbassador

15 things I do differently to 10x SEO results (without chasing basics).

No “SEO 101” here.

This is the work most teams skip and then wonder why growth stalls.

1/ Start with what should exist, not what keyword tools suggest.
2/ Map entities before mapping keywords.
3/ Refresh high-intent pages before creating new ones.
4/ Track content decay as aggressively as new rankings.
5/ Optimize for comprehension, not just crawlability.
6/ Build clusters that answer every follow-up question.
7/ Write for AI extractability, not just human readability.
8/ Use internal links to reinforce authority, not navigation.
9/ Kill content that confuses intent; even if it ranks.
10/ Update meta titles and descriptions regularly (old school, but it works).
11/ Treat content marketing and SEO as one integrated role, not two silos.
12/ Align product, sales, and support into the content loop.
13/ Refresh examples, stats, and positioning every quarter.
14/ Optimize for branded demand, not just discovery.
15/ Measure success beyond traffic: trust, recall, citations.

SEO doesn’t fail because teams don’t work hard.

It fails because they work on the wrong things for too long.

If you want results that compound and not spike, this is the shift.

What are the first 5 things you do when getting started? 


#llmseo #aiseo #seostrategy #contentmarketing #b2bsaas

A quick Sunday note.

In my newsletter, I’ve been guiding subscribers to build content methodically.

Across the funnel.

And yes, I’ll say it again:
the funnel isn’t dead.

Not entirely.

What is dead is mindless content creation.

Most teams already have enough content.

What they don’t have is content that’s kept alive.

Which is why now isn’t the time to go crazy publishing more.

It’s time to:
→ protect what’s working
→ refresh what’s fading
→ maintain trust and visibility
→ stop content decay before it costs you quietly

That’s exactly what the next newsletter covers.

If you want it in your inbox, subscribe now: https://lnkd.in/gV5FKqJh 

Your old content deserves better than being forgotten.



#marketingnewsletter #contentmarketing #contentwriters #seostrategy #llmseo

taplio

The Battle

Damon Chen

Vanhishikha Bhargava

Followers

Posts

Engagements

Likes

Performance ScoreVanhishikha Bhargava's LinkedIn Performance

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taplio

The Battle

Damon Chen

Vanhishikha Bhargava

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Vanhishikha Bhargava's LinkedIn Performance

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Performance ScoreVanhishikha Bhargava's LinkedIn Performance