Cultura Coaching, LLC

Founder and leadership coach helping service-based business owner/operators grow their business with clarity, structure, and purpose—one business at a time. 

Through my initial 90-day Growth & Profit Accelerator ($3,995), I deliver a proven, strategic framework that aligns teams, improves culture, and drives measurable results. 

Clients consistently see 25%+ revenue growth, 3%+ profit increases, and stronger retention through clear SMART goals, actionable steps, and full accountability.

Profitable Growth Coach

Cascadia Global Security

Led regional security operations across Oregon, managing 60+ client accounts, 90+ employees, and $5.2M+ in annual revenue with a consistent 18%+ profit margin. Achieved a 47% gross margin improvement within 3 months by optimizing workforce scheduling and reducing labor inefficiencies. Successfully lowered direct labor costs by 9.8% and overhead by 58% while maintaining 100% client satisfaction through strategic hiring and responsive service delivery.

Regional Operations Manager (Oregon)

Premier Services Group

Directed administrative operations for a $40M+ company servicing 110 Lowe’s stores across 6 states, overseeing 800+ daily activities for 1,500+ weekly customers. Led a 30+ person scheduling team, HR, and training functions, enabling 300% revenue growth by formalizing recruiting, onboarding, and customer support systems. Improved customer satisfaction scores by 11% and eliminated overdue scheduling commitments through strategic process design, data-driven accountability, and scalable operational structures.

Director Of Operations

Dovetail Coffee

Brought in by a potential investment group as a business operations expert to partner with the CEO in scaling a specialty coffee business. Oversaw 3 café managers, 12 staff, and 1 roaster while developing and executing a growth strategy that led to the opening of two new locations. Built and optimized internal processes for recruiting, hiring, and training, resulting in a 100% increase in trained team capacity prior to COVID-19-related closure.

Vice President of Operations

G.W. PAULSON COMPANY

Managed operational projects for a construction services provider, leading a team of 12 installers and overseeing all estimating, ordering, and scheduling functions. Handled 100+ daily requests from project superintendents while streamlining processes to increase home builds by 85% and set a 30-year department revenue record at $1.5M/month. Maintained 100% client retention through consistent, high-level service and execution.

Account/Project Manager

Renewal by Andersen of Oregon

Led and developed a high-performing sales team of 15 for a premium window installation company, generating 90+ quality leads per month and driving 30%+ revenue growth in just 6 months. Recruited and trained 25+ new team members in one year, built client satisfaction tracking systems to improve NPS, and optimized field rep placement to achieve record-breaking monthly sales. Recognized by leadership for strategic execution and sales excellence.

Marketing Manager

First Response Security

Oversaw organizational strategy, vision, and execution of operations, client services, human resources, accounting, and business development processes, people, and systems.  
Primary driver of B2B firm delivering 5K+ weekly guard and security services with team of 4 direct reports and 130+ customer-facing security officers. 
Generated revenue by performing all sales activities. Conceived of and implemented new recruiting structure. 

> Executed organizational goals through business process improvement resulting in 842% growth over 8 years and 2 highest years of revenue and profit in 25 year history.  
> Led, coached, and motivated 8+ critical client-facing operational staff and managers overseeing 130+ employees, providing 3 different services to 500+ clients at 6,000+ accounts exceeding client expectations, resulting in 95% client retention and 10%+ annual growth. 
> Analyzed operating budget of $5M+ annually focusing on P&L opportunities resulting in 10% revenue growth and 1%+ of increased net profit year over year.  
>  Increased revenue from -16% loss during recession (2007 -2011) to 27%+ growth over 5 years through strategic planning and execution
>  Improved customer satisfaction and mitigated business risks through the project management,  strategic planning, budgeting and implementation of a proprietary customer facing software and technology for 50+ accounts

Vice President of Services

Negotiated and sold B2B contracts growing revenue by 842% from $360k annually to $3.25M. Achieved 84% revenue growth in 2 years after 3 years of negative profit. Recruited, trained, and onboarded a staff 
of 4 direct reports and 95 security officers.

Oversaw all branch operations to include administration, operations, human resources, customer services, sales and scheduling. In addition, played a leadership role in the client services approach for the company.

Sr. Director, Client Services | Branch Manager

Customer Service Representative

You didn’t start your business to stay stuck—scrambling to make payroll, buried in the weeds, guessing at your margins, and wondering why your bank account doesn’t reflect your hard work.

Yet here you are.

When it comes to building a profitable business, there are two common paths:

1.  Keep pushing, hoping next month will be different—ignoring your numbers, chasing more sales, and reacting to cash flow chaos.
2.  Get strategic—plug profit leaks, build a financial system that works, and create a scalable growth plan based on data, not gut instinct.

Most business owners fall into the first camp.  Not because they’re lazy—but because no one ever taught them how to manage the financial side of the business like a CFO.

Even if you're brilliant at what you do, the numbers can feel intimidating.

Margins are shrinking. Cash is tight. Expenses creep up. And you’re not even sure where the money goes.

You know how to work hard.

You just don’t have a route—a clear, proven path to take back control.

Now, imagine this instead…

▪️ You know your numbers—and exactly where your profit is leaking
▪️ Your cash flow is steady, predictable, and growing
▪️ Your pricing, margins, and offers are optimized for sustainability
▪️ You have time to think, plan, and lead—not just put out fires
▪️ You finally feel in control of your business—and your future

That’s what I help growth-focused business owners do.

What I Offer: The 90-Day Profitable Growth Route™

Inside this high-touch 1:1 program, I guide you from 'Basecamp' to 'Peak'—through a proven route to gain clarity, confidence, and control over your business finances.

Here’s what we build together:

▪️ A clear financial map—so you know what to track, fix, and measure
▪️ A 25%+ increase in profit by plugging leaks and optimizing your pricing
▪️ A cash flow system that ensures you're never surprised by your bank balance
▪️ Operational clarity so you stop spinning and start scaling
▪️ A repeatable, scalable 90-day growth framework to stay on track year-round

Backed by Two Guarantees:

1.  Confidence: If after 2 sessions, you don’t feel confident in the value I bring—I refund you in full.
2.  Completion: If by Day 90 you don’t have a complete plan and time to execute it—I work with you up to 2 additional sessions, at no extra cost.

You Deserve a Business That Pays You Well—Not One That Drains You

If you’re ready to fix your financial foundation and start building toward real, sustainable growth—I invite you to shoot me a DM or schedule your 20-minute clarity call.  

Start your profitable growth journey today!

Damien Foglio

82% of businesses fail due to lack of cash. 
One big reason? They run their business backwards...

Revenue comes in → 
costs and expenses get paid → 
whatever is left is called “profit.”

Which usually means... there isn’t any.

No cash reserves left in the bank and no money to absorb slow months. 

The smarter way? Flip the order.

Decide the profit you want first.
Build your budget around it.

Then run the business with what’s left.

When you plan this way, profit isn’t an afterthought.
It’s built into the system.

👉 Do you treat profit as what’s left over—or as the first line in your plan?

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Talks about #business, #coaching, #leadership, #management, and #productivity

Driving Profitable Growth for Service-based Owner-operators ($500K–$5M) by Hands-on Goal setting, Growing revenue by +25%, Increasing profit by +25% — Without working more hours — in just 8 weeks.

Last night, my wife Larissa Gates and I did something we do every month. 
We got Chipotle and caught up with Matthew Magee and Melissa (Chapman) Magee, PMP. 

It is in our calendar as a recurring event and all we have to do is show up.
It takes time, intentionality, and energy. But it is worth it. 

Truth is, it can be tough to be a friend of mine. 
And to be honest, not many make the cut. 

Not just because I am picky on who I invest my time in (I am), but also what I expect from my friends. 

The people I chose to surround myself need to have some goals. They need to know their purpose. And I expect them to lean into both of these. 

And, perhaps why there are only a select few that make the cut. 

But in the end, when I am on my death bed, to me, nothing will matter more than my relationships. And surface level relationships are not valuable to me. 

Just like a 401k does not hit $1M at 65 without starting your investment at 21, 
Your friends won’t be there then if you don't invest in them now. 

That is what it is like having a friend who is a coach: 
Specific questions
Clarifying questions
Notes for future reference
Healthy accountability 

I know my friends have goals. And I want them to achieve them. 
And I know that speaking them out, specifically, discussing them with others, will help them achieve them. 

Rather than having hundreds say I was a “good guy”, 
I am choosing to have tens say “he made me a better me”. 

That's it. 

Who are some people, individuals or couples, you can invest in starting next week? 

I encourage you to reach out to them and schedule something. 
Take it a step further and schedule something recurring for 2026.

Product Line Manager | Strategic Planning & Lifecycle Ownership

Revenue Operations & Optimization that Scales 10x | GTM Architect & Ops Director | I help businesses run faster, smoother, and smarter - with fewer moving parts | Strategic Problem Solver | Process & Data Nerd

Bilingual Project & Portfolio Manager | PURE PM & PM Accelerator Instructor | Prosci Change Management Practitioner | I help career changers pivot into Project Management

The biggest marriage hack? It's simple: solve 90% of money issues before they even start.

My wife and I have been married for a year and a half. 
Not long, but enough to see the power of a good system. 
We've never argued over money, and that’s not by coincidence.

We set aside a weekend each year to align on our goals. 

We talk about what we want to accomplish, what we want more of, and what we want less of.

Then, we prioritize. 
Not everything can happen in a year, so we pick what matters most. 

From there, we build our monthly budget, one line item at a time, around those goals.

Almost two years in, we’re already hitting our three-year targets. 

Sure, we wish we traveled more. 
We’d love two cars under 70k miles. 
And yes, sometimes our card declines because we’re running a tight budget.

But those sacrifices are short-term. 
They’re investments in the future we want.

Our biggest goal? Being prepared for the unknown. 

You never know when tragedy might strike or opportunity might come knocking.

𝗪𝗵𝗲𝘁𝗵𝗲𝗿 𝗶𝗻 𝗺𝗮𝗿𝗿𝗶𝗮𝗴𝗲 𝗼𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀, 𝘁𝗵𝗲 𝗸𝗲𝘆 𝗶𝘀 𝘁𝗵𝗲 𝘀𝗮𝗺𝗲: 𝗽𝗹𝗮𝗻 𝗽𝗿𝗼𝗮𝗰𝘁𝗶𝘃𝗲𝗹𝘆, 𝗽𝗿𝗶𝗼𝗿𝗶𝘁𝗶𝘇𝗲 𝗶𝗻𝘁𝗲𝗻𝘁𝗶𝗼𝗻𝗮𝗹𝗹𝘆, 𝗮𝗻𝗱 𝗽𝗿𝗲𝗽𝗮𝗿𝗲 𝗳𝗼𝗿 𝘁𝗵𝗲 𝘂𝗻𝗲𝘅𝗽𝗲𝗰𝘁𝗲𝗱.

That’s how you build a future where money stops causing conflicts and starts fueling progress.

What’s your approach to financial planning for your long-term goals?

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Every Monday night between October and May for the last three years, I’ve been attending and co-leading a men's small group at my church. 

Honestly, at first, my goal was to meet more men in the church. 

But what I’ve discovered is something way more valuable: Sharpening. 

I am walking away each Monday night with ideas that I wrestle with throughout the week. 

Iron sharpening iron isn’t just a saying. It’s real.

And here’s the truth: I am challenged—every single week.

Challenged to be better Husband, father, friend, and business coach.
Challenged to listen to all of those around me.
Challenged to lead my wife and girls by example.

Because when you surround yourself with other people committed to growth, it pushes you to grow too.

It’s not always comfortable.
It’s not always easy.

But every time I walk away, I’m more aligned, more prepared, and more ready to face the week.

So a question for you: Where are you being sharpened? 

It could be a specific friend or friend group. 
A community or group. 

No matter what, if you intend to go far, do it with others. 

Don’t wait for the “perfect” moment. 
Build it. Lead it. Grow it.

Because in the end, that’s where real strength comes from.

I make it a priority to have lunch with my dad every other month. 
Last week was our time. 

We meet at the local golf course restaurant for a good meal and to catch up. 

Our past has had some ups, some downs, and we have not always seen eye-to-eye, but that is a-okay with me. 

Our relationship is not about agreement or even alignment. 
In fact, it really doesn't have a goal, per se, and that is okay too. 

We get together, catch up on life, talk business, the future, etc. 
Not too much more, but definitely not surface level either. 

The older I get, the more important these types of events play a role in my life. And I welcome them with open arms. 

I recommend this to anyone to who has keep a specific some one at arms length...Life is short. 

Take the first step, Reach out, schedule it, make it happen. 
Trust me, its worth it.

I just spent 5 hours over the last two days building a from-the-ground-up spreadsheet for owner-operators to make 2026 the best year yet. 

As my goal for 2026 is to help 100+ owner operators build better business in less time, ones they love to run versus running then, it starts here. 

As cash flow is the #1 killer to businesses, this is my focus: 
Build a business that creates consistent cash flow ith enough reserves to whether any storm. 

But the truth is, cash flow is a result of many other business decisions: 
Pricing, services, costs, payroll, expenses, owners salary, etc. 

And I address each one of these in the 1-Page PGR Gameplan. 
PGR is my "Profitable Growth Route" model I coach.

As growth without profit just magnifies the mess...
Profitable growth is the sweet spot. 

But the only way to get the 1-page PGR Gameplan is to attend my free webinar this Monday, November 24th, at 7 pm EST. (Signup link is in my featured section). 

This is not 100 pages of PDF’s to read through. 
Not countless hours of content to consume. 

Just 1 actionable plan we work together to build for you and your business. 

Afterwards leaving you with steps you can take tomorrow to get a jump start on 2026. 

No fluff. Just action. 👊

Most prospects I talk to aren’t eager to jump on a 20-minute call just to see if we’re a good fit. 

Nor do they want a 50-minute strategy session that feels like another sales pitch. 

They’ve been burned before. 
They’re tired of wasting time on calls that don’t deliver real value. 

But that’s not how I do it. 
I genuinely want to help. 

My approach is simple: I aim to provide so much value in 50 minutes that it’s ridiculous to not keep exploring what we could accomplish in just six weeks together. 

In my last strategy session, we ran out of time, and the client asked, “So, what’s it cost to start?” 

I wasn’t even thinking about selling. 
I wanted to solve his problems. 

Yes, I’ve been burned before with tire-kickers and free info seekers. 
But I believe in showing real value first. 

Because if I can’t help you see the potential in just one call, what’s the point? 

The truth is, most people just want to know someone who can actually help them — not waste their time. 

That’s what I do. 

And the best part? Once we start, I know you’ll see how much more we can get done — fast. 

No fluff. 
Just real results. 

What’s your take?

Last Monday was a complete failure. 

5-minutes prior to a webinar that I had spent over $300 promoting, I was told that the 22 people that had signed up for it, were not actually people - but bots.  

Not a single one.  

The week prior, I had stayed up every night, building the workbook gameplan, the webinar slides, and prepping my talking points.  

My goal was to over-deliver to those that showed up.  
Providing value they could use in the business the very next day.

I managed to get through the webinar to the few actual people that did show up.  
But it was a far cry from the amount of people I thought I was going to help.  

Within minutes of the webinar concluding I packed up my car with my wife and we left for the week to spend Thanksgiving with my wife’s family.

Instead of spending the week basking in a successful webinar, I was left considering what went wrong and what to do next.  

Was this a Meta issue?  An Ad issue?  Or something else?  

In the end, I am not sure and I am not sure I care.  The result was not achieved.

But just because it failed, does not mean the idea, execution, and plan was not a failure.  
It does not mean that webinars are not a great way to showcase value to potential clients.  

But too often, small business owners try something.  
And if it fails, they give up on it.  Chalk it up to being a bad idea.  

Someone might even spit out, “See, I told you it would not work”.  
Most likely to consider it again a few years later.  

But just because something fails, does not mean it is not a bad idea.  
It means that something within it failed.  

I love the old saying, “No need to throw the baby out with the bath water.”  
Just change the water.  

So that’s what I have decided to do.  
  
Run it back, but with some new boundaries and new parameters.  

Join me and some other real business owners on Tuesday, Dec 16, 2025 at 7 pm for my 1-hour workshop Profitable Growth Gameplan™.  

Cost is $25.  Replays will be available.  

If you are a business owner who wants a plan to make 2026 far better than 2025, then this is for you. 

Link is in the comments...

Isn’t it crazy that there are only 6 more weeks left in 2025?! But more importantly, Q1 of 2026 is just around the corner. It’s time to be prepared to hit the ground running...

During this time of the year, for my own business and those I coach, I like to refer back to Gino Wickman “Traction” as it offers a powerful blueprint for shaping our future. 

Here is my plan to take a step toward achieving my goals in 2026…

🕒 Set aside 2 hours of focused, uninterrupted time. 
Just a notebook and pen. 

Think about the year this year: What do you want more of? What do you want less of? 
Remove the bad. 
Double down on the good. 

Think about what you can do over the next year to bring your 3 year vision to life?
(If you don’t have a 3 year vision - time to build one.)

1️⃣ As this is a one year plan, you have a date: Dec 31, 2026

2️⃣ Define the metrics to improve

Most often they include Revenue and Profit. 
But don’t forget, billable hours, your working hours, and other numbers that move the needle.

Right those numbers out and be specific. 

3️⃣ From those goals, what needs to happen in the next 90 days to make them happen? 

Remember, not everything needs to be done right away!
Decide what your priorities are in Q1. Spread out your other goals into different quarters. 
Keep them SMART (specific, measurable, and attainable)

4️⃣ Define the weekly habits that achieve the 90 day goals. 

This is where the magic happens. 
Break your 90-days goals into 12 weeks. 
Monitor weekly and execute relentlessly. 

I use these exact steps. 
These steps are not just theory. 
These steps are the tools that turn your goals into real life.

Ready to carve out your path to success? 
Share your thoughts in the comments!

Helping entrepreneurs and leaders maximize their freedom, creativity and impact | Entrepreneurial Leap, Rocket Fuel, EOS (Entrepreneurial Operating System), The EOS Life, and The 10 Disciplines

Writing LinkedIn posts that truly communicate your message can be harder than it looks. 

You have a story to tell, a point to make, or a lesson to share. 

But the noise is loud, the attention span is short, and standing out feels almost impossible. 

It’s not just about writing; it’s about making people stop, listen, and understand—every single time. 

That’s the real challenge. 

What’s your take on how to cut through the noise?

Yesterday, during a call, a client admitted, "I'm being too reactive in my business." I agreed. 

It’s not that he’s doing anything wrong. 
He has the ability to run his business however he wants. 

But here’s what I see: he’s building his business based on what’s happening to it, instead of shaping it intentionally. 

Let me give you a visual. 

Think of this toy in the picture — a shape sorter. 

When we’re building a business, we’re either: 
1. Building the box with the shapes we already have — reactive 
2. Hiring the right shapes for the box we want — proactive 

Most business owners fall into the first trap. 

They try to fill the business with the people they have access to, not the people they really need. 

The problem? 
That’s a recipe for a messy, poorly-rounded business. 

Here’s my advice: Build the box first. 

Step 1: List all the roles your business needs now and in the future. 
Step 2: Define pay ranges for each role. 
Step 3: Take your current team and see where they fit. 

That’s exactly what we did with my client. 

We mapped out all current positions — and projected the roles he’ll need in 2026 as his business grows. 

Turns out, he needs 8 key roles with clear responsibilities, pay scales, and a plan to hire for each. 

We even identified his very next hire. 

The payoff? 

A business built with intention. 
One that can adapt quickly because you’ve planned ahead. 

And a business owner who makes smarter, more strategic decisions when opportunities or challenges come his way. 

So, here’s my question: How have you proactively built your business? 
And what’s your next shape to add?

The most underrated habit small business owners can adopt? 
Reviewing your Profit & Loss Statement every month.

It’s simple, yet powerful. 

If you have a P&L and aren’t reviewing it regularly, you’re flying blind. 

If you don’t have a P&L yet, you’re leaving profit on the table—and risking your business’s future. 

Here’s what to do today: 

1. Get your most recent P&L statement.
If you don’t have one, make it a priority to create it. 

2. Schedule 30 minutes this week to review it. 
Look at your revenue, expenses, and profit margins. 

3. Identify one area where you’re leaking profit or where margins can improve. 

4. Make a small, specific plan to fix it—whether it’s renegotiating a vendor, cutting unnecessary expenses, or optimizing pricing. 

Reviewing your P&L isn’t just bookkeeping; it’s a strategic tool to control your cash flow and grow profitably. 

Start today, and watch your business become more predictable and profitable. 

What’s your take—how often do you review your numbers?

While meeting with a client earlier this week, he asked me: 
“Should I run ads to the funnel we just built?”

His instinct was to go big—buy traffic, scale fast.

But here’s the truth: 
The materials weren’t tested. 
He hadn’t even run one call yet.

So we paused the ad idea and focused on something more important: 
→ Building a contact list 
→ Testing messages 
→ Validating the offer with real people 

Because boosting a great post after it works? Smart. 

Pouring money into an untested funnel? Waste.

You don’t want to pour gas on a fire that’s not burning yet.

Validation comes first. 
It’s what turns a good idea into a sustainable one.

Have you ever tried to scale something that wasn’t ready? 

Remember: Don’t rush to scale until you know your offer works in the real world. 

Test. 
Validate. 
Then scale confidently. 

That’s the way to grow smarter, not faster.

When I started coaching in June of 2023, I had no idea what I was doing. 

I mean, I had scaled a business +627% in revenue while 5.5x its profit. 
But I had never coached another business owner on how I did it. 

I felt I had the knowledge after going grading business school, 
But I never turned my results into a written and step-by-step gameplan. 

However, now, after coaching 30+ business owners the exact gameplan I built and used, I am ready to start sharing my program with more business owners in a more cost-effective investment. 

In 2026, my goal is to coach 100 business owners to build better businesses in less time. 

A business they run, rather than runs them. 
One with revenue on repeat of +25% annually. 
One that increases profit to at least 10%.
One that pays the owner-operator what it would cost to replace them. 
...All while not adding more hours. 

One client I spoke with yesterday, is determining their new pay rate (from $30k last year to around $100k in 2026) as they made more revenue, more profit last year and didn't work any extra hours. 

If you find yourself overworked and underpaid, I would love to help you. 
Trust me, it's not magic, just a different way of seeing your business. 

Starting December 1st I am running an 8-week pilot group coaching program for 10 owner-operators who want 2026 to be much better/different than 2025. 

If you relate to any of the above, I would love for you to be a part of this. 

My goal is to provide so much value in this first pilot program that the investment is 10x within 6 months. 

Selflessly, 10 business owners will walk into 2026 with more plan, hope, restful nights, and more money in the bank. 

Selfishly, I will build a rock solid program during our 8 weeks together that I can provide to 90+ more business owners with your feedback. 

This pilot program will be 50% of my price for the next time I run it - January 1, 2026. 

And if you don’t love it within the first 7 days, leave it. 
I will buy back the program from you. No harm, no foul. 

Shoot me a DM “Freedom” and I can send you more details. 

If you still might be on the fence, I am running a free 60-minute webinar on Monday, November 24th at 7 pm EST “Cash Flow Gameplan 2026. 

If interested, send me a DM “Webinar” and I will send you the link to sign up.

Let's make 2026 the best year yet.

Be in the 18% of small businesses that continue. 
Not the 82% that will die.

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The two life hacks for entrepreneurs that no one talks about:

1. Eating the same thing every day 
2. Wearing the same outfit every day 

At first glance, these might seem like small, trivial tips. 

But they are powerful tools to free up mental energy and reduce decision fatigue. 

When you're constantly making endless choices—what to eat, what to wear—your brain spends a lot of bandwidth on trivial decisions. 

That’s energy you could be channeling into your core business goals.

By sticking to simple routines, you:

- Save time every morning that can be used for strategic thinking or client work 
- Avoid decision fatigue, so your mental clarity remains sharp for the big stuff 
- Create habits that support focus, discipline, and consistency 

Imagine starting each day with your mental energy fully dedicated to solving problems, closing deals, or developing new strategies—rather than stressing over minor choices. 

The truth is, success often comes down to discipline and focus. 

Small routines like these aren’t about being boring; they’re about removing friction from your day so you can concentrate on what truly drives growth.

So next time you’re feeling overwhelmed, consider simplifying your routines. 

Sometimes, less choice means more clarity and energy for your business goals. 

What routines do you have that help you stay focused? 

(Yes, I have 3 black t-shirts and joggers I rotate through, which are the exact same. Funny thing is, I do the same thing for my gym/workout outfits - All black, all day.)

Linda came to me with a really good business, but bad profit. Her business partner and herself wanted something different, but weren’t sure how to get it. 

They had really good revenue. Great demand. A lot of potential. 
They knew they could be improving their business, but where? How? 

So, in our first two meetings, we built a perfect 12-week gameplan to execute to get them where they wanted to be. Or so we thought. 

After the second meeting...we pivoted. Hard. 

Not because we were wrong in our gameplan, but because as we dug deeper into each item, we would find another layer of items to address. 

These needed to be fixed prior to moving forward. 

But that’s how business is sometimes. 
You think you have a great plan and then, you actually need to re-build the foundation. 

For them specifically, we started with their pricing, in an effort to improve their profit, and ultimately their cash flow. 

Once the price was fixed, we focused on the sales process, which required a lot of time, many customer touches, and was a bit clunky. 

We started with a VSL, created a filter for clients, and only met with qualified prospects. 

Once the pricing and sales were in order, we focused on the financial aspect of the business. 

We plugged everything into my 5-minute CEO dashboard and saw exactly where our profit leaks were, rising costs, etc. No wonder cash flow was stalled. 

The wild part: They weren't the issue. Their systems were. 

Once we stabilized their foundation, their numbers took off: 

👉 Revenue increased by 12% (+$10k /mo)
👉 From a 6-month average of .9% (yes, point 9) to now averaging 16%
👉 Rather than using their savings, they doubled it with 3x Operating expenses saved

The crazy part: All of this was really without doing that much more work. 

If you want to see the exact plan we used — step-by-step — I’m teaching it inside Cash Flow Freedom to a limited number of business owners starting Dec 1. 

Prior to that, I am sharing some valuable nuggets in my free workshop: 

👉 Cash Flow Gameplan tonight (Mon, Nov 24) at 7 pm EST

No fluff. Small pitch. Tons of value. 

Link is in the comments.

A few lessons I learned while starting and scaling my coaching business to $100k in its first 10 months. 🚀

1. Nothing is as easy as it looks on the internet. 🌐

There is quite a bit we do not see from the successful" people. Their network, grit/work ethic behind the scenes, funding, etc.

2. Hiring a coach is the shortcut no one tells you about. 🎯

I had not started a coaching business before, so I hired a coach who had. 

I built an offer, a pricing strategy, a website, and started reaching out to my network.

3. I never took my foot off the gas.

Every morning, I woke up and asked myself, "how am I going to get 1 new client today." I was determined. 💪


Within my first 90-days, I had 5 monthly clients and shifted my focus to execution, while maintaining my momentum in client acquisition.

1. I put the customers' goals as my primary priority.

2. I helped them solve the "unsolvable.

3. I took my learning seriously, reading twice as much to help me have a greater reach of context when providing options and recommendations. 📚

I love coaching and honestly feel for the first time I am in my calling. 

Since going all in on coaching, I have more than replaced my W-2 income of my past while working from my home. 🏠

But more importantly, I have helped over 30+ business owners and solopreneurs build better businesses that take far less of their time while scaling. 🌟

Here is what people think hiring a small business coach looks like:

❌ Fast wins and instant money in the bank
❌ A magic system that is a quick fix
❌ No stress — ever again
❌ Perfect team, perfect clients, perfect life
❌ Working 10 hours a week, sipping margaritas by 12 pm every Friday

Here is what it actually looks like:

✔️ Starting with the person in the mirror
✔️ Tracking real metrics weekly instead of trusting your 'gut'
✔️ Firing underperformers fast and hiring systematically
✔️ Fixing offers, pricing strategy, and delivery — again and again
✔️ Admitting your success needs a new direction and plan

In service-based businesses, sustainable growth is rarely glamorous.
Oh, and don’t get frustrated if you realize you’re the bottleneck.

Instead, remember:

1️⃣ Facing the truth is step one
2️⃣ Broken systems can’t scale — fix them before you grow
3️⃣ Long-term profit > short-term ego boosts

What was your biggest reality check on the road to real growth?

Time and money—our two most valuable resources. 
And honestly, we rarely get to keep both at the same time. 

In the beginning, we pour our time into the business, trying to make every dollar stretch. 

We work nights, weekends, and then some, just to keep things afloat. 

Once we’ve worn ourselves out and accumulated some cash, it’s tempting to start buying back our time. 

But here’s the catch: 

If owners do this too soon, they risk becoming too top heavy—spreading themselves thin across every task. 

If they do it too late, they start losing quality because they’re still doing everything themselves. 

And at the end of the day, the business is only as strong as the owner allows it to be. 

You can’t outsource your passion, your vision, or your leadership. 

So, when is the right time? 
It’s when you’ve built a solid system, not just a paycheck. 

That’s when buying back your time becomes an investment, not a gamble. 

Because the real leverage? 
It’s in your ability to focus on what only you can do. 

What’s your take? 
When did you realize it was time to step back?

Well, hello friend. 

Thanks for visiting! Here's all you need to know:

👉 MY EXPERIENCE: For over Sixteen years I've helped companies, nonprofits, political organizations, and individual brands achieve success through digital marketing. 

My main area of expertise is marketing consulting. I have extensive B2C and B2B experience. Here are some highlights:

💯 Planned and executed $2 million+ campaigns for Fortune 500 companies like Sherwin Williams, electrolux (Frigidaire) and Sunbelt Rentals
💯 Increased the email list at Townhall Media by over 1 million addresses through both paid and organic methods.
💯 Acquired over 60,000 emails in one day (60% organic).
💯 Reduced the cost per acquisition of emails at Media Research Center by over 90%. 
💯 Built email lists for political campaigns ranging from city council races to U.S. Senate. 
💯 Acquired emails for Grabien as low as $0.06 per email.
💯 I have managed and planned over $150 million in advertising on PPC, SMM and SEM campaigns.
💯 I've acquired over 10,000,000 emails for clients.

👉 CORE BUSINESS SKILLS:

💯 Media Strategy
💯 Media Planning
💯 Lead Generation
💯 Digital strategy
💯 Facebook advertising
💯 Google advertising
💯 Email acquisition
💯 B2C & B2B
💯 Persona building

👉 WHO I WORK WITH: It has been my pleasure to work with people from all over the spectrum. From a local merchant selling kettle corn to multi-billion dollar companies, and everything in between. 

👉 A BIT ABOUT ME: To say I've been at the forefront of digital advertising for over fifteen years is an understatement. 

I was optimizing ads on Facebook before they even had conversion tracking. I started working with Google Search and Google Display back when the platform was completely unrecognizable from today's version.

Digital strategy is not a job for me, it's a passion.

But, admittedly, it's not my biggest passion. I'm blessed with a loving wife and two amazing children. Everything I do in my career is to build a better life for them. We live in South Carolina in a lovely home with an adorable Newf. 

I mention this only to give some idea of my drive. My work is not about checking boxes until it's time to clock out. When I'm working hard for clients, I'm working hard for my family.

I'm also a published author! Check out my novel here: https://www.amazon.com/gp/product/B0B29FGWHD/ 

💬 PM me today with questions! 💬 I respond quickly!

Alan C. Moore

Entrepreneurship isn’t a straight path. It’s a cycle of clarity, confusion, breakthroughs, setbacks, victories, and lessons that never truly end. What separates the founders who succeed from those who stall is not intelligence, funding, or talent. 

It’s the willingness to keep moving when certainty disappears. Most people wait for confidence before they take action, but entrepreneurs learn that confidence is the reward for action—not the prerequisite.

What nobody tells you is that most breakthroughs happen after extended periods of discomfort, doubt, and problem-solving that feels endless. The entrepreneurs who build resilient companies are the ones who accept that these moments are part of the process rather than proof that they’re doing something wrong. Success isn’t built on perfect ideas. It’s built on consistent execution.

Every business evolves. Every plan changes. Every founder is forced to reinvent themselves at least once. But the ones who continue to grow are the ones who refuse to stop. They refine, adapt, learn, and take the next step even when they don’t fully understand where it will lead. If you can stay committed through uncertainty, you will eventually reach clarity. That’s the real entrepreneurial advantage.

For digital tools, support, and strategies to strengthen your next stage of growth, visit:
https://lnkd.in/e7AqmvK8

Founder & Marketing Consultant specializing in revenue growth through digital strategies

Social media is no longer an optional extra for businesses—it is one of the most powerful tools for growth. 

From small startups to global brands, social media has transformed the way companies communicate with their audience. But the difference between simply being present online and actually seeing results lies in strategy.

Too many businesses approach social media without a plan, posting content whenever it feels convenient. The problem is that inconsistency creates confusion, and without a clear brand voice, it’s hard to stand out. 

Social media thrives on connection, and every post is an opportunity to engage with people who could become long-term customers. This means crafting content that educates, entertains, and inspires, while also showing the unique value your brand brings.

Another important aspect is understanding that engagement matters more than vanity metrics. Having thousands of followers doesn’t mean much if none of them engage with your brand. 

True growth happens when you build a community of people who trust you, interact with your content, and look forward to hearing from you. Over time, these relationships drive sales and brand loyalty.

Social platforms are also evolving rapidly, introducing new tools and algorithms that reward authenticity and consistency. By staying ahead of trends and adapting your strategy, you ensure your brand remains visible and relevant. Social media, when managed properly, is one of the most cost-effective ways to compete in today’s digital landscape.

Take the next step and grow your business through a strong social media strategy: https://lnkd.in/epjmgbsY

LinkedIn Login, Sign in | LinkedIn

THE UNSEEN POWER OF RELENTLESS CONSISTENCY

Consistency is one of the most underestimated forces in business growth. It’s not glamorous. It’s not exciting. It doesn’t give you instant gratification. But it’s the foundation of every dominant brand you admire today.

Look closely at companies that appear “lucky” or “overnight successes.” You’ll find years of consistent communication behind them — months of posting when no one responded, weeks of refining their message when nobody was listening, and countless attempts before their breakthrough moment happened. Consistency is the quiet engine behind every visible success story.

The problem is that most businesses treat marketing like a burst of enthusiasm rather than a long-term commitment. They post when they feel inspired, advertise when they feel desperate, and build strategies only when something stops working. This inconsistency keeps them invisible, forgettable, and constantly starting from zero.

When you commit to consistency, you give your audience time to recognize your voice, trust your authority, and understand your value. Relationships aren’t built in a day. Neither is brand loyalty. The more consistently your message appears, the more familiar your brand becomes — and familiarity is the first step toward trust.

Consistency compounds. It doesn’t pay off on day one, but by day one hundred, it becomes unstoppable.

Start building momentum today at https://lnkd.in/e7AqmvK8

Sometimes one decision changes everything. Mine was choosing CourseCareers.

Follow me to learn how to start with the free intro course and land your first digital marketing job!

Check them out: https://lnkd.in/eAZBceQt

#marketingjob #digitalmarketing #careeradvice #careertiktok #jobhunt #jobs #hiring #hiringnow #career #careertiktok #workfromhome #workfromhomejobs #work #jobshiring

CourseCareers

Interviews feel different when you know your value. I built my confidence through CourseCareers.

Follow me to learn how to start with the free intro course and land your first digital marketing job!

Check them out: https://lnkd.in/eAZBceQt

#marketingjob #digitalmarketing #careeradvice #careertiktok #jobhunt #jobs #hiring #hiringnow #career #careertiktok #workfromhome #workfromhomejobs #work #jobshiring

Entrepreneurs Win Through Adaptability

Success in entrepreneurship rarely belongs to the smartest or most experienced — it belongs to the most adaptable.

The digital landscape changes fast. One month, your top ad format stops converting. The next, a platform’s algorithm shifts overnight. Those who panic lose momentum. Those who adapt, grow.

Adaptability isn’t about reacting randomly. It’s about learning fast and implementing faster. The best entrepreneurs treat every setback as a data point.

Adaptable founders test new systems before they’re needed. They train their teams to pivot without hesitation. They build cultures that thrive on learning, not fear.

The key is to build your business like a living organism — always evolving, always testing, always improving.

Because the only constant in business is change. And the brands that embrace it will always outpace those that resist it.

See how agile marketing systems can transform your business at https://lnkd.in/epjmgbsY

The Entrepreneur’s Advantage—Execution Over Ideas

Every entrepreneur has ideas. Very few execute.

The truth is, ideas are easy to romanticize but hard to realize. The marketplace doesn’t reward intention — it rewards execution.

Entrepreneurs who win don’t wait for the perfect plan. They move fast, test early, and learn by doing. Action beats theory every time.

Execution creates clarity. Every small step forward reveals what works and what doesn’t. The longer you wait, the harder it becomes to start.

The difference between success and stagnation isn’t innovation — it’s consistency.
When you execute daily, your results compound.

Perfection doesn’t scale businesses — execution does.

Start turning your ideas into measurable growth at https://lnkd.in/epjmgbsY

Entrepreneurship is not a straight line—it’s a journey of learning, adapting, and innovating. 

Beyond ideas, the right tools and mindset can be the difference between struggling and scaling. Productivity apps like Notion and ClickUp help keep your tasks, goals, and ideas organized. 

For financial clarity, platforms like QuickBooks or Wave provide affordable solutions for bookkeeping and cash flow management.

Networking and learning are also essential. Apps like LinkedIn give you access to communities, while Clubhouse or X Spaces let you join conversations with industry leaders. 

Staying educated through platforms like Coursera or Udemy ensures you’re always leveling up your skills.

Being an entrepreneur is about resilience, but with the right tools, you can create systems that allow you to focus on growth instead of just survival.

👉 Take your entrepreneurial journey further with us at https://lnkd.in/epjmgbsY
.

A brand isn’t just a logo, a slogan, or a color palette—it’s a promise. 

Entrepreneurs often confuse running ads with building a brand, but ads are only one tool in the toolbox. 

Your brand is how people feel when they see your name, interact with your content, or hear about you from a friend. If you want your ads to work, they need to amplify a strong identity that already exists.

Consistency is everything. From the font on your website to the tone of your captions, every detail communicates something. If your branding feels scattered, people subconsciously assume your business is unreliable. 

On the other hand, when your colors, messaging, and visuals all work together, your brand builds recognition and authority. Think of companies like Apple or Nike—you don’t even need to see their names to know it’s them.

Practical tools can make this easier than it sounds. Coolors.co helps you create cohesive color palettes, while Notion or ClickUp can serve as brand hubs where your team keeps all guidelines in one place. 

The more consistent you are, the stronger your audience’s connection will be.

👉 Build a brand worth remembering at https://lnkd.in/epjmgbsY
.

WHEN YOUR MESSAGE CONNECTS, EVERYTHING CHANGES

Most brands focus on what they want to say. The successful brands focus on what their audience needs to hear. This single difference transforms everything — conversion rates, engagement metrics, sales performance, and long-term loyalty.

Connection happens when your audience feels understood. When your marketing articulates their internal thoughts. When your message validates their emotions. When your brand becomes the voice they didn’t know they were searching for.

This level of connection isn’t built through generic content. It’s built through depth, empathy, market research, and psychological insight. Customers don’t want more information. They want meaning. They want relevance. They want clarity.

When your message connects emotionally, your brand becomes memorable. When it connects logically, your offer becomes irresistible.

Connection converts.
Strengthen your message at https://lnkd.in/e7AqmvK8

Entrepreneurship is often painted as glamorous. Freedom, success, working from anywhere. 

But the reality is far less polished. Entrepreneurship is filled with sleepless nights, constant problem-solving, and carrying the weight of decisions that affect not just you, but your team, your clients, and your future.

But here’s the truth: the hard part is what makes it worth it. Entrepreneurship gives you the chance to build something meaningful. It gives you ownership over your time, your impact, and your results. And it teaches you lessons that no job or classroom ever could.

The entrepreneurs who succeed aren’t the ones with the flashiest ideas or the biggest funding rounds. They’re the ones who are relentless. The ones who keep moving forward when others quit. The ones who learn from failure, adapt quickly, and keep building even when the odds look impossible.

Failure isn’t the opposite of success—it’s part of the process. Every mistake sharpens your skills. Every setback builds your resilience. Every win, no matter how small, compounds over time.

If you’re building a business right now and it feels overwhelming, remember that the process is the point. Growth isn’t linear—it’s messy, unpredictable, and often painful. But it’s also what separates those who dream from those who actually create.

Entrepreneurship isn’t easy, but it’s worth it.

Grow smarter, build stronger: https://lnkd.in/epjmgbsY

Most businesses don’t fail because their product or service is inadequate.

They fail because they never get seen by enough people who actually need what they offer. The truth is, attention has become the most valuable currency in the marketplace. 

The companies that win are the ones that understand how to create persistent visibility and strategic presence across multiple channels. When someone repeatedly sees your brand across their social feed, in search results, in relevant ads, and inside communities they trust, your authority builds before they ever click a link or schedule a call.

Visibility is not the result of coincidence or guesswork. It is engineered. It is the outcome of pairing clear messaging with consistent content, predictable traffic systems, and data-driven amplification. 

When a business makes the shift from posting randomly to executing with intent, everything changes. Suddenly your audience begins to shape itself. Your message begins to resonate more clearly. Your conversions begin to rise predictably.

The biggest shift happens when you stop thinking like a business owner and start thinking like a media company. That’s when growth becomes inevitable, because visibility is no longer something you hope for; it’s something you manufacture.

Build the visibility that drives revenue at https://lnkd.in/epjmgbsY

The Paid Ads Secret No One Talks About

You can have the best-looking ad in the world —
But if it’s not backed by strategy, it’s just burning money.

Here’s something most advertisers won’t admit:
Your first ad will rarely win.
The success comes from testing, learning, and optimizing — not guessing.

Paid advertising is a science of refinement.
It’s not just about targeting the right people; it’s about delivering the right message to them at the right time.

Here’s the framework top marketers use:

- Awareness Campaigns: Introduce your brand with value, not a sales pitch.

- Retargeting Campaigns: Show up again for those who’ve already engaged.

- Conversion Campaigns: When trust is built, invite them to take action.

When you combine creative storytelling with data-backed decisions, you don’t just run ads — you build predictable growth systems.

If your ad performance is plateauing, maybe it’s not the algorithm’s fault.
Maybe it’s the strategy behind it.

At https://lnkd.in/epjmgbsY
, we help businesses transform paid ads from guesswork into growth. Let’s make your next campaign your most profitable one yet.

Your best content is the stuff that feels natural. beehiiv helps turn it into income.

#creatorauthenticity #beehiivnewsletter #newsletterincome #writewhatyouknow #passivehustle

beehiiv

The Cost of Ignoring Your Brand Story

People don’t remember ads. They remember stories.

Every business has a story — but not every business tells it.
They hide behind product features, discounts, and technical jargon, hoping something “clicks.”
The problem? Facts tell. Stories sell.

A compelling brand story gives your audience something to connect with emotionally.
It’s what makes your brand memorable, even when competitors offer the same service.

Here’s how to start shaping your brand story:

- Find your origin. What inspired you to start your business? Authenticity is your best marketing tool.

- Define your mission. What bigger problem are you trying to solve for people?

- Highlight your values. Customers want to align with brands that stand for something.

When you bring emotion and transparency into your messaging, you don’t just sell a service — you build a community.

Your paid ads should be the amplifier of your story, not the start of it.
If your marketing lacks soul, it’s just noise.

Craft a brand story that converts at https://lnkd.in/e7AqmvK8

The 3-Second Rule That Can Transform Your Social Media Reach

Three seconds.
That’s how long you have to make someone stop scrolling.

It doesn’t matter if you’re a startup or a 7-figure brand — if your hook doesn’t hit in three seconds, your content is invisible.

The 3-second rule is the foundation of attention psychology. To win those seconds, you need to earn them:

- Start with tension. Challenge a belief, ask a bold question, or state an unpopular truth.

- Use emotion over information. Data educates, but emotion converts.

- Deliver value immediately. Don’t wait until paragraph four to say something worth reading.

Think of your post like a conversation — would you start small talk or lead with something unforgettable?

When your opening line makes people think, “Wait, I need to read this,” you’ve won the hardest battle in marketing: attention.

Attention builds awareness. Awareness builds trust. Trust builds customers.

And that’s how you turn scrolling into sales.

👉 Learn to craft content that captures and converts:
https://lnkd.in/e7AqmvK8

Organic and Paid Are Not Enemies

It’s a common mistake: brands think they have to choose between organic growth and paid ads.
But here’s the truth — the strongest marketing ecosystems thrive on both.

Organic content builds trust and long-term brand equity.
Paid ads build reach and scalability.
When they work together, you create a growth flywheel.

Here’s the playbook:

- Test organically first. Use organic content to learn what resonates.

- Boost what performs. Turn your best posts into ad creatives.

- Retarget engaged users. Drive them to conversion offers.

- Nurture through organic again. Keep them connected post-purchase.

This synergy ensures you’re not guessing with ad spend. You’re amplifying what already works.

The brands dominating in 2025 aren’t just running ads — they’re running systems.

Stop treating organic and paid as rivals. When they align, your marketing becomes unstoppable.

👉 Build a strategy that blends both seamlessly:
https://lnkd.in/e7AqmvK8

What 90% of Brands Get Wrong About Social Proof

Most brands think social proof is about showing five-star reviews or screenshots of happy customers.
That’s surface-level proof — not trust.

Real social proof is emotional. It’s the moment your audience sees themselves in your story and thinks, “This brand gets me.”

Here’s what that looks like:

- A case study that walks through the before and after, not just results.

- A customer video that feels raw, not scripted.

- A consistent narrative across posts showing your process, values, and impact.

The mistake many make is collecting proof, not communicating it.
If your content doesn’t make people feel your credibility, your testimonials won’t matter.

Social proof isn’t about validation — it’s about connection.
Because people don’t buy from the best brand; they buy from the brand they trust the most.

👉 Learn how to build brand trust through story-driven marketing:
https://lnkd.in/e7AqmvK8

Content is the Real Currency

In today’s digital economy, attention is currency, and content is how you earn it. Ads might get someone’s attention for a moment, but content is what keeps them coming back. 

For entrepreneurs, this means thinking of content creation not as an afterthought but as a core business strategy. Your posts, blogs, videos, and even your podcasts should solve real problems, educate your audience, and position you as a trusted guide in your niche.

Imagine a brand that posts nothing but promotional content. Audiences scroll past, because no one logs into Instagram or LinkedIn thinking, “I can’t wait to see ads today.” On the other hand, if you’re the brand consistently providing tips, how-tos, behind-the-scenes looks, or even entertaining insights, your audience stays hooked. 

Over time, this builds authority and trust, making it natural for followers to become customers.

For entrepreneurs with limited design or writing skills, tools like Canva Pro help you create scroll-stopping visuals even without a designer, while Grammarly Premium ensures your captions, blogs, and newsletters shine with professionalism. 

Another hidden gem is AnswerThePublic, which shows you what your audience is searching for online. Use this to craft content that meets their exact needs.

👉 Let us help you turn content into conversions at https://lnkd.in/epjmgbsY
.

THE VISIBILITY GAP (EXTENDED EDITION)

There is a quiet truth most business owners learn too late: the world doesn’t reward the best product. It rewards the product that is seen, understood, and remembered by the right people. The gap between successful brands and struggling brands has almost nothing to do with quality and almost everything to do with visibility.

Think about the last time you purchased something you loved. You didn’t buy it only because it was good. You bought it because you saw it at the right moment, the message made sense, you felt understood, and the brand earned your attention long before it earned your money. That’s visibility. That’s trust. That’s strategy.

Too many businesses operate in the shadows, hoping their audience will magically discover them. They rely on word-of-mouth, occasional posts, inconsistent marketing, and campaigns that look like everyone else’s. The truth is brutal but clear: if you’re not building consistent visibility, you are building a barrier to your own growth.

Visibility is not shouting. It’s positioning. It’s storytelling. It’s showing up so consistently that your brand becomes the obvious choice, not the forgotten option. When your presence becomes a pattern, your brand becomes the name people remember at the exact moment they need your service.

Visibility isn’t luck. It’s built.
Build yours at https://lnkd.in/e6MTVQyk

taplio

The Battle

Damien Foglio

Alan C. Moore

Followers

Posts

Engagements

Likes

Performance ScoreDamien Foglio's LinkedIn Performance

Performance ScoreAlan C. Moore's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Damien Foglio

Alan C. Moore

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Damien Foglio's LinkedIn Performance

Performance ScoreAlan C. Moore's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreDamien Foglio's LinkedIn Performance